Full day and half-day visits
This page and opposite: Journey Hospitality’s technology allows for the booking flexibility required by spa guests
60
Percentage of bookings
57% 40
20
21.3%
17.2%
4.5%
0
Full day
Morning
Afternoon
Booking time
Twilight
(Source: Spabreaks.com)
Arrivals by weekday
Spa day bookings
25 20 15 10 5 0
Mon
Tues
Weds
Thurs
Day of arrival
Fri
Sat
Sun
(Source: Spabreaks.com)
Online booking is here to stay
Some 86.6% of all bookings with Spabreaks.com are now made online – a figure up from 56% in 2019. “This unstoppable shift towards online bookings opens up an array of opportunity,” says Selby. “Not only can guests have 24/7 access to your service list, but online booking is sticky, in a good way, as the majority of customers who book online don’t return to traditional methods for future bookings.”
40%
Year-on-year growth in the number of online spa bookings (Source: Journey, May-July 2022 vs 2023)
Telephone vs online booking 2019
2021 19.8%
56.9%
60
2021
43.1% 80.2%
Call Centre
13.4%
Online
86.6%
(Source: Spabreaks.com) PLATINUM RESOURCE 2024