SPA INDUSTRY ICON 2024
Prof. David Russell CEO, Therme Group UK Hospitality veteran David Russell considers how urban wellbeing can be delivered for the benefit of individuals, communities and the environment
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n important question that everyone in the spa industry must ask themselves is how to ensure that the wellness offerings they deliver are democratic, accessible and affordable for all who would benefit from them. The pandemic forced us all to examine what really matters – and health and wellness is at the top of that list for nearly everyone. The solution is for spa investors and operators to create multi-faceted experiences that are
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attractive and suitable for people of every background and status. To be truly democratic, wellness offerings must be adaptable to different ages, incomes, socio-economic groups, needs, occasions and cultures. From a business point of view, a tiered proposition and a flexible pricing structure are essential to cater for this full spectrum of needs. In this way, people are able to create their own journey, so making every spa visit unique. PLATINUM RESOURCE 2024