BEST PRACTICES TO BOOST YOUR STARTUP PROFITABI LITY
Calculating profitability at various levels of your business journey is the best way to ensure optimal financial practices at every stage.
INCREASE REVENUE WHILE REDUCING EXPENSES ● To reach a profit, review your pricing strategy to ensure that your products and services are profitable and competitive in the marketplace. ● Increase your sales by streamlining productivity, reassessing marketing strategy and cross-selling — offer new services or goods that complement the current offerings.
FOCUS ON YOUR â—? Identify potential buyers or best WINNING MARKET customers of your products and services, and narrow your focus down to one market niche. â—? Filter your leads to invest highest into those prospects, creating profit-generating customers for your company.
IMPROVE THE LEAD CONVERSION RATE OF YOUR SALES TEAM â—? Whether you're in an online sales business or you deploy a field sales force, your company's ability to turn leads into sales is key to increasing profit. â—? Use effective marketing strategies from telephone to email to face-toface meetings to help your sales team convert potential leads into customers.
HAVE A STRATEGIC PLAN TO ACHIEVE PROFITABILITY ● Prepare a strategic plan with 1-year, 3year and 5-year goals that outline how your business will earn its profit. ● Define at least five key success metrics and implement and monitor a budget to achieve them. ● Seek input from experts and establish an advisory board of key clients. Conduct a customer satisfaction survey to improve and revitalize aging products and services.
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