Lamplighter
JOB SEARCH PATHOLOGY By Jerrold (Jerry) Clifford
Everyone uses the internet. It has gotten so huge that it seems that even trees “login”. Potential employers do too. If a hiring manager were to type your name into a search engine, what would be displayed? Before your next job interview try doing this yourself. If something that is untoward or incorrect pops up be prepared to address it. It probably isn’t too bad or it
Volume 8, Issue 3 May-June, 2016
would have eliminated you from being invited to an interview. But it might be significant enough to eliminate you from final consideration. When you are invited to a job interview, knowing the company’s interview process can be helpful in your preparation. Determining who your interviewer will be can be difficult. However if you are fortunate enough to have this information do a search on them. You may find Information which can help you establish a rapport, give you a hint of the problems they might be facing which you can address (and score with a strong positive impression when you reveal how in the interview), give you some insight into the best way of communicating (vocabulary, tone, body language), or perhaps give you some insight into how to make yourself memorable. While you are at it, research the company as well. Showing the interviewer that you took the initiative to learn about and understand the company and its competitive challenges helps create a positive impression. You may discover items that make you extremely enthusiastic about the company. When this enthusiasm carries over into the interview the interviewer will definitely react to your positive attitude. On the other hand, you may determine factors that give you second thoughts about applying. This is not a negative result - - it can save you significant time in avoiding the application process for a job you don’t want and thereby generates an additional window to seek something more fulfilling. If you are not experienced in the industry in which your desired company operates, research it as well. You may determine trends with which you are familiar, or recognize problems similar to ones you have addressed in the industry in which you worked. This information can be useful in overcoming an interviewer’s objection to your lack of industry experience. Use the internet to find and review target company press releases. These will give you information about the company’s latest products and how they are positioning them, key individuals in their marketing approach, and terminology (buzzwords) with which you want to be familiar - they may be used in the interview and a blank expression from you will not make for a positive result. The internet is a powerful tool when you are preparing for an interview -- there are no limits to where you can go.
Like the tree that “logs in,” there are many branches.
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