4 WAYS PERSONAL IZE YOUR MARKETIN G STRATEGY FOR 2021
According to research by the Boston Consulting Group, brands that create personalized experiences by integrating advanced digital technologies and proprietary data into their programs are seeing revenues increase by six to 10 percent. According to another report by Epsilon, 80 percent of customers are more likely to do business with a company if it offers a personalized experience such as good
1. Enhance The Customer Experience â—? People are more willing to provide personal details to brands if they get something in return. â—? They are comfortable participating in surveys to get discounts or download whitepapers, prompting them to fill out forms or divulge their favorite purchases or preferences.
2. Build Stronger Brand � When people provide private Loyalty information, they expect to be treated as special individuals having unique preferences. � Organizations that spend time and resources implementing personalized marketing strategies earn their customers’ loyalty, thereby increasing their lifetime customer value.
The Main Advantage Of Personalized
3. Target Marketing IsSpecific That It Allows Businesses To Reach Specific Audiences Audiences. By Collecting User Data
From Surveys, Studies Or List Segments, Businesses Can Develop Highly-effective Email Campaigns That Target Customers Based On Their Buying Habits And Other Interests.
4. Know Your Audience Whether Your Users Feel You Are Going Overboard Will Most Likely Depend On Their Ages And Comfort Level With Digital Technology. Generally Speaking, Millennials Are Much More Comfortable With Sharing Personal Information In Order To Get More Personalized Experiences, As Opposed To Older Consumers.
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