Improved Process

We know that changing the factories is not an ideal change and will cost a lot of money. However, an option that would not cost much money would be to update the website statements and be as transparent as possible. Put links to further resources on what factories you use, working conditions, pay, what textiles are being used, how they are being sourced, how they are properly recycled, etc.

Having these different sections and statements is a start in the right direction, but your consumer isn’t dumb. They know everything when it comes to sustainability: the right working conditions, textiles, sourcing, pay and everything that comes with this. Having a transparent approach to how your products are made (and the people who are making them) will say a lot about your company.

Value Proposition

Another thing to add to your website alongside your sustainability effort reports is a value proposition. This is a promise of value to be delivered and should be the primary reason a prospect should buy from you. There is no apparent proposition for River Island at the moment, so possibly adding this on for your consumer will bring on a multitude of positive changes.

Look Perfect for Your Next GNO!

Walk into our store today to find your perfect outfit for a night out on the town with your girlfriends! Our vast selection of dresses and party outfits will have the perfect look for your style. With all the latest trends stocked in our store, River Island will always be your go-to party outfit store to have you looking like a 10 for when you are hitting the London club scene!

Your one-stop shop for all things clothing and accessories to make the perfect outfit for your night out

River Island offers all the latest trends with high quality clothing

Can’t make it to our shop? The same products we offer in store are available online! With free shipping within the UK and free returns, getting your GNO outfit was never easier through River Island.