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Local Development Investment


Oman Tourism Development Company

Dear Citizens, You are aware of the extent of the attention we accord to the development of human resources in order to provide our young sons and daughters with wider and better opportunities of education, training and employment. This is almost a fixed item in each of our speeches addressed through you to all the people of Oman. There can be no doubt that the human being is the basic component and the cornerstone of any viable civilisation. We therefore, once again reaffirm the importance of this element in the development and modernisation of society. His Majesty Sultan Qaboos bin Said

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Oman Tourism Development Company

We are the leading tourism-related investment, development, and asset management company in Oman. It is our strategic goal to be a key player in the development of Oman’s local market. It is our National Identity.

At Omran we strongly believe that local development is the back bone for the sustainable growth of any country’s economy worldwide. As the tourism development arm of the government, we develop, manage and invest in some of the largest and most diverse tourism projects across the length and breadth of the country. With each of these projects we develop or assets we manage, we invest a great deal of time and effort in the development and support of the local communities and companies in which we operate. In doing so we are not only investing and transferring our knowledge, but also shaping the future of the nation on its path towards prosperity and sustainability. The skill and experience they gain will help improve the quality of services and skilled workforce available within the local market, strengthening it and ensuring its growth. Together with our partners, we will ensure the continued development of the local communities and businesses whilst at the same time advance our goals as a responsible and inclusive company� Wael Al Lawati CEO of Omran

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What do we mean by Local Development Investment? It is more than just buzz words. LDI is who we are. Local Development Investment is beyond the short-term goal of immediate returns such as buying locally and training Omanis. LDI means investing in the strategic vision of Omran and growing with Oman, by ensuring a stronger local supply chain, working with local skills and talent, and consequently improving the quality of our end product.

Oman Tourism Development Company

Omanisation

ICV

Local content CSR Buy local SME

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150

Omran has supported more than

SMEs since 2013

Oman Tourism Development Company

Internationally recognised CSR programmes conducted in six governates across the Sultanate.

72% Omanisation

92%

of Omran employees received training last year at an average cost of OMR 1,146 per person

Last years contribution from key projects that will benefit businesses OMR 36.296mn Millenium Resort Mussanah

“Omran is a great company to work with. Their staff are very helpful, supportive and dedicated towards developing local talent and working with Omani SMEs such as ours. Every task and interaction was handled professionally by each and every one of their team. The work we produced was highly appreciated and will no doubt open doors to other opportunities. But more importantly, this experience has helped us augment our services and broaden our reach to clients.� Ghaleb Busafi Busafi Design

OMR 2mn Atana Musandam OMR 5.8mn Crowne Plaza Duqm Hotel OMR 1.2mn City Hotel Duqm OMR 114.774mn Oman Convention & Exhibition Centre OMR 3.5mn Alila Jabal Akhdar 9


Oman Tourism Development Company

“We are mindful to invest in the best without compromising on quality. We look at Local Development as a strategic investment. Even if it comes with a slight increase in immediate cost, it will pay dividends in the long run by improving the overall level of skills and services available in the local market and build a legacy for future generations of Omanis to benefit from.” Lamia Al Ansi Director of Procurement

How do we make that happen? the LDI framework Developing local skills

 NO`OVYZSXQY_\9WKXSaY\UPY\MOSXObOM_^S`O managerial, and specialist areas  OXMY_\KQSXQY_\ZK\^XO\]^YNY^RO]KWO  ]ZYX]Y\SXQKMKNOWSMKXN]ZOMSKVS]ON^\KSXSXQYP Omani talent  ]_]^KSXKLVO-=<PY\Y_\MYWW_XS^SO]

Improving the local market

 NO`OVYZSXQWKTY\MYX^\KM^Y\]KXNOXMY_\KQO^ROW to implement LDI  SX^\YN_MSXQXOa[_KVS^cMYX^\KM^Y\]SX^ROWK\UO^  X_\^_\SXQaY\VNMVK]]]ZOMSKVS]^]USVV]SXVYMKVMYX]_V^KX^]  ]_ZZY\^SXQ=7/]^R\Y_QRaY\UKXN^\KSXSXQ  Z\SMOZ\OPO\OXMO^YVYMKVWK\UO^ (no compromise on quality)  K^^\KM^PY\OSQXSX`O]^WOX^^RK^MYX^\SL_^O]^Y6.3

Become a centre of excellence

 Q\OOXZ\YTOM^]SX^RO\OQSYX  6.3  3X^\YN_MSXQKXNWKSX^KSXSXQVOKNSXQ quality end products (specifications) in our field

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Oman Tourism Development Company

Know How

Respect

Beyond The three values above govern our operations in Oman. They represent our aim to develop the country based on industry-leading quality, mutual respect and sustainable strategies. As part of our local development policy we have three areas of focus that are closely aligned with our business communities in which we operate, contractors and organisations whom we award work to, and the assets and facilities we manage.

Summary of our Local Development Policy (LDP) March 2012

With our contractors we... ]Y_\MOVYMKVVcLcNOPK_V^ NO`OVYZLSQQO\MYWZKXSO]^YMYWZO^OSXY_\SXN_]^\c SX^\YN_MOWY\O[_KVS^cMYX]^\_M^SYXMYWZKXSO] in our industry OX]_\OWKTY\MYX^\KM^]RK`O6.3]^\K^OQSO]KXNMVK_]O] Z\OPO\OXMO^Y9WKXSWKXKQON=7/] Z\OPO\OXMO^Y9WKXSWKX_PKM^_\O\]

In our communities we... _XNO\]^KXNMYWW_XS^cObZOM^K^SYX] MYWW_XSMK^O\OQ_VK\Vc NO`OVYZMYWW_XS^caOVVLOSXQKXNWK\UO^ \O]ZOM^RO\S^KQOKXNM_V^_\O

Our Assets and Facilities Management ensure we... OWZVYcP\YWVYMKVZYZ_VK^SYXKXNNO`OVYZ^ROW _]OMYWW_XS^cMYX^\KM^Y\]SXWKSX^OXKXMO and services Z_\MRK]OP\O]RZ\YN_MONKS\cKXNÇ]RP\YW the local community

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We practice what we preach

Oman Tourism Development Company

Awarded to local companies since 2009

58%

OMR 1 900 bz 800 bz 700 bz

844 bz 58% of all consultancy contracts

600 bz 500 bz 400 bz

97%

300 bz 200 bz 100 bz

97% of all construction contracts

0 bz

844 Baisas of every Omani Rial spent by Omran has been spent locally

86% 86% of all contracts 15


Oman Tourism Development Company

CASE STUDIES Alila Jabal Akhdar Located 2,000 metres above sea level in the western Hajar mountain range, the five-star Alila Jabal Akhdar is an exemplary addition to the high-end tourist destinations in the GCC and a catalyst for further development in this part of the Sultanate.

of the OMR 14.56 million construction contract awarded by Alila Jabal Akhdar to local contractor, Dawood Contracting

85%

plus of the spend during construction was on products and services from local companies

+

 KVV00/aO\O]Y_\MONP\YW+VD_LKS\  K]SNOP\YW^ROWKSXKXN]_LMYX^\KM^Y\]Y^RO\VYMKV companies were contracted from Jabal Akhdar  VYMKVVcZ\YN_MONRKXNSM\KP^]KXNXK^_\KVZ\YN_M^]K\O being used and sold in the spa and gift shop  ^Y_\]KXNObM_\]SYX]Y\QKXSdONLc^RO\O]Y\^Z\Y`SNO] direct support to local businesses 17


Oman Tourism Development Company

“In the interest of local industry development we will take risks and they do pay off.” Ali Al Rasbi Omran Chief Operating Officer

“Working with Omran has been a wonderful experience. The fact that it was our first contract in the hospitality sector drove us to expand our technical knowledge and capacity. It has also increased our confidence to pursue other similar projects in the future and heightened our corporate image within the construction industry.” Dawood Al Futaisi CEO Dawood Contracting

Dawood Contracting had successfully completed many construction projects, however Alila Jabal Akhdar was their first foray into the hospitality sector. With their past track record and firm commitment, Omran appointed them as the main contractor for the construction of this project. The remote location, weather and special construction methods required proved to be major challenges, but the ‘can do’ attitude of everyone involved ensured that the milestones were met successfully and the project was completed and handed over on time. Ammar Al Kharusi Senior Development Manager

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12 15% 6 100%

Oman Tourism Development Company

Atana Hotels Buy from SMEs

Showcase Omani Talent

Celebrate the many shades of Oman

Atana Hotels is a first of its kind Omani hospitality brand that blends age-old local traditions with contemporary culture and has made its mark with the launch of two successful properties in Oman’s most northern region, Musandam. As an Omani 4-star hotel and resort operator, Atana enables guests to explore a genuine Omani hospitality experience that has been designed and executed to extraordinary quality standards.

million OMR was awarded by Omran to local contractor.

of the total contract value was delivered by local subcontractors in Musandam.

local companies were instrumental in the design of the project.

of the brand creation was conducted by Omani SMEs and local talent.

+

 Ç\]^OMYP\SOXNVcaK^O\LY^^VSXQZVKX^SXKX9WKXSRY^OV  ^YSVO^\SO]P\YWVYMKV]_ZZVSO\+VDYWWY\YNKKXN+V2_]X  MRYMYVK^O]]Y_\MONP\YW>KW\KR  VY_XQOW_]SMLc=KVKR+VDKNTKVS

 ^\KSXSXQPY\^RO0,^OKWLc-ROP3]]K+V6KWUS

 ^\KSXSXQYX5RK]KLM_S]SXOLc-ROP=KVaK+V=RORRS  VK_XN\cLKQ]RKXNWKNOLc^RO9WKXSAYWOX Association Khasab

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Oman Tourism Development Company

Choosing the right partners Fareeda Design is an architectural and interiors design consultancy firm established in 1994. It has successfully gained a strong reputation for meeting demanding time and budget constraints whilst surpassing client expectations. Fareeda Design was appointed for Omran’s Atana Musandam project. The firm worked in line with Omran’s vision to create a LEED certified three star hotel for Khasab that would cater for the growing demand in the region. They ensured that the building’s interior combines the beauty of traditional Omani architecture with modern practicality. Fareeda Design was also appointed to redesign the lobby of Atana Khasab in 2014. The majority of the materials were sourced locally and wherever possible renewable materials were selected. The artefacts and handicrafts selected for the project were traditional local Omani products while most of the furniture was custom-designed and locally manufactured.

“Being a local Omani interior design consultancy we are proud to have played our part in the realisation of this project with Omran and are delighted it received the recognition it thoroughly deserves. Atana Musandam was our first LEED certified project. Completing such a prestigious and creative job has given us an enormous boost. Working with Omran has helped us strengthen our reputation in the hospitality sector. It has significantly advanced our thinking about the importance of stakeholder engagement in regards to environmental and social performance.” Fareeda Al Battashi CEO Fareeda Design

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Oman Tourism Development Company

and with challenges come opportunities

The path we have chosen comes with

challenges

Not compromising on our minimum standards

1

Omani talent delivering skilled jobs

2

Commitment and consistency

3

Cost, regulation and a challenging business environment

4

Investing in the future of our industry by diversifying the market

Developing companies and people that can compete at international levels

Omran will have a direct and indirect impact on every household in Oman

Developing unique skill sets that can be exported in the future

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Oman Tourism Development Company

Omranâ&#x20AC;&#x2122;s upcoming projects that will provide various opportunities to Omanâ&#x20AC;&#x2122;s SMEs in the areas of operations, services, retail, transport and F&B.

Highest potential

Convention centre

Business park

Lowest potential

Facility Management

Maintenance & operations

Security

Facility Management

Maintenance & operations

Security

Event Management

Marketing firm

IT services

Retail shops

Legal firm

IT services

Printing & stationers

Stand design

Equipment rental (A/V)

Printing & stationers

Fitness centre

Convenience services

Retail shops

F&B

Catering services

Car rental

F&B

Catering services

Taxi /Limo services

Travel agent

Postage/Courier

Taxi /Limo services

Travel agent

Postage/Courier

Shopping mall

Hospitality Facility Management

Maintenance & operations

Security

Facility Management

Maintenance & operations

Security

Event Management

Entertainment services

Adventure centres

Convenience services

Marketing firm

IT services

Tourism/ sightseeing

Retail shops

Convenience services

Printing & stationers

Shop design

Shop fit-out

IT rental

F&B

Food supply companies

Retail shops

F&B

Clinics

Taxi /Limo services

Car rental

Travel agent

Taxi /Limo services

Travel agent

Logistic services

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As Omran grows with Oman, we aim to work hand in hand with our partners, ensuring an ongoing commitment to investing in local development.

Our historic monuments inspire our vision of achieving a world class project that has been delivered, from concept to operation, by 100% Omani talent in the near future.

Bahla Fort 13th century - a UNESCO World Heritage Site Photography courtesy of Ahmed Al-Shukaili

KNOW HOW, RESPECT & BEYOND

omran.om

Local Development Investment  

Local Development Investment is beyond the short-term goal of immediate returns such as buying locally and training Omanis. LDI means invest...

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