ESTIEM Magazine | Spring 2019 | International Business & Globalization

Page 39

INSIDE ESTIEM

INDUSTRY HUBS - The development from an initiative to a project

“Industry Days started as an event idea and transforms into a project in our network, it starts getting accepted by LGs and being implemented in the structure of ESTIEM.” First Steps

Industry hubs are cities or regions where specific

Industry Days is an initiative we launched last year,

types of businesses are clustered. Whether the

where we held our first event in Hamburg. The

sector

city ranked within the top ten most livable cities

shipping, steel production or whatever your

worldwide, or like some people like to call it, the

region offers, new hubs are springing up ranging

Venezia or pearl of the north. In that same year,

from

Bremen, Braunschweig, and Dresden organized

nanotechnology firms. After the Council Meeting

Dittrich

the second edition of the initiative on the topic of

in Warsaw, the first project under this name

Local Group

automotive industries in Germany.

took place in Russia. Two Local Groups, Saint

Bremen

is

aerospace,

manufacturers

foodstuffs,

of

sporting

automotive,

goods

to

Oliver

Petersburg and Moscow, decided to help us in This event connected multiple Local Groups

shaping Industry Hubs.

and showcased a specific hub of industries from different perspectives and locations. Hamburg

3rd Edition of Industry Hubs

focused on the aviation industry within their city,

The two capitals — Moscow

whereas Bremen, Braunschweig, and Dresden

the

came up with a road trip through Germany to

Saint

introduce the automotive industry and give an

the

cultural

capital

insight into how famous car brands like BMW,

presented

their

Mercedes or Volkswagen work.

logistics In

official

capital

Petersburg

as

systems.

Moscow,

biggest

and

city

the in

Russia, participants learned

how

the

administration manages

traffic

of

million

twelve

inhabitants

and

four public airports for passengers. Group photo from Automotive Industry Days 2018

LG Saint Petersburg showed participants not only the cultural side of this variegated

From Industry Days to Industry Hubs

country but also the seaport, the reason why this

Industry Days started as an event idea and

beloved city is known as the ‘Window to Europe’.

transforms into a project in our network, it starts

Not to mention the Trans-Siberian Railway, the

getting accepted by LGs and being implemented

longest railway line in the world, a must-visit in

in the structure of ESTIEM. During this process,

every ESTIEMer’s bucket list, which successfully

however, its definition changed. We decided to

completed the representation of the Russian

change the name in order to avoid confusion with

logistics hub.

other similarly named projects and we developed the current structure as you know it. But why Industry Hubs?

“Industry hubs are cities or regions where specific types of businesses are clustered.”

If you would like to share your country’s Industry Hub with our network, take a step forward and help shape this into a new project. ESTIEM Magazine | 56th issue - International Business & Globalization 39


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