CARING FOR THOSE TOUCHED BY CANCER Cancer-safe spa treatments and the shortage of cancer care trained therapists is a key focus for spa leaders. We ask what must happen for the industry to safely and whole-heartedly embrace cancer touch therapy
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here has been a surge in the number of spas and skincare brands offering cancer touch therapy in recent years. With figures from UK charity Cancer Research showing that the disease will affect one in two people during their lifetime*, the need for even greater levels of inclusivity in spas is clear. For too long, spas turned guests affected by cancer away for fear of contraindications. With the advent of the Standards Authority for Touch in Cancer Care (SATCC) – founded by Susan Harmsworth in 2021 – and a host of dedicated industry trainers, the tide has begun to turn. There are now numerous specialised training courses for spa therapists, and brands are also investing in developing products and training. The medical processes associated with cancer can be lonely and isolating, so offering restorative hands-on therapy is a hugely positive action. Nevertheless, there are challenges that cannot be ignored. Not all training is up to a safe standard and therapists without adequate instruction are at risk of being exposed to situations they aren’t equipped to handle. We speak to seven experts in the field to explore the opportunities and challenges of offering hands-on treatments for people affected by cancer and other serious illnesses in spas. 36
PLATINUM RESOURCE 2024
