Essential Magazine, June 2022

D SPOTLIGHT luxury

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MILLEN NIALS THESE LUXURY BEASTS

82 / JUNE 2022 ESSENTIAL MAGAZINE

Consumers in power and trendsetters, comprising those aged 20-35 years old, are shaking up the ways of luxury. This generation is about to become one of the biggest spenders in history, having made a major shift toward luxury purchases in the past year. According to Business of Fashion, Generation Z and Millennials will together account for 45% of the luxury market by 2025. But are they really spending enough at Prada and Dior to have that much influence on luxury brands? The answer is yes. WORDS GAËLLE MOUSSET

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Essential Magazine, June 2022

Published on Jun 3, 2022Society

Essential Magazine

This month we visit Athens, one of the oldest cities in the world, full of architectural treasures, and check out which items are requisite in an iconic jewellery collection. Did you know that Millennials and Zoomers are now shaping luxury trends at an unprecedented rate? Like her or not, there’s no denying Queen Elizabeth deserves our respect with her tireless devotion to her royal duties. We review her 70 years on the throne in this, her Platinum Jubilee month. We finally get our hands on an Audi E-Tron GT which simply bursts with style and sophistication, and we talk to station boss, Kane, of hot radio station, Chilli FM.Elsewhere in these pages, see our profile on J. Lo, coinciding with the release of new documentary Halftime, find out how Bijan Laufer is creating a tsunami on the Coast, and marvel at the power and poise of pure bred Iberian horses. Finally, our recent night out at Zozoï reaffirms why it is one of Marbella’s best restaurants, and we toast Bodegas José Pariente on their 25th Anniversary.