Posters for Change Process Book by Ethan Schreiber

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

POSTERS FOR CHANGE PROJECT DESCRIPTION

PROJECT OVERVIEW

Posters can deliver power messages that resonate and become catalysts for change. Poster communicate across generations and some of the most power posters still resonate with us today. The visual grammar of protest is reactive and immediate, demonstrating passion and commitment. By themselves, they do not generate progress, but they try to inspire, energize and motivate the society too propel to action.

This project definitely streched some new muscules of mine in terms of conveying concepts with image. Obviously I have had to work with symbolism before, but the idea of type as image and mixing of multiple images was really pushed for this project.

You will choose and organization advocating for a social justice cause that is important to you. Research the history of the organization and also the social issues that they are seeking to change.

There were a couple places throughout the project that I felt like I wasn’t 100% sure what was expected of me, so if I did it again I think an additional lesson on symbolism in imagery would be beneficial, but I think I got it all figured out by the end of the project.

You will design two posters that highlights your organization or social justice cause. You will also create a piece of editorial art that would accompany a feature story about your cause / organization.

Overall I really enjoyed it, and I think the ability to work with an organization/topic of our own choice allowed us to feel a better connection to our work, and let us use a topic we know a lot about.

I am also glad that we got to work on an editorial piece in addition to the posters. We do a lot of posters in this program, but it was fun to be able to work on something that had a similar concept, but different restrictions (scalability, no type, etc.) on it.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.18.22

PRESENTATIONS -Research (2) different organizations / causes that are important to you personally. Make sure these are things that you want to work with for the duration of this project. -Design a simple pdf presentation presenting the groups you would potentially want to work with. Talk us through history, audience, issues, existing messaging, etc. If the organization or cause has existing visuals please collect those as well for your reference. Determine who your audience is? What would they respond to visuals and messaging wise? What is the specific message you want to convey?

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.18.22

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.20.22

35x2 SKETCHES Before your start please read the links below which focuses on creating visual concepts: http://hellomattstevens.com/blog/ good-movies-as-old-books-01-theeasy-way http://hellomattstevens.com/blog/ good-movies-as-old-books-02-thehard-way Brainstorm! Use lists, mind mapping, etc? What works best for you? (35) pencil sketches for poster 1 (Image Based) (35) pencil sketches for poster 2 (Type Based) Don’t worry about anything photorealistic or sketching out your idea perfectly. Get close enough that we can get an idea of what you want to do. Use notes or references if you need to.

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.20.22

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.25.22

TEXTURE MAKING Choose (5) imaged based directions you want to take into the computer and begin to move them into the computer. Make sure you are exploring different ideas. Whats the best way to make your posters? Handmade elements and scan in? Photography? Illustration? Type only? etc? Experiment with techniques. These don’t need to be fully formed yet just work on testing things out and playing with compositions.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.25.22

IMAGE POSTERS Choose (5) imaged based directions you want to take into the computer and begin to move them into the computer. Make sure you are exploring different ideas. Whats the best way to make your posters? Handmade elements and scan in? Photography? Illustration? Type only? etc? Experiment with techniques. These don’t need to be fully formed yet just work on testing things out and playing with compositions.

CRITIQUE

Is there a way to make the hand less realistic/more abstract? It doesn’t read as smoke AND a hand yet, but it could.

Generally a good idea, but would work better as a type poster, not an image based poster.

The type is not totally there yet, it does not read that well and feels trapped.

The illustrations seem kind of weak on this poster.

There is a lot of negative space on the top right that is not contributing to the composition.

There is not much action here, could the hand be pushing down or breaking? Too static.

Overall the design feels static. Type is not in the most effective position. Is this phrasing right?

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.25.22

CRITIQUE

Generally positive reaction.

Good idea.

Want to readjust the colors to be more effective.

The design overall feels a bit static.

Could lean a bit more into the spray paint feel, make it actually feel like a stenciled poster.

The typography is not used effectively.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.27.22

REFINED IMAGE Finalize (5) different (image based) visual posters and print for class. Visual concept is paramount. Think about how to create metaphor and symbolism. How can you show what you are saying? Pay attention to scale, typography, and hierarchy.

CRITIQUE

Type placement could be adjusted to utilize the space on the poster better.

The type is better than before, but could all be placed together, instead of broken up.

Hand still is not reading perfectly, but is better.

The lining on the smoke stack could also be stenciled into the hand, not just added on in post. Smoke could also be spray painted.

Scaling is a bit odd, it is feeling a bit too focused on the type, not the image.

The call to action is not phrased in the best way. The lock was a good addition, drives the point of “keeping it in the ground” a bit better than before.

*Moving forward with

Is this the type treatment that I am connected to? It is taking up a bit too much space here.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

1.27.22

CRITIQUE

Not a bad idea, but is less developed than others and probably will not move forward with.

Does this message ACTUALLY work?

Could reduce the “instructional” element of it all, does not need the numbering.

The issue is that we are taking fossil fuels OUT of the planet, not putting them in.

Could rescale the elements to focus more on the idea, not the type and negative space.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.1.22

TYPE POSTERS Narrow to (2) versions / concepts of Image poster your poster. Choose (5) type based directions you want to take into the computer and begin to move them into the computer. Make sure you are exploring different ideas. Whats the best way to make your posters? Handmade elements and scan in? Photography? Illustration? Type only? etc? Experiment with techniques. These don’t need to be fully formed yet just work on testing things out and playing with compositions.

CRITIQUE

Still working, but could be improved by referencing the actual boxing posters from the era I want to emulate. Needs to be refined.

Theoretically is working for type, but is it too reliant on the imagery here? The actual typography is not saying much through treatment.

Could be pushed further to be a good solution.

Illustration is still lacking in this execution.

Just a bit bland overall,

Is a bit hard to read the text where it starts “burning”.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.1.22

CRITIQUE

Leaning a bit toward image based with this specific treatment, but could work.

Leaning a bit too close to imagery. Would work for that section, but since I already have solid ideas for it, I will not move forward here.

The burning of letters is working better here.

The phrasing should be changed to “cut off” and could play with cutting off the string. I like the colors and textures here.

*Moving forward with

Make sure it is the treatment to the type that is speaking, not imagery. Focus more on pulling colors from the fire to infer it, not actually showing it.

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.3.22

EXPLORATIONS Narrow to (2) versions / concepts of typographic your poster. Continue to explore composition and style for both. Do (3) compositions or studies for each. Continue to explore different styles and ways to create meaning. Continue to explore composition and style for your image based posters. Over this weekend is the time to explore things you haven’t had time to do during the week. Find an Article for your editorial piece to be based on. This can be from any mainstream publication from anytime in the last few years. You all have free access to the NYT so that is a good place to start.

CRITIQUE (ALL 3) Overall, this idea is fine, but not working as well as the other. This is not as in your face and takes a bit too long to digest. Too subtle.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.3.22

CRITIQUE

Type here is working the best. It takes care of the negative space that was not working in the previous version.

While the sizing here is better, having the black text that can connect back to the smoke was working better.

Compacted type is okay but not perfect. Forces a reduction of the size of the imagery.

Do not love the shape of the smoke.

The shape of the smoke makes the composition too symmetrical.

People like the stenciled in logo and lines in the smoke stack, makes it feel more real.

*Moving forward with

Keep in mind that the type won’t feel as small when it is printed at full size.

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.3.22

CRITIQUE (ALL 3) Mixed opinions, while it is working better than before, it is not as strong as the other type idea. The burning is working here, but takes a bit longer to understand.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.3.22

CRITIQUE

The idea is pretty good, but the execution is not phenomenal. In general the progression from the last version to here is good.

Best execution of this idea, Texture is good and provides to the feel that I am attempting to portray.

Idea is okay, but is a bit overkill in this execution.

Is legible, but only in the context of previously knowing the idea and concept. Type in the negative space is fun, but too large in point size and looks weird in the space.

*Moving forward with

The placement of the logo and the body copy is iffy, could be reworked. Find a way to separate “CUT OFF” from “FOSSIL FUELS”, either in size, distance, or color.

A bit hard to read, and the idea of the oil rig line going down and getting cut off has been lost, so the line going down can be removed.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.3.22

ARTICLE CHOICE Narrow to (2) versions / concepts of typographic your poster. Continue to explore composition and style for both. Do (3) compositions or studies for each. Continue to explore different styles and ways to create meaning. Continue to explore composition and style for your image based posters. Over this weekend is the time to explore things you haven’t had time to do during the week. Find an Article for your editorial piece to be based on. This can be from any mainstream publication from anytime in the last few years. You all have free access to the NYT so that is a good place to start.

This Movement Is Taking Money Away From Fossil Fuels, and It’s Working Bill McKibben Oct. 26, 2021

The divestment campaign has taken much of the shine off what was once the planet’s dominant industry. I remember the night in the autumn of 2012 when the first institution in the U.S. publicly committed to divest from fossil fuel. I was with a group of other climate activists in a big theater in Portland, Maine, halfway through a month long road show with rallies in cities across the country, and the president of tiny Unity College in the state’s rural interior announced to the crowd that his trustees had just voted to rid their endowment of coal, gas and oil stocks. We cheered like crazy. On Tuesday, a little less than a week before the start of the United Nations climate conference in Glasgow, activists announced that the fossil fuel divestment campaign has reached new heights. Endowments, portfolios and pension funds worth just shy of $40 trillion have now committed to full or partial abstinence from coal, gas and oil stocks. For comparison’s sake, that’s larger than the gross domestic product of the United States and China combined. It’s gone far beyond Unity College. Institutions such as Oxford and Cambridge (and more than half the public universities in the United Kingdom) have committed to divest; so have the University of California and the University of Michigan. Most of the Ivies are on board now, as are Catholic powerhouses like Georgetown; in the last couple of months, places as diverse as Harvard, Loyola University Chicago and Oregon’s Reed College have joined in. My own employer, Middlebury College, agreed to divest in 2019, following a six-year campaign by students and faculty. But many schools have yet to act. The very first college

to face divestment demands — Swarthmore, in Pennsylvania — has yet to make the commitment, and the same is true of plenty of others who should know better (Yale and Princeton, say). And by this point, divestment has spread way beyond colleges and universities. Enormous pension funds serving New York City and state employees have announced that they will sell stocks; earlier this year, the Maine Legislature ordered the state’s retirement fund to divest; and just last month, Quebec’s big pension fund joined the tide. We’ve seen entire religious groups — the Episcopalians, the Unitarian Universalists, the U.S. Lutherans — join in the call; the pope has become an outspoken proponent (and many high-profile Catholic institutions have announced they will divest). Mayors of big cities have pledged their support, including Los Angeles, New York, Berlin and London. And an entire country, even: Ireland has announced it will divest its public funds. And some of the most historically important investors in the world have joined in too: A Rockefeller charity, the heirs to the first great oil fortune, divested early. Just last week, the Ford Foundation got in on the action, adding a great automotive fortune to the tally. This month also saw the first big bank — France’s Banque Postale — announce that it would stop lending to fossil fuel companies before the decade was out. Since most people don’t have oil wells or coal mines in their backyards, divestment is a way to let a lot of people in on the climate fight, because they have a link to a pension fund, mutual fund, endowment or other pot of money. When we began the divestment campaign, our immediate goal was, as we put it, to “take away the social license” of Big Oil: It was a vehicle to let people know the essential

truth about the fossil fuel industry, which is that its oil, gas and coal reserves held five times as much carbon as scientists said we could safely burn. Later this week, the heads of the big oil companies will testify before Congress about whether their companies misled the public about global warming and sought to stymie action on the problem. Since most people don’t have oil wells or coal mines in their backyards, divestment is a way to let a lot of people in on the climate fight, because they have a link to a pension fund, mutual fund, endowment or other pot of money. When we began the divestment campaign, our immediate goal was, as we put it, to “take away the social license” of Big Oil: It was a vehicle to let people know the essential truth about the fossil fuel industry, which is that its oil, gas and coal reserves held five times as much carbon as scientists said we could safely burn. Later this week, the heads of the big oil companies will testify before Congress about whether their companies misled the public about global warming and sought to stymie action on the problem. The movement has grown so large that it’s now also testing the ability of some companies to raise capital. As early as 2017, Peabody was listing divestment as a major concern; by the next year, Shell was warning shareholders that the campaign could have a “material adverse effect on the price of our securities and our ability to access equity capital markets.” Early divestment adopters have been handsomely rewarded; over the last five years, the market has gone up at an annual rate of 16 percent, but the oil and gas sector has fallen at an annual rate of 3 percent. Now many investors are putting their money into clean energy, where returns have risen by an annual

rate of 22 percent over the same period. And one other sweet result: It was largely alumni of college divestment fights who formed the Sunrise Movement, a group of young climate activists, and championed the proposed Green New Deal; this has been a training ground for activists around the world. This campaign still has a lot of work to do. Huge fights are underway in the teachers’ pension funds for New York and California; for financial giants like T.I.A.A., which maintains retirement accounts for educators and many others; and pretty much anywhere else where money and morality coincide. Yes, other people buy stocks when institutions divest, but, as The Times pointed out recently, it’s private equity funds that have invested at least $1.1 trillion into the energy sector since 2010, overwhelmingly in fossil fuels, trying to make a short-term killing. The battle to wind down the fossil fuel industry proceeds on two tracks: the political (where this week may or may not see action on big climate legislation from Congress) and the financial. Those tracks cross regularly — the influence of money in politics is clear on energy legislation — and when we can weaken the biggest opponents of climate action, everything gets easier. Divestment has helped rub much of the shine off what was once the planet’s dominant industry. If money talks, $40 trillion makes a lot of noise.

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.8.22

EDITORIAL IDEAS Brainstorm ideas around your article. Word Lists, concept maps etc. GO DEEP! Research your topic and the article further! (45) sketches for editorial art. Pencil and paper. Quick and loose focus on the concept and idea versus them looking finished / complete.

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.8.22

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.8.22

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.10.22 EDITORIAL ART Finalize Posters (5) editorial studies move into the computer. Consider what the best way to create the things are stylistically? Scanning, Photography, illustration, etc?

CRITIQUE

Working the best as is out of all of the other ideas.

Idea is hard to understand at first look. Will probably not more forward with.

Needs work on scaling and the negative space, with adjustments to the composition it would work.

*Moving forward with

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.10.22 EDITORIAL ART Finalize Posters (5) editorial studies move into the computer. Consider what the best way to create the things are stylistically? Scanning, Photography, illustration, etc?

CRITIQUE

Use of texture and the overall idea are working well in this composition.

Working okay, but the scale of hand to pig doesn’t fully convey the dynamic between the people who are “stealing” money and the oil companies.

The attempt to create a “scene” and fully realize all of the objects depicted in the image take away from the idea and can be reduced to make it more clear.

Overall not that exciting of a composition.

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.10.22 EDITORIAL ART Finalize Posters (5) editorial studies move into the computer. Consider what the best way to create the things are stylistically? Scanning, Photography, illustration, etc?

CRITIQUE The texture is taking away from the idea, even if it is pretty, it is not contributing to anything. The negative space and overall composition is odd, takes away from the idea because 90% of the image is just sky. Hard to see the oil barrel as a barrel at first.

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.17.22

FINAL EDITORIAL

ETHAN SCHREIBER

VISC 304 | ALEX ANDERSON | POSTERS FOR CHANGE

2.17.22

FINAL POSTERS

We must make climate change an urgent priority across America and end the corrupting inﬂuence of fossil fuel executives on our politics.

ETHAN SCHREIBER