Burgundy School of Business Groupe ESC Dijon Bourgogne Dijon, France Entrepreneurship and Innovation Short Term Programme taught in English July 1-14, 2012 About the Programme Within the framework of the school's Corporate Research Centre (CEREN), faculty members produce top rate research work in different areas of expertise. On the basis of one of these research areas, "innovation, clustering and entrepreneurship", Burgundy School of Business has decided to create a short-term programme in Entrepreneurship and Innovation in which art and entrepreneurship will be closely intertwined through the practice of art and creativity. As Picasso used to say: "I do not paint things the way I see them but the way I think them." By the end of the programme, students will have learnt to think more creatively.
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Academic Content: 50 hours contact time: classes, workshops, company visits, cultural visit 10 hours personal/group work, programme journal-keeping 8 ECTS / 4 US credits This innovative programme is three-fold: Entrepreneurship: through MIME 速: (Initiation Method to the Entrepreneur Profession): 2.5 days Problem Based Learning seminar by which students will acquire a global approach to entrepreneurship through a real-life scenario. Innovation: 6-hour class over one day with case studies 2 company visits Creativity: 2 days of art-based creativity with a local artist in conjunction with the innovation class. Students will be asked to establish a link between art and entrepreneurship and develop a creative outlook on business practices. Throughout the programme, students will be required to keep a journal where they will analyse the link between these three elements from their daily experiences.
Assessment: 50% MIME, 50% programme journal and final presentation.