Page 1

june 2018

New & improved

Order online, anytime‌ We have more online exclusive deals available so don’t miss out! Deals are effective on deliveries between 27th May and 30th June 2018 TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery.Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.


june 2018 For fantastic deals and offers on drinks to create a standout retail offering to get your pub ready for the FIFA World Cup™, turn to page 6. Don’t miss the new and improved Publican Channel, where you will be able to stay up-to-date with advice on driving footfall, best practice, and business building ideas as well as finding even more exclusive online deals. If you’re not already registered, contact your Customer Account Manager for login deals. Contents 3. Summer football 4. May calendar

New & improved

Thank you to all those who entered this years’ Ei Group Awards for Excellence. There were many fantastic entrants and the shortlist will be announced in due course.

New and improved Publican Channel Following your feedback, changes to the Publican Channel are now underway with the recent launch of a brand new Dashboard. More improvements will be made in the near future and will allow easier access to online ordering, better search functionality and a more streamlined view. If you do not currently have access to the Publican Channel please call the Customer Contact Centre on 033 33 20 20 85 for login details.

6. Online deals 8. Deals 11. On the dray 12. The Craft Tap Contact us Customer Contact Centre: 0 33 33 20 20 85 Publican Recruitment: 0 33 33 20 00 36 Training: 0 33 33 20 35 75 eipublicanpartnerships.com Ei Group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

2

New Personal Support Programme for all Ei Publican Partnerships pub teams From May you will be receiving through your Regional Manager a pub pack with details of the new free personal support programme, including free counselling, for all members of your pub team. The support is provided by the Licensed Trade Charity, an independent organisation that supports all pub and bar workers. As well as free counselling, the helpline provides support for other issues such as Housing, Money, Health and Training.

Any member of your team can use these services - visit www.licensedtradecharity. org.uk or call the 24/7 helpline 0808 801 0550. Financial support may also be available for those needing more support e.g. help with rent or paying essential bills if someone is off sick and not earning enough, or support for children of those working in a pub.

Don’t miss out on the fantastic FIFA World Cup™ deals on page 7.

The summer of football is set to be a good one!

SAVE £7

The FIFA World Cup™ is nearly upon us so it’s time to tick off those final actions on your checklist ahead of an exciting summer of football. Expected to be one of the busiest occasions of the year for pubs, it’s important to make your business stand out as the place to be to watch all the unmissable action.

Send your pub to promotion In the run up to the FIFA World Cup™, promoting your pub and the games that you will be showing will be important to notify customers of your offering. Outside • Put out A-Boards and banners facing the flow of customers or traffic • Ensure external chalkboards are updated • Organise your team to do a flyer drop to your local area advertising the games and your food and drink offer Inside • Make sure to display fixture posters where customers can see them • Use table talkers with your drink offers • Advertise your VIP areas if you have them and any preorder options available

Digital • Social media is big for sport – get talking about the games on your social media platforms • Create events and invite your customers, this will give you an indication of what footfall to expect • Invite local businesses and your neighbours to watch the games after work

Make sure your team is the winning team Almost more important than the home team is your team behind the bar. Make sure your team is fully briefed ahead of the big games and be the perfect manager. • Have a plan and stick with it • Involve the whole team – engage your staff and get them involved in the planning process • Allocate roles and tasks for all team members • Incentivise your team to be prepared and to achieve their sales targets

Stats behind the opportunity ¼

of consumers

visit pubs to watch live sport1

1. CGA 2. FIFA

1bn

people tuned in

to watch the 2014 FIFA World Cup™ Final2

SEE PAGE 7

Speed through your sales Speed of service is important as it allows you to serve more customers more efficiently, resulting in greater takings. • Offer table service – get customers to hold up red or yellow cards when they are ready to order • Encourage customers to pre-order drink on arrival for half time • Consider rounding up your pricing to make it easier to serve and improve your cash margins • Ensure you have enough staff available that, if needed, barrels can be changed during the game

For more tips on how to become the winning pub this summer visit the Publican Channel now to download the FIFA World Cup™ Making the Most of Guide.

75%

of fans choose

their pub before match day so get the message out early

3


july

monday

tuesday

wednesday

thursday

friday

saturday

sunday

1

F1: Austrian GP Football: FIFA World Cup™ Round of 16

First delivery date for July deals Tennis: Wimbledon Football: FIFA World Cup™ Round of 16

Tennis: Wimbledon Cycling: Tour de France

Cycling: Tour de France

National Pub Fortnight Cycling: Tour de France

2

9

16

23

Tennis: Wimbledon Cricket: England v India 1st Twenty20 Football: FIFA World Cup™ Round of 16

Tennis: Wimbledon Cycling: Tour de France Football: FIFA World Cup™ Semi Finals

Cycling: Tour de France Cricket: England v India 3rd ODI

National Pub Fortnight Cycling: Tour de France

3

10

17

24

4

American Independence Day Tennis: Wimbledon

11

Tennis: Wimbledon Cycling: Tour de France Football: FIFA World Cup™ Semi Finals

18

Cycling: Tour de France

25

Last order date for July deals National Pub Fortnight Cycling: Tour de France

First delivery date for August deals

30

National Pub Fortnight

Tennis: Wimbledon

Tennis: Wimbledon Cycling: Tour de France Cricket: England v India 1st ODI

Golf: British Open Cycling: Tour de France

First order date for August deals

5

Tennis: Wimbledon Cricket: England v India 2nd Twenty20 Football: FIFA World Cup™ Quarter Finals

12

Tennis: Wimbledon Cycling: Tour de France

19

National Pub Fortnight Golf: British Open Cycling: Tour de France

26

Last delivery date for July deals

1

13

20

27

World Chocolate Day Tennis: Wimbledon Cycling: Tour de France Football: FIFA World Cup™ Quarter Finals

Tennis: Wimbledon Cycling: Tour de France Cricket: England v India 2nd ODI Football: FIFA World Cup™ 3rd Place Play-off

National Pub Fortnight Golf: British Open Cycling: Tour de France

National Pub Fortnight Cycling: Tour de France

7

14

21

28

National Pub Fortnight Cycling: Tour de France

National Pub Fortnight Cycling: Tour de France

31

6

2

3

Tennis: Wimbledon Cycling: Tour de France Cricket: England v India 3rd Twenty20 F1: British GP

Tennis: Wimbledon Cycling: Tour de France Football: FIFA World Cup™ World Cup Final

National Pub Fortnight Golf: British Open F1: German Grand Prix Cycling: Tour de France

National Pub Fortnight Cycling: Tour de France F1: Hungarian Grand Prix

4

8

15

22

29

5

National Pub Fortnight

Wimbledon

FIFA World Cup™Final

Advertise early so customers know that you will be showing coverage throughout the tournament  Introduce a tennis themed menu which includes cream teas, Eton Mess and Pimms

The much anticipated final takes place this month, make sure your screens are accessible and you’ve got a quality AV system so fans don’t miss a single moment of the action

Decorate your pub in a British theme to support the British hopefuls Andy Murray and Kyle Edmund 2 - 15

Go all out to celebrate the two remaining teams by decorating your pub in their flags, and offering themed menus from those countries

American Independence Day Decorate your pub in stars and stripes to get everyone in the mood Offer an American-style menu which includes hot dogs, burgers and ice cream sundaes Have deals on US craft beer to celebrate the great USA

4

15

4

Don’t miss out on all the fantastic FIFA World Cup™ deals on page 7

National Pub Fortnight

School Summer Holidays

20-5

Host events to entice families like face painting, bouncy castles and treasure hunts

Encourage customers to celebrate the great British pub culture Host a beer or cider festival to showcase your range and encourage a wide demographic of customers into your pub Get customers involved by hosting live music acts, family fun days or barbecues

A barbecue will attract families to your pub and increase stay time

Sport

Make sure your outside area is equipped for the amount of families that will be enjoying time at your pub

The Tour de France will be taking place over this month, make sure to show coverage and offer deals to those who cycle to your pub to watch the action Golf fans will be coming to the pub to watch the British Open, offer deals on traditional British food such as sausage and mash and steak pie The Grand Prix and International Cricket will also be taking place this month, so be sure to advertise all of the sport you will be showing

5


£1 ONLINE EXCLUSIVE DEALS

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Budweiser

Grolsch

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14th June, don’t miss out on these fantastic deals

june deals

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june deals

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Call your Customer Account Manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 9


On the dray

WINES

Jack Rabbit SAVE £3.50

EI GROUP EXCLUSIVE

WHEN YOU BUY A CASE OF 6 X 75CL

AVAILABLE FROM 4 JUNE WHILST STOCKS LAST

Marstons

£1

Hit the Bar Thwaites Original STYLE

FREE Stock

Jack Enchanced Rabbit Single Serve £1 POS FREE STOCK FREE CASE WHEN YOU BUY 8 CASES ORDERED IN CASES OF 12 BOTTLES

Sparkling Wines SAVE £2.40

WHEN YOU BUY A CASE OF 6 X 75CL

Enchanced Deal online

SEE

Light amber

SMELL

Malty, floral, apple

TASTE

Smooth, caramel, balanced bitterness

Greene King

Skinner's Brewery

Bo66y Beer

Kickov

STYLE

HIGHLIGHT

PRICE

£112.30

STYLE

Premium ABV 4.3%

SEE

Light gold

SEE

Golden

SMELL

Fragrant & floral

SMELL

Citrus

TASTE

Floral, with citrus & mango undertones

TASTE

Floral

BITTER

BITTER

SWEET

SWEET

SWEET Hit the bar with this easy drinking ale that’s perfect to watch the Big Match with

Blonde ABV 4.1%

HIGHLIGHT

A light, blonde beer dedicated to the World Cup winning captain, Bobby Moore. A donation from each pint purchased goes to the Bobby Moore fund.

HIGHLIGHT

The People's Golden Ale

PRICE

£131.37

PRICE

£120.82

Enchanced

POS £1

Schweppes FREE STOCK

Britvic Soft Drinks £1 FREE STOCK

FREE

WHEN YOU BUY 5 GET 1 FREE

WHEN YOU BUY 3 GET 1 FREE + POS

Stock

GET ME FREE Enchanced

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Enchanced

FREE

£1 Cola Coca European Partners £1 Stock FREE STOCK FREE STOCK

FREE Stock

Enchanced

POS

Enchanced

POS

WHEN YOU BUY A CASE FROM THE 330ML NRB RANGE

Enchanced

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SAVE £1.00

Stock

POS POS

£1

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POS Call your Customer Account Manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com

Fullers

Wotter Shot

Fever Pitch

Beachcomber

Standard ABV 4%

Stock

Enchanced

GET ME POS FREE

STYLE

Pale Ale ABV 4.2%

STYLE

Golden Ale ABV 4.0%

SEE

Pale gold

SEE

Gold

SEE

Straw

SMELL

Cedar, peach

SMELL

Spicy hop

SMELL

Citrus

TASTE

Light zesty

TASTE

Spicy hop, crisp balanced

TASTE

Refreshing, fruity

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Wotter Shot is a fantastic refreshing Summer seasonal brewed to support the FIFA World Cup™.

HIGHLIGHT

As the temperature rises to fever pitch for football fans everywhere this certain winner will go down easier than a continental dive.

HIGHLIGHT

Zesty golden ale.

PRICE

£119.10

PRICE

£118.07

PRICE

£126.64

FREE

WHEN YOU BUY 3 X BIBS

GET ME FREE

Marstons

STYLE

£1

MINERALS

Otter Brewery Ltd

Salopian Brewery

Exile (Brewed By Exmoor Ales)

Hoptwister

Wicked Wolf

STYLE

Premium ABV 4.5%

STYLE

Golden Ale ABV 4.2%

june on the dray

Stock

june deals

Amber ABV 3.6%

BITTER

FREE

10

On deliveries from 27th May until 30th June 2018

Timothy Taylor's

Knowle Spring Blonde STYLE

Premium ABV 4.2%

SEE

Golden

SEE

Straw

SEE

Pale, golden, straw

SMELL

Citrus

SMELL

Fruit, floral

SMELL

Citrus, grapefruit, floral

TASTE

Fresh, citrus, grapefruit

TASTE

Fruit, clean finish

TASTE

Zesty, spiced orange

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Citrusy golden ale.

HIGHLIGHT

A spirited collaboration with the master gin-makers of Wicked Wolf using Juniper berries in the brewing process.

HIGHLIGHT

Floral and grapefruit aromas, spiced orange followed by aromatic citrus hop flavours to finish.

PRICE

£123.16

PRICE

£123.87

PRICE

£131.25

11


june 2018

If undelivered please return to: Marketing Department, Ei Group plc, 3 Monkspath Hall Road, Solihull, West Midlands B90 4SJ

Available on The Craft Tap Greene King Brewing & Retailing

Over Easy STYLE

Ale ABV 3.8% (30L)

TASTING NOTES

Laid back and refreshing with a golden sunshine glow. Rye and Crystal malts reveal toffee and spice while Pale & Carapils malts add sweetness and body. Triple hopped for a bold citrus splash and punchy aroma.

Heineken

Maltsmiths Bavarian Pilsner STYLE

Lager ABV 4.6% (30L)

TASTING NOTES

The perfect refreshment. A crisp, clean pilsner, but with lovely pine and citrus and almost earthy hop notes, it gives this beer depth without being heavy.

Woodforde's

Black Sheep Brewery

Norada

54° North

STYLE

Ale ABV 4.3% (30L)

STYLE

Lager ABV 4.5% (30L)

TASTING NOTES

This killer pale ale is a golden, tropicalscented, hop-filled beer bursting with character. Hints of mango and papaya twist through a goldmine of citrusy goodness, topped off with a tower of hops to create a light beer that leaves you thirsty for more.

TASTING NOTES

Refreshing pale lager with a clean, fresh hop aroma and excellent balance. Sharp and crisp on the tongue with light malt notes.

Meantime Brewing Co

Harvey & Son (Lewes)

Leeds Brewery Co

Gold Bier

American Pale

PALE

London Pale Ale

Back Yard Brewery Sweden

Shed Head

STYLE

Ale ABV 4% (30L)

STYLE

Ale ABV 4.8% (50L)

STYLE

Ale ABV 4.3% (50L)

STYLE

Ale ABV 4.6% (30L)

TASTING NOTES

This dry, balanced ‘bier’ has a soft malt palate that is offset by the gentle bitterness of local Fuggle and Golding hops. A thirst quenching and refreshing brew.

TASTING NOTES

An American hop bomb. Produced using a blend of 100% American hops, this pale ale delivers a crisp, clean and hugely refreshing citrus finish.

TASTING NOTES

Imported American Cascade and Centennial hops create complex citrus aromas that pair brilliantly with the Golding Kentish hops that impart the traditional bitterness expected from quality pale ales.

TASTING NOTES

Dry hopped with Cascade and Citra to give a distinct and inviting hop aroma. Refreshing and easy to drink but with a perfect balance of bitterness and tropical fruit aromas.

Shepherd Neame

Adnams

Five Grain

Bicycle Kick

STYLE

Lager ABV 5% (30L)

TASTING NOTES

Five grains provide a clean malt base, which delivers a golden, refreshing, full-bodied lager. This is overlaid with a delicate and refreshing citrus aroma from Strisselspalt hops, grown in the Alsace region of France.

STYLE

Lager ABV 5.1% (30L)

TASTING NOTES

This Kölner has a fresh and lively kick with biscuity malt flavours, good bitterness to keep you on the edge of your seat and delicate aromas of fragrant lemongrass with a touch of honey. Serve cool, especially when temperatures are rising.

You’ll only be able to dispense these brands if you have ‘The Craft Tap’ installed. Call your Customer Account Manager on 0 33 33 20 20 85 for more information. To view the Terms & Conditions please visit the Deals&Ideas section on the Ei Publican Partnerships website or the Terms & Conditions section when ordering online.

deals&ideas June 2018  
deals&ideas June 2018