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MINT N’ ORANGES by ‘Preeti Mahajan
“In a world full of Bling, Simplicity is the ultimate Sophistication”; “Keep It Simple” is the ethos behind the Mint n’ Oranges Collection. “Mint n’ Oranges is a Creative venture where we house all things beautiful. We have Exquisite Hand-woven Pure Chanderi and Banarasi Saris, Lehengas and Dupattas. Almost touching 1 Lakh followers in a span of a little over a year, on Facebook, reveals the excitement and interest in the Brand. Mint n’ Oranges started as a brainchild of my daughter, 18 year old ‘Kalli Mahajan’ and myself. We had been working with the weavers and experimenting with blending various fabrics for some time. We thought of checking out the response as a Business by putting together a Collection & hosting an Event. To bring awareness of the Event, a Facebook Page was created. Before we realized, we were receiving Orders online even before we had a Bank Account in the name of the Company. “ The love, appreciation and excitement generated by the Collection motivated Preeti S Mahajan, who has been running her own IT Business for 20 years, to diversify into this. Kalli, her daughter, handles the Marketing and Communications for the Brand. “We work closely with the weavers and are mingling Pure Chanderi fabrics with Silk. We are known and loved for our beautiful color combinations and unique designs. Neon fluorescent colors are mixed with matt colors and we create eclectic Saris. A lot of our Chanderis have contrasting Silk blouses and Silk pallas giving them a rich look, yet wearable through the year. Our Banarasi Sari Range and our Lehengas have been a runaway hit. The uniqueness of rich Pure Banarasi woven design, without bling, is what we bring to the Customer. When a Client is keen on ordering, we click and send multiple pictures so that they have a very clear idea of what they are buying. Our reward has been the fantastic feedback we get from Clients, a lot of them thrilled that the Creations look even better in person, and this what we wanted to achieve” Find them on: www.mintnoranges.com, Facebook: MintnOranges, Instagram: mintnoranges Whatsapp : +919810286855
OH! FISH by Komal Kothari “A two day long hunt for a decent nightwear and nothing in hand after a tedious exercise, I went to a cloth shop to get a material for a pyjama and got it stitched for myself. Having no clue how it will turn out to be, it was actually WOW and as desired. After posting a selfie with them on the social media, I got a call from my cousin to get a nightwear stitched for her too for the pyjama party she had organised. And once that nightwear came from production, my first reaction was ‘OH!Fish , how pretty..And there was no looking back from there. First few orders were from word of mouth and family but as and when i posted pictures on Facebook and Instragram, the product was appreciated and i slowly started getting inquiries. It’s been almost a year now and touch wood the response has been overwhelming! Oh! Fish believes in keeping up with the trend and providing stylish, quality products, timely delivery at a reasonable price compared to most of its competitors and that has been the USP from the time of incorporation. The response has been awe-inspiring!! We started with pyjamas and boxers for girls initially then moved to night dress, shirt dress etc. What came as a bigger surprise to me was that the boys too wanted to get out of the boring striped and chequered boxers and tracks and get funky printed nightwear. And this was not the end!! We got orders from mothers who were bored to buy their children the same pattern of nightwear yet again...Available in the retail space. And this is how Oh! Fish now designs nightwear for the entire family. From a newborn to granny - no age limits. People have approached me for various events like Pyjama party, Bachelor’s party, Pre -wedding night bash, Kids birthday party, Mother - new born photo shoot, Corporate product promotion events etc. What’s trending is “Gifting”...We have designed ‘Couple nightwear sets’ for anniversary and wedding gifts. We have also customised nightwear with names and initials as Birthday gifts, Party giveaways, Mother’s day gift etc. On customer’s request, we have also started making eye masks matching to nightwear you order. There are a lot of other products in the pipeline that i wish to introduce soon to make every night different from the other!! What’s next: “Tonight’s gonna be a GOOD Night” is what Oh! Fish strives for in the future. A lot of new products are making way, which we plan to introduce to our customers later this year. Once we do that, we will make the products available on other boutique sites. We also plan to come up with a completely new range of nightwear for a lesser price for the masses. So, if you think, our current range is not in your budgets then just wait for a while, we have something coming soon for you!! Find them on: Instagram: Oh.fish Email:ohfishindia@gmail.com Ph: 9870649486
34 MAY, 2016 - TULIP