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SPOTLIGHT | FOOD
ESSENTIALMAGAZINE.COM
GLOBAL FOOD AND DRINK TRENDS TO WATCH OUT FOR IN 2024 WORDS MARISA CUTILLAS
TRUST THE PROCESS
Mintel reports that consumers are demanding greater transparency and accountability from food and drink brands. They are interested in aspects such as production and processing since they are more aware of the potential risks of processed and ultraprocessed foods. They are additionally aware of the environmental impact of the food industry, and wish to support companies that align with their values.
How, then, can food and beverage businesses build trust and boost transparency? The answer is multifaceted but can include providing buyers with more detailed information about the ingredients used and processing techniques employed to make food. They can demonstrate their commitment to customers’ health by sourcing their ingredients from sustainable, ethical suppliers, demonstrating full transparency about their
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environmental impact, and working with independent organisations to certify their products.
BEING HUMAN
The AI boom may be one of the defining phenomena of the current zeitgeist, but many people are already a little jaded by the ‘standardised’ effect it is having on their lives – and they are keen to acquire products that are humancentred. ›
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