EFP (European Film Promotion) organises an EUROPEAN UMBRELLA for its member organisations at the Toronto International Film Festival (TIFF).
In order to highlight the diversity of European cinema and enhance its visibility at one of the world's key festivals, EFP has been organising and operating this stand - since 2016 - for those EFP members not present with individual stands. With around 15 countries participating, the EUROPEAN UMBRELLA represents an impressive number of films selected by the festival as well as the latest national productions. Based in the Industry Centre at the festival headquarters, the Hyatt Hotel, the large stand serves as a central meeting point and is open for business meetings and one-stop shopping for information about all the films from the participating European countries. The EUROPEAN UMBRELLA is part of a growing industry presence at TIFF that serves as a gateway to the North American market.
