59th Issue IRISH INNOVATION DURING CRISIS An interview with Martin Casey, Managing Director at Arekibo
ECOLOGY TODAY Innovations of The world we live in
INNOVATION IN A CRISIS: ADAPTING AND ADVANCING
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Table of contents INTRODUCTION 4 Project Leader’s Speech 5 President’s Speech 6 Meet The ESTIEM Magazine Team 8 Introduction To ESTIEM
10 The Lemon Paradigm 11 When Changes Are Necessary 12 Irish Innovation During Crisis 14 When A Crisis Becomes A Catalyst For Change 16 Young African And European People Leading Change And Turning Covid-19 Into Opportunity 18 Innovation As A Recipe For Overcoming Crises And The Key To Post-Crisis Growth 20 Shape Your Habits: Long-Term Online Learning As A Crisis Innovation
SCENE 23 Lean Engineering Education: A Must For Industrial Engineering 26 My Pursuit Of Living A Lean Life 30 The “Me” In A Team 32 Digital Journey Of 3 Fashion Retail Giants 36 The Digital Transformation In The Fashion Industry
CAREER 38 Alumni Interview 42 “Why Don’t You Work As An Industrial Engineer?”
INSIDE ESTIEM 44 Board Interview 48 Curricula Database - Connecting IEM Through Analytics 50 Leaders Of ESTIEM 55 Get Active
EXPLORE 56 El Camino De Santiago – A Journey To Yourself
ECO | NEW 58 Ecology Today - Innovations Of The World We Live In 61 What Happens To The Food We Throw Away? 64 Sustainability Bootcamp
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 3
PROJECT LEADER’S SPEECH Dear reader, Despite the changes that are happening around us every day, ESTIEM has proved to be constant in one part: the ability to always aim higher. In the 59th issue that you are currently reading, we tried to capture some of the proudest moments of our network in the past six months. In a year when we are celebrating 30 years of existing as an organization, I couldn’t be any more happier to, together with my team, welcome you to the journey that is the exploration of the achievements ESTIEMers were inspired to make. The ability to adapt and advance was much needed in these troubling times, and I believe we all
managed to show strength, determination and the power of passion that led us into achieving more than we would have ever hoped. The inability to
travel, to be surrounded by people with the same goals, made my team even more eager to lock a bit of the ESTIEM spirit and keep it a part of this issue forever. Tanja Gagić I hope that after reading the articles you find in
ESTIEM Magazine Project Leader
this issue, you will feel the need to explore more of the ESTIEM playground and challenge yourself to risk, improve, adapt and advance in all the areas that would make you happy. Thank you to all the authors that contributed to this issue, to all the readers that took time to appreciate what we have done, to the whole network for allowing ESTIEM Magazine to constantly grow and to my team for making the adventure of creating a magazine issue unforgettable.
4 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
PRESIDENT’S SPEECH Dear reader, I once read an article in the ESTIEM Magazine, that from my point of view has a big adaptation for the situation we are living in nowadays. In the article it was fascinating to read a story from an alumnus on how happy they were when all the Local Groups had a fax-machine, and then one day they received a message from a Swedish Local Group explaining what was an “email” and why they should change to it. We are indeed living in a situation that we never lived before which we are not only forced to adapt ourselves to this new reality but also to advance in the way ESTIEM works. Of course, we are in
a different era but can you even imagine how it would be for them if they had the same conditions we have in the present?
With that being said, it is my pleasure to invite you to read this new edition of the ESTIEM Magazine
Back then the communication barrier did not stop
with articles that will demonstrate how ESTIEM is
them from spreading the ESTIEM Spirit throughout
adapting and innovating during this special point
Europe. Although currently it is complicated, since
traveling is a strong point in our value proposition, we have proved that the travel barrier hasn’t
In High ESTIEM,
stopped us either. So even though times are hard, not all is bad news! Not only has the concept of Online events been developed, team building has increased in all
teams together with the overall efficiency of the
network. There are quite a few positive aspects that can be taken as learning points and good practices to be implemented in the near future. We should look to the future with a positive attitude, leave behind us the tough months and even though the times ahead cannot be predicted, we still have very creative students, with great passion for our network that are willing to develop and innovate. Together we have come very far, it is time to keep going and aim higher than ever before!
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 5
MEET THE ESTIEM MAGAZINE TEAM
Tanja Gagić ESTIEM Magazine Project Leader
Design Task Group
Blog Task Group
Mark van Uden
Vice President of Public
Task Group Leader
Sjors van Weert Stanislav Kanin
ESTIEM Magazine Project Leader 2018
Oliver Dittrich Robin Dietrich
ESTIEM Magazine Project Leader 2019
Vice President of Public
6 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 7
ALL OVER EUROPE... Back in 1990, students from five different countries founded an organisation, which they named ESTIEM: European Students of Industrial Engineering and Management. After 30 years, it has grown into an organisation
The decision-making body of ESTIEM is the
bringing together over 60,000 students from 79
Council, which meets twice a year, in autumn
universities in 31 European countries, and it is
and in spring. Each university, represented by
still growing. All these universities offer courses in
its so-called â&#x20AC;&#x153;Local Groupâ&#x20AC;?, sends two student
IEM. Based on this structure, ESTIEM forms links
representatives. The six members of the Board
between students, academia and companies in
of ESTIEM are elected during the spring Council
order to create an Europe-wide, multi-level IEM
Meeting. The Board is responsible for the
network. ESTIEM has continuously increased the
management, coordination and administration
number of its activities, thus being able to offer
of the association.
a great variety of events to IEM students and an opportunity to experience different cultures, take
Besides taking leadership positions in the Board
part in international projects and become friends
and as Project or Committee Leaders, ESTIEM
with other ESTIEMers from all over Europe.
members can also take up responsibilities by working in one of the Projects, Committees or
Naturally, the backbone of ESTIEM is the
Initiatives. With lots of teams and tasks to choose
European IEM student. The students involved in
from, there is a place for everyone.
ESTIEM incorporate both the skills required for modern business and an open-minded approach
towards other people and cultural issues.
organisation and its activities, please visit our website at www.estiem.org.
Local Groups in 26 countries make ESTIEM a large network.
events are organised by Local Groups every year.
travels are made yearly by 2,000 students.
members and a reach of 60,000 towards IEM students in Europe.
8 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
OUR MISSION Connect and support the growth and sustainability of European associations of IEM students, to foster relations and to develop their IEM students, personally and professionally.
OUR VISION Be the connector of IEM Students with an IEM Europe. An IEM Europe is the ecosystem of companies, universities, organisations and other entities interested in the field of IEM. We are striving for each IEM Student to have a connection not only with other students all over Europe of the same field but also to other companies and universities, to ensure each student as a voice as well as the opportunity to make a difference, and to allow each outstanding innovative idea to become reality.
OUR FOUR CORE VALUES
Striving for development
We see multiculturalism as a strength of ESTIEM. We benefit from our cultural diversity by being able to approach chances and challenges with different insights. Respect is not just something we strive for, but part of the very basis of our network
We grow together by trying hard and learning from mistakes, we are eager to go through a learning process and see accessibility and freedom as highest goals. ESTIEMers gain practical experience and important soft-skills needed in today’s world.
ESTIEM being a democratic organisation with a flat hierarchy encourages the participation of all its members. We inspire each other to partake in ESTIEM’s activities and develop new ideas.
We are not afraid of stepping out of our comfort zone. ESTIEM’s members are proactive students that always give 100%. We encourage an entrepreneurial spirit among students and other stakeholders by gathering and exchanging experiences and best practices.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 9
THE LEMON PARADIGM
Giuseppe Perrone Local Group Calabria
Anna Laura Orrico Undersecretary at the Ministry of Cultural Heritage and Activities of Italy
Italy is one of the countries that suffered the
The hashtag “#iorestoacasa”, “I stay at home”,
most from the outbreak of COVID-19, being seen
created by the Ministry of Health has also been a
as the “worst-case scenario” in the eyes of many
simple way to discover how we can use this forced
countries while preparing for what’s to come; but
confinement for our own cultural enrichment, as
is this the only thing worth looking up about Italy
it has been used by various cultural institutions to
in times of a global pandemic?
promote their newly discovered ways of connecting to a locked-down audience. For museums, parks,
Leaving aside widespread heartwarming moments
and galleries that usually work with visitors on-
of hope, like the practice of singing from the
site, the need for a paradigm shift helped to
balconies, Italy has undergone an incredible digital
develop new ways of connecting to their audience,
transformation. As an example, smart working in
creating new settings that go from virtual visits
the public sector has risen from 10% to 80% up
to online concerts. The great success of those
until August, making us realise that not only it is a
initiatives also sparked new ideas to maintain this
possibility, but also that it can prove itself to be a
remoteness as an available option for the future,
better solution in most cases; resistance to change
when Covid will only be a bad memory. Supporting
has been put aside, leaving us with the chance of
this, the government decided to invest millions of
giving a shot to new technologies and methods
euros in the development of a digital portal to
that, in a normal situation, we were too scared to
close the gap between art institutions and those
who cannot physically visit the premises.
We discovered the power of the “Open Innovation”
“La necessità aguzza l’ingegno” - Necessity sharpens
concept, with companies coming together by
ingenuity, says an Italian proverb; this outbreak
sharing their patents to create, in record time,
made us reconsider our priorities, jump years
new tools for the fight against the virus. A
ahead in terms of adopting technology and
famous example of cooperation has been the
reminded us what to do when life gives you
one demonstrated by Isinnova - an Italian start-
lemons... Keep squeezing.
up who designed respirator valves to be installed on Decathlon’s scuba diving masks, and made their patent available for free - and Decathlon, who gifted 10,000 of those masks to the country’s healthcare system. Given its ease of production, this patent is now used in many foreign countries. Necessity also brought many forms of innovation to the cultural and educational sectors. Schools and universities, as one of the environments with the strongest resistance to change, who have always been reluctant to the use of remote tools, have been forced to move out of their usual comfort zone, and are now starting to discover that such tools are not that bad after all, and that although some concepts can never be transposed to a remote setting, the understanding that some can is a valuable realisation.
10 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
WHEN CHANGES ARE NECESSARY “...you may end up working in a completely different field..:”
“You will work in the field of your studies”. I hear
knowledge, among others. ESTIEM is, obviously, a
this quite often even though the reality is that
big help in this matter. Every single student from
studies are actually just a source. This whole
the same university finishes their studies with the
pandemic situation created a situation where
same certificate, but if you take advantage of the
loads of engineers all around Europe had to
possibilities that this association gives you, you
change and get used to working in a new way,
will make a big difference. If you want to focus
place or field. So did I.
your career in some way or another, differentiate yourself from the rest and redirect your learning
Back in February, I was working in an aerospace
path. In my example, Data Science and Lean
company in England. Everything was going
Six Sigma helped me to find new opportunities
smoothly until I came back to Spain due to the
and will help me to find my next job, since the
virus outbreak, and they asked me to work from
recruiters are asking for skills like those, increasing
home. Big changes require big moves, so they
exponentially year by year.
Raúl Sotillo Guzmán Local Group Seville
required me to work in a completely different project. During the quarantine time, I got to know
Engineering, in the end, is a whole. It is the science
Data Science. Catalogued as “the sexiest job in the
of problem-solving. Problems can be seen from
21st century”, it seems to be a good example of
infinite different perspectives, and that is why we
a nowadays very useful engineering supplement,
need all the different names. Remember though,
as many others can be. It was a really useful step
that in your entire academic studies they are just
since I was dealing with data analysis for a large
teaching you how to solve a problem. You may
part of my work. It really helped me, in addition to
end up working in a completely different field,
the Lean Six Sigma course I took with ESTIEM (even
something you did not choose or somewhere
applying these concepts in Python programming
you did not expect to be working on. Always
language), to understand precisely the information
premeditate the right choices, but never overthink
I was working with.
them because they will never end up exactly where you wanted. Who said that unexpectedness is not
Depending on the focus of your engineering
a key part of the whole adventure after all?
degree, there are plenty of different extras, such as design, language programs or Lean Six Sigma
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 11
IRISH INNOVATION DURING CRISIS An interview with Martin Casey, Managing Director at Arekibo Communications
Alina Sidbrant Local Group St. Petersburg
How has COVID-19 crisis impacted the business
What was the most challenging part in this
COVID-19 has impacted businesses across the
People are the core of every business and at
world and Ireland is no different. As our teams
Arekibo is no different, if your team is doing
are based across the world, we were fortunate to
well, your business is probably doing well.
have had advanced notice of its pending impact
From a personal perspective, I felt much more
already by January, so we began planning and it all
felt like an experiment - it was going to be useful
COVID-19 has many similar effects to the other
to see how well we would cope and what could
two crises with additional layers of anxiety, that
happen if everyone had to work from home -,
are significant both from a personal and a family
however, I didn’t think it would happen as quickly
our team’s well-being as
or as severely as it did. When the experiment became a reality, we were prepared.
Working from home was supposed to be temporary, but six months in, it seems to be
Thankfully, unlike many, we can work from
turning permanent, and it’s getting harder. At
home with all of our tools, systems, and data
first, we were focused on helping our team
available in a cloud, which significantly reduced
adjust but as every month brings new challenges,
our operational concerns and allowed us to focus
initiatives that worked during the first few months
on the team and our clients. With the novelty
are becoming stale or harder to sustain. We are
of working from home gone, the team adapted
therefore continuously looking for new ways
well to this new scenario, which allowed us to
to engage with the team and this is probably
focus on the well-being of the team and work
the most challenging part of the transition for
hard to ensure that we can help everyone, as
me. We have been talking about this as a team
we transition from working from home in the
and we have encouraged everyone to check in
summer to the winter. We have no plans to get
regularly outside of talking about work. The team
the team back to the office and have no dates in
has embraced this and we can all recognise that
mind. We will wait and see to ensure that nobody
everyone is tired and frustrated - the small things
is at risk.
count and I would recommend you to focus on those.
Our business has been impacted, but that was to
On the flip side, from a business perspective, we
be expected. This is the third time in my career
know what we need, and we are doing this very
that I have had to deal with significant economic
well. Much like ourselves, our clients - which have
changes: starting with the ‘Dot Com’ collapse in
been impacted in many different ways- also need
the early 2000’s, passing by the financial crash in
more attention to make sure they are also getting
2008 and now COVID-19; these were all significant
through this. As a business we need to be looking
global events, but you get through them and we
for ways to be more helpful and supportive;
will get through this one.
thankfully this is in our DNA and the team just knows what they need to do, which has been wonderful to see!
12 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
FOCUS TOPIC the idea that you have to work in an office is no longer true. There is no doubt that once COVID-19
What did businesses learn from COVID-19?
passes, many will return to their offices, but employees will look for alternatives to the old ways: they will want a balance - business will have
I have always liked the quote from Bruce Lee:
to embrace this in order not to lose great people.
“In the middle of chaos lies opportunity”. This pandemic has highlighted many areas where
For students, fresh out of college, these times are
our business needs to focus on improving - as
terrifying as it seems like your options have been
we look at these as opportunities as chances
significantly restricted, which is true for the short
for improvement and streamlining, and not as a
term. You may be forced to move back home
and put your plans on hold, however, COVID-19 is forcing us to consider how we want to live our
One of the major benefits of COVID-19 is that
lives - and this is a good thing as you begin to
it has given us back time, for instance, I have
plan your career. The progressive and forward-
reduced the amount I travel - which sums up to a
thinking businesses have embraced the idea that
full day back every week to focus on these areas.
their teams can work anywhere, which will bring
We have looked across the business to assess our
new opportunities that can result in benefits for
processes, technology and capabilities and have
your career and for future generations.
been actively working to make improvements to these; exploring these new opportunities to see
COVID-19 has also accelerated innovation across
how they can benefit and strengthen the business
many sectors and will increase entrepreneurship
and as well offer more value to our clients.
- which can already be seen in our team, our clients and across my peer group. We realised
As COVID-19 has exposed the gaps and faults
we need to keep moving and deal with the
in a business, it has provided clarity on the
reality, and are now looking at things differently
priorities that need to be focused on. I am sure
and having embraced the idea of evolution. We
you have seen the articles on how COVID-19
cannot stand still and wait for it to get better
has accelerated the business case for digital
as nobody knows when that will be – eventually
transformation. As an example, for our business,
it will, and until then it is important that we
we have seen a significant increase in contact
embrace the opportunity and take advantage of
from organisations who need to improve their
the situation. My experience is that you can never
be comfortable and three recessions in 20 years
validated the impact digital has in a business.
Within days and weeks of lockdown your digital maturity was evident to your management, your
My perspective here is focused on the business
teams and your customers.
side, but COVID-19 has and will continue to have a greater impact on society and culture, which will have long-term implications for us all. Therefore,
What do you think future going out of COVID-19
anything our business can do to help our team
and our clients - and everyone’s families - will be our primary focus.
In just six months, COVID-19 has fundamentally changed
businesses, not to mention the impact on our personal lives, on employees, customers, and partners. Some of these changes are seismic, as this has challenged everything, for instance,
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 13
WHEN A CRISIS BECOMES A CATALYST FOR CHANGE “You are an explorer, and you represent our species and the greatest good you can do is to bring back a new idea, because our world is endangered by the absence of good ideas. Our world is in crisis because of the absence of consciousness.” - Terence McKenna Dora Naydenova Local Group Sofia
Living in a crisis is quite stressful because it
A crisis demands movement and change – the
affects all aspects of our lives, personal and
complexity of generating an idea, decision making
professional. On the professional side, how the
and implementation all increase dramatically.
companies interact with customers, what kind of
This mindset became the main part of the new
goods and services they decide to purchase and
“COVID-19 strategy” of the company I am working
how the companies deliver them is affected. This
for: we quickly started experimenting with the
ultimately leads to a big change in how companies
new ideas, in order to fail, to learn and the most
do their business. At a first glance it is pernicious,
important - to move forward: to innovate. As a
but when you think about it better…
company which provides productivity solutions for the offices, we turned our company message
Someone once told me that the best area for
to the new normal - the home office. Also, we
innovations is the one which has a lot of problems.
were providing different discounts and variations
The crisis creates significant new opportunities
of our products every week. As the crisis was
for growth and this varies between industries.
expanding rapidly and each organization started
lockdown, many companies that
promoting their solutions more and more through
sell physical goods were facing a big threat of
traditional forms - newsletters and advertising, we
bankruptcy since interactions with customers
have decided to start webinars where the guests
were extremely limited, or completely stopped.
were our customers. We were discussing how the
Either way, some of them saw this bankruptcy
working process is changing when we all are at
threat as an opportunity for innovations. The
home, how they use our products and if they find
point is not in developing something totally new
them useful. This strategy built more trust in us
and unique, it is in adapting an existing product
because we were there for them, talking, sharing
or technology to the new standards which will
knowledge and ideas.
boost the business.
Let’s talk in numbers now:
The COVID-19 crisis presents an opportunity that few feel equipped to pursue. Although most executives agree that innovating the business will be critical...
...few feel equipped to face the challenge.
believe that the COVID-19 crisis will fundamentally change the way they do business over the next 5 years
are concerned that the COVID-19 crisis will have a lasting impact on their customers’ needs and wants over the next 5 years
have the expertise, resources, and commitment to pursue new growth successfully
believe that this will be the most challenging moment in their executive career
Source: McKinsey & Company
14 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
FOCUS TOPIC Being proactive is a needed step for survival. We cannot just stay and wait for the upper management
Innovations do not usually require a special degree of education or high company position. They require thinking, observation and bravery. A crisis offers the chance to focus all the creativity towards a very real problem. While leaders are learning to respond to the change, there are quick-hit lessons, guidelines, and tips that can help them make the most out of the opportunities for innovation that the current crisis presents. Learning teams who had previously refused to explore different kinds of virtual learning are now seeing a window of opportunity to experiment with these tools because of their power to address the constraints we are under today. In conclusion, I would highlight that optimization of processes is cost-cutting. Focusing on this will also save time which you usually spend doing operational tasks, which is not always productive. Generating ideas is a process which nobody can manage because ideas are in our minds, and they can come up suddenly, but it requires a certain level of calmness. Decision making is about collaborating with the team, being brave and ready to meet failure. The failure today could be a big chance tomorrow and analysing the results is the way we appreciate the ideas. Do not be afraid of failure because it is better to move and act instead of waiting for the perfect situation in uncertain times.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 15
YOUNG AFRICAN AND EUROPEAN PEOPLE LEADING CHANGE AND TURNING COVID-19 INTO OPPORTUNITY
Maija Luukka Local Group Lappeenranta
Ambitious Africa has created super-connectivity between bright young people from Africa and Europe so they can solve local problems in African countries and drive change together focusing on the Three Es: Education, Entrepreneurship, and Entertainment. The initiative is working to heighten the visibility of African startups in Europe through cross-continental online networking events. Ambitious Africa is a new initiative founded by
novel impact projects are started that feed off the
young Finnish people, including ESTIEMers (!)
collaboration between the African and European
which brings together driven youth across the
youth. The first national day event for Kenya in April
cultures and borders of Africa and Europe who
reached 500 participants. Any of these Ambitious
are hungry for change. When COVID-19 hit, the
Africa events are a great way to learn more about
initiative turned a challenge into an opportunity.
what is offered, meet interesting people, and get a
Its founders realised they could easily bring
feel for Ambitious Africa’s dynamic network.
people together from these two parts of the world, as online meetings quickly became the norm. They
A mutually beneficial exchange between Africa
kickstarted the initiative in April 2020 through a
series of online matchmaking events. Ambitious Africa is already established in 25 African countries.
Supporting Africa by sharing European solutions
Ten more are in the works. The ambitious goal is
is a sustainable way of empowering young African
to have established national teams in all fifty-four
entrepreneurs to realise their ideas, according
African countries. Going forward, Ambitious Africa
to the initiative. It allows mutually beneficial
continues to work on different projects, including
exchanges between the countries where cultural
differences can be used as an advantage for creating new solutions. The ethos of Ambitious
Ambitious Africa’s national teams
Africa is based on the understanding that African countries are capable of solving their own problems and providing value to Europe.
Through the events, African entrepreneurs can leverage their knowledge, expand their networks
The initiative focuses on problem-solving using
and showcase startups to potential investors. The
the latest insights in the areas of education,
African countries involved each form a national
youth-driven team. Each team’s function is to
Ambitious Africa sees as some of the Nordics’ core
be a “super connector” between the continents
strengths. The goal is to create conditions and
bringing people together to make the change.
opportunities for young people in Africa which
For example, they organize their own events or a
will propel the societies forward in a progressive,
‘national day’, where the country representatives
peaceful, and playful way, without taking away
and participants, which include entrepreneurs,
from their cultures and traditions.
government officials, educators, and investors, zoom in on country-specific challenges. During
the event, solutions to the challenges are brainstormed. European companies that already
The Ambitious Africa network stretches within a
have solutions to problems discussed during the
range of different industries, such as agriculture.
event are then connected to a country in Africa
In Rwanda, Ambitious Africa stands behind
and vice versa. If there is no existing solution,
innovative agri-startups such as HydroFeeds. In
16 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
FOCUS TOPIC Rwanda, the animal feed which farmers use to raise
If youÂ´re curious to learn more about Ambitious
cattle is expensive because it is usually imported.
Africa and even join us, go to visit our website and
HydroFeeds has developed a system that allows
connect with us:
farmers to effectively grow their own wheat-based feed in their own backyards regardless of the season. The system uses minimal resources and reduces farmersâ&#x20AC;&#x2122; costs by up to 51%, leaving them with more money to sustain their businesses and feed communities. You can also follow us on Instagram: Another industry Ambitious Africa has a strong foothold is the gaming industry. Douglas Ogeto, a representative from Team Kenya, is the founder of a video game publishing company called LudiqueWorks. They have partnered with institutions for higher learning to engage youth using impact games to make learning more fun and motivating. Beyond that, the initiative has a growing number of incubators, accelerators, and forward-thinking education projects all over Africa. Ambitious Africa is not limited to one particular industry. The focus is always on making an impact. In addition to other projects, the initiative will help its associated African startups streamline their products to Finnish and European business networks using the Startup Includer platform,
giving investors direct links to the startups.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 17
INNOVATION AS A RECIPE FOR OVERCOMING CRISES AND THE KEY TO POST-CRISIS GROWTH
Aleksandar Vekić Assistant Master Faculty of Technical Sciences Novi Sad Department for Industrial Engineering and Management
Fostering innovation and change is one of the
A historic match between the world’s leading
basic tasks of modern societies, as they can be
powers is currently being played, as they race
the most effective response to crisis periods both
against time to find an appropriate innovative
in individual communities and societies, and on
solution, a cure that will quickly change everything,
a global scale. Their special importance lies in
reverse negative trends towards positive ones and
creating conditions for post-crisis growth and
enable a gradual return of life to normal flows.
development through the creation of opportunities to improve the business of companies and human
Even with all the almost superhuman efforts
lives. As innovation is emerging as a leading driver
invested by scientists and researchers, and the vast
of competitiveness, economic dynamism and
financial resources allocated for these purposes,
economic growth are at the center of economic
the process itself is not advancing nearly as fast
changes caused by the “creative destruction” of
as the world expects it to. Scientists and inventors
the existing, which leads to the creation of new
are not only working to create a cure, but they
products and methods, as well as completely new
are also creating favourable conditions for new
business opportunities, investment, growth and employment. Based on this example, it can be seen
Crises differ in many areas, amongst which are
that continuous investment in science, technology
the factors causing them and the scope of their
and innovation is always a pledge for the future
effects. The most prominent current global crisis,
of humanity, and its progress in all areas. In the
for instance, is at first a health crisis caused by
example of the current crisis, the speed of change
the outbreak of COVID-19, but it is increasingly
in societies and economies is incredible: it is often
spilling over into the economy, leading to
necessary to make decisions based on very little
most projected growth plans and goals being
information, and they are the result of previous
called into question. Within the first weeks of
experience and intuitive activities. Conditions are
the pandemic declaration by the World Health
very difficult even for companies that are amongst
Organization (WHO), major changes already
the main carriers of innovation activities, and
came to pass in the way of life in most countries,
the consequences that the economic recession
along with a slowdown of economic activity. This
caused by COVID-19 leaves on their investment
conditioned the creation of special policies aimed
in R&D activities , and their ability to launch
at mitigating the impact of this unprecedented
new products and services is difficult to predict.
crisis, causing an impact on the global economy
in a short period of time and led to the creation of
global companies have already announced their
unforeseeable consequences. Some of the issues
withdrawal from certain markets and have reduced
caused by the introduced changes are so big and
their business activities, such as Zara, while a large
harmful that they have surpassed in scope many
number of them are facing bankruptcy, such as
of the problems that had previously occurred
Pizza Hut or Hertz. It should be noted here that
throughout history, especially since the existence
among the aggravating circumstances is the
of a market economy. Economists explain this
intensity of the crisis, which simultaneously affects
crisis in terms of the “Black swan theory” which
all functions in companies. So far, the biggest
describes unexpected, disruptive events in history
negative effects have been observed in tourism,
- like global pandemics, financial crises, and wars
the aviation industry, the automotive industry, the
- that unsettle, uproot, and change governments
hotel and restaurant industry, etc.
and economies .
18 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
FOCUS TOPIC Innovative companies must rely heavily on
Despite all the current difficulties, the light at the
available resources and modern technologies,
end of the tunnel is noticeable and humanity
which should enable their survival and further
should hope for a brighter future in which
progress in these specific conditions. On this
innovations will always amaze us. So, can you
path they cannot stand alone, needing the strong
revive your innovative spirit and co-create a new
support from economic policy makers in the form
reality, making the world an extraordinary place to
of adequate solutions and programs for preserving
business activity, and post-crisis recovery based on further encouragement of innovation. These solutions must be efficient and adaptable enough to achieve positive effects. It can be said that the business of companies will be faced with a crucial decision to innovate or die. We should not forget that human creativity is boundless, and it is the main driver of innovation. Together with modern available technologies, a huge base of human knowledge and experience is a powerful engine for further development of mankind and industry.
References:  Schumpeter JA. The theory of economic development: an inquiry into profits, capital, credit, interest and the business cycle. Harvard Economic Studies, Vol. 46. Cambridge, MA: Harvard University Press; 1934  Lovick S. How will innovation change society after this current crisis? [Internet]. Maddyness; 2020 Mar 30th. Available from:
innovation-change-society-after-this-current-crisis/  Santiago F, Dachs B, Peters B. Foster recovery from COVID-19 through sciences, technology and innovation [Internet]. IAP Unido; 2020 May. Available from: https://iap.unido.org/articles/ foster-recoverycovid-19-through-science-technology-andinnovation ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 19
SHAPE YOUR HABITS: LONG-TERM ONLINE LEARNING AS A CRISIS INNOVATION “... for my own habits, the program was the cue to actually start doing it and trying to do them daily..:” Amidst the sea of terrible human and economic costs that a global crisis like COVID-19 brings with it, ESTIEMers have never once stopped to look into new ways to find opportunities and look for the Robin Dietrich Local Group Berlin
silver linings in our misfortune. Just like the ashes of a burned forest provide nutrients for a new generation to sprout, in the ruins of destroyed routines lay the possibility for new patterns of behaviour to flourish - if one takes the initiative to plant the seeds for them. It was in this spirit that the Shape Your Habits
Rebekka Nagel Local Group Dortmund
Online Training Program was called to life. Why Study Habits? According to the Cambridge Dictionary, a habit is
Habits are so powerful because they create subconscious cravings. A tiny act like switching the phone to silent mode can immensely increase our ability to focus simply by interrupting that habit loop.
an automated behaviour that you do often and regularly, sometimes without being aware that you are doing it. Habits, whether good or bad work like vicious or virtuous cycles. They consist of four elements. After hearing a cue, let’s say the buzzing of a phone, we execute a certain routine e.g. reading a text message which we know will reward us for example with satisfying our curiosity. As the behaviour is repeated, the brain starts craving the reward not after performing the routine but already upon sensing the cue. As a result, the behaviour becomes automated.
20 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
Outcomes The Good: it worked for the people who stayed From the outset, the program generated quite some interest, with twice as many people signing up than it was originally planned. The courses received mostly positive feedback, and, based on an informal survey conducted in the 9th of 12 weeks, most participants were able to positively influence their habits thanks to the program. It seems like the content was overall well received and helped the participants fulfill their goals.
â&#x20AC;&#x153;For my own habits, the program was the cue to actually start doing it and trying to do them daily. Now I read everyday, workout everyday, do some German everyday and journal everyday [...] Without the program, I would just read the book and without discussion and some exercises during the week it would not have as big of an influence on me.â&#x20AC;? - Irina Gromakovskaya, Local Group Minsk
The bad: hemorrhaging participants over time
this would be true: towards the second half of the course, only about five people could be expected
The most significant problem encountered during
to participate in a week.
the program was the recurring absenteeism and progressive abandoning of the course by a large portion of the participants. Part of the motivation for accepting 24 applicants, twice the amount of participants originally planned for, was that the trainers team expected a portion of them to drop out of the course eventually. It was however never anticipated to what degree
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 21
Lessons learned: three PROs of Online Learning
“About the period which is kinda 3 months, it seems long but it does not actually require much time as we have only a session per week. In my opinion, it’s really ok but it becomes difficult to continue (for many of the participants) for that long as different events come around. The academic hour is ok but the length can be rethought or redesigned to make it more productive and sustainable.” - Mohiuddin Resalat, LG Moscow The PROmise
Low barriers to entry: anyone can take place from anywhere at no cost.
Low barrier to exit: The missing cost of entry also attracted participants who were not committed enough to the program to prioritise attendance.
Be Flexible: Let a lot of people in, be ready to adapt to diminishing numbers. Provide exit and re-entry points to allow flexibility.
Time to learn: In the week between sessions, you can apply what you learned. Over multiple weeks habits can settle.
3 months is a long time: Unforeseen obstacles made participants quit, even if they were committed. Also, not all participants started with the idea of attending the full course.
Break it down: Instead of making one long consecutive course, design the material to be modular and to allow people to join or leave later, without continuity problems.
Self-directed learning: Study groups and optional homework empower the participants to share their knowledge and direct their own learning experience.
Optional options are too optional: The possibility to attend optional activities and organise studying in self-directed groups was used rarely by participants.
Partial Supervision: Have the Buddy groups supervised by trainers for at least the first instances, or assign responsibility for them to individuals rather than groups.
Lessons for The future of Long online Events in ESTIEM
In the future, courses like “shape your habits” may come to form a recurring event type in ESTIEM,
Based on the generally positive feedback from
and expand their focus on any possible range of
the participants, the concept of prolonged events
topics, as long as there are books out there that
aiming at gaining skills that take time to learn still
can be used as a basis for them.
show a lot of promise. In keeping with the spirit of renewal mentioned in From the outset, the course was designed with
the introduction to this article, there is hope that
the idea in mind that some of its participants
the harsh conditions of the past months can leave
would hopefully end up acting as trainers in the
a new offering for ESTIEMers as a lasting legacy,
next edition of the program. Some particularly
and ultimately lead to positive changes in their
enthusiastic participants have expressed interest
How often did we take part in the following activities?
22 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
LEAN ENGINEERING EDUCATION: A MUST FOR INDUSTRIAL ENGINEERING This short paper briefly presents the Lean production concept, its origins and the need for Industrial Engineering and Management (IEM) students to learn Lean. Lean Engineering Education (LEE) is presented as well the competencies pulled by LEE. The most adequate learning methodologies used to teach Lean are referred. Finally, the paper highlights the importance of learning Lean for IEM students. What is Lean Production and when did it
highlights the need to educate engineering
students, namely, IEM students, in Lean Thinking (LT)
Lean Production Systems was the name given by
Competencies pulled by LEE are whole-system
Krafcik (1988) to the Toyota Production Systems
thinking, sustainability and ethics competencies
(TPS) in the late 80s. Toyota made a shift from
(Alves, Flumerfelt and Kahlen, 2017; Alves, 2018,
textile machines to automobile production in
2019). Black and Phillips (2013) defined Lean
a successful way by adopting some of Ford’s
Engineer as: “The Lean Engineer (LE), has an
production system elements and innovating in
Industrial Engineering foundation, enhanced with
others. TPS was “doing more with less” with less
lean tools, six sigma capability and a lean to green
meaning less development time, less human
outlook to take the plant to zero waste going to
effort, less goods in stock, less of everything,
the landfill.” To create this engineer profile, it
according to Womack et al. (1990). At the same
is necessary to equip the students with Lean
time, it used more suggestions given by employees,
competencies, as the ones presented above.
Anabela Carvalho Alves Department of Production and Systems, School of Engineering, University of Minho
more teamwork, more creativity and continuous improvement mind-set.
Some authors are working in creating centers of excellence and curriculum designs to provide
The TPS represented a “turning point” in the
students with Lean competencies suitable for
culture of factory production models, following a
Industry 4.0 (Enke et al., 2018; Dombrowski,
distinctive path from the traditional Ford model, it
Wullbrandt and Fochler, 2019). Learning factories,
directed employee behavior into new and different
Project-Based Learning, experiential learning,
attitudes and routines, involving competencies
serious games, hands-on, among others are
such as systemic and ethical thinking. Many
useful active learning methodologies to learn Lean
different perspectives contributed to the success
(Goerke et al., 2015; Abele et al., 2017; Alves et al.,
and knowledge of TPS (Imai, 1986; Monden, 1998;
2017; Bauer et al., 2018; Enke et al., 2018; Abele,
Ohno, 1988; Shingo, 1989; Sugimori et al., 1977).
Metternich and Tisch, 2019; Garay-Rondero,
“Making people before making products” is the
TPS education model basis (Suzaki, 1993) that
Gento, Pimentel and Pascual, 2020; Pascual et al.,
emerged from the need to adapt the learning
2020; Tan et al., 2020). Consequently, teachers
process to new demands, which were a result of a
should teach Lean, not just as a “program”, but as
change in the industrial production culture. Toyota
a philosophy of life (Alves et al. 2020).
Education Model (TEM) is a learning system that Why is it important to learn Lean?
exists within the factory in all activities at all levels. What is Lean Engineering Education and how do students learn Lean?
The TEM is also the basis of Lean Engineering
systematic innovation (TRIZ), six sigma, among
Education (LEE) (Flumerfelt et al., 2015) that
others, thus allowing processes improvement
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 23
of such functions and having synergies when
A Lean holistic approach in the organizations
combined. Also, it could be applied in goods and/
will contribute to the implementation success of
or services companies, large or SME (e.g. office,
Industry 4.0 (Bittencourt et al., 2019).
(Alves, Flumerfelt and Kahlen, 2017). Thus,
A more sustainable production and consumption
companies are applying Lean in their processes
is also obtained by applying LT principles. This
to obtain economic, social and environmental
application of LT, in order to obtain a better
benefits (Maia, Alves and Leão, 2013; Sanidas
environmental performance, is called by many
and Shin, 2017; Amaro, Alves and Sousa, 2019).
authors as Lean-Green synergy (Abreu, Alves and Moreira, 2017). Lean, indeed, promotes a global sustainable development (Alves et al. 2019), being this recognized even by people outside of the IEM field. For instance, Bea Johnson (2013), inspired by “zero waste” policy, launched an excellent book about how people can have a waste-free lifestyle. She implied in her book that the more we have, the more we spend. Many times this is due to the producer that “forces” their clients to buy more by offering promotions and discount quantities. Additionally, if they think someone else is paying, people tend to spend more because “it is not from my pocket” mentality, for example, in hotels. However, this behavior could happen in big companies too as the case described in Dias et al. (2019), where with a new product introduction, new equipment was bought and the “old” was discarded, not reused. Womack and Jones in their book “Lean solutions” (Womack and Jones 2005) discussed how customers and providers should work together to create value and eliminate waste. This calls for new sustainable business models. Conclusion With this article, the author hopes to inspire IEM students to learn Lean or, at least, to stimulate students’ curiosity to further research literature on this important philosophy. Lean is not just a program or a cost-cutting exercise, it is a way of life. These few words should be understood only as the tip of the iceberg.
24 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
References: Abele, E. et al. (2017) ‘Learning factories for future oriented research and education in manufacturing’, CIRP Annals, 66(2), pp. 803–826. doi: 10.1016/j.cirp.2017.05.005. Abele, E., Metternich, J. and Tisch, M. (2019) Learning Factories. Cham: Springer International Publishing. doi: 10.1007/978-3-319-92261-4. Abreu, M. F., Alves, A. C. and Moreira, F. (2017) ‘Lean-Green models for eco-efficient and sustainable production’, Energy, 137, pp. 846–853. doi: 10.1016/j.energy.2017.04.016. Alves, A. C. et al. (2017) ‘Effective Tools to Learn Lean Thinking and Gather Together Academic and Practice Communities’, in Volume 5: Education and Globalization. ASME, p. V005T06A009. doi: 10.1115/IMECE2017-71339. Alves, A. C. (2018) ‘Lean Education: provider of system-thinking, ethics and sustainability competencies’, in 4th edition 2018 - 11th EPIEM Conference on Innovation and Sustainability 2018. Bucharest, Romania, 26/27 October 2018. Available at: http://innovation.pub.ro/ archive/2018.pdf. Alves, A. C. (2019) ‘Competencies driven by Lean Education: System-thinking, sustainability and ethics’, in International Symposium on Project Approaches in Engineering Education, pp. 710–713. Alves, A. C. et al. (2019) Lean Engineering for Global Development. Edited by A. C. Alves et al. Cham: Springer International Publishing. doi: 10.1007/978-3-030-13515-7. Alves, A. C. et al. (2020) ‘The knowledge and importance of Lean Education based on academics’ perspectives: an exploratory study’, Production Planning & Control, pp. 1–14. doi: 10.1080/09537287.2020.1742371. Alves, Anabela C., Flumerfelt, S. and Kahlen, F.-J. (2017) ‘Introduction’, in Lean Education: An Overview of Current Issues. Cham: Springer International Publishing, pp. 1–23. doi: 10.1007/978-3-319-45830-4_1. Alves, A.C., Flumerfelt, S. and Kahlen, F.-J. (2017) Lean Education: An Overview of Current Issues, Lean Education: An Overview of Current Issues. Edited by Anabela Carvalho Alves, Shannon Flumerfelt, and Franz-Josef Kahlen. Cham: Springer International Publishing. doi: 10.1007/978-3319-45830-4. Amaro, P., Alves, A. C. and Sousa, R. M. (2019) ‘Lean Thinking: A Transversal and Global Management Philosophy to Achieve Sustainability Benefits’, in Lean Engineering for Global Development. Cham: Springer International Publishing, pp. 1–31. doi: 10.1007/978-3-030-13515-7_1. Bauer, H. et al. (2018) ‘Integration of Industrie 4.0 in Lean Manufacturing Learning Factories’, Procedia Manufacturing, 23, pp. 147–152. doi: 10.1016/j.promfg.2018.04.008. Bittencourt, V. et al. (2019) ‘Contributions of Lean Thinking Principles to Foster Industry 4.0 and Sustainable Development Goals’, in Lean Engineering for Global Development. Cham: Springer International Publishing, pp. 129–159. doi: 10.1007/978-3-030-13515-7_5. Black, J. T. and Phillips, D. T. (2013) Lean Engineering The Future Has Arrived. Virtualbookworm.com Publishing. Dias, M. et al. (2019) ‘Reusing Equipment in Cells Reconfiguration for a Lean and Sustainable Production’, Procedia Manufacturing (25th International Conference on Production Research Manufacturing Innovation: Cyber Physical Manufacturing). Chicago, Illinois (USA), In Press. Dombrowski, U., Wullbrandt, J. and Fochler, S. (2019) ‘Center of Excellence for Lean Enterprise 4.0’, in Procedia Manufacturing. doi: 10.1016/j. promfg.2019.03.011. Enke, J. et al. (2018) ‘Industrie 4.0 - Competencies for a modern production system: A curriculum for Learning Factories’, in Procedia Manufacturing. doi: 10.1016/j.promfg.2018.04.028. Flumerfelt, S. et al. (2015) Lean Engineering Education: Driving Content and Competency Mastery. ASME Press. Garay-Rondero, C. L., Rodríguez Calvo, E. Z. and Salinas-Navarro, D. E. (2019) ‘Experiential learning at Lean-Thinking-Learning Space’, International Journal on Interactive Design and Manufacturing (IJIDeM), 13(3), pp. 1129–1144. doi: 10.1007/s12008-019-00578-3. Gento, A. M., Pimentel, C. and Pascual, J. A. (2020) ‘Lean school: an example of industry-university collaboration’, Production Planning & Control, pp. 1–16. doi: 10.1080/09537287.2020.1742373. Goerke, M. et al. (2015) ‘Holistic Approach of Lean Thinking in Learning Factories’, Procedia CIRP, 32, pp. 138–143. doi: 10.1016/j. procir.2015.02.221. Imai, M. (1986) Kaizen: The Key to Japan’s Competitive Success. McGraw-Hill. Johnson, B. (2013) Simplify Your Life by Reducing Your Waste: ZERO WASTE HOME. Scribner. Krafcik, J. F. (1988) ‘Triumph of the Lean Production System’, Sloan Management Review, 30(1), pp. 41–52. Maia, L. C., Alves, A. C. and Leão, C. P. (2013) ‘Sustainable work environment with lean production in textile and clothing industry’, International Journal of Industrial Engineering and Management, 4(3). Monden, Y. (1998) Toyota Production System: An Integrated Approach to Just-In-Time. Third. Engineering and Management Press. Ohno, T. (1988) Toyota Production System: beyond large-scale production. Portland: Productivity Press. Pascual, J. A. et al. (2020) ‘A Learning Factory for Remanufacturing: A New Configuration at Valladolid Lean School’, in Proceedings of 6th European Lean Educator Conference (ELEC2019). Springer International Publishing. S. Shingo (1989) ‘A study of Toyota Production System from an Industrial Engineering’. Sanidas, E. and Shin, W. (2017) ‘Lean Production System and Economic Development across the World Today’, International Journal of Economics & Management Sciences, 06(06). doi: 10.4172/2162-6359.1000480. Sugimori, Y. et al. (1977) ‘Toyota production system and Kanban system Materialization of just-in- time and respect-for-human system’, International Journal of Production Research, 15(6), pp. 553–564. doi: 10.1080/00207547708943149. Suzaki, K. (1993) The new shop floor management: empowering people for continuous improvement. Tan, H.-S. et al. (2020) ‘Conceptual development of learning factory for industrial engineering education in Indonesia context as an enabler of students’ competencies in industry 4.0 era’, IOP Conference Series: Earth and Environmental Science, 426, p. 012123. doi: 10.1088/17551315/426/1/012123. Womack, J. P., Jones, D. T., and Roos, D. (1990) The Machine that changed the world. New York: Rawson Associates. Womack, J. and Jones, D. T. (1996) ‘Lean Thinking: Banish Waste And Create Wealth In Your Corporation’, Siman & Schuster, New York, USA. Womack, J. and Jones, D. T. (2005) Lean Solutions: How companies and Customers can create value and wealth together. New York, USA.: Siman & Schuster.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 25
MY PURSUIT OF LIVING A LEAN LIFE “...Dr. Watson commented that we should think as individuals if the actions and activities we are performing everyday make our lives “Lean” by delivering Quality and some kind of value to the world...”
Yassine Loqmane Local Group Auvergne
In February 2020, I attended a master class in
As the rest of the master class was unfolding,
Helsinki by Dr. Gregory H. Watson, honorary
I started viewing everything Dr. Watson was
member of ESTIEM and provider of the ESTIEM Lean
explaining from another perspective by trying to
Six Sigma Green Belt course. This master class was
understand how I can apply these same concepts
organized as part of the Continual Improvement
to my own life.
Specialist Development Program (CISDP), a 5-week program aiming to equip its participants with
One of the models developed by Dr. Watson
concepts and advanced problem-solving tools to
is the decomposition of a company into three
better tackle improvement projects.
levels: the Gemba 1, Gemba 2 and Gemba 3. The Gemba 1 being composed of the front-line
This master class undoubtedly opened my mind to
workers performing the tasks directly aimed at
the role and importance of Quality in the strategy
the customer. The Gemba 2 comprises all the
of companies, but what most resonated with me
professions assuring the supervision and the
were the comments Dr. Watson made by giving
integration of resources in the Gemba 1. Lastly,
a new perspective on how those same concepts
the Gemba 3 is where the senior executives
can be applied in our own personal lives. At some
are responsible for defining the strategy of the
point, Dr. Watson commented that we should
organization and serving the stakeholders.
think as individuals if the actions and activities we are performing everyday make our lives “Lean” by
As Dr. Watson was explaining the model, I started
delivering Quality and some kind of value to the
to think how this model can be applied to Yassine
world. In a broad sense, Lean Management can
Loqmane Inc. Those three levels would then be
be explained as optimizing the use of resources
explained – if everything was working perfectly
in a way that delivers value to the customer and
– as follows. The Gemba 3 would be the time I
thus profits to a company. Minimizing waste is
spend making decisions, thinking about where I
then an essential part of Lean Management. The
am heading in the future and how I can learn from
more I thought about it, the more it made sense
the past, the Gemba 2 would be the time I spend
that the same thinking can be applied to me, as a
planning my weeks and days and providing the
person. Although the customers I am serving are
resources I will need and the Gemba 1 is all the
not buying any products or services from me, my
time I actually spend achieving those tasks.
customers can be defined as all the people and entities I am interacting with. The organizations I am working for may be seen as customers expecting value from the work I deliver, my family and friends are customers expecting value from the relationships we share and my own self is a customer expecting, hopefully, a life of quality. It is as foolish for a person to waste precious time and money on what does not bring some kind value to his life as it is for companies to waste resources
on tasks that do not lead to profits. The difference is that whereas companies fall and are created
In this same model, Dr. Watson explains that
everyday,each life is unique and its time is more
each different Gemba has a different objective, a
precious than any other resource you can think of.
different focus of improvement and is affected by a different type of waste (Figure 2).
26 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
SCENE I directly saw how these explanations are again
“A project provides a forum for converting an
applicable to myself. This made me feel a little
atmosphere of defensiveness or blame into one
bit uncomfortable as I could now clearly see that
of constructive action.” Joseph M. Juran
there was a lot of waste at all of the three levels. My Gemba 3 was often not aware of the importance of the decisions it was making, my Gemba 2 was
Well-being is hard to define but I was able to break
obviously not harmonizing things enough and my
it down into different factors (see the mind map
Gemba 1 needed some discipline.
in Figure 3). Not all of them needed change at that time but three specific factors were calling for improvements: Deep Work, Fitness and Sleep.
Figure 2 One common aspect between all customers is that they all expect quality from the products and services they are offered. Dr. Watson defines Quality – in his transcendental definition – as “the relentless pursuit of goodness coupled tightly with the persistent avoidance of badness”. One thing implied by this definition is that Quality is not something that is obtained randomly or only by wishing for it to happen. An organized and disciplined approach is needed in order to obtain consistent Quality. At
that time, I had just finished my Green Belt project and I was still in the mood of measuring processes
I was spending a lot of time working but I did not
and thinking about improvements that could be
feel that I had enough hours of Deep Work as
implemented. The idea of starting a Green Belt-
defined by Cal Newport in his book – of the same
like project in my own life started growing in my
name – where he explains it as a “professional
activity performed in a state of distraction-free concentration that pushes your cognitive capabilities
I often envisioned myself in the future as a
to their limit”. The second factor that needed
successful consultant advising companies on
improvement was fitness. I was practicing Brazilian
Business Excellence. That is a sound goal, but
Jiu-Jitsu (no, it is not capoeira) many times a week
how can I dream about advising companies on
but I was struggling to make progress as I needed
improving their operations if I am not even able
to improve my strength, flexibility and endurance.
to do it for my own habits? Isn’t the improvement
I needed to figure out a way to improve those
of my life more important to me than the
three elements simultaneously and impress my
improvement of some random company? The
Brazilian Jiu-Jitsu opponents. Most importantly,
decision was made. I would start a three-month
the element that I needed to drastically improve
project in my own life and pursue a disciplined
was my sleep. The number of hours I had each
approach to improve my well-being.
night was variating in an uncontrolled way and I did not feel that I consistently had quality sleep.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 27
In this article, I will only explain how I was able to
I had (this measure being approximated) and the
improve my sleep. What I can say about the other
reason I did not have enough hours of sleep (if
factors is that by the end of this project, I was able
that was the case). This was not easy to do every
to have enough hours of Deep Work when I needed
day but the Gemba 1 had to do its work.
to and that the fitness level I reached allowed me to again start making progress in Brazilian Jiu-Jitsu
During this three-month period, I decided that I
(although I am not sure if my opponents were
would follow a typical improvement approach,
really impressed to be honest).
used to put processes under a controlled state. In the first month, I recorded data without making
The reason my hours of sleep were variating so
changes to what I was already doing to visualize
much was unclear to me at that time. If asked, I
how much my sleep was variating and the different
would probably give an excuse and say that it is
reasons causing it. In the second month, I tried to
only temporary. That it is due to an exceptional
stabilize my sleep by implementing improvements
event (like an exam or a busy week) and that my
as solutions to the problems I recorded in the first
sleep will somehow be back to normal after that,
month. The third month was spent implementing
but it did not. I had no way to visualize how much
small improvements to keep the trend going in
my hours of sleep were variating, the reasons
the positive way and my sleep in an even more
causing these variations and thus how to improve
it. I had a vague idea about what was causing this bad quality of sleep but no way to prove it - Dr.
For privacy reasons, I decided not to show the data
Watson would say that my knowledge about my
I recorded about my sleep during this experiment
sleep was profane.
(yes, we care about confidentiality at Yassine Loqmane Inc.) but Figure 5 shows how a measure
In his work, Dr. Watson explains that there are two
is supposed to evolve in a well-conducted
different kinds of understating that the executives
improvement project (if the variable of this
generally rely on to make decisions: Profound
measure is to be increased). Although the graph I
Knowledge or Profane Knowledge. Profound
got does not show in an obvious way the different
Knowledge being - as Dr. Watson explains it -
steps (as in Figure 5), it follows the same trend
the statistical understanding of real-world process
(with some outliers). By the end of this project, I
behavior so that the future states of a system may
am happy to say that I was able to stabilize the
be predictable with some probability. It focuses on
hours of sleep I had every night and significantly
variation and involves decisions that are based on
improve the quality of my sleep, hurray!
objective reflection. Profane Knowledge is,on the other hand, the surface and naïve understanding
Among the improvements I implemented were
based on the common sense that generally implies
simple habits like not drinking coffee after noon
reactive decisions. To make my understanding
or avoiding using screens at least one hour before
about the process of my sleep based on Profound
going to bed. What made the most difference
Knowledge – and thus be able to efficiently
though, was a checklist of actions I religiously
improve it – I decided that I would, for a three-
followed as a routine one hour before going to
month period, record every morning data about
bed, to get in a relaxed state favorable to sleep.
my sleep (Figure 4). The time I went to bed, the time I got out of bed, the number of hours of sleep
28 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
Figure 5 I made the effort to follow this checklist at the
As Jean-Jacques Rousseau stated in The Social
same hour every day as an operator would follow
Contract, “the mere impulse of appetite is slavery,
instructions of a Standard Operating Procedure
while obedience to a law which we prescribe to
(SOP) of a process in Gemba 1. I have also
ourselves is liberty”. At the end of the master class,
implemented simple mistake-proofing systems
Dr. Watson commented that when consulting
that prevented everything that could disturb
organizations, the first question he would ask
this routine (an example being smartphone
the executives is knowing if their company is
applications that stopped notifications and phone
“fossilized”. The executives would generally be
calls after a certain hour or prevented access to
puzzled by this question trying to understand
the internet). The improvement of my sleep paid
what he meant. What he meant by “fossilized” is
dividend as it had a very positive impact in other
to know whether the company has flexibility that
areas of my life. I was in better shape during the
would allow it to withstand change and progress
day, I was able to better focus on my work and
or if its situation is fixed in time as a fossil would
simply be more engaged in what I was doing.
be. Dr. Watson then advised us to think about our own situations and make sure never to become
Today, I no longer record my data manually as I
used to. I bought a smartwatch that automatically records the hours of sleep I had each night, my
I personally think that in order to keep growing
physical activity and even my heart rate (I had
and progressing, one should continuously try to
to make the move to Industry 4.0). Although
control and improve key elements of one’s life so
my sleep was considerably improved by the
he can ultimately experience a life of Quality and
end of this experiment, the major outcome of
offer as much value to the world as he possibly
this experience is a philosophy I have started to
acquire of continually and methodically trying to improve important elements of my life. “Control, control, you must learn control.” When I talk to people about this experiment,
some tell me that they cannot imagine themselves doing such a thing, that they prefer to live spontaneously and be free of all the burdens of accountability. Although I agree that one should live to some extent with spontaneity, I do believe that a philosophy of discipline, accountability and continual improvement is what eventually sets us free. Such philosophy allows us to mindfully choose our own habits rather than becoming the results of habits randomly dictated by our environments.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 29
THE “ME” IN A TEAM When pronouns are mentioned, gender pronouns and the ever burning issue of equality are usually the first thought. Well, that will not be the topic this time. The sole purpose of this article is to show two sides of the story of the ‘us’ in teamwork.
Milena Zoraja Local Group Belgrade
Numerous articles on leadership encourage
‘me’ side of the story should also be examined. If
aspiring leaders to change the ‘I’ into ‘we’, for it
you are somebody who has absolutely no problem
unites them with their teammates and suggests
with turning ‘I’ into ‘we’, great! Good things await
greater responsibility, not only for one self, but
ahead. If you are, however, having trouble with
for the group as well. The root of this simple
this change or you want to understand the delicate
mechanism lies in the basic human need to
process of it, you might have asked yourself: where
be a part of a group, team, society. The job of a
is the line between the two?
leader is to make the teammates feel good about themselves so they are able to do their job in the
On one hand, a person wants to work on their
best way they can. If they do their part right, the
skills, has hopes and goals which do not include
teammates will feel like they can count on them,
the people in their team. On the other hand,
as well as the team for support, therefore the
it would be easier for them to have a mentor,
pressure of making a mistake will be lessened.
a colleague to talk
Knowing one’s teammates can be relied on, allows
through the same thing as them. People having
for more experimenting, which in turn could
this kind of trouble are usually the ones who were
potentially generate success. Studies on the use
doing all the work in a team project because the
of pronouns by individuals in various contexts 
people in their team did not care to join the effort
suggest that team members who use ‘we’ more
or they just knew somebody will do it instead of
often than ‘I’ have a higher position in a team and
them. They are used to relying on themselves
are more likely to get promoted to leading roles.
and have no problem working alone. Although it
On the other hand, being more self-oriented
is their responsibility to learn to adapt to a team
will most likely result in a lifetime of low-level
culture, because they ought not to repeat the
positions. The truth of the saying ‘if you want to
same patterns that might have worked in high
go far, go together’ seems evident.
school, the team leader should also recognize
to or just someone going
these people and help them take that leap into As there are two sides to almost everything, the
30 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
the world of teamwork.
As a leader, one should know that expressions
The vocabulary we use defines the way we think,
like ‘we messed up’ or ‘we failed to’ should not be
create attitudes, and bond with other people.
applied to situations where only a single person
Mastering the power of words and understanding
from the team is responsible for the mistake.
how they shape our personality and ultimately our
Collectively addressing the team’s efforts in this
life is one of our few great missions as humans. We
way, makes the people who did a good job feel
teach our brain from a very young age to connect
unappreciated, as their good work is now being
words to their meaning so why stop now when we
labeled as inadequate, when in fact they were not
have already learned so much?
the ones who made the mistake in the first place. Although this might seem like a good way to unite
On a final note, leadership was never a black-and-
people ‘through thick and thin’, it could possibly
white kind of skill. It requires seeing both the world
push some of them further from the team spirit
from our own perspective as well as someone else’s
and back into their own ‘I knew I’d be better on
and joining those two into a beautiful painting of
my own’ mindset. It is crucial to praise individuals
human emotions and accomplishments.
when they do good and encourage developing a sense of responsibility in them so that when mistakes do happen, the team member feels the need to apologize to the team on their own, with no pressure or backlash. Both the leader and the team members are responsible for creating and maintaining a
Sources:  Pronoun Use Reflects Standings in Social Hierarchies, Kacewicz, Pennebaker, Davis, Jeon, Graesser – Journal of language and social psychology (2013)
supportive team culture. They are to work together and that means having to spend a lot of time with each other, aspiring to be supportive, honest and forgiving goes a long way in fulfilling both the individual and group goals.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 31
DIGITAL JOURNEY OF 3 FASHION RETAIL GIANTS
Alina Sidbrant Local Group St. Petersburg
2020 took me by a total surprise. In January I was
sitting with my calendar, planning all the trips
According to the Central Statistics Office, there
and marketing activities for the year, and then in
was a decrease of 35.9% in the value of retail sales
March, everything in Ireland locked down for an
in April 2020 when compared with March 2020
indefinite period because of the pandemic.
and there was an annual decrease of 44.8%. How did our research participants compare though?
For me, the transition of working from the office to working from home was quite easy. I have a
computer-based job in a digital agency, where
Sadly, Primark has gone from hero to zero. From
everything is cloud-based, but this unique state of
a BBC interview with George Weston, the CEO
things caused by Covid-19 made me think about
of Associated British Foods (Primark holding
my favourite brands – how did they cope with the
company), we learned that the business “has been
transition, did they also have to adjust their sales
squarely in the path of this pandemic... From
making sales of £650m each month, since the last of our stores closed on 22 March, we have sold
The industry I decided to look at was fashion
nothing.” Furthermore, he admitted that without
retail. I chose Primark (known as Penneys in
furlough support from European states, many
Ireland), H&M, and Asos. Firstly, because these
of Primark’s 68,000 staff would have been made
are the brands I like and am very familiar with as
redundant. The company has also written down
a customer. Secondly, I wanted to showcase the
the value of its clothing stock by £284m.
different approaches to sales these brands have; Primark not having an online store, H&M having
both – web e-commerce shop and distribution
H&M’s net sales for the three months to May
stores, and Asos – being a purely online retailer, as
31st fell on average 50 percent compared with a
well as one of the biggest online retailers in Ireland
year earlier, to 28.7 billion crowns (€2.7 billion). In
Germany, sales are down 46% so far in the second quarter, while in its second-biggest market, the
Business during the “new normal” - survival of
US, sales are down 71%, the group has reported.
However, H&M’s online sales jumped 36 percent.
I decided to look at the numbers, starting with
32 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
This is not only about being online and having an
At the same time as H&M was losing revenue
eCommerce portal. It is also about the difference
but growing online sales, Asos sales rose 10% in
in digital readiness between the three companies.
the lockdown period. The British group, which
The numbers above suggest that Asos, who has
is focused on the 20-something demographic,
growing sales, was the most digitally prepared,
said on July 15th its sales were £1.01 billion, up
and Primark, with no online presence other
from £919.8 million in the same period last year.
than a brochure site – the least. Is that really the
While UK sales fell 1 percent, international sales
case, and if yes – why? To answer this question, I
were up to 17 percent. Asos said it saw a steady
decided to look at how these companies prioritised
improvement throughout the period, reflecting
digitalisation over the last 5 years.
increasing warehouse capacity and an underlying improvement in demand. Its active customer base
Living in the Information Age has its perks, one
increased 16 percent to 23 million and the number
of them being having easy access to companies’
of items sold rose 15 percent. Most impressive, I
annual reports. This is where I went looking
think you will agree.
for strategic priorities of Primark, H&M and Asos, hoping to understand how much of their
Digitalisation as strategic priority
resources did these companies allocate to their
The 2020 COVID-19 pandemic is an extreme
scenario that no one was expecting to happen. However, being dropped in it, the importance of
See the results per brand in the tables below.
a digital presence was outlined like never before.
All digital initiatives are highlighted in pink. As
The difference between companies’ performance
you go through the tables, look at the position
was simple. If you are online and selling – you are
of the strategic priority and you will notice some
making money; if you are not – you lose everything.
Primark As we see, digitalization was not a priority for Primark over the period reviewed. The low-cost retail brand focuses mostly on growth, product quality, and value for money. In 2015, 2017 and 2018 the brand focused on social media online experience, mainly through Twitter and Instagram social marketing and influencers’ partnerships. In 2016 the only reference to their digital plan I could find was regarding the “store experience” initiative when Primark aimed to establish WIFI in its stores. Throughout this period, these initiatives have never been the firm’s top priority, relegated to 3rd or 4th positions. Primark’s 2019 report was very interesting because “digital” was not within their strategic priorities at all. In the whole report for Associated British foods “digitalization” is mentioned once in the agri-food business section. In Primark’s specific section, the word “digital” was brought up only twice, both in relation to placing the customer in the center in their digital social media campaigns. Link to annual reports: https://www.abf.co.uk/investorrelations/reports ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 33
H&M H&M started to look into digital in 2016. That year the “Expansion and future development” priority included digitalization among other initiatives. From 2017 digitalization was prioritised by the company more and more, and within the last 3 years raised to become H&M’s top priority. While sustainability and product quality remain in focus, digitalization is tightly connected to the firm’s ambition to create and deliver the best customer offering online and offline. Link to reports: https://hmgroup.com/about-us/corporate-governance/annual-report.html
Asos With Asos, we observe a completely different table. From a distance, we see that it has way more pink than the previous two, which clearly indicates many more digital initiatives that constitute a strategic priority. Not too surprising for an online-only brand. There are still a couple of interesting findings. Firstly, what surprised me the most was how early Asos started talking about engaging content (2015), mobile-first (2016), and bespoke technology and infrastructure (2017). Secondly, look at 2019! Purely Digital measures are only mentioned within the third strategic priority, while all the other positions are taken by purely business performance KPIs. I think this is because by 2019 Asos has managed to truly indoctrinate digital into its DNA and set up a solid digital platform, which enables them to focus now on performance, scalability and growth. Link to reports https://www.annualreports.com/Company/asos-plc PRIMARK Report
34 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
SCENE Is digital the new panacea?
is something that all retail brands should at least
If you are an online-only business, digital is not a
strongly consider. Having an eCommerce site may
choice for you, it is the core. However, if you are
not only become a big revenue source, but it can
operating both online and offline, your priorities
serve as a risk-mitigating factor in situations like
may be different, as we learn from H&M and
the 2020 pandemic.
Primark. That is justified, because your products and services are your bread and butter, and the
There are no quick wins
reason your company exists. However, having a
Another learning we can take with us is that there
website means having a window into your business
are no quick wins in the digital transformation
at any time, from any location. It is like your 24/7
journey. Looking at the timelines and priorities, we
shop, that will educate, convince, inspire, and if
can follow a clear path over the course of 5 years
you add eCommerce and transactions - even sell.
that companies took from social media marketing, through increasing online presence, creating
In the case of retail, having an eCommerce shop
eCommerce platforms and infrastructure, and
is not only about the website and excellent digital
finally seeing the performance and enjoying the
technology. It also means having to develop a
benefits of the digital platform. Combining all
supply chain management, organise and manage
3 timelines, we see the digital journey took - for
the stock and arrange delivery and distribution
Asos (or will take for H&M and Primark) as long
lines. Thatâ&#x20AC;&#x2122;s a lot of work. Is it worth it? Will it pay
as it did.
off?Thatâ&#x20AC;&#x2122;s not an easy question to answer and
you start planning your digital roadmap, the
would require a case by case analysis to define
better. However, it is also a good idea to take
what is best in each scenario.
stock on what you have, and use your existing
Time is of the essence, the sooner
infrastructure as a starting point to inform your What we do learn from these three examples
next steps. Whatever you do, do something and
(and other businesses to be fair), looking at their
take advantage of the lessons being forced on us
performance during COVID-19, is that having a good
by the current COVID-19 situation. Itâ&#x20AC;&#x2122;s the only way
website and a strong digital presence nowadays is
we can prepare for the future.
a must, while having a digital commerce platform
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 35
THE DIGITAL TRANSFORMATION IN THE FASHION INDUSTRY
Teresa Melo Local Group Porto
Have you imagined buying a jacket that has
As industrial engineers, we need to be aware of
never existed before? It is only on your phone or
the world’s changes and industrial evolutions. The
computer and it will be produced only when you
automotive industry started transitioning to digital
buy it. Well, if you haven’t, welcome to this game-
workflows 20 years ago, and the fashion industry
changer new reality! This is the future we are
has fallen behind. Moreover, as IEMers we are the
building at “Platforme”!
ones helping industries to become more digital, smarter, agile, and sustainable.
“Platforme” is a Portuguese fashion technology company established in 2015. Its technology brings
How can the fashion industry evolve with a
a new way for people to perceive, customize, and
buy across several channels. Keep reading to
Sampling: the first step for a brand to create its
merchandising collection. Before any piece of clothing or shoes is produced on a large scale and ready to be sold, it goes through a workflow, starting with the creation of the samples. Thus, until the final samples are ideal, some weeks of back and forth shipping and imperfect physical samples have been wasted. A new way of doing this tells us that instead of producing physical samples, it is possible to do everything digitally. One can perform millions of iterations and create as many samples as needed without spending logistical costs and time. This is
Make-to-order supply chain
36 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
called 3D Digital Product Creation (DPC).
SCENE It starts with capturing the visual identity of the materials by digitally creating its texture (material scan). Then, connect the pieces by getting the 2D files from designers, explore how it would fit by modeling it in 3D, and finally render it. This way we get the virtual sampling of the final product. Simple, right? Plus, it seems so real. It is finally possible to reach the perfect samples and reach a 30 to 60% decrease in workload and oversampling. This process may also decrease lead times, time-to-market, and allows quick
Production would also have to follow the pace, by
starting to produce only after the order is made - make-to-order. However, here is where the big
Sales and Production
challenge appears, how to adapt the production
Did you know that only around 60% of a brand’s
in factories according to this business model? This
collection is sold at full-price? Another 30%
question is yet to be answered! The full integration
sold on discount, then outlets and about 10% is
and alignment across the supply chain is the next
waste? This is happening due to overproduction.
big step. “Platforme”’s technology envisions this
Nowadays, most business models in the fashion
connection of the selling points, being online or
industry are oriented to first make stock and sell
physically with the production in the factories.
only after. There is a huge call for action, a world-wide change This pandemic has proven that online sales are
in this industry, said to be the second most
possible and viable. Therefore, the game-changer
polluting in the world. We, as (future) industrial
part here by applying this 3D technology is, what
engineers are the ones thinking of how traditional
you see in those websites would no longer be the
industries can take the leap forward and move
photography of a physical product but instead
at the speed of innovation and digitalization.
its digital version. Or in stores, a customer would have access to a digital showroom, that would
allow them to play with digital products, change colors, or even customize it. All this before the product is produced.
Customize your shoes! As innovations in 3D fashion design continue to evolve, virtual try-on, immersive experiences in AR, VR, and mixed reality will cause significant disruption in design, production, and selling over the next five years.
Animation of a digital product
Creation a 3D product - The 3D Fashion Workflow PVH, the Tommy Hilfiger and Calvin Klein group is a pioneer in digital transformation. ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 37
ALUMNI INTERVIEW ...Teemu Metsola and Alina Sidbrant about their personal ESTIEM stories. keep a clean and organized inbox, up to the bigger Your name:
topics such as the importance of networking,
intercultural awareness, leadership experience and project management. ESTIEM also played a
Your Local Group:
big role in me securing my first job opportunities
at the very beginning of my career. It also opened my eyes to the many career paths and possibilities
Year of graduation:
out there in the world.
2018 On a more deeper, personal level, ESTIEM helped Your current job:
me clarify what my personal values are and what I
Team Lead & Consultant
aspire to do in the future, strengthen some of my personal weaknesses, and ultimately played a big
Maria Serodio Local Group Porto
Your current living place:
part in shaping me to be the person I am today.
Helsinki capital area Tell us your most memorable ESTIEM story. Tell us about your career until now:
There are so many good ones to choose from, such as learning in my first Council Meeting that
I started my professional career at a large Finnish
those water bottles at the Serbian international
manufacturing company called Wärtsilä, working
night table are not actually filled with water, or
for a bit under half a year in digital marketing
going to a bus stop to catch Wi-Fi from a FlixBus to
operations. I then joined my current employer Biit
download the event’s survival guide so you know
as a junior consultant, where I started out working
where your accommodation is.
in various IT implementation and digitalization projects roughly four years ago. I actually
If I had to pick just one, it would have to be my
only graduated two years ago, as finishing my
first ESTIEM event, Europe3D Portugal, hosted
master’s thesis took a bit longer than anticipated.
by Local Groups Porto and Coimbra. The event
Nowadays I split my work time 50/50 between
was an eye-opener, full of great memories, new
being a consultant/project manager and leading a
friendships, and one long walk across Porto to get
team of consultants.
to our port wine tasting activity – we had somehow messed up the balance on our metrocards the
What are your plans for the future?
night before. Thanks to the many active ESTIEMers present at the event, I was also strongly urged to
I do not have any fixed plans for the future. There
join the upcoming Council Meeting in Warsaw.
are so many interesting opportunities out there,
I knew nothing about central ESTIEM at the time
and with the world changing at an ever-increasing
and I did not manage to join that Council Meeting,
speed, any plans for the future would surely
but curiosity ultimately led me to get active in my
change over time. I am keeping an open mind and
local group and join the one after that, in Belgrade.
am excited to see what the future brings along.
The rest, as they say, is history.
Which impact did ESTIEM have on your career? ESTIEM taught me many practical skills, from the small things such as time management or how to
38 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
CAREER What are, in your opinion, the biggest changes
project – bringing some of the most sought-after
that ESTIEM has faced in the past 30 years?
education within the IEM domain accessible to a wide audience affordably and in the highest quality
I would say the advancement of technology,
– and the IEM Curricula project – gathering study
especially the internet, has had an immense impact
and course data from all over Europe into one
on ESTIEM over the years. ESTIEM in the past had
platform to answer the age old question of what
played a leading role in connecting IEM students in
IEM is, and which direction it could and should
Europe before the internet and its data were easily
be moving to. As an alumnus it is truly an honour
accessible to everyone. Initiatives such as the
to see the newest generations of ESTIEMers
ESTIEM Magazine and ESTIEM Student Guide were
continuing to spearhead innovation in Europe
significant projects at the time of their conceptions,
through such activities.
bringing IEM students in Europe together for the first time to network, collaborate and exchange
What is your advice to current ESTIEMers?
ideas. With the advancements in technology and connectivity, the bar has been raised for ESTIEM.
Don’t be afraid to step out of your comfort zone!
The needs and expectations from key stakeholders
ESTIEM is a great place to get the most out of your
such as prospective new ESTIEMers are higher
time as a student. I learned many skills during my
and different from the past. There is also more
ESTIEM years that help me succeed in my work life,
competition from the outside, as ESTIEM is not the
which many of my peers do not necessarily have.
only entity that caters to the interests and needs of
I have also made lifelong friends, gathered loads
European IEM students.
of unmatched experiences, and gained some of the fondest memories of my life so far. My biggest
The possibilities, however, are also even greater
regret is not getting active in ESTIEM earlier in my
studies, so be sure to get involved! Most importantly, no matter what you end up
ESTIEM has continued being a driver for innovation
doing, have fun and enjoy your study time to the
and an incubator for new initiatives. Some great
examples recently include the Lean Six Sigma
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 39
My own Training Committee Coordination meeting in Gdansk. The event combined 2 in
1 - regular coordination meeting and Trainers
practice camp, so we enjoyed training from salsa dancing to bee keeping and time
Your Local Group: Saint-Petersburg
Council Meeting Istanbul - a 5 star event with 1M euro budget and a fantastic GA hall. Also, interrupting the presentation of TIMES leader with “My little pony” song.
Another result of our collaboration with Arekibo is
an interview with our dear alumni member, Alina Sidbrant.
New Years Activity week in Saint-Petersburg, where we had a bathtub full of Russian salad.
Council meeting Vienna - another beautiful General
Group Saint-Petersburg). She was active in the
representing 12 ESTIEM partner organisations
Human Resources in the Local Group board, then
Alina is an Alumna from Local Group Heaven (Local network from 2012 to 2016. Started as the Head of
and my Vice President crying. •
Our Training Committee chats, when first in
became ESTIEM Training Committee leader in
the network we had a problem of Skype being
2014/2015, and the very first ESTIEM Ambassador
unable to host so many participants.
in 2015/2016. Through her ESTIEM years she has
also been part of Local Group Gothenburg and took an active role in reactivation of Local Group Tallinn.
Council Meeting Baltics, which we organised in Riga together with 6 Baltics Local Groups.
Stealing the Council Meeting Chairperson’s gavel for 5 times.
Even with a major in International Law, from St
What did you learn in ESTIEM that helped you
Petersburg State University of Engineering and
during your professional life?
Economics, she was always an ESTIEMer at heart who always felt interest in problem solving and
Three of the most important skills that I developed
management. Right now, she is living in Dublin,
in ESTIEM are: leadership, communication and
Ireland, and working within the digital innovation
solution-orientation. Leading the community of
300 trainers and training enthusiasts, I learned that it is all about the people. This means that
We have asked Alina about her journey in
together with leading by example doing the actual
ESTIEM, motivation to do the White Paper, future
work, a good leader is inspiring and motivating for
collaborations and many other things.
the team. She cares about each member of the team, and tries to create a safe and supportive
If this got you curious, check out the interview on
environment, where all their initiatives are
the link down below!
supported and mistakes are allowed.
Looking back at your journey as an ESTIEMer,
Another important skill that I apply at my job
what is the best memory you have from your
every day is communication. When I coordinated
time in the network?
the relationships with 80+ partner organisations, I noticed that some of these were working out really
That is a difficult question, because I have so many
well, while others showed no progress at all. The
great memories from my time in ESTIEM, so I
difference between those was in open, transparent
decided to cover a good few briefly. Just some of
and timely communication. Open means covering
the things that came to my mind are:
any type of issue without abandoning the sensitive topics. Transparent is honest. Timely means
My first ESTIEM event - and the first ever
frequent communication, that respects deadlines
Training Committee meeting in Warsaw,
and on demand follow up.
where I had no idea what was going on but suddenly was discussing the committee
The third quality that I gained working in ESTIEM
budget among the other things.
is solution-orientation. As ESTIEM is a playground,
40 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
CAREER ESTIEMers are encouraged to always try to find
Arekibo is a quite big agency. How would you
creative solutions to the problems, so at some
describe a regular day at the office?
point I stopped seeing problems as negative, but more as fun challenges that I need to overcome.
I work at Arekibo as a Marketing Innovation Analyst.
For example, when on the first day of the Council
A regular day at Arekibo for me is a combination
Meeting Riga the hostel that was supposed to fit
of individual and team based work. On average
200 Council Meeting participants had burned
I have 3 to 4 meetings a day. During these calls I
down, with no other accommodation facilities
can be interviewing our clients for the blog article,
available in town, we found an empty building and
catching up on the joint marketing initiatives with
bought 200 IKEA beds to host the delegates. We
one of our technology partners, discussing our
divided our team, one was building the beds on
marketing strategy and activities together with my
the spot as the participants were arriving, while the
colleague Jennifer, or solving some strategic issues
other team was distracting them at the local bar.
with the CEO and the team. The rest of the time is
It worked out well, so since then I try to bring this
used to follow-up on these calls, work on the action
attitude to every challenge I face at work.
points to move the things forward, or designing some of the creative assets for our blog or social
What was the motivation to approach ESTIEM to
do the white paper? Brand awareness and lead generation campaigns I now work at Arekibo - an Irish digital platform
are another big part of our marketing work. We try
agency, where we design and build digital
to hold about 4 campaigns per quarter, so planning,
platforms to underpin global businesses. We work
facilitating and evaluating these campaigns take
with Irelandâ&#x20AC;&#x2122;s largest companies, such as airports,
up a lot of my time. Occasionally, I get to do some
banks, consultancy and law firms, hospitals,
client work too. Recently I have been working on
universities and governmental institutions, helping
auditing the digital strategy for a large corporate.
them to create their digital presence. Digital is our passion, and it is constantly changing, so we are
Can we expect to see more projects like this
always trying to keep us and our clients up to date
between ESTIEM & Arekibo? Do you see this type
with the latest digital innovations, research work,
of collaboration as a big part of the future of
such as survey and white papers are all parts of
Education in ESTIEM?
that ambition. Definitely, yes. I believe such collaborations Web
between the student organisations and the
personalisation of the web - all are the trending
corporates are beneficial for both. It is a win-win,
topics on the Global Digital agenda at the moment.
because the students get to work with the industry
These issues have also become the focus on the
and through the process can learn some about the
European Digital arena. Furthermore, in Ireland
professional business world, while companies can
the digital experience managers were encouraged
get fresh and unbiased opinions and ideas from
to pay special attention to cookie management,
students. Our whole team at Arekibo are delighted
as Irish Data Protection Commissioner (DPC) has
with the joint white paper we published in
published the compliance regulation, coming into
September together with ESTIEM. We look forward
force 05.10.2020. In order to help our clients plan
to new exciting projects in the future!
their digital strategy, we decided to do our own research around these topics and we needed a trusted partner to help us with data collection.
Thank you Alina for these wise words! We hope
Because of my ESTIEM background, the idea of
ESTIEMers will find them useful and get inspired as
partnering with the organisation came into my
much as we did in this collaboration.
head naturally, so in August this year we joined forces and sampled 180 millennials to find out their views and opinions on security, privacy, tracking, personalisation and trust on the web.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 41
“WHY DON’T YOU WORK AS AN INDUSTRIAL ENGINEER?”
Dominik Rampp Local Group Dresden
A couple of weeks ago, I got asked exactly this
mechanical engineering, marketing to more
question by a customer after we had more or
recent developments as data science. Topics I
less randomly talked about my educational
could identify with. However, while attending
marketing classes and getting a brief overview of sales management, I got more interested in the
I have never questioned why an Industrial
topic and was wondering why there were almost
Engineer would NOT work in Sales. How did I come
no classes on sales management. Why?
to that assumption though? Why can I definitely recommend starting to work in Sales after you
So, after having graduated from university, I
have graduated from university?
knew I wanted to work in a field where I cannot only use what I have learned but also develop my
Talking about my journey to sales, I have to
knowledge further. Having that and my strong
extend that question to my studies. The reason
interest in sales in mind, I got an offer from my
why I decided to enroll in Industrial Engineering
current employer to live “no day like any other
and Management (IEM) studies was that IEM in
day”: being literally on the road, visiting customers
general offers a very broad range of knowledge
on job sites, finding technical solutions, increasing
uniting two different fields of studies (engineering
their productivity and safety - all those tasks were
and management). It is a field where two different
soon part of my daily life.
models (technical vs. economical) clash and, at the same time, the educational journey can go
Although, for someone having graduated from
into many different directions - from “traditional”
IEM, the construction industry might not come into
IEM topics as supply chain management over
mind in the first place. However, what fascinated me the most was how constructions are hardly similar. Each one has a different building concept, it is harder to standardize processes like in a production plant, work plans change fast, as well as owner’s plans - a place where fast reaction, improvisation,
creativity are needed. How does an average day of my work as an account manager in the construction industry look like? In general, it is about taking care of my customers and their needs. This does not only mean that customers call you and ask for specific products: it is rather about visiting them on construction sites, presenting solutions for their specific needs, and making them realize how their efficiency and productivity can be improved - not only using various tools but also using software. Although you can get in touch with your customers via phone or online communication tools, sales is about people. It is about making your customers
42 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
CAREER feel good when you offer them solutions or help them work on their projects. Even if you meet with a customer â&#x20AC;&#x153;just for a coffeeâ&#x20AC;? and talk about everyday life, once you listen actively and carefully, there are so many business-related topics that tend to come up in a conversation, much more than you would expect. I often wondered how my time and the experiences gained in ESTIEM still influence my everyday life. Probably, the most important value I learned is to be an open and curious person who is interested in meeting all kinds of different people. Also, I still realize every day that although I take care of an area in Southern Germany, the construction industry in Germany is quite international, a lot of customers and especially workers come from many different countries. A field where I realize how much my ESTIEM travels helped me develop intercultural awareness, knowing the traditions of the countries I visited. Sometimes, workers ask me whether I have roots in the countries they come from because in their eyes, I know way too much for a German - well, that is when I start talking about ESTIEM and my time in this wonderful organization again.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 43
...30th Board members interview their successors.
President: Ines Moreira interviews Luis Viudez
Vice President of Education: Duarte Oliveira interviews Maria Serodio
1) If you could only choose one moment from your ESTIEM journey to remember forever, what
1) What is the number one problem universities
would it be?
have that you think ESTIEM can have an influence on?
I would have to divide it in two different moments. The first was my election as a President of the 31st
I have the perception that universities are not
Board. Little did I know how unusual the times
very good at getting a broad view of IEM in
and what the challenges for the board and all of
Europe and benchmarking with other universities.
the network would be. However, undoubtedly
Usually they know their own reality well and at
it is something I will not forget as it was the
maximum the one of their country or partner
culmination of years of work and devotion to the
universities, but are not able to have a concrete
network. The second one was during my year as a
view on specific differences at a European level.
Regional Coordinator, and moreover, the Leaders’
ESTIEM can certainly help here, as a connector of
workshop in Yildiz was another peak moment of
IEM Europe, since we have been in contact with
so many universities in the different countries of our network and beyond for the past 30 years and
2) What should ESTIEM never forget?
started research in IEM related topics.
Above all, the ESTIEM Spirit. It may sound like an
2) Looking back to your ESTIEM journey, what
“obvious” answer but as time goes by, it has been
led you to the position of Vice President of
that everlasting flame of our identity which is
important to always remember. I think since the beginning I have always drifted 3) How do you want your Board to be
towards the educational side. In fact, my first
organized and attended events were Academic Days, and I have always seen value in keeping
I have it clear since the beginning of my mandate:
on learning. After taking part as Department
definitely as the Board that never quitted and that
Coordinator of the Academic Department, it
invested every resource they had in improving and
became clear to me that this was an area I wanted
making ESTIEM a better place.
to develop further in the network. I feel like IEM topics, even though in university they can be quite challenging, in ESTIEM they have a chance to be looked upon in a completely
44 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
INSIDE ESTIEM different perspective that can get through to the
3. Start with pouring the same amount of any
students. Besides, two things I really like in this
blue Absinthe and some good North-West
position is that it gives me a chance to be creative
beer. Doing that would get us the exact
and to meet many professors and professionals
ESTIEM green colour;
from which we can learn from and with whom we
4. “Accidentally” drop few bottles of Minttu and
few glasses of Porto wine while no one is watching;
3) If you had to pick up a different Board item for
5. Add few drops of soplica to get sweet taste
the position of Vice President of Education, what
and mix it
would it be?
Voila. You can start drinking with other ESTIEMers!
That is a tough one. I hope if it comes to the point
3) What has been the biggest change in your life
of changing it, I will have more time to think about
since you started your board year?
it! For now, I would say it could be a book where each Vice President has the chance to write a small
Actually, when I think about it, there are already a
message from their mandate to their successors.
lot of changes. I think I could say the biggest one is
Alternatively, it could also be one of those fake
that I have gradually started to respect time much
books that have storage inside, so that we can
more. Even though one might say that I am still a
always keep a small bottle of our favorite drink
bit late for some meetings, I have in mind time
on a greater scale, in general. Planning every day, every week, even month has been a bit challenging for me to be honest. Willing to get the maximum out of every day while having multiple meetings and tasks to do and still trying to catch some time for family, friends and hobbies, I could say that 24 hours per day sometimes is not enough. Still though, I am definitely truly enjoying every single day!
Vice President of Public Relations: Robin Dietrich interviews Trajko Krstic 1) What is one thing that you want to make people know about ESTIEM? There is a variety of definitions of what ESTIEM is. Not for people to know, but actually to understand at least one of them would be enough for me. I think that could be even enough for everyone - to
Vice President of Activities: Olli-Eemeli Lappi
see and to feel all the joy in the atmosphere that
interviews Marc Johannsmann
ESTIEMers bring. Smiles come right after. 1) If you could make an ESTIEM event without 2) If you had to come up with the ultimate ESTIEM
any limitations, what would it look like?
cocktail, what would the ingredients be? Really interesting question. Okay, firstly, it would It is pretty simple, the steps would be the following:
be longer than a week, maybe 14 days. Having
1. Find a huge bowl (let’s say 10l);
more time to enjoy the ESTIEM spirit is always
2. Throw all fruity ingredients you can get at that
wonderful. Having guests as IEM professionals,
trainers and going to conferences every morning
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 45
INSIDE ESTIEM would be great, to learn as much as possible in these two weeks. The event location would also change frequently - the aim would be at least 7 cities, going from North to South or East to West. And for sure, leisure activities cannot be missed boat parties, skydiving, city tours, carting, camping in nature, kayaking and surfing. 2) Many consider Vice President of Activities
Vice President of Finance: Arthur Michalczyk
as the entertainer of the board, which karaoke
interviews Merve Aksoy
song could you entertain your board and ESTIEM during your mandate with?
1) Not being able to travel to ESTIEM events is for sure difficult, so what is the thing that you are
Hard to choose one now. I really like to sing German
awaiting the most?
songs as “Fliegerlied”, but on the other hand, I am also happy to take any challenge in another
I remember my last trip very well. That was the
language as for example “Meidän Laivassa”. That
first time we heard that there will be a quarantine
is always more than fun. When I would need to
for us whenever we are back. I know that we did
choose one, it would be: Country Roads!
not take it too seriously then. After 6 months of not being able to travel, I dream of meeting my co-
3) What are you looking forward to the most for
boardies and singing the ESTIEM song with a great
your board year?
passion. Also, I am looking forward to meeting the greatest friends I have in Council Meeting Porto!
There will be many special moments coming up this year, but I would definitely highlight the first
2) ESTIEM has been in a very critical financial
Board meeting again in a Local Group, where we,
situation in the last years, which has resulted in
as a Board, will meet for the first time after all
many financial cuts. Taking the lastly approved
these online events together. Waiting a lot for the
minimum development budget as a starting
first hugs and cheers we will have together and
point, what financial support would you like to
just enjoying the time. Secondly, after announcing
see the first in your next budget if possible?
again an Online Council Meeting, Council Meeting Porto will be one of the highlights this year. There
During the many years I was around as an active
we will rock Europe again and show the best
ESTIEMer, I believe that we have learned a lot from
ESTIEM spirit all together! Stay safe and hope to
each other and my generation gave it a very good
see you there!
start to our year. The biggest important thing for
See you somewhere...
46 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
INSIDE ESTIEM me will be supporting the growth and development
2) The board year is an incredibly tough
of the network.
experience, hardships will accompany you quite often and your mood may be affected by them.
3) What is the most important trait for you
What would you tell to your future self in case of
in your relationship between you as a board
a board fight, when reasoning may be scarce and
responsible and your leaders?
ESTIEM is known for being a network where you
I personally think that there cannot be a fight
can have many great friendships. Same applies to
within a group that has the same purpose. There
me, not only with my leaders but also with my co-
might be discussions, misunderstandings and
boardies and with every other ESTIEMer.
disagreements. In case of a situation like that, I would tell myself; “firstly, take time for yourself to think wide”, then, “not take the situation personally, and try to see their perspective”. Sometimes there is no common solution to a problem, but the important part is finding the best solution for the network. 3) The board year is also filled with beautiful moments which you will have to learn to
Vice President of Administration: Giuseppe
appreciate in the face of hard times. Have you
Perrone interviews Elif Nur Akyildirim
already understood what gives you a sense of fulfillment? If so, what is that? And if not, what
1) Neither the end of my mandate year was like
do you think it is?
any other, nor would be the start of yours. What is the aspect of being in such a peculiar situation
Actually, I am not sure. I have memories that
that worries you the most?
whenever I felt exhausted or lost, I did smile and had fun because of the environment that I had
Not being able to travel for the whole year. Travels
with my co-boardies and leaders. That made me
make ESTIEMers more alive, better feel the ESTIEM
stay motivated and positive. However, I believe
spirit, and tend to work harder while playing hard.
once we start travelling again, there will be a time
It would be normal not to travel for months in this
when I can share a specific moment to answer this
term, but not being able to travel for a whole year
would be the thing that worries me the most.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 47
CURRICULA DATABASE - CONNECTING IEM THROUGH ANALYTICS ESTIEM’s Vision and Context Connecting IEM Students Within an IEM Europe
1. Be able to discover the true composition of IEM, by analysing as many internal and external curricula;
Duarte João Oliveira Local Group Porto
Since 2018, and with the new vision, ESTIEM is
2. Deliver powerful insights to Universities
committed to connect its students and members
and Industry, by the usage of Reports and
around the science of Industrial Engineering and
by embracing stakeholders
3. Provide IEM Students a Digital Platform to
around it that can help us to develop exactly that,
Generate Discussions and Impact on Local
IEM. If looked closely though, what has ESTIEM
been contributing to this vision? What has ESTIEM
4. Improve Decision-Making for the ESTIEM
been delivering to gather everyone around the
Board, by allowing the creation of tailored
same purpose? With these questions in mind and
experiences for specific LGs based on their
with the mindset of giving more power to students,
as well as solutions to companies and universities, ESTIEM came up with the Curricula Database, a tool that aims to make our IEM Curricula as transparent as possible.
publishing in Conferences and Journals; 6. Be closer to the European Commission, by helping on Education Classification;
Early Beginnings and Minimal Viable Product
Example - Local Groups Porto and Eindhoven
The idea of having such a database of curriculums
Now, what are the real products coming out
already existed in 2018, when the 29th Board of
of this database? As minimal viable products,
ESTIEM collected all of the curriculums ESTIEM’s
ESTIEM decided to begin with graphics: General
Local Groups were recruiting from. However, it
Classification and Specific Classification. These
was only in January 2020, that the 30th Board gave
two show the same: European Credit Transfer
another dimension to the database: delivering
System (ECTS) Distribution of the Curricula, but
in-depth analysis of our curricula by addressing
with different levels. Let’s focus on the following
the subjects with a framework to classify them.
examples from Porto and Eindhoven:
Thus, after an intensive meeting with professors Rui Lima and Diana Mesquita, both from Local Group Minho, ESTIEM was able to have two ways of classifying our curricula, resulting in graphics and rankings that enable us to finally compare our education in Europe in a systematic way. Goals of the Database If looked closely, the Curricula Database and other tools regarding this research area in ESTIEM, are not simple: they are living ecosystems that serve multiple purposes and multiple stakeholders. Thus, after some thoughts, the team came up with
General Classification Subjects Distribution of
the following goals that define the power of such
Bachelors Degree Local Group Porto
48 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
INSIDE ESTIEM Future of the Curricula Database As for the future of the Database, there are some key aspects the team is focusing and deploying energies towards, such as: 1. ESTIEM will be able to apply Artificial Intelligence for curricula predictions in some years; 2. ESTIEM will become the number one platform of statistics and information of IEM in Europe; 3. ESTIEM will be a major player in the creation of General Classification Subjects Distribution of Bachelors Degree Local Group Eindhoven
new curricula in many Universities in Europe; 4. ESTIEM will drive profit from these analyses made in reports;
From here, ESTIEM can already take away some important conclusions that lead to even deeper
Thus, even if not intentional, ESTIEM will eventually
assumptions and topics for clarification: Porto
become the Facebook of IEM in the future: the
is the powerhouse of engineering in Portugal,
major platform with big recommendation and
with 55% of the Bachelors Degree focused in
search possibilities on the past, current and future
engineering, while Eindhoven invests much more in
states of IEM, in various forms.
core aspects of IEM, like operations management, with 31.48%. When seen in perspective, Porto is the strongest job market for manufacturing and production in Portugal, whereas companies in the region of Eindhoven focus much more on specialized services on logistics, for example.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 49
WE’VE ASKED THE LEADERS OF ESTIEM: the Data Science Our collaboration with the first training Initiative, which led to event on the Portal. Committee - Anouar Elaidi, Analysis
It is the progress itself that makes me proud. My team and I accomplished many little things in a short time. With every step we take to support Central, we’re moving forward. At the end of the day, I can say that I’m really pro ud of how far we’ve come and ver y excited how far we’ll go until nex t year! - Sena Horoz, Human Resources Com mittee
After being el ected, we dire ctly jumped into our first ev ent, BEST Summ er IPF event (comparable to ESTIEM College ). It was amazing to notic e all the similarit ie s we have with other NGO s, and how muc h we can give to and receive fr om each other. We were also totally impresse d by their intere st towards our organization. It was such a mot iv at ion booster for us that it took us only a few w eeks to kick off our first colla boration with an other one of our partners, EE STEC, in the fie ld of Human Resources. - Selim Çırpan &
s Corporate Relation In September, the the first online CR Committee organized ers! It was a nice way School for all its memb e ce everyone had th to start the year sin m get to know the tea opportunity to both ar with for the whole ye they will be working l knowledge! and gain a lot of usefu e ate Relations Committe - Alisée Pierrot, Corpor
PDC is a project-b ased committee which aims to support the de velopment of IE M education in Europe by co nducting marke t research. My proudest moment happ en ed during the last SEFI conference whe n everyone congratulated us for our professi on al and mature approa ch. This couldn ’t be possible without my incr edible team, than k you to all my education Je dis! - Viktoria Heyen, Professional Deve lopment Committee
For sure it was when Paul found a solution for our spam problem: the reputation of our mail server was so bad that the emails from @ estiem.org addresses were mostly delivered to the Spam folder. A better spam filter was installed, our reputation raised and people started to get the emails properly. - Liz Nenzberg & Paul Wenzlokat, Information Technology Committee
the oldies had together with we at th at ch st The fir e them still was amazing to se It . ee itt m m co e in th en though their e committee and ev debating about th work for they still want to ed ish fin ies ilit responsib , they were e end of the chat th s rd wa To y. tit the en , while I was about the old times g in gh lau d an ng talki d proudly. watching silently an Committee owledge Facilitation - Efe Umut Ateş, Kn
tial new ith a poten w ct ta n co shed ork on the We establi rting to w a st e il h w p, excited to Local Grou tegy! We’re ra st g in ch a in more new appro , bringing g in w ro g twork people see our ne with new g in ct e n n nd co diversity a pe. mittee across Euro mbers Com e M s, e u rq - Inês Ma
During these tough times it is hard to come up with content, especially when there are no physical events. Still, we managed to come up with new types of posts to keep the channels active. We made the ESTIEM social media channels more attractive and interactive for our followers. - Remco Vis, Public Relations Committee
50 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
What has been the proudest moment of your entity since LIX Council Meeting? ittee in the summer. Being declared a comm off and we are bringing All the hard work paid y mental responsibilit social and environ ly th a bang. We definite back into ESTIEM wi at th all the projects th deserve our status wi ! are currently ongoing l cial and Environmenta - Mikko Sairanen, So e Responsibility Committe
The Internal Aw areness Task G roup came from the ESTIEM Presentation Gam e. To be able to do that , we had to go th rough a lot of discussions an d long chats. Th e proudest moment was th e feeling of bein g completely exhausted after discussing for a whole day during our Onlin e CoM. Look fo rw ard to the outcomes of ou r work! - Kris Figas, Intern al Awareness Task Group
We are about to initiate 2 Training Events, Training Advanced Trainers Online with EESTEC and our new concept, Mentoring New Trainers. The development process of both these events were great, and I feel very proud to support future development of Trainers Community and hence ESTIEMers. Like we always say, “Learn, Share and Grow Together!” - Can Demirkaya, Trainers Community
needs a Every department seemed spirit and it always me. But like a big challenge to tnessed during our chats I wi and contributions many our from suggestions enjoying members. They are onment the cozy family envir d also, and I love it! An Responsible Board my 25% of successfully joined quite our chats in time! I am proud! l - Ece Tekiner, Persona ent Development Departm
The proudest moment for my entity was to see how far we got with Izmir-DEU compared to the state before the previous Council Meeting, becaus e they were the first case for LGSS. We’re ver y proud to see positive feedback from them and hear how their journey with LGS S went. We’re so pleased to wor k with IzmirDEU, Skopje and Lausanne. Tha nks everyone who makes ESTIEM great! - Zeynep Esra Isler, Local Group Sup port System Even though m y mandate star ted recently, I can te ll you one mom ent that I remembe r: IEM Connectio n had their second online discussion . The leader and I facilitated som e parts of the disc ussion. The onlin e discussion was blooming, and people commen ted very positiv ely on our facilitatio n skills. We felt very delighted with th e outcomes of the discussion. That was one of th e moments in my mandate that I am very proud of. - Burak Diler, Acad emic Departmen t
We were discussing how to overcome the lack of physical events, since as you know, Academic Days aims to share the best knowledge of ESTIEM universities with the whole network. We realized that we could make the most of the situation and use online events to share the knowledge of multiple universities and give ESTIEMers new opportunities. - Joana Vaz, Academic Days
Scan QR code and check all of the leader’s reports for LXI Council Meeting Online, and get to know them a bit better! ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 51
INSIDE ESTIEM We, as the central family, are wor king hard to develop the knowledge gain of supply chain management within IEM stu dents through partnership with competitive activities. I felt so proud when I started receivi ng personal feedback from the team memb ers with a big smile on their faces. - Selin İnceöz, Global Student Cha
on material! e instructor preparati th of ing rd co re e th Definitely urs to record met everyday for 4 ho we e er wh ek we a s It wa videos will be used ssions further - these videos detailing the se ent. It was insights on the cont er ep de t ge to rs by instructo the course, coming together for of nt me mo e tru a wonderful e Huggy Spirit! where everyone felt th Lean Six Sigma guel Veiga de Macedo, - Martijn Buijvoets & Mi During one mee ting with the depa rtment, we learnt that we were the cr owdiest service right ne xt to Lean Six Sigma. I was asked if this caused any trou ble and realized it didn’t at all. We have so many offerings, online, offline, new, an d old to be announced but everyone fu nctions like parts of a ge arwheel system . N othing could go wrong with our family! - İdil Lopez, Lang uage Programme
t on the portal. line discussions even The time we put an on proached Connection service ap IEM e tim st fir e th s It wa ing something ent. I felt we were do ev an th wi rs Me TIE ES education. uniquely valuable for nnection - Batuhan Aydın, IEM Co By close contact with companies, the aim of Be X for X Days is to show th e role of different pr ofessionals and open new care er paths for ESTIEMe rs and IEM students. It came wi th great honour and excitement when a new central ESTIEM partner appr oached us in order to organise a BX D event! - Nikolina Gklezaki, Be
X for X Days
ls the Panda and ESTIEM I’m proud to see my team still fee make people feel the same spirit, and has the will to try and opportunities. I’m also very with new ideas, strategies and living in our entity’s former happy to see that passion is still ling the excitement for leaders and that they’re still fee Europe3D.
the last When we were on er: How day of BrainTrain oductivity to Unleash The Pr eryone in Monster, seeing ev dresses, gala dinner with fancy er, told having fun togeth happens me that whatever We can we have each other. together achieve every goal
with lots of fun. Trainer - Yaren Karabulut, Brain
mbers o reme h w , t n ached articipa ories re TIMES p m ld e o n m a , d o In July said he with go ia. He d etition e p m m l o c ES socia the iding TIM v rough o h r t p s y u b out to enefits d again g the b involve in e r b a e o t H time. wants ade me nts this erson m e p d u d t e s c n rent rie to his y. Diffe an expe it t n m e o r y f S py for m of TIME and hap d u TIMES. o r p iencing r ES feel so e p x e rgen, TIM s are Ö n a io t in a r M gene
- Helin Ergezer, Europe3D
The proudest moment that we had as a team, I would say it was when we decided to make the following quote our motto: “Be like a duck, pa ddling and working very hard inside the water, but wha t everyone sees is a smiling and calm face.” - Bogdan Pătrașcu
52 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
who makes I’m proud of everyone hundreds of Online LGX real for rk, it really ESTIEMers. It’s a big wo ativity and takes lots of time, cre everything passion to prepare e it as it is. before participants se retired team So all my current and erful heroes members are wond TIEM Spirit delivering famous ES tops. even via screens of lap oup - Olha Volkova, Local Gr Exchange
I am proud of the Su mmer Academy (SAC) my team and I have been building for the past months : supportive for organizing Loca l Groups and Acad emic Leaders, developing ESTIEMe rs during hectic tim es by preparing the second edition of Online SAC, assuring hig h quality of future events, fun to organize and particip ate in! - Irina Gromakovskaya , Summer Academy
ren’t able to rely Even though we we pies at the Council on distribution of co ged to print the 58th Meeting, we still mana be sent out around issue so that it can gnized the strength of Europe! Also, we reco ging times and made ESTIEM in these chan topic “Innovation in a the 59th issue’s focus vancing”. crisis: adapting and ad Magazine - Tanja Gagić, ESTIEM
I would say, the proudest momen t was when our their goals and pu 2 regional team t in an amazing w s accomplished ork. Apart from together, put in re gi on al ev en a lot of effort, an ts; Hotties worke d lit up the spirit. d booklet, mentors At the end, we ha hip programme ve a pr om ot ion and friendships from all over the region. - Alperen Güller, Mediterranean Re gion
- Fabian Czilwa, Alpine
We Nordics thusiastic don’t get that en we have about anything, but monthly managed to start ic Local chats with the Nord ey attend Responsibles that th ing. Just VOLUNTARILY. Amaz amazing. ic Region - Saara Mäenpää, Nord
That my LRs started to discuss topics and use the regional opportunities to increase their value. Region
My proude st moment for my enti that we m ty since last anaged to Council Me o rganise th eting was th event. Duri e first edit e fact ng the eve io n o f B n t a lk w an Board e managed and work o Training to bond ev n importan en more w t topics tha it h the first tim in t th h e region elped the b e the Roma oardies im nian local g prove more roups were . For more prom inent than e v e r. - Dimitar Ke ndimenov, Balkan Reg ion
Since the beginning of my mandate I have tried to get everyone engaged and promote an open-to-questions environment. So when I accumulated two messages of leaders asking for individual chats and questions, shamefully unanswered at that time, and shortly after when I got reminded of one of my own deadlines I thought: “Damn. These guys (+ teardrop)”. - Adrian Bermejo, Career Development Department
ment velop e d ’s e year p th evelo f this d o r n o the furthe creati uring s e o n t u e q i y n aims IEM b nging The u in EST challe which t n d e y n g a m of strate ours logue nviron h a e i l d 5 . a l r 6 ultu ultura ok us t we interc ross-c . It to d, bu c s e t e f i n o c a n ss we w tende proce m. result ation g e e h r t he tea g t t e e f s g o f l t o ent n se st partm lveme ssion e o e D v s t n i n e e onlin lopme ith th l Deve d it w a e r g u t a l n ma ntercu eine, I H i a K -
First, I had ch ats wit Presid h all Lo ents, w cal Res h ic ponsib h Second helped les and , Baltic to buil s colla d conn I orga boratin ections nized g with ! a WG e we com a c Recruit h othe e up w m r . e nt 202 ith a lo region 0, whe t of id ... As a re e a s f ollow-u for LG was bo s of th p of th rn! Ba e e WG, a ltics cr new pr with he e a t e o d lp of o ject a Prom ur frien otiona ds from l video differe nt LGs - Darya ! Bakaev a, Baltic Region
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 53
INSIDE ESTIEM cal groups, s to boost the lo ea id w ne ve ha d It’s not easy to r to succeed an eir best in orde th ng yi tr ’re ey ne however th at where everyo was in our first ch t en om m st de d everyone the prou eir problems an th g in ar sh in showed interest the best way r and it felt like he ot ch ea od easily understo . to begin the year South-West Region - Filipa Ferreira,
In a little more than a month I hav e already collected a lot of these moments. The most recent one is my contact with the president of Local Group Delft. Jonathan con tacted me (before I reached out) to see if I am willing to help them with the same things François (previous NW RC) did. We schedule d a chat and before my eyes he presente d me the amazing value of this LG. - Kiana Adamik, North-West Region
It is incredible how immensely helpful ever yone is. It has happened that a LR just mentions a problem in their LG and without even asking for help or even expecting it, the full chat starts to try to come up with solutions and creative ideas to help. Everyone puts in full effort just to help in any way. I´ve got to say this makes me very proud - Ramy Khorshed, North-East Region
Organizin g the first “Entrepre the Alumn neurial Su i where e mmit” alo n ng with tr e p re n chance to e u rs fr om ESTIE pitch their M got the startup id in a week eas. All th and the re is was org sult was b anized feedback etter than was amaz e x p e c in ted, the g and it pa more edit ved the wa ions, whil y to o rg e anizing also show growing e casing the ntreprene strong an urial cultu d re in ESTIE M. - Lampros Alexos, bu sinessboost er
Now, let’s hear what has been the proudest moment for you, during the last year?
Feel free to send us your proudest moment on email@example.com, or share it on your Instagram account and tag @estiem_official with #ESTIEM #Magazine
54 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
Get Active! Page
Get Active! Chats since 2018
What is CENTRAL ESTIEM?
Why join CENTRAL ESTIEM?
Central ESTIEM can be seen as the working place in
There are a many reasons why you should join Central
ESTIEM. It aims to provide a framework where people can
ESTIEM. First of all, you will be working in an international
work together and develop their ideas with like-minded
team. In this team you can create your own impact by
ESTIEMers. The Central ESTIEM structure consist of the
developing ideas or starting initiatives. Furthermore, it is
board and several entities that support the board and the
a great opportunity to develop yourself by learning new
network and others that focus on the value creation by
things and improve a variety of skills. Last but not least, it
coordinating the organization of services. More information
is amazing to be part of an European Community. In this
on Central ESTIEM can be found below.
community you will make new friends, collaborate with people from different cultures and have a lot of fun!
Join the Active Mail List
Check Get Active! Page
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 55
EL CAMINO DE SANTIAGO – A JOURNEY TO YOURSELF My name is Diogo Silva, I am from Portugal and in
lots of conversations and laughter, maintaining a
September 2019 I had one of the best experiences
constant pace. One of the first remarkable sights
of my life.
was the Valença fortress with its 400 years of history.
Diogo Silva Local Group Minho
In a conversation with my sister, she told me about the Caminos de Santiago. A walk of more than 100
During our walk, the beautiful countryside was
filling us with joy and each of us was starting to focus on their inner journey.
The Caminos de Santiago constitute a network of routes spread across the Old continent, adding up
After many kilometres, the exhaustion was
to 1500km, connecting many European countries
starting to prevail and transforming into pain but
with the cathedral of Santiago de Compostela in
we knew we had to push ourselves to the limit and
the capital of northwest Spain’s Galicia region. The
final destination is an over 800-year-old Christian temple, where Santiago Maior (James the Great),
Finally, the town of Redondela was just in front of
one of Jesus’ disciples, was buried. We chose a part
us and it gave us a small burst of spirit and energy
of the Camino Portugués.
to reach the albergue – a shelter for pilgrims as ourselves where we could eat, bathe and sleep
It was 9th of September 2019 and our journey
for a low price. We were eager to get in bed and
began in the North-most part of Portugal – in the
get a good rest. As a team we achieved the first
town of Valença. In order to avoid the torridity of
objective of 30 km in more than 7 hours. There
the Iberian summer, we got up at 6 am and moved
was plenty ahead.
on. We were 7 people and all of us had various motivations, but we were determined to do it and
The fight against the Iberian summer and ourselves
knew that it would leave something important
continued in the following days as we were getting
within each one of us.
up at the crack of dawn which was my favourite part of the day. We were going further along the
In the beginning, we were all full of energy, having
56 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
paths through the woods. The connection with
nature was amazing, especially the feeling of
This inner fight was noticeable in my other friends
isolation in the early hours of the day with the cool
too. All of the pilgrims were finding the answers
breeze and mystic silence.
The third day ended at noon with a good long-
As the final drops of our energy were leaving us,
awaited meal in the albergue in Caldas de Reis.
when the pain was no longer bearable, we saw the cathedral. We got there and I felt it was worth all
The next day we decided to devote time admiring
the effort, I finally realized the reason for having
the beauty of the town and the hospitality of the
taken this journey. What mattered was not the
locals who offered us fruit and water. After the
destination, it was not the cathedral itself standing
sightseeing of Caldas de Reis, we continued our
before us, but all the paths we have passed,
journey with an accelerated but constant pace
everything we went through to be there. Every
as we wanted to numb the accumulated fatigue
small step led us there.
from the previous days. We had gradually become accustomed to the exhaustion in such a way that
I realized at that moment looking at the cathedral
it had become almost like another item hanging
that I had to take this for life. All that I had passed
from our backpacks.
was the perfect metaphor I had to understand.
As we were approaching the end of our route for
In the end, what really matters is not the
the day, we were surprised by the fact the town
destination, but the trip. It is not the moments
we would stay in had thermal springs. After having
themselves, but what we feel while we live those
lunch in a hurry, we headed to the local thermal
baths and had some great enjoyment of taking off the accumulated tiredness. We lost track of time.
Pain, sadness, discouragement can always be
The image of Santiago was dreamy appearing in
overcome if we cross the line, always demanding
my mind, the much-desired destination was so
more from ourselves, it is possible to take another
The last day was a real emotional rollercoaster â&#x20AC;&#x201C;
We embraced as a group that we always had been
many thoughts were going through my mind, and
and ended one of the best experiences of our
with a great effort I was managing to close many
doors I had left open in my life.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 57
ECOLOGY TODAY - INNOVATIONS OF THE WORLD WE LIVE IN “Climate change is the environmental challenge of this generation and it is imperative that we act before it’s too late!” World Statistics: •
Sonja Borota Local Group Novi Sad •
During the Coronavirus pandemic, global
Lucy Hughes - MarinaTex material:
deforestation accelerated for 77% compared
British designer Lucy Hughes won the international
to the average results from 2017 -2019,
James Dyson Award for MarinaTex material. What
according to the Global Land Analysis and
is Marina Tex? MarinaTex is bioplastic made from
Discovery (GLAD) laboratory at University of
red algae and fish skin waste designed to serve as a
plastic alternative for many different applications,
Each year, New York City landfills around 100
from bags to single-use packaging. It is translucent
000 tons of clothing, while just a small number
and stronger than low-density polyethylene (LDPE,
of old clothes is being used to produce new
commonly used in production of everyday items),
but at the same time it is compostable and can
An average of 26,4 million people all around
easily degrade into a soil under 6 weeks. It is
the world have been forced to move out from
created not to do any harm to the environment
their homes because of floods, earthquakes,
droughts or windstorms since 2008. This is
equivalent to one person being displaced
Lightyear One car:
Lightyear One is a prototype solar car founded
In August this year, California Death Valley
by a group of former students from University of
experienced maybe one of the highest
Eindhoven who won the World Solar Challenge
temperatures ever recorded on our planet. It
race with their solar cars. The cars are electric
reached 54,4 degrees Celsius.
vehicles made of lightweight aluminum and carbon
Wasting food causes an economical damage
fiber, covered in solar panels that can charge the
of 2,3 trillion Euros in one year;
car’s battery with up to 70 km of range per day.
Around 30 percent of the water used
Lightyear claims their solar cells are 3 times more
worldwide is used for the production of animal
energy-efficient than traditional models on the
products. This is extremely high, because only
market. According to their plans, vehicles could be
3 percent of global water is considered to be
delivered to their owners starting 2021.
a drinking water, but around 2.6 percent is inaccessible to humans.
58 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
ECO Mr. Trash Wheel:
and at the same time improve citizens life during
Mr. Trash Wheel is a sustainably powered trash
interceptor invented in Baltimore, Maryland. This floating device sucks up plastic from polluted
The term “Carbon Footprint”
harbours, and since 2014 it has collected between
Have you ever wondered where it came from?
1.200 and 3.300 tons of trash. The most Mr. Trash
Believe it or not, it was coined by the world’s
Wheel has ever collected in one day is around
6th largest polluter and represented as the
17 kilograms of trash. What is interesting also is
most deceptive PR strategy at the time making
that on a sunny day it can produce 2,500 watts of
companies benefit from polluting.
electricity. Europe hits the record - new installed power of PETase - Enzyme that breaks down plastics in
In 2019, European countries have installed a
Around 1 m of plastic bottles are sold each minute
record amount of offshore wind capacity. The
around the globe, with just 14% being recycled.
offshore wind installations in European waters
It is definitely a fact to be concerned about.The
got improved compared to the results from 2018,
good news though is, that maybe we have found
with the amount of over 3.6 gigawatts (GW). The
a solution to the global plastic pollution crisis.
United Kingdom leads with almost half of the
Scientists have created a new bacterial enzyme -
capacity (1,8 GW), followed by Germany (1,1 GW)
PETase that is able to break down plastic polymer
and Denmark. It is expected for the capacity to
PET to simple chemical elements in hours. What is
grow 6 times more by 2030.
even better is that leftover material is good to be recycled into high-quality new plastics. Waterproof Stone Paper: From rock to paper to rock again. Trust me, this is evolution! If someone tells you to use the stone paper instead of a traditional one, you would probably feel as one of the Flintstones family, but this material has some attractive characteristics, as it does not use trees, water, chlorine, petroleum, so take some time to consider it. Companies using stone paper claim it is a better alternative, durable, oil resistant, waterproof with the ink writing just as well as the normal paper. And definitely, it brings more environmental benefits. If you decide to give it a try, do not forget it still has a small amount of HDPE (type 2 plastic) mixed together with the calcium carbonate, that makes it recyclable, as long as everyone in the recycling process is
Protecting nature might create around 400
knowledgeable of that.
million jobs One of the post COVID-19 solutions would be
Did You Know?
investing in nature positive solutions by many industries worldwide. Not only would it boost
Madrid is building a ‘clean air factory’!
the country’s economy, but it would reduce the
Madrid City Council is planning to build the 74 km
risk, improve the unemployment, enhance their
long forest belt in order to improve the poor air
reputation, add value to the company’s portfolio
quality of the city and reduce as much as possible
and bring up to the general sustainability of
the CO2 emissions, so the temperatures get lower
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 59
services should be produced in ways that do not use resources that cannot be replaced and that
do not damage the environment. (Definition by
The circular economy is a model of production
and consumption, which involves sharing, leasing, Tips/Hacks
reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended. (Definition by European Parliament)
money, zero waste;
Greenwashing: Behaviour or activities that make people believe that a company is doing more to protect the environment than it really is. (Definition by Cambridge Dictionary) Carbon-footprint: Someone’s carbon footprint is a measurement of
2. Say no to paper receipts (unless you really
the amount of carbon dioxide that their activities
need it): it’s not recyclable, avoids paper
produce. (Definition by Cambridge Dictionary)
waste, saves water; 3. Go thrift shopping: will save you money, saves
water, fights fast fashion, it is sustainable and
Gasses that cause the greenhouse effect, especially
surprises you every time;
carbon dioxide; one of the several gases, which prevents heat from the earth escaping into space, causing the greenhouse effect. (Definition by Cambridge Dictionary)
4. Put ‘no junk mail’ on your mailbox: you will avoid a lot of paper waste; 5. Buy food without any packaging: you are going zero waste and looks nice in your kitchen; 6. Invest in a tea strainer, instead of buying tea
bags: compostable, tastes better and you are
The quality of causing little or no damage to
avoiding ingesting microplastics;
the environment and therefore being able to continue for a long time; the idea that goods and
60 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
7. Switch from non reusable to rechargeable batteries.
WHAT HAPPENS TO THE FOOD WE THROW AWAY? Since the prehistoric age, people have been
have to pass for plastic items to decompose. Have
collecting food from the wild, hunting, and making
you ever thought of food that is being wasted?
their own meals and beverages. From the stone
Wasted food is an organic substance that gets
age menu, with roasting over fire and fishing, the
decomposed under the action of microorganisms.
human race developed, as well as its diet and
For that process to be accomplished, oxygen is
Once upon a time, someone came up with an
Now, take a guess, is there enough oxygen on
idea to start cultivating the land and raising
Sonja Borota Local Group Novi Sad
animals that made drastic changes in history. From a very simple diet, we ‘evolved’ to having
Landfills are not just the layers of trash. Besides
a diverse nutrition and reliable food industry,
organic substances, they consist of a huge amount
agrochemicals, fast food, genetically modified
of plastics and metal that are not biodegradable.
organisms (GMO), and synthetic ingredients.
Those layers of trash are being compacted, which leads to a non-existing oxygen inflow needed for
Somehow, we ended up exploiting all our goods,
and gambling our health and our future for the sake of fish sticks and chocolate muffins.
What do we have as a result? Partially decomposed waste and methane (highly flammable gas that
Wasting food and climate change
causes fire on landfills, contributing to global warming and climate change).
Food industry definitely represents one of the main causes of climate change, as it affects raising
Then, why do we throw food away?
the level of greenhouse gasses and deforestation a lot, and brings other negative consequences to
There are several reasons why food is being thrown
the human race and the environment.
away. In many poor, less privileged countries, almost 40% of food that is being produced gets
“In the EU, around 88 million tonnes of food
discarded because of the bad infrastructure and
waste are generated annually with associated
storage systems. In industrialised countries, the
costs estimated at 143 billion euros.” (FUSIONS)
reason hides behind bad habits of the population.
All the processes within this industry, including
“In the EU, an estimated 20% of the total food
production, processing, packing, and delivering
produced is lost or wasted, while 33 million
(transportation) of food, adds up to the CO2
people cannot afford a quality meal every
emission and global warming.
second day.” (European Commission)
Except that, a lot of that food ends up in landfills
53% of the total food that is actively thrown away
releasing methane, that causes more harm than
comes from the households. As food became more
accessible and affordable, it led us to excessive and compulsive shopping. Also, a lot of fruits and
How does the food we throw away affect climate
vegetables never get to customers because it
doesn’t satisfy aesthetic conditions.
We always talk about plastics and how several years
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 61
ECO Perfect food issues
you, but globally, throwing food away has a high cost. Every time you waste food, think of the cost
So, who are the bad guys? Where do the
it requires, including land, water, manpower, CO2
wrongdoers sit? In our own home!
emission, fertilizer, pesticides.
Why does the food in our household end up in the
Take in consideration that:
1. 1.3 billion tons of food are being wasted globally
Usually, we just forget to eat it, do not store our groceries properly or we do not have enough time
2. 2.3 trillion of Euros is the financial damage caused by wasting food
to consume them. In some other cases, packaging can be a problem too, since in many stores you
The question is, can we stop climate change by
cannot buy the amount you need, but a certain
not throwing our food away?
amount in a package. Too much on the plate, too much in the bin. To sum up, we buy more than
Maybe we cannot stop it, but we can highly affect
it in reducing the greenhouse gasses emission. It is estimated that ceasing wasting food would reduce
Also, when shopping, in 90% of cases, we
greenhouse gasses emission by 8% globally.
are choosing ‘perfect’ food and that way, unconsciously, contributing to wasting food. Why
What can you do to reduce wasting food?
is that a problem? So, every time you choose a perfect and ‘pretty’ apple, the one less perfect
1. Plan your meals.
stays uneaten and after some time, if no one buys
2. When you go shopping, do not go when you
it, it’s being wasted. Is the unwanted apple bad for
are hungry, and buy only necessary groceries;
you? It is not! It is equally good, with the same
3. Store your food properly;
nutrition values as the perfect-looking one.
4. Cook for two days to avoid waste; 5. What will not be eaten immediately, freeze it;
Because of our choices, supermarkets are facing
financial losses since huge amounts of “undesired” food are being wasted, even if they were fresh and edible. To reduce their losses, they have created
Also, remember, so-called ‘best before’ date on
standards for the food - what it has to look like
packaging means it should be best consumed
to be in their stores. Farmer’s goods now have
by the date that is marked, but it does not mean
to please many rules about the colour, size and
‘throw it after the date’! and deemed automatically
spoiled, it can still be edible and adequate.
Result: 20% of produced fruits and vegetables never get to consumers because they are “ugly”. Think of this the next time you go shopping. Is it really important to have a nice looking apple when making cake? Again, it’s not. What you should be thinking about when throwing away food? You have bought food, but it stood there for a long time, it is spoiled, and now you have to throw it away. You are not taking it too seriously, because it feels cheap and you do not pay attention to it. Maybe it does not represent a big money loss for
62 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
ECO Additionally, the next time you think of throwing away your food, please remember that our food is responsible for 26% of greenhouse gasses emissions and below you can find the CO2 footprint of some of the groceries you are using on daily basis:
Carbon Footprint (kg CO2/kg of product)
Lastly, buy less, and with this way affect producers to start producing more sustainably and ethically.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 63
Sonja Borota Local Group Novi Sad
SUSTAINABILITY BOOTCAMP “...professional event created to raise awareness about sustainability by using the IEM’s unique strength...” Sustainability Bootcamp is a professional event
creating the changes I want to see. And I definitely
created to raise awareness about sustainability
believe that elephants are the best creatures on
by using the IEM’s unique strength of a holistic
earth and we can learn from their care, wisdom,
view that is linking technology and management,
intuition and pureness of spirit.
bridging insights of science with the business reality
Sonja: My name is Sonja, I am a third-year student of Engineering Management and an active ESTIEMer.
We aimed to have an exchange between academic,
Three words that describe me the best are
visionary, persistent and free-spirited.
where our participants are invited to share their
Carmen Garcia Wang Local Group Madrid
own experiences and cases, spread the knowledge
Visionary in a way that I have never been afraid
and inspire others in creating a template for the
of taking risks and potentiating changes in order
to achieve new heights, and I never give up on something before I achieve it, that probably
1. Who are you? Describe yourself using 3 words
explains the persistence. Nevertheless, I was
and explain them briefly.
always striving to be in an environment that gives me freedom to express my ideas, inspires me, and
Thekla: I am Thekla, fellow and board member of the IEM Caring Foundation. If I have to describe myself Simona Peovska Local Group Skopje
with three words, it’s nature-lover, adventurer and caring. Nature-lover because nature gives me so much energy, inner peace and calmness. I love being in nature and doing different activities there like cycling, hiking, canoeing, camping etc. which leads me to my second word: adventurer. I love travelling, to discover new places, cultures, languages and people and find solutions out of
Thekla Werner Local Group Berlin
unexpected situations. And last but not least caring. I care a lot for myself, others and our beautiful planet. I fancy making the world with my doing and behaviour a little bit better, to help people in need so that they live the life they want to live. Carmen: I am Carmen, from Madrid and a big promoter of
sustainability and the IEM Caring Movement. Three words that describe me would be Smile, Doing and Elephants. I guess they describe more the person I strive to be. I love to make others smile, and this is usually achieved by smiling myself. I am trying to transition to Doing rather than Saying, thus,
64 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
allows me to inspire others as well.
I am Giorgia, but all my friends call me GiĂ˛/Joe! If
Before I joined the Sustainability Bootcamp team,
I have to describe myself using three words, I will
I was surrounded by some colleagues who cared
go for wanderluster, dreamer and curious. Why? I
a lot about environmental issues. After each
love travelling, discovering places, meeting up and
chat with them, I would get motivated to start
entering in contact witvh new people. Wandering
reading and gaining some knowledge related to
around has always been my dream since I was
a little child. While curiosity is the driver that moves me in doing that concretely and letting me
As a common phrase says â&#x20AC;&#x2122;sharing is caringâ&#x20AC;&#x2122;, I
realize what is just on my mind., Iit is not always
decided that the time has come for me to share
possible. But, I do believe that there is high time
the knowledge I gained with other people and
for everything is meant to be ours. I have decided
raise awareness about problems that are striking
to be part of the Sustainability Bootcamp to
each of us, no matter where we live, what we
increase my knowledge and raise my awareness
do or how old we are. The opportunity to join in
of sustainability. Besides, working in a group has
organising a Sustainability Bootcamp came at the
always triggered me.
right moment and I was more than happy to have a chance in contributing this way, and achieving
Simona: I am Simona from Skopje and I am a Fellow of the IEM Caring Foundation. I see myself as a creative, ambitious and a highly driven person. I work in digital marketing, which gives me the ability to showcase my creativity through my work. I thrive on challenge and constantly set goals for myself, so I have something to strive toward. I am always looking for an opportunity to do better and reach my full potential. 2. Why have you decided to be a part of this project as an organiser? What is the idea that motivated you to join the team? Giorgia: I have decided to be part of the Sustainability Bootcamp to increase my knowledge and raise my awareness of sustainability. Besides, working in a group has always triggered me.
ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing 65
ECO my goals in creating a more caring society together with people who are driven by similar motives. Thekla: I feel very connected to the topic of sustainability. As the last sustainability camp got cancelled and we did not have someone within the fellows of the IEM Caring Foundation who could take the responsibility, I took it and saw it as a good project where ESTIEM, ESTIEM Alumni and the fellows of the IEM Caring Foundation can collaborate. Carmen: I want to learn more about sustainability and
the different areas it entails. I also want to see
I want to find inspiring experts in the field and
different experiences people have had when
share experiences with participants that will allow
working towards it. What better way to fulfill this
us to integrate actions that lead to a triple bottom
wish than to make it happen?
line for our lives and our surroundings.
Sustainability has become a major topic for me in
By using my creativity and enthusiasm I have
recent years. I enjoy doing research, contributing
for this event, I would like to empower people
in any way that I can and, of course, I am always
to join us in creating a community for impact,
eager to learn new things. I am part of the
and participate in the mutual exchange of
organisation team because I want to hear other
knowledge, while enjoying and sharing a culture
peopleâ&#x20AC;&#x2122;s stories and educate myself further on
of sustainability at the same time.
how I can make a difference. Simona: 3. What values or contributions do you want to
I want to share my own experiences and offer my
bring to the next Sustainability Bootcamp?
cooperation to anyone willing to work together towards achieving our common sustainability goals, whether it be locally or globally. Giorgia: Willingness to work hard, passion and smiles. These are the ingredients I want to bring to the next Sustainability Bootcamp Thekla: Caring about the environment and the awareness of our limited resources, openness for new ideas/ projects, spreading knowledge and offering a platform for profound discussions. Sustainability
get knowledge and discuss one of the most controversial topics of our time! Exchange of points of view is at the core of our values. You will not just attend an event but participate actively. Donâ&#x20AC;&#x2122;t miss it!
66 ESTIEM Magazine | 59th issue - Innovation in a Crisis: Adapting and Advancing
DEPARTMENT OF TECHNOLOGY MANAGEMENT AND ECONOMICS
CHALMERS UNIVERSITY OF TECHNOLOGY
Do you want to study in a creative and innovative environment where academy, public organisations, industry, and entreprenuers come together? In Gothenburg, situated in one of the most innovative areas in the world, Chalmers University of Technology has created a learning environment where students are allowed and encouraged to try their ideas in reality. In addition to providing a cutting edge academic education, we provide our students with the possibility to work closely with both academic researchers, public organisations, innovators and industry. Moreover, the wide range of possibilities will encourage students to test their ideas by both working with established companies and by establishing a new startup as entrepreneurs.
WANT TO STUDY IN A CREATIVE AND INNOVATIVE ENVIRONMENT WHERE ACADEMY, PUBLIC ORGANISATIONS, INDUSTRY AND ENTREPRENEURS COME TOGETHER?
Our four Master’s Programmes within Technology Management and Economics offers a combination of solid theoretic frameworks, applied projects and strong connection to business and industry - a combination that ensures a rapid learning curve and exciting job opportunities after graduation.
FOR MORE INFORMATION AND HOW TO APPLY
WE OFFER MASTER’S PROGRAMME IN:
Entrepreneurship and Business Design Management and Economics of Innovation Quality and Operations Management In Gothenburg, situated in one of the most innovative areas in the world, we Supply Chain Management
have created a learning environment where students are allowed and encouragedinto try their ideas reality. In addition to providing a cutting edge chalmers.se/masters acaApplication opens Mid-October every in year. demic education, we provide our students with the possibility to work closely with both academic researchers, public organisations, innovators and industry and to try their wings in both established companies and as startup entrepreneurs. Our four master’s programs within Technology Management and Economics offers a combination of solid theoretic frameworks, applied projects and strong connection to business and industry – a combination that ensures a rapid learning curve and exciting job opportunities after graduation. WE OFFER MASTER’S PROGRAMMES IN • Entrepreneurship and Business Design • Management and Economics of Innovation • Quality and Operations Management • Supply Chain Management The education at Chalmers was ranked first in Europe in the International Barometer “It has been Student an exciting journey, 2012 where 160 000 students from all over the world especially the fact that studying voiced their opinions. at Chalmers brought me and my friends (who now became my business partners) across the globe to experience the real FOR INFORMATION AND HOW TO APPLY world of being an international WWW.CHALMERS.SE/EN/EDUCATION entrepreneur.” - Rich Zapata, Entrepreneurship and Business Design student at Chalmers. Read Rich’s blog: bit.ly/rich-blog