Food Truck Process Book by Ethan Schreiber

PROJECT 2 PROCESS

Symbols to Brands ETHAN SCHREIBER

ALEX ANDERSON | VISC 204 | 2021

Project Description

Project Overview

Following our last project, we used project 2 to show how creating symbols is ususally the first step in the creation of a brand identity. The next part of the project built on the work we had already down and allowed is to turn our animal into a brand identity for a food truck.

After completing this project, I can say that making connections between imagery and concepts can be pretty difficult, however not impossible.Some of the ideas allowed me to be pretty abstract with the idea and still make those connections.

We focused on concept and creating a brand identity that connected our animals with a type of food as well two randomly assigned brand attributes. Thinking outside the box in order to connect our topics with our animal was a necessary part of the project.

My favorite part of this was being able to build out from just symbols into the application of those symbols, it made it feel like the work we had been doing had a purpose that we could apply it to.

Starting with moodboards and sketches, we created two different identities for our food trucks and refined those down into one idea. With those identities, we created designs for food trucks, business cards, and made a brand board.

Topics ANIMAL: Chicken ASSIGNED THEMES: Punk Rock & Irreverent FOOD: Barbeque

Moodboards

Name Ideas Glambake Misteaks Grating License to grill Anarchy grills Anarchy BBQ God save the grills Barbequeen Fired up Smoke up

Rebel Grill Burnt ends Cue the music Queued up Carnivore Charcoal Flash point Gristle Rockabelly Sow what

Sketches

Computer Explorations

Truck Designs

Business Cards QUEUED UP Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea

QUEUED UP Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea

Final Brand Board

Final Food Truck

Final Business Card

(785) 841-4132

queuedup@bbq.com

(785) 841-4132 queuedup@bbq.com