VOX Magazine - Issue 16

YOUR QUARTERLY BUSINESS MAGAZINE CONNECTING CHESTER & WREXHAM

VOX

YOUR QUARTERLY BUSINESS MAGAZINE CONNECTING CHESTER & WREXHAM

Welcome to VOX. Your voice to target the business community across Chester and Wrexham. Whether you are based in Chester or Wrexham, or are keen to reach the businesses that are, our magazine has been specifically designed to reach the people that matter.

Clara Hughes Editorial Director

Meet the team:

Clara lives in Chester and runs a successful marketing company, Zebra Marketing and Communications (www.zebra-comms.co.uk), that has been operating locally, nationally and internationally since 2010. Clara specialises in strategic marketing, copywriting, media relations and services relating to events, exhibitions and conferences.

01978 437070 | 07702 736763 clara@ezpublishing.co.uk

Recycle

Vicky Heathfield Creative Director & Advertising

Vicky lives just outside Wrexham and owns and produces EssentialsMAG (www.essentialsmag.co.uk) – a local monthly community magazine which is hand-delivered through 14,000 letterboxes in and around Wrexham. She is also a successful graphic designer and artist and has been working in the creative industries since 1992 and established her first business in 2003.

01978 855459 | 07740 945795 vicky@ezpublishing.co.uk

Cover illustration: By artist Emma Gore @emmagoredesigns

Welcome

Welcome to our last issue of VOX (for now at least)!

Four years on from our first issue, issue 16 represents a pause in the VOX journey. It has been really enjoyable, and we have loved (nearly) every minute of it! It has been such a huge privilege to meet so many wonderful people and find out so much about the fascinating businesses that call Chester and Wrexham home. And while there are many more companies, organisations and enterprises that we would love to showcase, for now we are taking a break. However, before we do, we are thrilled to bring you the latest issue of VOX and hope that you will enjoy the magazine as we head into the autumn months and on into winter.

What’s in store?

In our latest issue you will find a host of interesting articles. Our lead article is a chat with Jamie Christon, CEO at Chester Zoo (page 14), who spoke to us shortly before the new zoo hotel, The Reserve, opened for its first paying guests. Moving from conservation to conversation, we also have our In Conversation piece with Elyn Corfield, CEO of Lloyds Business Banking (page 26), who took us on her career journey to her current senior role at Lloyds, explaining how she overcame some of the challenges along the way.

Other articles in this issue include a dip into the Wales Broadcast Archive (page 33), an opinion piece from Aaron and Partners on ‘what employers can learn from the MasterChef scandal’ (page 18), as well as business insights into what the Employment Bill means for employees (page 36), top tips for greener IT (page 48) and the importance of selfawareness in the workplace (page 42). We also found out about the new venture from Ben and Joe Wright, the brothers behind the Porta tapas brand (page 22), and followed a netwalker’s ‘Source to Sea’ journey along the River Thames (page 40).

Look out for lots of business and charity news, as well as key diary dates to take us through the autumn and into the winter months.

Keep raising your voice

Thank you to all our advertisers, interviewees and other contributors in this issue and over the previous 15 editions. You have all played an essential part in the VOX journey and we really appreciate your involvement. VOX’s final front cover artwork is once again from our fabulous resident artist Emma Gore. In this issue, she has had the unenviable task of bringing all her previous covers together into one. Thank you and well done!

We hope you enjoy reading our latest issue of VOX.

Clara and Vicky

Croeso

Croeso i'n rhifyn diwethaf o VOX (am y tro o leiaf)!

Pedair blynedd ar ôl ein rhifyn cyntaf, mae rhifyn 16 yn cynrychioli oedi yn nhaith VOX. Mae wedi bod yn bleserus iawn, ac rydym wedi caru (bron) pob munud ohono! Mae wedi bod yn fraint mor enfawr cwrdd â chymaint o bobl wych a darganfod cymaint am y busnesau diddorol sydd wedi’u lleoli yng Nghaer a Wrecsam. Ac er bod yna lawer mwy o gwmnïau, sefydliadau a mentrau y byddem wrth ein bodd yn eu harddangos, am y tro rydym yn cymryd seibiant. Fodd bynnag, cyn i ni wneud hynny, rydym wrth ein bodd i ddod â'r rhifyn diweddaraf o VOX i chi a gobeithio y byddwch chi'n mwynhau'r cylchgrawn wrth i ni fynd i mewn i fisoedd yr hydref ac ymlaen i'r gaeaf.

Beth sydd ar y gweill?

Yn ein rhifyn diweddaraf, mae llu o erthyglau diddorol. Ein prif erthygl yw sgwrs gyda Jamie Christon, Prif Weithredwr Sw Caer (tudalen 14), a siaradodd â ni ychydig cyn i'r gwesty sw newydd, The Reserve, agor ar gyfer ei westeion cyntaf. Gan symud o gadwraeth i sgwrs, mae gennym hefyd ein darn ‘Mewn Sgwrs â’ gydag Elyn Corfield, Prif Weithredwr Lloyds Business Banking (tudalen 26), a aeth â ni ar ei thaith yrfa i'w huwch rôl bresennol yn Lloyds, gan esbonio sut y goresgynnodd rai o'r heriau ar hyd y ffordd.

Mae erthyglau eraill yn y rhifyn hwn yn cynnwys cip-olwg ar Archif Ddarlledu Cymru (tudalen 33), darn barn gan Aaron a'i Bartneriaid ar 'beth all cyflogwyr ddysgu o sgandal MasterChef' (tudalen 18), yn ogystal â mewnwelediadau busnes i beth mae'r Bil Cyflogaeth yn ei olygu i weithwyr (tudalen 36), awgrymiadau gorau ar gyfer TG gwyrddach (tudalen 48) a phwysigrwydd hunan-ymwybyddiaeth yn y gweithle (tudalen 42). Fe wnaethon ni hefyd ddarganfod am y fenter newydd gan Ben a Joe Wright, y brodyr y tu ôl i frand tapas Porta (tudalen 22), ac fe ddilynon ni daith 'Tarddiad i’r Môr' gwegerddwr (netwalker) ar hyd Afon Tafwys (tudalen 40).

Cadwch lygad am lawer o newyddion busnes ac elusennau, yn ogystal â dyddiadau allweddol i’r dyddiadur i fynd â ni drwy'r hydref ac i mewn i fisoedd y gaeaf.

Daliwch ati i godi eich llais

Diolch i'n holl hysbysebwyr, cyfwelwyr a chyfranwyr eraill yn y rhifyn hwn a dros y 15 rhifyn blaenorol. Rydych chi i gyd wedi chwarae rhan hanfodol yn nhaith VOX ac rydym yn gwerthfawrogi eich cyfranogiad yn fawr. Mae clawr blaen olaf VOX eto wedi’i wneud gan ein hartist preswyl, Emma Gore. Yn y rhifyn hwn, mae hi wedi cael y dasg amhleserus o ddod â'i holl gloriau blaenorol at ei gilydd yn un. Diolch a da iawn, Emma!

Gobeithio y gwnewch chi fwynhau darllen ein rhifyn diweddaraf o VOX.

Clara and Vicky

Haswells marks major milestone with new office move

Haswells, one of Wrexham’s longest-established accountancy firms, is proud to announce its relocation to a new, modern office space at Suite 3b, Rossett Business Village. This strategic move marks a significant milestone in the firm’s 150-plus year history and underscores its ongoing growth and commitment to excellence in client service.

“The move to Rossett Business Village is much more than a change of location,” said Rachel Coles, partner at Haswells. “It represents a new chapter of innovation, collaboration and growth for the firm. The new office provides a modern, comfortable environment designed to support our expanding team and enable us to continue delivering the high-quality, personalised service our clients expect.”

The new premises offer enhanced facilities, improved accessibility and ample free parking – making it more convenient for both clients and staff. The space is also tailored to encourage teamwork and fresh thinking, ensuring Haswells remains at the forefront of the industry.

Haswells remains committed to its founding values: delivering timely, efficient and expert advice with a personal touch. With the new office now open, the firm is well-positioned for continued success and looks forward to welcoming clients to its new home.

Satellite data and AI combine for LA wildfire analysis

Researchers from the University of Chester have integrated Artificial Intelligence with satellite data from the European Union Space Programme, in groundbreaking work analysing the environmental impact of the LA wildfires. The innovative application developed by academics at the University’s Faculty of Science, Business and Enterprise is now featured as a case study on the Copernicus Data Space Ecosystem. The Ecosystem is part of the Copernicus component of the European Union Space Programme – the EU’s most ambitious Earth Observation (EO) initiative, leveraging both satellite and ground-based data, to address global environmental and societal challenges.

The application, led by Professor Kelvin Leong and Dr Anna Sung at the University of Chester, investigates the impact of wildfire pollution in urban areas using computer vision techniques to analyse satellite imagery. It demonstrates the integration of Artificial Intelligence (AI) with this EO data to reveal the spatial distribution of carbon monoxide in Los Angeles following the January 2025 wildfires.

Chester Business Club’s Devolution Dinner brings together the business community

Business leaders in Chester came together to debate the proposed devolution of Cheshire and Warrington and the election of a regional Mayor, during a dinner held at The Queen at Chester Hotel. Guests at the event, organised by the Chester Business Club (CBC), discussed the pros and cons of an issue which CBC chair Jan Chillery said, “Had the backing of the business community”.

Farndon Rising: 209 Serves Up a Fresh Plate of Awards and Accolades

Just 10 months after opening its doors, Restaurant 209 in the heart of Farndon is celebrating a remarkable run of award nominations and accolades that are putting this young independent on the national map.

The restaurant has been recognised across multiple prestigious awards, including several nominations at the Chester Hospitality People Award, Best Newcomer at the Cheshire Life Food & Drink Awards, and proudly features in the Good Food Guide’s Local Restaurant of the Year nomination list – a national recognition of excellence and community connection.

Dr Anna Sung and Prof Kelvin Leong

University-led Chester Festival of Ideas celebrates triumphant return

Chester’s 2025 Festival of Ideas wowed a strong turnout of visitors, with nearly 100 free events – and organisers are thanking all those who made it a resounding success. Led by the University of Chester, with the support of partners, the four-day summer highlight held earlier this month offered celebratory, entertaining, creative, informative and inspiring events for all ages and interests.

The festival returned after its inaugural success in 2024, with everything from the chance to hear from well-known sportspeople and broadcasters, to the opportunity to get creative at art workshops and enjoy guided walks.

Johns’ Boys Welsh Male Voice Choir embark on UK tour

Britain’s Got Talent 2023 semi-finalists, Johns' Boys Welsh Male Choir is embarking on a highly-anticipated UK tour this year. The tour will feature an incredible blend of contemporary favourites and modern classics, from their viral cover of Calum Scott’s Biblical, to stunning renditions of songs by Harry Styles and traditional Welsh hymns. The choir is making stops throughout the UK, including shows at Wrexham’s William Ashton Hall on 26 and 27 September. Biblical was performed on their Britain’s Got Talent audition and later released as a debut single. This worldwide hit reached number one on the iTunes Classical charts and has over 21 million views globally. They will also perform the Welsh hymn Calon Lan and Ennio Morricone’s Italian song, ‘Nella Fantasia’ from The Mission.

New Plans and Survey for Hydro Hub

Many people wonder about the apparently derelict sandstone building on the corner of Castle Drive and the Old Dee Bridge between Chester and Handbridge. Plans are being developed to return this long-neglected part our heritage back to have a useful place in the future of Chester. Cheshire Heritage and Sustainability Enterprises (CHASE) is the not-forprofit organisation developing the plans.

In 1913, this building was a newly-constructed state-of-the-art hydroelectric station, the first of its kind in England, to provide electricity from both tidal and headwater. At one point, the station provided 40% of Chester’s electricity requirement, until it ceased operation in 1951. The turbines were removed and pumps installed in 1952, to become a water pumping station until 2015. Since then, the building has stood idle and is deteriorating.

CHASE’s ‘Hydro Hub’ Project aims to give the site a new lease of life with several functions. An education centre focusing on career paths for the green economy, a potential source of sustainable power and heat for the local area, and a unique new visitor centre for the city featuring a rooftop café/restaurant, showcasing the last thousand years of sustainable use on the River Dee, and its potential ahead.

Dr Amir Khan

Kate Adie (on right)

Chester Business Club announce winners at inaugural Young Person Business Awards

Two schoolboys aged 13, a 17-year-old college student, and an entrepreneur who launched her business while studying at Chester University, all walked away with gongs at the inaugural Chester Business Club Young Person Business Awards, held on 7 July.

During a ceremony which took place at the Slowboat Restaurant after the Chester Business Club’s Annual General Meeting, the winners were all described as ‘the true future of the city’. Alex Edge and Freddie Leslie, 13, from King’s School won after developing an idea for a new e-commerce platform helping local creatives to sell their products. Tayla Aspden, 17, from Queens Park High School, won with her idea of creating a new cafe for students in the city, based on the increasingly popular learning space within Chester’s Storyhouse building. Keren Isaiah, 23, won the Young Entrepreneur Of The Year prize, having founded Kairos Unlimited, a vending machine business in her second year at Chester University.

Nick Owens, a member of the CBC’s executive council, who created the awards said: “Judges were absolutely blown away by the standard of entries. Trying to pick winners was such a huge challenge for the judging panel because all the shortlisted candidates were simply incredible.”

Highways Service at Cheshire West and Chester Council receives ‘Good’ award

The awards, which this year celebrate the Chester Civic Trust’s 65th year, recognise the best changes to the Chester property and civic scene, and encourage higher standards of design and maintenance in Chester’s public realm.

The awards also aim to recognise small projects, which have been carried out to a high standard and judges thought that recent work around the city by the council deserved a special mention. The judges said: “The stonework repairs to the Northgate have been extremely well done and we hope this sets the standard for work to the City Walls in the future.”

Chester students and graduates pitch for share of £6,000

Entrepreneurial students and graduates from the University of Chester pitched business ideas, with focuses from fashion and technology, to health and community, for a share of £6,000 in start-up funding and prizes.

The six winners of start-up funding were:

• Lucas Rodrigues, a final-year Drama student, who is the founder of Voices and Noises – a business offering fun and inclusive drama workshops for adults with disabilities, to create a safe, supportive space where participants can express themselves, build confidence and connect with others.

• Alex Sawyer, a final-year Business Management student, who fronts HeadShield – a student-led venture developing a lightweight, protective headband for children in sport to help reduce the risk of head injuries during play, starting with grassroots football.

• Alex Novacki, a Fashion graduate who founded Alexandra Novacki – a luxury fashion brand bringing couture craftsmanship and a bold identity to the heart of the North of England.

• Henry Gannon, a Master’s student in Exercise and Nutrition Science, who is the founder of StandFreeMobility – a business focused on improving mobility and tackling the modern challenges of poor posture and discomfort from prolonged sitting.

• Jade McArdle, a final year International Business student who founded Iconic Creative – a consultancy backed by over 14 years of industry experience, supporting beauty and fashion brands with strategy, product development and market positioning.

• Diane Maccabe, a Fashion Design graduate, who is the founder of BlueDog Active – a clothing brand designed for Baby Boomers and Gen X, focusing on quality, functionality and sustainability, whilst promoting an active lifestyle.

Spotlight shone on positive impact on communities, businesses and people

From breaking down barriers to employment to upgrading key facilities, the numbers highlighting the success of a government-funded programme across North Wales have been revealed. The region was allocated more than £123 million from the UK Shared Prosperity Fund (UKSPF), with 169 projects delivering tailored schemes across three priorities: communities and place; supporting local businesses; and people and skills. With the six North Wales local authorities empowered to make funding decisions, more than 15,000 people, 4,135 businesses and more than 1,830 local groups were supported from 2022 to 2025.

One organisation that benefitted from the UKSPF was social mobility charity WeMindTheGap, which utilised the financial support via Wrexham County Borough Council, to help young people overcome barriers to work and education. As a result, the company engaged with 582 Wrexham-based 18 to 21-yearolds, which saw more than 60% progress into education or volunteering, and several youngsters secure employment.

WeMindTheGap also launched a pilot programme, WeBridge, which supported seven young people into work, three into accredited training and three into volunteering. In addition, the charity introduced innovative systems and portals designed for long-term impact beyond the UKSPF grant, with potential benefits extending across North Wales and the UK.

Mayoral elections deferred to May 2027

Cheshire and Warrington leaders have welcomed confirmation that the area can progress to the next stage of pursuing a devolution agreement, and that potential Mayoral elections for the area will also be deferred to May 2027.

In an announcement made in July, the government confirmed that Cheshire and Warrington has passed the necessary statutory tests and can continue work on securing a devolution agreement for the area. The government also confirmed that, subject to the consent of all three councils, Cheshire and Warrington are able to establish a Mayoral Combined Authority early in 2026 and move the Mayoral election from May 2026 to May 2027.

Earlier this year, Cheshire and Warrington, as one of six devolution priority areas, supported a government-led statutory consultation, which asked local people about the potential benefits of devolution. The consultation findings helped to inform the government about whether Cheshire and Warrington met the necessary statutory tests, demonstrating the area’s readiness to deliver a devolution programme. The government’s consultation attracted 1,663 responses from individuals and organisations across Cheshire and Warrington.

Respondents in favour of the proposal cited improvements to the local economy and recognised the potential for more decisions to be made locally by people who know the area. They anticipate better public transport and public services, and that devolution will build on established joint working across the area. Some respondents raised concerns about whether an agreement could deliver benefits to market towns and rural areas as well as larger towns and cities. Some feedback also included concerns around additional bureaucracy and costs.

Local leaders will continue to work with government to deliver the best agreement for Cheshire and Warrington, and help people understand devolution’s benefits, processes, and governance arrangements. The government has also confirmed that any Mayoral elections for Cheshire and Warrington would be moved to May 2027. This would align the election of a Mayor with local elections in Cheshire East and Cheshire West and Chester, reducing costs and potentially increasing voter turnout.

Local partnership provides goal-den opportunity to three grassroots football teams

Calling all young football stars in our community! Hotel Wrexham has partnered with FORZA, a brand by Net World Sports, to launch a special competition to celebrate the amazing football talent in Wrexham’s local teams. The competition provides local grassroots football teams with the opportunity to win one of three fully-customised FORZA football kits for up to 15 members of their squad.

The competition is open to local football teams with players aged from nine to 14. To enter, teams are invited to share a video of their best goal on Instagram or Facebook, tagging in @hotelwrexham and @findyourforza and #WrexhamWonderGoal. The goals will be judged by the two businesses, and the winners will be announced on 12 September 2025. Teams can enter as many times as they like.

Moneypenny Launches Dedicated Hospitality Team

Wrexham-based Moneypenny has launched a dedicated hospitality team in response to rising demand from pubs, restaurants and hotels looking to operate more efficiently, amid soaring costs and National Insurance hikes.

As hospitality venues across the UK face mounting financial pressures, many are turning to outsourcing to streamline operations, reduce staffing burdens and improve service, without increasing overheads. Moneypenny has seen a 26% increase in hospitality enquiries over the past 12 months, prompting the creation of a specialised team trained to handle the unique needs of the sector.

Lexus Wrexham Open

The Lexus Wrexham Open, the biggest women’s tennis tournament to be played in the UK this year outside of the grass court season, will be held in North Wales for the first time in October. The event, which is part of the ITF’s World Tennis Tour, will attract leading British and international tennis stars to Wrexham Tennis & Padel Centre, a 600-seat capacity arena for spectators constructed around the main indoor show court.

Lexus Chester will sponsor a business breakfast for the local business community, one of the flagship hospitality events taking place alongside world-class tennis during the week of the tournament. The business breakfast will be held at Wrexham’s Ramada Plaza Hotel on Tuesday 21 October. Dave Courteen, event promoter for the Lexus Wrexham Open, which will take place between October 19-26, has welcomed Lexus Chester adding its name to the growing list of local sponsors. He added: “It’s brilliant that they have come on board to support the event. Lexus is a main brand sponsor of British tennis, so for Lexus Chester to have the opportunity to support this tournament at a local level is excellent.”

Wrexham Hypnotherapist helping women

to ‘find their voice’

Speaker, author and therapist Cat Williams from Wrexham provided her expert guidance on how to master public speaking and storytelling at the recent Womanifest festival in Cheshire. The event was aimed at women and teenage girls and blended personal development with music, movement, wellbeing and community spirit in a fun, festival-style setting. Cat shared subconscious techniques to help people release their own unique voice, whether that is for public speaking, networking or personal growth.

“So many people physically freeze when faced with meeting new people, whether that’s in a work or personal setting. My simple techniques tap into our subconscious mind and remove the root causes of whatever has put that fear into us, allowing us to finally be able to speak confidently, whether that’s to just one person or a room full of people.”

Supreme Sheepdogs Set to Impress at Historic Venue

The International Sheepdog Trials 2025 will be taking place at Brynkinalt Estate, Chirk, Wrexham from Thursday 11 to Saturday 13 September 2025. The 2025 International trial is the culmination of the sheepdog trials diary, with competitors and their dogs from the four nations qualifying at their own National Trials throughout the summer. From these trials, each Nation sends a team to the International trial, where competition is strong, as members and their dogs compete to become International Supreme Champion.

Iain and Kate Hill-Trevor from the Brynkinalt Estate have kindly agreed to host the trial this year.

The layout of the field enables an excellent viewing location from the stands, with visitors able to see the wide parkland expanse rolling out and up towards the Hall in the distance. The sheep being used for the trial this year are hardy Welsh Mountain yearlings, a breed synonymous with the Ceiriog Valley and surrounding North Wales area.

Sponsorship opportunities are still available for this year’s trial and any support given would be greatly appreciated. Sponsors will be displayed to event visitors through various channels and BBC Televisions’ Countryfile program will be filming for one of their feature episodes about the trial. This provides a unique opportunity for brands to showcase their products, both to its core membership and a wider audience. For more details, please contact 2025isdssponsorship@gmail.com

The Ice Cream Farm marks 10 years with significant new investment

The new all-weather outdoor play area is the single biggest change to the Tattenhall business, The Ice Cream Farm, since its £5 million redevelopment in 2015. Set to be The Ice Cream Farm’s best value attraction, The Ice Cream Fields is designed with inclusivity in mind, to enhance the visitor experience, whilst also helping to manage footfall during busy peak periods.

“We kicked off our tenth year by receiving an Autism Friendly Award and were then named Cheshire’s best large visitor attraction of 2025. Now with the opening of The Ice Cream Fields, I feel so proud of what the team has achieved in our milestone year and excited for what this all means for the future of The Ice Cream Farm.” said CEO and owner Jonathan Fell.

To design the new attraction, The Ice Cream Farm called in Jupiter Play & Leisure – one of the original contractors for the 2015 redevelopment – which helped to create outdoor play area, Daisy’s Garden.

Roy Shelton Appointed New President of Chester Business Club

Roy Shelton, the CEO of the Connectus Group and founder of DropJaw Ventures, has been appointed President of Chester Business Club. He takes over the prestigious role following a distinguished tenure within the club, having served in various leadership positions, including Vice-Chair, Chair and Executive Committee (EC) member.

With a deep commitment to the local business community, Roy brings a wealth of experience and passion to the presidency, positioning the CBC for continued success and growth. His leadership journey within the club spans many years, during which he played a pivotal role in guiding the organisation through some of the most challenging times in recent history, including the Covid-19 pandemic.

Roy takes over the role from Paddy Gill, who has served the club with distinction. Roy said: “I have been a member of CBC for many years, having served on the EC. I am hugely proud to accept the role as President and follow in the footsteps of club and business leaders such as Julie Morgan and Paddy Gill. I look forward to supporting the new Chair, Gavin Floyd, and the talented EC, and will strive to deliver great outcomes for businesses and good causes in and around our great city.”

The appointment was confirmed on Monday 7 July, at the CBC’s AGM. Gavin Floyd was announced as the new Chair, replacing Jan Chillery. Gavin will be assisted in his role by new Vice-President Ros Ellis.

“Roy’s appointment as President is a significant moment for the Chester Business Club,” said Gavin Floyd. “He has demonstrated exceptional leadership and dedication to the club and its members over the years, and I look forward to working closely with him to continue delivering tangible benefits to our members and the wider business community.”

With a commitment to fostering growth and innovation, CBC's membership includes a diverse range of industries, from small enterprises to large corporations, all united by a shared goal of making Chester a thriving hub of commerce and community. The club is also a prolific supporter of local charities and holds events throughout the year, including the now-famous CBC Charity Walk and Annual Ball.

Entries now open for the Visit Cheshire Tourism Awards 2026

Cheshire and Warrington’s tourism champions are being encouraged to shine, as the region’s top visitor awards return with a new name. Entries are officially open for the Visit Cheshire Tourism Awards 2026, with this year’s celebration of the region’s visitor economy. Run by Marketing Cheshire (and until last year called the Marketing Cheshire Tourism Awards), the awards honour excellence across the entire visitor economy – from standout attractions and stylish stays, to unforgettable events and first-class hospitality. The prestigious event will take place on Thursday, 5 March 2026, with the host venue to be unveiled in the coming months.

“The influence of Chester Zoo is significant, and I spend a lot of time working with governments to help prevent extinction of species”

naturally A success story,

Since its original opening in 1931, Chester Zoo has become one of the most popular visitor attractions in the UK. Earlier this summer, it was recognised as the most visited paid-for attraction outside of London and third most visited overall. The zoo is also the third largest employer in the Chester area and is leading the way in conservation and environmental excellence. With the new Heart of Africa habitat and the brand-new zoo hotel recently opened, it is a very busy and exciting time for the attraction. We sat down with its CEO, Jamie Christon, to tell us a bit more about the zoo and the role it plays within the region, and also on the world stage.

Jamie Christon joined the zoo 12 years ago and has been CEO since 2021: “It is not what I planned on doing when I left university, but I feel exceptionally fortunate that I get to work in this exciting and beautiful environment. I also have the opportunity to work overseas quite a lot, helping and supporting field programmes with partners and staff associated with the zoo.

“The influence of Chester Zoo is significant, and I spend a lot of time working with governments to help prevent extinction of species. One surreal incident was when I arrived in Uganda and a Chester Zoo branded Land Rover picked me up, to take me to where we were working that day.”

Out of Africa into Chester

The Heart of Africa habitat opened in April. It represents a £28.5 million redevelopment across 23 acres of the

zoo’s grounds. Taking inspiration from Uganda and Kenya, the zoo has created 3.5 acres of mixed Savannah habitat, which includes Grévy’s Zebra, Ostrich, Roan Antelope and Northern Giraffe.

Jamie explains: “This is the first time we have introduced habitats for mixed species. Not only is it a first for us, but it is also a first in the UK. The introduction has been slow and gradual, to give the different animals the opportunity to adjust to their new

environment. We have even had to take into account the different characteristics of the different animals. For example, did you know that ostriches are far more confident than giraffes?”

Along with the Eastern Black Rhinos, Meerkats and 107 Flamingos, another animal that makes up the Heart of Africa family is the Vulture: “There has been an 80% crash in vulture numbers in their natural habitat in recent years. This is due to poachers poisoning them, so they don’t give their location away when illegally hunting. We are hoping that their introduction here will help reverse the tide.”

There is also a Hidden Heart of Africa, which is an indoor exhibit and is now home to a whole host of creatures, including the Naked Mole Rat, Spitting Red Cobras, an Ethiopian Python, toads and approximately 20,000 locust.

“Did you know that ostriches are far more confident than giraffes?”

A safari experience

In addition to Heart of Africa, the eagerly-anticipated 51-bedroom lodge hotel opened at the zoo last month. The Reserve offers luxurious lodge accommodation in a range of lodges – which cater for two to 12 people – surrounding a pool and a lake, where human residents will have the opportunity to watch the animal residents, including Northern giraffe and Grévy's zebra, at close quarters. “In fact, some of the feeding stations have been positioned to provide guests with the opportunity to watch the animals close at hand, from the safety and comfort of their lodges.”

As well as the lodges, The Reserve has a 140-cover restaurant and bar, concierge parking and an orientation lodge. The hotel has been developed to a high specification, with air source heat pumps, a sedum ‘living’ roof and PV panels. When fully operational, it should all be energy self-sustainable.

Sustaining a natural world “Sustainability is very important to us and we use local contractors wherever we can. In fact, part of our Sustainable Policy is all about using local companies and suppliers where possible. Much of our fruit and vegetables are grown locally – some of it is really local, as it’s actually grown on site!

“We are very excited about the launch of the hotel. Each of the lodges feature special touches, such as copper tree standing baths, views onto one of the giraffe feeding stations or lodges that are fully accessible. They look incredible and align so closely with my original vision of them back in 2016, when the planning for this project started.”

The project has been a labour of love, with the initial idea taking hold in 2016. Then with Covid, it was late on in 2023 before work started on site. Now, 18 months later the dream has become a reality.

Making a mark on Chester

In addition to his role as CEO, Jamie also takes on various voluntary roles. He Chairs the British and Irish Association of Zoo and Aquariums (BAIZA), which is made up of 130 visitor attractions across the UK and Ireland.

“The zoo sector can’t just rely on people coming through the gates anymore, we need to look at ways of diversifying our income streams”

He represents their interests globally. “I also represent the zoos in Europe at the World Association of Zoos and Aquariums (WAZA).”

Closer to home, Jamie is Deputy Lieutenant for Cheshire and sits on the Board of Governors at The Kings School. As if that wasn’t enough, with Chester Zoo playing such a significant role within the region’s visitor economy, Jamie recognises the importance of working with the wider area, to promote the visitor economy and inward investment. “The zoo is a member of Marketing Cheshire and I have sat on the board for the last three years. I took over the Chair position in April this year.

“The board at Marketing Cheshire is made up of experts from across the visitor attraction, tourism and hospitality sectors, and it is an exciting time. We have recently hosted Media Getaway, when 100 national and

international travel writers visited the city. We had the chance to showcase the city and its surrounding area.”

Jamie is a Chester resident and a strong champion of the area, and despite the difficult economic climate, he believes Chester is still a good place to live and do business. “It’s all about collaboration and doing things differently. The zoo sector can’t just rely on people coming through the gates anymore, we need to look at ways of diversifying our income streams.

“Historically, the busy times for the zoo were May to August, but we have looked at different ways we can encourage customers throughout the year. We are currently running Afterglow – early evening opening – and we will soon be gearing up for the Christmas Lanterns, which start at the end of November. These events all help flatten the peaks and troughs and support our quieter months.”

Future plans

With the Heart of Africa and The Reserve complete – both delivered on time and to budget – Jamie and his team are already planning the next phase of development at the zoo. “We are always looking for ways to improve, whether that is creating better habitats for the animals, or improving the customer experience for our visitors – we never stop. Our next projects include relocating the aquarium and developing an area of the zoo previously known as “African forest”. This will involve replacing the existing assets and infrastructure by 2031.

“We know we have a big responsibility at the zoo. We are the custodians of many species of animals and plants that are actually extinct in the wild, and we feel very honoured to be in that position”.

Chester Zoo in Numbers

• Team on site 365 days a year, 24 hours a day

• Over 130 acres

• 37,000 animals

• 1200 members of staff including scientists and retailers, chefs and vets

• Third biggest employer in Chester

• 200 volunteers

• 2.1 million visitors in 2019

• Aiming for 2.1 million visitors this year

• 166,000 members

• Average visits 4.8 times/year (although some have been known to visit 300 times in one year!)

• 13km of footpath within the zoo.

Did you know, Jamie’s favourite animal is the Northern Giraffe? “They are so graceful and majestic, with those beautiful long eyelashes. And the way they plough through the Savannah is awe-inspiring. I feel so proud of the successful breeding programme we have introduced.”

“We are always looking for ways to improve, whether that is creating better habitats for the animals, or improving the customer experience for our visitors – we never stop”

MasterChef What employers can learn from the scandal

BY HELEN WATSON

A duty of care that extends beyond contracts

All businesses must recognise the overarching duty of care they owe to staff and others working on their behalf. Legally, employers are required to take reasonable steps to prevent sexual harassment from occurring. One of the most effective ways to do that is by developing and enforcing a robust, zero-tolerance policy. That policy should be in place from the outset and clearly communicated to all staff, as part of their onboarding.

In some industries, the lines between employer, worker and contractor may appear blurred – which is arguably what happened in the case of MasterChef, where multiple production companies and individuals were involved. But from a practical, and often legal, standpoint, that doesn’t matter. Employers can still be responsible for the behaviour of individuals working under their banner, and their duty of care can extend to anyone interacting with the business.

Both the BBC and MasterChef have found themselves in hot water again, following presenter Gregg Wallace being sacked after claims of inappropriate language and behaviour against him were upheld. Within days, his co-host John Torode was also dismissed after an allegation against him using ‘an extremely offensive racist term’ was upheld. It’s undoubtedly a PR disaster for the BBC, but there are also vital lessons all employers should take from the fallout.

Policies are only useful if people understand and trust them

Any policy on sexual harassment should clearly outline how complaints are to be handled – including who complainants should speak to, how investigations will be carried out and what outcomes could follow.

It should provide examples of conduct that may be deemed harassment, while making it clear that this list isn’t exhaustive. In many cases, sexual harassment is subjective: what feels

harmless to one person may feel deeply uncomfortable to another.

Staff should be provided with regular training on recognising harassment and understanding the company’s complaints process. Crucially, this should apply not only to internal workplace dynamics, but also to interactions with external partners, freelancers or contractors – particularly relevant in industries like television, where collaborative working is common.

“In many cases, sexual harassment is subjective: what feels harmless to one person may feel deeply uncomfortable to another”

A fair and impartial investigation process is also essential to maintaining trust, with the policy detailing who will be involved in handling complaints, how conflicts of interest will be avoided and how long the process should reasonably take. Smaller businesses may wish to consider outsourcing investigations to an external body to ensure neutrality, particularly where internal structures may lack the capacity to handle sensitive matters with appropriate confidentiality and independence. It’s vital that employees know how to raise concerns and feel confident that complaints will be taken seriously, investigated sensitively and acted upon. A strong culture of accountability can help deter inappropriate conduct before it occurs – but only if everyone understands the standards expected of them.

Legal exposure is just the start

The consequences for failing to prevent or properly handle harassment in the workplace are significant. Legally, employers can be held vicariously liable for the actions of their staff and if a company fails to show that it took reasonable steps to prevent inappropriate behaviour, it may

be required to pay compensation. Employment Tribunals now also have the power to award an uplift of up to 25% if the employer is deemed to have failed in its responsibilities, making any mistakes even more costly.

But beyond the legal risks lie reputational ones. In an era of social media, one incident – even when involving a third-party contractor – can lead to a tidal wave of public scrutiny and backlash, with the reputational damage alone costing a business dearly in lost contracts, customers and goodwill. The MasterChef controversy is more than just a headline. It’s a wakeup call for organisations across all sectors to review their policies, training and procedures – and to ask whether they’re doing enough to foster a safe, respectful working environment. When it comes to harassment, prevention is always better – and far less costly – than cure.

Helen Watson Aaron & Partners 01244 405565

helen.watson@aaronandpartners.com

“The MasterChef controversy is more than just a headline. It’s a wake-up call for organisations across all sectors”

Networking VOX

On Thursday 3 July, we were lucky enough to be joined by actors Ruby Snape and Ian Puleston-Davies for our quarterly VOX networking. The July session took place at Wrexham University, thanks to the Entrepreneurship team. Attendees enjoyed networking and refreshments, before settling down to listen to the inside scoop from Ruby and Ian. Attendees also found out more about the narrative-based production company the pair have set up, along with fellow actor, Dean Fagan, in Wrexham.

Featured in issue 15 of VOX, Minera Studios Cymru is based in Kingsmill. The team has the vision to see Wrexham and north east Wales at the forefront of

businesses and creatives to make this happen. Following their slot, Ruby and Ian stuck around to chat to the attendees and answer any further

Future dates

Thursday 2 October Our next networking event takes us back to the Nordic Tipi in the garden of the Golden Lion in Rossett, where our first VOX networking event took place in the summer of 2022.

Like the magazine, our networking has grown and developed over time, and we are looking forward to welcoming Sasha Kenney, who will be talking about ‘Entrepreneurial Mindset: The Hidden Key to Growing Your Business’.

Hope you can join us!

NETWORKING VOX

Book today! ONLY 40 spaces

Join us for our networking session with special guest speakers: Sasha Kenney Wrexham University

As the last issue of VOX comes out, we are continuing with our quarterly networking session. Join us for an evening of networking and interesting conversations.

DATE: Thursday 2 October

TIME: 17:00 - 19:00

LOCATION: The Golden Lion, Rossett

PRICE: £18 (includes refreshments)

Book your space online at: www.ezpublishing.co.uk/events

Caring, professional grooming for all breeds. Friendly service. Pampered dogs!

07538 817818

A modern pub rooted in

tradition

Restauranteurs Ben and Joe Wright are turning their hands to a brand-new venture, with their recently opened pub-restaurant in Great Boughton. Having undergone a complete renovation, The Jolly Gardeners opened its doors for the first time on 11 August 2025, welcoming guests to its pub and first floor 30-seater restaurant.

After almost 20 years of running successful restaurants – including the Michelin bib gourmand-recognised Joseph Benjamin (awarded to restaurants which serve standout food at affordable price points) and four Porta tapas restaurants in Chester, Altrincham, Salford and more recently, West Didsbury – the brothers felt that the time was right to try something different. We caught up with Ben Wright, to find out more about their latest project.

Ringing the changes

Change has always been something the pair are good at and over the years they have adapted their approach

accordingly, as Ben explains:

“Our business plan has changed so much since the early days and continues to develop. As with everyone in hospitality, the pandemic was a real turning point for us. Coming out of Covid, we wanted to make a better business and really focus on what works. It gave us the opportunity to do things differently. We decided we wanted to simplify and convert all our businesses to the Porta model.

“This meant shutting Joseph Benjamin and expanding our existing Porta restaurant into it. We knew that some of our loyal customers would be upset, so we contacted them individually.

“We decided we wanted to simplify and convert all our businesses to the Porta model”

We are delighted that many of them continued to support us, even after our change of direction. The opening of the larger Porta restaurant in Chester was nerve-wracking, but the queues that formed down Northgate Street were incredibly gratifying.”

Challenges and rewards of a listed building

In early 2024, the pair took on their next new challenge: “We saw the ‘for sale’ sign on the empty building on Christleton Road and we thought, why not have a look at it. When we viewed, the period features, the wood panelling and the original fireplaces really caught our imagination.

“The pub is a Grade II listed building and the first commercial building we have owned. It has required extensive renovation – including a whole new roof, using specially sourced Ffestiniog slate tiles – which delayed our opening date. However, we have ensured that the entire renovation has been sympathetically done, and I think the end results have been worthwhile.”

The first recorded pub on this site in 1850 was called The Jolly Gardeners. The name was a nod to the area’s thriving market gardens, full of orchards and nurseries, that supplied Chester Market. The market garden ran through Boughton Hall and Cherry Orchard. Today’s pub was built in 1907 and previously known as Ye Olde Gardeners Arms, but the team has decided to bring back the original name. And with their commitment to using fresh – and wherever possible, locally-sourced –produce, they are once again celebrating the rich horticultural heritage of the area.

Timing is everything

Six months after Ben and Joe bought the pub, they were sent details of the property in West Didsbury, which is the latest Porta restaurant to open. “The location and the property were perfect for us, but we had just bought the pub. After some thought and budgeting, we worked out we could do both – we had to do it! Porta West Didsbury opened in November 2024.”

Their Porta tapas restaurants bring the best of Barcelona and Madrid to UK diners and have met with acclaim and success. Porta is the kind of place to

relax in – unpretentious and comfortable with good music, beer, wine and food.

Jolly good fellows

The team behind The Jolly Gardeners is looking forward to developing the reputation of the pub and growing its customer base. “We’re employing 30 full-time and part-time staff at The Jolly Gardeners. We are delighted about how the team which has come together. It is made up of some local hospitality stalwarts – these include head chef George Prole, who used to work for the business, before heading down to London to further develop his skills, and general manager William Baker, who is a local hospitality expert

and who many people will recognise from other leading local hospitality venues.

“With the various delays to the renovations, we have had much of our team onboard well ahead of the opening of the pub, so we have really been able to ensure that their vision aligns with our own. As time has gone on, we are continually thrilled to find just how closely aligned with us the team actually is.

“Our vision for The Jolly Gardeners is simple: a proper local pub. Great beer, excellent food made with local produce and a wine list we’re genuinely proud of.”

“When we viewed, the period features, the wood panelling and the original fireplaces really caught our imagination”

Shine Bright: enhance your business skills

Building on the success of VOX networking, we have introduced EZ Training – a series of dynamic workshops designed to empower and elevate your skills.

Our workshop sessions are run by business professionals, experts in their respective fields, who will share their knowledge and provide insights to help you succeed.

EZ Training workshops are designed to be interactive, informative, and enjoyable, with refreshments provided and plenty of networking opportunities to connect with like-minded professionals.

Our next workshop on 25 November is: Public Speaking, by Sian Lloyd, broadcaster and presenter.

Public speaking is often described as people’s greatest fear, but it needn't be! During this session Sian will explore the power of effective public speaking and share tips to help those looking to improve their own communication skills. Whether you are looking to build confidence to take the first steps, or are looking to further develop your own style, Sian will be on hand to offer advice and to share some of her own experiences.

The workshop will cover how to prepare for presentations and media interviews, some of the common pitfalls and offer practical solutions.

To book on or find out more about the training, the trainers and what you’ll learn, visit our website for more information: ezpublishing.co.uk/training

Simple IT Solutions for Complex Problems

A conversation with Elyn Corfield

CEO Business and Commercial Banking

SMEs: the economic heart of business

“Since 1765, Lloyds Bank has been serving the people, businesses and communities of Britain.”

Lloyds Banking Group is situated on Chester Business Park. This striking office building was previously the home of MBNA, until Lloyds Banking Group bought the business in 2017. Elyn Corfield, Chief Executive Officer (CEO) of Business & Commercial Banking, was Chief Financial Officer (CFO) at MBNA at the time and played a fundamental role in the sale of the business. We spoke to Elyn, to find out more about her journey in the financial services sector and what advice she would give to young people considering a career in the banking industry. We also asked her what encouragement and assurance she can provide to SME businesses, against the backdrop of today’s economic climate.

Motoring forward

When asked about her early career, Elyn explained that she began her financial services career working in the motor trade:

“I joined Lookers Group as an accountant and worked in various roles within the group based in Manchester. It was a fantastic experience and learning curve, and it provided me with a fantastic grounding. I will always have a fondness for the motor industry.”

In 2001 Elyn joined MBNA, which was a fast-growing, American-based banking business with a diverse workforce.

“Having come from the motor sector, which was a heavily male-dominated environment, it was refreshing to be working in a company where the workforce presented a 50:50 split.

“I was given the opportunity to grow and develop my skill base and technical expertise, and build my network and leadership abilities. In 2013, I was appointed CFO.”

Giving back

Around that time Elyn had the opportunity to become involved in a voluntary capacity with Marketing Cheshire, where she became a NonExecutive Director. She also became a school governor at Boughton Heath School and a trustee for the MBNA Foundation. “With my financial services expertise and leadership skills, I was able to make a difference, with regards to governance and have a positive impact within the community, which I felt was really important.”

An exciting new chapter 2016/17 was a pivotal time for Elyn when MBNA decided to sell the business. “For 15 months, I was involved in the sale of the business to Lloyds Banking Group. It was an exciting time, but one not without its challenges. I ended up spending huge amounts of time in London, but I recognised that this was an opportunity to join something bigger – and best of all, something with a UK focus and a commitment to helping Britain prosper.

“What was really important to me was that the values MBNA aspired to were closely aligned to the values of Lloyds Banking Group. So, although there was obviously lots of change, fundamentally both organisations were large and inclusive, and so the ethos of the business remained constant. In this way, I could reassure the MBNA team of about 2,500 staff that they had a future in financial services. I am so proud of what we achieved with the successful sale of MBNA to Lloyds Banking Group.”

“With my financial services expertise and leadership skills, I was able to make a difference, with regards to governance and have a positive impact within the community, which I felt was really important”

Advice to business

Now, as CEO of Business and Commercial Banking, Elyn and her team work with businesses across the UK, including North Wales, Shropshire, Manchester and Cheshire. These businesses range from start-ups to large organisations with turnovers up to £100 million. “SME businesses are a vital part of the UK’s economy and in fact, they provide 60% of the employment across the country. We work with nearing 1,000,000 SME businesses, helping them to grow and thrive. In the last decade, UK businesses have had to deal with a lot of challenges and have had to be adaptable and resilient.

“SME businesses are the economic heart of the country, and we have huge respect for business owners and what they face on a daily basis. We’re committed to working with our customers, to help them surmount the challenges. But they also need to reach out to – and use – their networks, understand their market and talk to their banks as a trusted partner. Through our leading digital banking services and our Relationship Managers, we’re there to help them as they start up, grow and thrive, facing into and navigating the challenges that running a business can throw at you.

“While there is obviously ongoing uncertainty across the country, there is also confidence and a potential for opportunity. Our monthly business barometer gives a snapshot of what the picture is on a more regional level. This can change month-on-month, and it provides interesting insights.”

Be bold, be curious

Elyn has had an incredibly successful career in financial services, an area that is still perceived as a male industry.

“Coming from the motor trade, where there was an underlying bias, I was fully aware of potential gender discrimination. However, where I have faced it in my career, it has just spurred me on to do better, be better. I come from a sports-mad, competitive family, where we have always been encouraged to challenge and face into things. I think this has carried on into my professional life.

“Working in Lloyds Commercial Banking division has been a fantastic experience, and I have found incredible

flexibility, which has enabled me to balance being a senior leader and also a mother. Flexibility is all about give and take – and it has to work both ways. Lloyds was one of the first FTSE 100 companies to publish a target for senior level gender split and today we have a 50:50 split on the board, and our senior leadership team is 45% women.”

When asked about the advice she would give a young person looking to forge a career in financial services, Elyn was very clear: “Be bold – grasp opportunities when they arise. Be sure to speak up and be heard, although it’s also important to know when to listen too. Be clear on your decision – whether the answer is yes or no. Any decision is better than not making a decision at all. And be curious – you don’t need to know all the answers on day one, but ask questions, find out and develop your understanding. I would always advise you to step out of your comfort zone.”

Be yourself

“Ultimately, a successful business is a diverse business, so business owners should embrace the difference and encourage their teams to bring their whole selves to work.”

Lloyd’s monthly business barometer

“Our monthly business barometer provides the latest insights into how businesses are responding to the current economic landscape. This information is useful to us, but also provides reassurance to other business owners that they aren’t alone. “

The figures from July’s data – and particularly those around businesses’ priorities are:

North West England

• Business confidence in the North West fell three points to 52% in July, down from 55% in June.

• Firms’ optimism in their own trading prospects remained unchanged at 52%, but optimism in the wider economy fell five points to 52%.

• For growth in the next six months, businesses in the region flagged these key areas:

1. Evolving offerings (new products/services) – 55%

2. Entering new markets – 39%

3. Introducing new technology (e.g. AI/automation) – 36%

Wales

• Business confidence reached 76%, remaining the highest of any UK nation or region for a second consecutive month, up from 67% in June.

• Optimism in own trading prospects rose 20 points to 86%, while confidence in the wider economy dipped two points to 66%.

• A net balance of 68% of Welsh businesses expect to increase staff levels over the next year, up nine points from last month.

• In the coming six months, top growth focus areas were:

1. Investing in their team (training) – 59%

2. Evolving offerings (new products/services) – 38%

3. Introducing new technology (e.g. AI/automation) – 35%

Building Con昀dence. Delivering Quality.

With over 30 years’ experience, Ewson Contractors is Cheshire-based construction and maintenance company you can trust. From major contracts to smaller works, our expert team delivers projects across multiple sectors – always on time, on budget and to the highest standard. We combine traditional values with a modern approach, working with specialist partners to achieve outstanding results every time.

Ewson Contractors, Whalebone House, Plassey Lane, Willington, Malpas, Cheshire, SY14 7LS

ROSSETT Business Services

RACHEL CARSON

Q&A

Belgrave Wincham

A guide to pensions for business owners

If you’re a business owner, you already know that the everyday running of your company is just one part of the role. Making sure you get rewarded properly, and tax-efficiently, is another. Pensions can be a powerful way to achieve this. Offering both tax savings and a buffer against business risks they can, with the right approach, have the potential to become one of your most valuable financial tools.

Here, Craig Roberts, director of Belgrave Wincham Independent Financial Planners in Wrexham, answers some of the most common questions clients ask them.

How can a pension plan benefit me as a company owner?

Pensions are a smart and tax-efficient way to take money out of your business. Company contributions to your pension usually qualify as a business expense, which lowers your corporation tax bill – and, unlike your salary, you don’t pay National Insurance on pension contributions either. The money inside your pension grows free from income and capital gains tax too.

On top of this, when the time comes to access your pension (currently possible from the age of 55, and rising to 57 in April 2028 for those born after 5 April 1971), you can take up to 25% tax-free, with the rest taxed as income. Simply put, pensions allow you to keep more of your business income, by reducing tax along the way.

How much can my company pay in?

The current standard annual allowance as a limited company director is £60,000 per tax year – but it can be higher if you have any unused allowance from the previous three years thanks to ‘carry forward’ rules.

However, if your income exceeds £260,000, the allowance tapers down to as little as £10,000. Careful planning between you, your financial adviser and your accountant, is important here to maximise contributions, while avoiding unexpected tax charges.

Is it better than paying dividends?

Dividends are tax-efficient, but they are paid from post-corporation-tax profits and taxed again personally. Employer pension contributions, however, are paid before corporation tax and grow tax-free until you draw them.

Most directors don’t rely on just one route. The best approach is often a mix of salary, dividends and pension contributions to balance short-term income needs with long-term tax planning – and to reduce dependence on a future business sale, which may not go as planned.

What’s the best way for me to start a pension as a business owner?

It’s simpler than you might think. Your company can pay directly into your chosen pension scheme, such as a personal pension or a self-invested personal pension (SIPP). You’ll choose the provider and investment approach, with guidance from your financial adviser to manage costs, contribution limits and tax allowances.

Some directors prefer SIPPs for their flexibility, including options to buy commercial property within the pension. Others opt for simpler, lowcost funds. The key is having a clear plan that matches your aims and timescale.

How can I make the most of my pension investments?

The best way to maximise your pension investments is to take full advantage of what makes pensions special – the ability to manage your money without immediate tax charges.

You can, for instance, adjust your investments if your circumstances change, move between different options when opportunities arise,

and fine-tune your strategy over the years, all without tax charges until you actually retire.

Many directors also use their pension to diversify beyond the business. If most of your wealth is tied up in your company, investing your pension in things like global shares, bonds or commercial property (through a SIPP) can help spread risk and build up security outside the business.

The important thing is to see your pension as part of your bigger financial picture, not something you set and forget. Regularly reviewing your pension helps make sure it still fits with your age, goals and plans for the future of your business.

How does a pension fit into my wider exit strategy?

Many business owners plan to fund retirement by selling their business, but sales can fall through, take years, or deliver less than expected. A pension on the other hand is ring-fenced from company risk and remains yours, no matter what happens to the business.

That’s why a pension is such an important part of your exit strategy – it can give you a reliable, independent source of retirement income alongside whatever you make from selling the business. It’s all about having options and knowing you’re prepared for whatever comes next.

Belgrave Wincham

We specialise in supporting business owners through every stage of their financial journey – from building tax-efficient pension strategies and protecting against business risks, to planning for growth and exit.

Contact our expert team, to find out how we can help you build the future that you want.

mail@belgravewincham.co.uk

Tel: 01978 806505

This guide is for information purposes and does not constitute financial advice, which should be based on your individual circumstances. Levels and bases of, and reliefs from, taxation are subject to change, and their value will depend upon personal circumstances. The value of pensions and any income from them can fall as well as rise.

THIS CONTENT IS SPONSORED

Earn your marketing

stripes

By CLARA HUGHES

Taking back time

Time is one of our most precious commodities. Whether that is time spent working on your business, time spent learning new skills, leisure time with friends and family, holiday time, time for your interests and hobbies, or just time to rest, relax and recharge. It’s also something that in today’s increasingly busy environment is at a premium.

Guard your time

The indisputable fact is, there’s only so many hours in the day, so how do you do everything you want to do, in what is only a limited time period?

There is no right or wrong answer to this, nor is there a rule that says what’s most important for you to spend your time on. It really is up to you to prioritise what matters to you most. The things you need to make happen and the things you want to find or make time for. Big commitments often eat into your time and sap your energy, while others, such as leisure activities or sports, can enrich your life.

Time to plan

Some people work well to schedules and lists, while others prefer to ‘go with the flow’. But if you are struggling to find the time to do everything, scheduling your time might be an idea. Making time for all the important things in your life. You might even find that you genuinely don’t have time to do everything and where that’s the case, you need to find a different approach.

Time to rethink

So, whether it’s outsourcing an element of your work, which isn’t your area of

expertise, such as accountancy, HR or marketing – depending on what your business area is – or whether it’s just learning how to say no to a project, when you are already busy, taking back time will do more for you than just giving you a few more hours in your day. Your mental and physical wellbeing will benefit from a more measured approach, and by prioritising what is really important to you, you’ll often find that you get more done!

Clara Hughes Director Zebra Marketing and Communications clara@zebra-comms.co.uk

“It really is up to you to prioritise what matters to you most. The things you need to make happen and the things you want to find or make time for”

Window to the past

This autumn, Wrexham Library will become home to ‘Clip Corner’, as a local access for the Wales Broadcast Archive that is based at the National Library of Wales. For the first time, people in Wrexham will be able to walk into the local library and sit down to explore nearly a century of television and radio from across Wales, including stories, videos, radio clips and more about the history of Wrexham itself.

A front-row seat

The Wales Broadcast Archive (WBA) is a groundbreaking initiative and the first national broadcast archive in the UK, dedicated to preserving and celebrating over a century of Welsh television and radio history. Based at the National Library of Wales in Aberystwyth, the archive brings together the collections of BBC Wales, ITV Wales and S4C, with support from the National Lottery Heritage Fund. The Welsh Government has gathered more than 400,000 broadcasts into one national archive. It’s a treasure trove of Welsh life, language, culture and history, and now Wrexham has a front-row seat. Alongside the Wales Broadcast Archive and department that is located at the National Library, Clip Corners feature across Wales to provide local, accessible research points for local history across the country.

A treasure trove of footage

From rare clips of Wrexham AFC matches to local news coverage of the Gresford Colliery Disaster, the Llay Main pit, or royal visits to the region, the new Clip Corner is a gateway to memories that may have otherwise been lost. Whether you are researching your town’s industrial roots, learning Welsh through old S4C programmes, or reminiscing about a holiday from a 1980s travel show, the Clip Corner will have something for everyone.

But it’s not just about watching old TV. The new Clip Corner is already becoming a creative hub for the community. Over spring and summer 2025, the North East Wales team within the WBA ran a series of workshops with local groups, all inspired by clips from the archive. As Wrexham continues to grow as a cultural and creative force in Wales, the arrival of the Clip Corner is a timely gift. It brings the past into the present, placing the stories of ordinary people, our grandparents, neighbours and friends into the spotlight.

More information about Clip Corners across Wales can be found here: library.wales/wales-broadcastarchive/clip-corners

“Clip Corner is a gateway to memories that may have otherwise been lost”

A look back four years of VOX magazine

VOX has played a huge part in our lives over the last four years. From developing the initial idea, agreeing the look and feel of the magazine, and its reason for being, through to writing and designing the first issue, then actually publishing it – and repeating it all again every quarter. A lot of time, effort and love has gone into each and every issue.

By VICKY HEATHFIELD and CLARA HUGHES

“A lot of time, effort and love has gone into each and every issue”

Rollcall

We hesitate to list the individuals that have helped us along our journey. There are many and by naming some we risk missing off others, so instead, we say ‘Thank you’ to our:

• Amazing advertisers

• Incredible distributors, who have headed out in all weathers to ensure our magazine reached you

• Fantastic contributors, who have given their time and shared their stories with us

• Awesome artist Emma Gore, who has created 16 beautiful front covers and elevated our magazine even more

• Stunning venues that have hosted our VOX networking events (check out more detail of these on our venue finding page 52)

• Howard Hughes, for proofreading each issue of the magazine and for writing the Words of Wisdom selections

• And all our supporters and cheerleaders that have encouraged us along the way.

Googbye for now ...but join us at our quarterly networking sessions or follow our socials to find out our latest news.

Healthier, fairer, inclusive

workplace

There’s a quiet shift happening in UK workplaces and for once it’s one that puts people first. The Government’s new Employment Rights Bill is more than a legal update, it’s a cultural reset.

By LIZ ROWLANDS

As someone who works closely with employers on menopause awareness, neurodiversity inclusion and mental health at work, I see this Bill as an opportunity. Not just to update policies, but to build workplaces that are healthier, safer and more supportive for everyone.

Why it matters for workplaces

For too long, many workers have faced uncertainty, including no sick pay, unclear dismissal procedures, or a culture that turns a blind eye to inappropriate behaviour. The new Employment Rights Bill, now moving through Parliament, is set to change that, by extending protections and

“The Employment Rights Bill gives us all a chance to reset”

clarifying expectations. But the real potential lies in how employers choose to respond.

Key areas of change and what they mean for inclusion in the workplace

1. Day-one rights for key leave

From April 2026, employees will be entitled to parental leave, carer’s leave and statutory sick pay from their first day on the job. This is a huge step for inclusion. It supports carers, parents and those managing long-term health conditions including menopause, chronic fatigue, or neurodivergent traits like burnout or executive dysfunction.

2. A duty to prevent harassment not just respond to it

Employers will have a new legal duty to prevent workplace harassment, including from third parties like clients or customers. Gagging clauses (NDAs)

used to cover up discrimination or harassment will no longer be valid. This shift protects people who often feel marginalised, including those going through perimenopause or living with ADHD, autism, or sensory processing differences. It sends a clear message: if someone is being made to feel unsafe or unwell at work, it’s not just a personal issue – it’s a workplace one.

3. Recognising reproductive health: bereavement leave for early pregnancy loss

For the first time, people who experience a miscarriage before 24 weeks will have the right to bereavement leave. This acknowledges the emotional and physical impact of early pregnancy loss, something many women face in silence. It creates space for compassion and support, which is exactly what inclusive leadership looks like.

4. Time and fairness around dismissals

The Bill extends unfair dismissal protection to all employees from day one (outside of probation periods) and doubles the time people have to bring a claim to six months. This encourages clearer communication during probation, better performance support and more thoughtful decision-making by managers, all of which reduce the risk of conflict and stress for both parties.

5. Predictable hours for casual workers

Employees on zero-hour or variable contracts will gain the right to request a more predictable working pattern after 12 weeks. For many neurodivergent workers or those managing fluctuating health, routine matters. Being able to ask for regular hours can support better mental health, stability and performance.

A new era for workplace inclusion? While legal protections for disabled people have existed under the Equality Act 2010, this Bill adds clarity and momentum. It helps close gaps that have left many behind, especially those living with hidden conditions or managing hormonal changes that aren’t always visible, but are very real.

This is an opportunity to not just focus on what the law states, but on exploring how organisations:

• Create cultures where people feel safe to speak up

• Equip managers to be confident in supporting people through health or life changes

• Consider what does real flexibility look like beyond policy.

What employers in chester and wrexham can do

and Business Advisory Services for Individuals and Companies

Mitchell Charlesworth, Chartered Accountants and Business Advisors, offer a locally based, complete financial solution for businesses and individuals in Chester, Liverpool, Manchester and Widnes. Our large portfolio of services are based on partner-led, personal relationships which ultimately will give you and your company peace of mind and greater profitability.

Now is the perfect time to:

• Review your sickness, menopause and neuroinclusion policies

• Train managers on compassionate and inclusive leadership

• Create routes for employees to raise concerns safely

• Involve employees in shaping a healthier culture.

Final Thought

The Employment Rights Bill gives us all a chance to reset. To rethink, not just what’s legally required, but what’s morally and culturally right. If you want to go beyond compliance and build a workplace where people thrive, now’s the time to act.

Liz Rowlands

Liz Rowlands Coaching Tel: 07881 556852

liz@lizrowlandscoaching.co.uk

The

Burnout Breakthrough

By NOAH ROMAN

Independently published as print, e-book and audiobook

While stress is a part of work, burnout shouldn’t be. This book will show you how to overcome burnout and find balance in your life. Everyone experiences stress – whether you’re in the comfort of your own home, in your workplace, or on holiday, you can never run away from stress. But when you start to feel physically, mentally and emotionally drained or exhausted with work, finding yourself slowly isolating yourself from your boss, colleagues and your job, and dreading what you used to love doing the most, then that’s not stress. These are the symptom of a person who is burnt out.

Burnout is a wake-up call to re-examine your life. Noah Roman’s book is your perfect guide in your burnout recovery journey. You will find out everything you need to know about burnout, how to conquer it and how to start living with a better work-life balance.

Words of Wisdom

Welcome again to our regular book and podcast recommendations. Here you’ll find a curated selection of the most informative, interesting and insightful literature and audio storytelling on business practice, management and UK and global issues.

Work/Life Balance

By HEIDI SAWYER

Published by Heidi Sawyer Publishing

Do you still feel exhausted even after trying every productivity hack, or quietly overwhelmed, even while holding everything together? You’re not broken, but your subconscious is just running a program you didn’t choose. Burnout isn’t a failure on your part – it’s your emotional system’s red flag.

According to New Scientist Magazine, 95% of thought happens below conscious awareness. That’s why time management tricks and surface-level strategies don’t deliver lasting results. Heidi argues that to reclaim emotional clarity and balance, you need to work with your subconscious, not against it.

This isn’t simply a workbook – it’s the first step in a completely innovative multisensory transformation system, combining journaling, guided meditations and intuitive video guidance, to create your deep emotional reset.

By EVAN DAVIS

The definitive business podcast from Evan Davis, the presenter of Dragon’s Den.

Produced in partnership with The Open University, Evan is joined each week by bosses, entrepreneurs and industry experts, to lift the lid on how businesses work – and what it’s like to be in charge of them. They identify and discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product, his guests share their stories of success and failure along the way.

The podcast is published very Thursday, and an accompanying programme is also available every Thursday afternoon and Tuesday evening on BBC Radio 4.

It’s also possible to listen to The Bottom Line on a smart speaker – simply say “Ask BBC Sounds to play The Bottom Line”, which should work on most smart speakers.

The Digital Marketing Podcast By

CIARAN ROGERS & DANIEL ROWLES

The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. It’s hosted by digital marketing and e-commerce expert Ciaran Rogers and award-winning author and speaker, Daniel Rowles. The lively podcast, sees Ciaran and Daniel take an in-depth look at digital trends, tools and technologies.

Among the topics they explore are Google Analytics 4, social media algorithms and Google’s Search Generative Experience. They also grill industry experts, to uncover their strategies for digital marketing success.

Crammed with valuable marketing titbits, this techfocused podcast is an essential resource for digital marketers.

The Bottom Line

Walking The Source to Sea

What do you get when you take a professor from Henley Business School, a ‘Netwalking’ coach from Cheshire, England’s most famous river and a slightly wild idea?

Answer: The Source to Sea journey along the River Thames

By ELLIE LLOYD-JONES

How did it begin?

After meeting at the Outdoor Coaching Podcast Live! event at Henley Business School last summer, Professor Jonathan Passmore and I kept in touch. Then in January, Jonathan messaged me on LinkedIn with a bold idea. He’d recently had spinal surgery and wanted a challenge to help restore his fitness. He’d been inspired by ‘The Unlikely Pilgrimage of Harold Fry’ by Rachel Joyce and suggested we walk the entire length of the River Thames, from a spring in a field in Wiltshire all the way to the Thames Barrier in London. Not just for the physical challenge, but as

a way of raising awareness around the benefits of outdoor coaching.

The vision was to invite people who were in a career transition to join us across 25 walks, spanning 215 miles over 18 months. We wanted to offer them a space for reflection, reconnection and peer support, and to showcase the impact of coaching in nature.

Jonathan invited me to collaborate after learning about my work as founder of Elevate Netwalking in Cheshire. I lead group coaching walks in nature and

support a growing network of ambassadors in Cambridge, North Wales and Australia.

Getting started

Three weeks later, we ran our first walk. Ten people joined us on a cold Friday in January. It was wet underfoot (though thankfully not raining) and we were both surprised and delighted that so many showed up. To be honest, we hadn’t quite figured out what we were doing. We just knew we wanted to offer something meaningful and hoped others would feel the same.

“The vision was to invite people who were in a career transition to join us”

What we’ve learned

Fast forward eight months and the principle remains the same, but the walks have become more considered and intentional. We’ve learned a lot –none of which could be learnt from books. It’s the kind of learning you only get from rolling your sleeves up and giving it a go.

For example, on the very first leg we had to abandon the walk three miles from the end due to flooding. We ended up in the middle of nowhere, pleading with a minibus driver to give us a lift back to our cars. We also learned not to trust AI to plan our schedule (the distances were completely off!). Since then, we’ve added more structure, balancing informal connection, coaching and supervision time, silent reflective walking and moments supported by a bespoke set of coaching cards I created.

We also realised that neither of us are particularly gifted navigators. With the amount of behind-the-scenes work involved – planning, recceing routes, recording content and managing logistics, we’ve since created volunteer crew to help coordinate. That’s been a game-changer, especially as I live over three hours away from the river and don’t know it intimately.

The unexpected joys

One of the most unexpected joys has been the community that’s emerged. We thought people might dip into one or two legs. What we didn’t anticipate was that some would return again and again, one person is even walking every section with us. Seeing familiar names pop up when people book onto new dates is a joy in itself.

It’s also been a privilege to witness the changes in the river and the land as the seasons unfold. We’ve watched the Thames grow from a tiny trickle to something wide and expansive. We've walked through bare trees in winter, spring blossom and now, at the height of summer – blackberries are appearing along the path.

Impact and feedback

People tell us these walks give them a new perspective on their current challenges. That being in nature helps them reflect on transitions they’re navigating. They talk about the power

of being listened to and how metaphors in the landscape mirror their inner world.

We don’t charge for the walks. We want them to feel accessible, something people can just show up to and be part of. It’s not a small commitment, especially for me. I often spend over three hours travelling to meet the group and even longer getting home through Friday night traffic. But I love every single walk.

What’s next?

Jonathan and I are currently writing a book about coaching outdoors –specifically how to work with groups on walks like these. We’ll be sharing the science behind why it works, the risks and considerations, and some brilliant stories from along the river too.

If you'd like to join one of our upcoming walks, or read the reflections from previous ones, you can find everything here: elevatewithellie.co.uk/sourceto-sea-thames-walk

The difference between understanding yourself and understanding 'yourselfs'. Exploring layers of identity at work and beyond

'yourselfs' Understanding

In leadership and personal development, we often hear about the importance of self-awareness –understanding who you are and how you show up in the world. But there is more to it than simply knowing your personality or strengths.

From my experience, really understanding yourself means also looking at the different roles, voices and sides of you that influence your thoughts, emotions and decisions. That’s why I’ve written this short article, to promote this broader way of thinking about identity, one that uses two lenses – seeing yourself as one whole person and recognising the many parts that live within you.

This approach helps make sense of the sometimes-conflicting thoughts and

By RAY SMITH

behaviours we all experience. It allows us to explore the complexity of how the mind works and how we function across different areas of life, whether at home, at work, or socially.

Understanding Yourself: The Singular Self

To understand yourself in the traditional sense means knowing your:

• Thoughts and feelings

• Values and goals

• Strengths and weaknesses

It’s based on the idea that there’s a stable singular ‘me’ at the centre, someone who stays the same even as life changes around you.

Here’s how this kind of self-awareness often looks:

• Self-reflection

You pause and think about how you behave and react over time

• Core values

You know what matters most to you and how it guides your choices

• Life story

You see your life as a journey, with a clear thread connecting different moments

• Stability

You feel like ‘you’, whether you’re at work, with friends, or alone.

In this view, any differences in how you behave are seen as normal responses to changing situations, not signs that you’re made up of different selfs.

Understanding Your Selfs: Embracing

Multiplicity

The broader or wider view is that we all have many ‘selfs’ inside us. This doesn’t mean there’s anything wrong. It simply recognises that we take on different roles in life and each one may bring out a different version of us.

Examples of these inner selfs include:

• Subpersonalities

You might act like a confident leader at work, a caring parent at home, or a playful friend socially

• Inner voices

These roles may ‘talk’ to each other inside your head. Sometimes they agree; sometimes they argue

• Context shifts

Different places or feelings can bring out different sides of you

• Distinct identities

If you’ve faced emotional challenges, some inner selfs may become clearer and stronger, each with their own needs and fears.

This idea lines up with psychological theories, like Internal Family Systems theory (IFS), which say that we all have parts and each part plays a role in helping us function, stay safe, or express ourselves.

Unity and Multiplicity:

How they work together

Understanding yourself as one consistent person gives you a sense of direction and stability. However, recognising your different inner selfs helps you become more adaptable, compassionate and emotionally aware.

Here’s how both perspectives can support growth:

• Integration

You react to different parts of yourself and help them work together, so no one part takes over

• Authenticity

You show up as the real you in different settings, without pretending or losing track of what matters

• Personal development

Unity brings discipline and focus. Multiplicity brings flexibility and understanding.

You don’t need to choose between being ‘one person’ or ‘many selfs’. You can be both. That’s the strength of this dual approach.

Core

How to integrate

Key Takeaways

The difference between understanding yourself and understanding your selfs shows us the two sides of human identity; one that brings unity and clarity and another that reveals depth and complexity.

Both are important. Together, they help us lead with more awareness, of ourselves and of others. When we learn to hear all the voices within and bring them together with intention, we become more grounded, confident and capable.

work, Internal Family Systems

roleplay, voice mapping

About Ray Smith

Ray Smith is a leadership and performance coach based in Wrexham, with a background in personal development, training, coaching and Neuro Linguistic Programming. He works with professionals, leaders and teams, to deepen self-awareness, handle complexity and lead with authenticity.

Insight Leadership Solutions letstalk@insightleadershipsolutions.co.uk

The two lenses of self-awareness

travelling A life built around

If you ask me, travel isn’t just about ticking off destinations—it’s about collecting experiences, pushing boundaries (sometimes your own!) and finding joy in the unexpected. I’ve lived in Rossett for the past 23 years. With my partner, teenage daughter, and sometimes our two dogs, Fly and Wilma, we love to travel. Whilst I love the comfort of home, it’s the thrill of getting away – from a quick beach break to a three-week adventure in India – that really makes me feel alive.

By CLARE BEVAN

We’re just as content carving down snowy slopes as we are stretched out on a sun-drenched beach doing absolutely nothing. It’s that balance – between adventure and relaxation, movement and stillness – that defines the way we love to travel. It’s also the balance I aim to bring to the trips I now help others plan.

Take our recent trip to India, for example. It was wonderful, but fairly bonkers. We tackled the famous Golden Triangle, were mesmerised by Jaipur’s architecture, got caught in New Delhi’s chaos and then found ourselves on the iconic Toy Train to Shimla, winding up into the foothills of the Himalayas. From there, we flew to Varanasi –intense, spiritual and unforgettable. Sitting in a tiny boat on the Ganges, as the sun rose and incense smoke curled into the sky, I felt both overwhelmed and deeply grateful. India challenged me in the best possible way. It reminded me why travel is so important: it widens your view of the world and of yourself.

Of course, not every trip needs to be that full-on. Some of our best memories are from ski trips – skiing down fresh powder in the morning and enjoying mulled wine by a roaring fire at night. Or lazy summer holidays in the Mediterranean, where days melt into

“I wanted to help others experience the world the way we do”

each other and the biggest decision is which beach bar serves the coldest rosé.

Over time, I realised that planning these trips – the research, the logistics, the little flourishes – brought me as much joy as the travel itself. That’s what led me to start my travel business, Clare & Co Travel. It wasn’t a commercial decision, as much as a personal one: I wanted to help others experience the world the way we do, whether through luxury escapes, or more offbeat journeys.

Through this work, I’ve learned what really makes a great trip – and where people often get stuck. So here are a few hints I’ve picked up along the way, that might help you plan your next holiday, wherever it may be:

Top

1. Start with the ‘why’ – What do you want from your trip: rest, adventure, culture, reconnection?

2. Be flexible – Sometimes the best places aren’t the obvious ones. Keep an open mind

3. Think about timing – Shoulder seasons often offer better value and fewer crowds

4. Don’t overschedule – Allow for spontaneity. Not every hour needs a plan

5. Travel insurance matters – No one likes admin, but it’s worth it

6. Check your documents early –Passports, visas, vaccinations –don’t leave them until the last minute

7. Mix things up – Combine city and coast, activity and downtime, luxury and local flavour

8. Embrace the unexpected –Delays, detours, strange menus – they’re part of the story

9. Pack light but smart – You rarely need as much as you think

10. Bring your curiosity – It’s your best travel companion.

I’ve always believed that travel is one of the few things you spend money on that makes you richer. Not just in memories or photos, but in perspective. Whether it’s skiing in the Alps, sipping wine on a Greek island, or navigating the spiritual energy of Varanasi, every trip changes you just a little.

In a world that often feels fast, loud and overwhelming, travel gives us space – space to reflect, recharge and reconnect with what really matters.

“Travel

Clare Bevan Clare & Co Travel

ABTA & ATOL Protected 07967 828121

clare@clarecotravel.co.uk

Clare & Co Travel o昀ers personalised travel advice, exclusive deals, and 24/7 support at no extra cost. Enjoy a holiday that’s carefully planned, competitively priced, and delivered with a truly personal touch.

sensations Seasonal

Vicky Heathfield and I visited 209, a restaurant in Farndon, on a Thursday evening at the end of July. We arrived with no preconceptions, but were very excited to try the food created by husband-and-wife team Felix and Anna, in this new restaurant which opened in the Cheshire village last September.

We were welcomed in and shown to our table, in the light and airy 26seater restaurant. At 7pm the restaurant was already nicely busy and we were told that it was fully booked that evening.

With our drinks order taken – a couple of glasses of a delightful Picpoul De Pinet, a crisp, refreshing white wine from the Languedoc region in southern France – we browsed the menu before co-owner, Anna joined us to explain how it all worked.

A sustainable menu

At 209, guests are invited to enjoy local, seasonal produce, which comes from organic producers, small businesses and local people that share the restaurateurs’ values and commitment towards the environment. Having been awarded a 360 guide for their efforts, you learn more about the sustainable business that they run throughout dinner.

The idea behind the restaurant is all about sustainability and minimising waste. The team aims for the produce they use to go no more than 30–50

By CLARA HUGHES

“It is clear that Anna and Felix are passionate about the business they are creating”

miles from ‘field to fork’. In fact, many of the herbs and vegetables used in the food preparation come from the garden and greenhouse of the restaurant itself, while the wild garlic, used in the garlic butter, was picked from along the banks of the River Dee in Farndon. The exception to the 30-mile rule is the fish and seafood, which comes from Scotland – however, even then, the fisherman lives locally in Ellesmere Port.

Chef’s choice menu

We opted to go for the five course Chef’s Choice Menu and leave ourselves in co-owner and chef Felix’s capable hands. This added to the anticipation and took away the decision-making process, leaving us with more chance to catch up. First up was sourdough and wild garlic butter, which was a lovely start and set the tone for the food to come. Following that was a selection of small plates designed for two to share, which included a beef fat potato chip (which personally I could have eaten a whole plate of), Salmon and goats’ cheese in a pastry case, scallops and a bowl of fresh tomatoes with goats’ cheese and basil – grown in their garden.

As each plate came out, Anna or one of the serving staff described the plate and where it was sourced. It was fascinating, without going into too much detail. The pace of the meal was steady and while you were never left waiting too long for the next offering, neither were you rushed. In fact, your table is yours for the whole night, they won’t ask you to leave or put pressure on you to get the table back for another guest arriving, which is unheard of these days.

A duck dish and a monkfish dish made up the main course, with sides of carrots and tenderstem broccoli, all of which were delicious and bursting with flavour. The dessert was a chocolate mint (with fresh mint from the garden) and a lemon tart. We finished our meal with peppermint tea from Tea Drops in Chirk – the coffee comes from Kickback Coffee in Macclesfield.

Our verdict

The restaurant has a lovely ambience and the team working there are friendly, welcoming and knowledgeable. It is clear that Anna and Felix are passionate about the business they are creating. The food is delicious, beautifullyprepared and presented, and made all the more special for the fact it is all so locally sourced.

Note: A trip to the toilets is a ‘must’ when you visit, for no other reason than the personality and individuality which is on display in there! I will say no more, as it would spoil the surprise.

Restaurant 209 209, Top Farm, High Street, Farndon, Chester CH3 6PT restaurant209.com

The Menu

First course:

Bear Sourdough | Cultured Butter

Second course:

Beef Fat Potato | Cheshire

Salmon | Goats’ Cheese

Scallop | Shallot | Miso British Tomato | Goats’ Cheese | Herbs

Third course:

Duck | Redcurrant | Beetroot

Monkfish | Romanesco | Chardonnay

Sides | Vegetables:

Smoked Carrot Spiced Tenderstem

Dessert

Chocolate Mint Tart of the Day (Lemon)

Chef’s Choice Menu

Four courses: £55pp

Five courses: £65pp

Great tasting food without compromising values. Supporting the community to provide the finest, freshest and sustainably produced ingredients.

Green IT:

Sustainability and profit: 10 digital solutions

With what seems like increasing pressure on businesses to meet environmental targets and reduce their carbon footprint, technology can often feel like both a blessing and a burden. But being more sustainable doesn’t have to mean spending more. In fact, many small businesses are finding that going greener with their IT can cut costs, improve efficiency and help win more work. Whether you’re running an office, a shop, or working from home, here are 10 practical ways to go greener with your IT.

By DAVE OWEN

“Digital tools can help you understand how your business is using energy”

1. Switch to the cloud

Moving away from on-site servers and desktop-bound software reduces electricity use and hardware requirements. Cloud services like Microsoft 365 and Google replace expensive on-site infrastructure with more flexible, energy-efficient options for email, files and backups. Just make sure you're not hoarding unnecessary data – cleaning up storage can save both carbon and cost.

2. Support hybrid working

Giving staff the tools to work effectively from home can reduce commuting, office space and travel expenses. Cloud storage, secure remote access and online meetings all contribute and many of the tools are free or low-cost for small teams. Replacing even a handful of in-person meetings with video calls can dramatically reduce your travelrelated emissions.

3. Extend the life of your devices

The biggest environmental impact of IT equipment comes from manufacturing, not usage. Throwing out old laptops too soon is wasteful and costly. A wellmaintained device can run for years with the right upgrades, such as a new battery, more memory, or a solid-state drive. It's also worth looking at extending warranties and using refurbished devices.

4. Tweak energy settings (Power Management)

Automatically turning off unused monitors, enabling sleep modes and simple changes like setting computers and monitors to go to sleep when idle,

or using low-power devices, can significantly cut electricity bills. Many businesses leave machines running unnecessarily – and it adds up fast. Using energy-efficient equipment can also trim your electricity bills and reduce carbon use.

5. Go paperless

Swapping paper-based systems for digital tools saves time and resources. Online forms, e-signatures, digital invoices and email newsletters all reduce printing, postage, and filing while improving access and traceability and reducing your dependency on printing and storage. Bonus: no more jammed printers!

6. Track and reduce energy use

You can’t manage what you don’t measure. Sensors and smart meters can help monitor energy and water usage. Digital tools can help you understand how your business is using energy. From smart plugs to full energy dashboards, these insights make it easier to spot where to cut consumption.

7. Switch to greener website hosting Green hosting providers use renewable energy and efficient infrastructure, and they are affordable and easy to switch to (some providers even plant trees or offset carbon as part of the deal). This is a quick win that also makes a good story for your sustainability credentials.

8. Automate routine tasks

Tools like Microsoft Power Automate can link systems together and handle repetitive jobs like moving data, sending notifications, or generating reports –saving time and reducing human error.

9. Involve your team

Ask staff for ideas on how to reduce energy or waste in their daily tasks. Creating a culture where digital sustainability is part of everyday thinking often leads to small, practical changes that stick. Make sure all staff understand the environmental impact of digital behaviours, from unsubscribing from unwanted mailing lists and avoid large email attachments, to web browsing habits and how to dispose of old kit.

10. Choose ethical and sustainability-minded IT partners

Look for manufacturers and service providers that use recycled materials, offer take-back schemes or use renewable energy in their operations. It’s often a sign of longer-lasting products and better customer service too. Whether it’s your software supplier, web developer, or IT consultant, work with people who support your values.

David Owen Director

and Owner KMC IT Management Solutions dave@kmc-it.co.uk

You don’t need a big budget or an IT department to make your business greener. With the right support, even small steps can lead to real savings and stronger environmental credentials –which are increasingly important to customers, suppliers and funders.

“Creating a culture where digital sustainability is part of everyday thinking often leads to small, practical changes that stick”

How to be a happier version

of yourself

The importance of achieving our wellbeing goals has long been recognised and well documented. In 1943, psychologist Abraham Maslow introduced his influential theory of human motivation, often illustrated as a hierarchy of needs. At its foundation lies our most basic physiological requirements – such as food, water and shelter – while at the top is self-actualisation, the pursuit of personal growth and fulfilment.

One step above the base of the pyramid is the need for safety and security. This includes financial stability, which provides a sense of protection and peace of mind, creating the conditions necessary for us to feel safe and thrive in other areas of life.

Does money make us happy?

Research suggests there is indeed a positive correlation between income and happiness – up to a point. Once basic needs and a moderate level of comfort are met, additional income still contributes to happiness, but the effect

By KATIE WILLIAMS

becomes less significant. And while money plays a role in our wellbeing, it’s not the whole picture. Quality of life, free time, meaningful relationships and good health also contribute greatly to how happy we feel.

We've all heard tales of lottery winners whose lives went downhill – reckless spending, debt and broken relationships. These stories highlight a key truth: wealth alone doesn’t guarantee lasting happiness. Perhaps the more important question isn’t how money affects happiness, but how we

use it. Studies suggest that spending on others – through gifts, experiences, or charity – can lead to greater happiness than spending on ourselves.

High net worth philanthropic giving

Several studies have explored why the ultra-wealthy choose to give away their wealth. For many, it's not about creating generations of heirs, but about making a meaningful impact – locally or globally – and leaving a legacy that reflects their values and priorities.

Improving the lives of others while boosting your own happiness

Multiple studies have shown a strong link between giving and increased happiness. In one US study, participants were given a small amount of money – half were told to spend it on themselves, the other half on others. Despite their expectations, those who gave to others consistently reported feeling happier and more satisfied with the experience than those who spent it on themselves.

Research also shows that charitable giving activates the brain’s pleasure centres, reduces stress and releases feel-good hormones – contributing not only to emotional wellbeing, but potentially to a longer life.

“The more important question isn’t how money affects happiness, but how we use it”

Giving

time

While not everyone is in a position to give financially, many find the same sense of purpose and fulfilment through volunteering. In fact, a survey by NCVO found that 77% of volunteers reported improved mental health and wellbeing as a result of their involvement –outweighing reported physical health benefits (53%).

Among those who felt they made a difference, nearly half (47%) believed their volunteering directly impacted individuals’ lives, while 43% felt they contributed to a specific group or social issue.

Staff volunteering

As the wellbeing benefits of volunteering become clearer, more

organisations are weaving volunteer opportunities into their employee engagement strategies. This provides meaningful benefits on both sides.

For employees, it enhances wellbeing, boosts morale and creates opportunities for skill-building and networking. For employers, it improves engagement, strengthens community ties and supports a positive brand reputation.

Building a CSR strategy

A well-crafted Corporate Social Responsibility (CSR) strategy can create a win-win for employees, businesses and the wider community. While it may seem daunting – especially for smaller organisations or entrepreneurs –it doesn’t have to be.

Start by identifying what you want to achieve and involve your team in shaping the vision. Build a programme of activities that align with your business values. Collaborate with local charities, partners, or suppliers. Most importantly, enjoy the process! After all, giving to others is often where true happiness and fulfilment are found.

Katie Williams

Business Development Officer Xplore! Science Discovery Centre xplorescience.co.uk 01978 293164

Venue

finding

With one launch party, a number of workshops and 14 networking events over the last four years, we have had the opportunity to try out some of our local venues for ourselves. Each one offered a very different space, vibe and catering options. However, what they all had in common was their friendly and helpful attitude and their commitment to customer service. If you are looking for somewhere to hold a meeting or an event, each of these venues has something to recommend it.

Wrexham AFC, Wrexham wrexhamafc.co.uk/contact-us

The Nordic Tipi at the Golden Lion, Rossett thegoldenlionrossett.co.uk

Cleopatra’s, Holt facebook.com/profile.php?id=61566743408110#

Chester Beer and Wine, Handbridge chesterbeerandwine.co.uk

Croes Howell, Llay chwxm.co.uk

Artezzan Restaurant, Chester artezzan.com

Hickories Smokehouse, Wrexham hickories.co.uk

ōH Foundation, Chester

The venue is no longer open, but ōH Design Foundation is still doing great things. Find out more: ohfoundation.uk

Hotel Wrexham, Holt hotelwrexham.co.uk

Oddfellows, Chester oddfellowschester.com

The Townhouse, Chester chestertownhouse.com

Wrexham University wrexham.ac.uk

The Hub, Rossett hwbyrorsedd.org.uk

ōH Foundation, Chester

Hickory’s Wrexham

Oddfellows, Chester

Artezzan Restaurant, Chester

Cleopatra’s, Holt

Hotel Wrexham

The Hub, Rossett

What’s on

A round-up of some of the business event happening in and around Chester and Wrexham from xx to xx 2023

TUESDAY 16 SEPTEMBER

09:30 – 11:30

Colony Networking

Mixed networking, speaker and workshop events that support growing small businesses.

Vista Networking, St David’s Park, Ewloe, Deeside CH5 3DT colonynetworking.co.uk

WEDNESDAY 17 SEPTEMER

17:00 – 19:00

Colony Networking

Mixed networking, speaker and workshop events that support growing small businesses.

The Queen at Chester, City Road, Chester CH1 3AH colonynetworking.co.uk

THURSDAY 18 SEPTEMBER

17:00 – 19:00

Thursday is the new Friday Networking

A great opportunity for business owners and professionals to connect in an informal setting. Join us at Bar Lounge, as we celebrate the final stretch of the week – an engaging networking event. Bar Lounge, 75 Watergate Street, Chester CH1 2LB https://tinyurl.com/ntnp245y

FRIDAY 19 SEPTEMBER

09:30 – 17:00

Elevate your Business in Wrexham Conference

With a focus on ambition, opportunity and confidence – this year’s conference is poised to be the flagship event for entrepreneurs, business leaders and forward-thinking professionals in Wrexham.

Bangor-on-Dee Racecourse, Wrexham LL13 0DA https://tinyurl.com/4ff73e3c

THURSDAY 25 SEPTEMBER

09:30 – 11:30

Start-up Club North Wales

Are you in the first two years of starting a business and looking for extra support? The Start-up club is a friendly and informal network.

Penderyn Distillery, Lloyd Street, Llandudno LL30 2YG https://tinyurl.com/437k4epb

THURSDAY 25 SEPTEMBER

10:00 – 14:00

The Cheshire & Warrington Learning Provider Network event Connect with other learning providers and discover new opportunities for partnership and growth.

University of Chester, Queen's Park Road Chester CH4 7AD https://tinyurl.com/nbtdmfxj

THURSDAY 25 SEPTEMBER

17:00 – 21:00 Connect Wrexham

A relaxed monthly after work social network for Wrexham and surrounding area. This month, proceeds will go to the Wales Air Ambulance.

Hotel Wrexham, Wrexham Road, Holt, Wrexham LL13 9SW https://tinyurl.com/4cy5wd82

SATURDAY 27 SEPTEMBER

09.00 – 18.00

The High Sheriff of Cheshire’s Sponsored Walk for Families Lace up your walking shoes for a powerful cause. Join the High Sheriff of Cheshire’s Walk for Families 2025. Chester Racecourse, Chester, CH1 2LY https://tinyurl.com/4vjn35kc

TUESDAY 30 SEPTEMBER 14:00 – 16:00

Networking and Spa Afternoon

A networking event with a twist, as we host a networking and spa afternoon at the brand-new Your Chester Spa. Your Chester Spa, 77 Northgate Street, Chester CH1 2HQ https://tinyurl.com/2eykxrup

October

THURSDAY 2 OCTOBER

09:30 – 11:30

Start-up Club West Cheshire

Are you in the first two years of starting a business and looking for extra support? The Start-up club is a friendly and informal network.

Mid Cheshire Hub, Unit 24, Meridian House, Road 1, Winsford Industrial Estate, Winsford CW7 3QG https://tinyurl.com/3nyau75h

THURSDAY 2 OCTOBER

10:30 – 12:30

Tapas & Talk at Porcelanosa Tapas & Talk networking event, taking place at the Porcelanosa showroom in Chester.

Porcelanosa UK Ltd, Sealand Road, Chester CH1 4LH https://tinyurl.com/28jf2m36

THURSDAY 2 OCTOBER

17:00 – 19:00

VOX Networking

Join us and our special guest speaker Sasha Kenney for an evening of interesting conversations and networking.

The Nordic Tipi at The Golden Lion, Chester Road, Rossett, Wrexham LL12 0HN ezpublishing.co.uk/events

TUESDAY 7 OCTOBER

11:30 – 13:30

Executing charity recruitment in challenging conditions

This session offers a market update and expert advice on attracting talent, choosing the right channels, managing applications and making inclusive hires.

The Chester Bluecoat Charity, Upper Northgate Street Chester CH1 4EE https://tinyurl.com/4h6wtd54

WEDNESDAY 8 OCTOBER

10:00 – 14:00

Wrexham Careers Fair

Are you looking for a new career? Candidates from all backgrounds, experience and education levels the will have the opportunity to speak to representatives from an abundance of local employers, all in one place.

Ramada Plaza, Ellice Way, Wrexham LL13 7YH

https://tinyurl.com/yvmf4ry2

FRIDAY 10 OCTOBER

09:30 – 12:00

Sales Club

The West Cheshire & North Wales Chamber of Commerce Sales Club, held in collaboration with Sales Geek North Wales.

Village Hotel Chester St David's, St Davids Park, Ewloe CH5 3YB https://tinyurl.com/372pksrb

TUESDAY 14 OCTOBER

08:30 – 17:00

Powers Skills Conference

This free-to-attend, all-day event will bring together HR, Training and Learning & Development professionals. Chester Racecourse, Nun’s Road, Chester CH1 2LY https://tinyurl.com/4mbur7x5

TUESDAY 14 OCTOBER

19.00 – 20.00

An evening of insight, impact & inspiration

Join leading business minds and philanthropists from Cheshire for an exclusive fundraising evening, exploring how the Thriving Families Programme is keeping families safe by providing early intervention and support.

Lexus Chester, Cheshire Oaks, CH2 4RG https://tinyurl.com/yc2hhypf

THURSDAY 16 OCTOBER

Next-Gen Network

08:30 – 10:30

An informal networking event specifically designed for young professionals aged under 35.

Chester Market, Exchange Square, Northgate St, Chester CH1 2AR https://tinyurl.com/bdh3svvp

THURSDAY 16 OCTOBER

From 19:00

Chester – Small99’s People, Planet, Pint™: Sustainability Meetup

Start your sustainability journey or continue learning, and meet diverse people to chat about life.

That Beer Place, 116 Foregate Street, Chester CH1 1HB

https://tinyurl.com/37vnube4

FRIDAY 17 OCTOBER

09:30 – 16:30

Emergency First Aid 1 day course including Forestry First Aid +F (RQF)

Alyn Waters Conference Room, Mold Road Gwersyllt Wrexham LL11 4AG https://tinyurl.com/5n6hkwjw

THURSDAY 23 OCTOBER

10:00 – 14:30

Chester Business Show

With around 60 companies exhibiting and with a packed programme of eight fantastic seminars and workshops.

Crowne Plaza Chester, Trinity Street Chester CH1 2BD https://tinyurl.com/4emmvabc

THURSDAY 23 OCTOBER

12:30 – 14:30

Networking Lunch

Networking lunch, meet like-minded business owners or directors.

Rossett Hall Hotel, Chester Road, Rossett, Wrexham LL12 0DE https://tinyurl.com/y5xm3c57

November

TUESDAY 4 NOVEMBER

09:00 – 11:00

Round the Table Networking at The Royal Welsh Army Reserve Centre 3rd Battalion The Royal Welsh, D Company, Army Reserve Centre, Groes Road, Colwyn Bay LL29 8PU https://tinyurl.com/ma7ph4t2

THURSDAY 6 NOVEMBER

17:00 – 19:00

Thursday is the new Friday Networking

This free networking, open to both members and non-members. A great opportunity for business owners and professionals to connect.

Bar Lounge, 75 Watergate Street, Chester CH1 2LB

https://tinyurl.com/wz44fp7t

FRIDAY 14 NOVEMBER

18:30 – 23:55

Chamber Annual Ball & Recognition Awards 2025

West Cheshire & North Wales Chamber of Commerce’s Annual Ball & Recognition Awards Ceremony. The highlight of the Chamber’s events calendar, businesses from across the region will come together to celebrate the success of the last year.

The Pavillion, Chester Racecourse, Nun’s Road, Chester CH1 2LY https://tinyurl.com/2r5cdmbe

WEDNESDAY 19 NOVEMBER

12:30 – 14:30

Networking Lunch at The Queen

At Chester Hotel

Networking lunch, meet like-minded business owners or directors.

The Queen at Chester, City Road, Chester CH1 3AH

https://tinyurl.com/yajwa8fx

TUESDAY 25 NOVEMBER

14:00 – 17:00

EZ Training - Public Speaking with Sian Lloyd

Book on for an insightful workshop which will cover preparation, pitfalls and practical solutions.

Hwb Yr Orsedd, The Green, Rossett, Wrexham LL12 0DS ezpublishing.co.uk/training

While every effort has been made to ensure all the details are correct at the time of going to print, it is advisable to check details with the venue concerned

Networking

There is a whole host of networking opportunities across Chester and Wrexham – from groups that you have to join and attend a structured weekly meeting, through to one-off events that you can ‘pay as you go’. Most membership groups offer you the chance to attend as a guest – often for the first one or two sessions – to allow you the time to work out if it is a group that suits you. If you are new to networking, try a few and see if you can find a group that works for you and your business.

Networx 4 Business networx4business.co.uk

Networx offers membership networking at locations in Chester and Wrexham. Membership cost is £600 for 12 months, per venue and includes breakfast. With just one business type per group, you’ll have the opportunity to talk about your business and what you are looking for.

Business NetWalkers, Chester businessnetwalkers.com

Business NetWalkers helps you improve your wealth and wellbeing, whilst growing your network by enhancing mental performance and wellbeing, improving physical fitness, talking and collaborating with like-minded people.

BNI bninorthwales.co.uk bnicheshire.co.uk

BNI provides a structured environment for the development and exchange of quality business referrals.

Theatre Clwyd Business Network theatrclwyd.com

Free Business Breakfast Networking Events held at the theatre.

FSB fsb.org.uk

FSB members can join virtual events, including networking and surgeries.

Network She Netwalking – Chester networkshe.co.uk

Netwalking is free to attend and was set up to help Network SHE’s members with their mental and physical wellbeing, business and personal development, as well as about building great relationships.

Tarporley Business Club tarporleybusinessclub.co.uk

Tarporley Business Club offers face-toface meetings on the second and fourth Wednesday of each month.

The sessions are held at The Swan in Tarporley from 9:30-11:30 am. It is a not-for-profit group aiming to develop the local business community, resulting in maximising growth and success. Memberships available, £10 fee for first time visitors.

Elevate Netwalking elevatewithellie.co.uk https://bit.ly/3XLuI14

Elevate Netwalking hosts 5km circular routes around Delamere Forest and Bickerton Hill with like-minded business owners. It’s a walk that benefits your physical and mental health, and is good for business too.

For purpose-led business owners who love to meet like-minded people, spend time in nature and move their bodies, but are short on time to fit it all in. 10% of ticket sales go to ecolgi to help fight climate change.

West Cheshire and North Wales Chamber of Commerce wcnwchamber.org.uk

West Cheshire and North Wales Chamber of Commerce is the leading organisation representing the business community across the whole of West Cheshire and North Wales. As an independent, not-for-profit organisation, its objectives remain clear: to promote and encourage business for members and others regionally, nationally and internationally to improve commercial growth and prosperity.

Institute of Directors (IOD) iod.com

The Institute of Directors is the UK's largest membership organisation for business leaders, providing informative events, professional development courses for self-improvement, networking and expert advice. IOD is the only institute in the world to offer internationally recognised qualifications designed by directors for directors, specific to the core competencies required of directors and senior leaders.

Cheshire Networking with Leading Ladies in Business leadingladiesinbusiness.co.uk

As long as you have a strong network of professional connections, you can be confident that someone within your sphere will be able to answer even your toughest questions – and if there’s no definitive answer, you’ll have a solid sounding board to bounce ideas off and put into action step-by-step.

360 Networking Group bit.ly/details—networking

360 Networking monthly meetings are run by Wrexham County Borough Council’s Business and Investment team. All meetings, together with annual membership are now free of charge. Each meeting takes place within the Redwither Tower on Wrexham Industrial Estate.

Chester Business Club chesterbusinessclub.co.uk

One of the principal activities of Chester Business Club is its Speaker Dinners. The aim of these Black Tie events is to provide an impartial forum for leading commentators to speak on a topic of their own choosing, as a positive contribution to increasing public awareness of the important issues of the day.

GCC Business Network thegrowthcoachingcollective.com

The Growth Coaching Collective, founded by entrepreneur and sales strategist Kerry Boland, operates networking brunches that are both supportive and inclusive, bringing a brand new vibe to the networking scene that is collaborative rather than competitive.

Wrexham Business Women Facebook: @2209198815949046

Wrexham Business Women hold free monthly meetings to provide a space for women in Wrexham to chat, share advice and help each other.

Colony Networking https://tinyurl.com/43vspukt

Colony Networking is a mixed monthly networking group based in Warrington and set up in 2010. It offers pay-as-yougo as well as membership based mixed networking, speaker and workshop events that support growing small businesses.

Real5 Networking — Chester real5networking.com

Real5 Networking is a business venture focused on local business networking for mutual commercial gains. The idea is that all members agree to give a minimum 5% profit share back to the referee, so there is a real incentive to maximise the network.

Wrexham Business & Community Awards (WBCA) wrexhambca.co.uk

WBCA is all about celebrating local enterprise and community spirit. Its mission is to foster a thriving network of entrepreneurs, professionals, social enterprises and business enthusiasts, creating opportunities for collaboration, growth, and recognition.

MDA Innovation Network Business Breakfasts merseydeealliance.org.uk

MDA Innovation Network offers a series of bimonthly business breakfasts with the ultimate aim of improving business performance, by providing business-tobusiness networking opportunities and information on regional and national initiatives.

North Wales Business Breakfast fsb.org.uk

Join FSB’s monthly North Wales Business Breakfast and meet with likeminded entrepreneurs, self-employed professionals and small business owners, all whilst enjoying light refreshments. Network, collaborate, promote your services and support each other. Open to FSB members and non-members.

Connect Wrexham connectwrexham.co.uk

Connect Wrexham offers a relaxed monthly ‘after work’ social network for Wrexham and the surrounding areas.

Wrexham Young Professionals wrexhamyoungprofessionals@gmail.com

Whether you are just starting your career or looking to expand your horizons, WYP is building a community where growth, confidence and opportunity can thrive.

VOX Networking ezpublishing.co.uk/events

VOX Networking events take place quarterly following the publication of each issue.

The two-hour sessions provide the opportunity to meet and talk with other local businesspeople, and each one will have a special guest speaker.

Numbers are limited and tickets cost £18, including refreshments.

North Wales Social northwalessocial.co.uk

Connect with North Wales business owners and managers for networking at Harrison’s Hall (formerly the Plas Hafod hotel).

Sarah White Networking sarahwhite.uk

Visibly You Online Networking is an online event aimed at helping you expand your professional network, share ideas, or simply meet new people. The online platform makes it easy to engage in conversations, exchange contact information, and build lasting connections.

KCC Networking kccnetworking.co.uk

KCC Networking offers vibrant and friendly speed-networking events and online meet ups, held in locations across Cheshire. The events are always well-attended, with people leaving feeling inspired, full of new connections and possibilities.

Wrexham University Powering Innovation: Enterprise Team Helps Businesses Thrive Bitesize

The Enterprise team at Wrexham University plays a central role in connecting businesses and individuals with the university’s knowledge, talent and expertise. Its mission is to support growth, innovation and skills development across the region. The team work with organisations of all sizes, from start-ups to largescale operations, offering tailored support to help them thrive in an ever-changing economic landscape.

Working with the Enterprise Team provides access to a wide network of academic expertise, talented graduates eager to make an impact and a suite of innovation and consultancy services designed to address real-world business challenges. Whether a business is looking to upskill its workforce, develop a new product, or bring an idea to life, the team offers support every step of the way.

For businesses aiming to introduce innovation, the team offers flexible knowledge transfer options, including Knowledge Transfer Vouchers, Mini-KTPs, SMART Partnerships and full Knowledge Transfer Partnerships (KTPs). These programmes embed academic insight directly into businesses, driving innovation and improving performance.

CPD provision includes workshops, short courses, accredited training and bespoke learning opportunities. Through work-related learning, the Enterprise team connects businesses with student talent via placements, internships and collaborative projects helping build a future-ready workforce.

Businesses can also access specialist university facilities and equipment, from 3D printing and prototyping labs to cutting-edge Sports Science consultancy, to open up new possibilities for product development, testing and applied research.

Laura Gough, Head of Enterprise, explains: “At Wrexham University, we champion collaboration as the key to growth. Our Enterprise Team connects businesses with the expertise and support they need to innovate, grow and make a real impact.”

Entrepreneurship

The team is dedicated to empowering students and graduates through a wide range of incurricular and extracurricular opportunities, helping them develop entrepreneurial skills and guide them through every stage of business development.

Beyond supporting individual success, its commitment extends to cultivating a thriving entrepreneurial ecosystem that connects aspiring entrepreneurs with other supporting organisations, resources and industry networks.

Sasha Kenney, Entrepreneurship Coordinator, adds: “We’re always looking for ways to strengthen the local entrepreneurial ecosystem and are keen to work with local businesses as mentors, speakers and collaborators – building the kind of networks that drive real regional growth.”

Wherever you are on your business journey, the Enterprise team at Wrexham University is here to help you collaborate, innovate and grow.

Just one thing...

It’s always interesting to hear other people’s take on a question. Each issue we pose one question to some of our contributors, to see what their responses are. This issue, the questions is…

“Have you ever tried something new, that changed the way you see things?”

“Going to festivals changed the way I see things and how I see myself. I never thought I’d enjoy them (I’d never even camped before!) and only agreed to go to Glastonbury in 2017 for my husband’s 40th But stepping through those gates changed everything. The sense of connection, freedom and being outdoors together as a family sparked a love of nature and shared experience that now runs through both my life and my work. We've been to countless festivals since and all our holidays are camping now. I’ve discovered a sense of freedom in the outdoors that I hadn’t truly felt until my husband dragged me along to Glastonbury that year!”

Ellie Lloyd-Jones, owner of Elevate with Ellie

“The simple answer to this is yes, but I struggle to answer it with one single significant example, as there have been so many. Running a small business means that you often have to try new experiences and step out of your comfort zone, to find better, more efficient ways of doing things. This is particularly true in the digital environment, which is constantly evolving and changing, bringing with it quicker ways of processing information and carrying out tasks. However, ‘new’ doesn’t always equate to ‘better’, so sometimes it’s worth approaching with caution…”

Clara Hughes, editorial director at VOX and director of Zebra Marketing & Communications

“Starting Clare & Co Travel taught me that growth begins where comfort ends. Stepping outside your comfort zone isn’t a risk, it’s an opportunity. I've learnt to embrace challenges as opportunities, adapt quickly and focus on building strong relationships. Most of all, it’s shown me the real reward: helping people create unforgettable travel experiences that become part of their life stories.”

Clare Bevan, owner of Clare & Co Travel

“As a coach, that question interests me. As it informs me about you, as you see the world through pictures. If I was asking this, I would say ‘Have you ever tried something new, that changed the way you think about things?’. The reasoning is that by asking a cleaner question, it’s more neutral and you are asking without bias. Someone may appreciate the world differently to the person asking the question, as they may work/think through sounds, feelings, movements or smells. I think that expanding your comfort zone (note choice of words), helps one grow and by trying something new, it ought, if you are selfaware, enable you to appreciate something different and give you information that should change the way you think about something.”

Raymond Smith, owner of Insight Leadership Solutions

“I write about films and the history of cinema, so watch many different films in a lot of different formats. I’ve never been an early adopter of new technology, and over the last decade, the leaps forward in quality in digital media – from DVD to Blu-ray, 4K UHD and streaming possibilities – have been rapid and astonishing. But having seen how these advances in HD and beyond can help film restoration and preservation, revealing all kinds of detail and colour, and making the films (even very old ones, back to silent cinema) become alive and fresh, I’m convinced of its merits. It’s literally changed the way I see things.”

Howard Hughes, author and researcher

“Stepping outside your comfort zone isn’t a risk, it’s an opportunity”

“Starting my side-hustle, Artistig, where I make jewellery and small gifts, I began by selling online. Moving into having a stall at markets and larger events opened up a whole new world - one very different from my corporate life. What I enjoy most is meeting the other stallholders. Some travel the country living in their vans, moving from event to event, while others balance full-time jobs and parenthood. What stands out is their resilience. Behind every stall is someone who has poured time and belief into what they do. Being part of this community has shown me that there’s no single path to success, and that dedication and passion can be just as rewarding as stability and routine. It’s broadened my perspective and given me a deep respect for the people who make these markets so interesting.”

Vicky Heathfield, creative director at VOX and owner of EssentialsMAG

“Instead of sending my CV to HR as requested in an advertisement for a job I really wanted and which my experience fitted perfectly, I found out who the successful applicant would report to. I phoned the business and succeeded eventually getting to his PA and telling her that he wanted to meet me. When I was put through to him, I told him I had seen the advertisement he had placed looking for me. He laughed - and I got the interview and the job.”

Phil Strachen, Think Brand not Bland

“I tried the Eisteddfod as an English person. I wasn’t sure what to expect; what I got was a sense of pride that I decided to bring my kids up in Welsh, that they speak their native tongue, that they are proud to immerse themselves in Welsh culture and that Wrexham has afforded them that opportunity.”

Katie Williams, business development officer at Xplore!

Charity Spotlight

In our Charity Spotlight section we highlight the amazing charities that are making a difference in our community.

Cheshire Community Foundation

KeepingCcheshire families strong – support the thriving families programme In Cheshire, more than 13,500 children are growing up in vulnerable circumstances, with 30% living in relative poverty. Even resilient families can struggle when life’s pressures mount – from managing routines, to coping with emotional challenges. Too often, parents don’t know where to turn until a crisis hits.

That’s where Thriving Families comes in. A joint initiative between Cheshire West and Chester Council and Cheshire Community Foundation, and delivered by local trusted charities, this early-intervention programme provides practical, tailored support to families before problems escalate. By helping parents build routines, manage emotional wellbeing and access specialist services, Thriving Families keeps children and families safe and supported – giving every child the best possible start in life.

But to make this vital work possible, we urgently need to raise £200,000 before the end of 2025.

So, on Saturday 27 September, please join the High Sheriff’s Sponsored Walk at the iconic Chester Racecourse, raising funds to support the Thriving Families programme and other vital local charities working with families. Everyone is encouraged to take part, and whether you walk, sponsor or organise your own fundraising challenge, every step helps keep families strong and connected.

Sponsorship

This page has been sponsored by the High Sheriff of Cheshire, Joëlle Warren MBE.

Sign up or donate here (scan the QR code), or visit https://cheshirecommunityfoundation.org.uk/news/sponsored-walk/

Then, on Tuesday 14 October, we welcome business leaders and philanthropists to an exclusive evening of Insight, Impact & Inspiration, hosted by the Mitchell Group in their Lexus Chester showroom at Cheshire Oaks. Guests will hear firsthand how early intervention is transforming lives – and discover the difference you can make when you stand alongside local families in need.

Every donation, every mile walked and every conversation started brings us closer to keeping families together and preventing them from slipping into crisis. Your support today can change the trajectory of a child’s life.

Please act now: join us, donate, walk and fundraise — because every family deserves the chance to thrive.

Timeless Local Prints

Bespoke Designs & Premium Quality

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Charity round-up

Our charity pages are an opportunity to highlight the good work local charities are undertaking, promote fundraising success and future events.

Nightingale House Hospice celebrates 30 years

To mark 30 years of Nightingale House Hospice, the charity organised a special staff event to show its appreciation to its amazing team. This was ahead of its ‘The Sky’s the Limit’ anniversary ball which brought together supporters, partners and hospice staff for an evening of elegance and entertainment on Friday 5 September, at Carden Park Hotel.

Local children’s charity appointments its first patron

Local children’s charity SPACE has marked the countdown to its milestone 10-year anniversary with an exciting announcement – the appointment of its first-ever Patron, Lisa Lloyd, aka @asd_with_a_g_and_t.

Lisa is an Amazon and Sunday Times Bestselling Author and is widely recognised as a passionate advocate for neurodiverse individuals. A highly sought-after keynote speaker on parenting, special educational needs and autism, she has built a loyal following for her honest, relatable and empowering voice within the neurodiversity community.

On 14 August, Lisa visited the SPACE premises in Chester, spending time with some of the children and families she will be supporting in the years ahead. When asked why she felt drawn to SPACE and why she wanted to become their first Patron, Lisa said: “Most of us can agree how isolating it is to raise kids with additional needs and you need that community. It takes a village to raise kids, but when you have children with additional needs, that village just isn’t there for us. We need places where people understand us and today, in the Centre, it’s made me feel emotional in terms of what’s available.”

SPACE, which is now an oversubscribed and much-needed facility, provides vital services for over 600 children with additional needs and their families every year – from afterschool clubs and sibling support groups, to parent counselling and inclusive events.

Farndon Soapbox Derby 2025

Dozens of karts are gearing up for the fourth Farndon Soapbox Derby, which takes place on Sunday 14 September. The exciting course runs through the village and each team will tackle the route three times over three heats. After the torrential rain last year, organisers are hoping for a slightly more settled outlook for this year’s Derby. But whatever the weather, it should be a day full of fun, excitement and thrills – along with hopefully not too many spills.

The first heat takes place at 11:00 and the prizegiving is due to happen around 17:00. Everyone is welcome to attend and cheer on the valiant teams.

Money raised from the day will go to The Hospice of the Good Shepherd and numerous other local good causes.

'Help Us Keep the Noise Down': DSN Appeals for Tinnitus Group Funding

Cheshire-based sensory loss charity DSN is launching an urgent appeal to raise funds to help keep its vital Tarporley Tinnitus Support Group running beyond the current funding period.

Thanks to generous support from the Tarporley War Memorial Trust and other funders, the group has been running successfully for the last 12 months, offering a lifeline to local people living with tinnitus.

DSN now hopes that further funding can be secured to ensure the group’s future. Now, DSN is calling on local businesses, funders and individuals to help raise up to £5,000 to keep this much-needed service running.

Cheshire Community Foundation gather at Delamere Manor

On Tuesday 1 July, members of the Cheshire 100 supporters’ club met at Delamere Manor for the Summer Gathering, generously supported by Rathbones.

The Cheshire 100 is a dedicated network of local individuals and businesses who commit to an annual membership donation – typically £1,000 a year (or £100 per month) over three years – to support Cheshire Community Foundation’s core work in Cheshire and Warrington. Membership helps underwrite essential costs like research, grant-making administration and community development, ensuring every pound goes further to help grassroots charities. In return, members enjoy a memorable mix of impact, recognition and opportunity: annual impact reports, a certificate and logo for promotional use, inclusion on a Roll of Honour, and regular networking events. Through these elements, Cheshire 100 nurtures both community investment and meaningful connection.

At Delamere Manor, guests were welcomed by trustees and staff from Cheshire Community Foundation for an early evening of conversation, refreshments and an insight into the impact of the foundation’s grant making across the county. Head of Stewardship Debbie introduced three unfunded projects from the foundation’s current grant programmes, inviting guests to vote for the one they would most like to support. Attendees also had the chance to speak informally with trustees and staff about how the foundation’s work is evolving – and how they might engage further.

Race Across The World Winner supports Teenager’s Charity Run

Sixteen-year-old Jack Green from Holt near Wrexham has raised over £3000 for – and awareness of – the charity YoungMinds. In July, Jack ran five half marathons in five days to raise money for his chosen charity.

He was supported by Race Across The World 2024 winner Alfie Watts. Alfie gave his backing to Jack after reading his story and watching the accompanying video. He said “I knew it was a project I wanted to put my name to. I don't believe in passive ambassadorship. I feel honoured to be able to support Jack in his personal mission, but also to strengthen my wider position with YoungMinds as a charity working hard to combat the stigma attached to mental health.”

Jack ran the first four of the half marathons from his home in Holt to his school and on the final day Jack ran 13 miles from Holt into Chester, finishing his challenge at Just Coffee on Commonhall Street, where he was welcomed by friends and family.

Jack has raised over £3,000 for YoungMinds, a charity which supports young people and provides them with the tools to look after their mental health. He said: “I want to thank everyone for their support and donations. When I thought about doing five half marathons for charity, I never expected so many people to be interested in what I was doing and to donate so much to YoungMinds, but I really am grateful. I loved challenging myself and I am so pleased it has raised money for such a good cause.”

Charity round-up

The Drawing Board CIC

Wrexham’s only art gallery for local artists and makers, The Drawing Board, opened in November 2021 and can be found in the city centre on Lord Street. Since opening, the gallery has attracted more and more artists for every exhibition. Each one lasts three months and features the work of around 75 different artists and makers.

Last year, The Drawing Board was awarded a grant from the UK Government via Wrexham County Borough Council, through the UK Shared Prosperity Fund, to put on workshops and events at the gallery, and to engage with community groups throughout the county. The gallery has also been awarded the F Jones Initiative, ‘Make your Mark Award’, in recognition of its work in the community.

Ensuring access for all local artists and makers, there are no hanging fees to exhibit in the gallery. A small commission is charged on sales, which helps to cover the gallery’s running costs. There is a wide range of styles and media exhibited: watercolours, acrylics, oils, pastels and photography. Crafts include ceramics, glass, felted wool, wooden handcrafted items and jewellery.

The gallery is run entirely by volunteers and is open five days a week from 10:00 to 16:00, and is closed on Wednesdays and Sundays.

WeMindTheGap Selected as Finalist in Prestigious 2025 CSJ Awards

WeMindTheGap, the Wrexham based charity dedicated to empowering underserved young people, is proud to announce its selection as a finalist in the 2025 Centre for Social Justice (CSJ) Awards. The accolade recognises grassroots organisations demonstrating exceptional impact which have developed effective and innovative ways of addressing entrenched social issues, working with some of the hardest to reach people in the UK.

WeMindTheGap stands among the handful of finalists and has been highlighted for its innovative approaches to bridging gaps in education, employment and life skills pathways for young people aged 11-15 and 16-25 . The impact of winning a CSJ Award is long-lasting and helps these organisations to grow and widen the reach of their inspirational work.

“We are thrilled to be recognised as a CSJ Awards finalist,” said Ali Wheeler, CEO of WeMindTheGap. “This nomination reflects the dedication of our team, the strength of our ‘village’ of supporters, employers, and community partners, and the resilient spirit of our Gappies, young people striving for a brighter future. It’s validation that our model truly closes gaps in opportunity and belonging.”

Hope Takes to the Streets: Wrexham Launches Baton of Hope 2025 Tour

A powerful movement rooted in the unshakeable belief in hope has officially launched in Wrexham. On Thursday 22 May, Advance Brighter Futures (ABF), in partnership with Baton of Hope UK, proudly kicked off the Wrexham leg of the 2025 Baton of Hope Tour, with a moving launch evening hosted at Erddig by kind support of the National Trust.

ABF is a Wrexham-based mental health and wellbeing charity. Over the last 18 months, ABF has partnered with local community cafés and organisations to deliver suicide prevention training and awareness where it’s most needed. ABF’s work in suicide prevention is what led them to get involved with Baton of Hope – and with the support of the Wrexham community, the team hopes to make the 2025 tour a powerful and positive movement for the whole city.

Wrexham is one of the 20 locations on this nationwide tour and has been chosen to represent the whole of Wales in what is the UK’s biggest suicide prevention initiative. On Saturday 4 October 2025, the Baton will journey through Wrexham, carried by over 70 Baton Bearers who have been bereaved by suicide or survived a suicidal crisis.

Zoe, Project Lead for Baton of Hope Wrexham and Business Development Officer at ABF, explained: “This is a communityled initiative from start to finish – driven by lived experience, supported by volunteers, and shaped by local people and places that have felt the impact of suicide. I know what it feels like to reach that point of hopelessness. But I also know what it feels like to come through the other side. It’s been a real privilege to be part of ABF’s work around suicide prevention over the past few years – supporting communities, raising awareness and opening up conversations around suicide.”

British Rowing Crew Makes History With Indian Ocean Crossing

A record-breaking expedition was completed in a traditional ocean rowing boat – no sail, no engine, no shortcuts. A British four-man ocean rowing crew is making waves across the globe, becoming the first team in history to complete a mainland-to-mainland crossing of the Indian Ocean in a traditional ocean rowing boat. Departing Geraldton, Western Australia, in May 2025, the crew was expected to land at Kilifi Boat Yard, Kenya, between 9:00 and 12:00 (BST) on the 25 July, completing a 3,600+ nautical mile journey across one of the world’s most remote and punishing oceans.

Their mission? A world-first feat of pure endurance. This marks a monumental achievement in maritime history and ocean rowing. Expedition lead and Royal Marine Matt Mason explains: “To complete a crossing of this scale in a traditional ocean rowing boat is something else entirely. No tech boosts. No wind power. Just grit, teamwork and relentless rowing. It’s ocean rowing in its truest form.”

Why this is a historic first?:

• While others have attempted to row the Indian Ocean, this expedition is the first documented mainland-to-mainland crossing using a traditional, classic-class rowing vessel, completely self-propelled.

• The crew’s achievement honours the purest form of ocean rowing – free from modern sailing aids or alternative propulsion.

• Their vessel, No Great Shakes (NGS), is now the only ocean rowing boat to have crossed all four major oceans: the Atlantic, Pacific, Arctic and Indian – cementing its place as one of the most accomplished ocean rowing boats in history.

Meet the crew:

Led by Royal Marine Matthew Mason, this marks his fourth successful ocean row—placing him on the cusp of completing the Ocean Rowing Grand Slam and potentially becoming the fastest person in history to do so. He’s joined by Matthew Inglesby and Matthew Hemmings, who also bring military backgrounds and a shared drive to spotlight veteran mental health through Ocean Revival Adventures’ purpose-led expeditions. Rounding out the team is Jake Mattock, founder of The Adventure Antidote –an initiative that helps people reconnect with the outdoors and improve wellbeing through both bold and everyday adventures.

Run For Nature returns this September

Chester Zoo has revealed a new 10km, 5km and one mile running event. Run For Nature takes place on Sunday 21 September 2025, with funds raised supporting the zoo’s charitable conservation efforts to protect highly threatened giraffes. Following the success of similar sold-out events in 2023 and 2024, participants will this year take on a brand-new route – winding through more of the zoo than ever before. Runners will be able to enjoy glimpses of elephants, lemurs and other incredible species, before heading out into the picturesque Cheshire countryside.

P&A Group heroes take on Wales’s toughest peaks and UK’s

highest bungee to raise money for charity

Flintshire-based P&A Group is celebrating more than just business milestones this year. As the company marks its 40th anniversary, its employees are proving that community spirit and grit are at the heart of its success. In a double-whammy of daring fundraising, a group of staff tackled both the Welsh Three Peaks Challenge and the UK’s highest bungee jump at Tatton Park – all to raise vital funds for MS Society Cymru and North Clwyd Animal Rescue (NCAR).

The 11-strong Three Peaks team took on Pen y Fan, Cadair Idris, and Y Wyddfa (Snowdon) in one gruelling day on 20 June – 17 miles of hiking and over 2,500 metres climbed. Just over a week later, five fearless colleagues faced the ultimate adrenaline test: a 300ft bungee jump.

Among them was company fundraising champion Thomas Jones, Senior Digital Marketing Executive: “I’m so pleased I did it. I was nervous and it took real grit, but I kept thinking about our worthwhile charities and how every penny raised can help.” Thomas is becoming something of a fundraising legend within the business, having already completed the Born Survivor assault course in Cheshire this year and is soon to tackle the 5km assault course ‘Inflatables’ later this year.

It’s time to

stand out

– But don’t quote me!

Why would you want to listen to or quote me anyway? At best, I am nothing more than a legend in my own lunchtime, while there are others far more qualified and experienced to heed the advice of – and to quote – when it comes to the importance of standing out from the crowd, and the need to think brand, not bland.

Richard Branson seems to be on the same page as me. His advice is: “If you want to stand out from the crowd, give people a reason not to forget you”. He also says, “In the modern world, there can be no profit without a well-defined purpose”. Picking up on that, your brand is the reason for people to not forget you, it’s what you stand for. That’s what people buy – not your name or your logo, what you are or what you do. Your brand is your purpose, your why, what you are seen to stand for. Sadly, so many businesses don’t know their purpose and what they stand for. They therefore fail to differentiate themselves and communicate why someone should choose them over their perceived competitors. Being seen to stand for nothing in particular, they just bland in with the competition.

When the world zigs, zag Sir John Hegarty of Bartle Bogle Hegarty advertising fame states that: “It’s better to be known for something than be forgotten for nothing”. And on the subject of standing out from the crowd, he simply states: “When the world zigs, zag”, the copy line from BBH’s famous Black Sheep ad for Levis underlining that it is pointless to just sheepishly follow the herd.

By PHIL STRACHAN

“Sadly, so many businesses don’t know their purpose and what they stand for. They therefore fail to differentiate themselves and communicate why someone should choose them over their perceived competitors”

Ralph Waldo Emerson said: “Do not follow where the path may lead – go instead where there is no path and make a trail”, a sentiment wholeheartedly shared by Albert Einstein when he said, “The person who follows the crowd will usually go no further than the crowd”.

Fitting in is a failure

Vincent Van Gogh took that a step further stating that: “Normality is a paved road: It’s comfortable to walk, but no flowers grow on it”. I don’t think he was just talking about sunflowers! He was relating to the danger of the concept of ‘the safety of sameness’, of avoiding the risk of standing out which can stifle creativity, innovation and growth potential. John F Kennedy put that very succinctly when he said: “Conformity is the jailer of freedom and the enemy of growth”.

Seth Godin says: “Fitting in is a shortterm strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible”

For me, the real risk lies not in daring to be different, but in daring not to be different because your business needs to be seen to be the go-to brand in its market and not as just a.n.other me-too bland. The world needs to know your reason for being, your purpose, your why and why you are unique. It needs to know your brand, what you stand for.

Your brand is the experience you deliver Business guru Philip Kotler said: “If you’re not a brand, you are a commodity”, stressing the need to avoid your business being perceived as being interchangeable with your competitors – the reason being that a commodity is a product or service that is easily replaceable. In contrast, a brand is a unique identity that can command a premium price and build customer loyalty. The message is clear – Live as a brand or die as a commodity!

Coco Chanel is well known for stating: “In order to be irreplaceable, one must always be different”. However, it is not just about being different, but about being seen to be different.

As Elon Musk correctly says: “Brand is just a perception, and perception will match reality over time". While perception is indeed initially the important thing here, the experience delivered against the perceived promise will ultimately define your brand. Tony Hsieh, former CEO of Zappos, put it very well: “Your brand is not what you sell, it’s the experience you deliver”.

Don’t be afraid of being different (or – your brand is the single most important investment you can make in your business)

Building a good business and brand is not about selling products and services, but about delivering exceptional experiences and building long-term relationships. Branding as the process of shaping and managing perceptions and expectations, but in order to build a successful brand and business, these perceptions and expectations need to

be authentic and deliverable. Promises, expectations and experiences need to be aligned.

Branding is ultimately about standing out from the crowd, to win the hearts and minds of your target audience. It is not about being afraid to be different and just blanding in with the competition. According to Steve Forbes, Chairman of Forbes Media and Editor in Chief of Forbes Magazine: “Your brand is the single most important investment you can make in your business”. So, invest in your brand, invest wisely – and Think Brand not bland!

Phil Strachan

The Think Brand not bland Guy phil@thinkbrandnotbland.co.uk 07770 753975 thinkbrandnotbland.co.uk

“For me, the real risk lies not in daring to be different, but in daring not to be different because your business needs to be seen to be the go-to brand in its market and not as just a.n.other me-too bland”

One city One place

Rob Meakin is the founder of Loyalty Pro. Having had a career as a software engineer creating state-of-the-art IT systems from scratch, to assist other businesses become super-successful – for example, Moneypenny in Wrexham – Rob turned his hand to providing a community app for his home city in 2020. We chatted with him to find out a bit more about One-Chester and what it means to him and the city.

A

modern approach

“The Chester authorities have always appeared to be reluctant to embrace and support new ideas and technology, leading to my adopted city falling behind. So, during the Covid epidemic we started building a community app to help the city as a whole. Chester is a brilliant place, with unique architecture and history, but that doesn’t preclude it from enhancing the visitor experience with the modern facilities that people expect these days.”

The app has a comprehensive directory of over 2000 shops, service businesses, points of interest and visitor attractions. It’s also not limited just to commercial sites. Foodbanks, public toilets, local government and university buildings are just some of the sites included.

Everything identified in CH1 is there, with the CH2, 3 and 4 postcodes being steadily added. Each site has a description and website link. By placing the map pushpins using super accurate “what3words” locations, the app provides interactive maps with directions, to enable people to walk straight to the front door. Site opening times have been included, to enable the locations to be colour-coded as green when open and red when closed. So you can search the directory, to find and be directed to your nearest ‘open’ accessible location. This is very useful if you are new to the city and are looking to find a pharmacy, for instance.

“We hope the community will embrace the app and be our ‘eyes and ears’”

User-friendly, interactive and fun

The app has also been designed to be fun. Users can create lists and maps of their favourite venues and share them with friends. It’s very useful for creating itineraries for nights out, or for tourists planning their day out. There are also trails to follow, for art installations, historical buildings and in suburbs. There is even a locational treasure hunt starting at the visitor centre, with a new rhyming clue, which pops up each time you walk to the one you’ve just solved.

“It’s been a long road. After successful trials in Hoole, the project moved to expand in the CH1 postcode, by adding a profile for every business in the area without charge. Then Covid hit, setting the project back years, because Loyalty Pro pays for the One-Chester project by developing and supporting bespoke apps primarily for hotel chains. Hence Covid and lockdown removed our primary income stream for a good while. But we’re proud to say we didn’t take any grant money from the government schemes and are still here to tell the tale.

“We hope the community will embrace the app and be our ‘eyes and ears’, to help us keep it up to date. We’ve made this easy by adding a function whereby anybody who sees an out-of-date listing can tap in the app profile and tell us what’s changed.

A digital Yellow Pages “Creating and keeping the app listings up to date is an ongoing task, which takes time and adds to our costs. It’s not something a small business can fund indefinitely, given we receive no financial support from the city and the profiles are free to the businesses. So, we are currently looking for a corporate sponsor or a philanthropic donor. Think of it as a digital ‘Yellow Pages’, but one which is always up to date, includes directions, and is much easier and flexible to use. You can search for venues by name, by street, postcode, suburb, or browse by category.“

The app allows each business to add a free offer. App users can type in products such as ‘pizza’ or ‘cocktails’ and view the relevant offers in order of how close they are to the venue or business.

Each business can click on its own profile and send its offer details for inclusion via the app. To download the free app, search for one-chester online in apple or google stores.

Rob Meakin

Loyalty Pro 0800 612 9747

robm@loyaltypro.co.uk

“Creating

Across

1 Climber (11)

9 Plant spike (5)

Take five

Grab a cuppa and clear your mind of work for a short while with our puzzles.

10 ___ Barker: former tennis player (3)

11 Economise (5)

12 ___ Berry: actress (5)

13 Come before in time (8)

16 Aromatic plant used in cooking (8)

18 Prevent (5)

21 Small antelope (5)

22 Foot extremity (3)

23 Billie ___ : British actress (5)

24 Daring (11)

Down

2 Do away with a need (7)

3 Quibble (7)

4 Exist in great numbers (6)

5 Between eighth and tenth (5)

6 Frame for holding an artist's work (5)

7 Eating establishments (11)

8 Pleasure; gratification (11)

14 Holiday locations (7)

15 Smallest amount (7)

17 Young person (6)

19 Corpulent (5)

20 Repository (5)

Crossword

Classic Sudoku

Check your answers

Contributors

Thank you to the following for their contribution:

Articles:

Jamie Christon, Chester Zoo

Helen Watson, Aaron and Partners

Ben and Joe Wright, The Jolly Gardeners

Elyn Corfield, Lloyds Banking Group

Craig Roberts, Belgrave Wincham

Clara Hughes, VOX magazine

Vicky Heathfield, VOX magazine

Liz Rowlands, Liz Rowlands Coaching

Ellie Lloyd-Jones, Elevate with Ellie

Ray Smith, Insight Leadership Solutions

Clare Bevan, Clare and Co Travel

Dave Owen, KMC IT Management Solutions

Katie Williams, Xplore!

Howard Hughes, Zebra Marketing and Communications

Phil Strachen, The Think Brand not Bland Guy

Rob Meakin, Loyalty Pro

Advertisers:

Active Childcare

Belgrave Wincham

Clare & Co Travel

Daisy’s Dog Groomers

Delmar World

Design by PH

DTM LegalLandscape

Essentials MAG Websites

EWSON Contractors

Geoff Robertshaw

Highstream Solutions

Kinch Accountants

Knew Productions

Maidscando

Mitchell Charlesworth

Richard Carr Consulting

Smarter Business Services

Wrexham University

Xplore! Science

Zebra Marketing and Communications

So, that’s a wrap! (for now!)

Although the magazine is taking a break from print, we’re still very much active!

Our quarterly networking events and EZ training sessions will continue as usual. We are always on the lookout for fresh opportunities to celebrate everything that makes our region great. So if you have any ideas that you would like to discuss, please don’t hesitate to get in touch.

Thank you again for being part of the VOX journey, your support has meant the world to us.

Best regards, Clara and Vicky

clara@ezpublishing.co.uk

vicky@ezpublishing.co.uk

ezpublishing.co.uk

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