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CATWALK MODEL BECOMES BUSINESS GIRL

MARCH/APRIL 2019

WHAT BUSINESSES DON’T KNOW ABOUT

SOCIAL MEDIA

MELISSA HULL MESSAGING MARKETING MONETIZING


Notes from the Editor

There are so many wonderful people around the world doing some pretty amazing things. Making a difference with the inherent gifts they were given. In this issue, we’ll take a trip to beautiful New Zealand and meet one of Thailand’s finest, Thitirat Sophie Kim, Miss Cosmopolitan World Thailand 2017. You will learn how she reached within and turned her “passion for fashion” into a business. We’ll travel back to the U.S. and come face to face with phenomenally successful MultiBusiness Woman, International Speaker, TV Show Host, and Founder of her own Television Network, Melissa Hull. You will learn what moved her to go make a difference in this world and “walk in purpose”. Next, get your appetite ready to be tickled as we step into the southern kitchen of Mel Blanks, Founder & CEO of “She Cooks Too”. Your mouth will water as she shows us step by step, via video tutorial, how to cook her delicious Chicken and Dumplings recipe. Be sure to have a pen and pad handy! Grab a seat and get comfortable! This issue is packed with powerful lessons for your business and life. You will laugh, cry and many times you will ask yourself, “what am I waiting for?” YOU TOO ARE AMAZING, EXTRAORDINARY AND GREAT!!! NOW GO BE AMAZING!!!

Kelli M. Williams - Publisher

Disclaimer: The written and video content, views, suggestions and advise expressed in this magazine are solely those of the individuals providing them and do not reflect the opinions or advise of Entrepreneur Platform Magazine, LLC, its parent, affiliate or subsidiary companies.


urr Platform PlatformWriters Writers

ssue IssueContributing ContributingWriters Writers

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March/April March/April 20192019 2019 March/April March/April 2019 Entrepreneur Entrepreneur Platform Platform Writers Writers Entrepreneur Platform Writers Entrepreneur Platform Writers E N T R E P R E N E U R P L AT F O R M C O N T R I B U T O R S

Jan/Feb Jan/Feb 20192019 IssueIssue Contributing Contributing Writers Writers

Jan/Feb Jan/Feb 2019 2019 Issue Issue Contributing Contributing Writers Writers Jan/Feb 2019 Issue Contributing Writers Donkiya DonkiyaRobinson-Dailey Robinson-Dailey

Alexa AlexaServodidio Servodidio

Founder &Paranda CEO Paranda Paranda Davis Alexa ServodidioDonkiya Donkiya el Wellington AngelGordon Wellington Davis Davis Alexa Servodidio Alexa Servodidio Donkiya Robinson-Dailey Robinson-Dailey Gordon Tredgold Tredgold Elinor Elinor Stutz Stutz Angel Angel Wellington Wellington Paranda Paranda Davis Davis AlexaAlexa Servodidio Servodidio Donkiya Donkiya Robinson-Dailey Robinson-Dailey

Angel Kelli M.Wellington Williams

Paranda Davis

Alexa Servodidio

Donkiya Robinson-Dailey Robinson-Dailey

Mark Mark Jackson JacksonJan/Feb Tahir Tahir Hussain Hussain Gordon Gordon Tredgold Tredgold Elinor Elinor Stutz Stutz 2019 Issue Contributing WritersElinor Mark Jackson Tahir Hussain Gordon Tredgold Elinor Stutz Stutz

Nikki Felder-Murrill G. Brian Benson Gordon Tredgold Mark Jackson Tahir Hussain Tredgold ark Jackson Tahir Hussain GordonGordon Tredgold Nikki Felder-Murrill BrianBenson Benson Nikki Felder-Murrill Brian

Angel Welllington Katie O'Reilly Angel Wellington Davis Raeven Raeven Goodman Goodman Paranda Katie Katie O’Reilly O’Reilly Raeven Goodman Katie O’Reilly Narrative Journalist

CordeliaSpence Spence Cordelia

Karen Albert Rhoda Johnson Alexa Servodidio Donkiya Robinson-Dailey Nikki Nikki Felder-Murrill Felder-Murrill Brian Brian Benson Benson Nikki Felder-Murrill Brian Benson

CarlaMcGee McGee Carla

Goodman Katie O’Reilly Katie O’Reilly Nikki Felder-Murrill Nikki Felder-Murrill enRaeven Goodman

NE INE

Mark Jackson

Tahir Hussain

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Elinor Stutz Elinor Stutz

Gordon Tredgold

Geoffrey Geoffrey Semaganda Semaganda Cordelia Cordelia Spence Spence Geoffrey Semaganda Cordelia Spence

Brian Benson Brian Benson

Elinor Stutz

Carla Carla McGee McGee Carla McGee


Cristian Pearce

Jasmine Roland

Derrick Yellock

Other Contributers

E N T R E PCover R E NPhoto E U R P L A T F O R M Cover CON T R&I B U TCover ORS Story Back Photographer

Editor’s Note

Photographer

Photographer

jazzemupphotography@gmail.com

dyellock@aol.com

http://www.jazzemup.info/

http://yellockimages.com/portfolio

https://www.facebook.com/jazzemupphotography/

Jesscia Mosley

Jessica Mosley PR Expert J. Mosley Publishing PR Expert

Sherilyn Michelle Bennett Graphic Designer CamdenGraphic Lane Creative Agency Designer

Sherilyn Bennett

Janet Whitworth Janet Whitworth Social Media Marketer PR Virtual Assistant Social Media Marketer

J. Mosley Publishing

Camden Lane

PR Virtual Assistant

Creative Agency

Janneth.whitworth@yahoo.com

Katie O' Reilly Culinary Artist

Mel Blanks Caterer & Event Planner

Adra Campbell

Jacqueline Bennetone

Cover Story

Editors Note Makeup

Back Cover Makeup

Videographer

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I N S I D E E N T R E P R E N U E R P L AT F O R M

table

OF CONTENTS Page 4 .....................“Cat Walk” Model Becomes Business Girl - Thitirat Sophie Kim Page 6 .....................Image Matters - Rhoda Johnson Page 9 .....................Always Do Your Best Work - G. Brian Benson Page 11 .....................What Is Business Credit? - Paranda Davis Page 14 .....................“The Phenomenal” Brea Miles Page 17 .....................“Word To The Mother” - Cover Story - By Angel A. Wellington Page 20 .....................Are You Stubborn Enough To Succeed? - Elinor Stutz Page 24 .....................Eating Happiness & Good Health, Eat Color….. ”Everything Red” Recipes - Katie O’ Reilly Page 25 .....................What Businesses Don’t Know About Social Media - Karen Albert Page 28 .....................“Uniquely Made” - Dasia Edmond Page 30 .....................Signs Of Children Struggling With Adjustments - Alexa Servodidio Page 32 .....................The Case For Cold Emails - Nikki Murrill Page 34 .....................“She Cooks Too”- Delicious Chicken and Dumpling Recipe Tutorial - Mel Blanks Page 36 .....................My Little Secrets For Your Big Success - Gordon Tregold, Inc.100

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FROM T H E C AT WA L K TO T H E B OARDROOM

CATWALK MODEL BECOMES BUSINESS GIRL - Thitirat Sophie Kim

My Model Career Begins Thitirat Sophie Kim, the name I’m known for in the entertainment industry. I’m a 22 year old young woman from Thailand and I’ve been working as a model in Korea for 1 year and 6 months. When I first started modeling, I participated in Miss Grand 2016. It was baby steps after I finished the “Miss Grand Competition”. Soon after, I went on to do some TV shows and volunteer work. As I continued my career in this industry, I began to feel as though the work didn’t suit me so, I decided to study abroad in New Zealand. I didn’t stay there for long. Shortly after, I received a recommendation to be a contestant in a beauty pageant in both Korea and Malaysia. After all of this I began working in Korea. There, I had the fortune of participating in the “Seoul Fashion Week” in 2017. For that reason, a lot of agencies heard about me and I began to get several modeling job offers. From cosmetics to accessories and clothing.

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My Secret to Beautiful Many people ask me what’s the secret to my skin. I can tell you that I’ve had treatments from The LINE Beauty Clinic in Korea. This clinic helped me enormously and I’d like to personally thank Dr. Cho Jae Ho and Dr. Chung Yoo Suk, as well as their team and everyone there. It took me a while to get used to the lifestyle in South Korea. The people are smart, hardworking and fashionable. There were many cultural differences as well. Living here taught me how to constantly improve myself by observing and adapting. My friends in Korea also helped and taught me a lot. My Gift of Fashion Emerges – Business Owner Because I saw the trend in the Korean fashion style, I decided to enter the fashion world. I started a business with a shoe line, “Fabric Kim - Fluffy Collection”. Business was a lot harder than I thought it would be and after a month, I still had no customers! One time I nearly gave up. After talking to a lot of people who


FROM C AT WA L K TO B OA R D R O OM

gave me very good advice, I learned that starting a business wasn’t easy and if I wanted to succeed, I needed to continue to learn and grow. When sales were down, it was a difficult time for me but, even after failing, I continued to persevere and now my business is slowly improving and picking up. I believe that my courage and perseverance will make my company great, successful and profitable in the future. I hope my story motivates others to never give up and quit on their dreams so easily. Learn from other successful people, learn from your own failures and most important, persevere. Be courageous and go for it! You Too Will Succeed! “Fabric Kim - Fluffy Collection” https://www.instagram.com/fabrickim.co_/? fbclid=IwAR0a4jZRU3nTkmngGd1iFE2rd7uo D0YhyrjFbN7sV-iwOuQTx5ucxAa1Ib4

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I M AGE M AT T ER S - R H OD A JOH NSON

IMAGE MATTERS

Image matters because 80% of what we communicate about ourselves is done non-verbally. Developing a professional personal brand is vital to attracting new opportunities and showing up as the best version of yourself.

In many other industries there is no image standard. This freedom has resulted in professionals blurring the lines by wearing weekend wear, glamorous makeup, no makeup, nightclub attire, and casual clothes suited for being at home. These examples

Over 30 years ago, I started my Image Consulting business in Los Angeles to style celebrities, models, politicians and corporate executives. As a Hollywood Trained Image Consultant I witnessed how actors and actresses delivered a much better quality of work that was believable when they were in the makeup and wardrobe of their character. I have also witnessed this with business professionals. In the 80’s and 90’s corporate executives were guided into navy suits with white collared shirts or blouses accented with a conservative tie or pearls. Grooming was clean shaven with a short gelled look for men or a bob hairstyle with a red lip for women. It was very “cookie cutter” This provided a business uniform that is still the protocol in some industries.

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all exude the same non-verbal message; that the wearer is not in the mindset of professionalism. This compromises their quality of work as well as their ability to be promoted. With the surge of e-commerce many entrepreneurs work from home in their pajamas. Businesses


I M AG E M AT T ER S - R H OD A JOH NSON

where the employees do not interface with the http://www.linkedin.com/in/ rhodajohnson public daily often have very slack professional dress https://www.instagram.com/rhodadesigngroup/ requirements. https://www.facebook.com/RhodaDesignGroup/ https://www.linkedin.com/in/rhodajohnson/ I consult my clients who work who in these environments and at home to do so in a business Rhoda Johnson BIO casual look. This produces a better quality of work As a Hollywood Trained Makeup Artist and Image and prepares you for last minute, zoom calls or Consultant, I am the Founder of Rhoda Design Group business meetings. and Creative Visionary of the exquisite products and services we offer. Personal Brand Image development is essential to refining your professional appearance. This results My mission is to guide career women into a refined in feeling more confident and looking more credible image that nonverbally communicates confidence, to maximize your potential as seen in these photos credibility and authenticity. Studies show of our clients. professional women who have a polished image earn 20-30% more. To Your Success, Rhoda Johnson This is why I am passionate about presenting image Founder and Creative Visionary building Workshops and Private Sessions! I have had Rhoda Design Group Image Consulting the privilege of providing Image Consulting services www.rhodadesigngroup.com to Ted Talk Speakers, Brides, Authors, Media Talent,

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I M AG E M AT T ER S - R H O D A JO H NSON

Image matters because 80% of what we communicate about ourselves is done non-verbally I am able to increase confidence and help women build credibility to access more opportunities, increase income and elevate their careers because I have been providing fashion advice, beauty tips and easy styling strategies for close to 40 years.

Musicians, Politicians, C-Suite Executives, Attorneys, Professors and Entrepreneurs. I am the only Hollywood-Trained Image Consultant and Makeup Artist with a trademarked all-natural beauty and makeup line as well as unique gemstone jewelry for professional women of all skin tones seeking career advancement who struggle to know the best colors and time efficient techniques to feel and look polished in every business setting.

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A graduate of Brooks College of Fashion in Long Beach, California; Cinema Secrets Makeup Artistry after studying under Hollywood Makeup Artist Maurice Stein in Burbank, California; John Robert Powers Image Consulting Training in Cerritos, California; Small Business Development Center’s Entrepreneurial program and The Commons on Champa Co-Starters Entrepreneurial program. I am a doting grandmother, avid wellness enthusiast that has been featured on Dr. Peg’s Radio show, Judith Briles “Author U” radio show, 50 Plus Marketplace News as Beauty and Fashion Columnist, and guest speaker for various Community Events. Giving back to the community is the foundation of my work.


A LWAY S D O YOU R B E S T WOR K - G. BRIAN BENSON

ALWAYS DO YOUR BEST WORK

Always do your best work. It sounds obvious and simple, right? It may be simple, but it sure isn’t always that easy. We tend to complicate things; make excuses, take short cuts, get it done as fast as we can. Is that our best work? What does do your best mean to you? Does it make you feel that you need to create perfection, or meet high expectations, or strive for achievement? I completely get that. I used to think that way too. Doing our best isn’t about perfection, success or failure. Perfection doesn’t exist. It’s a mindset that can get in the way and rob us of any joy or fulfillment that we should be taking from a project or experience. According to writer, David Erichsen, “Doing your best is synonymous with living out each and every moment to its fullest potential. And this potential exists in every situation you encounter in your life. Doing your best is simply about taking pride in knowing that you gave it your all while putting all of your energy and resources into your project.” I wholeheartedly agree. I also know it isn’t always easy and we are often tempted to take short-cuts as well as worry about failing, or what people will think about us.

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Doing our best work occurs when we are focused and absolutely in the process without worrying about the product. It’s a practice of consistent, hard work that eventually can become a habit. It has everything to do with a desire to be original with our work and to go the extra mile to stand out. My son has always had an incredibly strong work ethic in the photography and videography field and he once jokingly told me that he was like a Ninja and that his equipment was like his battle sword and he needed to keep it in tip top shape to do his best work. He definitely brings intensity to what he does. He prides himself in thinking outside of the box and constantly asks, “How can I do it different, or better?” He also feels that it is extremely important to face your weaknesses so that you can strive to strengthen them, definitely good advice. He also shared that what ultimately motivates him is the internal achievement; pride in doing a unique job and the creativity it takes to produce it.


A LWAY S D O YOU R B E S T WOR K - G. BRIAN BENSON

Whatever you do, make it your best work. It will train you to be the best version of yourself and will help you develop habits that will serve you throughout your life. And when you do, it will show others that you care, have impeccable integrity, are reliable, and produce quality; not to mention it will help you build trust with others, and, just as importantly, with yourself. Doing your best work usually also leads to other opportunities that challenge you and help you grow even more than you can imagine. I’ve learned that doing my best work helps me learn how to do things the right way, and to honor that there’s often more than one right way. This was an important lesson for me. Ultimately, by doing your very best work, you will develop confidence and a sense of pride in what you do which will guide you to even greater success both internally and externally.

Website: www.gbrianbenson.com/ Facebook: www.facebook.com/gbrianbensonmedia/ Twitter: twitter.com/gbrianbenson Instagram: www.instagram.com/gbrianbenson/ LinkedIn: fm.linkedin.com/in/gbrianbenson

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WH AT I S B U S IN E S S C R E D IT ? - PARANDA DAVIS

WHAT IS BUSINESS CREDIT? Business credit is a track record of your business’s financial responsibility that is used to determine its credit worthiness, etc. Business credit is carefully scrutinized by investors, companies and financial institutions in helping to determine if a business is a good candidate to lend money to or, to do business deals with.

compromised then it shouldn’t affect the other. It’s totally possible to have poor personal credit but great business credit, which allows you to minimize the likelihood of your personal credit negatively affecting your business and vice versa. Here are a few ways to establish good business credit. Incorporate your business - To establish business credit you need to be an incorporated company. This is very important as it creates the separation between your personal credit and your business credit, as the incorporated business is considered a is no separation between personal and business credit.

Establishing good business credit is just as important as is building good personal credit. It gives your company the ability to obtain loans with more favourable interest rates and payment terms from lenders. With excellent or good business credit, suppliers will feel more comfortable giving you longer time periods to pay for inventory. You will also be able to negotiate better repayment terms from new vendors and suppliers. Open a company business bank account - Run all or as much of your business transactions through that Since your business credit and personal credit are account and keep the account in good standing. separate and independent of each other, if one is

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W H AT I S B U S IN E S S C R E D IT ? - PARANDA DAVIS

Get a business credit card - Not linked to any of the Business credit report - Monitor your business credit owners personally, maintaining the clear separation report to check for and investigate any potential between the owners and their businesses. fraud issues, errors etc. Use your business credit card often - Make timely Make use of vendor credit - Vendor credit is when payments, avoid maxing out your business credit you purchase goods and services from vendors that card and keep credit utilization low. allow you to pay later, so in essence you’re trying to get net-30 accounts with companies that report to Business credit card reporting - Ensure the business commercial credit agencies. A net-30 account is one credit card you choose reports to the various that allows you 30 days to pay your bill in full after business credit bureaus such as Equifax, TransUnion you have purchased goods or services from them. and Experian. The vendor then report your payments to commercial Business line of credit - Apply for a business line of credit agencies which help your business establish credit and if approved, use and manage responsibly business credit. A few Net-30 vendors to consider making your interest payments on time. Some when trying to build business credit are Grainger, vendors, or suppliers sometimes offer credit lines, Uline, Quill, Strategic Network Solutions, Staples which could also help your company build business etc. credit assuming they report your payment history to the credit agencies. Website: www.dfpcreditrepair.com/ Facebook: www.facebook.com/paranda.davis Business expenses and bills - Pay on time and try to Twitter: twitter.com/thecreditbeast?lang=en avoid any collection issues.

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I never compare myself or others to other people. Everyone has their own struggle, fights and a different path they chose to get to where they are. Everyone is who they are for a reason. Be yourself in the way you want to be.......................... Thitirat Sophie Kim Miss Cosmopolitan Thailand 2017


T HE PH E N O ME N A L B R E A MIL E S

THE PHENOMENAL

Brea Miles

belt. Her prolific style and electrifying stage performance makes Brea one of a kind. Born in Richmond, Virginia yet raised between North and South Carolina, Brea has a flavor of her own. Deeply rooted in her faith she communicates her passion for Jesus throughout her music. “I love Jesus, I love what He did for us, I’m grateful for His commitment to us, so my aim is to honor Him with what He’s given me. “Every song is a gift fromGod” says Brea, when asked about her choice and style of music. When asked about her start Brea shared “I’ve always been interested in music. From the time I was a kid rapping on people’s porches for two dollars. I was a business woman (she jokes with a smile on her face.) I love music! It really is something that God gave me. It’s in my blood my Great Grandfather was an accomplished musician who played piano for everybody from Ella Fitzgerald to B.B. King. I’m proud of that, I’m proud to come from that.

MILITARY EVENTS

CHRISTIAN HIP HOP ARTIST, ENTREPRENEUR

Always bold, always honest, always real, always Brea. Brea Miles is a significant player to the genre known as Christian Hip Hop. With three projects topping iTunes top 20 and several tours under her

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True to her Military roots she has toured several military bases performing for the Troops. Fans have been patiently waiting for her high energy, motivational, refreshing sound of music. Brea Miles delivered just that in the Summer of 2018. Military EventsBrea has ministered to the troops on many occasions. She has ministered at Ft. Lee (both at the gospel service and during the Spiritual Fitness Concert Series), Ft. Monroe, and Ft. Eustis. She also ministers at Grace Chapel and the annual Freedom Fest both on Ft. Lewis, with plans to continue her military ministry throughout her career.


T HE PH E N O ME N A L B R E A MIL E S

AWARDS

Brea is the recipient of several awards including:- NATIONAL PERFORMANCES INCLUDE: • Favorite Gospel Hip- Hop Artist of The Great • Military SHARP events Northwest Award • Military Mentoring Programs • Gospel Extravaganza Award • Washington National Guard Family Resilience • Three time recipient of the ITM Female Hip-Hop Event Artist of the Year Award • Seattle Storm Faith & Family Night • Kingdom Choice Awards favorite female hip hop Brea has also acted in Gospel Plays, co-hosted a artist (nominated) local television show (ITM—Inside the Music) • Music Love Awards female Christian Rap Artist of SOCIAL MEDIA the year(nominated) MediaInstagram.com/AlwaysBreaFacebook.com/ AlwaysBreaTwitter.com/Always MEDIA AND PERFORMANCE Brea has appeared on the following: BreaInstagram.com/DonnaLAMilesTwitter.com/ • TBN- JCTV- The Bobby Jones Gospel Show DonnaLAMilesGod Culture • The National Announcers Guild ConferenceMUSIC VIDEO GMWA Conferences https://www.facebook • Stellar Awards Red Carpet Host • Unashamed/Unspoken Conference Host

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W O R D TO T H E MOT H E R - ME LIS SA HULL COVER STORY

By Angel A. Wellington

WORD TO THE MOTHER

Today, Melissa Hull seems to occupy the apex most entrepreneur’s strive to reach. On the day we met, our conversation was squeezed in between her last speaking engagement and the need to hurriedly pack for another flight to some far away land where she’d repeat her unfortunate story that has turned into fortune; serendipity, treasure, destiny. Having enjoyed a career as an accomplished artist, professional writer, and international speaker, add to that: the television show she hosts, television network she founded, and the business of bringing others’ stories to the light of day. At the pinnacle of success, her profile is impressive and her resume reads like the kind you embellish to land that dream job. Another day ended like a nightmare. There were no books in her library to inform her next moves. How could she ever move forward? She had taken no class to prepare her, heard no alarm to warn her, seen not one sign that such a normal afternoon could destroy countless others. Before the funeral she was numb and 17 ENTREPRENEUR PLATFORM MAGAZINE

dumb, though expected to find words in response to failed attempts of comfort. It was all so uncomfortable. Viewing his tiny frame, selecting appropriate attire, choosing a box for burying the boy who brought her such joy were torturous tasks. No mother should have to do it, but for Drew’s mom, Melissa, this assumed end marked the beginning of another life. Before finding purpose in pain, Melissa suffered long and hard. Nights and days conflated, as she struggled to find reason to rise with morning. With part of her heart away, she found it nearly impossible to be present for her other small son or attentive to the husband who, too, was sparring with his new reality. But none of it seemed real, so how could she make sense of the accident she could see cracking her family open? A deep thinker, naturally, Melissa replayed every moment leading to the discovery of her son’s body. Rewinding was getting her stuck, rote memory was dragging her deeper into an abyss from which she was unlikely to emerge. Drew’s drowning


WO R D TO T HE MO T H E R - ME L ISSA HULL COVER STORY

catalyst to pour onto canvas her most personal pain. That which was cathartic for her caught the eye of those who should know potential, birthing a thriving art career. When a friend suggested Melissa travel with her to the other side of the globe to share her story, she reluctantly yielded. As the Indian audience became engaged, then, inspired, the mother-turned-artist found her words were not merely passionate, but powerful. She has told her story in many worlds to many audiences since, leaving myriad reasons for living beyond one’s worst days. Surviving a very sad year, the mending mom reviewed a series of letters she deemed necessary to write to the child she could no longer hold. Surprised that what she wrote had healing properties, Melissa complied those notes into something she believed could benefit another parent the way the illusive Theresa had done for her. The book, Lessons From Neverland, follows Melissa’s candid wins and losses while seeking wholeness. Like the inspired character, Peter Pan, was drawing her further and further away from Melissa came to terms with the fact that her “boy everything and everyone else that mattered. Then the would never grow up.” She, too, found solace in her belief that he was “off having adventures.” Their story letter came. - hers and Drew’s - has sold worldwide. To date, Melissa has no idea how it got to her or who exactly wrote it, just that it was right on time. When Melissa Hull is better than ever. Her son’s transition all efforts to self-heal failed, the grieving mother gave her unsolicited purpose. She tackles taboo topics determined to take matters into her own hands. Plans relative to how one is to feel and what one is to do at such times. These days she assists those with stories complete, she set the date for her own demise, including letters to loved ones she hoped would not of their own; training them how to build a brand, see her way of escape as abandoning them - just her utilize multi-media platforms, and find their voice. A unavoidable anguish. Before attempting to take her stranger forced her to search for hers, speaking light life, Melissa held this envelope from a woman only in darkness. They were only words. But they changed identifying herself as “Theresa.” The writer’s simple everything for this mother. letter was her single endeavor to render some help since she, too, had lost a child. When reading the Website: https://melissahull.com/ words “There will be joy and happiness, but you will Facebook: https://www.facebook.com/ have to choose them…everyday” something alive melissahullgallemoreus/ leaped from paper to person, planting seed in hopeful Instagram: https://www.instagram.com/melissa_ soil. Using the power of words, the mystery women hull_/ provided enough resuscitation for Melissa to decide to YouTube: https://www.youtube.com/channel/ UChkm4luCMQ71UtKJJmBsZeg live. If a picture is, in fact, worth a thousand words, the ones from the paper Melissa “took-in” moved her to seek something new - something that would enable her to bare her soul without continuing to overwhelm friends or family. An art class seemed the perfect

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ABOUT MELISSA Melissa Hull’s propensity for business began early. By the age of 25, she was the coowner of two multimillion-dollar-producing dental offices in Arizona, which she still runs today. Over the years, she has


W O R D TO T H E MO T H E R - ME L ISSA HULL COVER STORY

has grown a powerful social media profile on Facebook with over 200 million unique visitors. She has mastered the techniques which motivate visitors to her page to, not just view, but actually engage with the content posted on her site...another element she wishes to share with clients. Because of her experience and expertise, Melissa has received numerous awards and accolades: the 2017 Rising Star Award presented by NBC University; she appeared on the cover of Influential People Magazine in November 2017; she is a 2017 Presidential Lifetime Achievement Award Winner, which was presented by former President Barack Obama; and she is a 2018 Presidential Lifetime Service Award Winner, presented by President Donald Trump. Melissa’s accomplishments extend even further, though. Her personal and business achievements are evidenced by the company she keeps and the level at which she participates. That being said, Melissa has had great success in sharing the stage with many world renowned speakers, including Kevin Ross, Michael continuously evolved her early successes into other Bernard Beckwith, Jason Sisneros, Todd Special, Eric thriving business ventures. Swanson, Sharon Lecture, Mitch Carson, Bill Walsh, Kevin Harrington, Joel Bauer, Jeff Smith, Forbes Riley, She travels the world as a covetable inspirational and more. speaker, television personality, author, business consultant, and producer. In addition to launching multiple businesses and inspiring audiences through speaking, Melissa has put Specifically, Melissa is the Creative Content Producer pen to paper and authored four books. The first, and for the E360 TV Network; the Founder and CEO most personal, Lessons from Neverland, is a gripping of ; Globex TV Network; and, Global Media Co. memoir of her true life story of loss, betrayal, and an innovative educational platform specializing hopelessness transforming into miracles, grace, and in brand messaging, audience identification and inspiration. Melissa has also written four eBooks: growth, content creation and distribution that allows Global Media 3-M Formula 7 Ways to Reach Millions companies to reach clients in ways that are both Through Your Message; The 7 Step Formula to Viral entertaining and effective and profitable. Video Marketing; How to be a Host; and Be an Expert Interviewer for Television and More. Each of Melissa’s current ventures aims to duplicate her own success for her clients. At present, Melissa Access to Melissa’s expertise is available via exclusive reaches over 186 million screens per month on her webinars; one-on-one business consulting; booking weekly television series, The Melissa Hull Show her for speaking engagements; sponsorship through (formerly, The Ripple Effect), a show which highlights her TV show and network; and retaining her team at the positive impact everyday heroes have on the lives Global Media Co. Melissa presently resides in Arizona of others. Her show can be seen on Globex TV & E360 and is the proud mother of three children, one of TV, which is distributed on multiple Over-The-Top whom now lives in Neverland. She enjoys socializing (OTT) Networks including: Roku, Apple TV, Amazon, with friends and loved ones; working out; and painting. HULU, and Chromecast. In addition to her sizable television audience, Melissa

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AR E Y O U S T UB B OR N E N O U GH TO SUCCEED?

Are You Stubborn Enough to Succeed?

By Elinor Stutz Entrepreneurship is the toughest challenge I ever undertook. Hurdles came in all forms leading me to the thought of quitting. We may disagree with popular thought, hear our friends telling us to quit, and have a tendency to second-guess ourselves. But deep down, do you really want to quit? http://www.smoothsale. net/do-youreally- want-to-quit/

their lives with regret. And former businesspeople lament they did not stick up for what was right or best for them in the long run. Unfortunately, they spend their days focusing on what could have been.

‘Personal Brand’ is today’s term referring to your inherent talent. We each have a unique DNA and upbringing that affect our thinking and view of the universe. Our duty is to retain focus on our purpose. My secret to success is, ‘Be stubborn enough to Our clientele quickly recognizes who we are and for remain true to yourself.’ what we stand. Those who are similar-minded will come to know us better, and appreciate who we Embed your values and priorities in your mind and represent. By being our individual selves, we attract never deviate from them. Take the high road at all the better partners and clients into our lives. times. A successful business is based on credibility and trust, making stubbornness an essential quality In a world filled with ‘you should,’ the only ‘should’ is to maintain. The only way to establish belief in your to follow is your heart and mind. For example, in my authenticity is to remain true to your ideals. Too many first year of entrepreneurship, I was repeatedly told by people give in to others in their attempt to please. The many, “you should do this…” All of the urgent first person to please is you. suggestions were very pricey. I chose to ignore the ideas. By the end of the year, I was still in business while I’ve heard too many stories of elders looking back on most of the others had to return to an unwanted job.

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A RE YO U S T UB B OR N E N O U GH TO SUCCEED?

And in my sales career, joy was found in the personal conversations I had with my clientele. We exchanged experiences, found humor in our collective stories, and only then moved on to the business portion of the meeting. Are You Stubborn Enough? One Sales Manager was livid seeing me in action with a prospective client. As we drove toward the office, he threatened my job if I didn’t begin selling like everyone else. Back in the office, he firmly restated, “Do you understand you are to immediately change your way?”

“Everyone knows something you don't, and you have knowledge others do not possess.” One evening a couple were at our home for dinner. The husband was a professor at a university instructing students on earning their MBA. Surprisingly, he, too, was complaining how difficult it is to get a new business off the ground. My reply was, all business is dependent upon marketing and sales. I explained while I find sales easy, I strive every day to learn more about marketing. I then offered help with sales insight knowing that wasn’t their area of expertise. To my disbelief, the man’s face grew red, he and his wife left early, and they chose to limit communication with us. The irony was the MBA instructor could not make a go of his own business. Within a year, he had to shut it down. But there are more lessons to be heeded from the experience. Eliminate the totem pole syndrome The man put his career above my status as a former salesperson and a previous stay-at-home mom. I was too low on the totem pole to be taken seriously. The error is in not acknowledging that everyone possesses decision-making capability and unique insights. The above experience led me to a better way of communicating. Upon hearing an opposing viewpoint from either a client, friend or peer, I first ask of their experience to understand how they came to their belief. Often, the inside knowledge proves to be our best training ground.

Entrepreneurship requires a dedication to continued “When someone refuses to listen insisting they are learning. Getting into a comfort zone will kill business. right, take an immediate left turn. Be willing to learn from everyone and every experience. Stubbornness turns into motivation and determination I said, “Yes, but first please answer this question. If I’m for remaining ahead of the curve as we hold firm that doing everything completely wrong, can you explain we can do it. why I’m always at the top of the sales scoreboard?” The manager couldn’t look me in the eye. My clientele, Commit to: on the other hand, referred to me as a ‘breath of fresh • Collaboration air’ while inviting me back for more meetings and • Formal and self-education additional sales. • Trial and error and learning from failure • Transform hearing ‘that’s impossible’ into your As an entrepreneur, come to terms with your motivator to continue motivation. You may receive tests on your limits, • Achieving your fondest wish truthfulness and innovative approach. Passing the test brings you to higher ground and a more lucrative “Assumptions most often prove to be incorrect.” market.

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A RE YO U S T UB B OR N E N O U GH TO SUCCEED?

At the very least, hearing out the experience of others gives insight on the best way for us to proceed. As a volunteer, I recently sat down for lunch with only one other person at the table. I asked the gentlemen what he did for the organization. Taken aback, I heard him arrogantly say, “I build relationships within large corporations and introduce the executives to this organization. But I won’t go into detail, because you wouldn’t know anything about this.” Had the person not made the assumption about my ignorance, we might have had a conversation beneficial for both the two of us and the organization. I could have mentioned that I’m the one who wrote the book on the topic, but that would have produced heated words. Instead, I departed with a smile on my face. I saw the experience as another training module in the making. Being open to varying perspectives, and without judgment, broadens our scope while opening many more doors. Allow your stubbornness to shine through.

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The following strategies will help get you to your goal: • Every morning give yourself a pep talk • Each evening review the top events of the day • Replay conversations http://www.smoothsale.net/ do-you-replayconversations/ • Reflect on the past to recognize needed improvements http://www.smoothsale.net/do-you-reflect-on-thepast-to-improve-yourfuture/ • Adjust your plan to succeed more quickly Stubbornness dictates: “Never give up but find a better way” “Transform negativity into Yes I can!” “Revise your original plan for a grander vision.” In the end, you will be the one who celebrates success! elinor@smoothsale.net www.smoothsale.net


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HE A LT H - E V E RY T H IN G R E D

EATING HAPPINESS & GOOD HEALTH, EAT COLOR…..”EVERYTHING RED”

Follow on Facebook, Twitter, and Instagram @ktofoodcarnival.com

“Everything Red R i ”

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T HE B U S I N E S S O F S OC IA L ME DIA

What Businesses Don't Know About Social Media Karen Albert

As a social media strategist, I teach a strategic approach to using social media. One of the most effective strategies is identifying your target market. While traditional marketing strategies say that knowing your target market helps to craft a more impactful marketing campaign and message, it also helps to know what other businesses are serving that target market. These other businesses that service your target market can then become collaborative partners and an extension of your sales force. In 2013 I worked with a real estate professional in Los Angeles. “Joe” was fairly new and was struggling with building his business. He knew he had to be on social media (as all real estate professionals do) but didn’t want to be just like all the others. As you can imagine, the Los Angeles real estate business is not an easy one to break into and even harder if you have little to no experience. What was Joe’s unique differentiator? What was Joe’s target market?

Social media is constantly changing, updating and developing. It continues to change how we receive information, and it’s revolutionizing the way we work. Abundant resources provide instructions and guidance on how to use social media, but what they tend to overlook is how businesses should be using social media to connect and collaborate with other businesses.

After spending time with Joe and looking at what made him unique, we uncovered the fact that Joe absolutely loved animals. He and his wife were loving pet owners. They spent their weekends at dog parks or hiking with their pets. They were vegan, had a recurring donation to SPCA, and were foster parents to two kittens. After realizing how much of an animal lover Joe was, we decided to make that his differentiator. We branded Joe as the “animal lover’s real estate professional.”

You may be wondering why we would want to Joe traded in his Jetta for a Toyota 4Runner and connect with other businesses on social media turned it into the perfect transportation vehicle for since most of the time our efforts are focused on pets. He had leashes, treats, collars, water dishes, connecting with a community of consumers.

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THE B U S I N E S S O F S OC IA L ME D IA

those businesses’ social media pages and content. The more support you show to their social media pages, the more visible you become to them and the more they will, in turn, start to show you the same amount of support. So, assuming you know your target market, I suggest you take some time and make a list of at least 10 businesses that are serving your target market, then start searching for them in your social media platforms and let the collaborating begin! About the author: Karen Liz Albert is the founder of Behind Your Curtain and has 20+ years marketing experience providing impactful social media marketing consulting and services to hundreds of business owners. She is the host of her WomenOnTV.tv show, “Behind Your Curtain” and is a regular guest on some of the top radio & podcast shows for entrepreneurs. and even carrying cases for the smaller animals in case his clients wanted to take them on the home Download her free guide “10 Ways To Boost Your Business Using Social Media”: tour. http://byc.scion-social.com/eguide Joe’s conversation to any interested home buyer www.behindyourcurtain.com was always “do you have pets?.” If the answer was “yes,” Joe dove right into the conversation of how he knew all of the best homes and neighborhoods for pets. Joe knew that avid animal-loving homebuyers would want to find a home that their pets loved as much as they did.

Become a Fan Facebook.com/BehindYourCurtain Follow @BYCSocialMedia Connect linkedin.com/ socialmediawithkarenlizalbert Watch my TV Show: WomenOnTV.tv Get a Social Media Facelift in 30 Days! Now that Joe was clear on the exact type of buyer http://30daysocialmediafacelift. to attract, we set out to help him find those other com/?affiliates=13 businesses that service this customer as well. This is where the fun part came in. I taught Joe how to use social media to find and connect with all the other businesses that service pet lovers. Businesses such as groomers, veterinarians, pet supply stores, etc. When Joe reached out to these businesses via social media and indicated he was interested in learning more about what they did, believing his customers would be interested, the partnerships started to form and he began to generate leads. Using social media to connect with other businesses is a powerful and effective strategy. It also allows you to provide continued support to those businesses by liking, commenting, sharing and even promoting 26 ENTREPRENEUR PLATFORM MAGAZINE


Want to be featured on our cover? Be a Contributing Writer, advertise your business, products, services, tutorials orOnbooks to a Beglobal audience? Want to Be Featured Our Cover? a Contributing Writer, Advertise your Business, Products Services, and Books To A Global Audience? Contact us Tutorials at: entrepreneurplatformmagazine@gmail.com Contact us at entrepreneurplatformmagazine@gmail.com

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UN I Q U ELY M AD E - DASIA “DASIAVU” EDMOND

UNIQUELY

Made

Dasia “DasiaVu” Edmond is a thirteen years-old Author with a vision to capture her life’s events in books to allow her peers to journey with her through those tough teenage years. Dasia stands on Gender Equality and believes that everyone should receive equal opportunities regardless of gender. Dasia wants to inspire other young girls and let them know that “they can do whatever they want if they put their minds to it and that they shouldn’t let the doubt of others cause them to second guess themselves and prevent them from pursing their dreams.” Dasia has penned two books, Uniquely Made: “Girls Don’t Play Football,” and Hair Chronicles: “The Struggles of Natural Hair.” She has been making headlines since the release of Uniquely Made in December 2016. In “Uniquely Made” Dasia tells the story of how after constantly being told that 28 ENTREPRENEUR PLATFORM MAGAZINE

“Girls Don’t Play Football” she not only made the Pop Warner Team but played for 3 years! She takes the readers on a journey of how she convinced her parents to allow her to play and earned the respect of her teammates and Coaches. In Dasia’s second book, Hair Chronicles: “The Struggles of Natural Hair.” Dasia details the struggles she has with her natural hair. She talks about the adventures of going to the Salon, the stylist who put up with her, the different hair styles she gets and the pain she endures while getting her hair “did.” In its 1st year in publication, Uniquely Made sold over 1000 copies and received 100, five-star reviews on Amazon. Dasia has been featured on ABC7NY’s, Here and Now segment with Sandra Bookman, Spot Light NJ, News 12 with Della Crews, FIOS 1 with Emily Girsh and on TV34 Union. She’s been interviewed on internet radio stations “For Book Lovers Only”


UN I Q U E LY M AD E - DASIA “DASIAVU” EDMOND

Author, DasiaVu has branded herself and created tee shirt, hat, tote bags and mug lines. DasiaVu’s books are available for purchase from Amazon, Barnes & Noble, www.enidbookscorp.com and www.forbookloversonly.com. You can contact Dasia through her Publisher, Enid-Books Corp. at (973) 507-9994 or via email at enidbookscorp@yahoo.com, and through her “Momager”, Belinda Salley at (862) 888-6447, or at bsalley1968@gmail.com.

and “Rebel Radio.” Dasia was presented with the 2017 Essex County Althea Gibson Leadership Award by the Essex County Executive Joseph DiVincenzo, who named her “Girl-On-The-Go.” Dasia also received the Mayor’s award of Union Township, was inducted as the youngest member of the Chamber of Commerce in Union, received a Certificate of Recognition from the Union Township Board of Education and was presented with a Resolution by Union County Freeholders Vernell Wright and Mohamed S. Jalloh congratulating her for penning two books. She was honored as one of five local “She-roes” at the 2018 Women’s Month Celebration in union, was named Walmart Player of the Game by the New Jersey Devils and Dasia was also presented with a “30 Under 30” Honorary Cloud Kid of New Jersey award. Dasia is very active in her community, participating in various community service events and speaking to her peers at local schools. She gave the first $50.00 of the proceeds of her book sales to her Church’s scholarship fund and donated a basketball and ping pong set to the Boys and Girls Club of Union where she is an active member. In addition to being an 29 ENTREPRENEUR PLATFORM MAGAZINE

Press releases regarding DasiaVu http://www.wmcactionnews5.com/ story/35976496/12-year-old-releases-second-book https://www.tapinto.net/towns/union/articles/ union-celebrates-five-local-she-roes https://www.tapinto.net/towns/plainfield/articles/ union-county-honors-youth-author-dasiadasiavu http://essexcountynj.org/essex-county-executivedivincenzo-hosts-annual-essex-countywomenshistory-month-celebration-2017-althea-gibsonleadership-awards-are-presented-tomargieheller-administrative-director-of-c/ http://ucnj.org/press-releases/publicinfo/2017/12/14/union-county-honors-youthauthor-dasiadasiavuedmond-of-union/ The links to purchase her books are as follows: https://www.amazon.com/Uniquely-Made-GirlsDont-Footballebook/ dp/B06VX3QZZ5/ref=sr_1_1?i e=UTF8&qid=1528994848&sr=81&keywords=dasiavu+edmond https://www.amazon.com/Hair-ChroniclesStrugglesNatural/dp/1973779390/ref=sr_1_2?ie=UTF8&qid= 1528994848&sr=82&keywords=dasiavu+edmond https://forbookloversonly.com/bookstore/ Links to DasiaVu’s social medial accounts are as follows: https://www.facebook.com/dasiavubooks.edmond https://www.instagram.com/dasiavubooks/


L O O K F O R T H E S IGN S

Signs Of Children Struggling With Adjustments and/or suicidal. What signs should I be looking for?” What can I do to help her?” One of the best things that a parent can do to help their child in a situation like this is to sit down with them and acknowledge that you understand just how difficult the change is. Many parents often think it is better to let things work themselves out on their own. However, that is where the danger starts. Here are the following warning signs: 1. Is she isolating? 2. Is she refusing to talk to others? 3. Is she is giving prized possessions away or throwing them out? 4. Does she experience bouts of crying? 5. Does she become easily angered? 6. Does she fight with others all of the time? 7. Has she accidentally or intentionally damaged property? 8. Do you suspect there might be substance abuse? Always remember safety first, if you have any safety concerns for your daughter, take her to the emergency room as soon as possible. If she is exhibiting any of these behaviors, it is imperative to have her evaluated. Other areas to explore are: How does the family as a whole deal with stress? How do you problem solve? Work with your child to build During my Radio show, I often receive many up your child’s self-esteem and reinforce what there questions from concerned parents. In this article, I is to look forward to in the coming months. Let her will be exploring warning signs, safety concerns, and know how much she means to you and as a team you will work together. ways to identify if your child is struggling. Please find below the following question: “Dear Insight Into Healing : We just moved to a new state, and now my ten-year old daughter is having difficulty maintaining peer relationships. It seems that she defines herself by how many friends she has, but she is having difficulty making any in her new school. I know this is a crucial time in my daughter’s life and I am concerned that she might be depressed 30 ENTREPRENEUR PLATFORM MAGAZINE

Then my clinical recommendation would be to create a safety contract with your child. Again, opening up a dialogue with her is an important place to start. Having a safety contract is essential. A safety contract will allow you to have a clearer picture of what your child is experiencing and will provide precautionary measures. A safety contract is an agreement between you and your child that he/she will not hurt themselves. If they feel triggered they


L O O K F O R T H E S IGN S

your daughter’s peers? What is your daughter seeking from these friendships? Is she looking for a sense of stability and the feeling that she belongs? The major concern in this is that maybe she is not equipped to evaluate whether or not this peer would be the right kind of person with whom to hang out with. As a ten year-old, she is just beginning to form her identity and must learn how to select friends who hold the same values as her family does. Therefore, she needs an adults guidance to learn how to pick peers who are not going to compromise her principles in any way. It is important that she seek out others that hold the same interests as hers. For instance, does she like ballet, drawing, or baking. These are foundation builders and tools for her to learn about those that surround her. Ask her what activities she enjoys and finding peers who enjoy the same things. will agree to notify you, a professional, or a family member before acting on it. This does not mean she will be deterred from hurting herself, but is a way of assessing where she is emotionally an a means of explaining to her how serious suicidal ideation can be. In this contract, have your child answer the following questions: 1. What makes you sad? 2. What makes you angry? 3. Do you ever feel helpless? If so, why? 4. How are you doing in school? 5. What activities do you enjoy? 6. What activities do you hate? Once you have the answers, you will need to move on to more specific questions, such as, “How will I know when you are really upset? What would it look like to me? How will I know that it is more than just having a bad day?” Recognizing that moving is one of life’s biggest events is a good place to open up the dialogue concerning her peers. Let your daughter know that it is an adjustment for not only her, but the whole family. Therefore, you are all in this together. Yes, you are leaving the familiarity of your previous home, school, and neighborhood and must adapt to everything new. I would begin to explore who are 31 ENTREPRENEUR PLATFORM MAGAZINE


CA S E F O R C OLD E MA IL S

The Case For Cold Emails Scrapers or email extractors are common with sending cold emails because they provide the sender the email addresses to literally thousands of unsuspecting readers all across the world. The acquisition of email addresses is highly sophisticated and can cost upward of $150. Other email extractors require a monthly subscription. Email addresses are scraped from social media sites and all over the web by search query. Known email extractors: Atomic Email Hunter, Hunter.io, Xtra Pro, Serp Digger, Redscraper and many more... Do you see the power of this technology? Entrepreneur E desires more clients to his website design business. He enters a search query into the email scraper of “Toledo small businesses”. The search would yield email addresses and business owner names for endless leads. The entrepreneur could then send a cold email to that list and pitch his services. A second means of having a successful cold email campaign is through the use of a mass emailer. The traditional means of sending email campaigns is the autoresponder and email marketing software. However, companies like Get Response, Mailchimp, The cold email is standing trial as it is akin to the Constant Contact, AWeber, to name a few, generally cold call. The majority of Americans will admit to do not encourage the sending of bulk messages to abhorring cold calls in the form of telemarketers individuals who have not opted in. selling something. What about the cold email? Remember, this is a cold email. The recipient did Spam blockers are a powerful attribute to not ask to receive additional information or any any emailing software. Spam disablers block information at all! If a user imported a list of cold unsubscribed emails or junk emails. Amazingly, we email prospects to email marketing software in have all encountered an email that was targeted, order to use the autoresponder to send messages, tailored, and very relevant, that we did not request. it may work. However, the user runs the risk of That, my friend, is cold emailing at its best! Cold being unethical by indicating that the list agreed to emailing happens to be a business model used by be marketed to. the entrepreneur, universities, and Fortune 500 companies alike! Subsequently, there are a myriad This problem is solved through the use of bulk mailers of resources available to make the endeavor of like the Gmail extension GMass. This emailing tool landing a lead through a cold email feasible. Let’s can be used in conjunction with a paid subscription take a look at software used in the practice of cold to Gmail, sending up to 10,000 messages a day. Zoho, Send Blaster, Atomic Park Bulk Email Sender, emailing. are just a few known bulk emailing services. SOFTWARE USED WITH COLD EMAILS

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C AS E F O R C OLD E MA IL S

Essentially, the use of email extraction builds a list that can be marketed to. The endeavor of the sender is to warm the cold prospects through smart copywriting and irresistible offers in order to establish credibility and a lasting relationship.

The content for the Can-Spam Act section is from FTC.Gov, with much of it taken from the article CANSPAM Act: A Compliance Guide for Business

So you see, the cold email is intricate and should be carefully considered. Spamming is not ethical and comes with a hefty penalty. Cold emailing, if done Is Cold Email Marketing Black Hat? Mathematically speaking, sending large quantities correctly, can make the entrepreneur money and of information to a list of individuals who have gain exposure and attraction to one’s business. some general interest in your service or product could result in sales conversions. The ability of My personal experience with cold emailing, as an mass emailing technology to surpass spam blockers online entrepreneur, resulted in a 20% open rate and get the message before the eyes of an email of my sent mails. I did get a few to opt in to a free recipient, whose email address was obtained from product I was marketing, but no sales conversions an email scraper, is priceless and does work! Yet, is as of yet. Cold emailing works, but is a complicated art if you want to warm the cold leads to become the practice illegal? buying customers. According to CAN-SPAM Act, there are strict policies in place as it relates to acquiring emailing addresses If you choose to continue the practice of cold and then sending unsolicited emails. Violators could emailing or begin the practice, adhere to the strict be forced to pay up to $41,484 per the Federal Trade guidelines set in place by the government and work Commission. Below are the requirements that apply on your copywriting skills. to the act of cold emailing: Once your email is opened, you have to grab the buyer’s attention and win them over with credible 1. Don’t use false or misleading header content, value offered, and ultimately trust. information. 2. Don’t use deceptive subject lines. Nikki Murrill is a proud mother of four fabulous 3. Identify the message as an ad. children, wife of a preacher/musician, a school 4. Tell recipients where you’re located. teacher, and a freelance writer. To read more of 5. Tell recipients how to opt out of receiving her work, visit her blog at http://nikkimurrill.com. future email from you. 6. Honor opt-out requests promptly. 7. Monitor what others are doing on your behalf. 33 ENTREPRENEUR PLATFORM MAGAZINE


SHE COOKS TOO

Mel Blanks is from Wilmington, NC where she first developed a deep love of cooking from her Mother, Grandmother and other cooks in the family. She is the third of six siblings and a doting mother to her fifteen-year old daughter. Mel spent years hanging around in the kitchen, watching and learning different techniques as a young child. She has since honed in on those skills to develop a Catering and Event Planning business. Her specialties include Southern Cuisine, Seafood and Homemade Desserts. Her cooking abilities although learned from her beloved Mother, Grandmother and Aunts shine through from her heart. She exemplifies the best in what she does with every dish and dessert that she prepares.

SHE COOKS TOO Chicken & Dumplings Recipe Tutorial

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ENTREPRENEUR PLATFORM MAGAZINE


BOOKS OF THE MONTH

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GORDON TREGOLD, INC.100

My Little Secrets For Your Big Success

My Little Secrets For Your Big Success

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GORDON TREGOLD, INC.100

This is a simple method that I practiced for 25 years as a business turnaround expert for multinationals and a consultant for small companies, a method that I use with my clients, as well as personally, and that allows me to achieve incredible results. My little secrets for your great successes are… • Aim High • Start Small • Celebrate • and Continue In this article, we will discuss the first secret and the others will follow in future issues.

We must have a sense of accomplishment, a real challenge that makes us say that it would be great if we could do it. Now, I understand that big goals are scary. But like Richard Branson said, “If your goals do not scare you, they are too small.” It's good to be a little scared. We must strive to get out of our comfort zone.

Aim High – Set yourself a daring professional or personal goal Many people do not like it. They often tell me, "I'm not sure I can do it.” There are two important points here: First : "who risks nothing, has nothing" Second : you are capable of accomplishing more than you think In 2008 the record for running a marathon, day after day, was 51. Amazing no? But In 2012 Ricardo Abad, smashed this record when he ran 607 marathons in 607 days.

These zones are not our friends they are zones of mediocrity. My favorite big goal was set by John F. Kennedy, in 1961. when he said, "At the end of this decade, we'll be laying a man on the moon." It was a goal that has inspired a nation, a generation and probably the world. It's only the big goals that can do it.

His goal was 500 consecutive marathons, but when completed that, he went on and ran another 107 times. Even more surprising is that during all that time Ricardo was working, rolling shifts in a factory. Now obviously, I'm not saying that everyone has to Many people forget the second part of this goal, which was not just to put a man on the moon, but try to do 608 marathons. also to bring him back safely an aspect which, I am No, but I think when you look at what he did, you sure, delighted astronauts. People often ask me, can certainly see that you can do a little more than "What if I set such a bold goal that I do not know you think. This is a certainty verified by my own how to get there?” I tell them that when JFK set his magnificent goal, he had no idea how it would experiences. be achieved. At that time, much of the necessary technology did not exist. You must aim high. Because it’s the big goals that inspire us the most. Small goals do not excite anyone.

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However, Kennedy knew they would have enough time to find ways to get there. So, aim high, but do not be too aggressive with timing. Give yourself time to succeed.


I SURVIVED BOOK COLLABORATION

Order your copy today! TO ORDER:

enterpreneurplatformmagazine@gmail.com 38 ENTREPRENEUR PLATFORM MAGAZINE


RIPPLE – HOW RIPPLENET WORKS

“The Internet of Value” Ripple’s Vision For XRP Brad Garlinghouse CEO of Ripple 39 ENTREPRENEUR PLATFORM MAGAZINE


MELISSA HULL GALLEMORE | LESSONS FROM NEVERLAND

OVERVIEW

As Lessons from Neverland opens, a warm Southwestern breeze suggests that we are in for a peaceful ride. Yet with each bend in the road, the reader finds the journey increasingly more unexpected and exhilarating.

This gripping memoir introduces us to a remarkable woman who has had to endure the most terrible tragedy any mother can face. And just when we begin to believe our heroine has made it safely to the other side, we are drawn into a mystery that culminates in another type of tragedy altogether. The fact that the author emerges in tact, inspired and on a mission to use her losses and life experiences to inspire, guide, and coach others is nothing short of miraculous. Most women would have crumbled under the extreme stress and strain. But then, most women don’t have their own personal Peter Pan and his Lessons from Neverland guiding them through life. 40 | ENTREPRENEUR PLATFORM MAGAZINE

Melissa Hull Gallemore is the co-host of The Hollywood Entrepreneur Show, partner of ICON Builder Media and inspirational speaker who shares her message worldwide. She uses her own life experiences to coach and mentor others through the bereavement process. The author believes that every person is given a life filled with varying degrees of pain or trauma. “That pain or trauma can either be embraced or rejected,” she says. “And this is what I know to be true: the choice to embrace and learn from your pain is the harder choice but it is also where the wisdom of life takes hold.” Melissa is a proud mother of three wonderful children, one of whom now lives in Neverland. When she isn’t socializing with friends and loved ones, she enjoys working out and painting.


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TEES OUTERWEAR OUTERWEAR BOTTOMS BOTTOMS WOMEN WELLSPORT OME TEES WOMEN ACCESSORIES ACCESSORIES WELLSPORT

WELL STEMS FROM MY DEEP FAMILY ROOTS PLANTED IN THE RICHEST BLACK SOIL. MY BRAND IS MERELY A BRANCH.

WE ENJOY LIVING LIFE

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