Enterprise Deals&Ideas December 2016

December 2016

Enterprise Community Heroes

Meet 2016 winners Russell & Sarah Clark from The Cleveland Bay

What to serve this party season Maximise drink sales this yuletide

SAVE £££

SEE PAGE 36

FREE STOCK

SEE PAGES 38-40

Live entertainment Drive footfall from live music events

FREE STOCK SEE PAGE 41

FREE STOCK SEE PAGE 43

T

IPA - An award-winning ale with a fruity aroma, dry malt middle and bold hoppy finish - 5.9% 312 - Inspired by Chicago – bursting with Cascade hops and delivered in a creamy, refreshing body - 4.2% Honkers - A trusted favourite that’s perfectly balanced and influenced by English country pubs - 4.3%

2

4

10

16

19

25

This month, pubs will be packed with Christmas events, festive diners and New Year celebrations, and maximising this footfall opportunity is key to seeing your profits soar this party season!

Our feature on Christmas and New Year cocktails explores how offering something special this season will help you drive drink sales. We’ll also look at how themed evenings and entertainment can help you ensure that trade remains buoyant come January.

Finally, don't miss our interview with Enterprise Community Heroes winners Russell and Sarah Clark from The Cleveland Bay, Redcar, who share advice on going the extra mile and engaging with your local community.

The Enterprise Team

Contact us Sales and service centre:

0 33 33 20 20 85

Recruitment and training:

033 33 2000 36

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales.

Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

DECEMBER 2016 FEATURED

REGULARS

4 INTRODUCING PUBLICAN PARTNERSHIPS

4 BUSINESS NEWS

The new name for Enterprise Leased & Tenanted

8 MEET OUR COMMUNITY HEROES Winners interview

10 CHRISTMAS COCKTAILS

What to serve this party season

12 MENU BUILDER

Create a food offering that works for your pub

6 ALE OF THE MONTH 7 FOOD & BEER PAIRING 20 JANUARY CALENDAR 22 SPORT 29 PUBLICAN NEWS 33 DEALS

16 LIVE ENTERTAINMENT AND THEMED EVENTS Drive footfall and profits

18 DISCOUNTS VS ADDED VALUE Plan your January promotions

19 RHYTHM OF THE WEEK

Generate footfall day after day

GREAT DEALS ON CASK ALE SEE PAGE 35

24 PROFIT FROM FRUIT MACHINES Gaming solutions from Gamestec

25 DIGITAL

Build your online audience

3

Business news

The new name for Enterprise (Leased & Tenanted) Responsible retailing The British Beer and Pub Association (BBPA) has been working alongside Drinkaware to raise awareness around the issue of serving and purchasing alcohol for drunk people.

The Sales and Service Centre number is changing!

found on the BBPA website beerandpub.com. These posters are intended to empower staff in licensed premises to uphold the laws and ensure a safe and sociable drinking environment for everybody.

0 33 33 20 20 85

The posters are free forlicensees to download from either

This number will give you

also produced two animations reflecting current awareness of the laws.

the option to connect to

1 – Sales 2 – Service 3 – Credit Control 4 – Property 5 – Technical Services

4

This has manifested in a rejuvenated poster campaign which can be

beerandpub.com or from drinkaware.co.uk. In addition, the BBPA has

The laws this campaign refers to exist under the revised guidance issued under section 182 of the Licensing Act 2003, which is also accessible at beerandpub.com

Coming up this month...

Christmas dates

Christmas markets and fairs are popular attractions and aligning your own promotions and offers with these is a surefire way to pack out your pub.

Lunchtime trade Trawling the high streets can take it out of Christmas shoppers who are likely to spend large parts of the day out of home - lure them in with lunchtime menu offers.

Christmas and New Year deliveries

Does your license cover you for Christmas and New Year?

Here are the Christmas delivery dates for this year.

Normal call day

Revised call day

Monday 12 December Tuesday 13th December Wednesday 14th December Thursday 15th December Friday 16 th December Monday 19 th December Tuesday 20 th December Wednesday 21st December Thursday 22nd December Friday 23rd December Monday 26 th December Tuesday 27th December Wednesday 28th December Thursday 29 th December Friday 30 th December Monday 2nd January Tuesday 3rd January

Normal Normal Normal Normal Thursday 15th December Friday 16 th December Monday 19 th December Tuesday 20 th December Wednesday 21st December Thursday 22nd December Friday 23rd December Normal Normal Normal Normal Normal Normal

Normal delivery day

Revised delivery day

Wednesday 14th December Thursday 15th December Friday 16 th December Monday 19 th December Tuesday 20 th December Wednesday 21st December Thursday 22nd December Friday 23rd December Monday 26 th December Tuesday 27th December Wednesday 28th December Thursday 29 th December Friday 30 th December Monday 2nd January

Normal Normal Normal Normal Monday 19th December Tuesday 20 th December Wednesday 21st December Thursday 22nd December Friday 23rd December Normal Normal Normal Normal Tuesday 3rd January

Tuesday 3rd January

Normal

Wednesday 4th January Thursday 5th January

Normal Normal

th

Rugby: Autumn Internationals 3rd December

Deals on buckets of beers

will go down a storm with sports fans watching England take on Australia in this international fixture.

Christmas Jumper Day 16th December

Ask customers to don their

favourite Christmas jumpers and donate £2 to Save the Children for a festive charity night hosted in your pub.

You may find that your license limits trading hours you would otherwise look to operate in during Christmas and New Year.

If this is the case, consider applying for a Temporary Event Notice, which costs just £21 and can be done through your local authority.

This will allow you to extend your opening hours during a designated period of time. The licensing activity includes: • Selling alcohol • Serving alcohol to members of a private club • Providing entertainment (such as music, dancing or indoor sporting events) • Serving hot food or drink between 11pm and 5am With potentially the busiest social event of the year fast approaching, don’t be caught out by insufficient licensing.

You need to apply for the Temporary Event Notice at least ten days before the event

Christmas Eve 24th December

With Christmas Eve a popular

night for friends to get together before the family Christmas occasion, offer deals that will entice groups of young adults.

New Year’s Eve 31st December

The busiest social night of

the year. Make sure you’re well staffed to deal with hordes of customers looking to see in 2017 in style.

5

Black Sheep’s Blitzen (Father Christmas Approved)

What is the inspiration behind Blitzen?

In typical Black Sheep style, when it came to naming our first Christmas beer, we decided to honour our favourite of Father Christmas’s reindeer. Not as well known as Rudolph, but just as loved by Father Christmas!

TO ORDER "ON THE DRAY" SEE BACK PAGE

The pump clip even features an illuminated red nose, and a real felt hat and jingle bell! Forget Rudolph, this year it’s all about Blitzen!

What are the main ingredients?

A 4% ruby Christmas beer, Blitzen is brewed with Cascade and Goldings hops, plus light and dark Muscovado sugar and a hint of mixed citrus peel, for a distinctive Christmassy richness. Its complex, malty taste comes from a blend of pale, crystal and pale chocolate malts.

What does it taste like?

Christmas in a glass! A chocolatey aroma with notes of orange gives way to a rich, complex, malty character with a hint of citrus from the mixed peel. The perfect match for an indulgent Christmas dinner.

Who will this beer appeal to?

Everyone! A real winter warmer with a stunning flavour, Blitzen is the perfect companion (aside from your friends and family) with which to celebrate the holiday season!

6

DEC JUL

CHRISTMAS BEER MATCHING Annabel Smith I love everything about the festive period, from decorating the tree to wrapping presents. But most of all, I love Christmas food, especially when it’s served with a good beer. There is definitely something magical (and uniquely British) about sitting in the pub with a glass of beer and a festive menu filled with all the sorts of food I adore.

So looking at the range of beers on offer this month I started planning my dream menu. It’s all about the canapes for me, and a good wheat beer like Blue Moon is perfect to pair with smoked salmon nibbles. Erdinger even have an

alcohol free version of their wheat beer for non-drinkers or designated drivers.

Onto the mains, a strong ale like Trooper is just the ticket with roast turkey and all the trimmings. Wadworth 6X is a gorgeous malty, fruity beer which brings out the best in Christmas pudding and mince pies. For a showstopping finish, have a snifter of Adnams’ Broadside to complement the stilton on the cheeseboard.

There’s even a beer for the traditional Boxing Day turkey curry: Cobra quenches the fiery heat of any chillies and rings the changes from ale.

BLACK SHEEP BLITZEN 4.0% ABV

This month's 'On the dray' featured beers on page 34 offer distinct characteristics and are perfect for pairing with food:

So as customers are ordering from your Christmas menus, have a think about suggesting some beers which pair well with your fayre. Christmas is all about delighting your guests and making the occasion extra special.

Some of the above beer matches will definitely surprise them!

You can email Annabel your questions direct at beersommelier@enterpriseinns.com or simply tweet the name of a food to @BeerForThat with the hashtag #BeerMatch for an instant reply.

HOOK NORTON GREEDY GOOSE 4.2% ABV

Try this lovely rich malty beer with a plate of warm mince pies, or a slab of luscious Christmas cake.

The soft fruit and rich nut flavours make this ale perfect for the main dish – turkey with all the trimmings.

WYCHWOOD BAH HUMBUG 4.3% ABV

MOORHOUSES ICE WITCH 4.3% ABV

The cloves and spices in this beer make it ideal for pairing with a traditional Boxing Day turkey curry.

SA BRAIN FIR KING GOOD 4.0% ABV

The fruitiness of this beer cuts through a slice of baked gammon served with pineapple on the side.

CARLSBERG UK CHRISTMAS CRACKER 4.3% ABV

Serve this beer with a ‘nut roast’ – it will really bring out the spicy hop and warming nature of the beer.

With sweet hints of vanilla, this ale demands a strong meat like venison or roast leg of lamb.

GREENE KING ROCKING RUDOLPH 4.2% ABV

CHARLES WELLS A GOOD STUFFING 4.5% ABV

CASTLE ROCK SNOWHITE 4.2% ABV

The fruitiness of this beer is brilliant with a baked Camembert, with a rich redcurrant sauce.

This beer is robust enough to stand up to Stilton cheese, served with a good chutney.

Crisp and clean, try this beer with a plate of oak smoked salmon or trout with a squeeze of lemon.

FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM 7

National winner

focus

Congratulations to our Community Heroes Award

National Winner – The Cleveland Bay, Redcar Congratulations to our Community

worked hard to make sure

Equally, we have spent a lot of effort

Heroes Award National Winner, publicans

The Cleveland Bay accommodates

making the pub physically accessible,

at The Cleveland Bay, Redcar, Russell

everybody in the community. The

particularly for the older generations -

and Sarah Clark. Here, we find out

Redcar Education and Development

one of our regulars is a lovely 93 year

just how they've positioned their pub

group that we host brings people with

old lady and it’s fantastic that she can

as the hub of the local community.

varying disabilities together in the pub

get around the pub easily. It’s a pleasure

with other punters, which creates a

to see a real mix of customers.

Congratulations on your award win – could you tell us a bit more about

fantastic unity within the village.

the community efforts you’ve put

It is a local group set up to support

into place at The Cleveland Bay?

children and adults living with disabilities

Probably our greatest asset, and where

and special needs and we help by putting

we have mostly invested our efforts, is around accessibility and inclusion. We’ve

8

on events such as dominoes, darts and even a bit of line dancing recently.

We have spent a lot of effort making the pub physically accessible, particularly for the older generations

Our thanks to all Publicans who entered the 2016 awards, and a huge congratulations to our winners!

For details of the 2016 winners, visit enterpriseinns.com/ech

Invest in the community and they’ll invest in you What advice do you have for other publicans?

The best kind of advertising is word of mouth; a warm lead is always better than a cold one and the work we have done certainly got chins wagging.

We’ve found that if you invest in the community, they’ll invest in you.

We would suggest other publicans think about what they can do to bring the community together.

Enterprise's Community Heroes Award encourages work that can make a difference to people’s lives,

and, from a business perspective, it has made a huge difference to our pub’s performance and reputation.

For us, this focal community element was a bit of a natural progression that led on from a need to attract customers back to what had previously been an underperforming pub. Once we had engaged local visitors again, we wanted to give something back, which snowballed into more and more footfall as visitors brought along family and friends. The more we did to encourage and inspire community bonds seemed

to add to the pubs’ popularity. Find a reason to bolster community values within your pub and you will create an atmosphere people want to be part of – that’s the best advice we can give.

Finally, do you have any plans for your prize fund?

We’re looking to invest the prize fund in a vehicle for community transport. Being able to offer people who struggle to get out in winter free transport to the pub would be a great way to stop them feeling isolated.

9

Maximising

There are very few occasions across the year where you can say for certain that most people will be celebrating – with the exception of Christmas and New Year’s Eve.

Pubs will be packed with regulars as

Sam Scotts, of Scotts @ The Swan in Leicester, shares her

well as new customers, making it a

tips on hosting a New Year’s Eve event to remember:

key sales opportunity. By investing the time now to create an enticing and

1. Tell a story. We make sure that there

3. Don’t advertise everything.

exciting drinks menu, not only will you

is something going on for customers

We charge a flat fee, and added extras

profit financially, but create a buzz and

upon arrival, during their celebration

such as cocktails on arrival and at

sense of excitement around your bar

and after the clock strikes midnight.

midnight, table entertainment and

that will attract customers into 2017.

As a pub hosting a New Year event,

some kind of post-midnight offering like

it’s up to you to keep your customers

a cheeseboard and glass of prosecco

entertained through until 1 o’clock

all come as a surprise for customers

a range of classic and seasonal

2. Dress the pub to impress.

4. Consider a cocktail with

options to your menus will capture

Consider who your customers are

character. Perhaps a play on the classic

your customers' interests and

and whether you need to lay on a

martini on arrival with a champagne

drive profits this party season.

party atmosphere or a specifically

celebration cocktail at midnight. You

themed night. You need to match your

may want to consider something that

customers’ expectations and make sure

would also appeal to male clients,

you look like more than a local pub

perhaps a whiskey based option

Spirits and cocktails will be especially popular over Christmas, and adding

1

10

Data from www.thespiritbusiness.com 2CGA Strategy Christmas Review 2013 3 Carlsberg UK Consumer Insight Report 2014 4Cider Trends PMA March 15

60% of UK

consumers say they have a favourite cocktail1

Make the most of social media

Christmas and New Year calendars, this

This summer, Publican James Ayliffe

Ready for the festive season, here

and his team at The Hob Goblin in

James shares his tip for an easy-

Bristol created the Molly Collins

to-create Christmas cocktail.

cocktail. After posting an image of the

1 in 5

drink on Facebook, they found the creation - and the pub - going viral.

festive drinks served are spirits2

40% of

consumers would go to the pub for New Year’s Eve3

really is the month to seize the moment.”

James says, “A simple combination of mulled cider and spiced rum warms the cockles during the frosty, festive

“Limited edition drinks can be

season. With two thirds of adults

a lot of fun and certainly entice

now drinking cider4, appeal to punters

people in.“ explains James.

with this quick and easy adaption of

“First hand experience has shown me

the classic mulled cider offering!”

just how important social media can

Limited edition drinks can be a lot of fun and certainly entice people in.

be in promoting these one off recipes.

It’s also a great, cost-effective tool for drumming up interest in deals and

Point of Sale Available

discounts like BOGOF offers. With so many social events in everybody’s

Promote your Christmas and New Year's celebrations LR A3 EB

NY Poster

24/05/2016 v1.pdf 1

15:16 PR A2

NY 2016

Opening

Hours

v1.pdf

1 01/07/2016 11:45

PR 10x2 NYE Banner 2016 v2.pdf 1 26/05/2016 16:54

BIG DEALS SEE PAGES 38-40

Celebratory Cocktails Candy Cane Cosmo Ingredients: Single measure of vodka 25ml peppermint schnapps Cranberry juice Candy cane to decorate Preparation: Combine vodka, peppermint schnapps

Winter Whiskey Sour

Orange And Ginger Gin

Ingredients:

Ingredients:

Single measure whiskey

Single measure gin

1 tbsp fresh lemon juice

10ml ginger liqueur

1 tbsp fresh orange juice ½ tbsp sugar syrup 2 slices of orange Preparation:

10ml Angostura bitters 1 slice of orange Ice Preparation: Fill a glass with ice. Pour gin,

and cranberry juice into a cocktail

Pour whiskey, lemon

shaker. Shake and pour into a martini

juice, orange juice into a

bitters into a cocktail shaker. Shake

glass. Why not add a candy cane for

cocktail shaker. Fill glass with ice.

well and pour into glass. Decorate

decoration and to add to the festive vibe?

Pour and garnish with orange.

with orange slice or fresh ginger.

ginger liqueur and Angostura

11

Menu Builder

As introduced in deals&ideas last month, Menu Builder, developed in partnership with Booker, aims to assist in the creation of simple to prepare, and easy to implement food solutions for your business.

Whether you are introducing food into

day parts and trade occasions. So

your pub for the first time, or looking

what should you be serving?

to develop your existing offering,

Food Trends

Menu Builder will provide you with all the tools needed to build and implement your own menu. This will drive food sales to increase spend from your regular customers and enticing new visitors into your pub.

Burgers have long been a staple on pub menus, more recently they have been considered an on trend dish through the addition of added ingredients offering diners the chance to customize their meal.

Whether you want to tap into current

The trend for American food has

dining trends, or serve classic pub-

now moved onto hotdogs adding a

grub, there’s something for everyone

further opportunity to offer a range

to enjoy across a wide variety of

of options for a single dish.

DOGS ARE HOT

58%

of hotdogs are being sold for £5 and above, providing a great chance to increase profits

41%

of sites offering hotdogs saw a spend of £10 or more per customer

How can we help?

• Visit the publican channel for more information on implementing or developing your food offering • Download the relevant Menu Builder Guide for quick reference day-to-day • Check emarket for deals and discounts on equipment • Contact your local Booker Makro branch and speak to the Catering Development Manager or Area Manager who will be able to help you get stared!

• Contact your Regional Manager for advice and support

12

HOT DOGS • Wikinger

SUGGESTED SELL PRICE

£3.99

£2.99

£1.99

% PROFIT

78% £2.60

71% £1.77

56% £0.93

CASH PROFIT

10 Hot Dogs Bockwurst Style in Brine (1650g) Booker code: M102154 Price: £2.99 • Chef's Larder 48 Hot Dog Rolls Booker code: M197061 Price: £4.99 • Chef's Larder Tomato Ketchup (1 Litre) Booker code: M605394 Price: £1.99 • Chef's Larder American Style Mustard (1 Litre) Booker code: M109085 Price: £1.99 • Chef's Larder Sliced Onions (1kg) Booker code: M429710 Price: £1.59 • Chef's Larder Steak Cut Chips (2.27kg) Booker code: M429710 Price: £1.59 • Florette Crispy Salad (500g) Booker code: M629340 Price: £2.99

Pub classics There’s no denying, there are some dishes that just shouldn't be disturbed. From fish and chips to sausage and mash, making sure your menu includes Great British favourites is key to keeping customers happy.

SAUSAGE & MASH • Blakemans

Quick Frozen Cooked Pork Sausage 8's x45

Booker code: M083401 Price: £6.99

• Chef's

Larder Buttery Mash Potato (2kg) Booker code: M197030 Price: £2.49 • Chef's Larder Gravy Granules for Meat (2kg) Booker code: M069725 Price: £6.55 • Chef's Larder Garden Peas (2.5kg) Booker code: M426330 Price: £3.39

SUGGESTED SELL PRICE

£5.99

£4.99

£3.99

% PROFIT

84% £4.19

81% £3.36

76% £2.52

CASH PROFIT

Light Bites Light bites and smaller lunch time options are a great opportunity for enticing footfall throughout the day. Sandwiches can appeal to a variety of tastes and fancies; get your offer right and welcome steady customers throughout the day.

CHICKEN & BACON SANDWICH • Kingsmill

SUGGESTED SELL PRICE

£4.99

£3.99

£2.99

% PROFIT

67% £2.78

58% £1.95

45% £1.11

CASH PROFIT

Soft White Bread Medium (800g) Booker code: M073795 Price: £0.75 • Chef's Essentials Soft Spread (2kg) Booker code: M153104 Price: £1.89 • Chef's Larder Chicken & Bacon Filler (1kg) Booker code: M002332 Price: £6.19 • Florette Crispy Salad (500g) Booker code: M629340 Price: £2.99 • Fresh Baby Plum Tomatoes (1.5kg) Booker code: M129466 Price: £4.99 • Farm Fresh Large Cucumber x 10 Booker code: M113463 Price: £6.50 • Red Onions (2.5kg) Booker code: M111479 Price: £2.99 • Walkers Ready Salted Crisps 32 x (32.5g) Booker code: M201622 Price: £9.99

TURN OVER TO FIND OUT HOW TO MARKET YOUR NEW MENU

13

Marketing your menus It’s really simple to design and print on-trend menus to showcase your food offering once you’re up and running with menu builder!

You can also create bespoke POS, completely free of charge!

Step 1: Logon to the Publican Channel to get started

Step 2: Select Order Online, then emarket, then Design & Print

Dog & Duck

Great Food - Served -

All Day

breakfast

lunch Dog & Duck

Dog & Duck

Sandwiches & jacket potatoes

from 9am to 11am

enjoy a sunday roast - at the -

- at the -

- served at the -

Dog & Duck

- from -

from

£8.00

£3.99

Step 3: Select Bespoke Menu Design or Point of Sale

Chalkboards are a great way to communicate your food offer, and can be used externally to attract and entice passing trade and internally to promote your offer around your pub.

You will find some great deals from sign writers, Majisign in emarket! Don’t miss out, get started today.

Step 4:

Don't forget to order your POS!

Point of Sale Available

from Enterprise design and print in emarket • Posters • Tent Cards • Banners • Chalkboards

14

• A -board frames and a range of other promotional materials

Enjoy

Complete the ‘Brief’, providing your contact details, and a member of the creative team will then be in contact to start creating your menu. Once you have approved the menu artwork, delivery will be within 72 hours.

A PIE & A PINT

£6

FOR

New!

You simply pay for printing and dispatch, and the menu design and artwork is absolutely free!

BEAUTIFUL /REKORDERLIG

HOT OR COLD

6783 REK Enterprise ad 172x129.25.indd 1

09/11/2016 16:03

Buy 8 cases from the mixers & juices 200ML range, get A 70cl GORDON’S free

T&Cs: Qualifying range includes any from the mixers and juices 200ml range.

Free spirit is Gordon’s gin. Available in November & December.

Promoter: Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead HP2 4TZ While stocks last.

www.liftingspirits.co.uk 15

The lure of live music Live events such as bands and DJs are a great way of attracting new customers and tapping into a demographic that you might not have been able to crack previously.

Publican John Govier, from

A live music event doesn’t have to

The Brook Inn, Plymouth,

alienate other customers, either.

recently won Devon Performance

Screens with a live feed are a great,

Awards’ Best Venue category.

affordable way to make the act visible

He explains, “The biggest mistake

but not intrusive throughout the pub.

people make is to hide their act away

Investing in a decent PA system will

in the corner somewhere. Pay the act

allow you to play the music through

the respect they deserve by allocating

speakers around the pub so guests

a visible spot in your venue. Evening

can enjoy it at an ambient level without

performances are a great way to

interrupting their conversations.

convince diners to stay later as well as being an attraction in their own right.”

One final piece of advice from John: “Consider your act. There are

Investing time in local talent can be a

musicians and bands who will work

fantastic way to bring locals together,

to promote your venue, the night

and is a mutually beneficial arrangement.

and their own performance and

Often, local performers will be keen

some who expect this to be done

on accessible live performances,

for them. Be selective in picking acts

while you will benefit from cost-

that are keen to co-operate, so you

effective talent and set yourself

can really maximise the pull of your

apart as a local community venue.

advertising and social media efforts.”

Be selective in picking acts that are keen to co-operate, so you can really maximise the pull of your advertising and social media efforts

*www.prsformusic.com

16

Evening performances are a great way to convince diners to stay later as well as being an attraction in their own right.

Point of Sale Available

from Enterprise design and print in emarket

How can we help?

Take advantage of the support tools available via the Publican Channel at enterpriseinns.com or contact your Regional Manager for more details.

£306

the average extra taking of a venue that features live music nights*

£667

the average taking of a venue featuring live music on a Friday or Saturday night*

SAVE £££ SEE PAGE 36

£100,000

potential boost to wet sales for a venue hosting live music*

17

January sales – deals and discounts January is often a quiet month for pubs, as customers are likely to be feeling the pinch after Christmas. To overcome the January slump, you can stimulate sales by offering added-value deals and discounts.

Don’t forget – offering your customers something a little extra in the short term is likely be rewarded with loyalty later down the line.

Top tips…

SELL MORE: FOOD

Make sure you offer a range of deals across the week to attract customers Monday to Friday too!

10% OFF

YOUR FOOD BILL THIS JANUARY

COMPLIMENTARY GLASS OF WINE WHEN YOU DINE

BUY ONE GET ONE FREE

A mixture of food and drink offers will help boost sales. Don’t forget to include soft drinks in the mix

ON BURGERS TONIGHT

as customers often focus on

SIGN UP

FOR OUR NEWSLETTER AND BRING A FRIEND TO EAT FOR FREE

their health in the New Year

Encourage your staff to spread the word about your January deals and offers

Clearly state any terms and conditions on your deals to

SELL MORE: DRINKS BUY TWO LARGE GLASSES AND GET THE REST OF THE BOTTLE FREE

FREE MIXER

WITH EVERY DOUBLE MEASURE

avoid any misunderstanding and validate offer eligibility

2-4-1

ON COCKTAILS

BUY ONE GET ONE FREE

GREAT DEALS ON WINE

ON SELECTED BOTTLED BEERS

SEE PAGE 43

Outside of traditional deals and discounts, rewarding customer loyalty is another sure-fire way to stimulate footfall and sales in January and beyond. Simple ideas include a collector card which is stamped on each visit for a monthly ‘treat’. You can start these in December, with a free drink or discounted meal for customers who present their completed card in January.

04/09/2015

A2 Loyalty

A2 Loyalty

Poster v3.indd

Poster v3.indd

10:53

1

1

04/09/2015

18

10:53

Weeknight footfall drivers Maintaining momentum across the week is cited as a sales barrier on-trade, and Sunday to Thursday are often slower nights of the week.

By planning a mix of entertainment, events and special offers, you can provide a reason for customers to visit your pub throughout the week, generating a steady flow of footfall.

Themed food nights

Host a weekly event

Showcase your capabilities in the

Put on events on regular nights each

kitchen! Themed foodie nights are always

week, like bingo, live music, quiz nights

popular. Curry night, tapas night and

or open mic events – guaranteed

steak nights are a great hook during the

to draw in the crowds. Consider

week, and fish and chip Fridays will draw

charging a small entrance fee, with

in the crowds after a busy working week.

money going to a local charity.

Try something different!

Make the most of customer attitudes

Make your pub famous for something…

in the New Year with an evening

…and attract new customers. You may

specifically targeting healthy eaters. The

find an older generation of customers

option to save on calories may be more

you hadn’t seen before arriving for

enticing than saving the pennies, with

bingo or even uncover new local talent

customers watching their waistline as

through open mic nights – bringing

much as their bottom line in January.

with them an established fan base.

How can we help?

• Speak to your regional manager about free theme night POS kits • Check e-market for suppliers who can help make your event a success • Download your making the most of guide, available on the publican channel

A2 Quiz night v2.pdf 1 12/01/2015 15:47

Point of Sale Available

from Enterprise design and print in emarket

19

january

monday

tuesday

wednesday

26

27

28

2

3

4

9

10

11

First delivery day for Jan deals* New Years Day Bank Holiday Football: New Years Day Bank Holiday fixtures - BT/SKY Football: EFL New Year Bank Holiday fixtures - SKY

Football: EFL Cup Semi-Finals Leg One & EFL Trophy Round Three - SKY

Football: Africa Cup of Nations, TBC

16

Tennis: Australian Open BBC/Eurosport

17

Tennis: Australian Open BBC/Eurosport

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Football: Africa Cup of Nations, TBC Football: EFL Cup Semi-Finals Leg Two & EFL Trophy Round Four - SKY Tennis: Australian Open BBC/Eurosport First delivery day for February deals Football: Africa Cup of Nations, TBC

Football: Africa Cup of Nations, TBC

30

Football: Africa Cup of Nations, TBC

24

Burns Night Last order date for January online deals Football: Africa Cup of Nations, TBC Tennis: Australian Open BBC/Eurosport

31

The competition has become increasingly popular in the UK. Advertise which fixtures you will be showing

14 – 29

WATCH

all theWATCH games all the games HER

There are a number of simple, traditional African dishes you could offer to celebrate the tournament kicking off

2

A great chance for families to celebrate the new year together, maximise footfall with a children's offer This is a popular day for Premier League fixtures so advertise well in advance which ones you’ll be televising

20

25

1

Football: Africa Cup of Nations

New Year's Day Bank Holiday

18

Tennis: Australian Open BBC/Eurosport

Tennis: Australian Open BBC/Eurosport

Football: Africa Cup of Nations, TBC

Football: Africa Cup of Nations, TBC

E! HERE!

ASK INSIDE FOR DETAILS

Burns Night This traditional Scottish celebration is often overlooked in England Offering a haggis evening will be a great draw for Scots living in the local area and a taste of something different for the rest of the community

ASK INSIDE FOR DETAILS

25

thursday

Twelfth Night of Christmas

Football: Africa Cup of Nations, TBC

friday

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30

5

6

12

13

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Tennis: Australian Open BBC/Eurosport

Australia Day First order date for February online deals Football: Africa Cup of Nations, TBC Tennis: Australian Open BBC/Eurosport

saturday

Football: Africa Cup of Nations, TBC

20

Tennis: Australian Open BBC/Eurosport

26

Last delivery day for January deals

27

Tennis: Australian Open BBC/Eurosport

Australia Day

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Football: Emirates FA Cup 3rd Round - BBC/BT

Football: Africa Cup of Nations, TBC

Football: Africa Cup of Nations, TBC

3

Chinese New Year Football: Emirates FA Cup 4th Round - BBC/BT Football: Africa Cup of Nations, TBC Tennis: Australian Open BBC/Eurosport

1

New Year's Day

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14

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Tennis: Australian Open BBC/Eurosport

Football: Africa Cup of Nations, TBC

2

sunday

8

Football: Africa Cup of Nations, TBC

Football: Africa Cup of Nations, TBC

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Tennis: Australian Open BBC/Eurosport

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Football: Africa Cup of Nations, TBC

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Tennis: Australian Open BBC/Eurosport

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26

January isn’t the typical barbecue month but crank your outdoor heating and get some shrimp on the barbie Deals on buckets of beer will entice a crowd, and if you have Fosters on tap, all the better An Aussie themed event like a pub quiz can bring everybody together to take part in Australia day

Tennis: Australian Open

16 – 29

The first grand slam of 2017 will entice many tennis fans Tennis is a great family option so consider deals that will entice all the family With Australia Day just around the corner, invest in some Aussie decorations for your pub

* S ubject to change dependent on Christmas call and delivery schedule.

21

DECEMBER

SPORT…

December is one of the busiest periods of the year for sport, with a range of televised action on offer as we head towards 2017.

With the added bonus of extra footfall from customers with time off over Christmas, making the most of trade from sports fans will make December a winning month for sales.

Rugby

Darts

SATURDAY 3 DECEMBER RD

England v Australia – 2.30pm With the England Rugby team still riding a wave of popularity following their Six Nations triumph earlier this year, capitalise on this by showing their game against Australia. A lunchtime kick off is the perfect opportunity to push your food offering with an early afternoon bar snack offer, or deals on beers and ales.

Boxing

SATURDAY 10TH DECEMBER Anthony Joshua v Eric Molina – TBC Anthony Joshua looks to defend

15TH DECEMBER – 2ND JANUARY The William Hill World Championship of darts will be a big draw for customers this December.

Does your pub have a dartboard? Why not run your own darts competition with a give-what-you-can entry fee to be donated to a local charity?

This will get people in the door, watching and playing in your pub while reinforcing local community values.

Rewarding loyalty over the course of the championship is another easy way to encourage repeat visits, from free drinks to bar snacks and nibbles.

his IBF heavyweight title. With last season’s Premier League champions Leicester City taking on Manchester City earlier in the day, put on a happy

Sports fans: The facts

hour between the two events to keep Sports fans spend more in pubs

punters in your pub for the duration*

Football remains the most popular sport in pubs

S ports fans have a longer dwell time than the average pub customer

SAVE £4.00 SEE PAGE 36

What to watch in 2017…

FL and Formula One continue to N capture audience attention in pubs

*You will need special licencing to show this fight. Consider if it is financially viable for your pub before purchasing a licence. Speak to your Regional Manager for advice on special licencing and sports events.

22

Football: Premier League With so many midweek games in December and early January, screening live football is is a great way to ensure footfall throughout the week and into the weekend.

SATURDAY 10TH DECEMBER Watford v Everton – 12.30pm Leicester v Man City – 5.30pm

SUNDAY 11TH DECEMBER Chelsea v West Brom – 12pm Man United v Tottenham – 2.15pm Liverpool v West Ham – 4.30pm

TUESDAY 14TH DECEMBER Everton v Arsenal - 7.45pm

WEDNESDAY 15TH DECEMBER Crystal Palace v Man United – 8pm

MONDAY 26TH DECEMBER – BOXING DAY SPECIAL Watford v Crystal Palace – 12.30pm Hull City v Man City – 5.15pm

TUESDAY 27TH DECEMBER Liverpool v Stoke – 5.15pm

WEDNESDAY 28TH DECEMBER Southampton v Tottenham – 7.45pm

FRIDAY 30TH DECEMBER Hull City v Everton – 8pm

SATURDAY 31ST DECEMBER – NEW YEAR’S EVE SPECIAL Liverpool v Man City – 5.30pm

SUNDAY 1ST JANUARY – NEW YEAR'S DAY SPECIAL Watford v Tottenham – 1.30pm Arsenal v Crystal Palace – 4pm

MONDAY 2ND JANUARY – BANK HOLIDAY SPECIAL

Point of Sale Available

Middlesbrough v Leicester City – 12.30pm

TUESDAY 3RD JANUARY Bournemouth v Arsenal – 7.45pm

from Enterprise design and print in emarket

WATCH

all the games

HERE!

WEDNESDAY 4TH JANUARY Tottenham v Chelsea – 8pm

Tune in:

ASK INSIDE FOR DETAILS

23

Fruit machines – hit the jackpot!

Is there room for more?

Fruit Machines (AWP’s) If you already have a fruit machine, generate on average there are many examples that where £3,000 profit per year for we have recently added an additional our Publicans. That’s nearly fruit machine, the overall income has improved in that pub. As an example, £60 of additional income we recently installed an additional to your pub each week! fruit machine in a pub in the South

No extra work, no extra costs and a 60% increase in gaming machine income!

Use your suppliers!

All our approved gaming machine suppliers will be able to offer you guidance and support.

You may well be missing out

of England and the Publican saw

If you feel that your pub can benefit

on this income if you don’t

his weekly average machine profit

from having either a new or additional

currently have a fruit machine.

increase from of £80 to £130.

fruit machine, here are the contact details of our larger suppliers.

AWP’s are risk free!

In the vast majority of pubs,

Please give them a call and they will be happy to help:

Enterprise pay the fruit machine

Operator

Contact

Phone No.

Email Address

rent charged by our suppliers so

Bob Rudd

Jackie Brooks

0191 217 3720

jackie@bobrudd.co.uk

Capital Coin

Tina Slade

01273 414 464

tina@capital-coin.co.uk

Gamestec

Enquiries

0845 601 5971

assist@gamestec.com

Keeday

Charles Baker

07970 000 071

charles@keeday.co.uk

Regal Gaming

Claire Sawyer

01772 694 226

claire.sawyer@regalgaming.co.uk

there is no risk of you losing money if you give one a try in your pub.

In addition, the cost of electricity to power a fruit machine is only 14p per day.

24

Making the most of your online audience Your website and social media feeds are a vital part of your overall marketing activity and with all eyes on your pub over the Christmas season, it’s vital that you’re utilising these channels to their full potential to attract customers during this busy trading period. Here, InaPub offers some last minute tips on promoting your pub's seasonal offering online.

Website

your header image to reflect your

posts reached and how many

Your website is the equivalent to a

Christmas offer, the other is to pin a

customers saw or shared

shop window on the internet. By

post about your offer to your profile.

your content socially.

now, you should have your Christmas

When you pin a post to your profile,

Fun and games online

menu available to download.

it’s placed at the top of your page

Even better is to have an entire page

(which is otherwise in chronological

dedicated to Christmas and New

order), meaning it’s more likely to be

Year, where all your opening hours

seen by people visiting your page.

are clearly displayed, details of any

What could be better than lots of customers posting smiling pictures of themselves in your pub to your Facebook page? Simple

events, entertainment or special

Hashtags

social competitions that require the

offers are promoted and a dedicated

Consider creating a hashtag for your

customer to both visit your pub and

Contact Us form for party booking

pub’s events and promote it along

post about it can prove popular. Ideas

requests is available to customers.

with the event. This encourages

like asking customers to post images

Social Media

customers posting to social media to

of them in your bar in the best or

use your hashtag, making it easier for

worst Christmas jumper throughout

you to find all the posts about your event

December is a great way to encourage

later, to share socially. You can track

social interaction. You could offer a prize

your hashtag to review just how far your

to further incentivise involvement.

Starting with Facebook and Twitter, there are two things you can do quickly and simply. One is to update

25

Celebrating success at The Royal

Publican Len Guye has elevated The Royal, Penrith into an award-winning establishment that remains a uniquely traditional pub with all the modern trappings. Working with regional manager Mark Price, using the segmentation model, Len has re-positioned his business to appeal to a multi-generational customer base, whilst still retaining a his core base of loyal customers.

“The Royal has been trading since 1811

great results; we’re now consistently

rewarding project. Len is a really

and we’re enthusiastic about protecting

selling 2, 500 pints per week, of which

conscientious publican and has been

this great history while also being able

are comprised roughly 600 pints of

totally committed to implementing the

to appeal to more current tastes. In

real ale. We now stock a range of

strategic changes we’ve conceptualised

terms of the furnishing, many of the

premium beers in what is correctly

as a team. The success the pub is seeing

original features are still prominent. The

deemed a fairly old fashioned pub.

is testament to Len’s hard work and the

fireplace and doorways are all original and we have pictures dating back to

“We’re delighted that working with the

these early times hanging in the pub.

Enterprise and the segmentation tool

“Much of the work we have done

and target a range of customers. We

with the team at Enterprise using the segmentation tool has been centred around devising which offerings will best appeal to both the many generations of

has allowed us to strategically identify have achieved a blend of traditional and modern appeal that has cast our net of potential customers even wider.”

locals we have, as well as other visitors

Regional manager Mark Price added;

that may be attracted to The Royal. This

“Len has turned this pub around by

tool has helped us plan and promote a

using his philosophy of giving customers

wide variety of beers , which has yielded

what they want. This has been a really

26

effectiveness of the segmentation tool.”

Designed to unlock the potential of your pub, Enterprise Inn’s market leading segmentation tool provides data and insight to help maximise the sales potential of your pub and improve overall retail standards.

To find out more about the new segmentation tool, contact your regional manager today.

172x262 D&I_EnterpriseLive 2017 Advert v3 Nov.pdf

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Finally, a solution to January empty-pub syndrome...

From January 2017, pubs around the UK will compete in the first genuinely nationwide pub quiz.

The competition will run for 12 weeks from 23rd January 2017, with the top ten pubs in the country competing for the title of “Britain’s Brainiest Pub” in a live national final in April.

Every week, the best-performing pub will win £1000. And the winner of “Britain’s Brainiest Pub” will take home a grand prize of £10,000.

Find out more and register your pub at quizthenation.co.uk (It’s free before 10th January 2017) 28

PUBLICANS & PUBS I N

T H E

S P O T L I G H T Congratulations to all the recent award-winning publicans who have had their hard work rewarded Local pub opens up a shop to support village residents Royal Oak, Scopwick A village shop that will help support the community through sales of local produce has opened in Scopwick, utilising an underused side room in the Royal Oak Pub. It is a fitting venue for a shop that will sell local meat, fruit, vegetables, dairy produce and bread; the Royal Oak recently won the Enterprise Inns Regional Final of the Community Heroes Awards.

As you know, we’re extremely enthusiastic about the community support local pubs can provide. This joint venture between pub licensee Claire Chesters and her son Jason, with the support of Pub is The Hub and one of its advisors Hugh Wilson, is a shining example of how these conceptions can really bring a community together.

With the shop bringing together residents of all ages, Claire and Jason opted for two of the younger residents to open the shop. Evie Tomlinson and Evie Fenwick, ages 4 and 12 respectively, were on hand to do the honours.

Richie Sanderson wins ‘Entrepreneur of the Year 2016’ The Bladebone Inn, Reading Owners of the Bladebone Inn pub, in Reading, have enjoyed a successful period of recognition for their hard work and quality service recently.

Winner of Santander’s Berkshire Business Awards’ ‘Entrepreneur of the Year 2016’ award, Chef Patron Richie Sanderson has transformed the pub with the help of his wife Charlotte.

The pub was also a finalist for The Food Awards England’s ‘Gastro Pub of the Year’, a huge achievement for a pub that's only been trading ten months.

29

PUBLICANS & PUBS

I N

T H E

Pub recognised as ‘Best Venue’ in Devon Performance Awards Brook Inn, Plymouth John Govier’s pub, the Brook Inn, was recently awarded the Best Venue award in the Devon Performance Awards. John has a lot of experience working with musicians, having spent time working with local acts at a radio show and has put this to great use, transforming the pub into a hub of live entertainment.

John has offered some advice on how to host your own live events in our Live & Loud feature on pages 16 & 17.

Big name acts perform as pub turns 150 years old The Farmer’s Arms, Wirral The Farmer’s Arms recently celebrated its 150th birthday. The pub opened in October 1866 and helping to celebrate its colossal birthday were East 17 and The Coral’s drummer Ian Skelly. East 17 kicked off their performance at 8pm before Ian Skelly took to the decks for a live DJ set, keeping attendees entertained until the early hours.

The Red Lion gets a makeover

Herald Express ‘Pub of the Year 2016’

The Red Lion, Sheffield

Old Manor Inn, Paignton

Feature Walls is an artistic celebration

There were 49 pubs nominated

that took place recently in Sheffield.

in the competition that Simon

This wall art event decorated the

King’s Old Manor Inn won.

city with an explosion of colour, with the artist Faunagraphic selecting a wall on The Red Lion pub.

The Red Lion has benefited from

A 17th century Grade-II listed building, it is a beautiful venue just a stone's throw way form the seafront.

greater media exposure as a

Simon has done a superb job of

result of this and the new look will

fostering a local appeal to popularise

certainly be attracting attention

his pub with the community, and this

from passers by as well.

accolade is indicative of the work that has been done to achieve this.

30

SPOTLIGHT

Winner of ‘Autumn Pub of the Season’ announced

The sporting fraternity within The

of “give the customers what they

Royal has done a lot of work to raise

want, not what you want” has led to

The Royal, Penrith

money for charity, and Len has also

a total turnaround in the fortunes of

stamped his mark on the place with

this great pub since taking over.

Len Guye and his wife Julie took over The Royal as recently as February 2015 and have done a fantastic job of transforming it into a popular meeting

the arrival of ‘Lenny’s beer board’, which has increased the number of real ale drinkers visiting.

place for locals. Live music events,

These efforts have culminated in

sport screening and well established

The Royal winning the Pub of the

darts, football, pool and domino

Season, awarded by the Solway

teams have all contributed to a lively,

branch of Campaign For Real Ale

sociable and welcoming atmosphere.

(CAMRA). Len's hard work and mantra

Yorkshire Life Food and Drinks Awards names its ‘Traditional Pub of the Year’ The Swan and Talbot, Wetherby Featuring a range of Yorkshire cask ales to accompany their locally sourced menu, The Swan and Talbot has become the pub of choice for customers looking for a real taste of Yorkshire, as well as local residents.

Part of Ainsty Inns, headed by Anthony Pratt, The Swan and Talbot has also committed to the installation of EV charging points.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share?

Please send your news to ideas@enterpriseinns.com

31

ROBERT WHITE’S INSPIRATIONAL LIFE STORY DOESN’T 21 Y U E BASES G T MAKE OUR C E E LEMONADE R F GREAT. OUR NEW FLAVOURS DO.

R WHITES FLAVOURS INCLUDED: CLOUDY LEMONADE & RASPBERRY. FREE CASE CAN BE EITHER OF THE TWO FLAVOURS 330ML NRB X 24 LISTED.

4

BRV346513 - Enterprise R Whites Christmas V00.indd 1

BUY GEETOAF

23/09/2016 14:05

RRY GLITTERBE A R BACK FO E IM T LIMITED

CAS

SPRITZ

FREE

Three deals per customer per week.

Qualifying range includes any from the J2O and J2O Spritz 275ml NRB range.

Free case is any from J2O Spritz 275ml NRB range.

1000 cases of Glitterberry available, when it’s gone, it’s gone.

Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead HP2 4TZ

32 BRV344212 Enterprise Inns J2O V00.indd

1

19/09/2016 16:17

Save ÂŁs and stock up for the

Festive Season

Cheers to

Deals are effective on deliveries between 27th November and 31st December 2016 On the Dray – See back page

decemberdeals

Christmas

Christmas

Drinks

Winter Warmer Mulled Wine 75cl bottle 10% ABV Blends the finest ingredients to give a character of subtle cinnamon, clove spices and citrus fruits. Serve warm.

Price: £5.44

Westons Mulled Cider 20L BIB 4.0% ABV

Hogan's Mulled Cider 20L box 4.0% ABV A warming, spicy, seasonal treat, made with a combination of coriander, nutmeg, ginger, cinnamon, caraway, cloves, allspice and cardamom. Full-flavoured and delicious. Christmas in a glass!

Price: £74.65

Can be served hot or cold. With a spicy blend of full-bodied vintage cider made using Herefordshire cider apples, matured in oak vats and blended with cinnamon, nutmeg, cloves and citrus oils.

To appreciate the subtle aroma, serve with a slice of orange. To heat, transfer to a saucepan and heat gently until hot, do not allow to boil. Alternatively microwave for 60 seconds. £5 OFF

decemberdeals

Price: £66.16

Rekorderlig Spiced Plum

20L BIB 4.7% ABV

Rekorderlig Spiced Plum is bursting with warming seasonal flavours; Pear cider is blended with plums, cherries and a mix of spices, including cloves and cinnamon to create a rich, fruity experience- Serve either hot or cold with a slice of orange for Beautifully Swedish enjoyment.

Rich brown in colour with the aroma of sweet spice. with prominent cinnamon, clove and ginger notes. Palate is sweet and moreish with a tangy citrus finish.

Delicious when served warm (not boiled) with slices of lemon, orange and fresh

Price: £35.74

Price: £102.83

DEALS AVAILABLE ON PAGE 36 34

Aspalls Mulled Cyder

15 x 500ml NRB 4% ABV

herbs.

£5 OFF PLUS GLASSWARE

CASK ALE BASKET DEAL

SAVE £6.50 off each cask when you buy 2 x 9g casks from the range

SAVE £7.00 off each cask when you buy 3 x 9g casks from the range

Qualifying products are: The Reverend James 9g cask 4.5% ABV, Thwaites Wainwright Golden Ale 9g cask 4.1% ABV, Shepherd Neame Spitfire 9g cask 4.2% ABV, Greene King Old Golden Hen 9g cask 4.1% ABV, Wadworth 6X 9g cask 4.1% ABV, Wells Bombardier Pale Ale 9g cask 3.6% ABV, Adnams Broadside 9g cask 4.7% ABV, Exmoor Gold 9g cask 4.5% ABV, Robinsons Trooper 9g cask 4.8% ABV, Hook Norton Hooky Gold 9g cask 4.1% ABV

35

decemberdeals

SAVE £7.50 off each cask when you buy 5 x 9g casks from the range

SAVE £4 off each case when you buy 6 cases from the range

SAVE £3 off each case when you buy 3 cases from the range

SAVE £5 off each case when you buy 10 cases from the range Qualifying products are: Rekorderlig Strawberry & Lime 15 x 500ml NRB 4% ABV, Rekorderlig Mango & Raspberry 15 x 500ml NRB 4% ABV, Rekorderlig Passionfruit 15 x 500ml NRB 4% ABV, Rekorderlig Wild Berries NRB 15 x 500ml 4% ABV and Rekorderlig Spiced Plum 15 x 500ml NRB 4% ABV

decemberdeals

SAVE £3 off each case when you buy 2 cases

SAVE £5 off each case when you buy 3 cases

Qualifying product is: Coors Light 24 x 330ML NRB 4% ABV

SAVE £4 off each case when you buy 2 cases Qualifying product is: Grolsch Swing Top 16 x 450ml RET 5% ABV

36

SAVE £4 off each case when you buy 3 cases Qualifying products are: Cobra 24 x 330ml NRB 4.8% ABV and Cobra 12 x 660ml NRB 4.8% ABV

SAVE £3 off each case when you buy 2 cases Qualifying product is: Blue Moon 24 x 330ml NRB 5.4% ABV

SAVE £3 on craft beers

Qualifying products are: Pistonhead Kustom Lager 330ml can 4.6% ABV, Pistonhead Flat Tire 330ml can 4.5% ABV, Pistonhead Full Amber 330ml can 6.0% ABV, Erdinger Weissbier 12 x 500ml NRB 5.3% ABV, Franziskaner NA 12 x 500ml, Goose IPA NRB 12 x 355ml 5.9% ABV, Goose 312 NRB 12 x 355ml 4.2% ABV, Goose Honkers NRB 12 x 355ml 4.3% ABV, Bee 17 24 x 330ml cans 4.7% ABV, The Lawnmower 24 x 330ml cans 4.8% ABV and Hop House 13 12 x 330ml cans NRB 5% ABV

SAVE £2

Qualifying product is: Erdinger Alkoholfrei 12 x 500ml NRB

MASSIVE SAVINGS ON HUGE BRANDS SAVE £3 when you buy 3 cases from the range SAVE £4 when you buy 6 cases from the range

37

decemberdeals

Qualifying products are: Bud Budvar 24 x 330ml NRB 5% ABV, Bud Budvar 20 x 500ml NRB 5% ABV, Liefmans Fruitesse 24 x 330ml NRB 3.8% ABV, Vedett Extra Blond 24 x 330ml NRB 5% ABV, Fullers Cornish Gold 12 x 500ml NRB 5% ABV, Magners Irish Cider 24 x 330ml NRB 4.5% ABV, Magners Irish Cider 12 x 568ml NRB 4.5% ABV, Magners Pear 12 x 568ml NRB 4.5% ABV, Magners Orchard Berry 12X500ml Nrb 4%, Savanna Dry Cider 24 x 330ml NRB 5% ABV, Orchard Pig Reveller 12 x 500ml NRB 4.5% ABV, Aspall Draught Cyder 500ml NRB 5.5% ABV, Aspall Isabel's Berry 500ml NRB 3.8% ABV, Smirnoff Cider Passionfruit & Lime 8 x 500ml 4% ABV, Smirnoff Cider Raspberry & Pomegranate 8 x 500ml 4% ABV, Pimms Cider Cup 8 x 500ml NRB 4% ABV, Pimms Cider Plum & Apple 8 x 500ml NRB 4% ABV, Pimms Cider Mango & Passion 8 x 500ml NRB 4% ABV, Pimms Cider Summer Fruits 8 x 500ml NRB 4% ABV, Smirnoff Ice 24 x 275ml NRB 4% ABV, Smirnoff Ice 24 x 275ml PET 4% ABV, Smirnoff Ice D Black 24 x 275ml 4.7% ABV, WKD Iron Brew 24 x 275ml NRB 4% ABV, WKD Vodka Blue 24 x 275ml NRB 4% ABV, WKD Red 24 x 275ml NRB 4% ABV, WKD Vodka Blue 24 x 275ml PET 4% ABV, WKD Blush 24 x 275ml NRB 4% ABV, Vodka Kick Apple & Mango 24 x 275ml NRB 4% ABV, Vodka Kick Tropical Fruit 24 x 275ml NRB 4% ABV, Vodka Kick Strawberry & Lime 24 x 275ml NRB 4% ABV, Vodka Kick Blue 24 x 275ml NRB 4% ABV, Vodka Kick Ice Storm 24 x 275ml NRB 4% ABV, Vodka Kick Orange & Passionfruit 24 x 275ml NRB 4% ABV, Vodka Kick Black Cherry 24 x 275ml NRB 4% ABV, Vodka Kick Dandelion & Burdock 24 x 275ML NRB 4% ABV, Crabbie's Ginger Beer NRB 12 x 500ml case 4% ABV, Crabbie's Scottish Raspberry NRB 12 x 500ml case 4% ABV, Crabbie's Light Ginger Beer 12 x 500ml case 2.8% ABV

SPIRIT BASKET DEAL FOR CHRISTMAS Buy the equivalent of 11 x 70cl bottles from the spirit range on pages 38, 39 & 40 and receive the 12th 70cl FREE

decemberdeals

Qualifying products are: Absolut Blue 70cl 40% ABV, Absolut Citron 70cl 40% ABV, Absolut Kurant 70cl 40% ABV, Absolut Peppar 50cl 40% ABV, Absolut Raspberri 70cl 40% ABV, Absolut Vanilla 70cl 40% ABV, Absolut Mandrin 70cl 40% ABV, Smirnoff Red Vodka 70cl 37.5% ABV, Smirnoff Red Vodka 1.5L 37.5% ABV, Smirnoff Red Vodka 3L 37.5% ABV, Smirnoff Blue Vodka 70cl 45% ABV, Smirnoff Black 70cl 40% ABV, Smirnoff Lime Vodka 70cl 37.5% ABV, Smirnoff Green Apple Vodka 70cl 37.5% ABV, Smirnoff Blueberry Vodka 70cl 37.5% ABV, Smirnoff Vanilla 70cl 37.5% ABV, Smirnoff Espresso 70cl 37.5% ABV, Smirnoff Gold 70cl 37.5% ABV, Eristoff Vodka 70cl 37.5% ABV, Eristoff Vodka 1.5L 37.5% ABV, Eristoff Black Vodka 70cl 20% ABV, Russian Standard Vodka 70cl 40% ABV, Red Square Vodka 70cl 37.5% ABV, Red Square Vodka 1.5L 37.5% ABV, Red Square Toffee 70cl 20% ABV, Red Square Sloe 70cl 20% ABV, Grey Goose Vodka 70cl 40% ABV, Finlandia Vodka 70cl 40% ABV, Finlandia Cranberry 70cl 37.5% ABV, Finlandia Lime 70cl 37.5% ABV, Finlandia Mango 70cl 37.5% ABV, Ketel One 70cl 40% ABV, Stolichnaya Red Label Vodka 70cl 40% ABV, Stolichnaya Vanilla 70cl 37.5% ABV, Stolichnaya Razberi 70cl 37.5% ABV, Gordons Dry London 70cl 37.5% ABV, Gordons Dry London 1.5L 37.5% ABV, Gordons Elderflower 70cl 37.5% ABV, Gordons Sloe Gin 70cl 26% ABV, Gordons Crisp Cucumber 70cl 37.5% ABV, Vladivar 1.5L 37.5% ABV, Vladivar 70cl 37.5% ABV, Beefeater 70cl 40% ABV, Beefeater 1.5L 40% ABV, Beefeater 24 70Cl 45% ABV, Bombay Sapphire 70cl 40% ABV, Bombay Sapphire 1.5L 40% ABV, Belgravia Gin 70cl 37.5% ABV, Belgravia Gin 1.5L 37.5% ABV, Tanqueray Gin 70cl 43.1% ABV, Tanqueray Ten 70cl 47.3% ABV, Whitley Neill Gin 70cl 43% ABV, Canadian Club 70cl 40% ABV, Jack Daniels 70cl 40% ABV, Jack Daniels 1.5L 40% ABV, Jack Daniels Tennessee Fire 70cl 35% ABV, Jack Daniels Tennesee Honey 70cl 35% ABV, Jack Daniels Gentleman Jack 70cl 40% ABV, Jack Daniels Single Barrel 70cl 35% ABV, Jameson Irish Whiskey 70cl 40% ABV, Jameson Irish Whiskey 1.5L 40% ABV, Jim Beam 70cl 40% ABV, Jim Beam Black 70cl 43% ABV, Jim Beam Red Stag 70cl 40% ABV

= FREE stock selection (also available as part of the buy in for this deal) 38

SPIRIT BASKET DEAL FOR CHRISTMAS

= FREE stock selection (also available as part of the buy in for this deal) 39

decemberdeals

Makers Mark 70cl 45%, Knob Creek 70cl 50% ABV, Woodford Reserve 70cl 45.2% ABV, Famous Grouse 70cl 40% ABV, Famous Grouse 1.5L 40% ABV, Famous Grouse 4.5L 40% ABV, Tullamore Dew 70cl 40% ABV, Bells Aged 8 Years 4.5L 40% ABV, Bells Aged 8 Years 1.5L 40% ABV, Bells Aged 8 Years 70cl 40% ABV, Balvenie Doublewood 70cl 40% ABV, Laphroaig 10Yo 70cl 40% ABV, Glenfiddich 12 Yo 70cl 40% ABV, Haig Club 70cl 40% ABV, Highland Poacher 70cl 40% ABV, Highland Poacher 1.5L 40% ABV, Johnnie Walker Black Label 70cl 40% ABV, Johnie Walker Red Label 70cl 40% ABV, Chivas Regal 70cl 40% ABV, Lagavulin 16Yo 70cl 43% ABV, Talisker 10Yo 70cl 45.8% ABV, Highland Park 12Yo 70cl 40% ABV, Highland Park 18 Yo 70cl 43% ABV, Dalwhinnie 15Yo 70cl 43% ABV, Oban 14Yo 70cl 43% ABV, Cragganmore 12Yo 70cl 40% ABV, Isle Of Jura 10Yo 70cl 40% ABV, Glenkinchie 70cl 43% ABV, Singleton of Dufftown 70cl 40% ABV, Macallan Gold 70cl 40% ABV, Glenlivet Founders Reserve 70cl 40% ABV, Bacardi Carta Fuego 70cl 40% ABV, Bacardi Carta Negra 70cl 40% ABV, Bacardi Oakheart 70cl 35% ABV, Bacardi Carta Oro 70cl 40% ABV, Bacardi Carta Blanca 70cl 37.5% ABV, Bacardi Carta Blanca 1.5L 37.5% ABV, Bacardi 8Yo 70cl 40% ABV, Whyte & Mackay Special 1.5L 40% ABV, Captain Morgan Dark 70cl 40% ABV, Captain Morgan Dark 1.5L 40% ABV, Captain Morgan White Rum 70cl, Captain Morgan Spiced Gold 70cl 35% ABV, Captain Morgan Spiced Gold 1.5L 35% ABV, Admiral Benbow 70cl 37.5% ABV, Mortons OVD 1.5L 40% ABV, Wood's 100 Old Navy 70cl 57% ABV, Sailor Jerry Spiced Rum 70cl 40% ABV, Benedictine 70cl 40% ABV, Havana Club 3Yo 70cl 40% ABV, Havana 7 Yo 70cl 40% ABV, Havana Club Especial 70cl 40% ABV, Expedition White Rum 70cl 37.5% ABV, Expedition White Rum 1.5L 37.5% ABV, Archers Peach Schnapps 70cl 18% ABV, Archers Peach Schnapps 1.5L 18% ABV, Aftershock Black 70cl 30% ABV, Aftershock Blue 70cl 30% ABV, Aftershock Red 70cl 30% ABV, Jagermeister 70cl 35% ABV, Jagermeister Spice 70cl 25% ABV,

SPIRIT BASKET DEAL FOR CHRISTMAS

decemberdeals

Sourz Apple 70cl 15% ABV, Sourz Cherry 70cl 15% ABV, Sourz Mango 70cl 15% ABV, Sourz Raspberry 70cl 15% ABV, Sourz Tropical 70cl 15% ABV, Bols Blue Curaco 50cl 21% ABV, Bols Cherry Brandy 50cl 24% ABV, Triple Sec Bols 50cl 38% ABV, Creme De Banane Bols 50cl 17% ABV, Creme De Cacao Brown Bols 50cl 24% ABV, Creme De Menthe Bols 50cl 24% ABV, Creme De Cassis Bols 50cl 17% ABV, Creme De Cacao White Bols 50cl 24% ABV, Three Barrels 1.5L 40% ABV, Courvoisier 70cl 40% ABV, Courvoisier 1.5L 40% ABV, Courvoisier XO 70cl 40% ABV, Courvoisier VSOP 70cl 40% ABV, Martell 70cl 40% ABV, Martell 1.5L 40% ABV, Martell Vs **** 5cl 40%(96), Baileys Irish Cream 70cl 17% ABV, Baileys Irish Cream 1.5L 17% ABV, Drambuie 70cl 40% ABV, Fireball Liqueur 70cl 33% ABV, Glayva 70cl 35% ABV, Kahlua Coffee Liqueur 70cl 20% ABV, Malibu 70cl 21% ABV, Malibu 1.5L 21% ABV, Malibu Red 70cl 29.9%, Disaronno Originale 70cl 28% ABV, Chambord Raspberry Liqueur 70cl 16.5% ABV, Galliano L'autentico 50cl 42.3% ABV, Tequila Rose 70cl 15% ABV, Antica Classic Sambuca 70cl 38% ABV, Sambuca Romana 70cl 38% ABV, Southern Comfort 70cl 35% ABV, Southern Comfort 1.5L 35% ABV, Tia Maria 70cl 20% ABV, Tia Maria 1.5L 20% ABV, Warnicks Advocaat 70cl 17%, Yate's Original Australian Liqueur, Phillips Grenadine 70cl 17.5% ABV, Harveys Bristol Cream 75cl 17.5% ABV, Harveys Bristol Cream 1L 17.5%, Harveys Amontillado 75cl 15% ABV, Pernod 70cl 40% ABV, Pernod 1.5L 40% ABV, Pimms No.1 70cl 25% ABV, Pimms No.3 Winter 70cl 25% ABV, Pimms Blackberry & Elderflower 70cl 20% ABV, Pimms Strawberry 70cl 20% ABV, Taboo 70cl 14.9% ABV, Taboo 1.5L 14.9% ABV, Patron XO Cafe 70cl 35% ABV, Patron Silver Tequila 70cl 40% ABV, Tequila Sauza Hacienda Reposad 70cl 38% ABV, Martini Bianco 75cl 15% ABV, Martini Bianco 1.5L 15% ABV, Martini Extra Dry 75cl 15% ABV , Martini Extra Dry 1.5L 15% ABV, Martini Rosso 75cl 15% ABV, Martini Rosso 1.5L 15% ABV, Corky's Raspberry Glitter 70cl 15% ABV, Corky's Mango 70cl 15% ABV, Corky's Blueberry Glitter 70cl 15% ABV, Corky's Apple Sour 70cl 15% ABV, Corky's Cherry 70cl 15% ABV. Free stock is: Smirnoff Red Vodka 70cl 37.5% ABV, Red Square Toffee 70cl 20% ABV, Red Square Sloe 70cl 20% ABV, Gordons Dry London 70cl 37.5% ABV, Famous Grouse 70cl 40% ABV, Bells Aged 8 Years 70cl 40% ABV, Bacardi Carta Blanca 70cl 37.5% ABV, Archers Peach Schnapps 70cl 18% ABV, Jagermeister 70cl 35% ABV, Sourz Apple 70cl 15% ABV, Sourz Cherry 70cl 15% ABV, Sourz Mango 70cl 15% ABV, Sourz Raspberry 70cl 15% ABV, Sourz Tropical 70cl 15% ABV, Malibu 70cl 21% ABV, Antica Classic Sambuca 70cl 38% ABV, Pimms No.3 Winter 70cl 25% ABV, Corky's Raspberry Glitter 70cl 15% ABV, Corky's Mango 70cl 15% ABV, Corky's Blueberry Glitter 70cl 15% ABV, Corky's Apple Sour 70cl 15% ABV and Corky's Cherry 70cl 15% ABV

= FREE stock selection (also available as part of the buy in for this deal) 40

SUPER SOFT DRINKS MEGA DEAL Buy 6 cases from the range and get 1 FREE

Qualifying products are: Britvic Bitter Lemon 24 x 125ml NRB case, Britvic Ginger Ale 24 x 125ml NRB case, Britvic Grapefruit Juice 24 x 125ml NRB case, Britvic Orange Juice 24 x 125ml NRB case, Britvic Pineapple Juice 24 x 125ml NRB case, Britvic Low Cal Tonic Water 24 x 125ml NRB case, Britvic Tonic Water 24 x 125ml NRB case, Fever Tree Ginger Beer 24 x 200ml NRB case, Fever Tree Lemon Tonic 24 x 200ml NRB case, Fever Tree Light Tonic 24 x 200ml NRB case, Fever Tree Mediterranean Tonic 24 x 200ml NRB case, Fever Tree Soda Water 24 x 200ml NRB case, Fever Tree Tonic 24 x 200ml NRB case, Britvic 100 Apple Juice 24 x 250ml NRB case, Britvic 100 Orange Juice 24 x 250ml NRB case, Britvic 55 Apple 24 x 275ml NRB case, Britvic 55 Spk Orange 24 x 275ml NRB case, Britvic Blackcurrant Cordial 12 x 1L, Britvic Lime Cordial 12 x 1L, Britvic Orange Cordial 12 x 1L, Ballygowan Sparkling Water 24 x 330ml, Ballygowan Sparkling Water 12 x 750ml, Ballygowan Still Water 24 x 330ml, Ballygowan Still Water 12 x 750ml, Pepsi Cola 24 x 200ml NRB, Diet Pepsi 24 x 200ml NRB, Pepsi Cola 24 x 330ml NRB, Diet Pepsi Cola 24 x 330ml NRB, Pepsi Max 24 x 330ml NRB, Pepsi Cola 24 x 330ml Can, Diet Pepsi 24 x 330ml Can, Pepsi Max 24 x 330ml Can, Purdeys 12 x 330ml NRB, R Whites Diet Lemonade 24 x 125ml, R Whites Lemonade 12 x 1.5L PET, Fruit Shoot Orange Low Sugar 24 x 275ml case, Fruit Shoot Apple & Blackcurrant 24 x 275ml case, Fruit Shoot Apple 24 x 275ml case, Fruit Shoot Summer Fruits Low Sugar 24 x 275ml case, Fruit Shoot Peach & Mango 24 x 275ml case, Fruit Shoot Hydro Blackcurrant 24 x 350ml case, Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB, Frobishers Apple Juice 24 x 250ml NRB, Frobishers Apple & Mango Juice 24 x 275ml NRB, Frobishers Apple & Raspberry Juice 24 x 275ml NRB and Frobishers Orange & Passionfruit Juice 24 x 275ml NRB, Orangina 12 x 250ml NRB, Orangina Light 12 x 250ml NRB, Lucozade Original 12 x 330ml NRB, Lucozade Orange 12 x 330ml NRB, Lucozade Pink Lemonade 12 x 330ml NRB, Red Bull 24 x 250ml Can, Red Bull Sugar Free 24 x 250ml Can, Kick Energy 24 x 250ml Can, Eager Apple Juice 8 x 1L Box, Eager Cranberry 8 x 1L Box, Eager Orange Juice 8 x 1L Box, Eager Pineapple 8 x 1L Box, Eager Tomato Juice 8 x 1L Box. Free stock is: Britvic Low Cal Tonic Water 24 x 125ml NRB case, Britvic Low Cal Tonic Water 24 x 160ml NRB case, Britvic Tonic Water 24 x 125ml NRB case, Britvic Tonic Water 24 x 160ml NRB case, Pepsi Cola 24 x 200ml NRB, Diet Pepsi 24 x 200ml NRB, Fever Tree Ginger Beer 24 x 200ml NRB case, Fever Tree Lemon Tonic 24 x 200ml NRB case, Fever Tree Light Tonic 24 x 200ml NRB case, Fever Tree Mediterranean Tonic 24 x 200ml NRB case, Fever Tree Soda Water 24 x 200ml NRB case, Fever Tree Tonic 24 x 200ml NRB case and Franklin & Sons Ginger Beer 12 x 275ml NRB

41

decemberdeals

= FREE stock selection (also available as part of the buy in for this deal)

SAVE £3

FREE STOCK FREE 24 x 330ml Coke Zero when you buy 4 cases from the 330ml range

when you buy from the Funkin cocktail mixer range

Qualifying products are: Funkin Passionfruit Martini Mixer 6 x 1L, Funkin Pina Colada Cocktail Mixer 6 x 1L, Funkin S'berry Daiquiri C'tail Mix 6 x 1L, Funkin Mojito Cocktail Mixer 6 x 1L

GET ME FREE

Qualifying products are: Coca-Cola 24 x 330ml NRB, Diet Coke 24 x 330ml NRB, Coke Zero 24 x 330ml NRB, Coca-Cola Life 24 x 330ml NRB Free stock is: Diet Coke 24 x 330ml NRB

FREE STOCK FREE 200ml Schweppes Tonic when you buy 6 cases from the 200ml Mixers and Juices range

GET ME FREE

Qualifying products are: Schweppes Soda Water 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Slimline Tonic 24 x 200ml NRB, Schweppes Bitter Lemon 24 x 200ml NRB, Schweppes Slimline Bitter Lemon 24 x 200ml NRB, Schweppes Canada Dry Ginger Ale 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB and Schweppes Tomato Juice 24 x 200ml NRB. Free stock is: Schweppes Tonic 24 x 200ml NRB

decemberdeals

FREE STOCK

FREE STOCK

FREE 125ml Tonic when you buy 3 BIB's from the range

GET ME FREE

Qualifying products are: Coca Cola 1 x 7L Box, Diet Coke 1 x 7L Box, Schweppes Lemonade 1 x 7L Box Free stock is: Schweppes Tonic 24 x 125ml NRB and Schweppes Tonic 24 x 200ml NRB

42

GET ME FREE

FREE 125ml Schweppes Tonic when you buy 6 cases from the 125ml Mixers and Juices range

Qualifying products are: Schweppes Tonic 24 x 125ml NRB, Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Bitter Lemon 24 x 125ml NRB, Schweppes Canada Dry Ginger Ale 24 x 125ml NRB, Schweppes Orange Juice 24 x 125ml NRB, Schweppes Pineapple Juice 24 x 125ml NRB and Schweppes Tomato Juice 24 x 125ml NRB. Free stock is: Schweppes Tonic 24 x 125ml NRB

SAVE £2.40 OFF A CASE OF 6

SAVE £1.80 OFF A CASE OF 6

Qualifying products are: Symphoniae Prosecco Docg 75cl 11% ABV, Ponte Prosecco 75cl 11% ABV, Ponte Aurora Rose Extra Dry 75cl 11.5% ABV, Segura Viudas Brut 75cl 15% ABV, Segura Viudas Rosado 75cl 15% ABV

Qualifying products are: O&E Italian Pinot Grigio 75cl 12% ABV (6), O&E French Sauvignon Blanc 75cl 13% ABV (6), O&E Chilean Cabernet Sauvignon 75cl 12% ABV (6), O&E French Merlot 75cl 13% ABV (6), O&E Californian Zinfandel Rose 75cl 10.5% ABV

AWARD WINNING WINE DEAL International Wines & Spirits Competition – Silver

International Wine Challenge – Commended

International Wine Challenge – Commended

International Wine Challenge – Bronze

Decanter World Wine Award- Bronze

International Wine Challenge – Bronze

Decanter World Wine Award – Bronze

International Wines & Spirits Competition – Producer of the year

Macon - Bronze Macon – Bronze

GET ME FREE

International Wine Challenge – Silver

Free Ponte Prosecco when you buy 11 x 75cl bottles from the range

Qualifying products are: Franschhoek Vineyards Shiraz 75cl, Fortin Plaisance St Emilion 75cl, Trapiche Malbec Mendoza 75cl, Paternina Banda Azul 75cl, Brampton Old Vine Red 75cl, Errazuriz Cabernet Sauvignon 75cl, Esk Valley Merlot Cabernet Malbec 75cl, Yalumba Bush Vine Grenache 75cl, Anforio Chianti Classico 75cl, Nauta Monastrell Crianza 75cl Free stock is: Ponte Prosecco 75cl

FREE STOCK

Buy 11 get 1 FREE

Buy 11 get 1 FREE

Qualifying products are: Jacobs Creek Semillon Chardonnay 75cl, Jacobs Creek Grenache Shiraz 75cl, Jacobs Creek Shiraz Rose 75cl (6), Campo Viejo Rioja Reserva 75cl, Campo Viejo Rioja Tempranillo 75cl, Brancott Est Marlborough Sauv Blanc 75cl

decemberdeals

FREE STOCK

Qualifying products are: Perrier Jouet Blason Grand Brut 75cl 12%ABV and Perrier Jouet Blason Rosé 75cl 12% ABV

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

43

On the dray this Christmas BUY 2 GET FREE POS

Greene King

ROCKING RUDOLPH STYLE

Marstons Beer Company

Black Sheep Brewery PLC

WYCHWOOD BAH HUMBUG

BLITZEN

PREMIUM ALE ABV 4.2%

STYLE

RUBY ALE ABV 4.0%

STYLE

SEE

DARK COPPER

SEE

DARK RUBY

SEE

SMELL

MALTY, FRUITY

SMELL

FRUITY, RAISIN, CHOCOLATE

SMELL

TASTE

FULL BODIED, MALTY, FRUITY

TASTE

MALTY, RICH BISCUITY

TASTE

BITTER

BITTER

SWEET

SWEET

BITTER ABV 4.3% DARK GOLD BANANAS AND FRUIT, CLOVES SPICY FRUIT

BITTER SWEET

HIGHLIGHT

A full-bodied beer with redcurrant and blackcurrant flavour. A crisp bitter finish.

HIGHLIGHT

Brewed with pale, crystal and chocolate malt - giving ruby colour, chocolate notes and malty character.

PRICE

£114.83*

PRICE

£124.29

HIGHLIGHT

Rich, fruity spiced ale guaranteed to raise a smile from even the most seasoned party pooper!

PRICE

£117.28

*fixed price

Charles Wells Brewery S.A. Brain

FIR KING GOOD STYLE

BEST BITTER ABV 4.0%

Hook Norton

A GOOD STUFFING STYLE

SEE

AUBURN

SEE

SMELL

AROMATIC SPICY HOP

TASTE

RICH WARMING

GREEDY GOOSE

PREMIUM ALE ABV 4.5%

STYLE

PREMIUM ALE ABV 4.2%

AMBER

SEE

DARK COPPER RED

SMELL

FRUIT HOP

SMELL

BLACKCURRANT, SOFT FRUIT

TASTE

TOASTED, NUTTY, MALTY

TASTE

RICH, DRY, NUTTY

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Full of rich flavours, perfect for the festive period. Bursting with flavour and a warm finish.

HIGHLIGHT

A fine balance between malt and hops delivers a satisfying and rounded pale ale, with an amber colour, fruity nose and good hop aroma.

HIGHLIGHT

A delightfully full-flavoured beer, rich to the palate and displaying a rounded fruity aroma, with hints of dark fruit.

PRICE

£114.21

PRICE

£114.79

PRICE

£117.91

Carlsberg UK Moorhouse's Brewery

ICE WITCH STYLE SEE SMELL TASTE

GOLDEN ALE ABV 4.3% LIGHT YELLOW TROPICAL FRUIT, MANGO, PINEAPPLE FRUITY, DRY, MOREISH

CHRISTMAS CRACKER STYLE SEE SMELL TASTE

PREMIUM ALE ABV 4.3% RICH, DEEP, AUBURN FRUITY, RICH AND SLIGHTLY ROASTY HINTS OF VANILLA AND HOP

Castle Rock Brewery

SNOWHITE STYLE

VERY PALE ALE ABV 4.2%

SEE

VERY PALE

SMELL

FLORAL, CITRUS

TASTE

SOFT, CLEAN, CRISP, FRESH

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Light gold ale, single hopped with citrus to showcase this hop's icy intense aromas of tropical fruit, mango and pineapple.

HIGHLIGHT

Dark & contemplative, with a subtle suggestion of vanilla & a delicate hop aroma.

HIGHLIGHT

A very pale and very refreshing ale with a delicate and distinctive hop character.

PRICE

£112.30

PRICE

£115.00

PRICE

£113.61

On deliveries from 27th November until 31st December 2016