4 Steps To Get Your First Customer
Launching a startup can be a challenging task. First, you need to come up with a great product and/or service, validate it and then eventually sell it. This is where things get even more complicated — finding the first paying customer(s). However, when starting up, there’s no feeling better than making your first sale.
1. Tap Into Your Own Network ● After building your buyer persona, go through your social media profiles (Facebook, Instagram, LinkedIn, etc.) for connections who fit that profile (who might be in the market for the product/service you are offering). ● Reach out to those people and explain what you’re building (and why) and that you’re looking for feedback. These connections are likely your friends, or people you’ve interacted with before, which means getting a meeting with them — or even making an early sale —
2. Build An Online Presence Create your website, optimize it and make use of search engine optimization (SEO) so that those searching for what you sell can find you easily.
3. Establish A Social Media Presence Social media is one of the most valuable marketing tools for businesses today. After all, 70 percent of Americans use social media platforms at least once daily, according to research.
4. Partner With Other Business Owners Another method of finding your first customer(s) is by partnering with someone who already provides a complementary product/service (such as Hr service) to what you are planning to offer.
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