Business Spa Fitness Special
PRAMA BY PAVIGYM Since launching in 2014 in Alicante, Spain, PRAMA has established a global presence, meeting the needs of health clubs and spas worldwide How can you help spas elevate their fitness offering? Our PRAMA System incorporates music, lights and sensors into workouts, turning traditional training Marcos Requena CEO into an interactive, motivational and immersive experience. PRAMA offers a different kind of workout in which users interact with the space around them in order to achieve the best training sessions possible. With various offerings, including yoga, Pilates-based circuit training and workouts in pairs, the versatility of PRAMA allows any spa to offer the best exercise experience for every guest. What is required in a spa fitness suite? Our philosophy is that all our services are orientated towards wellness. With a variety of options to choose from, PRAMA has been designed for training strength, speed, agility, mobility and power – and it’s easily adapted to all audiences. PRAMA caters to every need, from high-intensity exercise to strength training. In addition, our MindBody wellness circuit offers users the perfect atmosphere to clear their minds while activating their bodies. Each session provides a choice of atmosphere, for example motivational
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beats or a relaxing environment for a more mindful training regime. Why is a fitness offering so important to a successful spa operation? We’re seeing that interactivity and diversity are increasingly sought after in the exercise market. These features keep training fresh while distracting the user from the effort they are putting in, keeping the workout interesting and fun for all participants. Younger generations are particularly attracted by the prospect of group training, meaning an investment in these key areas will see increasing returns over time. What kind of training equipment and classes should spas aim to offer? While the go-to wellness experience is provided by our FLOW programme, which features circuit training based on T’ai chi, Pilates and yoga exercises, our ENERGY and ACTIVE sessions are easily accessible to all users and perfect for first-time attendees. These give spas the choice of offering a relaxing and wholesome training experience in a tranquil setting, or a more high-intensity, high-sweat session that doesn’t preclude guests who aren’t at peak condition.
BRAND USPs We want to make training entertaining. Our methodology is completely based around offering an experience rather than a simple workout – our end goal is to ‘entertrain’ your mind and your body. GLOBAL SPA PARTNERS David Lloyd Gyms, UK Matt Roberts at The Langley, Buckinghamshire, UK Fairmont the Palm, Dubai Hotels Barrière, France CONTACT +34 965 675 070 www.pavigym.com
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