SP23 Trend Report - Benelux

FEEL GOOD

BEAUTY IS AN THERE’S NO

ATTITUDE, SECRET.

EDITOR’S NOTE

In the words of our founder, Estée, “Beauty is an attitude, there’s no secret.” Our attitudes towards ourselves and one another drive our connections, our experiences and the way we show up in the world. It’s never just about how you look, it’s always about how you feel.

In Spring 2023, we invite you to Feel Good through the sensorial adventures of our products of the season. Experience the bliss of red lips and the joy of soft nudes. Feel the confidence of a flawless complexion and the excitement of newly innovated skincare formulas.

Together, we embark on inspiring journeys to luxe destinations with the simple spritz of our breathtaking fragrances. Savor each feeling of celebration as you encounter our iconic creations. Rediscover the reason you fell in love with Estée Lauder essentials and share them with those around you. Remember: when you look good, you Feel Good.

THE ESTÉE EDITORS

FEEL-GOOD ESSENTIALS

Relax, unwind and prepare for the day ahead with the beauty staples that our Estée Editors rely on for a daily pick-me-up.

MEET THE POWER PAIRS

The right serum plus your perfect moisturizer equals nourished skin. Discover the ultimate power pairs for each skin concern.

MATCH YOUR MOOD

Never underestimate the impact of fragrance. Discover the mood-enhancing scents of our Luxury Fragrance collection.

MADE IN YOUR SHADE

Our #1 Double Wear foundation is trusted by many, but we’re also your color experts. We’ve got the perfect blush and lip liner for every complexion so your look is always #MadeInYourShade.

WANDERLUST

You don’t have to stamp your passport to go on an adventure. Let the endless summer possibilities take you away from your day-today responsibilities with our Bronze Goddess collection.

THE ‘90S LOOK

Beauty from the 1990’s is back and it’s bigger than ever. From boldly lined lips to bold blush, take a trip back to the ‘90s with Jocelyn Biga.

SUPERFOODS FOR YOUR SKIN

Nature’s finest fruits and vegetables make skincare’s finest ingredients. Identify the superfoods found in our various collections and unveil their benefits for your skin.

THE GOOD-FOR-YOU SKIN SOLUTION

Our NEW! NUTRITIOUS is formulated with naturally derived ingredients that are good for your skin and the environment. Grumpy skin will love this oil-free solution for skin that flourishes.

WHAT TO WEAR WITH EVERYTHING

From the beauty beginner to the expert alike, these are the staple products that should be found in every makeup bag. See what the Estée Editors recommend for everyday essentials.

THE 7-IN-1 SKIN SAVIOR

Why buy seven serums when you can have one? Explore the benefits of our #1 bestselling serum, Advanced Night Repair.

FEEL - GOOD the

Elevate your self-care with must-have products to relax, unwind and prep for the day ahead.

For many of us, beauty routines are more than skin deep; and how we feel matters even more than how we look. Discover our favorite feel-good essentials that never fail to bring out our inner confidence and spark joy all day long.

NEW! NUTRITIOUS 2-in-1 Foam Cleanser

Start your day fresh or end your night feeling rejuvenated with this dual-action cleanser that helps purify skin for a look that’s clean and radiant.

NEW! Beautiful Magnolia L’Eau

Whenever you need a sweet escape, awaken your senses with our newest Floral Musk fragrance. This radiant and glowing scent features crisp lavender for radiance, velvety musk and amber for comforting warmth.

Advanced Night Repair Synchronized Multi-Recovery Complex

Enjoy a lit-from-within glow with our 7-in-1 serum. It features exclusive, patented technology to optimize skin’s natural rhythm of beautiful renewal. The results? 7 benefits you’ll love—including reduced fine lines, increased firmness and hydration, more even-toned, stronger skin and more.

ESSENTIALS

Double Wear Sheer Long-Wear Makeup

Your skin, but better. Enhance your natural beauty with this weightless, fresh-feeling matte foundation with all-day long wear. It’s the perfect go-to for a “no makeup” makeup look, and the added SPF makes it a staple in any beauty routine.

NEW! Re-Nutriv Ultimate Diamond Sculpted Transformation Creme

Indulge in our most luxurious moisturizer. Featuring our exclusive Black Diamond Truffle Extract for your daily dose of decadence, this velvety formula helps skin look radiant and more even toned while restoring skin clarity and inner light.

POWER PAIRS meet the

THE PRO TOOLS

Perfectionist Pro Serum

Rapid Firm & Lift Treatment

Acetyl Hexapeptide-8

Perfectionist Pro Multi-Zone

Wrinkle Concentrate

Reduced fine lines & wrinkles for firmer, stronger skin

Dermatologist-inspired, science-tested. When you’re looking for significant results without the hassle, reach for this duo. The Rapid Firm + Lift Treatment leaves skin feeling firmer while the Multi-Zone Wrinkle Concentrate targets the length and depth of fine lines.

Finding the right serum can make all the difference in your skin, especially when paired with the perfect skincare partner (like a moisturizer or targeted concentrate). No matter the benefit you’re searching for, we can tailor a high-performing two-step regimen that meets your unique needs.

+ =

Advanced Night Repair Serum

Revitalizing Supreme + Youth Power Creme

A smoother, plumper, more even complexion

No beauty sleep? No problem. Skincare novices and beauty experts alike agree that this power pair is a staple in any routine. Use our #1 bestselling serum for 7 skin-renewing actions; including hydration, line reduction and strengthening, followed by our rich, multi-action hero creme for firming, lifting and radiance.

THE LIGHTWEIGHTS

NEW! Nutritious Airy Lotion

NEW! Nutritious Melting Soft Creme/Mask

Hydrated, soothed & less irritated skin

If your skin is ever grumpy, dull and irritable— your soothing solution has arrived. The Nutritious Airy Lotion delivers essential vitamins and nourishment to your skin to help balance and calm. When paired with the Nutritious Melting Soft Creme/Mask, skin is hydrated, strengthened and less irritated.

THE DIAMOND DUO

Re-Nutriv Ultimate Diamond Transformative Brilliance Serum

NEW! Re-Nutriv Ultimate Diamond Sculpted Transformation Creme

Increased elasticity & less visible pores for a more even tone

This luxurious duo, featuring our exclusive youth-sustaining Black Diamond Truffle Extract, is a minor investment for major beauty results. The Transformative Brilliance Serum improves radiance, evens tone and reduces the appearance of pores in just four weeks. Follow it with the Ultimate Diamond Sculpted Transformation Creme to significantly firm and strengthen skin.

MATCH MOOD YOUR

Set the vibe with a spritz of luxurious fragrance.

Our sense of smell is closely tied to our memories— giving fragrance a unique ability to transform our mood and evoke new yet familiar emotions. Our Luxury Fragrance collection, harnessing scent science and formulated by world-renowned perfumers, helps you find your moment as you enjoy a beautifully crafted fragrance.

when you want to feel....

HAPPY

This bold yet timeless fragrance transports your senses to a moonlit forest. Enjoy the Leather Floral notes of Cistus Oil and Leather Accord as they evoke feelings of happiness and confidence.

FEMININE CONFIDENT

Enter a garden where petals lead you into the dusk with this Floral Marine fragrance. The ultra-light notes of Cherry Blossom blend with crisp Black Currant buds for an uplifting and cheerful scent that is unmistakably feminine.

In need of a pick-me-up?

The sensual Woody Floral fragrance of Desert Eden is sure to do the trick. It features Turkish Rose and Sandalwood to create a warm, luminous aura that delivers a confident, energized feeling.

EDGY SENSUAL

The power is all yours with one Amber Spicy spritz of Infinite Sky. The notes of Sichuan Pepper, Madagascar Vanilla and smoldering Leatherwood dance together to deliver a confident, sensual feeling that empowers you to live life on the edge.

Radiate sophistication with the elevated notes of this Woody Vetiver fragrance. The spicy freshness of Pink Pepper and our exclusive Musk Accord evoke feelings of sensuousness and relaxation.

WANDERLUST

Take a Sensorial Journey, Wherever You Are

/ˈwändərˌləst/: A strong desire to travel.

No vacation plans? No problem.

When you’re dreaming of pink sand beaches, our Bronze Goddess collection is your great escape—no plane ticket necessary. It features sensorial scents, lush body care and gorgeous color palettes to transport you to your dream getaway. Pamper yourself and allow soft shimmers and radiant pigments to create golden hour at any time of day.

NEW Bronze Goddess Lumière the Summer Look Palette for Eyes & Cheeks

Enjoy vibrant color in just one stroke! Our new limited-edition palette is inspired by the breathtaking sunrise pastel hues in the Maldives, featuring 9 highly pigmented matte, metallic and shimmering shades.

NEW Bronze Goddess Self-Tan Gelée for Face and Body

Experience a midsummer glow all year long with our new tinted gel for the face and body. The hydrating formula is infused with hyaluronic acid and buildable sun-kissed color that deepens over time and lasts for up to 48 hours.

SHOW YOUR GLOW

Can’t get enough bronze? Discover the rest of the Bronze Goddess Collection to complement any look.

For a bronzed contour:

Bronze Goddess Powder Bronzer

NEW Bronze Goddess L’Eau de Lumière

The fan-favorite Bronze Goddess fragrance just got a lighter twist with this new limited-edition Floral Amber scent. Enjoy the elegant notes of Italian Mandarin and Coconut Milk while evoking the feeling of a beach at dawn.

For a healthy-looking glow:

Bronze Goddess Healthy Glow Bronzer

For a luxurious sheen:

Bronze Goddess Highlighter Powder Gelée

SKIN the good -for- you

FOR SKIN THAT FLOURISHES

If your skin is ever grumpy, dull or easily irritable, this collection is for you. Introducing the NEW NUTRITIOUS: made with oily and combination skin in mind. The ingeniously calibrated, nutrient-rich formulas feature naturally derived ingredients that are here to help soothe, restore radiance and refine texture. Plus, it’s wrapped in sustainable packaging that you can feel good about. This is skincare that will help skin flourish and flaunt its natural brilliance.

It’s as simple as that.

“Peak Performance, Potent & Pure”

CREATED BY NATURE, PROVEN BY SCIENCE:

Sweet Kelp

• Controls Oil + Keeps Pores Clear

Red Algae Ferment

• Soothes + Reduces Redness

Coconut Water Ferment

• Hydrates + Nourishes

FREE-OF CLAIMS

• Animal derived ingredients

• Fragrance

• Synthetic colors

• Drying alcohol

• Mineral Oil

• Silicones

• Sulfates

THE ROUTINE

2-IN-1 FOAM CLEANSER

Lather into a cloudlike foam AM & PM to gently cleanse for fresh, balanced skin. Leave on for 2 minutes for the purifying results of a mask.

RADIANT ESSENCE LOTION

Use this cushioning lotion to awaken, balance and calm. It preps for the next step in your regimen for healthier-looking skin.

AIRY LOTION

Energize the look of skin with airy lightweight moisture to re-balance, refresh, and renew.

MELTING SOFT CRÈME/MASK

Calm and strengthen the skin with this pillowy crème for soothing hydration. Use weekly as a leave-on mask.

R ed Algae Ferment

-inSKIN SAVER

SUPERCHARGE YOUR SKIN WITH OUR DO-IT-ALL SERUM

.

Why buy 7 serums when you can have one? On your most exhausted nights, Advanced Night Repair streamlines your routine with the power of 7 serums in 1. Make your self-care easier than ever and wake up looking like you’ve had your best beauty sleep yet.

Advanced Night Repair Serum

is an exclusive formula that helps to restore skin’s ideal renewal rhythm and boosts 7 key skin-renewing actions. So even if you don’t get enough sleep, your skin’s natural rhythm of beautiful renewal process is still optimized.

7 KEY BENEFITS

Line Reduction

Firmness

Even Tone

Strengthening

Hydration

Radiance

Anti-oxidant protection

SUPER FOODS FOR YOUR SKIN

These power-packed ingredients deliver nourishing benefits & significant results.

Superfoods are rich in nutrients, antioxidants and other good-for-you properties, but don’t just leave these powerhouses in the pantry. Discover how nature’s most incredible offerings can have benefits for your skin too.

COCONUT WATER FERMENT

Featured in: NEW NUTRITIOUS Collection

Coconut water has a reputation for refreshing hydration, and we’re harnessing this power in our NEW NUTRITIOUS collection. Precisely crafted through a 5-step fermentation process, our Coconut Water Ferment helps boost skin’s own natural hyaluronic acid for continuous, long-lasting hydration.

CHIA SEED EXTRACT

Featured in: Futurist Hydra Rescue Moisturizing Makeup

Chia seeds are an excellent source of Omega-3 fatty acids, which are crucial for optimal skin nourishment. Our cold-pressed Chia Seed extract featured in Futurist Hydra Rescue Moisturizing Makeup nourishes skin, helping to minimize the look of lines and boost skin’s radiance.

BLACK DIAMOND TRUFFLE EXTRACT

Featured in: Re-Nutriv Ultimate Diamond Collection

We’ve brought the delicacy of truffles from your plate to your vanity. Our extra-class grade truffles are grown by a master grower in the South of France and harvested once a year—yielding our potent Black Diamond Truffle Extract found in our Re-Nutriv Ultimate Diamond collection to help amplify skin’s natural energy.

MORINGA EXTRACT

Featured in: Revitalizing Supreme+ Collection

Known as the “miracle tree” because of its rich nutritional content—including calcium, Vitamin C and Omega-3— the Moringa tree is bursting with key nutrients. Our patent -pending extraction process for the Moringa Extract in our Revitalizing Supreme+ collection supports a powerful protein, helping skin empower multiple anti-aging pathways.

WEAR

WHAT TO with EVERYTHING

Never leave home without them! Iconic staples for every occasion.

Futurist Aqua Brilliance™ Watery Glow Primer

NEW Double Wear Stay-In-Place 24H Lip Liner in Blush

Meet your NEW go-to, everyday lip liner

Double Wear Stay-In-Place 24H Lip Liner in Blush. This gorgeous yet neutral liner lasts all day long and will effortlessly enhance your lipstick look. Wear it to match your favorite nude lipstick or use it as an outline to complement a pop of color.

Sumptuous Rebel Length + Lift Mascara

Get thick, lifted and defined lashes with our most essential mascara. With 24-hour staying power, sweat and humidity resistance,

Your one-stop shop for makeup primer and skincare. This refreshing gel-cream primer immediately triples skin’s moisture for a visibly healthy look. It also protects skin from future damage and helps your foundation glide on with a radiant, glowing finish—making it a must-have for every makeup look.

Bronze Goddess Powder Bronzer

Bronze beauty isn’t just for summertime. You can use this multitasking tool to warm your complexion, but it’s also versatile enough to apply to your cheeks and eyes for the ultimate gilded finish. It comes in four flattering shades to complement your unique skintone.

Double Wear Stay-in-Place Flawless Wear Concealer

Keep one at home, and one in your tote because this medium coverage concealer will be your new favorite beauty enhancer. The easy-to-use applicator covers imperfections effortlessly for a gorgeous skin-finish that will last all day.

in your MADE SHADE

Your perfect match doesn’t stop at foundation.

Allow us to reintroduce ourselves as your color experts. With 55+ global color-true shades that don’t deepen or dull on your skin, there’s no wonder that Double Wear Stay-in-Place Makeup is our #1 bestselling foundation—but our color prowess doesn’t stop there.

We prioritize complexions and undertones, making Estée Lauder your destination for rich color that enhances any look. After you’ve found the perfect match for your skintone, explore the best blush and lip liner pairings for your complexion, curated by our Global Pro Artists around the world.

OPT FOR A BLUSH THAT MATCHES YOUR NATURAL FLUSH FOR A LIT-FROM-WTHIN GLOW. IN DARKER SKINTONES, A BERRY-TONED BLUSH GIVES A VIBRANT LOOK.

- Jocelyn Biga, Director of Global Pro Artistry

STEP 1: THE MATCH

Finding your shade is easier than ever with our color-true technology. Discover your shade with virtual try-on or see a Beauty Advisor in-store for a 1-on-1 consultation.

STEP 2: THE BLUSH

Make no mistake, there’s a blush for everyone. The right blush will add a dash of energy to brighten your complexion and add dimension for a more contoured look.

STEP 3: THE LINER

90’ s

get the look

The classics never go out of style.

Have you heard? The 90’s are back! Inspired by the beauty of our Estée Lauder spokesmodels of the past, our Director of Pro Artistry, Jocelyn Biga, created a 90’s makeup look featuring sultry eyes, matte skin, pumped up blush and boldly lined lips.

PRODUCTS FEATURED:

Flawless Matte Complexion:

• Double Wear Stay-in-Place Foundation in 3W1 Tawny

• Bronze Goddess Bronzer in Medium

• Pure Color Envy Blush in Sensuous

Sultry Eyes:

• Pure Color Envy Luxe Eyeshadow Quad in Sculpting Suedes

• Sumptuous Extreme Mascara

Boldly Lined Lips:

• Double Wear Stay-in-Place 24H Lip Liner in Spice

• Pure Color Envy Color Replenish Balm

MEDITERRANEAN HONEYSUCKLE

SIGNATURE AND LIMITED EDITION CLEMENTINA

REFRESHING FLORAL CITRUS SCENTS INSPIRED BY THE MEDITERRANEAN.

DISCOVER CLEMENTINA EAU DE PARFUM BURSTING WITH THE SCENT OF CLEMENTINES.

#AERINBEAUTY