Improved Physical Environment
Focusing on improving the experience in-store will help draw more customers in and make this brand something memorable. Improving the three mind states can help keep shoppers coming back and even draw in new shoppers.
Dreaming If focusing on one specific theme/ product (focus on your hero product!), then maybe make a whole section of the store (when you first walk in) fit with extravagant merchandising and even a spot where shoppers can share their experience on social media!
Exploring Maybe have different themes to different sections of the store that the outfits can correspond to (ie. new products, night out, beach wear) and then a section for when new products are to be pushed out.
Photo credit:(Bardsley, 2018)
Photo credit: Blu, E., n.d.
Locating Have all sections and all essential products (ie. denim, basics, shoes, sale) clearly labeled
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