ESSA the role ESSA has of promoting the use of its members and the security and credibility this brings to the client for mutual benefits.
Chris Skeith - ESSA Director “Welcome to our new quarterly update. It’s been a number of years since we sent out regular hard copy member news letters, but with such a great start to 2014 and so much to tell you about, we didn’t want you to miss out on our news stories, events and whereabouts simply because everything appears to live ‘online’ these days. So harking back to a more traditional way of getting news to you, we hope you enjoy spending 5 minutes taking in what is really a snapshot of ESSA’s recent breaking news”.
G5 commit to endorse ESSA Major victory for our campaign promoting ESSA members, with the decision of the G5 (Clarion Events, dmg :: events, Mayridge Group Ltd, Reed Exhibitions, UBM Plc) to promote the “Use an ESSA member”
The “Use an ESSA member” campaign has gone from strength to strength, resulting in significant interest and business wins for members.
Simon Perry, formerly sales executive with the Association of Event Organisers (AEO), joined ESSA in December 2013. Simon's experience of the event and leisure industries will make him a valuable addition to the ESSA team. Simon will be working closely with Andrew Harrison, ESSA deputy director, to increase the take up of our core services and benefits amongst members. Simon will also have responsibility for continuing the growth of ESSA's membership, and building even greater brand awareness. Andrew commented "We've got a big year ahead, and it's clear Simon shares our ambition to drive up engagement with, and membership of, the association."
ESSA started the new year with a major step forward in its "Use an
message and use the ESSA logo on all their UK exhibitor manuals.
This decision by some of the UK's largest event organisers underlines
Previously ESSA's exhibition presences have marketed ESSA's membership services to prospective members, but this year ESSA dedicated its presence at EPS and Confex to its "Use an ESSA member"
"and we're really enthused that it has agreed to be ESSA's venue partner for the year ahead. ESSA's growth in activity, engagement and size means that we will be busier than ever in 2014. We feel very fortunate and I’m sure our members will be looking forward
ESSA makes new appointment
ESSA takes 'Use an ESSA member' to the Event Production Show and Confex 2014
One key target audience for the campaign is Event Organisers, and to have such commitment from such major players is a major endorsement of the value they place on the use of ESSA members. Chris Skeith ESSA director said ‘having endorsement from the G5 is a major milestone for the campaign, and we hope this move will encourage more event organisers to include ‘Use an ESSA member’ in their manuals, which in turn will help generate more work for our members and provide more security for their mutual customers.’
Olympia, London, March 12-13.
Quarter 1
campaign, showing the benefits that come from choosing ESSA members for event supplies and services. Andrew Harrison ESSA's deputy director, explained ESSA's decision "ESSA is adding further momentum to the campaign with these exhibition presences, promoting ESSA membership as a mark of quality assurance, standards compliance and best practice. Both EPS and Confex have a superb record in bringing together the most influential and notable decision makers in the industry and our message to them has never been clearer. We know from our own published research just how effective live marketing is, and both these exhibitions represent golden opportunities for us to communicate the clear benefits and advantages of choosing an ESSA member."
to meeting at such a prestigious location." The ESSA AGM has moved on in the last three years from simply ticking a legal obligation box, to being a must attend member event with opportunities for networking, education and industry insight. Attendees at this years AGM can also grab themselves 10% off of their Exhibition News Awards tickets. To find out more and to register, visit www.essa.uk.com/agm2014
ESSA AGM at The O2 for 2014 The 2014 AGM will take place at The O2 on 3 April, our venue partner for 2014.
ESSA member" campaign by exhibiting its own stand both at the Event Production Show (EPS) , Earls Court 2, London, February 11-12, and International Confex,
Rebecca Kane, general manager at The O2 said: "This partnership will provide The O2 with the opportunity to showcase our best in class event spaces for the event community. ” "The O2 is a truly iconic venue", said Chris Skeith, ESSA director,
International - Euroshop 2014 Our first piece of international business in 2014 saw us visiting Euroshop and the various activities and sessions during the show. Chris Skeith ESSA Director, made his 3 yearly pilgrimage to Dusseldorf where he met with members and fellow trade associations from around the globe.
ESSA's Use an ESSA Member campaign backed by more leading organisers We announced a further tranche of endorsements for our growing "Use an ESSA member" campaign, from three leading organisers. Centaur, Nineteen Events and Farnborough International have all agreed to endorse and promote ESSA's campaign to raise awareness of the benefits of using ESSA members.
This takes the total to 8 organisers taking our campaign to their heart and our message to their peers and clients. This is not just fantastic news for ESSA, but for the event industry as a whole.
ESSA tee off for In The Rough 2014
These endorsements followed close on the heels of the decision of the G5 to endorse ESSA's campaign. Paul MacDonald, portfolio director at Centaur said, "ESSA is at the forefront of the effort to create and maintain excellence amongst event contractors, and for this reason, Centaur will be raising awareness of the campaign and the benefits of using ESSA members at every opportunity." Jonathan Smith, head of operational development and health & safety for Farnborough International Ltd and FIVE, explained FIL’s decision to promote ESSA and the campaign, "ESSA is doing more than anyone to improve and regularise H&S in the event industry, and we recognise the many benefits of choosing an ESSA member not least their commitment to the highest standards of healthy and safety."
usual workplace to continue to build relationships, while at the same time supporting two great charities.” ESSA and MWL continue partnership into 2014 Following a fruitful partnership between ESSA and Marketing Week Live since the inception of the Live Marketing element into Marketing Week Live, we are delighted to
This benefits everyone who works overseas or who seeks to work with consistent, high standards of operation, including ESSA members. The g-Guide represents a suggest-
In The Rough, will be back at the Forest of Arden hotel and golf course on July 17th 2014, with the NEC returning as the headline sponsor and Exhibition News as the event's media partner. Organised by ESSA and supported by the Association of Event Organisers (AEO), Association of Event Venues (AEV) and industry promotional body FaceTime, In The Rough has become a popular event in the industry calendar, and a generous donor to charity. Every year In The Rough raises money for two charities, one that works in the UK and one that works overseas. There are places for 20 industry teams to battle it out on the fair-
announce its continuance into 2014. Spectacular feature areas have been produced in 2012 and 2013, but new for 2014 is a focussed series of activities dedicated to promote the use of ESSA members, including pre and post event mail shots, and stand presence. Paul MacDonald, show director for MWL, said "ESSA's support for the show from the off has helped it grow, develop and be the must attend event for not only marketeers, but also suppliers seeking to engage directly with brands who love live! To have their partnership for 2014 is great news and we look forward to promoting the use of ESSA members to our exhibitors, and working with the team to build on this success."
Mirabelle Chaterjee, head of operations at Nineteen Events, was enthusiastic of Nineteen Events' endorsement of the campaign, "This is very important, not just to Nineteen Events, but to all the organisers who aren't yet fully aware how important it is to use contractors who meet ESSA's strict qualification requirements. We're making it our responsibility to spread the word."
of minimum standards to safeguard the health and safety of any person working at or visiting an event or exhibition, overseas.
ways and the greens, and an evening gala dinner with award presentations and fundraising activities to round off the day. Steven Richards, NEC sales director was pleased to be involved too, “This is a great opportunity for the NEC to support In the Rough organisers ESSA in delivering a fantastic industry-wide event where organisers, venues and contractors can get together outside of the
Chris Skeith, said "MWL provides a fantastic opportunity for members to engage directly with big brands and marketeers and develop personal relationships showing off their talent on the exhibition floor, and we see many members seizing this opportunity. In addition we continue our drive to promote the use of ESSA members and will be taking a stand ourselves, to show visitors the benefits of using an ESSA member."
ESSA supports the g-Guide ESSA has declared its support for the g-Guide, a document whose guidance is aimed at creating a set
ed minimum standard to which organisers aspire to, in connection with running an event / exhibition. The document calls upon organisers' employees, contractors and exhibitors to comply with these guidelines, the organiser's health and safety policy and local relevant laws regarding health and safety; to safeguard the health and safety of themselves and others who may be affected by their acts or omissions; to seek advice where there is any doubt regarding the correct action to take or the standard required, and to comply with the reasonable requests of the organiser's appointed health and safety staff and floor managers or any other health and safety official. The industry has seen a very strong move towards harmonised standards in the UK and we are pleased to see this principle being extended overseas. It’s not all we’ve been up to… As ever, if you would like a more detailed overview of what your association is or has been up to, make sure you regularly read your member emails, follow us on twitter @ESSAnews, find us on LinkedIn, attend our upcoming events or by all means, get in touch and organise a visit from an ESSA representative. Feedback: If you have any feedback on the stories covered in our Winter Review 2014 then please contact andrew@essa.uk.com.
The Event Supplier and Services Association Ltd is a company registered in England and Wales under company number 6768261. Registered Office: 119 High Street, Berkhamsted, Herts. HP4 2DJ