Enterprise with you every step of the way

Running your own pub business the complete guide

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About us We have a portfolio of over 5,000 pubs offering an outstanding selection of pub business opportunities for new and existing publicans.

We provide our publicans with industry leading help, advice and support including marketing, trade building and award winning training.

Our highly experienced operations team offers bespoke advice and help to all our publicans.

We believe in empowering our publicans to run their pub in their own way and facilitating and encouraging their plans for growth and development.

We encourage our publicans to be actively involved in their local area, placing their pub at the heart of the local community they serve.

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Contents 2

Why Enterprise?

4

Our team

6

Our agreements

8

Steps to running your own pub

10 It’s easy to get started 12 Get a headstart 14 Things you should know For more information about becoming an Enterprise publican call:

0121 256 3333 or visit enterpriseinns.com 1

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Why Enterprise?

For over 20 years we have helped thousands of people just like you realise their dream of running their own successful pub business. Here are some of the reasons why they chose the UK’s leading leased and tenanted pub company.

Our pubs We have an exceptionally good portfolio of quality pubs from traditional cask ale pubs, destination food venues through to sports and community pubs. They are located in town centres, villages and at the heart of many communities.

Agreements We offer a choice of agreements tailored to your needs.

Once you apply for a specific pub business we will ensure the agreement meets your personal requirements.

Brand portfolio We offer an extensive range of international, national, regional and local brands, including an exceptional range of cask ales.

Our team at your service Enterprise has years of experience helping people just like you to find and run their perfect pub business.​Our dedicated teams will give you expert help, advice and support every step of the way.

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“There has been a 25% increase in the number of pub owners aged between 25-34 in the past three years, who now run about one in every seven pubs overall.”

Source: morningadvertiser.co.uk

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Our team

Here for you every step of the way Recruitment Team Once you have registered your interest in looking for a pub with Enterprise you will be assigned your own dedicated recruitment team member who will offer all the help and support you need.

Regional Manager Your Regional Manager is one of your main contacts at Enterprise. They will offer you professional business advice including keeping you up to date with the latest trade building & marketing initiatives and product deals.

Training Team We are committed to providing relevant and industry leading training support for both new and highly experienced publicans. We provide training days as well as online training options for you and your team.

Property Team Our Property Team is committed to ensuring the pubs we offer for let are fit for purpose and that our publicans are given every opportunity to maximise the trading potential of their pub. To help our publicans manage their property responsibilities we have developed a range of property support services.​We also provide a 24 hour property helpline.

Marketing Team Our Marketing Team will provide you with advice, support and kits to help drive footfall and sales in your pub. You will find inspiration and some great product deals in your regular copy of Deals & Ideas. ​

​Customer Account Manager A dedicated Customer Account Manager will contact you at a specified time each week to take your drinks order. You can now also register to order online.

Credit Control Manager Our Credit Control Team are here to assist you with managing your account on a day-to-day basis and provide support with copy invoices and statement queries.

This information is also readily available, when you become a publican with Enterprise, in your online account. ​ 5

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Our agreements

Choose the right agreement for you Retail Partnership Tenancy n Shorter

agreements for a fixed term of 3 or 5 years which

are contracted out of the Landlord and Tenant Act 1954 n Enterprise n Rent

is responsible for all repairs to the exterior structure and services

is subject to annual indexation by reference to the Retail Price Index

n Option

to be free of tie on wines, spirits, minerals, packaged lager and

packaged cider via tie release fees

Beacon Retail Partnership Tenancy n Competitive n Enterprise n You

will redecorate and refurbish the property

will receive ongoing marketing and retail standards support

n Greater n You

local retail prices and guaranteed gross profit margins

levels of support for you and your business

will operate on an initial Tenancy At Will agreement for up to 12 weeks.

You can then change to a fixed term tenancy of up to 5 years

Commercial Lease (Free of Tie) n Option

at selected sites to negotiate a lease that’s Free of Tie for

10 or 20 years n Fully

protected under the Landlord and Tenant Act 1954, with the right

to renew n You

have full responsibility for repairs

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Steps to running your own pub Running your own pub business and supporting your local community is really more of a way of life than a ‘job’.

1 2

Choosing the right pub business for you Now you need to think about the type of pub to

Please visit enterpriseinns.com/run-a-pub

suit your skills and personality. The style of pub

to view our available properties. Consider our

you choose is the first step towards running your

range of agreements from Tenancy and Lease

own business.

or Free of Tie. ​

Fact finding / getting started Once you have selected some pubs you are

You can contact our Recruitment Team who will

interested in, you can use our compare feature

be happy to provide you with more information.

to help you draw up a shortlist. We would also

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recommend visiting the pubs as a customer to

Please call:

check they are right for you.

0121 256 3333

Let’s meet and talk Once you have chosen a pub, and are ready to

After the meeting we will both have a clear

progress, contact our Recruitment team. Our

idea of what the next steps towards getting

Recruitment Co-ordinators will be interested to

your own pub should be. We will either invite

find out more about you and your ideas for the

you to continue your application for your chosen

pub. We will send you a Pub Business Facts

pub, or suggest a few alternatives for you to

Pack for your chosen pub and arrange a time for

consider. If we agree to continue your application

you to meet the Regional Manager or Divisional

for a specific pub it’s time to start planning your

Recruitment Manager.

pub business.

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Planning your business Now it’s time to start thinking about preparing a

Our straightforward templates will help guide

marketing plan, together with a business plan,

you through the information required for this

including a profit & loss account and cash flow,

important step.

with an accountant.

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Agreeing your terms You and the Regional Manager, or Divisional

that best suits the needs of your new

Recruitment Manager, will discuss our Pub

pub business. The agreed terms will be

Business Assessment together with your

summarised in a Pre-Contract Form to be

business plan, to shape an agreement

signed by both parties.

Planning for the first few weeks in your pub It’s almost time for you to start your exciting

We will do all we can to help you prepare for day

career as an Enterprise publican. You will agree

one, remember that we have some great ‘off

your handover day with your Regional Manager;

the shelf’ pub opening packages which can be

this is when you will sign your agreement and

personalised for your pub.

place your first drinks order.

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Making your new business a long-term success We look forward to giving you all the support you

& commercial support packages. Your Regional

need to grow and develop your business. From

Manager will be with you every step of the way

day one, you will have access to free, award

and will visit you regularly, especially during your

winning training courses, financial and property

first 100 days in the pub to make sure you are

management advice and exclusive marketing

set up for long-term success.

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It’s easy to get started...

Our induction support package is designed to give you the best possible chance of success to run a sustainable pub business.

As part of your first months and beyond, you will have access to award winning training, useful tools and materials, comprehensive commercial support, and a dedicated Regional Manager to help you shape your plans for your future business and run it to achieve your goals.

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Some of the great support we offer includes...

Training courses to help build and grow your business FREE access to off-site cellar training (ABCQ and Passion for Quality) 2 months of marketing 1 support and materials Access to discounted rates e.g. 30% off Sky and reductions in BT Vision packages REE Enterprise Deals & F Ideas magazine Comprehensive support from your Regional Manager FREE e-learning courses for you and all your staff Membership to BII / FLVA / Cask Marque FREE website for your pub dditional support in A cash and stock flow management Access to our 24 hour property help-desk Access to food support Online ordering with exclusive promotions Independent mentoring

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The best way to give your pub business a flying start A number of Enterprise pubs are now available with our exclusive headstart package. For new publicans, it’s a low-risk, low-cost path into running a pub, with the benefits of our extensive support including free training and marketing. Look out for a pub with the “headstart” logo on our website Get a headstart and we will provide: n

Three months discounted rent

n

Free training including induction, business growth training and access to a suite of e-learning for you and your staff

n

A marketing launch kit designed to grow your business, worth up to £2,000

n

A free three month starter support package tailored to best suit your business, including:

-

Buildings and contents insurance

-

Health and safety service

-

Cellar cooling service

-

Heating and boiler maintenance service

-

Accountancy and stocktaker service

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Things you should know Personal Licence

Training requirements

Premises licensed to sell alcohol must have

You will also be required to attend our

a designated premises supervisor who holds

three day Building Your Business programme.

a personal licence. The licences are designed

This induction course delivers the following

to ensure that anybody running or managing a

key qualifications: BII Award in Licensed

business, that sells or supplies alcohol will do

Hospitality Operations (ALHO), BII Award

so in a professional fashion.

in Level 2 Award in Licensed Retailing (ALR) (If

If you are applying you must obtain an accredited qualification first - for example, a BII Level II examination certificate or a similar accredited qualification such as the Award for

a Personal Licence holder and achieve ALHO qualification), Level 2 Award in Food Safety and the BII Award in Beer and Cellar Quality (ABCQ).

Personal Licence (APLH) qualification.

Business planning

How to obtain your Personal Licence Qualification (APLH)

You must prepare a detailed business plan

We suggest you contact one of our affiliated

loss and cash flow forecasts. Your business

training providers.

for your pub, including your plans for operating the business together with detailed profit and plan must be approved and signed-off by a qualified and experienced accountant. We

Call Inn-Dispensable on:

Call CPL on:

0800 074 1583

0151 650 6910

or visit their website: inn-dispensable.com

or visit their website: cpltraining.co.uk

Inn-Dispensable and CPL are offering this course at a discounted rate of ÂŁ115.00 + VAT for Enterprise applicants.

PEAT - Pre-Entry Awareness training Under the Pub Industry Framework Code of Practice taking PEAT is a mandatory requirement for any new Tenant or Lessee who signs an agreement in England and Wales with a pub company or brewery who

recommend you take independent professional Financial, Legal and Property advice.

Application and our Code of Practice Our Code of Practice contains a number of links to external websites which we believe are important sources of information to you, both immediately and ongoing.

If you decide to take on an Enterprise pub, we want you to be well prepared, fully aware of the contractual relationship that you are signing up to and confident in the support that you will receive whilst working in partnership with the Enterprise team.

is a member of the British Beer and Pub Association (BBPA).

PEAT provides the learner with all the information they require in order for them to make a reasonable judgment and understand the complexities of the agreement that they are signing up to.

To find all the information you need visit:

enterpriseinns.com/training 15

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What our publicans say about us at of e r G ub r e P a Th tish Ye i e Br th

“We believe that through partnership we will prosper, and that’s certainly been the case for us so far” Susie and Joel - The Grafton

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Visit us online to find your perfect pub today!

enterpriseinns.com

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Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 • F: 0121 733 6447 • enterpriseinns.com Registered in England & Wales. Company no. 2562808

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