EuroSIMAg - number 15 by EuroSIMA

QUARTERLY • WINTER 2019

N°15 06

Who are Action Sports’ core users?

Martial Camblong: a dream that takes flight

Harmonizing the welfare system

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KEY FIGURES

+ 3%

t’s the expected average annual growth rate estimated for the action sports summer market in Europe until 2020.

Source: EUROSIMA/NPD — Research carried out by the marketing research firm NPD Group for EUROSIMA based on a panel of online retailers and consumers.

EUROSIMA IN ACTION

FIGUROSCOPE

BEHIND THE SCENES

JOINING FORCES

# E U R O S I M A F A M I LY

Who are the Action Sports' core users?

Martial Camblong: a dream that takes flight

Harmonizing the welfare system

Flashback

EUROSIMA IN ACTION

INVEST IN THE SKILLS OF THE FUTURE

DISCOVERING JOBS IN SURFING

SAVING ON DELIVERY COSTS

THE SPORTS PROFESSIONALS’ EVENT

You have until March 1st 2019 to pay your annual learning tax and through it support the training or educational entity of your choice. EUROSIMA encourages you to support our partners such as the Basque Academy of Sport, the CNPC SPORT, the ESDL (the Landes Higher Institute of Design), ESTIA, the French Surfing Federation and the University of Bordeaux. For more information: www.eurosima.com

For the 2nd year in a row, the Saint-Vincent-de-Tyrosse National Employment Agency in partnership with EUROSIMA is holding a discovery day to present the variety of jobs that exist in the surfing industry. The event will be held on Wednesday, March 13th starting at 1:30PM at the Halles in Hossegor. It promises to be a great opportunity to present the wide range of careers available in the sector and the corresponding training entities. For companies that have vacancies, it will also provide an opportunity to meet candidates. Find out more: www.eurosima.com

EUROSIMA and Outdoor Sports Valley have renewed their contract with GLS for 2019 and have extended the offer to a new partner, DPD. These agreements allow member companies of both association to enjoy specially negotiated and highly competitive rates on the delivery of packages of 30kg or less sent within France, Europe or internationally. For more information on rates: info@eurosima.com

SPORTAIR, the leading sports trade show organiser in France is renewing the Sport-Achat event in Lyon on March 11, 12 & 13th 2019. A one of its kind show in France, SportAchat Hiver brings together the biggest players in the sports market. Young companies that wish to exhibit at the trade show enjoy their own specifically designated area called “Crême Fraîche”. An all new area will also be added, called the “Made in France” zone, which will be dedicated entirely to French expertise and know-how. For more information: www. sportair.fr

EUROSIMA IN ACTION

GET TRAINING FOR LESS

ISPO 2019: JOIN US AT CAMP DE BASE

INCREASE YOUR PROFITABILITY BY 20%

2019: ELECTION YEAR

Employees of EUROSIMA member companies have access to a program of collective training options at reduced rates. Indeed, 60% of pedagogical training costs are covered by co-funding provided by the Nouvelle Aquitaine Region and OPCALIA. Several sessions will be set up starting the first quarter of 2019 on themes such as management, products, HR, personal development, languages, audiovisual techniques and desktop publishing. Find out more: www.eurosima.com

ISPO MUNICH, the leading global trade show for sports products and athletic fashion will take place in Germany from February 3rd to 6th, 2019. This year, 37 companies will get support for the event from the Auvergne-Rhône-Alpes Region, EUROSIMA and Outdoor Sport Valley. For more details: www.outdoorsportsvalley.org

Discover Dynabuy, the professional and personal purchasing platform and an all new EUROSIMA partner to enjoy pre negotiated rates reserved for large groups on a variety of products and services (travel, culture, miscellaneous fees, phone and internet service providers, energy costs…). Companies that subscribe to the Prévifrance health fund also enjoy free advantages with Dynabuy. For more details: info@eurosima.com

Friday, June 7th will be an important day for EUROSIMA. The European Action Sports Manufacturers’ association will meet for its annual General Assembly to officially implement the departure of current President Wilco Prins, who will be leaving after 3 years of commitment and dedication to the welfare of our industry’s businesses. It will also be the opportunity to elect his successor whose candidacy will have then to be approved by the members of EUROSIMA. For more information: www.eurosima.com

FIGUROSCOPE

WHO ARE ACTION SPORTS’ CORE USERS? They are young, generally around 30 years-old. They are mostly men (69%) who work and make a good living (55% earn over 2501 euros/month). Here is a focus on the consumption habits of Action Sport’s “core users”.

A highly digital community

They love art They have 3 main leisure activities:

75% 74% They follow sports news on their tablet, in the press or on the radio

Travel/ Tourism Practicing a sport

73%

Playing video games, watching TV, going to the movies

And they over-consume: • Arts/Street arts • Play music • Go to the theater

They are athletes!

Though their favourite choice of tool for information is their smartphone or laptop

But they are also highly interested in traditional sports: football, swimming, cycling, fitness, running

They are over consumers of social networks

With a specific interest in bocce ball, fishing and handball

80%

of them use social networks at least once a day

Intagram is the social network they use the most often of them use it at least once a day

87%

They crave images and use Pinterest twice more than other categories of people questioned

It’s no surprise that core users are the category that is the most interested in sports, whether to follow or to practice They practice Action Sports

44%

The Winter X-Games is the event they know best

They have a keen interest in skiing and snowboarding in the Olympics, the WCT (Men) and the Summer X-Games

FIGUROSCOPE

Strong ties with brands Core users can name 10 Action Sports brands

59%

of them know brands through social networks

48%

of them know brands through events or competitions in which brands are partners or sponsors

37%

of them know brands through influencers (Youtubers)

The ones who spend the most on Action Sports products

399 euros

They expect information on the products they buy

They told us that on average they spent 399 euros per year in the last 2 years on Action Sports products

They have a tendency to spend more for: a sweatshirt, a shirt, a t-shirt, a swim suit, boardshorts or underwear

Attached to traditional shops

83% 80%

will purchase these products in brand stores in multibrand stores (e.g.: Intersport)

But as they are digital, they will also go online to pure players (Zalando, Amazon) (81%)

Source: Study “Action sports fans, who are they?” by EUROSIMA and Nielsen Sports & Entertainment, carried out in late August 2018 in 5 key European countries (Germany, Spain, France, Portugal and the UK) with a panel of 4500 individuals between the ages of 16 to 49 years-old. For each country, 500 respondents representative of the country’s population were surveyed, as well as a sample of 400 individuals declaring having practiced an Action Sport at least once in the past year. The respondents of the survey were classified in 5 segments: the core users, the enthusiasts, the affluent, the resistant and the indifferent.

did you know? The study “Action Sports Fans, who are they?” was co-funded by territorial institutional partners of EUROSIMA, allowing companies that wish to purchase the study to access it at attractive rates calculated according to their annual turnover. To find out more about rates or to order the study, please contact us at: cluster@eurosima.com

BEHIND THE SCENES

MARTIAL CAMBLONG: A DREAM THAT TAKES FLIGHT His passion for kitesurfing was born when he saw a surfer being pulled by a kite in Hawaii. That moment was true revelation for Martial Camblong, who is dedicated to developing the sport and who works towards making it accessible to as many people as possible. In 2005, his dream took flight when he created the kitesurf brand GENETRIX with a friend. It was a daring bet, but one that paid off since their innovations were taken up by the biggest players in the industry.

ÂŠ GENETRIX - USA california 2007

BEHIND THE SCENES

We lived through an incredible and exciting time, because there were only a handful of us that believed in this new sport.

MARTIAL, TELL US ABOUT HOW YOU STARTED IN KITESURFING When kitesurfing began, everything had to be invented. The beginnings were amazing, we lived through an incredible and exciting time, because there were only a handful of us that believed in this new sport. There was a group in Hawaii, one in Montpellier and Leucate and another one in New Zealand. At first, it wasn’t about money so we all shared our innovations and ideas. Then, the industrialization phase came and things changed.

WHAT MADE YOU LAUNCH YOUR OWN BRAND, GENETRIX? At the beginning of industrialization of kitesurfing, I worked for the first kitesurfing brands, but I had always wanted to create my own brand according to my own state of mind, which is based on performance, innovation and quality and that’s what I did in 2005.

HOW CAN A SMALL KITESURFING BRAND FIND ITS PLACE AMONG THE GLOBAL HEAVYWEIGHTS? It’s extremely difficult for small brands, because even the large ones are having a hard time nowadays. To stand out, there are a few key elements, which are marketing and communication (which is really expensive and therefore exclusively reserved for the big players), but also innovation. That’s the aspect that I have always focused on.

BEHIND THE SCENES

IS FOCUSING ON INNOVATION A PRIORITY FOR YOU? Innovation is a quintessential part of my vision and therefore it is in the very DNA of GENETRIX. In 1998, with my friend Eric Sauré, we developed the very first 4 line depower kite bar. The system was then replicated by the entire kite industry but unfortunately we hadn’t protected it. THAT WAS A BEGINNER’S MISTAKE, BUT IT DIDN’T STOP YOU FROM CONTINUING TO INNOVATE, DID IT? Of course not, the year after that, we designed the first bow kite, which was picked up by the main players in the industry in 2005. I then developed the HYDRA wing, which enabled us to break the infamous 50 and 55 knot limit (speed of sound in sailing). So naturally 5 years ago, with my team, I decided to commit 100% to developing the future kite bar.

IS THAT WHAT ALLOWED YOU TO WIN THE 2018 CALL FOR INNOVATION PROJECTS HELD BY EUROSIMA AND OSV. CAN YOU EXPLAIN WHAT THAT INNOVATION IS? The ABS kitesurfing “Automatic Bar System” is a technical revolution. With a simple push of your finger on a switch, you can increase or reduce pressure instantly on the sail with a great deal of precision. It provides levels of safety, comfort and functionality, which had never been achieved before. All those who’ve tested it agree that our system is destined to become a standard for all kite surfers. WHY DID YOU CHOOSE TO SET UP IN THE SOUTH WEST OF FRANCE ? Part of my heritage is in the Basque Country, so naturally I came back to my roots. In addition, the boardsports industry in the South West of France is highly recognized and regarded. When I decided to settle in Bidart, many key players showed support: Herrikoa, the Izarbel technopole, the Sud Pays Basque agglomeration, Ocean Tech and EUROSIMA. I very sincerely believe that it is an incredible opportunity for a small business like mine to be part of such an ecosystem.

BEHIND THE SCENES

HOW IS THE KITE MARKET AT THE MOMENT? The kite market is now reaching maturity. Its growth remains constant from one year to the next thanks to increased accessibility, the fact that it isn’t difficult to transport and the sensations you get on the water, the snow or on land. Boards have evolved significantly in the past few years and against all expectations, foil has exploded, demonstrating its potential in light wind conditions. The market is dominated by 2 big players and then forty or so smaller brands that share the rest of the market.

Read the full interview of Martial Camblong on our blog www.insideurosima.com

HOW DO YOU SEE KITESURFING DEVELOP IN THE FUTURE? I really believe in the potential of small kite boats like a Hobbie 4. The entire crew shares the sensations, which brings a completely different approach. It’s pretty amazing because you can bring complete beginners aboard and have a great time. ANY NEW PROJECTS FOR THE FUTURE? We are currently working on sustainable projects using very large kites to produce electricity.

JOINING FORCES

HARMONIZING THE WELFARE SYSTEM FOCUS ON SELF-EMPLOYED WORKERS

ZOOM ON THE EVOLUTIONS THAT APPLY TO YOU!

THE CAISSE PRIMAIRE D’ASSURANCE MALADIE (CPAM) WILL SOON BE REPLACING THE CURRENT CONTRACTED ENTITY Since January 1, 2019, newly self-employed workers who were previously salaried employees are now directly under Assurance Maladie coverage. They are no longer linked to the “Sécurité Sociale des Indépendants” and no longer subscribe to a contracted entity. Starting January 1, 2020, this will apply to all self-employed workers. Thus, the local Caisse Primaire d’Assurance Maladie will replace any prior contracted entities for all issues related to mandatory health insurance.

MATERNITY LEAVE: LONGER LEAVES OF ABSENCE AND INCREASED ALLOWANCES The 2019 Social Security Finance law has extended the minimum maternity leave for female self-employed workers, which up until now had been of 44 days, establishing it at 8 weeks (56 days), 2 of which include a prenatal leave, aligning it with the leave applied for employees of a company. The maximum duration of daily allowance for interrupting activity will also align on that of salaried employees (112 days). Female selfemployed workers will be granted 38 days of additional daily allowance.

DAILY ALLOWANCE: MORE FLEXIBILITY IN REQUIREMENTS In order to reduce the gap between salaried employees and self-employed workers, the 2019 Social Security Finance Law is removing, starting January 1, 2019, the requirement that contributions all be paid in full as a condition to collect maternity and sick leave allowance.

JOINING FORCES

EMPLOYMENT FOR FREELANCERS: IT IS FINALLY BECOMING A REALITY! Law n° 2018-771 of September 5, 2018 for the freedom of choice of career extends unemployment benefits to freelance professionals who lose their job following a judicial liquidation procedure. The deadline, which was initially set for January 1, 2019 could be postponed to the summer or even to next September. Social partners want a separate status from that of Unedic, a “public” service, which would be financed by taxes and open to all entrepreneurs. The allowance will be limited to an amount between 700 and 800 euros per month over a period between 6 months to a 1 year. The minimum period covered and income that provide access to the allowance (around 10 000 €) have yet to be set through legislation. No additional contributions have been allocated to funding this new benefit.

receive an invalidity pension as it is the case for salaried employees. Up until now, only self-employed workers who qualified for a total and definite invalidity were granted a full rate retirement pension automatically. Those who qualified for a partial work invalidity had to be recognized as inept by a certified physician in order to get the full rate pension. This legislation will therefore establish more fairness between entrepreneurs and employees.

RETIREMENT FOR INAPTITUDE: HARMONIZING REGULATIONS APPLICABLE TO EMPLOYEES AND SELFEMPLOYED WORKERS The 2019 Social Security Finance Law is extending an automatic retirement pension, in the event of inaptitude at work and regardless of the invalidity category, to self-employed workers who

ZOOM ON -

The Madelin Law The Madelin law allows self-employed workers to deduct the amount of contributions paid towards health, retirement and unemployment from their annual professional taxable revenue. As a self-employed worker, the more coverage you take out, the more you can deduct!

For example: Laurent is a craftsman and father of two with an annual income of 45 000 euros. He gets health coverage and pays monthly towards his Madelin retirement plan. In total, he allocates 7 000 euros of his annual revenue to his social coverage and deducts this from his professional income. By maximizing his coverage even more, he could deduct over 10 000 euros and therefore get better coverage for health and unemployment.

Are you certain you are making the most of the Madelin law? To get a personalized simulation, get in touch with a Prévifrance agency now or contact Eliane Neveux, our Commercial Manager at +33 (0)6 78 71 80 17 or by email at eliane.neveux@previfrance.fr

# E U R O S I M A F A M I LY

FLASHBACK…

Franck Laporte-Fauret and Christophe Seiller of EUROSIMA with world champion Tom Carroll at the 80’s themed Waterman’s Ball

Justin Bécret elected European Rookie of the year for his results on the international junior pro tour

Jean-Louis Rodrigues and Peyo Lizarazu from Boardriders with Tom Carroll receive the Product of the Year Award for the Inflatable Highline Airlift Vest

Surfer and musician Lee-Ann Curren giving a concert at the Waterman’s Ball

The European Male Surfer of the Year Award handed to Jérémy Flores by surfing legend Tom Carroll

Johanne Defay receiving the European Female Surfer of the Year Award from waterman prodigy Kai Lenny at the Waterman’s Ball

Alain Mfatwahe, creator of Once Skateboard, a happy winner of the EUROSIMA sponsorship program

Professional snowboarder and World Champion, Mathieu Crépel, after a memorable presentation at the Surf Summit

Formez-vous ! POUR GAGNER EN PRODUCTIVITÉ ET CRÉATIVITÉ

Stylisme Impression textile Dossiers de fabrication Packaging Merchandising EXTEND SOLUTIONS | I N F O R M AT I O N S  +33 (0) 6 38 10 33 44 franck.saudray@extendsolutions.fr www.extendsolutions.fr

L A

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A D O B E

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