Essential Magazine, June 2022

Page 82

D SPOTLIGHT luxury

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MILLEN NIALS THESE LUXURY BEASTS

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82 / JUNE 2022 ESSENTIAL MAGAZINE

Consumers in power and trendsetters, comprising those aged 20-35 years old, are shaking up the ways of luxury. This generation is about to become one of the biggest spenders in history, having made a major shift toward luxury purchases in the past year. According to Business of Fashion, Generation Z and Millennials will together account for 45% of the luxury market by 2025. But are they really spending enough at Prada and Dior to have that much influence on luxury brands? The answer is yes. WORDS GAËLLE MOUSSET


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Articles inside

25th Anniversary of José Pariente

4min
pages 228-232

Pink Lady Food Photographer of the Year

2min
pages 224-227

Gourmet Bytes

6min
pages 214-223

Zozoï Restaurante

0
pages 212-213

The Vibe

7min
pages 202-211

Enterprise

6min
pages 194-201

New Engel & Völkers Office in Estepona

4min
pages 184-189

El Refugio del Burito

3min
pages 168-169

Spotlight on Chilli FM

4min
pages 190-193

The Art of Interior Design

5min
pages 142-149

Villa Renovation by Blackshaw Interior Design

7min
pages 150-159

What’s Cool

3min
pages 136-141

New Book Releases

3min
pages 132-135

Cool New Series

3min
pages 128-131

La Zambra Hotel

4min
pages 90-97

The Audi e-Tron GT

4min
pages 108-115

J. Lo

5min
pages 116-123

Hot New Films

3min
pages 124-127

Athens

7min
pages 32-49

Pure Bred Iberian Horses

5min
pages 98-107

Queen’s Platinum Jubilee

13min
pages 50-65

How Millennials and Zoomers are Shaping Luxury

5min
pages 82-89
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