Improved Promotion River Island does have a steady presence on social media, so they should now focus their efforts on their app. It does have a good start but has so much potential to become something more. They do not have a loyalty program so building one could build a loyal shopper base for the store. This loyalty program could be easily accessed on the app, with features such as: Easy access to account/points earned when shopping Access to coupons/discounts only for members Access to choosing the music playing while shopping Invitations to certain events/launch parties for new products Building a loyalty program will help out the promotion aspect and would for sure help out with building a loyal customer base that could spread even more via social media.
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