group eo o eomediagroup.com 2023 Media Kit OREGON COAST GROUP THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL • COAST WEEKEND Publishing | Digital | Advertising | Printing
LONG BEACH, WASH. ASTORIA SEASIDE SALEM EMPOWERING PRODUCERS OF FOOD & FIBER HERMISTON PENDLETON LA GRANDE BAKER CITY ENTERPRISE JOHN DAY REDMOND BEND group eo o eomediagroup.com group eo o eomediagroup.com Pay your bill online View your ad orders Access past statements Download and print tearsheets All of your advertising information at your fingertips. 24/7 access online advertising account management payments.eomediagroup.com Oregon Coast Group Serving Clatsop County Oregon and Pacific County Washington Newspaper Publication Print Digital Paid Readership* Unique Monthly Newsletter Name Schedule Circulation Circulation Circulation Website Users Subscribers The Astorian Tue,Thur,Sat 3,650 2,540 5,960 13,750 67,109.9 7,646 Chinook Observer Wednesday 3,850 1,053 4,516 10,387 49,350.6 3,092 Seaside Signal Friday 1,625 695 2,225 5,118 14,210.8 1,257 Discover Our Coast Annually 30,000 n/a n/a n/a 14,426.6 9,083 Coast River Business Journal Web only n/a n/a n/a n/a 2,710.5 57 * Readership is estimated at 2.3 readers per paid subscription, per AAM guidelines.
BROADSHEET
Full page (6 x 21.5”) 129
$2,257.50 $1,335.15 $1,290 $4,150.25
Half-page box (4 x 16”) 64 $1,102.50 $803.25 $630 $2,155.39
Half-page vertical (3 x 21.5”) 63 $1,102.50 $803.25 $630 $2,155.39
Half-page horiz. (6 x 10.5”) 63 $1,102.50 $652.05 $630 $2,026.87
Quarter page vert. (3 x 10.5”) 31.5 $525.00 $382.50 $300 $1,026.38
Quarter page horiz. (6 x 5”) 30 $525.00 $310.50 $300 $965.18
Quarter page box (4 x 7.5”) 30 $525.00 $310.50 $300 $965.18
Eighth page box (3 x 5”) 15 $262.50 $155.25 $150 $482.59
Eighth page horiz (6 x 2.5”) 15 $262.50 $155.25 $150 $482.59
Eighth page vert. (2 x 7.5) 15 $262.50 $155.25 $150 $482.59
1/16 page horiz. (3 x 2.5”) 7 $122.50 $72.45 $70 $225.21
1/16 page vert. (2 x 3.5”) 7 $122.50 $72.45 $70 $225.21
1/32 page (1 x 2.5”) 3.5 $61.25 $36.23 $35 $119.77
Pick up discounts
The Astorian: (run the same ad within a week) First = 25% off Second = 50% off Chinook Observer and Seaside Signal: (run the same ad in consecutive weeks) First = 5% off Second = 10% off Third = Free
EO Media Group: (Group buy discounts) Pick up your ad into any EOMG publication = 15% off
1/32 page (1 column x 3.5”) Quarter page Horiz. (6 column x 5”) 1/16 page Vertical (2 column x 3.5”) Quarter page Vertical (3 column x 10.5”) 1/16 page Horizontal (3 column x 2.5”) Quarter page Box (4 column x 7.5”) Eighth page Vertical (2 column x 7.5”) Half page Horizontal (6 column x 10.5”) Eighth page Horizontal (6 column x 2.5”) Half page Vertical (3 column x 21.5”) Eighth page Box (3 column x 5”) Half page Box (4 column x 16”) THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL Advertising Rates Oregon Coast Group Astorian Observer Signal All 3 Papers
rate pci (black&white) $17.50
$10 15% discount Add Color = $5.00 per column inch
Open
$10.35
COLUMN INCHES
Coast
$2,257.50 $1,335.15 $1,290
Full Page (4 x 10”) 60 $1,300.00 $1,040.00 $780.00
Half Page Horizontal (4 x 5”) 30 $660.00 $528.00 $396.00
Half Page Vertical (3x full depth) 30 $660.00 $528.00 $396.00
1/4 page (2 x 5”) 15 $330.00 $264.00 $198.00
1/8 page (2 x 2.5”) 7 $154.00 $123.20 $92.40
Dining/Gallery/Living - 1 space 4 $88.00 $70.40 $52.80
Dining/Gallery/Living - 2 spaces 8 $176.00 $140.80 $105.60
Dining/Gallery/Living - 1/2 space 3 $66.00 $54.00 $45.00
Banner (4 x 1.5”) 9 $198.00 $158.40 $118.80
Shipment: Shipment should be on standard pallets. Each should be clearly labeled with Advertiser name, number of inserts and insertion date.
Maximum Size: Preprinted ad inserts must fit within the newspaper. Maximum dimension is 11-1/4” x 11-1/4” (inserts need folded if larger)
Weekend
COLUMN INCHES Open rate
pci 26x rate 20% off 52x rate 40% off
Advertising Rates Coast Weekend
$17
Published Thursdays inThe Astorian and Chinook Observer + on racks in high traffic location all over our coast Banner (4 column x 1.5”) 1/8 page (2 column x 2.5”) 1/4 page (2 column x 5”) Half page Horizontal (4 column x 5”) Half page Vertical (2 column x 10.25”) Dining/Gallery/Living (1/2 space, 1 or 2 space) Nonprofit Advertising Rates Oregon Coast Group Political
Astorian $11.00 per column inch
Observer $7.00 per column inch Chinook Observer (Out of County) $12.75 per column inch Seaside Signal $6.75 per column inch The Astorian $17.50 per column inch Chinook Observer $12.75 per column inch Chinook Observer (Out of County) $12.75 per column inch
Signal $10.00 per column inch Preprinted Advertising Frequency Discounts Rate per 1,000 12x (5% off) 24x (10% off) 36x (15% off) 52x (20% off) Single Sheet $69.00 $65.55 $62.10 $58.65 $55.20 4 pg. standard/8 pg. tab $72.00 $68.40 $64.80 $61.20 $57.60 8 pg. standard/16 pg. tab $75.00 $71.25 $67.50 $63.75
THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL Priced per 1,000 distributed copies ($100 minimum)
The
Chinook
Seaside
$60.00 14 pg. standard/28 pg. tab $85.00 $80.75 $76.50 $72.25 $68.00 20 pg. standard/40 pg. tab $88.00 $83.60 $79.20 $74.80 $70.40 Over 40 pg. tab $90.00 $85.50 $81.00 $76.50 $72.00
Single Sheets: Unfolded 8-1/2” x 11” single sheet inserts should be printed on 70lb. or heavier stock. Delivery: Preprinted ad inserts are delivered to the newspaper at advertisers expense and should arrive 7 working day prior to insertion date. Deliveries are accepted Monday-Friday 9 a.m - 4 p.m. (Except only until 1 p.m. on Thursdays.)
Rates Homepage takeover Digital Banner ad Sizes Rates • Marketing Plans • Sizes Coast Digital Rates Your ad appears in every availble banner ad position in every banner ad size Daily Astorian $300 Seaside Signal and Chinook Observer $200 Combo: Daily Astorian, Seaside Signal and Chinook Observer $550 300 x 250 px 300 x 600 px 320 x 50 px 320 x 480 px 468 x 60 px 468 x 320 px 480 x 320 px 728 x 90 px 728 x 1024 px 970 x 90 px 970 x 250 px 1024 x 768 px 375 x 211 px All digital billed weekly for unlimited posts within a week • Targeted ads • Websites • Landing pages • Search engine optimization Contact your advertising rep for marketing plan price quotes Marketing Plans Digital Banners CPM $10 Premium ads CPM $12.50 Impact ads CPM $20 Shopable ads CPM $12.50 Featured ads $50/week Video + Production CPM $25 Facebook/Instagram Posts $50/week Newsletter Sponsors 375 x 211 px $50/week Ultimate: Premium ad + Impact CPM $25 CPM = Cost per 1,000 impressions
Commercial Printing
In addition to printing The Astorian and other EO Media Group newspapers, The Astorian commercial printing department prints many other publications in our region, including newspapers on the West Coast from Crescent City, California to Long Beach, Washington, Columbia County, Eastern Oregon and the Willamette Valley.
The Astorian commercial printing also prints full color retail advertising supplements, high school and college newspapers. The jobs are printed on a Tensor 1400 cold web press using process color and the latest computer-to-plate technology.
The Astorian commercial printing department has a helpful and knowledgeable prepress department to assist you getting you job from the idea stage to press, including graphic design services. A digital flip book can be produced for all commercially printed publications.
Call John Bruijn at 971-704-1711 to quote your print job.
Broadsheet format
Tabloid format
Broadsheet Newspapers
Broadsheet newspaper for daily, weekly and monthly publishers who prefer a full page format.
Minimum pages per section: 2
Maximum pages per section: 16
Maximum color per section: 12
Page size: 11.5” x 22.75”
Live image area: 10.5” x 21.5”
Additional sections can be printed and inserted together.
Tabloid Newspapers
An alternative to full size broadsheet newspaper. Excellent for special interest publications, retail flyers and inserts.
Minimum pages per section: 4
Maximum pages per section: 32
Maximum color per section: 24
Page size: 11.5” x 11.5”
Live image area: 10.5” x 10.5”
Additional sections can be printed and inserted together for larger publications.
Insertion and Labeling Insertion: Preprinted advertising or addition sections can be inserted into your publication for $25/1000 Labeling: Addresses from your list can be inkjet printed directly onto your publication for $25/1000 Process color Enhance your publication with full color. Call John Bruijn at 971-704-1711 to quote your print job. Graphic Design Services + Commercial graphic design available Specialty publishing available for magazines, glossy paper products and more. Call John Bruijn at 971-704-1711 for a quote
Specifications, Deadlines & Important Info
Advertising copy dealines
The Astorian
ROP Display Ads
Classified Liner Ads +Legals
Tuesday: Thursday 5 p.m. Tuesday: Thursday 5 p.m.
Thursday: Monday 5 p.m. Thursday: Monday 5 p.m.
Saturday: Wednesday 5 p.m. Saturday: Wednesday 5 p.m.
Chinook Observer
Thursday 5 p.m.
Seaside Signal
Class: Fri. 9 a.m. Legals: Mon. 10 a.m.
Tuesday 11:30 a.m. Wednesday 10 a.m.
Deadlines may change for holidays and special sections
Terms and conditions
Acceptance of advertising:
EO Media Group reserves the right to revise or reject any advertisement. No advertising may br brokered or resold.
Ad sizes:
The minimum size display ad is one column by 1 inch. All advertisements are billed by the 1/2 inch.
Ads that imitate news material: Any advertising designed to imitate news material will have the word “advertisement” set above the ad and be bordered on all four sides.
The publisher assumes no financial responsibility for typographical errors in duration of publication, wrong classification, the omission of copy (partially or completely) or complete omission of the total ad in either classified, display advertising or special section projects. Liability for errors or omissions shall not exceed the cost to the advertiser(s) of the portion of space occupied by such error.
Position of advertisements:
Requests for special positioning will be given every consideration whenever possible, but are not guaranteed.
Omissions and errors:
EO Media Group will exercise due care to prevent omissions and mistakes, Liability for any error in any advertisement published shall not exceed the proportionate space in which the error occured. Credit, when allowable, will apply to the first insertion only.
Cancellation of advertisements: Any ad canceled past deadline my be billed at 25% of the that ad.
Payment for advertising:
Billed accounts are due and payable on or before the 10th day of the month following publication. When any part of an account becomes delonquent, the entire amount shall become due and payable and any existing agreement may be canceled. Bills not paid within 30 days are subject to a 11/2% monthly finance charge (18% annually) Advertiser is ultimately responsible and liable for payment in the event that the agency defaults payment to publisher.
Contract cancellation and revisions:
If you have to cancel your advertising agreement, the space used will be charged at the rate earned. Upon cancellation or at the end of your contract year, the rate will be adjusted to the level of inches actually run. Cancellation of print ads must be received 48 hours prior to the publication in which the ad is to run.
Representatives:
Oregon Newspaper Publishers Association
7150 SW Hampton Street Portland, OR 97223 503-624-6397
Display advertising (Broadsheet)
Broadsheet page size = 6 columns (10.5”) x 21.25”
1 column 1-5/8” 1.625” 2 columns 3-3/8” 3.375” 3 columns 5-1/8” 5.125” 4 columns 6-7/8” 6.875” 5 columns 8-3/4” 8.75” 6 columns 10-1/2” 10.5”
Electronically supplied ad materials: Preferred format: PDF with embedded fonts and graphics. Color ads should be built in CMYK format.
Other acceptable formats: .tiff or .eps sent as individual items (do not include in document file) EO Media Group reserves the right to make font substitutions when necessary.
Sending press-ready ads or ad materials: Materials can be emailed to your advertising representitive or sent to ads@dailyastorian.com
Credit cards accespted by EO Media Group for advertising.
800-781-3214 • eomediagroup.com group eo o eomediagroup.com The Astorian Publishes every Tuesday, Thursday & Saturday Over 4,000 print copies and 1,100 digital subscribers Chinook Observer Publishes every Wednesday Over 3,600 print copies and 900 digital subscribers Seaside Signal Publishes every Friday Over 1,200 print copies and 300 digital subscribers Coast Weekend Arts & Entertainment Weekly. Publishes every Thursday
JAN 01 2023 New Years Day 1 Health & Wellness 28 FEB 02 2023 Readers Choice Ballot 2 Bridal Planner 11 Valentines Day 14 MAR 03 2023 Readers Choice 16 Our Coast Magazine 18 Cruise Ship Maps 30 MAY 05 2023 Cinco de Mayo 5 Mother’s Day 14 Astoria Sunday Market Guide 9 Discovery Coast 24 Graduation 30 JUN 06 2023 Scandinavian Festival Guide 13 Father’s Day 18 Our Coast: Outdoors 29 JUL 07 2023 Independence Day 4 150 Years of The Astorian 5 Clatsop County Fair Guide 29 AUG 08 2023 Salute to the U.S. Coast Guard 3 Astoria Regatta Guide 8 SEP 09 2023 Relocation & Business Guide 2 Labor Day 4 Fall Activity Guide 16 OCT 10 2023 Our Coast: Eat. Drink. 5 NOV 11 2023 Thanksgiving 23 Holly Jolly Gift Guide 23 DEC 12 2023 Winter Activity Guide 16 Letters to Santa 23 Christmas Day 25 APR 04 2023 Easter 17 Crab, Seafood & Wine Festival 25 2023 Feature Sections Schedule
