Improved People Instead of having such a broad target market, River Island should specify their target market to women/men aging from 23-26. This new pen portrait shows what this new target customer would resemble.
Olivia 28 years old from London Has a steady relationship with boyfriend Created her own PR agency Pays with debit card Rents flat with boyfriend Looks up to designer clothing & follow trends Loves to spend money on bags & shoes Likes to travel, be with her friends, go out for coffee/ brunch Enjoys clubbing on the weekends and finding nice restaurants on Friday nights Enjoys walking around London Loves Instagram and watch reality TV shows 30
