PORTFOLIOSPATIALDESIGNKARINACERKESAITE
In this short portfolio I have selected few of many projects I made which shows my experience and skills in event and user experience design, contract spaces design, conceptual thinking, creativity and teamwork skills, story telling, ability to make technical drawings, renders and physical models, graphic design and layout skills, ability to work with different design programs and explain projects.
#McQueenIsAliveFINALBACBELORPROJECT2018
Alexander McQueen brand introductión to Spain by memorial fashion show, including full user experience of 40 days
The event is created as a memorial fashion show in a small convent in Barcelona. It was inspired on the whole A.Mcqueen’s career when he was alive. It starts 40 days before the show. There will be VIP guests and some of Mcqueen’s dedicated fans who are supposed to find the invitation and catch it with a special app. It will be a well-thought user experience starting from invitations until the last dance step in after party, including hotel, the show, some symbolic McQ objects and a lot of other things. 40 days
#McQueenIsAlive
This project is dedicated to one of the most famous “dark” high fashion designers - Alexander Lee Mcqueen. He knew how to convert woman into a real diva, fashion show into a theatre and tell the story which shocks the majority, using dark and melancholic notes of high fashion, and this is exactly how I wanted this project to be, mysterious, memorial, dark, luxury and with a story about greatest haute couture. I also worked it out as a brand introduction to Spain event, to tell the world that McQueen will always be alive as a brand and as a style, and even now it keeps expanding and growing.
Two days before the show everybody is invited to the different luxury hotels around Barcelona. When the person arrives, there is a specially prepared hotel room for a Mcqueen guest, where they find a small white box with brand’s logo. In the box there is a mirror which actually serves like an personalised invitation/ticket for the show. There is also a lighter with a Mcqueen’s skull and a label “in one moment you will need me” and a small card that indicates time when the driver will arrive to take the guest to the event place.
2 days eventTheday
Scale: 001:2 PZ 1 800612..21ÀngeldelslaçaPs, 5 , 08001 onaarceBl byedaMgjabaTrofinalderadoenElisavaCarinaKerkesaite Qc#M“ueenIsAlive” zonificaciAngelsDelsConventón BBAA A CC B soundtechnician placestaffpreparingfood stageDJ barDrinks barDrinksbarDrinks WCWCWC entrancestaffentrancemain WCWC The venue Convent dels Àngels of Barcelona for this event has not been chosen accidentally. This historical place is a convent, built for Dominican nuns in the city of Barcelona in 1562, making a reference to places Alexander Mcqueen was choosing for his fashion shows like Spitalfields church or Conciergie in Paris. Scale: 1:2 00 PZ1 12. 06.2 01 8 Plaça dels Àngels, 5 08001 Barcelona C Backstage, space where the models are getting ready for show VIP & not VIPS seating places, (includes balconies upstairs) Press place (photographers, camera mens, journalist, etc) Stage, where the models and the hologram in the end passes Entrance and pre-drink place After drink and appetizers place After drink terrace with dj and alcohol bars staff place food preparing DJ stageDrinks bar DrinksPlaçabardelsÀngels Ground floor and event zoning
There are three domed chambers left from the original gothic style building, it contains one shed made of five sections with side chapels between buttresses making the place devine and solemn, exactly what we need for honoring such a special designer.
Trabajo
Convent Dels Angels sección
On the day of event there is a huge projection on the main wall of the building with images of backstage from the previous shows of Alexander. That is the way to tell the user step by step what is going to happen there, because until now the only thing they know that is a special event related with A.Mcqueen and his brand. 5 Barcelona final de grado en Elisava Made by Karina Cerkesaite “#McQueenIsAlive” C-CC
Front wall with projection Literal section C - CC’
Scale: 1:1 5 0 PG2 12 06 2018 Plaça dels Àngels,
, 08001
During the show there are outlightstheextendedprojectionsornamentalonthefabricsonstagethatserveasaportalformodelstocomeinandoutfromthebackstage.Youcanalsoseemovingshadowsofthemodelsbehindthosefabricswhichcreateavisionoftwodifferentworlds:living(worldofalive)andshadow(worldofthedead).Thereareneonblackinthewholeplacewhichmakestheguestseeitinadifferentway,buttheyalsoreflectonthestagethatismadeofmirror.Thewholeplaceisdark,wherewhitelightflashesareunexpectedlysurprisingtheguests.ThemysteriousatmosphereisstrengthenedwithasmokeeffectandnationalScottishmusic.
In the middle, a mine gothic church rose window is supposed to be, there is a huge projection of Alexander Mcqueen head changing to the skull in a dark purple neon and grey colours. It is a logo specially designed for this show which means even if sensetheAlexanderpersonallyisnothere,hissoulandhisheart,styleheleftandhisofhighfashionwillalwaysbeonthisstage.ThemainsurprisethepublicisgoingtohavewhenthelastmodelstepsoutfromastageandsuddenlythereisanAlexanderLeeMcqueenhologramwhichlookssoreal,soalive,walkingthroughthewholestageanddisappearingintheendwithwords“Thanksforcoming,McQueenisalwaysinyourhearts...”andthatishowthememorialfashionshowdramaticallyends.
Organic Loft POP UP 2017SHOP
2015GonzalesIreneandBertranEnrichRicardwithColaboration
Another contract project that is about to making a clothes shop next to the beach. It was made with random organic lines, that unifies all the space to a big wooden loft, so the user can flow through the space where everything comes together, becoming one space without any furniture or other shop compliments. All the objects we can find in this shop perfectly come together with space shapes, because it was made with calculations and placement of all the needed furniture in the moment of creating a loft. Wooden space resemble that nature feeling and organic waves, that flows in all the space, reminds about being next to the beach. On the left there is a big window through whole the wall, and in the end you have a ramp to go to the second floor where you can find changing rooms and more exposure. The second floor is not as big as the first floor, from the balcony upstairs you can see what happens bellow. With those organic shapes the user is used to feel the sea atmosphere, as it can remind how the sea wind creates forms on the sand.
LOFT ORGANIC
Alice in FashionlandMATERIALEXPO2018
This project is an exhibition of the new materials based on a concept of “Alice in Wonderland” story and interaction of fashion and trends in material world. It is made in the way that every person can better understand the new material: touch it, play with it, step on it, sit on it, wear it and so on.
ALICE IN FASHIONLANDItisimportanttorememberthatweallhavemagicinsideus-J.K.RowlingMaterial Expo MIMIC EVENESS SILENCE MUTANT LoungeWindowWCareasimplicatiónplanspaceGeneral wonderlandinalicefrommotifSiluet
Invitation
To explain the exhibition space and to decide the future position of exhibits, I first simplified the project space dividing it into squares, one for each trend. The next step was to explain the trends: decide finishes and colours: walls, flooring, supports and sort out the materials for exhibit. Every trend is completely different and has a strong contrast, so when user goes from one narrative concept to another it feels like two totally different worlds, where the guest can explore and be introduced to another material world. object Ombrae Lunabrite Thermocromic NanoSphere
TRASTA07darktheinGlowingLunabritegeologyNew Vitrucell A-PartFolding
FEW OF THE NEW MATERIALS CONCEPT&SPACE
The graphics and introduction to this exposition is made with a transparent base. The explanation is based on the window, where in certain moments of the day, the sun makes a beautiful surrealistic game of shadows, making a space feel even more magical. The information card of every exhibit is also placed on a transparent square, giving us a possibility to place it in the way we want, and not interacting with material and space colour.
entranceexpotheinwindowThe
LOOK&FEEL EXPO,LOOK&FEEL ImperfectionPopSiliconescolorsMaterialitySyntheticsPoetryRoséTexturesGlassWood+resin Tecnical ReliefsTexturesTexturesLeathers/skinsBrutalisticOxidisedMetalicSyntheticslookmirrorsGrindsTecnoSinglecolorsEverythingmono
MUTANTMIMIC EVENNESSSILENCE
MUTANT
RENDERSLOOK:FINAL EVENNESS
The trend which contains “dark” materials, some surfaces like metallic, rusty, leathers and “brutal” looking pieces. The trend which contains simple, monochromatic materials, it is concentrated in classic motives, grating textures, basic and geometric figures, tecno-natural look.
SILENCE
This trend is based in hallucinogenic look, extreme materials, contains synthetic materials, pop colours, flocked surfaces
The trend which contains soft and “creamy” looking materials, it is based on transparency, marbles, imperfect surfaces, combinations of natural and artificial and shiny surfaces
RENDERSLOOK:FINALMIMIC
Exhibition of artCONCEPTUALprojectsEXPO2015
xhibitionofartprojectsE
A concept art project made on 2nd degree in Elisava design coloboratingschoolwith:IgnacioEzcurra,VictorFreire,MarcPino,in2014.
A project where the class had to make an artwork based on one of the assigned cities from Italo Calvino book “invisible cities”. The next step was to create an exhibition for those artworks. The space we had, was at Elisava’s exhibitions hall, where we were supposed to expose 15 projects. We decided to use the large stylised map of Europe and Asia, as a connection between the book and the strange cities dominating in the stories of the silk road (commercial route between Europe and Asia surrounded by mystical stories). It looked interesting to connect the map with a project, as the story tells about different cities and in every segment where you can relate the certain extent. So, as we started to talk about mystics, we chose mirror as a main confusing material. The floor, front wall and exhibitors were made out of mirror. All the exhibits were inclined sofrom one special point at the entrance, you could see a reflection of the map, which is placed on the celling. Every project had it’s own place, depending on how the “invisible city” can be related to some countries on the map. As the floor was also made of mirror tiles, the visitor was basically walking the silk road to see all the projects. Finally other walls were painted black, that gave the exhibition even more mystery, and we used blue and purple coloured indirect lights, that reflected in the mirror creating a confusing view. Of course, every exhibit had his own spotlight, so the visitor could read the story and the explanation of the artwork. We also placed the expo description on the left-side wall, and it was the first stop in which the users flow before the “silk road”. It was confusing and mysterious space full of reflections and lights, which made visitors think about the connection between worlds and people.
THANK YOU
