FA23 Trend Report - US Only

issue

the you

The most beautiful face in the world? It’s yours.”

EDITOR’S NOTE

Individuality has always been in, and it’s not going anywhere. That’s why this season, it’s all about your skin, your mood and your look. In a digital age where trends are changing faster than ever—our Estée Team is here to say that YOU are the moment.

Embracing your unique beauty is IN, chasing trends that don’t suit you is OUT, and gate keeping beauty secrets is so 2022.

Today, we’re sharing the latest innovations in skincare, taking the lead in luxury fragrance and researching the latest trends so that you can opt-in to the beauty movements that feel just right for you.

Are you ready to discover the best beauty updates that Fall 2023 has to offer?

IN THIS ISSUE

6

WAKE UP READY

Check out our favorite products so you can wake up ready for anything.

12

IT’S OKAY TO BE SENSITIVE

When day-to-day stresses lead to skin irritation, we’re here to help sensitive skin find relief fast with new Advanced Night Repair Rescue Solution.

LIFT YOUR LOOK

Learn how to instantly lift the features of the face with some of our favorite makeup products of the season.

18

20

LIPS OUTSIDE THE LINES

We created three signature lip combinations to add texture and depth to your look.

22

TRY THE TREND: COLOR CONTRAST

Choose your favorite color combination, then make the trend yours with our easy tips.

14

YOUR BROWS, YOUR WAY

Create the perfect look for your brows with our new 3-in-1 secret weapon.

8

THE SCIENCE OF SKIN AND SLEEP

Learn the four need-to-know facts about your skin at night, and how you can look like you got a full night’s sleep (even when you don’t!).

ESSENCE FOR ALL

When your skin needs a boost, look no further than skincare’s secret weapon: an essence.

24

TAKE IT OFF

Your makeup routine is one of a kind, your cleansing ritual should be too.

YOUR MOMENT OF LUXURY

Unlock the “vault” to luxurious rejuvenation with our new Vault Massage technique.

16

CUSTOMIZE YOUR

COMPLEXION

Whatever your complexion goals we’ve got a triedand-true makeup routine for you.

26

New!

TURBO LASH NIGHT REVITALIZING SERUM LASH & BROW

Show your lashes and brows some love with our first ever overnight lash and brow serum, for thicker, fuller, darker and healthier brows and lashes in just 12 weeks.

New!

ADVANCED NIGHT CLEANSING GELÉE

This decadent gel-to-foam cleanser gently removes longwearing makeup without disrupting skin’s barrier. Infused with a calming lavender and chamomile scent, it’s the perfect start to the night.

New!

ADVANCED NIGHT REPAIR RESCUE SOLUTION

Redness and irritation are so yesterday with our new treatment made specifically for sensitive skin. It helps significantly reduce redness and strengthens the skin’s barrier to protect from future irritation.

Best Seller!

REVITALIZING SUPREME+ YOUTH POWER SOFT CREME

Firmness, strength and radiance are on the way with this indulgent moisturizer. With continued use, skin is hydrated, feels firmer, looks more lifted.

Best Seller!

ADVANCED NIGHT REPAIR SERUM

Our #1 bestselling serum is worth the hype. With the power of 7 serums in 1: line reduction, firmness, even tone, strengthening, hydration, radiant and anti-oxidants, Advanced Night Repair works hard to optimize skin’s natural rhythm of repair and protection.

PURE COLOR ENVY NIGHTTIME RESCUE

LIP OIL-SERUM

Rescue your lips from the harshness of day with this overnight treatment. It features Camellia, Rose and Lavender oils for lips that feel soft, supple and soothed.

WAKE UP READY

Best Seller!

ADVANCED NIGHT REPAIR EYE SUPERCHARGED GEL-CREME Supercharge your eyes for a brighter, more wide-awake look. Kiss dark circles goodbye in just two weeks and say hello to a brighter, less lined undereye area.

Your best skin starts at night.

What do the working mom, the ageless beauty, and the night owl all have in common? They all want to wake up to skin that looks and feels refreshed—no matter what happened the night before.

Check out our favorite products to cleanse, repair and protect skin overnight so you can wake up ready for anything.

skin & sleep the

It’s called ‘beauty sleep’ for a reason.

No matter what your night looks like our Estée Lauder research shows that there’s a strong connection between sleep and skin. Learn the four need-to-know facts about your skin at night, and how you can look like you got a full night’s sleep (even when you don’t!).

1 2 3 4

Your skin knows when it’s bedtime. While you’re sleeping, skin is naturally repairing from the day’s assaults, resynchronizing skin cells to work optimally.

Over time, your natural repair slows down. Skin’s natural nightly repair can be weakened by age and environmental assaults.

Your skin loses the most moisture at night. Nightly repair is hard work—think of it like an internal workout for your skin! Skin needs the most nourishment at night to counter the natural moisture loss happening during the repair process.

Lack of Sleep leads to 2x more signs of aging! Poor sleep is more damaging than you think. An exclusive clinical study commissioned by Estée Lauder in partnership with Case Western University showed that that lack of sleep can lead to 2x more signs of aging—including dehydration, fine lines and uneven skintone.

The Sleep Superhero

Our legendary 7-in-1 serum is known for its cult following—but what’s the “secret sauce” that makes Advanced Night Repair unlike any other?

OUR EXCLUSIVE PEPTIDE helps support skin’s natural nightly repair, to counteract the visible impact of poor sleep.

AFTER JUST ONE DROPPER, you’ll look like you got 8 hours of sleep, even if you didn’t.

7 SERUMS IN ONE:

• Line Reduction

• Firmness

• Even Tone

• Strengthening

• Hydration

• Radiance

• Anti-Oxidants

CLAIMS

+128% moisture to plump dry lines* *Clinical testing on

weeks lines look reduced*

+22% barrier repair in just 2 hours* *Clinical

91% said* skin looks more vibrant *Consumer

89% said* skin feels firmer and elasticity improved

91% said* skin looked more rested

ESSENCE FOR

Skincare’s best kept secret is for everyone.

When your skin needs a boost, look no further than skincare’s secret weapon: an essence. These power players (also known as treatment lotions) are applied after cleansing and toning to penetrate the skin, helping subsequent products to absorb better. Not sure where to start? We’re breaking down our essences to help you find which one is right for you.

GOOD FOR:

STRENGTHENING SKIN BARRIER

VISIBLE IRRIRATION REDUCTION

BENEFITS YOU’LL LOVE:

THE SOOTHING STRENGTHENER

Reveal your inner glow with this soothing formula. It works to strengthen skin’s moisture barrier, giving skin an inner glow and all-day hydration, all while reducing the look of fine, dry lines and dry pores.

POWERED BY:

THE FRESH FORTIFIER

Like its sibling, this fanfavorite essence fortifies the skin barrier while reducing the look of redness. The difference?

It’s a water-light formula infused with our Sakura Ferment and encourages balance in normal to oily skin.

RENEWING RADIANCE OIL/WATER BALANCE

MORE EVEN SKINTONE

THE DELICATE HYDRATOR

Your extra dose of nourishing hydration has just arrived. This soothing essence features Waterlily Flower Extract to renew radiance to dry, delicate skin, leaving it plump with hydration and smooth.

THE REFRESHING BALANCER

Tap into skin’s hydration oasis with this daily balancing essence lotion. Features Amino Acid15 Complex to boost hydration and refresh skin’s oil/water balance. Skin feels fresh, smooth, & harmonized.

THE LUXURIOUS LOTION

This brightening treatment lotion is an investment in a more even skin tone. Made with our precious Gentian extract, it will leave your skin feeling soft, hydrated and silky as it reveals youthful radiance.

SAKURA FERMENT

WATERLILY FLOWER EXTRACT

AMINO ACID15 COMPLEX BIO FERMENT

PRECIOUS GENTIAN FLOWER

IT’S OKAY TO BE SENSITIVE

When your skin reacts, our new Advanced Night Repair formula comes to the rescue.

Sensitivity causing skin frustration? When day-to-day stressors lead to skin irritation, we’re here to help sensitive skin find relief fast with new Advanced Night Repair Rescue Solution.

WHAT IS SKIN SENSTIVITY?

This skin condition can look different from person to person and can be caused by several factors including the environment and exposure to certain products. Some of the common “sensitive skin” symptoms include:

• Dryness & Dullness

• Post-Shaving Irritation

• Red Post-Acne Marks

• Easily Irritated

• Prone to Redness

• Painful, Visibly Irritated Skin

• Damaged Skin Barrier

THE SENSITIVE SKIN SOLUTION: NEW ADVANCED NIGHT REPAIR RESCUE SOLUTION

This breakthrough in our bestselling Advanced Night Repair family is infused with the high-performance exclusive peptide of our star serum plus unique ingredients to relieve sensitive skin while providing some of the repair benefits we’re famous for.

INSTANT RELIEF

In just one use, it helps fight visible irritation & redness, calms, soothes and hydrates. Plus, our potent 15% Bifidus Ferment helps soothe and strengthen skin’s barrier.

PROTECTION FOR THE FUTURE Infused with our exclusive Advanced Night Repair peptide, to help support skin’s natural rhythm of protection by day and renewal at night to help prevent future irritation. Over time, the formula reduces overall redness (even after a professionally administered 50% glycolic peel treatment!) and brightens the look of skin.

YOUR BROWS, YOUR WAY

Create the perfect look for your brows with our new 3-in-1 secret weapon.

Brows are one of the most personal features of the face. From their shape to the color, texture and style, they’re the perfect centerpiece to express yourself. No matter what type of brows you have, our NEW BrowPerfect 3D All-in-1 Styler can help you achieve a look of your very own.

How bold do you want your brows?

NO FILL, JUST FLUFF

Comb brows in opposite direction of hair growth to “tease” them. Groom with brow gel, combing up and slightly over with a spoolie.

NO MAKEUP MAKEUP

Comb brows with brow gel first. Once dry, fill in any gaps with pencil.

NATURALLY FILLED & DEFINED

Use short featery strokes with brow pencil to create the natural texture of brow hairs.

MAXIMUM DEFINITION

Follow the natural shape of the brow with powder first, then build and shape as desired with pencil.

BROWS, Brow Mapping

No matter the technique, use these easy steps to map your brows for the ultimate symmetrical, face-flattering arches.

1. 2. 3. 4.

FRONT: Place pencil on the side of the nose and draw a light guiding mark at the beginning of the brow

ARCH: Place pencil at the side of the nostril and angle it over the pupil, creating a light mark at the peak of the brow

END/TAIL: Place pencil at the side of the nostril and angle it toward the outer corner of the eye, drawing a light mark at the end of the brow

CONNECT: Link your guide marks together to shape the brow and add definition where needed with the powder before setting with brow gel

SHEER FULL

MAKE IT MATTE

SHEER MATTE

Double Wear Sheer Long-Wear Foundation

TIP! Apply a light layer of this matte skin tint with your fingers for a lightly filtered look.

Double Wear Sheer Flattery Loose Powder

MAXIMUM MATTE

Double Wear Stay-in-Place Foundation

Double Wear Stay-in-Place Powder Foundation

TIP! Apply liquid foundation with a fluffy brush for an airbrushed effect, then roll and press Double Wear Stay-in-Place Matte Powder Foundation where needed with a powder brush.

GO FOR GLOW

TIP!

Futurist Aqua BrillianceTM

Watery Glow Primer

To create an ultra-sheer litfrom-within glow, mix one drop of Advanced Night Repair into your foundation and apply it with a fluffy brush.

Double Wear Sheer Long-Wear Foundation

SHEER GLOW MAXIMUM GLOW

Futurist Aqua BrillianceTM

Watery Glow Primer

TIP!

For easy full coverage, use two pumps of foundation and apply it with your fingertips like you would a moisturizer.

Futurist Hydra Rescue

Moisturizing Makeup

What does a flawless finish mean to you?

Whatever your complexion goals—dewy or matte, sheer or full coverage—we’ve got a triedand-true makeup routine for you.

Trends fade. Beauty doesn’t. YOUR LOOK

No matter your age, everyone wants a look that lifts, sculpts and flaunts your natural beauty. Learn how to instantly lift the most personal and unique features of the face—brows, eyes, cheeks and lips—with some of our favorite makeup products of the season.

EYES

After applying eyeshadow, use a brush to apply a small amount of concealer, drawing a diagonal line from the outer corner of the eye, moving upward. Apply NEW Turbo Lash High Powered Volume + Length Mascara to outer lashes for a cat eye effect.

CHEEKS

Apply Pure Color Envy Sculpting Blush to the highest point of cheekbone or about two fingers down from the outer corner of the eye. Blend up and out towards hairline. Use the remaining blush on your brush to soften the apples of the cheeks.

BROWS

Use the pencil in our NEW BrowPerfect 3D All-in-1 Styler to shape the brows, focusing on lifting the arch. Apply a small amount of concealer to shape and lift under brows.

LIPS

Apply Double Wear 24hr Stay-in-Place Lip Liner to lips and shape as desired. Add more liner to the outer corners of lips, then apply a slightly lighter shade of Pure Color Lipstick to the center and blend together.

OUTSIDE THE LINES

lips

NOT YOUR AVERAGE NUDE

Who says that nude lips need to be simple? For a your-lips-butbetter look that will add depth and dimension to your pout, reach for Pure Color Lipstick in Modern Muse and line with Double Wear Stay-in-Place 24h Lip Liner in Coral.

Let your statement lips do the talking.

Why choose one lip product when you can have a dynamic look that’s as unique as you? Meet the lipstick + lip liner trend that's all about creating your signature lip look.

Mix it up with three signature lip combinations curated by Jocelyn Biga, Director of Global Pro Artistry, to add texture and depth to your look.

RETURN OF THE VAMP

Dark and sultry lips are always in. With the bold, plum shade of Pure Color Lipstick in Power Kiss and our flattering Chestnut Double Wear 24H Stay-in-Place Lip Liner, you’ll be ready to bring out the fall colors in your wardrobe or dance the night away.

SOME LIKE IT HOT

Whether you like things red hot or love to play with hot pink, this darling combination is the best of both worlds. Enjoy the feminine shade of Pure Color Lipstick in Carnal all over and line with Double Wear Stay-in-Place 24h Lip Liner in Fuschia to create a gorgeous ombre effect.

TRY THE TREND:

color contrast

This season is all about bold contrast— the combination of two unexpected colors to create a show-stopping statement look. Choose your favorite color combination, then make the trend yours with our easy tips.

COLORFUL & CONFIDENT

Crushed Orange Against Blue Hues

The ultimate confident color contrast. Light blue on the inner rim of the eyeline with Smoke & Brighten Kajal in Marine combined with a full, bold coral lipstick and liner—we love Pure Color Lipstick in Impassioned and Double Wear 24h Lip Liner in Coral.

WEAR IT YOUR WAY!

For a bolder look apply the dark brown shade of the Pure Color Envy Luxe Eye Quad in Desert Dunes into the crease using a blending brush.

For a more subtle look only apply Kajal eyeliner in Marine shade to top lashline

BOLD & JEWEL-TONED

Viva Magenta Meets Emerald Green

Have you heard? Magenta is the color of the year, and we’ve got the perfect way to wear it with Pure Color Lipstick in Power Kiss and Double Wear 24H Stay-in-Place Lip Liner in Plum. Pair it with a shocking splash of our Double Wear Eye Pencil in Emerald Volt for a jewel-toned look that’s subtle enough to be wearable.

WEAR IT YOUR WAY!

For a bolder look apply dark brown shade of Pure Color Envy Luxe Eye Quad in Desert Dunes into and over the crease using a blending brush.

For a more subtle look apply Double Wear 24H Waterproof Gel Eye Pencil in Emerald Volt just along the lashline.

GLAMOROUS & GLOWING

Gilded Eyes with a Punch of Purple

Create an elegant statement look that pairs the shimmering golden eyes with luxurious, royal purple lips. Use Pure Color Envy Luxe Eye Quad in Wild Earth with Double Wear 24h Waterproof Gel Eye Pencil in Gold, then swipe or blot Pure Color Lipstick in Enigma

WEAR IT YOUR WAY!

For a bolder look use Double Wear 24h Waterproof Gel Eye Pencil in Onyx , adding a slight wing at the outer lashline. For a more subtle look apply Pure Color Lipstick in Enigma using finger for a soft flushed lip.

TAKE IT

off

When you prioritize your skincare routine as much as your makeup application, double cleansing is a must. This nighttime beauty staple is all about washing your face with two different cleanser forms, so skin is ready to receive the benefits of the products that follow.

First, use an oil-based cleanser to remove stubborn impurities like makeup and SPF, followed by a gel or foam cleanser to help unclog pores and leave skin looking fresh. No matter what you put on your face during the day, discover the double cleansing combination that’s right for you.

Your makeup routine is one of a kind, your cleansing ritual should be too.

Choose Your Foam Cleanser

ADVANCED NIGHT CLEANSING BALM

This light balm transforms to an oil and then a milky texture to remove longwearing makeup—even mascara!

Step Oil Cleanse

for the makeup lover:

ADVANCED NIGHT CLEANSING GELÉE

This decadent gel-to-foam cleanser gently removes longwearing makeup without disrupting skin’s barrier, leaving skin feeling balanced and comfortable.

for the multi-tasker:

PERFECTLY CLEAN FOAM CLEANSER/PURIFYING MASK

This refreshing foam cleanses gently yet thoroughly. Leaves skin healthy, fresh, and luminous. Use it as a daily cleanser or as a 3-minute mask.

for the self-care expert:

RE-NUTRIV HYDRATING FOAM CLEANSER

Indulge your senses in this luxury ritual that gently hydrates and pampers as it cleanses.

your moment of

UNLOCK THE “VAULT” OF REJUVENATION.

Estée always knew everyone deserved a little bit of luxury in life.

In 1956, she created the first luxury skincare product—a creme in a world of creams—and named it Re-Nutriv, with the promise to renew skin. The formula was so precious, she kept it in a vault and only entrusted it to one scientist.

The Re-Nutriv of today honors our founder’s legacy and her long-standing commitment and passion for innovation, staying at the forefront of skin science to uncover the impacts of cellular aging for over two decades.

Now, unlock the “vault” to luxurious rejuvenation every day and night with our cutting-edge Re-Nutriv Diamond Brilliance Serum and new Vault Massage technique.

Dispense 3 pumps of serum to tips of fingers.

Press fingers together to blend product on all four fingertips. Apply to forehead, cheeks, chin.

Spread product from center of face upwards and outwards with very light pressure

Curl index and middle fingers and separate into a V shape.

With curled index fingers meeting in the center of chin and middle fingers under center of chin, apply each motion twice:

• Center of chin, along jawline to base of ear and back.

• Sides of mouth, under cheekbone to ear and back.

• Bottom corners of nostril, along cheekbone to top of ear and back.

• Bridge of nose, expanding knuckles to trace along orbital bone (making room for eyes), stopping at temples and back.

• Between the eyebrows, expand knuckles to trace above and below brow (along orbital bone), stopping at temples and back.

• Center of forehead, down to temples and back.

• Top of forehead, right below hairline, down to temples.

1. 2. 3. 4. 5. 6.

ROSE DE GRASSE ROUGE