Enterprise Deals&Ideas - January & February 2017

January & February 2017

Food and drink for spring Planning your seasonal offering

Dates for the diary

Footfall drivers and key events coming up

SAVE £££

SEE PAGE 40

SAVE £££

SEE PAGES 42

Sporting success Drive footfall from 6 Nations fans

FREE STOCK SEE PAGE 43

FREE STOCK SEE PAGE 48

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8

10

15

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The New Year is often cited as one of the quietest times of year across the trade, but this bumper issue of deals&ideas is full of insights and tips to help maintain footfall once the busy Christmas season has finished.

Whether you tap into the packed January sports schedule and screen all the action in your pub, take advantage of calendar events like Burns Night, Valentine’s Day and Chinese New Year, or offer your customers something different to try this January, there’s plenty of opportunity to enjoy a prosperous start to 2017.

The Enterprise Team

JANUARY/FEBRUARY 2017 FEATURED 8 THE CRAFT BEER REVOLUTION

Profit from the popularity of craft beer

10 WINE AND DINE

Planning ahead for your spring offering

12 SPRING MENU SOLUTIONS Adding seasonal dishes to your repertoire

15 FOOD TRENDS

Contact us Sales and service centre:

0 33 33 20 20 85

Recruitment and training:

0 33 33 20 00 36

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales.

Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

What's hot in 2017

16 TRY JANUARY

New year, new footfall drivers

18 WHAT’S COMING UP?

REGULARS 4 BUSINESS NEWS 6 ALE OF THE MONTH 7 FOOD & BEER PAIRING 20 SPORT 22 FEBRUARY CALENDAR 24 MARCH CALENDAR 30 PUBLICAN CASE STUDY 34 PUBLICAN NEWS 39 DEALS

Events for the diary

26 GAMING

Positioning your machines to maxmise profits

27 DIGITAL

Improve your pubs digital presence

GREAT DEALS ON CASK ALE SEE PAGE 40

29 EQUIPMENT

Focus on: EPOS

32 LIVE MUSIC

Drive footfall from music fans

3

Business news

PPL announces revised small

licence can be purchased for £117 plus VAT. Businesses will

hotels and guesthouses tariff

only be charged for the licence that is appropriate to their

UK music licensing company, PPL, has announced a revised tariff for Small Residential Hotels and Guesthouses. The

specific needs and PPL’s licensing support team is on hand to offer advice and guide licensees through the process.

changes will come into effect on 1st January 2017 and are

The scope of the tariff has now been amended so that it

the product of a consultation that was launched earlier in the

only applies to hotels with 15 bedrooms or fewer. Any hotel

year with licensees and trade bodies to discuss a revised

or guesthouse playing recorded music that falls within PPL’s

tariff to cover playing background music in public areas

repertoire with up to 15 bedrooms and with facilities only

and the supply of music to guest bedrooms. The original

available to resident guests will be required to secure a

tariff was introduced over 25 years ago and the changes

Small Residential Hotels and Guesthouses licence. PPL’s

have been brought in to make sure that the tariff remains

repertoire covers nearly all commercially released music.

as fair as possible and helps to support smaller premises,

Existing PPL licensees who will be affected by the changes

whilst reflecting change and clarification in the law.

should already have been contacted by the organisation

Owners or managers of small residential hotels or guesthouses

in order to talk through the revisions. Any additional

will now be able to purchase a licence from PPL to cover the use of background music in communal areas for £66.56 plus VAT. A PPL licence is required when most recorded

queries about transitional arrangements can be made by contacting PPL on 020 7534 1450 from 8am to 6pm (Monday – Friday) or by emailing comm-res@ppluk.com

music is played in public, including through a TV set or radio.

Businesses who do not have an existing PPL

A licence to cover the supply of music to hotel bedrooms

licence can purchase a new one by calling

will cost £50.33 plus VAT or alternatively, a combined single

020 7534 1070 or emailing ppnb@ppluk.com

Coming up in the new year...

New Year’s Day Bank Holiday 1st January

With Premier League action

scheduled across the afternoon on New Years day, screen live sport in your pub to drive footfall.

4

Burns Night 25th January

Celebrate the life of the great

Scottish Poet Robert Burns in your pub with a special Scottish menu and entertainment.

Chinese New Year 28th January

Host a Chinese banquet to

drive your food sales on the last Saturday night in January.

Business rates The VOA has released a 2 minute video, explaining how the office uses fair maintainable turnover to assess pubs for business rates. The video helps to explain the basis of the VOA's 2017 valuations, and is accompanied by a 'fast fact sheet', which is available by visiting beerandpub.com The video can be viewed on the VOA's YouTube channel.

BBPA and National Pubwatch partner to create new film The British Beer & Pub Association has collaborated with National Pubwatch to produce an educational film that aims to raise awareness around the laws on serving drunk people and buying drinks for drunk friends.

The film, which can be viewed on National Pub Watch YouTube channel, supplements a wider BBPA campaign on serving drunks, which launched in partnership with National Pubwatch and Drinkaware on Global Beer Responsibility Day in September 2016. The campaign uses posters and a suite of infographics that have been deployed across BBPA and Drinkaware social media channels.

“We are delighted to have worked with National Pubwatch to create this new film, which I’m sure will help raise awareness of the law and aid licensees, who can be put in a very difficult position and risk breaking the law if pressured to serve drunk customers.

“Serving drunks has long been illegal, and in the vast majority of cases, pubs are safe and responsible venues where drinks are served in a highly supervised environment by well-trained staff.”

Steve Baker, Chairman of National Pubwatch, adds: “Many people are unaware that it is an offence to knowingly buy alcohol for someone who is drunk. I hope our work

Brigid Simmonds, Chief Executive, British

with the BBPA will go some way to raise awareness of the

Beer & Pub Association, comments:

law and reduce the risks associated with drunkenness.”

6 Nations 4th February

Promote screening times for

the 6 Nations matches you’re planning to show in your pub and offer deals on beer and ale.

NFL Super Bowl 51 Final 5th February

Serve up offers on American

style food and drink to attract Super Bowl fans into your pub on a Sunday night.

Valentine’s Day 14th February

Boost mid-week footfall by offering a fixed-price Valentine’s Day menu and deals on celebratory drinks like prosecco.

5

Lancaster Black Lancaster Brewery

What is the inspiration behind Lancaster Black?

Since we first started brewing this beer back in 2008, our aim has been to create a consistent quality stout which would be available all year round.

TO ORDER

JAN

SEE 'ON THE DRAY' PAGE 45

What are the main ingredients and what does it taste like?

Lancaster Black is dark in colour, rich and velvety with chocolate and licorice characteristics. Ingredients include chocolate malt, oats and barley, and challenger, pear and cascade hops.

Who will this beer appeal to?

Chocolate lovers! This beer appeals to a true connoisseur of fine dark ale, and anyone who enjoys a full and flavoursome beer.

Grubber

Greene King What is the inspiration behind Grubber?

Grubber is brewed especially to celebrate the RBS 6 Nations. Named after the ‘grubber kick’ where the ball rolls and tumbles along the ground rather than through the air, to make it hard for the opposition to pick up. A 4.2% ABV golden ale, it’s a great, refreshing pint to enjoy whilst watching the rugby.

What are the main ingredients and what does it taste like?

Grubber is a fragrant, fresh and fruity 4.2% ABV golden ale.

Brewed with pale malts and classic English hops, Challenger, Pilgrim and First Gold, to make a refreshingly sessionable ale.

Who will this beer appeal to?

Rugby fans looking to cheer on their team during the 6 weeks of the 6 Nations!

6

TO ORDER SEE 'ON THE DRAY' PAGE 46

FEB

This month's 'On the dray' featured beers on pages 45 and 46 offer distinct characteristics and are perfect for pairing with food:

JANUARY

FEBRUARY

LANCASTER BLACK 4.5% ABV

GREENE KING GRUBBER 4.2% ABV

Try with an on-trend pulled pork sandwich - the sweetness balances out the saltiness of the pork.

Try this with a Thai chicken noodle soup. This dish will pick out the citrus fruits in the beer and complement the spicy flavour of the hops.

HUK/THEAKSTON ATLANTIC RED 4.3% ABV

Pair with an aromatic Moroccan dish, with lamb and apricots.

Moroccan spices will complement the cedar wood aromas, and the apricots will pick up the honey in this beer.

HUK/THEAKSTON MASHAM FOUR & TWENTY 4.2% ABV A selection of cheeses will pair wonderfully with this refreshing pale ale, complementing the honeyed flavour and fruity finish whilst cleansing the palate.

ADNAM’S OLD ALE 4.1% ABV

RINGWOOD MAULER 3.9% ABV

A winter warmer beer, designed to match a hearty beef and ale pie.

Use some of this beer to make a luscious rich gravy, and serve with creamy mashed potato.

This golden bitter goes well with a rack of ribs, in a sticky tangy barbecue sauce. The dry bitterness complements the sweet sticky glaze on the ribs.

HOP BACK WINTER LIGHTNING 5.5% ABV

WADWORTH DIRTY RUCKER 3.9% ABV

This beer stands up to the richness of haggis and neeps on Burns Night, its spicy aroma and flavour complementing the peppery herbs in haggis.

Perfect with a rib eye steak and peppercorn sauce, the malty tones in the beer will pick out the caramelisation of the steak and the sauce will enhance the spicy peppery notes in the beer.

SKINNERS GTA 3.8% ABV Celebrate Chinese New Year with this Cornish beer paired with poached fresh salmon in a marinade of honey, soy sauce, ginger and five spice.

HOGSBACK FARNHAM WHITEBINE 4.0% ABV

SKINNER’S SPLENDID TACKLE 4.2% ABV Experience the flavours of Cornwall and have a glass of Splendid Tackle with mackerel pate or Cornish crab served on white bread with salty butter.

EXMOOR ANTLER 4.0% ABV

A good cheese board featuring mature cheddar, brie, and stilton served with oat cakes tastes wonderful with this traditional beer.

A full bodied beer with nutty rich fruit flavours goes really well with puddings. Match this with a sticky toffee pudding with vanilla ice cream this Valentine’s Day.

UPHAM SPRINTER 3.8% ABV

ARUNDEL SESSION IPA 4.2% ABV

Another beer which brings out the best in oriental food. Go a bit spicier with the dish, a prawn Kung Bo with chilli, peanuts and crunchy water chestnuts.

This beer is made for spicy food!

It’s big, it’s bold, so put it with a lamb jalfrezi or tandoori chicken skewers. The citrus hops will slice through the heat of the chillies.

PERFECT PAIRINGS

Annabel Smith I’m a bit canape-d out now Christmas is under my belt and I’m ready for some serious ‘keep me warm’ January food and beer. There’s no better excuse for manfood than Burns Night on the 25th January.

At other times of the year, haggis might not feature highly on your favourite foods, but it’s hearty, warming and filling, and the perfect food to serve with a glass of beer.

I love a drop of malt whisky, but I like a plate of haggis, neeps and tatties with a glass of ale. The oats in haggis perfectly complement a huge variety of beer styles.

Exmoor Gold and Otter Ale are brilliant at matching the richness of the dish.

Often the main meal will be followed

by Cranachan, a kind of Scottish trifle.

For this I'd choose a light spritzy beer and recommend Ossett’s Silver King or Moorhouse’s Blond Witch to really cleanse the palate in between mouthfuls.

It’s also Chinese New Year on the 28th January. I can’t think of a better beer match than Samuel Adams Boston Lager with a big plate of sticky, aromatic spare ribs. This beer has got big caramel notes, and when matched with saucy ribs it almost takes on a cola like quality.

I find it hard to name a top ten food match, but if I was pushed, this would definitely be on my favourites list.

You can email Annabel your questions direct at beersommelier@enterpriseinns.com or simply tweet the name of a food to @BeerForThat with the hashtag #BeerMatch for an instant reply.

7

Create a buzz around

craft beer

The craft beer category is in significant growth, having attracted legions of new fans in recent years - and craft beer now accounts for 2.5% of beer sales on-trade*. In addition, according to a recent report in the Morning Advertiser, craft beer made up over 10% of the top 100 brands sold on-trade in 2016. But what exactly is craft beer? And why is it proving so popular with customers?

Craft beer culture was born in the

Popular formats

USA, where it specifically means

Having a good range of craft beer on offer will help you stand out from

“made by small, independent and traditional brewers.”

As a rule, craft beer can be summarised as being:

your competitors and appeal to a wider range of demographics. Sales of packaged craft beer have grown by 154% in just three years, so making sure you have a varied selection of formats is important to maximise sales.

Cask

Packaged

Keg

• Brewed using quality ingredients from around the world • Innovatively brewed using a mix of

65%

14%

traditional and modern techniques • Available in cask, bottle and can formats

Share of craft beer volume (Source: Brand Index On trade Distribution – MAT data to 06/09/2014)

8

21%

DON'T MISS OUR CRAFT BEER GUIDE, AVAILABLE IN THE DRINKS SECTION ON THE PUBLICAN CHANNEL.

SAVE £6.50 SEE PAGE 48

FREE GLASSWARE SEE PAGE 41

Cask ale customers

According to research, 20%** of the

Pair this with the fact craft beer is a

adult population have tried craft beer.

hit amongst both male and female

It’s particularly popular amongst

customers, offering a myriad of flavours

younger and more affluent drinkers, so

and lower ABVs almost similar to a wine-

marketing towards this audience type

drinking experience, and it's little wonder

will help boost craft ale sales. Using

of craft beer drinkers are women

that experts predict the craft beer

social media can be a great way to

Nielsen data

industry will continue to boom in 2017.

shout about what you have on offer.

Getting your range right

28%

If your customers usually drink…

They may like…

They could try…

customers when choosing your craft

Mainstream lager

Authentic pilsner

Budweiser Budvar

beer range. Suggest simple swaps

Fruity wines like Chardonnay

Wheat beer

Maisel’s Weisse

Dry, citrusy wines like Sauvignon Blanc

American-style IPA

Lagunitas IPA

Spicy red wine like Shiraz

Stout

Cider

Fruit beer

Liefman’s Fruitesse

Gin

Hoppy IPA

Purity Longhorn IPA

It’s important to consider your

to ascertain what they might enjoy, and gauge customer feedback before placing larger orders of stock. Ideally, you’ll end up with a range of about 6 different craft beers – including lagers, IPA’s, American pale ales, pilsners, fruit beers and wheat beers.

Serving and selling craft beer

Guinness West Indies Porter

Serving temperature

Sharing your passion and knowledge

• Richly-flavoured, very

of the craft beers on offer in your pub

malty & High-alcohol styles

can be all it takes to secure new fans

13°C/50-55°F

and boost beer sales. Make sure your

• Standard ales, amber

team are up-to-speed on what you offer, and what each product tastes

lager, dark lager

like. Why not consider running craft

8°C/46°F

beer events to capture your customers’

• Pale lagers, lightest ales, sweeter

imaginations? From food pairing

fruit flavoured lambics

evenings to try-before-you buy or

5°C/41°F

meet the brewer events, adding a bit

• Pale lagers, light beer,

of theatre to your offer can help drive

fruit beer, wheat beers

footfall – especially if you host these on

3°C/34-38°F

traditionally slower nights of the week.

Once you’ve perfected your craft beer sell, ensure you can deliver the perfect serve. Pour into a room temperature glass at a 45 degree angle for perfection.

*

CGA & Nielsen Total Trade Numbers – MAT Data to 06/09/2014 Mintel 2014

**

9

Tips for wine ranging

Wine is becoming an increasingly important category to pubs, and customers are becoming more knowledgeable about the different varieties available, and as such, pubs need to ensure they are offering a varied selection of tipples to suit a range of taste preferences and occasions.

“Incredibly, recent research showed that 41% of wet-led pubs don’t offer a wine list,* so it's really important to offer a range of wines to suit your type of customer,” explains Kevin Paterson, Marketing Manager at Crown Cellars.

“Our advice would be to ensure a balance of red and white, having a New World bias on red wines and accessible sparkling wine choices.”

10

Incredibly, recent research showed that 41% of wetled pubs don’t offer a wine list

“Make sure your bar team have a

4 of the 6 most popular offerings. A

solid understanding of the wines you

varied range that meets the needs of

do have on offer – a little knowledge

the modern day wine drinker is key

will go a long way in helping secure

to unlocking wine's profit potential.

wine sales – especially when it comes to making basic food pairing

Make your wine work harder

recommendations or upselling to

Only 27% of on-trade customers think

more premium options,” he adds.

there are enough wines available by

Here, Crown Cellars offer their top tips to help maximise wine sales in your pub…

the glass.* It is therefore important to ensure that your core wines are available in a variety of measures,

What should you be offering?

including 175ml and 250ml as standard.

Only 29% of wine customers feel

It’s also a great idea to introduce one

there is a good range of different

or two award winning wines to engage

grapes available when drinking in

your customers and encourage trade

pubs and bars, therefore ensuring

ups. You can also highlight some wines

you cover these popular varieties is

as ‘our favourite’ or ‘we recommend’

important to ensure you are satisfying

and give them extra visibility on

the majority of your customers.

chalkboards and table talkers.

The most popular choices in the UK

Separate your sparkling wines from

on-trade are Pinot Grigio, Chardonnay

Champagne, as sometimes a customer

and Sauvignon Blanc for white wines.**

can discount the ‘Champagne and

For red wines, the most popular choices are Merlot, Cabernet Sauvignon and Shiraz.** Surprisingly, considering white wines are key for younger customers under 30, currently 17% of pubs do not stock a Chardonnay, with 11% not stocking a Sauvignon Blanc, despite these being

Sparkling’ section on the assumption the price is linked to Champagne, which is not the case, with Prosecco having a much lower entry price.

It is also worth positioning your sparkling wines at the start of your wine list and highlighting an occasion to prompt an impulse purchase e.g.

‘Celebrating? Add some sparkle with…’

How can we help?

SAVE £2.40 SEE PAGE 44

Crown Cellars offer a free wine-listing service with a fantastic range of designs to choose from, all of which can be personalised to your venue.

Contact your Regional Manager for more information.

make time for

Wine

*

Crown Cellars Wine Report 2016 WSTA – Q3 2016

**

11

Spring Menu Solutions Earn to 7% up back cash Book from er Makr a*nd o

With Christmas out of the way, it’s time to look ahead to spring, ensuring your menu offers customers on-trend dining options that rival the highstreet – a key factor in generating additional food spend in your pub.

By slowly replacing heartier winter dishes with lighter, flavoursome plates, your food offering can transition with the change in season.

Enterprise’s Menu Builder, developed in partnership with Booker, will help you create delicious, easy to prepare food, and includes a range of recipe ideas to suit your customer base.

How can we help?

• Visit the publican channel for more information on implementing or developing your food offering • Download the relevant Menu Builder Guide for quick reference day-to-day • Check emarket for deals and discounts on equipment • Contact your local Booker Makro branch and speak to the Catering Development Manager or Area Manager who will be able to help you get stared!

• Contact your Regional Manager for advice and support *

Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

12

Simple spring menu swaps Red meat to poultry Replace heavier red meat dishes like stews for poultry alternatives. Pies are a classic pub dish, and can be served whole in individual portions to save on preparation time.

COST PER PORTION:

£2.80

CHICKEN & HAM PIE & CHIPS • Brit

Chkn Ham & Leek Sq Pie (6 x 350g) Booker code: M199429 Price/Size: £2.50/1 pie • Chef's Larder Steak Cut Chips (2.27kg) Booker code: M045297 Price/Size: £0.16/200g • Chef's Larder Gravy Granules for Meat (2kg) Booker code: M069725 Price/Size: £0.01/50ml • Chef's Larder Garden Peas (2.5kg) Booker code: M426330 Price/Size: £0.14/100g SUGGESTED SELL PRICE

£8.99

£7.99

£6.99

% PROFIT

69% £5.14

65% £4.31

60% £3.48

CASH PROFIT

Sausages for pulled pork Pulled pork has surged in popularity, and has secured its place on pub menus nationwide as customers continue to buy into the barbecue trend. Loaded onto a sub roll or bap and served with ‘slaw or salad, it’s a staple item on any spring menu.

PULLED PORK DOG • Chef's

COST PER PORTION:

£0.46

Larder BBQ Pulled Pork Filler (1kg)

Booker code: M193836 Price/Size: £0.31/50g

• Chef's

Larder Premium Taw Valley Mature Grated Cheddar (2kg)

Booker code: M011063 Price/Size: £0.15/25g SUGGESTED SELL PRICE

£1.50

£1.00

£0.75

% PROFIT

63% £0.79

45% £0.37

27% £0.17

CASH PROFIT

Fish Pie for Grilled Salmon Salmon is a lighter fish option that tastes great year round, especially if served with seasonal green vegetables and hollandaise sauce. Salmon also appeals to calorie conscious diners, so it is a great addition to menus from January onwards.

COST PER PORTION:

£1.87

GRILLED SALMON STEAK WITH HOLLANDAISE SAUCE • Salmon

Portions (2kg) Booker code: M165382 Price/Size: £1.33/1 steak • Farm Fresh Baby New Potatoes (10kg) Booker code: M114452 Price/Size: £0.14/150g • Farm Fresh Chantenay Carrots (2kg) Booker code: M131297 Price/Size: £0.07/50g • Farm Fresh Broccoli Heads x 10 Booker code: M175189 Price/Size: £0.30/half head • Farm Fresh Fine Beans (1kg) Booker code: M125806 Price/Size: £0.11/20g • Relish The Idea Chef's Collection Hollandaise Sauce (1kg) Booker code: M145358 Price/Size: £0.23/50ml SUGGESTED SELL PRICE

£9.99

£8.99

£7.99

% PROFIT

74% £6.14

71% £5.31

67% £4.47

CASH PROFIT

13

Menu design and print made easy Once you’ve built and created a menu that suits your pub and your customers, it’s time to shout about it.

Sample of Mid-Market Mixed Menu for visual purposes

FOOD MENU 2 DOG & DUCK STARTERS Roast Plum Tomato & Pesto Soup

V

£3.99

Served with toasted ciabatta

Breaded Mushrooms

V

£3.49

Chilli Con Carne £6.99 £12 2 FOR Served with rice and tortilla chips

Traditional prawn cocktail with north Atlantic prawns

Roasted Goats Cheese

V

2

FOR £12

£4.99

Whitebait £5.99

Cumberland sausage £6.99 £12 2 FOR Cumberland sausage ring with mash served with onion gravy and peas

which will help drive interest in your food offering and boost food sales.

Lamb Shank £11.99

Nachos

V

BBQ ribs, southern fried chicken, sweet potato fries, beer battered onion rings, ‘slaw and a trio of dips

Vegetable Sharing Platter

V

£12 2 FOR

Cod & Chips £6.99 Battered cod fillet with steak cut chips, mushy peas and tartare sauce

+ bread & butter £1.00

£10.99

+ Chilli £1.00 + Pulled pork £1.50

V

+ Blue Cheese £1.50

£7.99 Chicken Burger £6.99 Hand cut crispy coated chicken breast fillets with iceberg lettuce and tomato

+ Cheese & Bacon £1.00 + Chilli £1.00 + Pulled pork £1.50 + Blue Cheese £1.50

Caramel Chocolate Brownie £4.99

Vegetarian Burger

8oz Sirloin Steak £10.99 8oz Rump Steak £8.99

All our sandwiches are served in thick cut artisan bloomer bread with salad and crisps £5.99 Chicken & Ham

Skinless grilled salmon steak with new potatoes, chantenay carrots, broccoli and fine beans served with a creamy hollandaise sauce

+ Vegetable Chili £1.50 + Caramelised Red Onion £1.50

Summer Fruit Cheesecake £4.99 New York style, topped with summer fruits

Profiteroles £4.99

Salmon Steak £8.99

DOUBLE UP

Crème Brule £4.99 Luxury Ice Cream £3.99

Mixed Grill £9.99

Add an extra burger for £2.00

Three scoops of either; Madagascan vanilla, strawberry, mint chocolate chip or double chocolate

A combo of gammon steak served with a fried egg, 4oz Scottish rump, lamb loin and Lincolnshire sausage, with mushrooms, chips, peas and tomatoes

Cheese Board £6.99 A selection of Taw Valley extra mature Cheddar, blue Stilton, Cornish brie, Shirevale Wensleydale with cranberries served with grapes and caramelised red onion chutney

Our potatoes are grown at Bannisters farm in Yorkshire, who have been producing scrumptious spuds for over 100 years.

Oven baked potato served with butter and salad £3.99

Add one topping for £1.50, add two toppings for £2.50, choose from:Cheese / Baked Beans / Tuna & Sweetcorn Chilli / Chicken & Bacon / Pulled Pork Prawn Mayonnaise / Vegetable Chilli

SIDES Steak Cut Chips

V

Sweet Potato Fries Jacket Potato

V

Mashed Potato

Coleslaw

£1.50

Spicy Steak Cut Chips V

V

£1.50

£1.50

£2.50 V

£1.50

Beer Battered Onion Rings V £2.00

Log in to the Enterprise Publican Channel to get started

V

£1.50

Garlic Bread

V

£1.50

Cheesy Garlic Bread Bread & Butter Mixed Salad

V

V

V

£2.00

£1.00

£2.50

Terms & conditions *2 main meals for £12 available on selected dishes indicated by

£12 2 FOR

on the menu. Offer available all day Sunday to Thursday and before 6pm Friday and Saturday. Offer not

available in conjunction with any other offer or voucher. All our food is prepared in a kitchen where nuts, gluten and other allergens are present. Menu descriptions do not include all ingredients, please speak to our staff before you order your food and drinks if you have an allergy or intolerance or require any further information about the ingredients used.

V Vegetarian options.

Step 2: Select Order Online and emarket and then design & print

Step 3: Select Bespoke Menu

Don't forget to order your POS!

Step 4: Complete the ‘Brief’, providing your contact details, and a member of the creative team will then be in contact to start creating your menu. Once you have approved the menu artwork, delivery will be within 72 hours.

Point of Sale Available

from Enterprise design and print in emarket • Posters • Tent Cards • Banners • Chalkboards

It’s that simple!! You simply pay for printing and delivery – the menu design and artwork is absolutely free!

14

£5.99

With award winning Devon custard

Homemade Bread & Butter Pudding £4.99 With award winning Devon custard

Add a sauce for £2.00, choose from:

V

In a floured bap with lettuce and tomato, served with French fries and peas

Apple & Blackberry Crumble £4.99

Cornish Brie and Caramelised Onion

Step 1:

8oz gourmet steak burger with iceberg lettuce and tomato.

+ Cheese & Bacon £1.00

Leafy rocket salad with spinach, beetroot, cucumber, mixed peppers, onion and beans topped with French dressing

+ Chicken breast £3.00 + Salmon steak £3.00

With Madagascan vanilla ice cream

8oz Rib Eye Steak £13.99

Béarnaise Sauce / Peppercorn Sauce / Red Wine

Fish Finger

Gourmet Burger £6.99

£6.99

DESSERTS

Served Monday to Saturday, 12pm – 5pm

Classic BLT

V

FROM THE GRILL All our steaks are served with chips, grilled mushroom and tomato

SANDWICHES AND JACKETS

All served in floured white bun with crispy French fries and garden peas

£5.99

Tossed leafy rocket salad in French dressing topped with feta and Kalamata olives

Indian Platter £8.99

+ Poppadoms £2.00

Superfood Salad

Greek Salad

Beer battered onion rings, crispy breaded mushrooms, brie wedges, garlic bread, sweet potato fries, BBQ and garlic mayo dips

A mix of a classic onion bhajis, vegetable pakoras and vegetable samosas served with a trio of yogurt and mint dressing, mango chutney and lime pickle

+ Pulled Pork £1.00 + Sweet Onion £1.00

V

+ Garlic Bread £1.00

Roast half chicken with sage and onion stuffing, served with home-style roast potatoes, carrots, and cauliflower cheese and gravy

With chunky tomato salsa, jalapenos and Imokilly Cheese Soured Cream

+ Chilli £1.00

Meatball Linguine £6.99 Swedish meatball linguine topped with parmigiano reggiano

Vegetable Pasta Arrabbiata

Roast Chicken Dinner £9.99

Sharing Platter £10.99

Traditional Bockwurst style hot dog with tomato ketchup and American style mustard, served with fries, beer battered onion rings and coleslaw

Lasagne & Garlic Bread £7.99 Traditional beef lasagne with garlic bread

Homemade roasted vegetable penne pasta with sun ripened tomato and red bell pepper Arrabbiata sauce

Vegetarian Cottage Pie V £6.99 £12 2 FOR Cheesy cottage pie with fresh broccoli

£5.99

Hot Dog £4.99

Italian-style pizza deliciously topped with salami, ham, mushrooms and Gouda cheese

+ Garlic Bread £1.00

Slow cooked lamb shank in a rich rosemary and mint sauce gravy served with buttery mash and carrots

SHARERS

BURGERS AND DOGS

£6.99

V

Meatfeast Pizza £7.99

Chicken breast in fragrant coconut Thai red curry sauce served with rice and prawn crackers

+ Extra prawn crackers £1.00

Deep fried with chunky tartare sauce, bread and butter

service, perfect for creating tempting menus and point of sale material,

Margarita Pizza

Red Thai Chicken Curry £8.99

FOR £12

ALL DAY SUNDAY TO THURSDAY BEFORE 6PM FRIDAY AND SATURDAY

Italian style thin and crispy pizza topped with mozzarella and Edam cheeses, tomatoes and basil

Steak & Ale Pie £9.99 Hand finished steak and ale pie with farm assured British steak served with steak cut chips, peas and gravy

Coarse pork liver and chicken pate, served with toasted ciabatta

Prawn Cocktail £5.99

FOOD MENU 2 DOG & DUCK PIZZA,PASTA AND SALAD

PUB CLASSICS

With a duo of BBQ sauce and garlic mayo dips

Farmhouse Pate £4.99

Roasted flat mushroom with baked French goats cheese and caramelised red onion and balsamic topping

Enterprise publicans have access to an exclusive online design and print

FOR £12

ALL DAY SUNDAY TO THURSDAY BEFORE 6PM FRIDAY AND SATURDAY

• A -board frames and a range of other promotional materials

Enjoy

A PIE & A PINT

£6

FOR

New!

FOOD TRENDS 2017 Offering on-trend dishes shows your customers you can give them something they really want, without having to head to the high street.

“Starting to think about expanding

into the trend for all things Mexican by

your menu repertoire in the New Year

offering a couple of different choices

will help you stand apart from your

on your menu. Nachos are a low cost,

competitors“ explains Andy Walsh,

easy to prepare option, which also

Catering Controller at Booker.

taps into the sharing food trend.

“Start to introduce new foods to

Lights, camera, action…

your menu across from January – and if they prove popular, consider making them a permanent fixture.“

Over 14million of us Brits have an Instagram account, and social media sites are packed with snaps

But just what will we

of your customers’ latest eating out

be eating in 2017?

experience. Add colour and interest

Super Foods

to your plates with bright vegetable garnishes, vibrant sauces and interesting

As customers become increasingly

serve wear, to make then good

health conscious, it’s no longer enough

enough to snap, and share online.

to offer just a simple green salad.

Low’n’Slow BBQ fever has well and truly gripped

Chips, but not as we know them

the super food trend. By adding these

the nation, and with that, we’re

From skin-on chips to sweet potato

small additional ingredients, you can

experimenting with different cuts of

fries, 2017 is set to be a game

command a little extra profit at the till.

meat that complement the authentic,

changer for the nations favourite side!

smoky flavours that sit alongside this

Seasoning chips is a great way to

trend. Sales of brisket and short-ribs

command a little extra profit – a 5p

Burritos began to outsell hotdogs for

soared last year, so adding them to

portion of seasoning can generate

the first time on menus in 2016. Tap

your menu will help drive sales.

up to 50p in extra profit at the till.

Try adding ingredients like avocado, beetroot, quinoia or chickpeas to tap into

Tex Mex

15

Try

January

Try January is the ideal antidote to January abstinence. Rather than giving up entirely on alcohol, why not broaden customers’ horizons and encourage them to try something new to give your profits a boost in the New Year?

Offering something a little bit different

across January, with best sellers making

is key to keeping customers coming

it onto your back bar permanently.

through the doors come the 1st January!

A mixture of offers on food and drink could be all it takes to combat the post-Christmas slump in your pub.

Serve up something different From cask ale to cocktails, why not introduce exciting and enticing

84%

of drinkers are likely to try new products*

The cornerstone of the craft revolution is cask ale. Customers tend to have really positive attitude to the term

Over 1/3 of

craft beer and cask drinkers tend to

craft beer consumers are millennials*

spend more at the bar. Why not try an ale and food pairing night in January, encouraging your customers to not only

new drinks to your bar in 2017?

try different drinks, but your food too.

The craft beer phenomenon shows no

The cider category continues to

sign of slowing, having amassed a legion

involve as customers tastes become

72%

of pubs sell cask beer**

60% of adults

of new fans over recent years, particularly increasingly more explorative. It’s a great time to introduce spiced and younger drinkers. Craft beer drinkers tend to seek out new products to try too,

mulled flavoured ciders, warming

so why not introduce guest craft ales

customers through until Spring.

drink cider***

CGA Data 2016 / Morning Advertiser Hospitality GEM data *** Mintel 2015 data *

**

16

Don’t forget to use the hashtag #TryJanuary across your social media accounts to encourage customers to post about their new experiences in your pub and help spread the word about what’s on offer in January.

The coffee shop market is set to be worth £16.5bn by 2020, and pubs that

2/3 of customers

expect good quality coffee in the pub**

can offer customers a good quality coffee will profit from the caffeine revolution. As well as offering standard coffees, including cappuccino, lattes and espresso options, add alcoholic versions like Irish coffee to your repertoire in 2017.

Dry January Some customers will be determined to complete their January health-kick, so it’s important to ensure they still have a reason to visit the pub. In addition to premium soft drinks, offer lower calorie

FREE STOCK SEE PAGE 43

options too – like Coke Zero – as customers focus on their calorie intake.

14% increase in

Alcohol-free mocktails are also a

cocktail sales on trade*

great way to upsell on soft drinks, or you could consider warming fruit and herbal tea blends or speciality coffees – which will be popular across

Espresso Martini

the day and after dinner too.

Customers looking to ditch the diet are likely to be tempted

Don’t miss deals on soft drinks

by indulgent flavours, and with

available this January.

dessert cocktails the perfect after dinner treat, you can upsell on drinks by offering

SAVE £1.50 SEE PAGE 43

these liquid puddings! Espresso Martinis are really popular at the

FREE STOCK SEE PAGE 43

moment, and simple to create.

Ingredients 25ml Kahlúa 25ml espresso 50ml vodka

Method Mix ingredients in a cocktail shaker and serve in a martini glass.

17

DRIVE FOOTFALL FROM EVENTS As soon as you’ve taken down the tinsel, it’s time to look ahead to events coming up early in the New Year.

With plenty of reasons to celebrate over great food and drink, don’t miss this handy guide to what’s coming up this January and February and make the most of the opportunity to attract additional footfall.

Burns Night

Chinese New Year

Date for the diary:

Date for the diary:

WEDNESDAY 25 JANUARY TH

DRINK: Whisky EAT: A traditional Burns supper, starting

DRINK: Tiger Beer or Chinese themed cocktails, like a Singapore Sling

with cock-a-leekie soup, followed

EAT: Falling on a Saturday, you can

by haggis, neeps and tatties with

attract families and groups of friends to

an oaty, fruity cranachan to finish.

dine in your pub by hosting a Chinese

The depth of these dishes pair really

themed dining extravaganza, offering

well with cask ales and whiskies

a set menu of oriental favourites.

alike, so consider creating a drinks

Don’t forget the chopsticks!

pairing menu for the occasion too.

CELEBRATE: Adorn your pub with paper

CELEBRATE: From poetry to live

lanterns to set the scene. Fireworks are

music, there’s plenty of ways to add

also closely associated with Chinese

entertainment to your Burns night

New Year – if you have outdoor space

offering. You could even consider a

you could consider a celebratory display.

Scottish themed dress code, with a prize for the best dressed.

FREE STOCK SEE PAGE 40 18

SATURDAY 28TH JANUARY

Point of Sale Available

from Enterprise design and print in emarket Burns Night

Chinese New Year

Valentine's Day

Valentine’s Day

St. Patrick’s Day

Date for the diary:

Date for the diary:

TUESDAY 14 FEBRUARY TH

DRINK: Something extra special – sparkling wines will be really popular.

EAT: Compete with big name restaurant chains by offering a fixedprice, set menu. Try dishes that are closely associated with romance, including seafood, steak and sharing desserts with the indulgence factor.

FRIDAY 17TH MARCH DRINK: Guinness – what else!

EAT: Traditional Irish stew CELEBRATE: Falling on a Friday, St Patrick’s Day is guaranteed to be a massive footfall driver come March.

St. Patrick's Day

Plan ahead – live music will be a big draw for customers but talent will start to get booked up soon, so

CELEBRATE: Valentine’s Day theming

organising your act now is vital. Drive

should be subtle, as many couples are

pre-Paddy’s Day interest by displaying

simply looking to spend a little time

free POS around your pub – contact

with their other halves. Create a sense

your Regional Manager or Customer

of premium by dressing the table

Account Manager for more details.

tastefully, with a small candle, and serve up special twists like complimentary chocolates or a glass of fizz upon arrival.

SAVE £3.00 SEE PAGE 44

19

Football: Premier League

SUNDAY 1ST JANUARY Watford v Tottenham Hotspur – 1.30pm Arsenal v Crystal Palace – 4.00pm

MONDAY 2ND JANUARY Middlesbrough v Leicester City – 12.30pm West Ham v Man Utd – 5.15pm

TUESDAY 3RD JANUARY Bournemouth v Arsenal - 7.45pm

WEDNESDAY 4TH JANUARY Tottenham Hotspur v Chelsea – 8pm

SATURDAY 14TH JANUARY Tottenham Hotspur v West Brom – 12.30pm

Football FOCUS

Leicester City v Chelsea – 5.30pm

SUNDAY 15TH JANUARY Everton v Man City – 1.30pm Man Utd v Liverpool – 4.00pm

SATURDAY 21ST JANUARY Liverpool v Swansea City – 12.30pm Man City v Tottenham Hotspur – 5.30pm

January is an exciting time for football fans, with a busy schedule of fixtures kicking off the New Year.

From 1st January, there’s a reason

to upsell on food. Offer easy to eat,

for sports fans to head to the pub,

hand held dishes like burgers and hot

Southampton v Leicester City – 12pm

with two big Premier League fixtures

dogs, or sharing platters to discourage

scheduled on New Year's Day.

Arsenal v Burnley – 2.15pm

customers from leaving after the final

Watford v Tottenham Hotspur kicks

Chelsea v Hull City – 4.30pm

off at 1pm, followed by Arsenal vs

whistle to grab a bite to eat elsewhere.

SUNDAY 22 JANUARY ND

TUESDAY 31ST JANUARY Liverpool v Chelsea – 8pm

Crystal Palace at 4pm – so potentially

35%* of people combine watching the

you’ll be packed from lunchtime.

match with another occasion, so give

Fast-forward to the end of the month,

Tune in:

the 31st January is transfer deadline day.

Get in on the action by offering lunchtime

like post-match entertainment, from live music to sports themed quizzes.

and after-work deals to attract footie fans

3/4* of people claim if there was no

into your pub across the day to discuss

queuing at the bar they would be

this much anticipated mid-season event.

encouraged to watch football in the pub.

70% of customers arrive 30 minutes

Deals on buckets of beer or pre-ordering

before kick off, an ideal opportunity

at half time can help combat queue time.

*

FREE POS

Point of Sale Available

SEE PAGE 40

from Enterprise design and print in emarket

*

20

customers additional reasons to visit

Carlsberg UK Consumer Insights Data

WATCH

LIVE LIVE SPORT HERESPORT WATCH

HERE

RUGBY CONVERSION

Rugby: 6 Nations SATURDAY 4TH FEBRUARY Scotland v Ireland – 2.25pm England v France – 4.50pm

SUNDAY 5TH FEBRUARY Italy v Wales – 3.00pm

SATURDAY 11TH FEBRUARY

70% of customers arrive 30 minutes before kick

Italy v Ireland - 3.25pm Wales v England - 4.50pm

off, an ideal opportunity to upsell on food. Offer easy to eat, hand held dishes like burgers and hot dogs, or sharing platters to discourage customers from leaving after the final whistle to grab a bite to eat elsewhere.

SUNDAY 12TH FEBRUARY France v Scotland – 4pm

35% of people combine watching

SATURDAY 25TH FEBRUARY

the match with another occasion, so give customers additional reasons to visit like post-match entertainment, from live music to sports themed quizzes

Scotland v Wales - 2.25pm Ireland v France - 4.50pm

SUNDAY 26TH FEBRUARY England v Italy – 3pm

3/4 of people claim if there was no queuing at

FRIDAY 10TH MARCH

the bar they would be encouraged to watch football in the pub. Deals on buckets of beer or pre-ordering at half time can help combat queue time.

Wales v Ireland - 8.05pm

SATURDAY 11TH MARCH Italy v France - 2.30pm England v Scotland - 4.00pm

February sees the return of the 6 Nations as England look to defend their winning status from 2016.

Rugby appeals to a wider audience than football, meaning you can expect to see a demographic far broader watching the action from your pub, including a larger percentage of women.

increase in wet sales in pubs that screened the 2016 Rugby World Cup matches.** As the main sponsor of the 6 Nations,

terrestrial television, even if your

Guinness will be front of mind when it

pub does not have a Sky or BT

comes to ordering at the bar. Make sure

subscription, you will still be able to

you have plenty in stock this February.

have the correct licence in place.

Scotland v Italy - 12.30pm France v Wales - 3.45pm Ireland v England - 5pm

£1000

With all matches being shown on

screen the matches as long as you

SATURDAY 18TH MARCH

Tune in:

Don’t miss the NFL final on the 5th February. NFL Super Sunday is the most watched sports event globally on TV, and the American ball game is fast gaining a following in the UK. Consider hosting a USA themed night, including bottled American beers and food.

Rugby fans are more likely to order wine at the bar than other sports fans – in fact the RFU has a dedicated wine club!

Offer deals on a range of red, white

FREE 6 NATIONS POS SEE PAGE 49

and rose wines to appeal to all tastes.

Point of Sale Available from Enterprise design and print in emarket

**

CGA Peach Data 2016

21

february

monday

tuesday

Half Term begins: (Regions vary)

Football: EFL Trophy Semi-Finals - SKY

First delivery day for March deals

Super Bowl

wednesday

30

31

6

7

13

20

27

Valentine’s Day

14

Football: UEFA Champions League Round of 16 First Leg - BT

Football: UEFA Champions League Round of 16 First Leg - BT

Shrove Tuesday

21

Football: Africa Cup of Nations, TBC

1

8

National Singles Awareness Day

15

Football: UEFA Champions League Round of 16 First Leg - BT

Last order date for February online deals

22

Football: UEFA Champions League Round of 16 First Leg - BT

28

1

5

American football has gained a real following in the UK. Host a USA themed evening to attract sports fans Introduce an American themed dishes to your menu, like buffalo chicken wings, burgers and hotdogs Drive drink sales with deals on beers and bourbons from the US

Valentine’s Day Increase food sales by offering a limited edition romantic menu for couples dining in your pub Offer special deals on wine and celebratory fizz, like prosseco to profit on date night As the day itself falls on a Tuesday, consider running events the weekend before to drive additional footfall

22

14

thursday

friday

2

Football: Africa Cup of Nations, TBC

saturday

Football: Africa Cup of Nations, TBC

3

sunday

4

Football: Africa Cup of Nations, TBC Rugby: Scotland v Ireland at BT Murrayfield Stadium, Edinburgh 2:25pm - BBC

Rugby: Italy v Wales at Stadio Olimpico, Rome 2:00pm - ITV American Football: Super Bowl LI (51st)

England v France at Twickenham Stadium, London 4:50pm - ITV

9

National Pizza Day

10

Rugby: Italy v Ireland at Stadio Olimpico, Rome 2:25pm - ITV

5

Football: Africa Cup of Nations, TBC

11

Rugby: France v Scotland at Stade de France, Paris 3:00pm - BBC

12

Wales v England at Principality Stadium, Cardiff 4:50pm - BBC

Football: UEFA Europa League Round of 32 - First Leg - BT

First order date for March online deals

16

23

National Random Acts of Kindness Day

Last delivery day for February deals

17

24

Football: UEFA Europa League Round of 32 - Second Leg - BT

18

Football: Emirates FA Cup 5th Round - BBC/BT

Rugby: Scotland v Wales at BT Murrayfield Stadium, Edinburgh 2:25pm - BBC

25

3

Champions League

Football: EFL Cup Final - SKY

26

Rugby: England v Italy at Twickenham Stadium, London 3:00pm - ITV

Ireland v France at Aviva Stadium, Dublin 4:50pm - ITV

2

19

4

5

4 – 23

Offer deals on buckets and pitchers of beer to reduce pressure on your bar during busy matches Make sure you have easy to eat, hand held foods and snacks available for hungry sports fans

6 Nations Make sure you’re well stocked with bottled beers and cask ales and consider table or pre-ordering services during each match Serve up sharing platters which will appeal to groups of friends coming together to watch live rugby action and take pressure off your kitchen

Consider a pre-ordering or table service to ease pressure on your bar staff for big games

Shrove Tuesday Attract families by offering sweet and savoury pancakes as a special menu item on Shrove Tuesday Engage with your customers on social media by asking them to share their favourite pancake toppings

4 Feb – 18 Mar

28 23

march

monday First delivery day for March deals

British Pie Week

British Pie Week

tuesday

27

6

13

wednesday

28

British Pie Week Football: UEFA Champions League Round of 16 Second Leg - BT

Football: UEFA Champions League Round of 16 Second Leg - BT

7

1

St David’s Day Ash Wednesday

British Pie Week International Womens Day

8

Football: UEFA Champions League Round of 16 Second Leg - BT

14

Horse Racing: Cheltenham Festival - ITV

Football: UEFA Champions League Round of 16 Second Leg

15

Horse Racing: Cheltenham Festival - ITV

20

21

27

28

22

Last order date for March online deals

29

6 – 12

Why not offer a ‘Pie of the Week’ or even, a different pie every day of British Pie Week Don’t just serve savoury pies – fruity or indulgent fillings will also appeal to sweeter toothed customers Use your social media channels to ask customers what their favourite pie is, with the most popular making it onto your menu

Cheltenham Festival Attract sports fans across the week with loyalty based offers Get your customers involved by running a charity sweepstake Promote the race times around your pub in the weeks before to attract extra footfall

24

14 – 17

thursday

friday

saturday

2

British Pie Week Football: UEFA Europa League Round of 16 - First Leg - BT

9

sunday

3

10

British Pie Week Rugby: Wales v Ireland at Principality Stadium, Cardiff 8:05pm - BBC

4

11

British Pie Week Football: Emirates FA Cup Quarter-final - BBC/BT

5

British Pie Week

12

Rugby: Italy v France at Stadio Olimpico, Rome 1:30pm - ITV England v Scotland at Twickenham Stadium, London 4:00pm - ITV

Football: UEFA Europa League Round of 16 Second Leg - BT

16

St Patrick’s Day Horse Racing: Cheltenham Festival - ITV

17

Horse Racing: Cheltenham Festival - ITV

Rugby: Scotland v Italy at BT Murrayfield Stadium, Edinburgh 12:30pm - BBC

18

Motor Racing: Australian Grand Prix - SKY

19

France v Wales at Stade de France, Paris 2:45pm - BBC Ireland v England at Aviva Stadium, Dublin 5:00pm - ITV

23

Red Nose Day

24

25

Football: World Cup Qualifier ROI v Wales - SKY

Mother’s Day British Summertime begins

26

Football: World Cup Qualifier England v Lithuania - ITV Football: World Cup Qualifier N. Ireland v Norway - SKY

First order date for April online deals

30

Last delivery day for March deals

St. Patrick’s Day Stock up on Guinness as we celebrate our favourite Irish holiday Decorate every corner of your pub in celebration of the Emerald isle

31

Model1 Fundraisers Wanted.

Red Nose Day

2

24

Volunteers needed Ask your community to get to help organise involved and raise funds for a local charity fundraising for Cake sales, sponsored Red Nose Day. events and fun runs are a great way to bring customers together to raise money for worthy causes

17

Contact:

Mother’s Day

26

Offer a fixed price menu on rednoseday.com Mothering Sunday

Photo credit: Jon Cottam. Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).

Encourage families to celebrate in your pub by offering deals on food and drink, like kids eat free

25

What good looks like – positioning Positioning is everything when it comes to AWP’s. There are a few things to remember when positioning machines to improve security and increase sales. Follow these 10 principles to maximise profits!

1 Give machine players space

5 Quiz machines are often played

to relax – space machines

by groups – make sure there

best positions! Prime positions

is enough space in between

should not be used for Quiz machines

apart (preferably with a machine table in between)

2 Keep machines near the bar without blocking it so you can keep an eye on them

3 Machines should be in high footfall

areas but must not block walk ways

4 Pillars can create a natural

26

6 Avoid spaces where other activities

occur such as pool players or diners

7 Don’t block doors or corridors –

this will make it uncomfortable for players and may block fire exits!

8 Machines usually make more

9 Put your best machines in the

or other low sales machines

10 Remember to clean all machines

daily and check for any sticking buttons or broken bulbs Keep it simple – high footfall areas and in view of the bar is a must! Once you have found the perfect spot for a

space for machines, try not

money when sited in pairs, with a

machine, leave it in place as a good

to use corners of the room

space or machine table in between

position will remain a good position!

Scoring the perfect 10 As one of your New Year’s resolutions, why not aim to improve your pub’s digital marketing to grow sales this year and reach more customers? To do this, Inapub recommends that you work with your Regional Manager to achieve “The Perfect 10”.

The Perfect 10 is a simple scoring system that will help you maintain your own digital strategy, the results of which should help you get more people through the door and put more cash in the tills. Interested?

To score your pub and work towards the Perfect 10, give yourself 1 point for each of the following digital marketing actions you have completed.

1 Registered your pub on

Google My Business

2 Established your website on Page 1 or 2 of Google

3 Created a responsive website

i.e a website that shrinks to fit any mobile device, like the sites Inapub provide

If you scored a 10, you’re in good shape, perfect in fact.

If you have found some points that

5 Provided links to your Facebook/

Twitter/Instagram on your website

6 Verified your Facebook

business page (a tick should appear next to your pub name to show that you own the pub’s official Facebook page)

7 Updated your Facebook

page in the last week

8 Created a second social media

account (Twitter or Instagram)

need to be improved to score full marks, now is the best time to start doing this. 76% of searches made on mobile devices for pubs in the area result in a customer visit the same day. It’s a big opportunity that you can take advantage of by using the above scoring system to improve your online visibility and customer reach.

with links on your website

9 Updated your second social

channel in the last week

10 Achieved a TripAdvisor

score of 4 or more, with all responses to reviews good or bad fully up-to-date

How can we help?

To find out more about how Inapub can help you, contact your Regional Manager or Inapub directly at sales@inapub.co.uk or 0800 160 1986.

4 Updated your website

in the last month

27

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Equipment focus: EPOS EPOS technology has come a long way, with the latest systems able to do so much more than simply tot up a food or bar bill. By selecting the right system for your pub, you can simplify processes and improve efficiency, whilst ensuring better financial control of your business.

The latest advances have seen EPOS systems that can be run from varying

Different EPOS platforms offer

devices, including tablets, and can be fully integrated into the daily running

differing functionality, however

of your pub, including managing stock levels, table bookings and setting

key benefits typically include:

staff rotas. But just what kind of EPOS system is right for you?

Improved customer experience – pair faster transactions and streamlined ordering processes with reduced waiting time at the bar to keep customers coming back for more.

Stock management – monitor your fastest and slower selling stock to improve margins and reduce wastage, whilst helping you manage your ordering processes on both food and drink.

Table bookings – essential for pubs with a food offering, many EPOS systems allow you to manage bookings in your pub as well as take orders from the table, with real-time kitchen updates.

Simplify staff processes – EPOS systems offer peace of mind, tracking orders and payments electronically to take pressure off your team, reducing mistakes including miscalculation of payments and forgetting to pass an order to the kitchen.

29

R A I S ING RETA IL STA NDA RDS AT TH E RI N G O’ B E LL S Since taking on The Ring O’Bells in April 2016, publicans Jo and Paul Harris have worked tirelessly to completely reposition the pub's offering.

Working alongside Regional Manager Dominic Doran, and utilising the segmentation model, they have turned the Thornton based pub into a buzzing gastro destination in little over six months.

It was all about baby steps for us and as we began to see an uptake in people willing to try out the pub, we put all of our efforts into giving them what they wanted; high quality, premium food “When we took on the pub it had

menu and feedback on them. When a

“This was one aspect the segmentation

very little existing custom. What we

dish proved popular with customers,

tool really helped with; we worked

focused on first, and what we would

we included it on the ‘specials’

with the Enterprise team to get the

recommend anybody taking on a

menu and, if customers continued to

outdoor signage and layout right.

similar project to do, was concentrate

request it, it made it to the ‘mains’.

our efforts on attracting and retaining

“Social media has been a powerful tool

“Working with our inspirational chef

for us, too. The pub's Facebook page is

Jamie Rose, we have created an

thriving, with followers now up to 1600,

“It was all about baby steps for us and

almost entirely gluten-free menu,

and our customers post about us too!

as we began to see an uptake in people

and we can tailor-fit dishes to match

We’ve used Facebook to really get the

willing to try out the pub, we put all of

customers’ preferences as none of the

message out there about us re-opening.”

our efforts into giving them what they

food is pre-made; we only ever cook

wanted; high quality, premium food. It

to order. Bookings are already flying

was really important for us to get our

in! Not only that, we have already

menu offering right, establishing the kind

achieved a five-star hygiene rating.

new customers,” explains Jo.

of food market we wanted to appeal to

Regional Manager Dominic Doran adds; “Working with Jo and Paul has been brilliant. When they took over the pub, there was a lot of work to do. Their

“We also decided to invest in

commitment to developing a young team

refurbishments, improving the look

of staff, helping them gain professional

and feel of the interior and exterior

experience and develop is a big part of

“We held ‘Taste Tuesdays’ at the pub,

to prove to customers in the local

this success story; the enthusiasm from

where customers were invited to

area we’re truly committed to running

the team is infectious among customers.

try varying options selected for the

a quality pub for the long term.

Long may their success continue.”

and what that would look like in reality, but we had to start from scratch.

30

31

Drive Sales with Live Music Live music can fill your venue and increase sales up to 60%.

It’s now easier than ever to stage a live performance in your pub, even if you’ve never made it part of your business before.

7 ways to increase your venue’s sales with live music

How much time do you need to promote an event?

What’s the best night to put on live music?

The earlier you book a musician, sooner

CGA Strategy has seen 44% uplift during the week and 60% during the weekend. The

you can both advertise it, meaning better footfall for the event. We recommend no less than 3 weeks in advance.

venues that get the most from live music, host

Use social media to promote

on the same nights consistently so customers

Sharing bookings on your Facebook and

know when to expect entertainment.

How much should you pay for an event fee?

If you have your own PA system you can

Twitter accounts will help draw new people to your gig. On Facebook, put up an event and share the event so it appears on your followers’ timelines.

£150 as a starting point for an artist fee

Different music draws different crowds

for venues beginning to book live music.

Different types of live music are a great way

usually get a better deal. We recommend

Offering drinks or expenses can often help.

Paying Acts Live&Loud allows you to either pay the artist on the night or they can handle the payment for you digitally.

of introducing new groups of customers to your venue. Have multiple music nights of different genres to attract different crowds.

Get a great reputation with the artists The best way to build reputation with artists is to put on regular music and book slots quickly so artists aren’t left waiting. Don’t be afraid to click ignore to a request that isn’t

SAVE £6.50 SEE PAGE 40

right - artists would rather know sooner.

Point of Sale Available

from Enterprise design and print in emarket

32

How can we help?

Take advantage of the point of sale available via the Publican Channel at enterpriseinns.com or contact your Regional Manager for more details.

Make the most of Live&Loud Live&Loud has been working with Enterprise Inns for over two years and its online service helps its pubs to: • Access 10,000+ artists nationwide across all genres • See an amazing quality and variety of entertainment

liveandloud.com

33

PUBLICANS & PUBS I N

T H E

S P O T L I G H T Kent pub raises £15,500 for Save the Children The Milk House, Sissinghurst The Milk House hosted a three-week art exhibition, selling more than 20 pieces, which included paintings, photography and sculptures.

The collection, donated by some of the South East’s leading artists and was attended by over 130 guests who all visited the pub for this artistic extravaganza.

A staggering £15,500 was raise in total and the event raised not only money, but awareness of Save the Children.

Customers also had the chance to chat with exhibiting artists, sample canapés put on by The Milk House kitchen as well as enjoying sparkling wine from local vineyard, Chapel Down.

Gazette Pub of the Year Announced The Kings Head, Dursley Martin Harries took over the running of The Kings Head, Dursley, in December 2016 - and just under a year later it has been crowned this year’s Gazette Pub of the Year.

Speaking about the award, Martin said: “It means a lot, being new and not knowing a lot of people before I arrived, that we won this competition.”

Spreading Christmas cheer

Best Tourism Pub of the Year

The Old Nags Head, Deansgate

The Old Vine, Winchester

Manchester pub The Old Nags

Congratulations to publicans Ashton

Head will open its doors this

Grey and Marcelo Pugliese, whose pub,

Christmas Day to serve free food and drinks, and hand out clothes to vulnerable people in the city.

34

awarded Bronze in the Tourism Pub of the Year category for The Beautiful South Awards for Excellence 2016/17,

plans to put on an

which celebrates the best in tourism

event to ensure

and hospitality throughout the region.

in the festive spirit,

In addition, Martin and his team have made a real impact upon the local community, by investing time and effort to help with a host of local projects and charity events. These include working with a group who are looking to reinvigorate Dursley Carnival, a campaign that Martin now chairs.

The Old Vine, Winchester has been

Publican Sean Brett

everyone can get

The pub has made significant changes to its food offering, opting for a traditionally English menu, the pub has won the favour of locals and visitors alike, who turned out to vote for his pub after tasting its new and improved food offer.

The Old Vine, which offers

with two members

accommodation, has also been voted

of staff volunteering

a top hotel by Trip Advisor users, and is included in the AA’s Highly Commended

to work on the

list of hotels offering first-class hospitality. In 2015/16 TripAdvisor has awarded

day too.

the Old Vine a Certificate of Excellence. Congratulations to the team!

Kits off to fight cancer

Locals have welcomed the

We have a really good community,

Coach & Horses, Draycott

fundraiser and printing costs

so the calendar fits in with it.”

Publican Mark Gilliver has taken

were covered by sponsorship.

his kit off with another member of

“Feedback has been pretty good and

staff and customers in a bid to raise

we have sold around 150 calendars

money for Cancer Research UK.

so far in about 10 days, with local

Pub regulars were involved in

businesses helping to sell them.

the process of making the latest

“Local businesses covered the

calendar with the aim of raising

costs, meaning the whole of the sale

£1,000 by selling 200 calendars.

prices can be donated to the charity.

Doggy dress up The Carters Arms, Wilmslow The team at The Carters Arms, who recently won two awards in the Pubs in Bloom competition, celebrated last weekend – with a fancy dress party for dogs, to raise money for charity Greyhounds in Need.

More than 30 dogs came down for the party, and their owners helped to raise £265 for the charity from a fancy dress competition, tombola, ‘doggy lucky dip’, merchandise and a collection tin.

The party came two days after Tatton MP George Osborne paid a visit to the pub, where he congratulated publicans Anna and Mikey on their recent Pubs in Bloom success.“It was great to meet Mikey and Anna and see the hard work they have put into making their pub a credit to the town,” he said; “I have always recognised the vital contribution pubs make to local communities.”

Oxfordshire Restaurant of the Year

food they create at The Baskerville,

The Baskerville, Henley-on-Thames

Gastro Pub/Brasserie category.

Congratulations to everyone at The

Kevin Hannah, owner of The

Baskerville, Henley-on-Thames, which

Baskerville, said: “I nearly fell off my

was awarded top accolade of 2016

seat when it was announced that we

Oxfordshire Restaurant of the Year.

which was also winner of the best

had won. I thought we might be in

The Baskerville received the prestigious

with a chance to win our category,

award in front of over 250 guests,

but not to win the top award.

including the county’s top chefs and restaurateurs. The judging panel, chaired

“It’s down to 13 years of hard work with

by Alain Desenclos, Maître d’ of Le

my Dad and all of us as a family, my

Manoir Quat’Saisons for 26 years, was

incredible staff, every single person who

impressed by the owners’ pride in the

has worked with us... and a lot of hours.”

35

PUBLICANS & PUBS

I N

T H E

Pub raises money for charity The Philadelphia Pub, Tyne and Wear Alan Williams from The Philadelphia Pub organised a 24-hour pool tournament at the establishment, which raised £1,500. Alan and six customers took part in the event, finishing at 7am on the 9th December.

The charity, 4Louis, is a foundation that helps support parents who have experienced child bereavement by setting up and funding special bereavement rooms at local hospitals. The charity started at The Philadelphia, initially helping set up a bereavement room at Sunderland hospital, but the idea has since gone national, with hospitals up and down the country creating family bereavement rooms.

Well done to Alan and his customers who took part for this very worthy cause.

Disaster at pub’s charity bonfire averted Jack O Mitre, Huddersfield Vandals torched a Scammonden pub’s prepared charity bonfire two nights before the event, with fire fighters being called when the blaze spiralled out of control.

Despite the setback, publicans Lauren and Jason Raper pulled out all the stops and sourced new wood for the bonfire, dealt with the emergency services and press, contacted all attendees and assured them the event was still on and set up a fireworks display, all in two days.

Friends and neighbours rallied round in support, with wood being delivered from as far as Leeds to make sure the event could still go ahead to raise money for the Forget Me Not children’s hospice.

The Stork listed in ‘Top 6 Cosy Pubs’ The Stork, Conder Green Following an audit by the BBC on coastal pubs, The Stork in Conder Green has been listed as one of the ‘Top 6 Cosy Pubs’ in the UK. Dating back to 1660, this traditional inn features beams and roaring log fires. Just 3½ miles from Lancaster with its castles and museums and located on the estuary of the River Lune where it meets the River Conder, The Stork has become the pub of choice for those wishing to escape the winter chill, and has now been recognised for this by the BBC.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share?

Please send your news to ideas@enterpriseinns.com 36

SPOTLIGHT Halloween Pubs October saw Enterprise Publicans nationwide entering their best-dressed pub photos for the Halloween competition where £1000 in marketing support was up for grabs. What a scream!

Congratulations to our winners, The Wheat Sheaves Inn & Tavern in Frome – the petrifying pub that won top spot.

Wheat Sheaves Inn, Frome

Wheat Sheaves Inn, Frome

Black Horse, Hurdcott

Red Lion, Hawkshead

Metropolitan, Didsbury

Royal Oak, Sailsbury

Eagle Inn, Swansea

Keel Row, Seaton Delaval

Starving Rascal, Amblecote

Colebrook Inn, Plympton

Wheatley Hotel, Doncaster

37

Refresh your pub garden ready for spring 2017

plantscape

4 Increase family footfall 4 Increase revenue

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38

part of

24/11/2016 14:34

Save ÂŁs and stock up on Cask Ale

january & februarydeals

Deals are effective on deliveries between 1st January and 28th January 2017

SAVE £7.50*

SAVE £6.50

Qualifying product is: Greene King London Glory 9g cask 4.1% ABV

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Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV

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Free 70cl Gordons Gin when you buy 3 x 9g casks from the range Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

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Qualifying products are: Exmoor Gold 9g cask 4.5% ABV, Exmoor Fox 9g cask 4.2% ABV, Exmoor Ale 9g cask 3.8% ABV* Free Stock Is: Gordons Dry London 70cl 37.5% ABV *Available to southern depots only

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januarydeals

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FREE POS & Pump Clip when you buy 2 x 9g casks from the range

Free 70cl Bells when you buy 3 x 9g casks

Kit contains: 2 x 6 Nations Fixture Poster 6 Nations Pump Clip 6 NATIONS CALENDAR You ca

n watch FROM OTTER BREWERY these FRA NCE V ITA LY

SCOT You can watch these 6 Nations matches right here: LAN FRANCE V ITALY

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Sat 6th D V EN Februa GLAN IRELAN ry D Sat D V WA 2.25pm 2.25pm 6th Feb LES FRAN ruary Sun 4.50pm CE V IRE 4.50pm 7th Feb LAN WALES D ruary V SC Sat 13t Sun 7th February 3.00pm 3.00pm OTLAN h Feb ITALY D ruary Sat 13t Sat 13th February 2.25pm V ENGLAN 2.25pm h Feb D WALES ruary Sun 4.50pm Sat 13th February 4.50pm V FRAN 14th CE Februa ITALY ry V SC Fri 26t 2.00pm Sun 14th February 2.00pm OTLAN h Feb ENGL D ruary AN Sat 27t 8.05pm Fri 26th February 8.05pmD V IRE h Feb LAN IRELAN ruary D D Sat 27t 2.25pm Sat 27th February 2.25pmV ITALY h Feb ENGL ruary AND Sat 12t 4.50pm Sat 27th February 4.50pmV WALES h Ma SCOT rch LAN Sat 12t DV 1.30pm Sat 12th March h Ma WALES1.30pm FRANCE rch V ITA Sun 4.00pm 13th LY Sat 12th March March IRELAN 4.00pm D V SC Sat 19t 3.00pm Sun 13th March 3.00pmOTLAN h Ma FRAN rch D Sat CE V 2.30pm ENGL 19th Sat 19th March 2.30pm March AND Sat 19t 5.00pm h Ma Sat 19th March 5.00pm rch www.o 8.00pm tterbre wer Sat 19th March 8.00pm Sat 6th February

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y.com

www.otterbrewery.com

Qualifying products are: Otter Amber Ale 9g cask 4% ABV, Otter Ale 9g cask 4.5% ABV and Otter Bitter 9g cask 3.6% ABV

40

Qualifying product is: York Guzzler 9g cask 3.6% ABV Free stock is: Bells Aged 8 Years 70cl 40% ABV *Available to northern depots only

FREE GLASSWARE

FREE POS*

FREE glassware when you buy 2 x 9g casks from the range

FREE POS when you buy 2 x 9g casks from the range

Kit contains: 24 x Goblet glasses

Kit contains: New branding pumpclips 4 x Posters 10 x Tent cards 200 x Drip mats

NEW LISTING

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Qualifying products are: Shepherd Neame Spitfire 9g cask 4.2% ABV, Shepherd Neame Masterbrew 9g cask 3.7% ABV*, Shepherd Neame Spitfire Gold 9g cask 4.1% ABV and Shepherd Neame Whitstable Bay 9g cask 3.9% ABV *Available to southern depots only

Qualifying products are: Ossett Yorkshire Blonde 9g cask 3.9% ABV and Ossett Silver King 9g cask 4.3% ABV *Available to northern depots only

FREE STOCK & GLASSWARE*

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FREE 30L keg & glassware with every new installation of Whitstable Bay Blonde Lager

FREE 30L keg & glassware with every new installation of Samuel Adams

Kit contains: 24 x pint glasses 2 x bar runners

Kit contains: 24 x pint glasses 2 x bar runners

Qualifying product is: Shepherd Neame Whitstable Bay Blonde Lager 30L keg 4.5% ABV Free Stock is: Shepherd Neame Whitstable Bay Blonde Lager 30L keg 4.5% ABV *Available to southern depots only

Qualifying product is: Samuel Adams Boston Lager 30L keg 4.8% ABV Free Stock is: Samuel Adams Boston Lager 30L keg 4.8% ABV

Qualifying products are: Crabbies Alcoholic Ginger Beer NRB 12 x 500ml case 4% ABV and Crabbies Raspberry NRB 12 x 500ml case 4% ABV

SAVE £6

SAVE £5

When you buy 1 x 70cl Jägermeister & 1 x 70cl Jägermeister Spice

When purchasing all three of the Corkys Glitter range

Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV

Qualifying products are: Corky's Glitter Mango 70cl 15% ABV, Corky's Raspberry Glitter 70cl 15% ABV and Corky's Blueberry Glitter 70cl 15% ABV

januarydeals

SAVE £2

41

SAVE £££

SAVE £1.50

Save £2 off a 1.5L bottle and save £1 off a 70cl bottle

FREE STOCK FREE Red Square 70cl Toffee when you buy 5 bottles from the range GET ME FREE

Qualifying products are: Captain Morgan Dark 70cl 40% ABV, Captain Morgan Dark 1.5L 40% ABV and Captain Morgan White Rum 70cl 37.5% ABV

Qualifying product is: Jungfrau 70Cl 30% ABV

Qualifying products are: Red Square Toffee 70cl 20% ABV, Red Square Sloe 70cl 20% ABV and Red Square Vodka 70cl 37.5% ABV Free stock is: Red Square Toffee 70cl 20% ABV

FREE STOCK Buy 11 x 70cl or 5 x 1.5L bottles from the range and receive a FREE 70cl bottle of Eristoff Vodka

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Qualifying products are: Bacardi Carta Blanca 1.5L 37.5% ABV, Bacardi Carta Fuego 70cl 40% ABV, Bacardi Carta Negra 70cl 40% ABV, Bacardi Carta Oro 70cl 40% ABV, Bacardi Oakheart 70cl 35% ABV, Jack Daniels 70cl 40% ABV, Jack Daniels 1.5L 40% ABV, Jack Daniels Tennessee Fire 70cl 40% ABV, Jack Daniels Tennesee Honey 70cl 35% ABV, Eristoff Vodka 70cl 37.5% ABV, Eristoff Vodka 1.5L 37.5% ABV, Bombay Sapphire 70cl 40% ABV, Bombay Sapphire 1.5L 40% ABV Free stock is: Eristoff Vodka 70cl 37.5% ABV

januarydeals

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FREE 24 x 200ml Fever Tree Tonic when you buy 3 bottles of Whitley Neill Gin

FREE POS when you buy 2 bottles of Tequlia Rose Kit contains: 8 x Tent Cards 1 x Bunting 1 x A4 Poster

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Qualifying product is: Whitley Neill Gin 70cl 43% ABV Free stock is: Fever Tree Tonic 24 x 200ml NRB

42

Qualifying product is: Tequila Rose 70cl 15% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

FREE POS

SAVE £1.50

FREE POS when you buy 1 case of Funkin Strawberry Daiquiri or Mojito Cocktail Mixer and 1 x 70cl Kraken Rum Kit contains: 12 x Jam Jars 2 x Chalk Boards

Qualifying products are: Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB

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FREE glassware when you buy 4 cases from the Frobishers Juice Range

FREE 24 x 330ml Coke Zero when you buy 2 cases from the 330ml range GET ME FREE

Qualifying products are: Appletiser 24 x 275ml NRB case and Appletiser Apple & Pomegranate 24 x 275ml NRB case

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FREE case of Frobishers Fusion when you buy 3 cases from the range

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Qualifying products are: Britvic J2O Spritz Apple & Watermelon 24 x 275ml NRB, Britvic J2O Spritz Pear & Raspberry 24 x 275ml NRB, Britvic J2O Spritz Peach & Apricot 24 x 275ml NRB, Pepsi Cola 24 x 330ml NRB, Diet Pepsi Cola 24 x 330ml NRB, Pepsi Max 24 x 330ml NRB, R Whites Raspberry 24 x 330ml NRB, R Whites Cloudy Lemonade 24 x 330ml NRB Free stock is: Britvic J2O Spritz Apple & Watermelon 24 x 275ml NRB, Britvic J2O Spritz Pear & Raspberry 24 x 275ml NRB and Britvic J2O Spritz Peach & Apricot 24 x 275ml NRB

januarydeals

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43

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FREE 24 x 355ml Monster Ultra when you buy 2 cases from the range

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Qualifying products are: Schweppes Orange Juice 24 x 125ml NRB, Schweppes Pineapple Juice 24 x 125ml NRB, Schweppes Tomato Juice 24 x 125ml NRB, Schweppes Lemonade 24 x 125ml NRB, Schweppes Tonic 24 x 125ml NRB, Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Bitter Lemon 24 x 125ml NRB, Schweppes Canada Dry Ginger Ale 24 x 125ml NRB. Free stock is: Schweppes Tonic 24 x 125ml NRB

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SAVE £2.40

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£2.40 off every case of 24 bottles

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Qualifying products are: Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB, Schweppes Lemonade 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Slimline Tonic 24 x 200ml NRB, Schweppes Slimline Bitter Lemon 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml NRB, Schweppes Bitter Lemon 24 x 200ml NRB and Schweppes Canada Dry Ginger Ale 24 x 200ml NRB. Free stock is: Schweppes Tonic 24 x 200ml

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januarydeals

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Qualifying products are: Bad Eye Deer Zinfandel Rose 75cl 10% ABV, Jack & Gina Zinfandel Rose 75cl 10.5% ABV (6), Lyric Pinot Grigio Blush 75cl 12.5% (6), Millstream Rose 75cl 15% ABV, Ponte Pinot Grigio Rosato 75cl 12% ABV (6) and Aimery Cabernet Rose 75cl 14% ABV (6)

44

On the dray in January On deliveries from 1st January until 28th January 2017

Lancaster Brewery

Heineken UK/Theakston

Adnams

LANCASTER BLACK

ATLANTIC RED

OLD ALE

STYLE SEE SMELL TASTE

PREMIUM ALE ABV 4.5% DARK, ROSEWOOD BLACK SMOKEY MALT, COFFEE AND CHOCOLATE ROASTED MALT, SPICY HOPS AND CHOCOLATE

STYLE

RED ALE ABV 4.3%

STYLE

PREMIUM ALE ABV 4.1%

SEE

MAHOGANY RED

SEE

DEEP COPPERY RED

SMELL

FLORAL

SMELL

TOFFEE, CARAMEL

TASTE

SMOOTH, HONEYED, SPICY

TASTE

LIQUORICE AND CARAMEL

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Full bodied roasted malt leading into the chocolate and spicy fresh hops.

HIGHLIGHT

A full bodied American red ale brewed with Pilgrim hops to give a spicy, honey, cedar-wood character.

HIGHLIGHT

Brewed with Boadicea hops with an aroma of caramel and nutty chocolate.

Toffee and chocolate with hints of red fruit also provide for a unique taste.

PRICE

£124.30

PRICE

£124.85

PRICE

£112.14

Hop Back Brewery

WINTER LIGHTNING STYLE

PREMIUM ALE ABV 5.5%

Skinner's Brewery

GTA STYLE

BEST BITTER ABV 3.8%

SEE

PALE CHESTNUT

SEE

GOLD

SMELL

GRASSY HOP, SPICY BISCUIT

SMELL

HONEY

TASTE

DRY, HOPPY, SPICY BITTER

TASTE

HOPPY

BITTER

BITTER

SWEET

SWEET

HIGHLIGHT

Chestnut brew with Kent hops and delicate spices.

HIGHLIGHT

A strong malty flavour is balanced by the floral hops and real Cornish honey.

A well balanced golden ale, not too sweet with a moreish, fruity finish.

PRICE

£124.00

PRICE

£114.95

FARNHAM WHITEBINE STYLE

GOLDEN ALE ABV 4.0%

Upham Brewery

januarydeals

Hogs Back Brewery

Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

SPRINTER STYLE

GOLDEN ALE ABV 3.8%

SEE

BRIGHT & GOLDEN

SEE

DEEP GOLDEN

SMELL

SPICY HOP & FRUITY

SMELL

TASTE

BALANCE OF SWEETNESS AND BITERNESS

TASTE

LYCHEES, GRAPEFRUIT, MALT GRAPEFRUIT WITH CEDAR AND SPICE

BITTER

BITTER

SWEET

SWEET

HIGHLIGHT

Brewed with 100% Farnham Whitebine hops.

A fresh Golden bitter with earthy, peppery notes. Grown exclusively by our brewers and harvested on September 17th 2015.

HIGHLIGHT

Vibrant and refreshing ale with notes of lychee and grapefruit, balanced by subtle, smooth flavours of cedar and spice.

PRICE

£120.75

PRICE

£106.90

45

On the dray in February On deliveries from 29th January until 25th February 2017 Heineken UK/Theakston

THEAKSTON MASHAM FOUR & TWENTY

Greene King

GRUBBER STYLE

PREMIUM ALE ABV 4.2% BLONDE TROPICAL AND CITRUS FRUITS TROPICAL FRUITS, FLORAL AND SPICY

SEE SMELL TASTE

STYLE

CRAFT CASK ABV 4.2%

Marstons Beer Company

RINGWOOD MAULER STYLE

GOLDEN BEER ABV 3.9%

SEE

SHIMMERING GOLD

SEE

GOLDEN

SMELL

FLORAL

SMELL

FRUITY AND FLORAL

TASTE

RICH MALT, PLUM, PINE NUT

TASTE

DRY, BALANCED BITTERNESS

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

A refreshing and fruity golden ale with tropical notes.

HIGHLIGHT

An amber-coloured pale ale with a honeyed aroma and flavour, balanced by a refreshing zesty fruit finish. Perfect for a summer’s day.

HIGHLIGHT

The perfect balance;a golden craft beer delivering crisp bitterness, combined with a thirst quenching refreshing finish.

Best enjoyed with a rack of ribs.

PRICE

£105*

PRICE

£124.16

PRICE

£114.98

*Fixed price

Skinner's Brewery Wadworth & Co Ltd

DIRTY RUCKER STYLE

BEST BITTER ABV 3.9%

SPLENDID TACKLE STYLE

GOLDEN ALE ABV 4.2%

SEE

DARK COPPER

SEE

PALE

SMELL

MALTY, FRUITY

SMELL

CITRUS

TASTE

FULL BODIED, PEPPERY

TASTE

HOPPY

BITTER

BITTER

SWEET

SWEET

HIGHLIGHT

A bold ruby bitter, fruity on the palate with a malty sweetness that leads to a peppery note for a smooth finish.

HIGHLIGHT

Golden amber beer that’s refreshing and full of life with delicate tropical fruits notes throughout. Strong lemon and orange notes. A taste of bittersweet malt with a light citrus taste.

PRICE

£111.85

PRICE

£114.95

februarydeals

Exmoor Ales

Arundel Brewery

ANTLER

SESSION IPA

STYLE

BITTER ABV 4.0%

STYLE

INDIAN PALE ALE ABV 4.2%

SEE

COPPER

SEE

AMBER

SMELL

TOASTED, ROASTED COFFEE

SMELL

CITRUS & GRASSY HOP

TASTE

NUTTY, RICH FRUIT

TASTE

CITRUS FRUIT, HOPPY

BITTER

BITTER

SWEET

SWEET

HIGHLIGHT

Dark amber in colour with a nose of popcorn and toffee, spiked by a light tropical fruit which leaves taste buds calling for more.

HIGHLIGHT

The transatlantic influence of American brewing inspired us to make a beer with big, bold hops in an easy drinking, sessionable style.

PRICE

£109.33

PRICE

£106.65

46

Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

Save ÂŁs and stock up on Wine and Spirits for Valentines Day

februarydeals

Deals are effective on deliveries between 29th January and 25th February 2017 47

SAVE £7.50*

Qualifying product is: Greene King London Glory 9g cask 4.1% ABV *Available to southern depots only

SAVE £6.50

SAVE £7.50

Qualifying product is: Salopian Shropshire Gold 9g cask 3.8% ABV

SAVE £6.50*

Qualifying product is: J W Lees Cask Bitter 4% ABV *Available to northern depots only

SAVE £6.50

Qualifying product is: Purity Pure UBU 9g cask 4.5% ABV

FREE STOCK FREE 70cl Smirnoff when you buy 3 x 9g casks from the range

GET ME FREE

februarydeals

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV

Qualifying products are: Marston's Pedigree 9g cask 4.5% ABV, Marston's Pedigree 18g cask 4.5% ABV*, Marston's 61 Deep Pale Ale 9g cask 3.8% ABV, Thwaites Wainwright Golden Ale 9g cask 4.1% ABV, Marston's Wychwood Hobgoblin 9g cask 4.5% ABV, Wychwood Hobgoblin Gold 9g cask 4.2% ABV Free stock is: Smirnoff Red Vodka 70cl 37.5% ABV *Available to northern depots only

FREE STOCK*

FREE POS

FREE POS

Free 70cl Bells when you buy 3 x 9g casks

FREE POS when you buy 2 x 9g casks

FREE POS when you buy 2 x 9g casks

Kit contains: 200 x Drip mats 2 x Bar runners, 1 x Perm pump clips 12 x branded glasses

Kit contains: Permanent 3D pump clip 200 x drip mats 5 x bar towels 6 x pint glasses

GET ME FREE NEW LISTING Qualifying product is: York Guzzler 9g cask 3.6% ABV Free stock is: Bells Aged 8 Years 70cl 40% ABV *Available to northern depots only

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620572 Bombardier Pale Ale Bar Runner V2 OL Amend KJ.indd 1

Qualifying product is: Wells Bombardier Pale Ale 9g cask 3.6% ABV

06/09/2016 16:24

Qualifying product is: Black Sheep Best Bitter 9g Cask 3.8% ABV

FREE POS

SAVE £2

FREE 6 Nations POS when you buy 2 x 9g casks Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

Kit contains: 1 x Limited edition Rugby TROOPER T-Shirt 1 x bar runner 125 x drip mats 1 x Rugby TROOPER pump clip

ALC. 4.8% vol.

tackle a

ALC. 4.8% vol.

Qualifying product is: Robinsons Trooper 9g cask 4.8% ABV

Qualifying products are: Crabbies Alcoholic Ginger Beer NRB 12 x 500ml case 4% ABV and Crabbies Raspberry NRB 12 x 500ml case 4% ABV

SAVE £6

SAVE £££

SAVE £5

When you buy 1 x 70cl bottle of Jagermeister & 1 x 70cl bottle of Jagermeister Spice

Save £2 off a 1.5L bottle and save £1 off a 70cl bottle

When purchasing all three of the Corkys Glitter range

www.IronMaidenBeer.com

Qualifying products are: Jagermeister 70cl 35% ABV and Jagermeister Spice 70cl 25% ABV

#trooperbeer

Qualifying products are: Captain Morgan Dark 70cl 40% ABV, Captain Morgan Dark 1.5L 40% ABV and Captain Morgan White Rum 70cl 37.5% ABV

Qualifying products are: Corky's Glitter Mango 70cl 15% ABV, Corky's Raspberry Glitter 70cl 15% ABV and Corky's Blueberry Glitter 70cl 15% ABV

SAVE £1.50

Qualifying product is: Jungfrau 70Cl 30% ABV

FREE STOCK

FREE POS

FREE Red Square 70cl Toffee when you buy 5 bottles from the range

FREE 24 x 200ml Fever Tree Tonic when you buy 3 bottles of Whitley Neill Gin

FREE POS when you buy 2 bottles of Tequlia Rose

GET ME FREE

Qualifying products are: Red Square Toffee 70cl 20% ABV, Red Square Sloe 70cl 20% ABV and Red Square Vodka 70cl 37.5% ABV Free stock is: Red Square Toffee 70cl 20% ABV

februarydeals

FREE STOCK

Kit contains: 8 x Tent Cards 1 x Bunting 1 x A4 Poster

GET ME FREE

Qualifying product is: Whitley Neill Gin 70cl 43% ABV Free stock is: Fever Tree Tonic 24 x 200ml NRB

Qualifying product is: Tequila Rose 70cl 15% ABV

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FREE GLASSWARE & POS

FREE POS

FREE Chambord Royale kit when you buy 2 x 70cl bottles of Chambord

FREE POS when you buy 4 x 70cl or 2 x 1.5L bottles

Kit contains: 6 x Chambord flutes 10 x tentcards 1 x recipe card

Kit contains: 8 x barrel back vessels and tent cards

Qualifying product is: Jameson Irish Whiskey 70cl 40% ABV and Jameson Irish Whiskey 1.5L 40% ABV

Qualifying product is: Chambord Raspberry Liqueur 70cl bottle 16.5% ABV

FREE POS

SAVE £1.50

FREE STOCK FREE case of Frobishers Fusion when you buy 3 cases from the range

FREE POS when you buy 1 case of Funkin Strawberry Daiquiri or Mojito Cocktail Mixer and 1 x 70cl Kraken Rum Kit contains: 12 x Jam Jars 2 x Chalk Boards

februarydeals

Qualifying products are: Funkin S'berry Daiquiri C'tail Mix 6 x 1L, Funkin Mojito Cocktail Mixer 6 x 1L and Kraken 70cl 40% ABV

Qualifying products are: Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB

Qualifying products are: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml NRB Free stock: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml NRB

FREE GLASSWARE

FREE STOCK

FREE STOCK

FREE glassware when you buy 4 cases from the Frobishers Juice Range

FREE 24 x 200ml tonic when you buy 4 cases from the range

FREE 24 x 330ml Coke Zero when you buy 2 cases from the 330ml range

GET ME FREE GET ME FREE

Qualifying products are: Frobishers Apple Juice 24 x 250ml NRB, Frobishers Cranberry Juice 24 x 250ml NRB, Frobishers Orange Juice 24 x 250ml NRB and Frobishers Tomato Juice 24 x 250ml NRB

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Qualifying products are: Coca Cola 24 x 200ml NRB and Diet Coke 24 x 200ml NRB Free stock is: Schweppes Tonic 24 x 200ml

Qualifying products are: Coca-Cola 24 x 330ml NRB, Diet Coke 24 x 330ml NRB, Coke Zero 24 x 330ml NRB Free stock is: Coke Zero 24 x 330ml NRB

SAVE £3.00

SAVE £3.00

£3.00 off every case of 6 bottles

£3.00 off every case of 6 bottles

Qualifying products are: Jack Rabbit Chardonnay 75cl 13.5% ABV, Jack Rabbit Medium Sweet White 75cl 11.5% ABV, Jack Rabbit Pinot Grigio 75cl 13% ABV, Jack Rabbit Sauvignon Blanc 75cl 13% ABV, Jack Rabbit Pinot Grigio Rose 75cl 11.5% ABV, Jack Rabbit White Zinfandel 75cl 10.5% ABV, Jack Rabbit Merlot 75cl 13% ABV and Jack Rabbit Shiraz 75cl 13% ABV

SAVE £1.20

SAVE £2.40

£1.20 off every case of 12 bottles

£2.40 off every case of 24 bottles

Qualifying products are: Jack Rabbit Chardonnay 187ml 13% ABV, Jack Rabbit Pinot Grigio 187ml 12% ABV, Jack Rabbit Sauvignon Blanc 187ml 12% ABV, Jack Rabbit White Zinfandel 187ml 11% ABV, Jack Rabbit Shiraz 187ml Bottle 13% ABV, Jack Rabbit Merlot 187ml 13.5% ABV

Qualifying product is: Jack Rabbit Sparkling White 75cl 9.5% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

Qualifying products are: Ponte Pinot Grigio 187ml (24), Ponte Merlot 187ml (24) and Ponte Pinot Rosato 187ml (24)

SAVE £2.40

SAVE £3 off a case of 6

SAVE £2.40 off a case of 6

Qualifying products are: Aimery Cremant De Limoux Brut 75cl 15% ABV, Aimery Cremant De Limoux Rose Nv 75cl 12.5% ABV, Segura Viudas Brut 75cl 15% ABV, Segura Viudas Rosado 75cl 15% ABV, Symphoniae Prosecco Docg Extra Dry 75cl 11% ABV, Chapel Down Brut 75cl 12% ABV

Qualifying products are: Bad Eye Deer Zinfandel Rose 75cl 10% ABV, Jack & Gina Zinfandel Rose 75cl 10.5% ABV (6), Lyric Pinot Grigio Blush 75cl 12.5% (6), Millstream Rose 75cl 15% ABV, Ponte Pinot Grigio Rosato 75cl 12% ABV (6) and Aimery Cabernet Rose 75cl 14% ABV (6)

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

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februarydeals

SAVE £3

ER F F O LE B A IL A TO V A Y R UA RY N A J UA R B FE

BUY 2 CASES OF 330ML ICON AND GET A FREE CASE OF NEW COCA-COLA ZERO 330ML ICON © 2016 The Coca-Cola Company. All rights reserved. COCA-COLA, COCA-COLA ZERO, DIET COKE, TASTE THE FEELING and the CONTOUR BOTTLE are registered trademarks of The Coca-Cola Company. T’s & C’s apply. Offer available subject to availability between 01/01/17 to 25/02/17.