Entrepreneur United Kingdom - June 2025

30,000 ATTENDEES FROM STARTUPS TO TECH GIANTS ACROSS LONDON.

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FEATURES EDITOR Patricia Cullen patricia.cullen@bncb2b.com

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Entrepreneur United Kingdom

There is something magnetic about London - a city of relentless energy, contradictions, reinvention. It’s where centuries-old institutions sit shoulder to shoulder with tomorrow’s breakthroughs. Where cobbled streets lead to AI labs. Where the idea of what’s possible is being redefined every day - often by people who arrived here with nothing more than ambition and belief.

This month, Entrepreneur UK proudly unveils the 100 London - our definitive guide to some of the most successful and forward-looking Start-ups in the capital. From an initial pool of over 2,000 companies, we’ve selected those pushing boundaries, creating new markets, and shaping the future of the UK economy.

These 100 companies haven’t just impressed us with numbers - though the funding rounds and growth figures are certainly notable. They’ve been chosen for their ability to innovate with intent, to disrupt with purpose, and to lead with a sense of responsibility as well as ambition. Whether they’re redefining fintech, advancing healthtech, transforming transport or building cleaner, fairer supply chains, these are the start-ups changing what we expect from business.

And they’re doing it in a city that thrives on contrast and complexity. The London represented in this list is not confined to Shoreditch co-working spaces or boardrooms in the City. It stretches across boroughs and backgrounds, drawing talent from every postcode and walk of life. It reflects a Start-up culture that’s as diverse as the city itself - and stronger for it.

What we’ve also seen, perhaps more than ever, is a generation of founders who are building in the face of uncertainty. Amid economic headwinds, global instability, and evolving regulation, these companies are not waiting for ideal conditions. They are creating momentum, not just riding it. That spirit - gritty, inventive, and often defiantly optimistic - feels very London.

In the coming pages, you’ll meet the leaders, teams, and ideas behind this year’s 100 London. It’s not a list that claims to be exhaustive, but it is, we believe, a snapshot of brilliance. Of what’s next. Of what’s possible. Because while London is often seen as a launchpad to the world, these 100 remind us that it is also a destination - a place where world-changing businesses are born, grown, and proudly built.

Hope you enjoy the read!

Patricia Cullen Features Editor, Entrepreneur United Kingdom

EMPOWERING THE VISIONARIES OF THE UNITED KINGDOM

LONDON 100 LIST

For decades, London has been a vibrant engine of enterprise and innovation. Entrepreneur UK’s London100 list captures this unstoppable energy by showcasing a dynamic mix of Start-ups from across the city - each one pushing boundaries, sparking fresh ideas, and racing ahead in some of the most competitive markets today.

Take Fnality, for instance. This cutting-edge fintech firm is reshaping the future of global finance with its blockchain-based payment system - already attracting a staggering £123.7m in funding. Meanwhile, Honest Mobile is proving that tech and sustainability can go hand in hand. The ethical mobile network saw its customer base double in Q4 2024 alone, all while staying true to its mission of transparency and climate-positive operations.

Social impact takes center stage at Leilo, cofounded by Joey Li and Thuta Khin. Backed by Virgin Start-up, Leilo is on a mission to turn everyday essentials into tools for change - donating 5% of all sales to empower individuals and communities.

And redefining urban mobility is OUNO, the luxury ride-hailing platform trusted by elite brands like The O2, Soho House, and Prada, catering to executives who expect nothing but the best.

Entrepreneur UK’s London100 list highlights a diverse range of businesses navigating a complex economic landscape. These companies combine innovation with practical solutions, addressing challenges across finance, technology, and consumer services. As London’s entrepreneurial ecosystem evolves, these leaders demonstrate how adaptability and strategic vision remain crucial to sustaining growth and competitiveness in an increasingly dynamic market. Who says world-changing ideas can’t begin mid shopping spree - or that global ambitions can’t spark in a quiet London bedroom?

The people who are crazy enough to think they can change the world are the ones who do.”

STEVE JOBS (APPLE)

32Co

32 Co is a London based dental healthtech start-up pioneering a new future for collaborative healthcare, by innovating a platform that enables generalist and specialist clinicians to work together and share knowledge, virtually, for the first time. The result? Improved quality of patient care, reduced costs, and new revenue streams. Less than ten years ago, 32Co’s founder and CEO Dr. Sonia Szamocki was still walking the halls of London’s A&E departments. Treating dog bites, a dislocated shoulder, and a seizure could all be in a day’s work. In London’s hospitals, Dr. Szamocki prized the ability to chat with and learn from colleagues with specialised knowledge, which she could then use to help patients with these problems: heart surgeons, facial clinic specialists, tendon specialists. However, she noticed that at a general level, access to the very best specialist treatment and knowledge was limited. Put plainly, an already small pool of specialist clinicians are unable to share their expertise with general clinicians. This made Dr Szamocki think, how could we help clinicians provide more cutting-edge treatment, sooner, and spread niche medical knowledge to help improve patient care? She soon pivoted to healthcare consulting at Boston Consulting Group, where she advised on major transformation projects. Later, under BCG’s Digital Ventures arm, she helped build the world’s largest digital health platform for haemophilia patients. Fast forward to 2022, Dr Szamocki founded 32Co. This company is a shining light for London-based start-ups - its platform and founder are fundamentally paving a new path that could revolutionise the way public and private healthcare systems operate in years to come. A testament to 32Co’s vision, it has been backed by Balderton Capital, the early investors in Revolut, Depop, Wayve, and Clue. “As an A&E doctor, I witnessed firsthand the inefficiencies of the healthcare system - how specialist knowledge is siloed and how connecting patients with expert care is often slow and complex”, says Dr. Szamocki. “I kept asking myself: why should healthcare innovation take decades to reach those who need it most? That’s why I founded 32Co: to break down these barriers, empower clinicians to collaborate across specialties, and ensure every patient receives the best possible care, no matter where they are.”

Founded in London by Nick Adams and Mark Hedley, adeus is a digital-first legacy planning start-up on a mission to revolutionise the way people protect their legacies. adeus is perfectly positioned to lead the market as the UK’s Law Commission prepares to enable electronic wills in 2025, the first major change to inheritance law since 1837. What makes adeus truly innovative is the use of blockchain and smart contracts to ensure the will cannot be edited or deleted, and assets can be securely distributed. “Legacy planning is something people avoid because the process feels cold, complex, and somewhat archaic,” says co-founder Adams. “We knew there had to be a better way and Mark and I are building it using tools people already trust in their daily lives.”

AFFINITY EXCHANGE

INDUSTRY

FINANCIAL SERVICES

Affinity Exchange specialises in providing Foreign exchange (FX) and bespoke hedging solutions for corporates, small and medium enterprises (SMEs)and high-net worth individuals. Affinity began as a work from home operation in 2021 by founder and CEO Sam Balla-Muir, before relocating the UK headquarters to London Victoria. The prime London location attracted a higher calibre of clientele and aided the recruitment of better skilled candidates for job roles. Since inception, Affinity Exchange has grown its FX turnover to £170m.

ALL THINGS BUTTER

INDUSTRY

Co-founded by childhood friends Toby Hopkinson and chef Thomas Straker, All Things Butter is a rapidly growing London start-up disrupting the unassuming dairy scene. After securing £2.2m in seed funding, they sold 750k+ blocks of butter in 2024 — enough to scale Mount Everest 7.5 times! Born from a viral wild garlic butter recipe that hit 4m views on Instagram, All Things Butter has turned a simple ingredient

into a foodie craze. Their flavored butters — including the first-ever Cinnamon Bun and Chocolate varieties — have taken the market by storm. In just 10 weeks, they sold over 100,000 blocks. Dominating the £1.6m butter category, they support British farming, donating 1% of profits to RABI. Proudly British, they partner with one of England’s oldest dairy farms, supporting farmers they know by name. All Things Butter is making butter cool again!

“Business opportunities are like buses, there’s always another one coming.”

RICHARD BRANSON (VIRGIN GROUP)

LANE FOX (LASTMINUTE.COM)

Alterist was founded in London by activists-turned-entrepreneurs Hannah Standen and Martina Sorghi. It is an upcycle fashion ecosystem finding opportunity in waste. Alterist brings together designers, brands, and consumers to rethink how fashion is made, and what it’s made from.

“We were tired of seeing brands talk about sustainability while sitting on warehouses full of unsold clothes,” says co-founder Hannah Standen. “Meanwhile, small designers were already doing the work. Alterist connects those worlds, building a system where designers can grow, waste is seen as raw material, and culture is just as important as the clothes.”

But, with an estimated £230bn worth of unsold inventory sitting in warehouses globally, they knew the problem wasn’t just about consumer habits, it was systemic. Which is why they also work directly with brands, matching them with designers to turn surplus stock, returns, and offcuts into new collections. One example is their collaboration with Sproot Baby, where they reworked preloved baby suits from their buy-back scheme into a range of hats and headbands. This kept materials in circulation, opened a new revenue stream, and reinforced Sproot’s values as an ethical brand. Back to their activist roots, the founders always believed that changing the system means changing the culture. That’s why they run campaigns and experiences designed to spark new conversations around fashion. Their Making Is Hot campaign, featured in Dazed, spotlighted the designers behind the clothes, flipping the focus from finished products to the people who make them. Shot in a studio built from borrowed, second-hand and upcycled materials, the campaign celebrated craft as culture and reframed making as an act of rebellion in an industry obsessed with speed and newness. Their events bring this momentum too. Most recently, they hosted F**K Black Friday at Camden Open Air Gallery, a takeover celebrating upcycled fashion, independent designers and creative resistance in a season dominated by overconsumption. Alongside exhibitions and live DJs, they ran hands-on workshops and conversations that gave people the tools to repair, customise and rethink their clothes. From the products to the pop-ups, every part of Alterist is designed to challenge the narrative of what fashion can be.

“Upcycling has been around for centuries, but we’ve lost touch with the value of making. Fast fashion made us forget the time, skill, and materials that go into clothes. Alterist is about reclaiming that. To remind people that fashion isn’t just about the end product, it’s about what went into it, and who’s behind it,” says Sorghi.

Alterist is creating a disruptive new model for fashion. One that turns waste into work, surplus into self-expression, and discarded materials into culture. They are using fashion culture to drive change and rewire the system; creatively, collectively, and from the ground up.

“THE IMPORTANT THING IS TO HAVE A GREAT IDEA AND GET ON WITH IT.”

JAMES DYSON (DYSON)

AMILIS

Next up on Entrepreneur

UK’s London100 list is Amilis. “We’re not just helping women track their reproductive health,” says Sarita Stefani, CEO of Amillis, “we’re fixing a broken healthcare system by creating the dataset that’s been missing all along. Amilis is the first platform to structure real-world data from both patients and doctors, finally giving women the care and answers they’ve always deserved.”

Amilis is an AI-powered doctor platform and patient app generating the first sexspecific real-world dataset in women’s health, addressing a global problem: most healthcare data is still based on male physiology, leaving women undiagnosed, undertreated, and unheard. The company has been selected for the Plug and Play Health Accelerator, a global innovation platform and venture capital firm, and for Female Founders Rise, a community that empowers female and

non-binary entrepreneurs with resources, coaching, and networking. They are currently raising their next round of funding and preparing to launch in Europe in 2025. What sets Amilis apart is that they don’t just digitise care - they generate high-value, sex-specific data that life sciences companies desperately need to design better drugs, run more inclusive clinical trials, and finally close the gender data gap in medicine.

SINCE LAUNCHING, AMILIS HAS:

¦ ¦ Onboarded 42 paying doctors, with 15 actively using the platform

¦ ¦ Signed contracts with 8 fertility clinics and HCA Healthcare, the world’s largest private hospital group

¦ ¦ Completed a pilot with Ferring Pharmaceuticals and secured LOIs from multiple global pharma companies to access their dataset

¦ ¦ Maintained 86% retention on their beta-tested patient app

¦ ¦ Completed over 2,000 diagnostics and treatments via the platform

Amilis

APO

ARTIFICIAL INTELLIGENCE INDUSTRY

apo is democratising musculoskeletal (MSK) healthcare through its innovative and holistic AI-powered digital platform. In the UK alone, MSK conditions affect over 20 million people each year, costing the NHS billions and resulting in more than 30 million lost working days annually. apo tackles this head-on with its comprehensive digital approach, organised around four core pillars (Move, Discover, Nourish, and Unwind) each tailored to empower users with personalised physical therapy, curated educational content, nutrition guidance, and mental health support. Founded in 2024 by Lauren Romanish, apo's mission is clear: transform how millions manage MSK pain, turning the industry's reliance on fragmented, episodic care into a seamless, continuous, and empowering user experience. Romanish has recently been named "The UK's Most Influential Female Founder in Healthcare to Watch." Furthermore, apo has received multiple awards and recognitions and is partnering with the National Health Service (NHS) to deliver more effective and

efficient care- reducing our healthcare systems burdens and improving patient outcomes. Building Software as a Medical Device (SaMD), apo places safety, reliability, and clinical validation at the heart of its innovation. Unlike traditional healthcare apps, apo employs cutting-edge technology to deliver hyper personalised, interactive, and visually rich content. apo's intuitive design and real-time analytics encourage consistent user engagement, fostering long-term behavioural change.

“apo’s innovation lies in its ability to seamlessly blend clinical rigour with engaging, personalised wellness experiences. By putting sophisticated, adaptive AI directly into users' hands, we empower them not just to manage pain, but to fundamentally transform their relationship with health,” says Romanish.

Image

Courtesy

© Apo

“If you do what you love, you’ll never work a day in your life.”

MALONE (JO MALONE LONDON)

“The biggest barrier to success is not failure, it’s fear of failure.”

AUDOO

Ryan Edwards, a former musician turned music-tech entrepreneur, is on a mission to transform royalty reporting with Audoo’s cutting-edge music-recognition technology. The idea for Audoo came to him while shopping with his wife, hearing his own song played in store, and wondering if he was getting paid for it - a common issue for all artists. Audoo is tackling this by revolutionising public performance royalties, providing songwriters, performers, PROs, and CMOs with more accurate, transparent data. With backing from music legends like Sir Elton John and ABBA’s Björn Ulvaeus, Audoo is reshaping the future of music royalties. What started as a simple question - Am I getting paid for my song? - has become a catalyst for a fairer, smarter music industry. And thanks to Audoo, every beat, every note, and every moment is finally getting the recognition - and reward - it deserves.

BELONG

Founded by former investment banker Avion Gray and behavioural economist Samantha Rosenberg, Belong, a wealth-building platform aimed at, and founded by millennials, aims to make forms of wealth-building that have traditionally been the domain of a wealthy few, accessible to a wider demographic. In March of 2024, Belong launched after securing £2.95m in pre-seed funding - the largest ever European pre-seed round by a female founding team. To make profitable long-term investment more accessible for a younger generation, Gray and Rosenberg have developed a unique Boost Loan feature that matches the amount the user

has invested. Having launched a Crowdcube campaign this February, they have successfully closed the round having raised just shy of half a million pounds at £490,000. The fund got immense support from the get-go having reached its target of £300,000 in less than five hours. The funds will go towards helping to develop new and financial products for their ever-growing list of customers in addition to their novel ‘Boost loan’ proposition. Backed by the likes of Octopus Ventures, serial entrepreneurs Ricky Knox and Gautham Radhakrishnan and Nutmeg co-founder, William Todd, Belong is on a mission to disrupt the investment industry.

“The biggest risk is not taking any risk.”

MARK ZUCKERBERG (FACEBOOK)

BOTIVO

Botivo, a British non alcoholic aperitivo, was first created by artisan Sam Pageat Steavenson who built a career creating drinks from scratch to serve at the parties of the likes of Kate Moss and the Royal wedding. Co-founder Imme Ermgassen, a brand strategist and self confessed hedonist, tried the liquid a few months later and became obsessed with the bold and unique taste. The liquid takes over 1 year to hand make using no flavourings, essences or preservatives (the only drink in its category that does this) to achieve a complex and superior taste. Sam still makes every batch on Lannock Farm in Hertfordshire and Botivo is now sold in 30 Michelin star restaurants, iconic spots like St John and trendy groups like Soho House, the Wolseley group and Hawksmoor. It grew almost 3x in revenue last year and shows no signs of slowing down in a non alcoholic category that is exploding.

FBLEND

ounded in 2023 by Jules Smith, Helen Sydorenko and Jonah Werth, Blend is a mission-driven impact start-up disrupting the outdated world of workplace learning. They recognised that today’s workforce has changed – 80% of hospitality workers are Gen Z or millennials, who consume content in seconds, not hours, and expect on-demand, mobile-first learning.

“Blend works because it’s built for the reality of frontline work- fast-paced, hands-on, and constantly changing”, says Sydorenko,

BRANDING LONDON

INDUSTRY

MEDIA

Next on the list is Branding London. The start-up aspires to be a pioneer and leader in the creative industry world-wide, not only through breathtaking designs and ideas, but creating conscious brands that change lives, help the planet and produce a positive impact all round. Since launching, the business has been bootstrapped. Founder, Sukhy Singh Cheema started the business alone building a client base and focusing on customer retention, by never compromising on standards and quality. He had already delivered solutions for companies such as; Cisco, HP, Lloyds Banking Group and Microsoft. Branding requirements are different country to country, and so are the customers and competitive conditions. What sets this company apart from traditional design agencies is by working with them, you are

gaining a strategic design partner that will work with you to truly understand, and meet your business objectives. Branding London deserves a place on this Entrepreneur UK London100 list because they focus on ‘what works’ and ‘why’ through research. For the start-ups who are struggling with investment, they plug them into the ‘Branding Support’ schedule. It is a unique branding support initiative online for entrepreneurs. Now start-up businesses all over the UK can gain access to free one-to-one advice and hands-on support for their branding needs through their website.

“Traditional training is too slow, too rigid, and doesn’t reflect how people actually learn.”

Blend is a mobile-first, AI-powered platform designed specifically for timestretched hospitality operators and their frontline teams. With TikTok, YouTube, and social media shaping how people absorb information, Blend applies the same principles to workplace training. Blend isn’t just a start-up to watch - it’s a start-up that’s changing lives.

BOLD FOR THE BOLD

CCV earned its place on the Entrepreneur UK London100 list because it is a venture dedicated to creating purpose-led consumer packaged goods (CPG) brands that make a real difference. Partnering with influential creators who want to build brands that improve lives and drive meaningful change, the company blends cultural influence with business expertise, turning ideas into scalable, impactful companies. At CCV, they co-create brands with purpose-driven entrepreneurs, offering:

• Capital investment to fuel innovation and scale.

• Product development to bring high-quality, impactful goods to market.

• Retail and distribution expertise to position brands for success.

• Strategic brand building to craft stories that connect deeply with consumers.

• Operational support to ensure businesses grow and sustain their success.

Every brand CCV creates, solves real-world problems and enhances people's lives. Their growing portfolio includes:

• Nala's Baby: An award-winning baby care brand cofounded with UK rapper Krept (Casyo Johnson) and Sasha Ellese Gilbert. Nala's Baby is re-defining baby care with natural, dermatologically tested products

that cater to all skin types, championing inclusivity, safety, and quality for parents seeking the best for their children.

• SYPS: Developed with multi-platinum artist Aitch, SYPS is a next-generation sparkling water brand offering a refreshing, zero-calorie, zero-sugar alternative. It encourages healthier lifestyles while maintaining great taste and appeal.

"CCV was born after I lost my brother in 2020,” says co-founder David Olusegun. “That moment changed everything. I sold my business just before my brother passed and chasing money alone no longer fulfilled me. I felt a deep urge to build something that could make a real, positive impact on the world. Around that time, I was speaking to a friend who couldn't stop raving about Fenty. She told me it was the first brand that made her feel truly seen. That conversation hit me hard. It made me realise how powerful products can be in shaping people's lives, in making them feel worthy, empowered, and included.”

We've all experienced a product that's changed our life in some way. And with the relationships Olusegun had with talent, he thought, what better way to build something meaningful than to co-create brands that not only reflect the values of the celebrity, but also leave a lasting, positive impact on communities around the world?

FTECHNOLOGY INDUSTRY

CHERRY DATING

“If you want to achieve something big, don’t wait for things to be perfect. Just go for it.”

Ben Francis (Gymshark)

inding love in the digital age has never been more complicated. With over 1,400 dating apps in the UK alone, each claiming to be the perfect matchmaker, online dating has become ubiquitous in meeting a partner. Yet, despite nearly a fifth of Brits now using these platforms, many are left feeling disillusioned. As people search for something more meaningful, Cherry is stepping in to redefine the dating landscape for 2025, proving that compatibility, not just convenience, should be at the heart of modern matchmaking.

Cherry offers a refreshing break from the norm. Its unique approach places brutal honesty at the heart of the experience, requiring users to clearly state their intentions from the outset. Additionally, every user is verified and must answer an extensive set of questions, ensuring there’s no room for

deception and making for more authentic matches. By prioritising transparency and meaningful connections over endless swiping, Cherry is reshaping how singles engage with online dating.

National research from Cherry shows that 58% of Brits are fed up with the repetitive cycle of swiping and superficial interactions. Even more alarming, 40% of people feel that dating apps have demotivated them in their search for a meaningful connection. For Johanna Mason, CEO and founder of Cherry dating, these statistics hit close to home. After struggling to form genuine relationships on legacy apps, she decided to take matters into her own hands by creating a dating platform where transparency is the cornerstone. Having launched in February 2025, the app offers to transform inauthentic dating that has become endemic in the UK.

ENTIRE “START-UP CITIES” are being built - like Prospera in Honduras, a private city run like a venture-backed product

The average lifespan of a start-up has dropped to just 2.7 YEARS, with many now built to exit fast, not last

One in four new start-ups is AI- powered from day one, often with no human staff at launch — justandfounders code

London has over 120 unicorns, making it home to more billion-dollar start-ups than any other city in Europe 6

Space-tech is no longer sci-fi: over

space startups launched in 2024, including one building zero-gravity wine cellars.

Sustainability is the fastest-growing sector, with London-based climate tech start-ups increasing by nearly 50% year-on-year

AI startups in London raised over $3.5 billion in VC funding in 2024 alone, dominating Europe’s tech investment landscape

CITIZENS OF SOIL

INDUSTRY

FOOD AND BEVERAGE

Citizens of Soil is the fastest-growing premium olive oil in the UK. Launched in 2021, with funding support from Virgin Start-up, the business has become the olive oil of choice for Michelin-starred chefs in some of London’s top restaurants, and stocked in Waitrose, Ocado, Selfridges, Fortnum & Mason, Booths, and Abel & Cole. Led by olive oil sommelier, Sarah Vachon, Citizens of Soil sources directly from small-scale farmers, and champions the remarkable women who make their awardwinning oils. On a mission to disrupt the industry, the brand only sources from producers who practise regenerative farming and the B Corp accredited brand establishes fair pay with suppliers from the beginning. With their Olive Oil Club becoming the leading extra virgin olive oil subscription in the UK, the business

continues to find ways to innovate and improve. It was the first brand to introduce olive oil refillable pouches in UK supermarkets in 2023 and last year released a zero-waste, single-serve olive oil pipette in partnership with Earthshot prize-winning Notpla. From sourcing from just two suppliers in 2022, the business has grown rapidly in the last three years to include a community of twelve olive producers. Turnover has increased by 341% year on year and direct sales have rocketed by 588% over the same period, fuelled by a 10X increase in members of their Olive Oil Club. In March 2025, the company announced it had raised £1.8m in funding to continue the growth of their brand, with plans to continue growing their Olive Oil Club, release more firstto-market innovations in the category, and expand internationally.

“Don’t spend time beating on a wall, hoping to transform it into a door.”

ALAN SUGAR (AMSTRAD)

CLARITY MEDIA

CINDUSTRY

MEDIA

larity Media is a full service publicity company based in London, but operating internationally. The company was formed by Haddy Folivi to help SMEs and entrepreneurs to get quality media exposure. Folivi believes that every business owner should have access to publicity services, and she has created a range of retainer publicity services, and publicity training to help business owners at all levels and all budgets. Haddy says: "As a publicist and business strategist, I have worked with hundreds of people globally, through delivering training, retainer publicity services, and consulting. Some of my work is confidential, and I am often behind the scenes, putting others in the spotlight. My mission is to help entrepreneurs and business owners to create life long legacies, and I have a high rate of repeat business and and referrals. It's great to be on the Entrepreneur UK 100 list, as this is more than a business to me - it's a mission."

CLAYS BAR

SINDUSTRY

HOSPITALITY

ince launching in 2021, Clays has redefined the status quo when it comes to experiential bars. Leveraging advanced motion-capture technology and using a deactivated shotgun, Clays delivers a fun and interactive gamified clay shooting experience with sub-millimetre accuracy. 2024 saw like for -like sales in its London venues up by over 25% compared to the previous year. In summer 2025 Clays will open its fourth UK site, in the heart of Central London, on Soho’s Brewer Street. Alongside growth in the UK, Clays have confirmed global expansion into the US market. Entering into a joint venture agreement with Hadrena, Clays

COMPASS LABS

Compass Labs is building the Bloomberg Terminal for DeFiwithout the Solidity headaches. Founded by Oxford physics PhD Elisabeth Duijnstee, the start-up is cracking open the complexity of decentralised finance with a python-based toolkit that lets institutional investors simulate strategies, source blockchain data, and execute smart-contract trades. Backed by a16z crypto and forged inside the Creative Destruction Lab, Compass Labs is capturing the attention of hedge funds and developers alike. Its flagship platform, Dojo, functions as a DeFi sandbox: think of it as MATLAB for markets on-chain. Already integrated with major protocols like Uniswap and Aave, Compass is positioning itself as the backbone infrastructure for a maturing DeFi sector. With multiple revenue streams (SaaS, data, transaction fees) and a market projected to hit $16t in tokenised assets by 2030, Compass Labs is surfing a macro wave - and leading it with academic-grade precision and start-up hustle. In the battle to democratise finance, Compass Labs is arming the professionals.

have confirmed a roll out of 15 sites in the US. Clays expansion into the US market leads the next wave of British experiential leisure brands dominating in the US, following the success of Swingers, Puttshack and Electric Shuffle. Clays founder, Tom Snellock, comments: “Our proprietary technology and international patents have allowed us to enter into the US market, whilst our Joint Venture agreement with Hadrena has enabled our rapid expansion plans into multiple US markets. With nothing quite like Clays in the current US market, we’re confident in our potential for tremendous success across the Atlantic, paving the way to further build and strengthen our legacy.”

COSYSENSE

INDUSTRY

CLIMATE TECH

With a $140m market and 8m tonnes of CO2 savings - equal to a forest the size of London - Cosysense are a clear fit for the Entrepreneur UK London100 list. Everyone argues over cold or hot offices, right? Heating, ventilation and air conditioning (AC) are typically set to a fixed temperature, ignoring people's comfort needs. We all know the problem, but here’s an open secret: buildings consume up to 15% more electricity for each degree away from optimal AC comfort settings. Cosysense is a plug-and-play climate control service for buildings. In June Cosysense grew over 1500%, saving 4000 kwh in 7 pilots, reducing their costs by £1200 and their footprint by the equivalent CO2 capture by 540 trees. Clients only pay if their savings are larger than the fee. Cosysense targets 44% of the market, that is the undeserved old buildings and SMEs and filed the patent for the first climate control that quantifies and manages comfort, energy and emissions.

CREDITSPRING

With living costs remaining high and credit options decreasing, millions of people across the UK face financial struggles. A quarter (26%) of people say this is the most financially unstable they’ve ever been whilst over one in ten (13%) are reliant on credit to pay their bills. FCA-regulated responsible lender Creditspring launched in 2016, providing a unique way for customers to access loans – through subscriptions. This approach makes lending fairer, safer and easier to understand for borrowers. Creditspring’s innovative model enables members to pay a small, fixed monthly membership fee and can access two nointerest loans per year. This approach means that borrowers can see exactly how much they are going to pay the moment they apply, without hidden charg-

es or late fees and no risk of falling into debt spirals. Members also have access to a range of additional support solutions that can boost their financial resilience, from improving their credit score to assessing their eligibility for support schemes via its Benefits Finder, a tool that unlocks access to unclaimed government benefits. Since launch, Creditspring has found over £2b in unclaimed benefits with members claiming an average of £977 in monthly government support. During 2024, Creditspring provided over £200m in financial support to borrowers, a 63% increase on the £127m lent in 2023. Across 2024, Creditspring’s revenue increased by over 80% (from almost £18.2m to over £33.2m ) as it became profitable in Q3, continued to scale and provide increased responsible credit options.

FINTECH

INDUSTRY

CURRENSEA

U“Success is not about being perfect; it’s about being true to yourself.”

HUDA

K travellers are currently wasting a staggering £2.7b in foreign exchange (FX) fees every year by using their bank cards abroad. Nearly two thirds (65%) of travellers think bank charges for spending money abroad are too high, whilst over half (55%) say they feel like they’re being ripped off using their debit cards abroad. Currensea was born out of the co-founders’ frustration with the limited spending options available - forced to choose between paying extortionate bank fees or juggling money between multiple accounts, they knew there had to be a better way.In 2020, Currensea launched its simple solution to empower consumers to eliminate the FX fees leveraged by their bank or other financial provider when spending abroad. Since its launch, Currensea has saved customers over £5m with £1.5m saved on FX fees during the summer holidays last year alone.

KATTAN (HUDA BEAUTY)

CUVVA

Freddy Macnamara, founder of Cuvva, previously ran a hospitality business and couldn’t comprehend that he could get an Uber or food delivered to his door in a matter of minutes, but he couldn’t let others jump in his car to take a short trip to the shops. He figured he wasn’t the only one facing this problem, so he set out to make cars way more accessible by making it super easy to drive any car whenever, wherever. As with most start-up founders, Macnamara was met with hurdles, including convincing underwriters to write motor insurance policies for just one hour. A few years of conversations later, Freddy and a (then) very small team built the first car insurance app that lets you buy car insurance by the hour. Since launching in 2016, Cuvva has since sold over 12m policies and has helped over 1.5m customers get on the road affordably, for a short time.

Image Courtesy © Cuvva

CYGNETISE

INDUSTRY IT SERVICES AND IT CONSULTING

“We're creating a new category by using emerging technology to replace manual processes and improve the experience and accuracy of Authorised Signatory Management. Our solution, designed to be a global standard, empowers companies across any sector and geography to significantly reduce the risk of fraud, transform operations and customer journeys, and strengthen governance,” says Steve Pomfret, founder and CEO, Cygnetise. Cygnetise is a multi-award-winning pioneer in Authorised Signatory Management and a well deserved place on the Entrepreneur UK London100 list. It is one of the original and longest-standing enterprise blockchain applications demonstrating a successful real-world application to industry problems. The company was launched by founders Steve Pomfret and Shaun Blake in 2016, starting from a blank canvas and with zero investment. The co-founders saw authorised signatory lists as a perfect use case for blockchain’s secure, peer-to-peer data sharing. They set out to build a blockchain solution that simplifies and automates signatory management for banks and large organisations - cutting risk and replacing outdated, manual processes.

CyXcel blends legal and technical expertise to deliver innovative, law-driven cyber and breach management services. This collaboration offers a new radical way of providing legal services to clients. This is because the traditional method of data protection and breach management requires many different suppliers, all with different timelines, different working practices, and different rate cards. This antiquated process takes significant time to align suppliers when time is in short supply. CyXcel’s integrated approach sets us apart. CyXcel’s end-to-end proposition provides the benefit of only one call, one contract, and one point of contact for all cyber services required, ensuring enhanced communication, transparency, and expediting overall service delivery to clients.In the UK, CyXcel GLS delivers direct legal services to clients facing multi-country cyber incidents, ensuring localised expertise with global coordination.

Daintta provides deep expertise, insight, and capability in data intelligence, AI, cybersecurity, systems, software, and network engineering. In the first 5 years Daintta has grown their team to 70+ highly skilled experts and delivered 60+ criti-

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

DAME ANITA RODDICK (THE BODY SHOP)

DAINTTA

INDUSTRY

IT SERVICES

cal innovative projects to 35+ clients in the most complex environments.

Examples of how they have driven innovation:

- Daintta established the first healthcare focused cyber security innovation factory in the UK

- They designed and built a cuttingedge, high-tech 5G lab that is supporting security and interoperability testing across a range of sophisticated technologies around 5G. This globally unique capability is raising the bar of telecoms security in the UK and will speed up the development of 5G communication technology.

- Daintta delivered AI capabilities into the most highly regulated sectors including Defence and National Security.

- They co-created a cyber security strategy for a large UK government department and the public sector organisations within its purview, creating a forward-looking innovative approach to driving improved cyber services.

- Daintta have developed CyINTer - a novel AI-enhanced cyber risk intelligence platform designed to democratise cyber resilience across small and medium organisations.

Justin Teutsch, co-founder and CEO of Daintta tells Entrepreneur UK; "Daintta has been on an incredible growth journey, guided by our values, and driven by our mission to deliver cutting-edge solutions in cybersecurity, data, engineering, and artificial intelligence. Our success is a result of the dedication, innovation, and hard work put in by our talented team of experts.”

WHEN OLD GUARD MEETS START-UP

Traditional industries team up with start-ups to fuel innovation and modernise their operations:

FORD + ARGO AI (AUTOMOTIVE + AI)

Ford partnered with the AI start-up Argo AI to develop autonomous driving technology. The collaboration helped Ford enhance its self-driving vehicle capabilities, blending traditional automotive expertise with cutting-edge AI innovation.

L’ORÉAL + MODIFACE (BEAUTY + AR)

L'Oréal partnered with the AR start-up Modiface to create a virtual makeup try-on experience. This collaboration enabled L'Oréal to integrate augmented reality into its e-commerce platforms, providing customers with virtual makeovers before purchasing products.

Barclays partnered with Supplycompass, a start-up that offers tech-driven supply chain solutions, to help SMEs optimize their sourcing and manufacturing processes. This partnership shows how banks are leveraging start-ups to enhance their services and add value to small businesses.

SummittoStrategy

In the gold rush of artificial intelligence (AI), it is easy to mistake excitement for execution. For many entrepreneurs, the promise of AI is a heady one: smarter decisions, streamlined operations, and innovation at scale. Yet, as Catriona Campbell MBEAI Client Strategy Leader at EY and a chapter ambassador for The AI Summit London - cautions, success with AI requires far more than enthusiasm. Campbell, a veteran in AI strategy and one of the UK's most influential women in technology, has spent her career bridging the gap between cutting-edge innovation and business impact. Her message to entrepreneurs is deceptively simple: focus on what matters.

“For AI, and the more recent advancements in the field to be successful,” Campbell explains, “business has to align with existing business objectives and ensure stakeholder buy-in.” Without this strategic fit, even the most promising AI tools risk becoming expensive distractions. This ground-

IT OFFERS UNPARALLELED ACCESS TO CUTTING-EDGE

AI TECH. WHERE ELSE WILL YOU SEE EVERYTHING IN ONE PLACE? IT ALSO OFFERS PRACTICAL WORKSHOPS, AND NETWORKING WITH LEADING AI PROFESSIONALS. SAVING BUSY ENTREPRENEURS VALUABLE TIME!”

ing in business reality is what sets Campbell apart from many AI evangelists. Her vision is not of a distant future filled with humanoid assistants and algorithmic visionaries, but of pragmatic implementation today - starting with small, clear wins.

The Entrepreneur’s Edge: Agility Meets Intelligence

Having advised organisations from start-ups to global enterprises, Campbell has seen firsthand the enthusiasmand anxiety - that AI stirs in business leaders. For entrepreneurs, she says, the biggest obstacle is not technology, but comprehension. “The most common challenge is the lack of understanding and expertise in AI. But don’t fear. Entrepreneurs are an agile lot!”

Agility is indeed the entrepreneur’s greatest strength. Where corporations get bogged down in process and politics, start-ups can experiment. The key, Campbell advises, is to start small. “They need to invest in AI education, partnering

Catriona Campbell on making AI work for business by ENTREPRENEUR UK STAFF

Catriona Campbell

MBE: Leading AI strategy at EY

with AI experts, and starting with small, manageable projects to build confidence and demonstrate value.” This 'test and learn' approach is far more likely to deliver value than a top-down AI overhaul. Think: a retail start-up using machine learning to optimise inventory, or a fintech firm deploying natural language models to handle customer support.

One of Campbell’s go-to examples is deceptively modest but powerful: “A good example is using Microsoft Co-Pilot to help with marketing copy.” In other words, AI doesn’t need to transform the core product on day one. Sometimes, it just needs to free up the founder’s time.

From Hype to Habit: Building an AI-Ready Business

Of course, no AI system can

outperform a flawed foundation. Data, the long hidden engine of digital businesses, becomes mission-critical in AI. Campbell offers a clear, actionable entry point: “Entrepreneurs may wish to prioritise data quality in order to get ready to deploy AI across their business. Start by auditing existing data and establishing processes for continuous data improvement.” This focus on data readiness - a term often neglected in headline-grabbing AI narratives - is key. Clean, well-structured data not only improves algorithmic outcomes but reduces implementation costs and risks. Campbell’s emphasis on business problem-solving over technological novelty is echoed in her strategic guidance: “I’d ensure a focus on solving specific business problems with AI rather

than pursuing AI for its own sake. Identify areas where AI can add the most value and start with projects to prove the concept before scaling.” This measured approach, she suggests, is what separates gimmicks from game-changers. AI’s potential is vast - but only when rooted in real needs and validated by real results.

The AI Summit London: Knowledge, Network, Next Steps

For entrepreneurs unsure where to begin—or how to level up—Campbell offers a clear directive: attend The AI Summit London. Part showcase, part think tank, the event brings together the people, tools, and insights that matter. “Entrepreneurs can expect to gain insights into the latest AI technologies, best practices for implementa-

tion, and case studies of successful AI adoption. These are a MUST to listen to!”

Beyond the stage, The AI Summit London’s real power may lie in its connections. As

Campbell notes:

“Networking with industry leaders and experts will also provide valuable knowledge and potentially collaboration opportunities.” In a time-starved world, The AI Summit London offers something rare: curated access to both knowledge and people who can accelerate AI journeys. “It offers unparalleled access to cutting-edge AI tech. Where else will you see everything in one place?” she asks. “It also offers practical workshops, and networking with leading AI professionals. Saving busy entrepreneurs valuable time!”

Think Big, Start Smart

Campbell’s message is not about chasing the next AI headline - it’s about embedding AI where it counts. For entrepreneurs, the opportunity is not just to adopt AI, but to own their AI strategy. That means aligning with business goals, investing in understanding, and iterating with intent. In Campbell’s world, AI is not magic. It’s method. And for those who learn to wield it wisely, it may well become one of the defining tools of modern entrepreneurship..

DEFINELY

“YOU DON’T NEED TO BE A GENIUS, YOU JUST NEED TO HAVE THE ABILITY TO KEEP GOING AND LEARN FROM YOUR MISTAKES.”

JONES (ENTREPRENEUR, DRAGONS' DEN)

Definely is an AI-powered legal tech company that enables corporate and private practice lawyers to accurately review and edit complex contracts quickly by seamlessly integrating into existing workflows. It is one of the fastest AI-powered tools for contract review and editing, and it scans a 200-page document – such as a loan servicing shareholder agreements – in seconds.

Definely was founded in September 2017 by Nnamdi Emelifeonwu and Feargus MacDaeid, who worked together at Magic Circle Firm, Freshfields. Feargus is registered blind, and has consistently faced challenges in accessing information efficiently, particularly during his legal training. Definely has reached $6m in ARR and has raised $30m in funding from investors, including Octopus Ventures.

DELTAH INNOVATIONS

For decades, the world’s biggest beverage brands, CocaCola, Carlsberg, and Heineken have poured millions into achieving the impossible: a self-cooling can. They all failed. But one man, a former mixologist turned entrepreneur, cracked the code, not in a hightech lab, but in his bedroom. Introducing James Vyse: the underdog who refused to accept “impossible” and a worthy number on the Entrepreneur UK London100 list. With no formal engineering background or corporate funding, James dedicated nights and weekends to experimentation. His first few prototypes failed. So did the next fifty. But after 500+ iterations, he cracked it: a revolutionary mechanism capable of chilling a beverage from room temperature to ice-cold in under two minutes at the push of a button. DeltaH Innovations, founded by Vyse, is a disruptive force in the beverage industry, and by reimagining how drinks are chilled, it is pioneering a new era of sustainability and convenience. Beverage refrigeration accounts for 17% of the world’s electricity consumption. The Cool Can eliminates the need for energy-draining fridges, making it the first-ever on-demand cooling solution for the drink industry. From festivals and outdoor adventures to high-end mixology, the Cool Can is set to revolutionise drinking culture.

INDUSTRY FOOD AND BEVERAGE

DIG THIS DEAL

INDUSTRY

E-COMMERCE

Tech entrepreneur Ashley Bailey has launched Dig This Deal, a revolutionary online shopping assistant designed to help consumers save time and money by promoting the sustainable purchase of pre-loved and refurbished products. Based in Richmond, Bailey draws on his extensive experience working with Google USA and Telefónica/ Wayra to develop Dig This Deal. The platform leverages cuttingedge AI-driven product matching and price comparison technology, aimed at making online shopping more efficient and cost-effective. The inspiration for the business stemmed from Ash-

ley’s own frustrations with shopping for specific items. As he explains: "I was looking for a specific item for our home, and it took me over 4 hours to find the make, model, and year of this product.

I’m a savvy shopper and wanted to ensure I was getting the best deal, but unless an online retailer pays for top-ranking placement, their products don’t even show up. I struggled to compare new versus pre-loved items, which sparked the 'Eureka!' moment that led to the creation of Dig This Deal." Available as an Android app and Chrome extension, Dig This Deal aims to list up to 5 million products by spring 2025. Bailey is confident that this innovative platform will help customers save both

time and money. "Tech innovations for consumers are improving every year. We believe AI will help users find the best deals faster, cutting down on wasted time and ultimately saving them hundreds of pounds," says Bailey. Born and raised in Manchester, Bailey's early career saw him navigating the fast-paced recruitment industry, honing invaluable skills in sales, account management, and the ability to think quickly on his feet. Growing up, he was always curious about how products worked.

"I’ve always loved technology, I would take cameras and old computers apart to see how they functioned inside, then try and build them back together" he ex-

plained. This innate curiosity and passion for the ever-evolving world of technology led him to pursue a career in business becoming the foundation for his entrepreneurial journey. "I love how it can change people and industries by streamlining and improving people's lives," he added. "I’ve been lucky to grow up with the mobile phone, desktop and laptop so I’ve seen some impressive technology progression." Looking to the future, Ashley's ambitions for Dig This Deal extend beyond the UK. “We have big plans for growth, including expanding into new product categories and launching in the USA once we’ve established a solid presence here.”

“The best way of learning about anything is by doing.”

SIR RICHARD BRANSON (VIRGIN GROUP)

DRDOCTOR

INDUSTRY

HEALTHCARE

tor manages over 140m appointments for 36m patients and is trusted by more than 70 NHS organisations, covering 64% of the country. It has delivered £100m of value to the health system in the UK. In 2024, Tom launched DrDoctor’s Smart Centre, powered by AI - a set of pioneering products that predict which patients are most at risk of missing appointments and dynamically

Tom Whicher, CEO and founder of DrDoctor, is driving the shift to hybrid healthcare across the NHS - blending technology with human care. Under Tom’s leadership, DrDoctor has become one of the most trusted healthtech partners to the NHS, transforming how millions of patients access and manage their care. Founded in 2012, the company connects fragmented systems across hospitals, community services, and patients to power a hybrid model. Today, DrDoc-

optimises clinic capacity through targeted, automated interventions. Early results have shown that Smart Centre reduces missed appointments by 30%. The team has grown by 45% over the past year to 146 people, fuelled by a £10m investment round led by YFM Equity Partners. With 2023 revenues exceeding £10m and a current valuation of £80m, DrDoctor is delivering both commercial success and systemlevel change against a backdrop of NHS reform.

ELASTICSTAGE

INDUSTRY MUSIC TECHNOLOGY

elasticStage is a deserving company on the Entrepreneur UK London100 list being the first platform in the world to make on-demand, commercial-quality records — with no warehousing, no upfront costs, and no minimum orders. Just real vinyl, made one at a time, exactly when a fan hits “buy.” Thanks to a once-ina-generation breakthrough in production tech, elasticStage gives independent artists the power to sell physical music directly to fans with zero risk and full control. Founded in London by Steve Rhodes and Werner Freistaetter, elasticStage is backed by icons like Calvin Harris and Paul Epworth. A global wave of independent, self-releasing artists is reshaping the music landscape. Now more than 50m strong and growing by 30% each year, this group is the fastest-rising force in

the industry — and the most underserved. These creators want to connect directly with listeners, build lasting fan relationships, and earn a fair income from their work. But the tools available to them haven’t kept up. Streaming platforms dominate attention, but offer little in return: royalties are diluted, and the artist-fan connection is weak. Physical music, by contrast, offers higher value and deeper engagement - but traditional vinyl production was never built for small independent creators. It comes with long lead times, high costs, and outdated systems that shut them out - and it hasn’t changed in 50 years.

• Developed over nine years and backed by tens of millions in investment, elasticStage’s proprietary production technology is the first major innovation in vinyl production in over 50 years.

• This breakthrough means artists don’t face upfront capital requirements, inventory costs, or minimum orders — transforming a once high-barrier format into an accessible, creator-first channel.

• Orders are fulfilled in just days rather than months, allowing artists to offer their fans collectible, high-quality physical music without the risks and logistical challenges of traditional production. Since launching its online platform in October 2024, elasticStage has already onboarded almost 20,000 creators in almost 100 countries, and released projects with artists including Boy George and Hannah Laing. It has also formed partnerships with leading music companies and platforms such as The Orchard, BMG, Marathon Music Group, Three Six Zero, SoundCloud, and CTRLFRK.

The voice of entrepreneurship around the world

"FAILURE IS MUCH MORE INTERESTING BECAUSE YOU LEARN FROM IT.”

JAMES DYSON (DYSON)

Emitwise is transforming the way businesses measure and manage their carbon footprint. Founded by Mauro Cozzi and Eduardo Gómez, the company is on a mission to accelerate corporate decarbonisation by empowering enterprises to engage their suppliers at scale. Its technology tackles Scope 3 emissions – the hardest to track yet often the most significant, accounting for over 70% of a company’s total carbon output. In just a few years, Emitwise has positioned itself as a leader in carbon accounting technology. Its innovative platform provides category managers and procurement teams with AI-driven insights, real-time supplier performance data, and targeted emissions reduction recommendations. By leveraging digital twin technology, businesses can simulate different emissions reduction scenarios, model supply chain reconfigurations, and integrate carbon pricing mechanisms to align sustainability with purchasing decisions. In 2024, Emitwise launched ProcureWise, a groundbreaking emissions management tool designed to help corporations collaborate with suppliers to drive measurable reductions. This innovation is particularly timely as businesses face mounting regulatory pressure and investor scrutiny to demonstrate progress towards net-zero commitments. By embedding sustainability directly into procurement workflows, Emitwise enables companies to turn carbon reduction into a competitive advantage. Beyond enterprise solutions, Emitwise is also working to democratise emissions tracking. It has partnered with the SME Climate Hub and Equipoise to provide free carbon measurement tools for small and medium-sized enterprises (SMEs) that often lack the resources for complex decarbonisation solutions. SMEs, which generate approximately 40% of global business-sector emissions, can now track their supply chain and operational footprints, identify reduction opportunities, and meet growing demands for transparent sustainability reporting. Emitwise’s impact extends far beyond technology; it is reshaping how businesses think about sustainability. By providing the tools and insights necessary to drive decarbonisation at scale, Emitwise is not just a high-growth start-up – it is a catalyst for global climate action.

EmpowerRD is a highgrowth London-based fintech that is transforming the R&D tax credit industry by making innovation funding more accessible, transparent, and efficient for UK businesses. Founded by Hari Sandhu, the company is redefining how start-ups and scale-ups claim tax relief. After more than seven years at PwC, he saw how outdated, inefficient, and expensive it was for young businesses to work with ‘Big 4’ consultan-

cies on R&D claims. In 2017, he launched EmpowerRD to reduce risk, increase accuracy, and make R&D claims faster and more costeffective.

Since then:

- EmpowerRD has secured over £400m in R&D funding for thousands of UK SMEs

- Its AI-powered platform streamlines the claims process, reducing time, costs, and compliance risks

- Transparent pricing saves businesses up to 70% compared to traditional advisors

Empower ED

FAIRY GOD MOVER

"Innovation is saying no to a thousand things."

STEVE JOBS (APPLE)

Launched in 2022, Eunice empowers businesses, regulators, and financial institutions with AI-driven tools for token classification, risk alerts, and compliance monitoring. By combining smart automation with deep crypto insights, Eunice helps organisations stay ahead of risks and regulations. Where crypto’s unpredictability can intimidate, Eunice brings clarity, security, and confidence.

“You just have to go for it. There’s no perfect time to do anything.”

JULIE DEANE (THE CAMBRIDGE SATCHEL COMPANY)

EUNICE

Fairy Godmover is a simple, user-friendly platform to guide first-time buyers through the home-buying process. Their personalised checklist adapts to each user’s situation - whether they’re buying a new build or a Victorian terrace, using a mortgage or shared ownership - and gives them clear, step-by-step guidance on what to do, when to do it, and what it’s likely to cost.

FINTECH INDUSTRY

FeelReel

INDUSTRY

MEDIA

In a world of endless content and cold algorithms, FeelReel - born in London and powered by AI - offers a smarter, more human way to connect through film and TV. At the heart of FeelReel is a unique emotional tagging system – ‘emotones’ – allowing users to share and discover content based on how it feels, not just what it’s about. Unlike traditional platforms that rely on generic genres or stars, FeelReel invites users to build emotion-driven collections, write personal notes, and explore community-curated hints. "We don’t just want people to watch more movies – we want them to understand themselves better through what they watch. FeelReel is the first step to making entertainment deeply human again," says Olia Bunesku, co-founder, FeelReel.

FIX RADIO

INDUSTRY MEDIA

Founded in 2017, Fix Radio is the UK’s only radio station for builders and the construction industry. Acquiring its national DAB licence in May 2022, the station now receives over 620,000 weekly listeners, representing over a third of the three million strong construction workforce in the UK. It’s growth in less than three years also makes it the fastest-growing radio station in Britain, growing by over 550%.

FLAGSTONE

The UK savings market is shrouded by inertia. Co-founded by Simon Merchant and Andrew Thatcher, Flagstone is recreating how people grow their money. Flagstone’s proposition switches things up, making savings an active, easily accessible and easy to manage pursuit. A maturity rollover feature that allows customers to pre-select savings accounts into which they want their savings to be deposited as soon as their existing savings accounts mature. This ensures that their money continues to grow and earn interest without disruption or interruption.

HIGHLIGHT KEYFACTS TO

London Did It First

London was home to Europe’s first unicorn. London birthed Europe’s first unicorn startup, Skyscanner, back in the early 2010s setting the pace for the continent’s VC scene and proving billion-dollar valuations weren’t just a Silicon Valley thing

London was first to embed entrepreneurship into a major university curriculum. UCL, IMPERIAL, AND LSE WERE AMONG THE FIRST UNIVERSITIES GLOBALLY TO EMBED FULL-SCALE START-UP ACCELERATORS into student life - producing start-ups like Echo, Marmalade, and Deep Science Ventures straight from campus

LONDON WASTHEFIRST CITYTOHIT £1TIN

FINTECHTRANSACTIONS.BY 2025,START-UPS HEADQUARTERED INLONDONCOLLECTIVELYPROCESSEDOVER £1TINDIGITAL PAYMENTS,MAKINGITTHEFIRST CITYINEUROPE TOREACHTHAT

FINTECHMILESTONE.

7

In 2016, London (via the UK’s FCA) launched the world’s first regulatory sandbox, allowing fintech start-ups to test innovative products in a controlled environment — a model now copied globally

FLEEK

Fleek is a rapidly growing London-based startup that’s built a first-of-its-kind platform to improve how the vintage fashion industry operates. Its online marketplace connects secondhand clothing wholesalers with those that sell it at retail, recently announcing it had raised $20.4m to continue expanding its platform. The company’s founders, Abhi Arora and Sanket Agarwal have a truly international view of the vintage fashion business and a clear vision for how they wanted to innovate in the sector. The idea for the business, which launched in 2021, came during the Covid-19 pandemic when Arora, then living near Brick Lane, went into a vintage clothing store that was closing down. The owner faced a number of challenges, among them supply problems. Arora

learnt that sourcing was still an analogue process, with buyers still travelling around the world to find goods, rather than transacting online. Fleek aims to bring both buyers and sellers online. Sellers tend to be large clothes sorting centres - about 70% of supply is from Pakistan, some 20 from India, and the rest from countries including Thailand and Dubai. Fleek’s platform enables these suppliers to sell vintage and second-hand clothes in bulk to retailers and resellers primarily in the US, UK, and continental Europe (with France and Germany being the biggest markets).

Sanket Ararwal says, “This is such an exciting time for Fleek. We want to bring on more buyers, bring on more sellers, and build technology to continue empowering these entrepreneurs on both sides of the marketplace.”

FNALITY

INDUSTRY

FINTECH

FFROBELLES

ounded in June 2019, Fnality’s mission was clear from the outset: to establish a network of distributed financial market infrastructures (dFMIs) that bring real-time, on-chain payment capabilities to global wholesale markets. With real-time atomic settlement, 24/7 availability, programmability, and interoperability with tokenised asset markets, Fnality is pioneering new standards for financial market infrastructures. A landmark moment in Fnality’s journey came in December 2023, when the £FnPS (Sterling Fnality Payment System) commenced operations. This was a historic achievement, marking the world’s first regulated distributed ledger technology (DLT)-based wholesale payment system that settles transactions using a digital representation of central bank funds. Fnality has raised £132.7m to date, and is backed by 20 of the world’s leading banks, institutions actively managing capital and investing in financial markets, and other financial market infrastructures.

Frobelles is the UK’s first afro hair championing dress-up game, founded by motherdaughter duo Alyssa Awuah and Yvonne Ottley-Awuah. It was created after Alyssa, at just six years old, asked her mum why none of her game characters had natural afro hair like hers. With some graphic design experience, Ottley-Awuah mentioned to Awuah that they should just create their own game. Together, they brainstormed three main characters: Coco, Kelli, and Krista, all with beautiful Afro hair that could be styled in various ways, including puffs, Fulani braids, and Bantu knots. Frobelles has surpassed 100,000 downloads, launched in the US and has a worthy place on the Entrepreneur UK London 100 list!

FuturePlus is a sustainability and ESG management and reporting platform that makes managing social and environmental impact accessible, affordable, achievable and trackable for every business. Cofounders Mike Penrose and Alexandra Smith believe the importance of ESG data and insights being both verifiable and forward-looking will continue to increase. FuturePlus qualifies a company’s sustainability achievements before quantifying and translating them into a realistic and trackable action plan. Its indicators, comprising 200-300 questions, educate companies to take practical steps towards sustainability

by focusing on five themes: Climate, Economic, Diversity and Inclusion, Social and Environment. The business overfunded in its latest 7-figure up round in July, increasing its valuation 5x since it launched three years ago and bringing the total investment raised to £2.7m. Last year, FuturePlus’ clients collectively set over 4,200 sustainability ambitions and achieved more than 2,700 of these goals. This success proves that the FuturePlus model effectively helps companies manage and improve their sustainability maturity rather than merely measuring historical data, ultimately leading to long-term positive impacts and enhanced business resilience.

FUTURE PLUS

INDUSTRY

SUSTAINABILITY MANAGEMENT

“Success comes from focusing on the customer, not the competition.”

DAME MARY PERKINS (SPECSAVERS)

FUTURE WOMAN

INDUSTRY

HEALTH AND WELLNESS

FUTURE WOMAN is a UK based company that offers an all-in-one solution for women struggling with their hormones. It was started by Eloise Newnham, an ex-Goldman Sachs investment banker, who was looking for a way to manage her period pains and was disappointed by the lack of alternatives to the contraceptive pill on the NHS. The company offers 3 comprehensive at-home hormone tests, all of which come with a personalised supplement, diet and lifestyle plan prepared by an expert nutritionist to address your

symptoms and results. The tests look at not only reproductive hormones, but also markers for hormone metabolism, adrenal hormones (like cortisol), inflammation, oxidative stress, nutrients and neurotransmitters to provide a complete picture of hormone health.

FUTURE WOMAN has helped 1,000s of women struggling with symptoms of perimenopause, menopause, PCOS, endometriosis, hypothalamic amenorrhea and more. 92% of their clients report an improvement in their symptoms after just 6 weeks of following their plan. Unlike other hormone testing platforms for women's hormones, which are fingerprick blood tests, FUTURE WOMAN tests in dried urine and saliva. This testing methodology is more accurate - the failure rate is near 0%, whereas it's 15%+ for fingerprick blood tests. And testing in urine and saliva allows for a more comprehensive analysis of hormones with more markers available to be tested than in blood serum.

The FUTURE WOMAN team consists of qualified nutritionists and GPs with specialisms in women's hormones. Eloise Newnham, founder of FUTURE WOMAN, tells Entrepreneur UK, “Hormones don’t just affect fertility - they impact how we show up in the world as women. One of the most exciting areas of research in women’s health is understanding how the body metabolises hormones. The way our body processes used hormones through the liver and gut plays a crucial role in determining symptoms—something that can’t be detected with a standard blood test. Advanced urine and saliva testing methods are now emerging to evaluate hormone metabolism pathways alongside absolute hormone levels.

FUTURE WOMAN is at the forefront of this shift, empowering women to understand not only their hormone levels but also how their bodies process them for optimal health.”

Image Courtesy © Future Woman

GaiaLens

INDUSTRY

SUSTAINABLE FINANCE

GaiaLens is an AI-powered Sustainability Analytics Platform for institutional investors and financial services firms.

Co-founded in 2021 by Gordon Tveito-Duncan (CEO) and Seb Kirk (Chief Operating Officer), the idea for GaiaLens was developed whilst co-founders were at City University, London, emerging as an effective, transparent and easy-to-use solution for asset managers. GaiaLens is led by a group of finance professionals, technologists, and academics who firmly believe that economic value creation can and should be combined with environmental stewardship, social inclusion, and sound governance. Acknowledging the frustrations of asset managers using other ESG rating platforms such as MSCI and Sustainalytics, where methodologies were often opaque, GaiaLens’ innovative platform offered a suite of tools to help investors fulfil their ESG needs, including sustainability reporting, investment screening, and deep-dive research capabilities.

GaiaLens has experienced significant growth over the past 12 months, having recently been named as an innovator transforming sustainability in finance in the ESGFinTech100 for the third year in a row. GaiaLens was also awarded funding from Fintech Scotland, which will fund the development of its Greenwashing Analytics solution, designed to help investors evaluate the greenwashing risk of funds and companies. Challenging the traditional ‘one size fits all’ approach to ESG reporting, GaiaLens has also developed a unique ‘on-demand’ reporting solution that provides ESG analysts instant access to its sophisticated AI-powered reporting system. It acts as a digital ESG analyst that can support investors throughout the ESG investment lifecycle and has saved them significant time. Sustainability Frameworks is the first module to be released by the technology team at GaiaLens, giving analysts access to the latest, highest quality ESG data available and generating SFDR, TCFD, EU Taxonomy and UN SDGs reports (and more) for portfolios/funds in a matter of seconds. Three further products, namely a GenAI-powered PDF Chatbot, a Greenwashing Risk Assessment tool and a Customisable Reporting tool, will expand the sustainability analytics platform further in the first half of 2025.

GALS FC

Started in London by best friends and two ex-employees of City Pantry, Gals FC is redefining what football can be - welcoming, inclusive, and, most importantly, fun.With sport offering powerful benefits across all generations, Athis stands out as a bold and visionary concept - undeniably deserving its spot on the Entrepreneur UK London100 list.

Unlike traditional football clubs, Gals FC is proudly non-competitive, designed for women who may have never played before or have felt excluded from the sport. There are no trials, no leagues, and no pressure - just a game where everyone belongs. With 13 thriving communities across the UK and plans to reach 50 this year, Gals FC is on a mission to get 150,000 women playing football every week. Gals FC’s impact speaks for itself:

- 91% of players say their mental health has improved since joining

- 70% wouldn’t be playing football without Gals FC

- Two-thirds feel more confident in everyday life

“Innovation isn’t just about technology - it’s about rethinking who gets to belong. At Gals FC, we’ve built a football experience where competition takes a backseat to community, proving that sport can be social, inclusive, and empowering for everyone.” — Lorne, co-founder of Gals FC

With £150k in seed funding and an ambitious national expansion plan, Gals FC is not just a football club - it’s a movement that’s changing the game for women in the UK.

GREENBAQ AI

Greenbaq is pioneering a transformative approach to sustainability finance through its AI-powered platform that enables small and medium-sized enterprises (SMEs) to effectively validate, report, and monetise their environmental, social, and governance (ESG) and other compliance performance. Unlike traditional approaches that rely on manual verification and disconnected systems, Greenbaq's platform leverages a sophisticated multi-layered validation engine powered by specialised neural networks trained on verified sustainability disclosures across diverse industry sectors. What truly distinguishes Greenbaq is its blockchain verification layer, which creates immutable records of validation outcomes that financial institutions can trust without requiring additional verification. This drastically reduces the friction in sustainable finance transactions, enabling SMEs to access capital at terms that accurately reflect their sustainability performance.

“Your most unhappy customers are your greatest source of learning.”

BILL GATES (MICROSOFT)

Image Courtesy © Greenbaq AI

With a 100% electric fleet, game-changing technology and partnerships with major brands like ASOS, Zara and Nespresso, HIVED is leading the charge in sustainable, emission-free parcel delivery. Murvah Iqbal and Mathias Krieger started delivering parcels by bike themselves. HIVED is now delivering tens of thousands of parcels every week, reducing carbon emissions by an incredible 56%-76% per parcel compared to traditional couriers. With plans to expand into Manchester and Birmingham, they aim to deliver 1.5m parcels across the UK by 2029. From two founders delivering parcels on bikes to becoming UK Startup of the Year 2024, HIVED is a perfect example of what makes London’s start-up scene so exciting - bold ideas, big ambitions, and a real commitment to change.

HIVED

INDUSTRY

SUSTAINABLE LOGISTICS

HONEST MOBILE

TELECOMS

INDUSTRY

The idea for Honest Mobile was born one night over a pint at the pub between Andy Aitken, CEO and co-founder of Honest and his school friend Josh. They’d both had their fair share of business adventures, and were fed up with the big networks – unpredictable price hikes, poor service, not enough sustainability action. There had to be a better way. An industryfirst eSIM that works alongside your main SIM, automatically kicking in when you're out of signal, eliminating signal dead zones and tackling high roaming costs with 200+ essential apps with unlimited data in 180+ countries. Well, that's a start! Since launching, Honest Mobile have seen customer count growing over 100% in Q4 2024 alone.

“If you’re not obsessed with your customers, you’re going to fail.”

BRIAN CHESKY (AIRBNB)

io.tt

INDUSTRY

TECHNOLOGY

io.tt closed the funding round a week before the first lockdown – leading to an unconventional origin story. The social distancing meant we had to hire our full development team to build the product from scratch, entirely remotely, whilst navigating the early stresses of the pandemic.

io.tt is a start-up born from a gap identified by founder and CEO Cameron Worth. It is a SaaS platform used by global brands such as Coors, Yeo Valley, Evian, Boots and more to deliver engaging connected packaging programmes, driven by QR codes and NFC tags, on their products. io.tt is the first SaaS technology of its kind – and is already being used in more than 130 countries, across billions of touchpoints, for major brands. It’s among the first 2D barcode generators to be approved by the creator of the original 1D barcode, GS1, to help migrate global companies to a new world of packaging. The company is proudly London-based, with Cam himself being from a long line of Londoners and has often provided services at a discounted rate (or even sometimes free) to fellow London SMEs. In addition to this, io.tt has an in-house engineering team that’s driving the technological economy within the city.

When asked why io.tt is great for London’s start-up ecosystem, Worth says; “As a born and raised Londoner, I’ve loved living at every point of the compass and the intangible parts of what it means to be raised in this city. Those are the things that really help when starting businesses and relying as much on smarts as you do on hustle and capabilities (in the early days).”

KESTRIX

INDUSTRY

CLIMATETECH

“It’s not about ideas. It’s about making ideas happen.”

BEN SILBERMANN (PINTEREST)

Kestrix is taking thermal imaging to city scale, using drones and AI to map heat loss across Europe’s ageing homes - one infrared pixel at a time. Founded by Oxford alumni in 2022, the start-up is tackling a massive climate blind spot: energyinefficient buildings. With 100m European homes needing retrofits to hit 2050 net zero targets, Kestrix’s tech pinpoints where heat escapes, guides retrofit strategies, and verifies energy gains after intervention. The company’s solution is elegantly simple - fly a drone, scan a block, run it through AI, and produce an actionable heat-loss map. But the implications are vast. Municipalities get planninggrade data, housing providers save time and cash, and Kestrix unlocks a scalable business in decarbonising real estate. From heating to cooling, this platform’s utility spans geographies, seasons, and regulation regimes. With Pi Labs as lead investor and strong momentum in city- and nation-led climate planning, Kestrix is riding a wave of urgency. Its team blends technical skill with operational tenacity, offering a high-leverage tool at exactly the right time. In the race to retrofit, Kestrix could become the thermal twin of every building in Europe.

Image Courtesy © Kestrix

KUNDA KIDS

Founded in 2020 by husband-andwife duo Oladele and Louisa Olafuyi, Kunda Kids was born out of frustration and love – the frustration of not seeing enough children's books that positively reflected African heritage and identity, and the love they had for their young son. What began as a passion project quickly turned into a publishing powerhouse, now reaching children in over 25 countries, with partnerships in education, retail, and media.unda This homegrown start-up is redefining children’s publishing through cultural relevance, tech innovation, and social impact. In a short space of time, it has become a voice for underrepresented families and a blueprint for mission-led entrepreneurship in London.

“The best way to predict the future is to invent it.”

ALAN KAY

LEIHO

INDUSTRY

LIFESTYLE

Leiho is a female founded London-based, lifestyle brand launched in 2019 by Joey Li and Thuta Khin. Through selling socially responsible cosy and kind bamboo socks, organic cotton caps and T-shirts – they dedicate 5% of their sales towards empowering individuals through employment, skill-building, and personal development initiatives. Since launching in 2019, Leiho has donated over 21,000 essential items to underprivileged people and has positively impacted over 2,750 individuals and 52 charities and projects. This is a business inspiring change and influencing kindness within the community.

Lagom Hem is on a mission to redefine how people furnish their homes - combining sustainability, affordability, and curated design. “Lagom Hem was born from a belief that beautiful homes shouldn’t cost the Earth - literally. What makes us innovative is that we’re not just selling products; we’re shifting mindsets. By curating second-hand and imperfect items in a way that feels aspirational, we’re changing the narrative around waste, style, and sustainability in interiors,” says Martyna Ryder, founder at Lagom Hem. Unlike traditional marketplaces or resale platforms, this London based start-up is a dedicated space where every item has been imperfectly loved: from customer returns and ex-display pieces to pre-owned gems in need of a second life. Their B2B2C model means they don’t hold stock or manage logistics - they empower sellers by giving them access to an audience actively looking for sustainable options. At the same time, Lagom Hem champions small independent retailers and reduces waste from larger brands who often struggle to rehome returns and imperfect items profitably.

LOAN TUBE

For too long, the UK lending market has been riddled with confusion, hidden fees and unfair lending practices. LoanTube is the UK’s first loan comparison marketplace where consumers receive real, pre-qualified unsecured loan offers. There are no misleading teaser rates and no bait-and-switch tactics, ensuring borrowers have complete clarity, choice and

control over their financial decisions. Today, LoanTube processes over 300,000 loan applications every month and works with over 30 FCA-regulated lenders. Looking ahead, LoanTube is pioneering AI-driven lending solutions and expanding into embedded finance, ensuring a future where borrowing is seamless, transparent and even more accessible.

LUNA

LINDUSTRY

TECHNOLOGY

una is rewriting the playbook on teen health with the world’s first digital wellbeing companion for girls and non-binary youth. Founded by Oxford alumnae Jas SchembriStothart and Jo Goodall, Luna offers a closed, comparison-free space where 11–18 year olds can access medically-backed advice, mental health tools, and holistic health content tailored to the questions teens actually ask. With over 83,000 downloads and 36,000+ questions answered by real clinicians in just 12 months, Luna is scaling fast—powered by a magnetic TikTok-led strategy that resonates deeply with Gen Z. Backed by Octopus Ventures, Atomico, EQT Ventures, and Google’s Start-up Accelerator for Female Founders, Luna sits at the intersection of digital health, education, and social impact.

LUX AFRIQUE BOUTIQUE

Lux Afrique Boutique (LAB) is a London based, online luxury goods platform created by serial entrepreneur, Alexander Amosu. LAB was born out of the growing demand for luxury goods in Africa, where the only option for consumers was to travel to Europe to make purchases from stores that were not available locally. Additionally, most renowned luxury online e-commerce platforms did not cater to African customers, neither accepting payments nor offering delivery to the continent. Enter LAB, the ultimate destination where you can now purchase your desired luxury brands from our e-commerce store, conveniently from your home, anywhere in Africa. With an impressive line-up of over 60 luxury brands already onboard, including es-

teemed names like Franck Muller, Bang & Olufsen, Clive Christian, David Morris, Verdi, Wolf, Eichholtz, Fabergé, Stephen Webster, Fragrance du bois, Ulysse Nardin to name a few. Their personal shoppers can source items from other renowned department stores such as Harrods, Selfridges, Fortnum & Mason, and many others. Thanks to LAB, shopping across all 54 African countries has never been more convenient. They are now focused on expanding their reach by opening franchises throughout Africa, with South Africa being the first to successfully launch. Their vision is clear: to establish themselves as the largest luxury e-commerce platform on the continent, providing unrivaled access to the world of luxury for discerning customers throughout Africa.

Image Courtesy © Lux Afrique Boutique

LYMA

INDUSTRY

HEALTH AND WELLNESS

LYMA epitomises what it means to be a Londonborn disruptor. Founded by Lucy Goff in 2018, LYMA is redefining the wellness industry with its science-led approach to supplements, skincare, and technology. Following the birth of her first child, Lucy was hospitalised with septicemia for six weeks, enduring severe post-infectious complications. Despite trying multiple treatments, nothing restored her health - until she met Dr. Paul Clayton, a world-renowned expert in clinical pharmacology and nutrition. This meeting sparked the idea

for LYMA: a brand that would challenge the wellness industry by offering scientifically backed solutions that deliver real, transformative results. LYMA set itself apart by prioritising scientific validation over marketing gimmicks. The brand’s debut product, the LYMA Supplement, was a first-of-its-kind nutraceutical that incorporated patented, peer-reviewed ingredients at clinically backed doses—something previously unheard of in the supplement industry. Building on this momentum, LYMA expanded its portfolio with the LYMA Laser, the world’s first clinic-grade at-home laser for skin rejuvenation. The launch further cemented the brand’s reputation as a pioneer in next-generation beauty tech. By pioneering a new category of luxury wellness, LYMA is not only shaping the future of its industry but also reinforcing London's reputation as a global hub for innovation and entrepreneurship.

Image Courtesy © Lyma

Most valuable start-up:

As of 2025, SpaceX reigns as the world’s most valuable start-up, with a staggering $350b valuation. Founded by Elon Musk in 2002, the aerospace giant has revolutionized space exploration with its reusable rockets and ambitious vision for a multiplanetary future. SpaceX’s breakthroughs, including successful missions to the International Space Station and the development of the Starship, have positioned it at the forefront of a new space race. With its sights set on Mars and beyond, SpaceX isn’t just reshaping the space industry - it’s redefining humanity’s place in the cosmos.

Controversial start-ups

These start-ups shook up their industries, but their controversies highlight how innovation can quickly clash with ethics. In many cases, the line between disruption and recklessness is razor-thin.

Uber: Uber faced backlash for regulatory battles, driver exploitation, and a toxic internal culture, with founder Travis Kalanick’s brash leadership style often making headlines. The company’s “move fast and break things” mentality led to countless protests and legal battles worldwide.

WeWork: WeWork’s dramatic fall from a $47b valuation to a failed IPO exposed its leadership’s mismanagement and inflated business practices.

Founder Adam Neumann’s eccentric behavior, including questionable financial decisions and lavish spending, left the company teetering on the brink.

HIGHLIGHT KEYFACTS TO

START-UPS THAT STARTED FROM PIVOTS

INSTAGRAM:

Originally a location-based check-in app called Burbn, Instagram pivoted after founders noticed users mainly liked the photo-sharing feature. It became a photo-centric app with filters, eventually bought by Facebook for $1b.

TWITTER:

Starting as a podcasting platform called Odeo, Twitter pivoted to a real-time status update service after realizing it could outshine competitors. It became a social media giant with 450m users.

AIRBNB: Starting as a way to rent air mattresses in a San Francisco apartment, Airbnb pivoted to allow people to rent rooms and properties. It revolutionised the travel industry and is now valued at over $100b. 2

START-UPS THAT RAISED THE MOST FUNDING

Uber: Uber has raised approximately $25.2b, making it the most funded start-up ever. This capital fueled its global expansion, technological advancements, and entry into various markets beyond ride-hailing.

SpaceX: Founded by Elon Musk, SpaceX has secured around $22.3b. These funds have been pivotal in developing reusable rocket technology and establishing the Starlink satellite network.

WeWork: WeWork raised $21.6b to revolutionize the coworking space industry. However, its rapid expansion led to financial challenges, culminating in a Chapter 11 bankruptcy filing in 2023.

MAGIC AI

MAGIC AI is the world’s first AI personal trainer – a mirror that uses cutting-edge holographic technology to create an immersive fitness experience. Awarded Time Magazine’s ‘World’s Best Inventions’ and winning ‘New Business of the Year’ at the Lloyd's Bank's British Business Excellence Awards in 2024, MAGIC AI has now landed a place on the coveted Entrepreneur UK London100 list. MAGIC AI has gone from a lockdown idea to closing more than $7.5m in funding in just four years. Varun Bhanot is the founder behind this award-winning London business. A former investment analyst, Varun was inspired to become an entrepreneur following his own lockdown fitness journey when he lost 30% of his body fat in just four months with the help of a personal trainer in the gym. Bhanot was struck by how old-fashioned and inaccessible personal training can be and began experimenting with a mixture of AI tracking software and hardware to design a revolutionary product that would give people access to 1:1 personal training in the safety of their home at a more affordable price. The company began life with a Start-up Loan from Virgin Start-up in 2021 and Varun also enrolled on Virgin’s free Empower 100 accelerator for underrepresented founders in Greater London in 2023. Now MAGIC AI is one of the fastest growing connected fitness companies in the world and is currently stocked in Selfridges and Decathlon across the UK. As well as selling its Magic AI wall mirrors, the company has expanded its range to include a range of fitness accessories. The brand has also signed several celebrity athletes and sports stars to feature as holograms in the mirror, including former England Cricket captain Sir Alastair Cook, Strictly Come Dancing champion Katya Jones and England Rugby Star Celia Quansah.

MAGIC AI’s early days were filled with challenges, from technical hurdles, to fundraising pressures, and the constant push to differentiate in a crowded market. However, Bhanot’s belief in the product never wavered and his tenacity has led him to becoming a well-known face in the industry. In 2024 he was invited to become a TedX speaker. Since securing $5m of VC investment in November 2024, Varun has already scaled his team from 5 to 12 and is ready to take MAGIC AI to the next level in 2025.

“You don’t need to have a 100-person company to develop that idea.”

LARRY PAGE (GOOGLE)

“Embrace what you don’t know. That’s often the best way to learn.”

Mattr, like many businesses, started with a problem and no solution. There must be a safe space for vulnerability in the dating industry. Jamie Johnston launched the app in the post-pandemic period, a time when headlines were filled with stories of widespread struggle. Yet, in contrast, the world of online dating felt like a utopia - one where many seemed to be masking their true selves just to fit in, rather than showing up authentically.

Johnston and co-founder Chess Johnston wanted to test their hypothesis with research. They considered whether a couple hundred responses would be a good starting point, but it took off, and 1,600 people completed it in 48 hours. This research led them to speak to a fund keen on backing it, but after 6 months of in-depth conversations without progress, they decided to go to the market and raise money from angels. With lower funds, you have to be creative. You can't hire all the needed positions, so it's about identifying the core members and then adding freelance/part-time support around them. The one area Johnston wanted to keep solely in-house was the tech build. Bringing on an exceptional head of product made a huge difference; it allowed him, as a founder, to think about the bigger picture and let the product be managed.

Mattr have amassed over 20,000 downloads, a message acceptance rate of 42%, and 58 venues signed up for their brand partnership programme. Johston reveals a secret to his success “ My leadership style is based on the trust of employees. Some founders want to do everything, be everywhere, and sign off on every last detail. I know this, as I worked for one for over four years. That slows you down, and to be honest, you will not be as informed or experienced as those you are hiring. You have to build based on trust.”

MEATLY

Meatly pioneers the production of cultivated meat for pet food. By harvesting cells from a single chicken egg, Meatly can sustainably produce real meat without animals. In February 2025, Meatly launched "Chick Bites," the world's first dog treats made from lab-grown meat, in collaboration with plant-based dog food brand THE PACK. This innovation positions Meatly as a leader in providing ethical and environmentally friendly meat alternatives.

MEUM

MEUM connects ultra-high net worth individuals with best-in-class trusted experts. The company transforms the current fragmented journey of instructing silo experts requiring numerous identity verification processes into a simple, single ID verified platform where clients can access top vetted in-house expertise across law, finance, and luxury lifestyle. MEUM is a game-changing start-up disrupting the traditional private client industry, which is embedded in conventional methods of working and delivery. By providing integrated services through a single platform, they offer unprecedented efficiency and reliability alongside the requisite trust and integrity in this industry.

CEO of MEUM, Sofia Syed states, "MEUM is committed to revolutionising the private client experience. We believe in providing holistic and seamless advice that goes beyond traditional boundaries and sets a new standard in client service." MEUM has grown from 4 to 50 experts in less than 2 years and is set to continue this growth trajectory, seeking overseas expansion.

INDUSTRY ADVISORY

Start-UpCity

100 London

“Make every detail perfect and limit the number of details to perfect.”

Mindgard specialises in automated AI red teaming and security testing.Its Dynamic Application Security Testing for AI (DAST-AI) provides continuous security testing and automated red teaming throughout the AI lifecycle, making AI security both actionable and auditable for enterprises. This approach transforms AI security from a fragmented, reactive process into a continuous, auditable security posture, affording the dynamic start-up a place on this list.

JACK DORSEY (TWITTER, SQUARE)

“The skills you need to set up a business can be taught and learned by anyone…People need clarity in how they think about their dream, discipline in how they define it and the perseverance to achieve it.”

SIMON SQUIBB, FOUNDER AND CEO OF HELPBNK

NetMind.AI is a decentralised GPU computing platform and ecosystem designed to accelerate AI development. CEO Kai Zou founded NetMind.AI in 2021 after recognising a gap in the market for affordable GPUs that could support his team’s AI research. Compute power has been steadily centralised by cloud giants like Amazon and Microsoft, whose costs and closed infrastructures proved a major obstacle for smaller research groups and companies. NetMind.AI represents a paradigmatic shift away from a Silicon Valley-centric AI ecosystem, bringing innovation to the UK and wider Europe to maintain a global technological edge. Kai believes the region has outstanding potential thanks to its world-renowned educational institutions, but has thus far been hamstrung by the lack of opportunities for talent to shine in an underdeveloped AI sector. With NetMind.AI, he encourages everyone to participate in innovation by giving them the tools to expand AI’s use cases.

NUMAN

Numan is one of the UK’s fastest-growing digital healthcare companies, redefining how patients approach their health through personalised, technology-driven solutions. The company was founded in 2018 by Sokratis Papafloratos, an experienced entrepreneur with a track record of building and backing successful tech businesses. Numan began as a men’s health start-up focused on treating erectile dysfunction. In just six years, it has evolved into a full-scale digital healthcare provider, supporting over 500,000 patients through over 150 London-based staff with treatments for conditions like obesity, hair loss, and sexual health. The company generated £30m in revenue in 2023 and more than doubled that figure in 2024 – which was largely driven by the launch of their weight loss management service. The company recently launched its AI-powered Health Assistant, to support their holistic weight loss programme that includes GLP-1 prescribing. This proprietary tool is designed to provide real-time, personalised health guidance while ensuring rigorous safety and clinical oversight. With its rapid growth, technological advancements, and unwavering focus on safety and innovation, Numan is one of the most exciting and impactful London-based start-ups – deserving a place in the Entrepreneur UK London100 list as it continues to shape the future of digital health.

Image Courtesy © Numan

OUNO

OUNO was born out of a frustration with the lack of premium, technology-driven ground transport solutions. Founder Bobby Drewett saw an opportunity to create a service that wasn’t just another ride-hailing app, but a truly executive-level experience - one that combined the luxury of chauffeur services with the ease of on-demand booking. The challenge? Building a scalable, tech-led model that could compete in a fast-moving industry.

OUNO didn't just build an app; they constructed an entire ecosystem to connect clients with professional chauffeurs. The biggest hurdle was ensuring both the consumer and driver platforms worked flawlessly, alongside a dispatch system connecting all three platforms. While competitors focused on volume, OUNO prioritised service, ensuring that every ride met the expectations of high-net-worth individuals, corporate clients, and event partners.

OUNO has secured major partnerships with global brands like The O2 arena, Soho House, Prada and Matchroom Boxing. Their technology-driven approach has allowed them to scale rapidly, bringing in highprofile clients while maintaining operational efficiency. They've also been at the forefront of innovation, introducing solutions like their venue-based booking kiosks, which are redefining how ground transport integrates with hospitality and entertainment venues.

OUNO represents the next evolution of executive transport—one that aligns with the needs of modern businesses and consumers. Their low-commission structure keeps chauffeurs incentivised, while their corporate partnerships continue to expand, proving that premium service and smart tech can drive sustainable, highgrowth success. OUNO is proving that a start-up with the right vision and execution can redefine an industry.

“IT’S IMPORTANT TO KNOW THAT THE ROAD TO SUCCESS IS NOT LINEAR. THERE WILL BE MOMENTS OF DOUBT, MOMENTS WHERE YOU FEEL LIKE GIVING UP, BUT THE KEY IS TO KEEP GOING, TO TRUST IN YOUR VISION, AND TO BELIEVE IN YOUR OWN RESILIENCE AND CREATIVITY.”

SARA BLAKELY, FOUNDER OF SPANX:

PAWPUSS

The pet industry is overdue a digital upgrade. Pawpuss have built a product that solves a real problem for owners. They believe verified pet identity will underpin the next decade of innovation in pet health, travel, and insurance - just as digital identity is doing for humans.” And so Pawpuss are building the first-ever digital ID for animals. From vet records and vaccine certificates to insurance details and cross-border travel documents, Pawpuss’s digital ID consolidates information into a secure, verifiable and shareable profile. Owners can share their pet’s ID to help vets access records faster, enable seamless onboarding for pet services, and support smoother cross-border

travel. What makes Pawpuss innovative is their groundbreaking approach to pet credential verification. They've pioneered a trust layer that combines advanced cryptography with blockchain technology to create tamper-proof pet records that can be instantly verified anywhere. Unlike conventional systems that require all parties to use the same software or network, Pawpuss’s solution works seamlessly across disconnected providers while maintaining the highest security standards. They have raised a preseed round, launched their closed Beta, participated in the Techstars Accelerator, won two Innovate UK awards, and are preparing to open their seed round. Pawpuss are just getting started!

OneWeek.OneCity.OneGoal

London has long balanced commerce, culture and creativity. This June, it becomes something more: the epicentre of global tech. During London Tech Week (LTW) from the 9th –13th June, the capital transforms into a living map of the future, as founders, researchers, investors and enterprise leaders gather to ask a single question: where is technology taking us next?

A gateway to the UK’s thriving tech ecosystem

London is a global tech powerhouse - home to more unicorns than any city outside the US - fuelled by talent, capital and research. At its centre, LTW offers more than connection: it’s where vision meets execution. Deals begin over coffee; and casual chats turn into capital. With delegates from over 90 countries, LTW is a reminder that innovation is never built alone. Olympia London takes centre stage this year, doubling in size to host expanded content,

smarter networking, and tens of thousands of attendees. But the city itself is the real venue. From Soho to Shoreditch, a fringe programme will bring panels, demos and salons to London’s tech districts. Among the speakers, Professor Brian Cox, Peter Kyle MP and Baroness Poppy Gustafsson offer not soundbites but substance - helping to shape the direction of global tech.

For start-ups: A platform for serious scale

For entrepreneurs, LTW is more than a stage - it’s an accelerator. Whether you’re bootstrapping a fintech app, fine-tuning a deep tech prototype, or preparing for Series A, this is a place to test your pitch, sharpen your strategy, and find the people who can help you scale. Here, Start-ups are not sidelined - they’re centre stage. A dedicated Start-up Zone, smarter scheduling tools, and high-intent networking areas are all designed to make things happen faster. Whether you’re hoping to bump into your next investor at the espresso bar, or schedule back-to-back meetings via the event app, LTW is designed to do what every

founder dreams of: breakthrough moments. And the access is real. Attendees include top VCs, corporate venture arms, and a growing number of US and European angels, all looking for the next success born in the UK.

For enterprise: From experiment to execution

The UK’s largest firms are no longer asking if they should transform - they’re asking how. For enterprise leaders, LTW is not about buzzwords. It’s about solving problems with practical, scalable innovation. From AI and quantum computing to cleantech, fintech and digital infrastructure, this is a place to see what works—not just what’s new. Case studies on the Corporate Innovation Stage offer hard-won insights from companies already doing the difficult work of digital transformation. Meanwhile, the Headline Stage zooms out to explore the broader societal implications: workforce automation, ethical AI, and the digital infrastructure required for a greener economy. And this year, there’s more room - and more intention - for genuine crossover. Enterprise leaders are

More than a conference, London Tech Week is where innovation meets investment, strategy meets scale, and London takes centre stage in the global tech story. by PATRICIA CULLEN

→ Sir Sadiq Aman Khan, major of London since 2016, at London Tech Week

encouraged to mingle not just with vendors, but with start-ups, policy makers, and academics - a kind of curated collision that has long been lacking in more siloed conferences.

For

investors: The search for substance

For years, London has served as Europe’s financial powerhouse. But increasingly, it’s becoming something else: a source of substance in tech. At LTW, investors are offered a sharp view of what’s rising - and what’s real. A new investor meeting zone, coupled with a dedicated lounge and concierge-style networking, provides institutional and angel investors with tools to identify early trends, meet high-potential founders, and connect with fellow investors. And the format is built for purpose. This isn’t about vague dealflow - it’s about frictionless discovery. Whether you’re backing deep tech, impact

ogy must be governed as well as grown, and that purpose must match pace. Whether you’re coming to pitch, partner, or just make sense of what’s next, LTW 2025 is an invitation to be part of the conversationand the solution. In a capital where history and innovation constantly collide, LTW feels uniquely of its time. It’s ambitious but grounded, visionary yet practical, global in scope yet deeply tied to place. As the tech world increasingly grapples with regulation, ethics, scale and purpose,

ventures, AI infrastructure, or the next SaaS unicorn, LTW offers curated access to what’s next, grounded in due diligence and driven by the city’s unmatched financial ecosystem.

Tech that works for people

At its heart, LTW isn't just about technology - it’s about people. The real thread connecting the

dozens of events, expos, and keynotes isn’t innovation for its own sake. It’s the search for solutions - tools that can make work easier, lives richer, and societies more resilient. In a world defined by rapid change and widening inequality, LTW brings together those who believe in building not just fast, but well. Those who understand that technol-

London is offering something different: a space not just to showcase the next big thing, but to ask big questions. And maybe even find some answers. From June 9th – 13th, London isn’t just hosting a conference. It’s hosting a conversation about the future. The only remaining question iswill you be part of it?

→ Networking at the London Tech Week Party

→ Attendees at London Tech Week

PENFOLD PENSIONS

INDUSTRY FINANCIAL SERVICES

Penfold Pensions is a digital workplace pensions platform on a mission to disrupt the £8trn pensions industry, enabling more people to save for later life. Since Penfold Pensions started in 2018, its customer base has grown to more than 90,000 savers with over £650m of assets under administration. The company combines the very best technology available with award-winning customer service to give savers greater control, clarity, and confidence over their retirement planning. Its purpose-built platform delivers a brilliant user experience and makes saving for later life easy.

PERL COSMETICS

INDUSTRY EDTECH

Perlego is flipping the textbook game with its “Spotify for Textbooks” model-giving students unlimited access to 1.5m+ academic titles via subscription. Its AI tool, Dialogo, levels up learning with smart, verified insights, while keeping publishers paid. Their first US academic partnership with Westcliff University is already making waves, and with reader engagement up 217%, Perlego is proving that digital textbooks can actually work for students.

By eliminating water, PERL Cosmetics offer a more potent, eco-conscious choice, redefining skincare with a commitment to natural, waterless beauty. Founded by Isobel Perl, the brand was born from her passion for science and love of skincare. With a focus on effective, sustainable, and skin-loving formulations, PERL Cosmetics delivers products free from unnecessary fillers and packed with pure, potent ingredients. Starting with a single product, a British Pink Clay Mask, this start-up quickly gained traction through an engaged online community and

word-of-mouth virality. They now boast a range of six skincare products with plans to double the range by 2026.

- £516,505.14 in revenue last year (2024), up 401% on 2023

- A customer return rate of 11%

- 400,000+ social media followers, fueling an engaged community

With bold ambition and an unwavering commitment to quality, PERL is a brand to watch, a business to celebrate, and a name that deserves a place among London’s most innovative start-ups.

“Chase the vision, not the money; the money will end up following you.” TONY HSIEH (ZAPPOS)

PHASECRAFT

P“You’re always one step away from the next big thing, but you have to hustle to find it.”

TRAVIS KALANICK (UBER)

hasecraft is a London-born start-up making global waves in tech, blending the city's legacy of scientific excellence with entrepreneurial drive. Through global partnerships and top-tier talent, it’s solidifying London’s leadership in quantum computing. Few technologies have the power to redefine global industries and reshape society like quantum computing, and few start-ups are accelerating both its near-term and long-term potential as quantum algorithms leader, Phasecraft. Founded in 2019 as a spinout from UCL and University of Bristol by three of the world’s leading quantum scientists – Professors Ashley Montanaro (CEO), Toby Cubitt (CTO and Chief Science Officer) and John Morton – Phasecraft was built to bridge the gap between quantum computing’s theoretical promise and its real-world impact. Phasecraft is the only quantum algorithms company partnering with all the quantum heavyweights - Google, IBM, Rigetti, Quantinuum, and QuEra - developing record-breaking algorithms that are 10x more efficient and built to run on today’s noisy quantum machines. With partners like Johnson Matthey and Oxford PV, they’re turning quantum’s promise into real-world impact. Phasecraft has raised £17.25m from Silicon Valley deeptech VC, Playground Global, AlbionVC, and the UCL Technology Fund, plus a further £3.75m in grant funding from Innovate UK and the European Research Council.

POCKET STORAGE

INDUSTRY

SELF STORAGE

“Abandon anything about your life that isn’t helping you to become the best version of yourself.”

SOPHIA AMORUSO (NASTY GAL, GIRLBOSS)

Founded by childhood friends

Max Wilson and Louis Arron, Pocket Storage is poised to disrupt the self-storage industry. The genesis of Pocket Storage stemmed from a simple, relatable problem — the sheer inconvenience of storing personal belongings in London. Wilson, a serial entrepreneur who successfully launched Spokesafe, and Arron, a property development expert, set out to create a self-storage solution that truly catered to the needs of modern Londoners.

Pocket Storage's core mission is

to fix a broken system. Streamlining the entire process, they have eliminated the endless paperwork and confusing pricing that plague traditional self-storage companies. Their user-friendly online platform allows customers to find, book, and manage their storage space with ease. They've prioritised transparency and simplicity. Technology alone is not enough, so have invested

in robust human support alongside their AI chatbots.

“We're also committed to addressing the issue of wasted urban space. Arron's property development background highlighted the vast amount of underutilised space in city centres. By repurposing these spaces, we're not only providing convenient storage solutions but also contributing to a more sustainable and efficient use of urban resources. We're finding those hidden pockets of space and giving them a new lease of life, making storage easier for our customers and greener for London,” says Wilson.

POLARON

Shoreditch-based start-up Polaron, founded in 2023 by Isaac Squires, Steve Kench and Sam Cooper, has developed a state-of-the-art generative AI model that explores thousands of material designs in under a day - a task that takes current simulations 50 years. Spinning out their research at Imperial College London, Polaron can improve battery energy density by 10%equivalent to adding 20 miles of range to an electric vehicle (EV). The start-up leverages microstructural image data to bridge the gap between the way materials are made and their performance. The technology empowers engineers to characterise materials, quantify microstructural variation, and optimise microstructural designs faster than ever before. Secretary of State for Science, Innovation and Technology, Peter Kyle, said of the start-up: “Polaron exemplifies the promise of AI.” The company’s vision is to harness the power of AI to accelerate the development of the materials that are critical to a sustainable future.

Image Courtesy © Polaron

Founded in 2016 by Liam Houghton and Tom Cohen in a Soho kitchen, Popsa had a revenue of £33.4m in 2024, a 355% growth over five years. It now serves 10m customers in 50 countries. Houghton’s journey began in his bedroom as a teenager, teaching himself to design and code. He saw these skills as a superpower - a way to express emotion and tell stories through technology. His leadership style reflects this ethos: empowering people creatively, hiring globally-minded thinkers, and building technology that feels personal and intuitive. We’re drowning in digital photos, but rarely do anything with them. Popsa’s platform uses AI to transform a user's photos into beautiful photobooks, calendars, and keepsakes - automatically. Popsa’s use of AI to make staff more productive sets it apart. Lots of companies say AI boosts productivity. The problem is, few have the numbers to back up that claim - Popsa does. The average RPE in the UK tech industry is c. $150k. Popsa’s RPE is 5 x higher at $800k and is on track to grow another 25% to hit $1m by the end of the year. Popsa boasts a global first mindset - Popsa launched with international markets in mind.

PURESPORT

Puresport is one of the UK’s fastest-growing sports nutrition and lifestyle brands, but it wasn’t built in a lab or a boardroom. It started with two rugby players searching for a better way to recover. Co-founders Adam Ashe and Grayson Hart began exploring natural alternatives that could support the body without compromise. What began as a personal journey soon evolved into a purpose-led mission. They were joined by fellow teammate Dan Temm, now the brand’s CEO, and together they have grown Puresport from a niche start-up into a community-driven movement. With products now spanning recovery, performance, and daily wellness, Puresport is redefining what a supplement brand can be. The startups rise has been fuelled by its unique ability to create emotional resonance in a crowded space. Rather than focusing solely on elite performance, Puresport speaks to the everyday runner, the parent chasing their best, and the person getting up early to put in the work. Its tagline, For the Long Run, encapsulates its philosophy: rejecting quick fixes in favour of long-term commitment, resilience, and progress. The company has gone from garage-packing to significant investment to delivering over £13.5m in sales.

INDUSTRY SPORT

Image Courtesy © Puresport

Image Courtesy © Popsa

RAINDROP

Pension finding platform, Raindrop, partners with banks, pension providers and financial institutions, such as AJ Bell and Standard Life, to reunite their customers with lost pension savings. This is a major issue across the UK - recent research from the Pensions Policy Institute (PPI) revealed that £31.1b is estimated to be sitting in lost pension pots - with almost 3.3m lost pots in the UK, with an average value of nearly £9,500. Raindrop initially offered a SelfInvested Personal Pension (SIPP) for self-employed workers but pivoted to launch a pension finding service after discovering many customers had lost track of previous pensions.Since launch, Raindrop has recovered £500m in savings from almost 45,000 lost pension pots for savers.

RISK LEDGER

Haydn Brooks’, CEO and co-founder, founded Risk Ledger to solve the efficiency and effectiveness flaws at the heart of third-party risk management.

(TPRM) It’s no longer enough to focus solely on the security of direct suppliers and partners. “Recent attacks like SolarWinds, Log4J and MOVEit Transfer have shown how vulnerabilities in the extended supply chain - beyond just third parties - can cause

serious harm. Today’s complex, interconnected supply chains require a new approach,” says Brooks. Risk Ledger brings together security teams at client organisations with those of their suppliers and industry peers, creating a community that can Defend-as-One against supply chain attacks. This shifts TPRM from being a reactive, administrative risk management task to becoming a form of active cyber defence.

Serene is redefining risk management with emotional intelligence. Founded by Oxford MBA alum Savannah Price, Serene blends fintech and neuroscience to tackle one of the most overlooked challenges in financial services: the silent suffering of vulnerable customers. Using ML models trained on transaction data, Serene helps banks detect and predict signs of financial distress, delivering tailored support and reducing defaults. With the UK’s new Consumer Duty regulations pushing lenders to act pre-arrears, Serene has emerged as a critical compliance ally. Its promise? A 2–5% cure rate uplift- potentially millions in recovered revenue. Backed by Fuel Ventures, Serene’s go-to-market strategy has won praise from angels like Michael Tefula and pulled interest from tier-1 banks. With a fast-evolving platform, dynamic risk modelling, and a founder who’s lived the problem she’s solving, Serene is poised to become the empathy engine powering responsible lending.

Image Courtesy © Serene

SIGN OF THE TIMES

Sign of the Times is a full-service luxury resale marketplace. The start-up provides scalable, seamless solutions to major UK retailers like John Lewis and Farfetch for their preloved luxury offerings, while also offering a comprehensive B2C service for individual buyers and sellers. In the past five years, Sign of the Times has expanded into 40 countries, with a flagship store in Chelsea, an e-commerce platform, and concessions in Sloane Square and Oxford Circus, plus integration with 10+ marketplaces. They’ve extended the lifecycle of over 350,000 clothing items, preventing them from going to landfill. Their focus on sustainability powers resale initiatives for top retailers and supports the circular fashion movement. Leveraging custom-built technology, including machine learning for authentication, Sign of the Times has optimised operations and reduced costs. Recognised with three Drapers Awards and generating 9.5m views from viral campaigns, the start-up is endorsed by influencers like Leonie Hanne and Chiara Ferragni. Sign of the Times targets 300% growth in the next 3 years to lead the UK luxury resale and circular fashion market.

Image Courtesy © Sign of the Times

SLIP

INDUSTRY

FINTECH

Slip was founded by Tash Grossman after a frustrating experience in a returns queue without a paper receipt. This moment sparked a mission to transform how retailers engage with customers. Founded in 2022, Slip turns paper receipts into smart online marketing tools, enhancing post-purchase experiences and bridging online and offline retail. With 70% of global commerce still in-store, Slip helps retailers unlock valuable, underused data. Retailers like JD Sports, ALDO and Beyond Retro use Slip to drive loyalty, engagement, and measurable ROI, all while creating seamless experiences for their customers. As a business led by a young female founder in a largely maledominated tech and retail space, Grossman is passionate about showing that you don’t have to fit a mould to lead. She champions building

“When you’re building a start-up, you have to be prepared to fail—but you also have to have the persistence to keep going.”

MELANIE PERKINS (CANVA)

businesses on her own terms and empowering more women to lead, launch, and own their space. “What keeps me up at night is knowing that retailers get how game-changing this is, and yet so many are still doing nothing about it. The paper receipt is literally lost customer data. It’s a missed opportunity, every single time, to turn a transaction into something meaningful.”

SPRUCE

Spruce is a London-based API start-up tackling sustainability at the source - within the supply chain. Founded by Oxford alumni Louis and Maximilian, Spruce shifts focus from high-level carbon dashboards to helping suppliers, especially SMEs, report accurate, product-level sustainability data directly from invoices and logistics records. This data flows into enterprise procurement systems, enabling buyers to verify carbon, material, and social metrics without relying on estimates, PDFs, or manual follow-ups. With regulations like CSRD, Scope 3, and Digital Product Passport rules approaching, companies need real, auditable data to back their sustainability claims. Spruce provides the infrastructure to make that possible. A global CPG company is already onboarding over 500 suppliers, with strong traction via integrations into existing procurement tools. What sets Spruce apart is its pragmatic approach -

“Risk more than others think is safe. Dream more than others think is practical.”

HOWARD SCHULTZ (STARBUCKS)

suppliers don’t need to be ESG experts. Spruce automates data collection, applies intelligent rules to highlight gaps, and makes compliance seamless. Backed by the Oxford Seed Fund, climate-focused angels, and early-stage VCs, Spruce has raised its seed round to expand its technical team and scale enterprise partnerships, paving the way for more transparent and efficient sustainability reporting.

Image Courtesy © Spruce

Taxd is a digital tax filing platform that facilitates the completion of self-assessment tax returns. HMRC-recognised, Taxd offers a digital service that simplifies the process through step-by-step guidance and real-time support. Taxd has transformed the financial sector by blending innovative technology and accounting expertise. Co-founders and former PwC accountants Arjun Kumar and Eamon Shahir realised there was a gap in accessibility to affordable, straightforward accountants and a lack of understanding of tax systems, so they sought to remedy that. The platform’s cutting-edge technology is thanks to the expertise of James Green, the third co-founder and Chief Technology Officer. In early development, Taxd was simply an idea on a Google Doc. The team would frequently meet in London working day and night to bring their vision to life. “Taxd is great for London's start-up ecosystem because we make taxes easier. We save founders time and money so they can focus on their start-ups. With expert support for expat tax, we have a niche for supporting founders moving to the UK or those who may be scaling across the globe. Similarly for companies our cost-effective, automated solution is perfect for bootstrapped founders looking to stay lean and efficient,” says Kumar.

“The biggest adventure you can take is to live the life of your dreams. You can have it all, but not all at once. You must be willing to take the time to see your dreams come to fruition, to sacrifice and to believe that you are worthy of the success you desire.”

OPRAH WINFREY, MEDIA MOGUL AND FOUNDER OF OWN

Image Courtesy ©Taxd

tem ENERGY

tem Energy is a fast-growing start-up co-founded by Joe McDonald, transforming how businesses buy and sell renewable energy. By streamlining energy transactions, tem Energy has already saved businesses £5.7m, eliminated 5,081 tons of CO2, and returned £6.25m to renewable energy generators. Their platform cuts out inefficiencies and costly middlemen, reducing transaction fees by £11.3m, and ensuring both businesses and green energy producers benefit. This model directly supports the UK's shift toward a decentralised, sustainable energy system. With a rapidly expanding client base and rising transaction volumes, tem is positioning itself as a major player in reshaping the UK energy market. By making renewable energy more accessible and cost-effective, it’s not just saving money - it’s driving the future of clean energy adoption.

TEWKE

Success is not about being fearless, it’s about taking action despite your fears."

DAME STEPHANIE SHIRLEY

TEMBO

INDUSTRY

FINTECH

Tembo is a specialist digital mortgage and savings platform helping people get on the property ladder sooner. Founded in 2020 by Richard Dana, Tembo was created to offer innovative ways for families to support loved ones in buying their first home. The name, meaning "elephant" in Swahili, reflects the brand’s focus on family and support. While Tembo began by helping first-time buyers, it now supports people facing affordability challenges at every life stagewhether upsizing, separating, or approaching retirement. Tembo stands out for its innovation and customer

experience, winning awards such as “Best Lifetime ISA” (Good Money Guide 2023) and “UK’s Best Mortgage Broker” (British Bank Awards 2022–2024). Dana said, “It has never been more challenging for first time buyers to get on the housing ladder, but we are determined to make this happen for as many people as possible. Too few would-be home owners are aware of a range of new mortgage and savings products that have come to market recently which really can make all the difference for first-time buyers and people facing affordability issues. We are ambitious for the future and excited for what comes next."

Tewke is reimagining the most familiar device in the home - the light switch. The start-up builds intelligent hardware and software that makes any room smart and responsive. The idea came after moving into a dream home with a high-end automation system, Piers Daniell was struck by how clunky and inaccessible it was. When his inlaws couldn’t even turn on the lights, it became clear that smart homes often aren't user-friendly. Worse, the “advanced” tech burned through over £1,200 in monthly energy bills. A few simple changes cut costs in half, revealing that smarter- not more complexsolutions were the answer. Tewke’s first product, Tap, replaces the traditional light switch with a sleek, AIpowered interface that learns how each room is used. It helps reduce energy use by up to 30% and can cut bills by 50%, all without compromising on design or usability. Tewke deserves a spot for creating bold, stylish tech in the UK that tackles a global problem with a local, design-driven approach.

Image Courtesy ©Tembo

THE LONDON INTERDISCIPLINARY SCHOOL

EDUCATION INDUSTRY

The London Interdisciplinary School (LIS) offers an interdisciplinary undergraduate programme that integrates academic study with industry experience. The LIS was founded to equip students with the skills needed to tackle complex societal issues, beyond traditional career paths. Using a problem-based learning model, the LIS enables students to tackle global challenges - such as climate change, inequality, and technological ethics - through multiple disciplines. The curriculum blends problem-based learning with qualitative and quantitative methods, similar to the broader approach of Liberal Arts education in the US.The LIS focuses on skills like teamwork, creativity, adaptability, and critical thinking, preparing students for a dynamic workforce instead of relying on specific A-levels. The LIS was found by Ed Fidoe, an education entrepreneur and former child actor, known for his role as Erik Banks in the 1980s/90s children’s TV series Woof!.

THE SUITMAN & CO

“It’s not about being the best. It’s about being better than you were yesterday.”

Image

Courtesy © The Suitman & Co

TheSuitman&Co is an independent mobile tailoring service which utilises the finest British and Italian fabrics to create quality custom suits. Developed by business partners Sholom Sandler and Solomon Benzaquen, this start-up has achieved impressive growth since inception. “It all started with a bad tailor, poor customer service and a suit that didn’t fit!” Committed to redefining the standards of custom tailoring services, Sandler set to work in searching for premium English and Italian fabrics that would enable him to create masterpieces unparalleled in quality, durability and fit. Since 2022, Sandler and Benzaquen have built a unique, market leading mobile tailoring service that brings convenience and quality, with a growing reputation across London. Committed to maintaining unrivalled standards of tailoring, Sandler works to the mantra, “If I don’t wear it, I won’t offer it.”

TINGZ

ARTIFICIAL INTELLIGENCE

Tingz is an AI game platform. The London-based start-up is redefining how digital content is created and experienced - by turning game creation into a tool for self-expression, community, and brand engagement. Powered by proprietary A models, Tingz enables anyone to create and share fully interactive game experiences - just by typing a prompt. No coding, no technical skills. Whether you're a content creator, a casual user, or a marketing team, Tingz lets you build immersive, playable worlds in seconds. “Tingz is what happens when game creation becomes a communication tool. We’re giving creators, communities, and companies the ability to express themselves through play. For brands, it's like going from a billboard to a mini-world - interactive, memorable, and shareable,” says Kristina Hayhoe, co-founder of Tingz.

“IF YOU DECIDE THAT YOU’RE GOING TO DO ONLY THE THINGS YOU KNOW ARE GOING TO WORK, YOU’RE GOING TO LEAVE A LOT OF OPPORTUNITY ON THE TABLE.”

JEFF BEZOS, FOUNDER OF AMAZON

TURINTECH

INDUSTRY ARTIFICIAL INTELLIGENCE

TurinTech is a deep-tech startup revolutionising code optimisation and validation with AI. Founded in 2018 by Leslie Kanthan, Mike Basios, and Fan Wu, the company grew from research roots at University College London, where the trio explored real-world uses for machine learning - bridging the gap between academia and industry. Their flagship platform, Artemis, transforms AI-generated code into scalable, production-ready software, tackling major issues like technical debt. It’s the first AI system to combine proprietary Agentic AI with Evolutionary Algorithms in a fully automated workflow, seamlessly integrating with existing dev tools to make coding faster, smarter, and futureready.

UNAI

INDUSTRY

HEALTH AND WELLNESS

Unai is a UK-crafted sparkling drink that uses the wellnessboosting benefits of functional mushrooms, and is a brand centered around grounding and being present. Owned by London based Matthew Glover.

Image Courtesy © Unai

UNLIKELY AI

INDUSTRY

ARTIFICIAL INTELLIGENCE

UnlikelyAI is pioneering a novel approach that fuses large language models with symbolic methods to boost AI accuracy, safety, and transparency. In fields like healthcare, it’s building technology that delivers explainable, verifiable insights - maximizing AI’s benefits without compromising safety. Founder William Tunstall-Pedoe previously created Evi, the tech behind Amazon Alexa.

UNNDR

UINDUSTRY FASHION

nndr is the UK's first monthly lingerie subscription business. Launched two years ago with £5,000 savings that Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years - with no outside investment.

UNDO

INDUSTRY

CLIMATE TECH

Founded by Jim Mann, UNDO is on a mission to tackle climate change head-on with cutting-edge technology that removes CO2 from the atmosphere. UNDO is proving what’s possible when bold ideas meet real impact, making it a standout contender for the Entrepreneur UK London100 list as it scales carbon removal globally.

UP

TECHNOLOGY

Up, founded by Greg Makarchuk and Alex Griffiths, turns tickets into interactive digital experiences that drive sales, streamline inventory, and boost audience engagement—all via mobile wallets. They built the MVP in a garden shed and just over a year later, Up was named a Top 22 Start-up by Focal, raised pre-seed from VenturesTogether and top angels, and is now launching with a major West End theatre. They're gaining traction fast, working with partners like Spektrix, Kiln Theatre, and the Arts Theatre. "Everybody agrees tickets suck. So we're making tickets people actually want. Up has pioneered Dynamic Tickets - the first tickets to integrate short-form content, commerce and functionality, directly in each ticket, because tickets should be part of the event, not just the way you get in,” says Makarchuk.

WE ARISMA

MARKETING INDUSTRY

WeArisma is a global influencer and social intelligence platform that combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with tangible impact. Founded in 2015 by Jenny Tsai and has received £3.5m in investment to date. WeArisma is used by some of the most well-known luxury, beauty, lifestyle and Fortune 500 brands. “In a world with over 130m influential voices, ensuring you are leveraging the right voice to influence your target customer is essential. Influencer marketing has often been seen as highly commoditised and untrustworthy, but we've transformed it into an authentic marketing channel by blending human expertise with AI,” says Tsai.

TO THE JUNGLE

Founded by Jeremy Clédat, Welcome to the Jungle is reshaping recruitment with AI-driven job matching and engaging employer branding tools. Following its 2024 acquisition of Otta, the company successfully expanded into the UK, growing its customer base by 25% and attracting 2.18m job seekers - up 21% from the previous year. With a 60% average response rate, the platform helps candidates and companies connect more effectively, while branded content lets employers showcase their culture to attract the right talent. Backed by €80m in funding, including a €50m Series C, Welcome to the Jungle is now a trusted hiring partner for top companies like Airbnb, Deliveroo, Monzo, and Netflix, and is eyeing further expansion across the US and beyond.

“SUCCESS DOESN’T COME FROM WHAT YOU DO OCCASIONALLY, IT COMES FROM WHAT YOU DO CONSISTENTLY. IF YOU BELIEVE IN YOUR VISION AND STAY COMMITTED TO YOUR PURPOSE, THE RESULTS WILL FOLLOW.”

JESSICA HERRIN, FOUNDER OF STELLA &

DOT

WINNOW TECH

INDUSTRY

TECHNOLOGY

Winnow Technology is developing an ecosystem that tracks the full lifecycle of household products, including usage and end-of-life impacts. Their standardised data system provides unmatched accuracy and transparency, offering supply chain stakeholders vital insights for driving change. For FMCG companies, this detail helps identify inefficiencies, reduce risks, and create sustainability strategies that meet consumer demands and enhance resilience. For consumers, this technology simplifies complex sustainability metrics, enabling informed purchasing decisions that align with their values.

ELON MUSK (TESLA, SPACEX)

“Persistence is very important. You should not give up unless you are forced to give up.”

Built in London, Yapily embodies the city’s status as a global financial leader. Innovative companies need a secure, reliable infrastructure partner that shares their vision for a more accessible financial system and believes in the power of open banking. In under a decade, Yapily has become a key player in the UK and Europe’s open banking ecosystem. By providing secure, instant access to realtime financial data, Yapily empowers global businesses to innovate, streamline payments, and build smarter financial services for customers, businesses, and the economy.

YEO MESSAGING

INDUSTRY CYBERSECURITY

Founded in 2018 by Alan Jones and Sarah Bone, YEO (an acronym for Your Eyes Only) has developed the world’s first secure messaging ecosystem that authenticates the person-not just the device-with its patented Continuous Facial Recognition. This innovation tackles the exploding risk of data breaches, impersonation fraud, and cyberattacks head-on. With iOS, Android, and desktop apps already available and a growing pipeline of enterprise partnerships, YEO is quietly becoming one of the most important players in secure communications - built in London and now scaling globally.

YOUNG MINDS APP

The future of childhood is now. Young Minds App is an AIdriven, gamified platform that empowers kids, supports parents, and evolves with the digital age:

- Learn online safety through interactive challenges

- Develop healthier screen time habits by earning more digital freedom as they show responsibility

- Recognise online risks and make smarter choices—without needing constant parental intervention

A movement, not just an app - 230,000+ parents strong, Young Minds App is tackling the global online safety crisis with AI-driven solutions.

ZONDER

Last, but certainly not least, on the Entrepreneur UK London100 list is Zonder. Founded in 2024, Zonder leverages AI to lighten provider workloads and deliver top-tier, cost-effective care. With over a quarter of the UK population managing chronic conditions- accounting for half of all GP appointments and three-quarters of health spending- the demand on healthcare is immense. Amid a shortage of qualified professionals, Zonder steps in to manage these chronic conditions, easing the burden on primary care providers. By combining AI with a patient-centered approach, Zonder is revolutionising chronic disease management. Its innovative model integrates AI with human expertise, offering a scalable solution that improves patient outcomes while optimizing healthcare resources. The company stands as a beacon of innovation in healthcare, embodying the entrepreneurial spirit that drives progress in the city. Zonder’s AI platform streamlines admin, enhances patient communication, and meets QoF targets, freeing up providers to focus on delivering care.

“The best way to predict the future is to create it.” EVAN SPIEGEL (SNAPCHAT)