FALL2022 AN EXTRAORDINARY LEGACY
“Demand the finest quality in product and performance. Tell your story with enthusiasm. Always look for things that should be changed. We learn too much, every day, to be satisfied with yesterday’s achievements. “
NOTE:EDITOR’S
How do we honor such a legendary legacy?
Meet the next generation and the legacy of our icons today.
THE ESTEE EDITORS
If you haven’t heard how Mrs. Estée Lauder started her empire, allow us to break it down for you: It’s 1946. The beauty industry is run by men. Estée started her business in her uncle’s kitchen with four cremes and a dream. She decides she’s going to build a beauty empire. She started by applying her cremes to women in salons as they sat under the hair dryer. She fought her way into department stores dominated by male-owned beauty brands. She taught women about beauty in elevators, at parties, and everywhere in between. She de-mystified makeup, de-stigmatized fragrance, and invented new skincare categories. From her unconventional marketing tactics to her special touch with customers, to the first-of-its-kind products she created, Estée made a name for herself by pushing the beauty industry envelope. We continue to innovate. To research. To simplify beauty for our customers. To honor our extraordinary Estée community by doing good for the world. We tap the industry experts of today—scientists, researchers, beauty experts and makeup artists—to bring you the very best in products, tips and trends, just like Estée would have. We’re always searching for ways to improve, evolve and innovate—because as Estée said, “Good was not good enough—I could always make it better.”
A FOR“SKIN-VESTMENT”THEFUTURE:
In 1982, “skincare” was synonymous with cremes and cleansers—until Estée broke the rules with the first repair serum in the industry. Discover what made her original Night Repair so revolutionary, and how we’re honoring the 40-year legacy of our star serum today.
More than just treating your current skin, she created a nighttime serum that had the potential to repair the look of skin following the day’s damage for better skin days ahead.
1982 1991 2009
The RREPAIREVOLUTION
A NEW FORM: Estée was one of the first to recognize the powerful potential of this lightweight, silky texture: it could penetrate faster and deeper into the skin than your average creme, while delivering powerful, potent benefits.
NIGHTTIME = RIGHT TIME: She was the first to realize something special happened at night—it’s when skin’s natural repair process peaks, making it the best time to nourish and renew.
HYALURONIC WHAT?
2013
40 YEARS LATER:
It may be ubiquitous in skincare today, but Estée was among the first to tap into the power of nature’s moisture magnet, Hyaluronic Acid, to keep skin hydrated.
The Advanced Night Repair of today is still all those things—and so much more. But what makes this serum often imitated but never duplicated after all this time? Turn the page to learn what makes this serum a superhero today.
2022
Today, “hyaluronic acid serums” are everywhere, but not all serums are created equal. For 40 years, Advanced Night Repair has stood the test of time by evolving alongside the latest scientific innovations. True to our roots, Estée Lauder researchers are constantly studying the link between sleep and skin to bring you a serum with science that stands out from the rest. The SERUMSTANDOUT OUR SCIENTISTS SAY: Skin Can Sense Light At Night Did you know? Skin knows when you’re scrolling at night. This blue light exposure can delay skin’s natural nightly repair process, causing visible signs of aging. THE SCROLLING SOLUTION Every night, Advanced Night Repair helps optimize skin’s natural nightly repair process with exclusive, patented technologies—so you wake up to glowing, radiant skin despite your late night scrolling. It’s beauty sleep in a bottle.
EDITORS AGREE Year after year, Advanced Night Repair continues to win the most coveted industry awards—including Allure’s Best of Beauty, Marie Claire’s Prix d’Excellence and many others. THE BOTTOM LINE: What You’ll See We know what you care about—the visible benefits for your skin. Radiance every morning Less visible lines & wrinkles More bounce More even tone Smaller visible pores THE PROOF IS IN THE PATENTS A patent is only granted for a new-to-theworld invention. It takes years—and true scientific support—to apply for a patent, and even then, not all patents are granted! Advanced Night Repair has groundbreaking technology and is patented until 2033. There’s no other serum like it in the world.
“The first and most important thing you can do for yourself is to establish a skin-beauty routine.”
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SkinHYDRATElosesthe most moisture at night, so reach for a multi-tasking moisturizer like Revitalizing Supreme+ Youth Power Creme—it firms, visibly lifts, and reduces the appearance of lines and wrinkles, while drenching skin in 72 hours of nourishing hydration. Harness the power of night with Advanced Night Repair—it optimizes skin’s natural nightly repair process addresses the look all key signs of aging. Lips need love too! Nourish, soothe and soften them every night with Pure Color Envy Nighttime Rescue Lip Oil-Serum. ultimate beauty secret? Harness power of a nighttime skincare ritual. when your skin is working its to repair from the day. Night Ritual with our latest CARE Just like our Advanced Night Repair Serum, our NEW! Advanced Night Repair Eye Supercharged Gel-Creme helps support skin’s natural nightly renewal, fights free radical damage and treats eyes to a well-rested glow. Strengthen skin’s moisture barrier for more stable, balanced skin with Micro Essence Treatment Lotion with Bio-Ferment. Cools on contact for an instant skin refresher. your inner glow.
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The NIGHTOFPOWERTHE 14 Don’t forget your lips! WashCLEANSEawaythe day’s impurities—including makeup, pollution, dirt and oils with Advanced Night Micro Cleansing Balm Infused with the soothing scents of Lavender and Chamomile, it’s a nighttime treat for your senses.
STRENGTHEN
They may be invisible to the naked eye, but free radicals could be the force behind those pesky dark circles. Get the download on these undetectable irritants and discover the latest innovation from Advanced Night Repair to help fight them fast. The FIGHTERRADICALFREE HelpNEUTRALIZENeutralizeRemainingFree-Radicals COMPREHENSIVEEYEREPAIR Blue-LightAggresorsExternalIncluding Free-RadicalsAttacksSkin SkinIrritationDamaging Visible DarkIncludingAgingEyeCircles NEW! RESIST Help Resist ProductionSkin’sofFree-Radicals NEW!FR-DefenseEXCLUSIVE Anti-oxidantsPOWERFUL NEW! Chronolux Power Signal Technology HELPSSTOP HELPSSTOP HELPSSTOP WITH NEW ANR EYE GEL: WITHOUT NEW ANR EYE GEL: TM TM Baggage Claim! Following in Estée’s footsteps, our scientists made this formula even better—it now addresses the look of dark circles in just two weeks!
NEW Advanced Night Repair Eye Supercharged Gel-Creme
What are Free Radicals? Unstable molecules that can damage skin, causing irritation that ultimately leads to early signs of aging— especially in the delicate eye area.
The ANSWER
The Innovation: Estée Lauder Research discovered a new technology to help skin resist producing free radicals in reponse to environmental aggresors, to help break the chain of free radical damage.
External: Aggressors like pollution and smoke attack skin with free radicals.
The Causes: There are two sources of free radicals—internal and external.
The Impact: Visible signs of eye aging like amplified dark circles, lines, dryness and dullness.
Internal: As we age, free radicals are produced within skin in response to environmental irritants such as blue light (which can more than double skin’s production of harmful free radicals).
Our latest eye innovation has DOUBLE free radical fighting action—it RESISTS the production of new free radicals, NEUTRALIZES existing free radicals, and provides comprehensive EYE REPAIR.
HIGH-QUALITY, EXTREME WEAR Formulated with our exclusive InviciWearTM technology, this iconic foundation delivers 24 hour wear, color true, non-creasing, no poring, no streaking, no caking, no settling, oil-controlling, waterproof wear—no touch-ups necessary.
MADE IN YOUR SHADE 24 hours of color true wear—shades won’t deepen, turn orange, or look grey on deeper skintones. With our Color True MicroPigments, extensive shade range and exclusive iMatchTM Virtual Shade Expert, you’re destined to find a bottle of your perfect match every time.
OFTHEFACETESTTIME Double Wear has been a tried-and-true longwear hero for 25 years, but what makes a foundation so iconic it withstands the test of time? We’re sharing the secret sauce behind this cult-favorite formula and the benefits customers love. SHADES55+
SKIN-FRIENDLY Meet your most comfortable extreme wear. Double Wear won’t cause breakouts, clog pores and is free of gluten, synthetic fragrance, mineral oil, drying oils and more.
THE ULTIMATE MATTE FINISH
What makes this formula such a standout is the velvety, cashmere matte finish and medium-to-full coverage that still feels natural to you. Infused with our MicroMineral Invisible Veil Technology to control oil and shine and blur imperfections, it’s the ultimate shine-fighting foundation.
Inspired by the outer beauty and inner strength of a diamond, this serum delivers the ultimate luxury experience with an indulgent silky texture and comprehensive benefits—brightening skin for a stunning surface and helping fortify skin for a firmer feel and a youthful more structured look— your diamond brilliant skin awaits. A TOUCH BRILLIANCEOF Estée always knew that everyone deserves a little bit of luxury in life. The most timeless investment of all? Diamonds. Bring them into your everyday skincare routine with Re-Nutriv Ultimate Diamond Transformative Brilliance Serum.
It may be the finishing touch to any look, but Estée knew it was far from the least Fragranceimportant. can be an instant mood-booster —so why not invest in a signature scent that’s exquisitely crafted and lasts all day? Our Luxury Fragrance Collection features 8 unique, long-lasting scents crafted with high-quality, ultra-luxurious notes and ingredients—so you can feel as good as you look every day. LUXURYOFSCENTS
Escape to a dream world where the shadows of dawn fall over a lush, mysterious oasis with new Oasis Dawn. This rich Woody Floral Chypre scent with notes of Moroccan Fig Accord, Orange Flower Absolute & Vetiver makes you feel sensuousrelaxed,and happy. THE STANDOUT OF THE SEASON
THE CLASSIC: Signature Neutrals @paula_marcos_
THE CLASSIC: Full Red Lip Apply Pure Color Envy Sculpting Lipstick in Carnal, applying first to the bottom lip, then the top. For extra precision, apply another layer using a lip brush to perfect the corners and edges.
TRY A MASTERTREND,ACLASSIC
“Nothing gives you a lift more than playing with new colors on your face.” Spice up your beauty routine with one of the season’s easy-to-wear makeup trends or keep it classic with our favorite tips and products of the season. Smudge Double Wear 24H Waterproof Eye Pencil in Onyx along lower and upper lashlines, extending the smudge up toward the crease. Apply Pure Color Envy Luxe Eyeshadow Quad in Desert Dunes over smudged liner for a neutral brown smoky, or Grey Haze for a classic gunmetal look.
@esteepro_emmatillman
THE CONTOUR
Use a fluffy powder brush to apply Bronze Goddess Bronzer in a “3” motion along the side of the face—from forehead, up the hollows of cheeks to underneath the chin.
THE TREND: Wine-Stained Lips
THE SMOKY EYE
What makes this sultry technique so popular is its versatility— perfect for any occasion, eye shape and eye color.
THE CLASSIC: Bronzer Contour
THE TREND: Blush Contour
Take an ethereal twist on the classic with an easy-to-apply wine-stained lip look. Conceal around the lip line, then swipe on Pure Color Whipped Matte Lip in Love Fever, blotting and blurring with fingertips, focusing on the center.
@thdg_mayyada
Change up the same technique with a bold tone-on-tone color combination—like Pure Color Envy Aubergine Dream Eye Quad paired with Aubergine Eye Pencil, or Indigo Night Eye Quad paired with Sapphire Sky Eye Pencil.
THE RED LIP
@esteepro_melissaclovey
THE TREND: Monochromatic Color
The ultimate symbol of confidence and power, a bold red lip is a timeless beauty staple.
Use your Pure Color Envy Sculpting Blush as your cheek contour by applying it along the apples and hollows of the cheeks to the hairline.
@claudiaadallavalle
@esteepro_sophiegriffiths
This famous technique is a makeup artist favorite to enhance and define the natural bone structure.
THE DECADE OF AERIN Estée Lauder was known for creating some of the industry’s most iconic scents. Today, her granddaughter Aerin Lauder continues this legacy with her own brand, AERIN Beauty. A Wardrobe of Signature Scents Since AERIN’s launch 10 years ago, Aerin Lauder has defined her approach to fragrance with timeless, elegant perfumes designed to be worn as a wardrobe. Floral and feminine, they can be worn alone or layered, and matched to the season, occasion and mood. Explore AERIN’s three bestselling fragrances, each of which will take you to a destination of your dreams.
THE RESORT SCENT: MEDITERRANEANHONEYSUCKLE THE COZY SCENT: AMBER MUSK THE TIMELESS SCENT: ROSE DE GRASSE
COMING UP ROSES
Introducing a new Rose in the Rose de Grasse family. Joyful Bloom is an emblem of creativity, joy and heritage. This new fragrance is inspired by the birthplace of the AERIN beauty brand, New York City, and Aerin Lauder’s love for the iconic Rose flower. Rose De Grasse Joyful Bloom – A New Modern Rose
A double dose of rose. A double dose of happiness. Joyful Bloom blends lush Indian Rose and vibrant Rose Centifolia with sparkling Italian Bergamot and creamy Sandalwood for a lively, exuberant fragrance. “Roses are my favorite flower and such a classic symbol. There are so many varieties and so many incarnations of rose—something to fit every mood and season. Joyful Bloom is the next progression of my Rose Collection. It’s a modern rose in full bloom, exuberant, vibrant and colorful.”
MORE THAN PINK
THE Together,RESEARCHTheBreastCancer Campaign, started by Evelyn Lauder, and The Estée Lauder Companies Charitable Foundation have funded more than $108 million in lifesaving research, education, and medical services.
THE PINK RIBBON She co-created the pink ribbon in collaboration with Self Magazine.
Each year, we dress our bestsellers in pink for the cause. This October, check out our pink-adorned products and purchase one for yourself to support the cause!
THE PRODUCTS
PINK AROUND THE WORLD Every October, Estée Lauder Companies lights up noteworthy buildings in cities around the world in pink to raise awareness for the cause—including the Empire State Building in New York, the Eiffel Tower in Paris and the Nanpu Bridge in Shanghai. Catch the illumination in your city this year! 30 years ago, Evelyn Lauder started a pink revolution. After being diagnosed with Breast Cancer herself, Estée’s daughter-in-law not only set out on a mission to raise awareness and funds to find a cure, but also to destigmatize conversations around the disease to encourage women to take action to detect it earlier. Learn how her three-decade legacy lives on every year with the Estée Lauder Companies’ Breast Cancer Campaign.
“In this 30 th anniversary year of the campaign, we have come a long way and real progress has been made against the disease, but we know more work must be done. We must continue to fund research, drive awareness and create positive impact everywhere, for everyone, until we can fulfill Evelyn’s vision to create a breast cancer-free world for all.” Elizabeth Hurley
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INTRODUCING THE ESTÉE EMERGINGLAUDERLEADERS
We refer to Estée as “the original girlboss” for good reason—she shattered the proverbial ‘glass ceiling’ in a time when women were nearly nonexistent in business. Learn how we’re taking the rulebreaker spirit of our founder into a new philanthropic initiative to support female visionaries of today. We know, even in 2022, female leadership is still undervalued. Our fund is challenging perceptions of what it takes to lead, and what it means to be a leader. Building a generation of emerging leaders who redefine leadership, this first-of-its-kind fund at Estée Lauder will supply grants to organizations that: “What makes a successful businesswoman? Is it talent? ls it intelligence? What, then is the mystical ingredient? It’s persistence. It’s that certain little spirit that compels you to stick it out just when you’re at your most tired. It’s that quality that forces you to persevere, find the route around the stone wall. It’s the immovable stubbornness that will not allow you to cave in when everyone says give up.”
FUND Want to learn more? Check out your local Estée Lauder website for more information on the Estée Lauder Emerging Leaders Fund.
LEADERSHIPOFLEGACY Invest in opportunities for training for Cultivatewomensupportive communities that propel women’s advancement Advocate for emerging leaders 18+ who have a daring vision for change
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WE’RE ON IT: Our MissionSustainablity Learn how we’re taking Estée’s legacy into the next generation with our commitment to preserving the beauty all around us for generations to come. RECYCLE Our heroes—Advanced Night Repair Serum, Double Wear Stay-In-Place Makeup and Revitalizing Sureme+ jars are all recyclable once you rinse out the package. REFILL When workingavailable—we’rehardtoensure new products like Revitalizing Supreme+ cremes and our makeup compacts are designed for future refill ability. YOUR PART: TAKE CARE OF YOUR #ESTEEEMPTIES REPURPOSE Jars—they make great beauty hygiene storage containers, makeup brush holders, and are even perfect for storing jewelry! OUR INGREDIENTS Our products are consciously formulated with the highest quality ingredients—that includes natural, naturally-derived as well as synthetic materials. OUR SOURCING We strive to source ingredients responsibly with our suppliers around the world considering potential impacts on people and environment. We are constantly improving and strengthening our sourcing practices while remaining sensitive to the local communities around us.
FSCAchieve of our packaging will meet at least one of the “5 Rs”: recyclable, refillable, reusable, recycled or recoverable by 2025. 75-100% The year Estée Lauder Companies achieved NetZero carbon emissions and sourced 100% renewable electricity globally for direct business operations. Scope 1 and scope 2 emissions. 2020: Through our packaging initiatives, we’ll increase the amount of post-consumer recycled material in our packaging by up to 25% for of our forest-based fiber cartons. 100% By 2025, achieve FSC certification for The number of solar panels installed in our manufacturing and R&D facilities in New York. 4,224: or more by 2025.
