Enterprise deals & ideas - September/October 2015

Bumper autumn edition September & October 2015

Make the most of Cask Ale Week 2015 Attract families this half term with a Halloween theme Make your sales soar this football season

FREE STOCK

FREE HALLOWEEN POS

SAVE ÂŁ7.00

FREE POS

KICKSTART YOUR RUGBY SALES WITH

ENSURE GREAT LOOKING, GREAT TASTING GUINNESS TO KEEP YOUR CUSTOMERS HAPPY BEING ABLE TO GET A GOOD-QUALITY PINT IS ‘VITAL OR IMPORTANT’ FOR 9 OUT OF 10 BEER DRINKERS WHEN IT COMES TO THEIR CHOICE OF OUTLET.*

WHO’S IN YOUR TEAM? The Guinness word and associated logos are trademarks. © Guinness & Co. 2015 *Market measures Aug 2013

2

Welcome...

Running from the 27th September to 4th October, Cask Ale Week offers a great opportunity to showcase your pub as the leading destination in your area for great tasting beer.

Read on for advice on promoting your Cask Ale Week events.

This year, Halloween falls on a Saturday, and during half-term week for much of the country. Our feature within provides inspiration on spooky themed events that are sure to draw in the crowds and drive family footfall over the holiday.

Sporting fever is sweeping the nation too, with the Rugby World Cup commencing on the 18th September, and in football both the Champions League and Premier League now underway. This issue we share some tips on driving custom during this exciting season of sport.

With a variety of promotional materials and point of sale available from Enterprise for a range of up-coming occasions, get in touch with your Regional Manager if you’re planning an event of your own.

The Enterprise Team

Contact us Sales and service centre:

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8

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This month News & trends............................................................................. 4 October Calendar................................................................... 26 November Calendar................................................................ 28 Publicans & pubs in the spotlight........................................... 24

Drink Ale of the month......................................................................... 7 Recruiting new drinkers to cask ale....................................... 10

Food

0845 601 1602

Can I show you the beer list?.................................................. 12

Recruitment and training:

Celebrate Britain’s National Cask Ale Week.......................... 8 Crockery top tips ..................................................................... 14 Half-term success this Halloween........................................... 16 Kick-start your sporting calendar........................................... 18 A bullseye for building your business..................................... 20

0800 953 0072

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales.

Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Business building

The knowledge Our guide to AA Rosette and Star ratings ............................ 21

Recruitment This month's pick of the pubs.................................................. 30

Deals September deals...................................................................... 31 October deals........................................................................... 42 3

This month

News & trends HMRC e-learning products on VAT Do you need help understanding VAT? HMRC has developed two new e-learning products including advice about registering for VAT and getting started, as well as a course on how VAT works. HMRC has also produced a key messages briefing, which includes links to the August live webinars, the live joint HMRC & HSE webinar, the new National Minimum Wage (NMW) YouTube video, the recorded NMW webinar and the letting property to tenants e-learning platform. Webinars are being planned for late September/October on record keeping for the tourism industry. Please provide information on any areas you would like the webinars to cover to Mark Tettenborn at mtettenborn@beerandpub.com Fire safety advice The Chief Fire Officers ‘UK Business Safety Week’ takes place between the 7th - 13th September, and aims to advise businesses on how to reduce the risk of fire and protect staff, buildings and resources.

Tumble dryers are a common cause of fire within the hospitality industry, as the parts can get very hot.

If machines are not properly cleaned, excess fluff or lint can build up over time and catch fire.

Stay fire safe by following advice from Joe Taylor, Enterprise National Fire Safety Officer: • Always read and follow the manufacturer’s • Never leave the appliance running when instructions before using your dryer no-one is around or overnight • Do not cover the vent or any other opening • Only vent the warm air to the outside of a building • Do not put rags or materials into your tumble dryer if they have been used to soak up flammable liquids, cooking oils etc. If you are going to put linen in a washing machine then use a tumble drier to dry, the linen should be washed at 60 degrees or above to remove the cooking grease.

• Keep your dryer well ventilated, ensuring the vent pipe is kink free, not blocked or crushed in any way • Clean the filter in your dryer after every use • Have your dryer serviced, inspected, tested and maintained regularly by a qualified engineer

Signs that your tumble dryer is not properly ventilated…

• Clothes take a very long time to dry, especially heavy articles of clothing such as jeans, or towels • Clothes feel hotter than usual at the end of the cycle • The flapper on the vent hood remains closed when the dryer is on DON’T ignore the warning signs…

Does your tumble dryer smell of burning? Are your clothes taking longer to dry? Do the clothes feel hotter at the end of the cycle? Does the external vent flap stay shut when the dryer is on?

If you notice any of the above, clean the filter and check the vent pipe immediately.

For more information, speak to your Regional Manager or the Enterprise Property Helpdesk on 0870 707 1111

Arrivals Horizon 9g cask 4% ABV Available from all depots – A pale golden ale, citrusy, tangy, hoppy and refreshing. Easy drinking all year round. SEE SEPTEMBER DEALS P.33 FOR A FANTASTIC LAUNCH OFFER “SAVE £5.00!”

Captain Morgan White 70cl 37.5% ABV Available from all depots – Crystal clear colour, clean, smooth, slightly sweet and creamy, with Authentic Rum Character.

Departures Corky's Cola Cube 70cl 15% ABV and Paternina Banda Azul Rioja 18.75cl(25) *Please speak to your Customer Account Manager for details of exact availability

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London Glory 9g cask 4.1% ABV Available from southern depots*. Change in ABV – A fusion of malts gives this amber ale its lingering sweet toffee aroma. A harmonious balance of roasted barley and clean hop flavours make it a crisp and refreshing beer to enjoy.

Alcohol Wholesaler Registration Scheme HMRC has published a briefing pack for Publicans affected by the Alcohol Wholesaler Registration Scheme. This is relevant to all businesses that trade in duty-paid alcohol in the UK, including brewers and pubs. All businesses wholesaling duty-paid alcohol will need to register with HMRC between October and December 2015. HMRC will then decide whether or not to register each business. From April 2017, it will be illegal to purchase duty-paid alcohol from a non-registered UK wholesaler. The briefing pack can be found by visiting beerandpub.com/industry-briefings HMRC intend to publish further information on the operation of the scheme in due course.

The future of eating out The ‘Eating Out – Today and Tomorrow’ report, commissioned by Sacla UK, has identified key emerging trends and habits shaping eating out across the nation, following a survey of more than 2,000 nationally representative pub and restaurant customers.

66% of respondents described themselves as passionate about food and drink and 62% stated they were totally adventurous in terms of cuisine.

The survey also revealed that almost a third of families eat out together on a weekly basis (29%), while 31% of all respondents say they eat out at least once a week.

One in five people last ate out mid-morning or mid-afternoon, whilst 37% expect to go out to eat a sit-down breakfast in coming years.

Clare Blampied, Managing Director at Sacla UK, said: “The launch of ‘Eating Out – Today and Tomorrow’ responds to the UK’s increasing passion towards food and consumers’ higher expectations when it comes to dining out-of-home.”

The report is based on primary research from interviews with 2,034 adults, exploring their lifestyles, regular routines and habits, plus their relationship with food and eating out.

The latest guide from Licensed Trade Charity’s Support & Care explains how pension rules have changed and what these changes mean for your future.

Everyone wants to retire someday but preparing for your retirement when the rules keep changing makes long-term planning very difficult.

Recent changes to pension rules have given people much wider choice about how they can use their pension, but these reforms could also leave people financially vulnerable after they finish working. If you are retiring soon, or are starting to plan for your retirement, you’ll want to choose the best option for you and your family. That is why the Licensed Trade Charity has published a Support & Care guide: ‘How the new pension rules will affect you’. The guide has been written specifically for people who work in pubs and breweries.

Pension changes explained The easy-to-read guide outlines what’s new, what options you have and how changes to the state pension will affect you. It explains the new changes around lump sum withdrawals and how much tax you will need to pay. The guide also has a useful list of other sources of information to help you be pension smart, such as the Pensions Advisory Service and contact details for the government’s Pension Wise Service. Licensed Trade Charity has a long history of providing practical help with housing, health problems, debt and family matters to those working in pubs and breweries. If you’re thinking about your pension and retirement plans and need information on what choices you have, Support & Care’s new guide is a great place to start. The free guide is available to view or download from the money problems section of the Support & Care website supportandcare.org For advice and support on a range of financial issues, you can also call the free helpline 0808 801 0550* 8am - 8pm.

What’s in season Autumn As autumn approaches, many comforting foods come into season, perfect for warming us up during the cooler weather. Apple, cabbage and pumpkin are all at their best at this time of year, and work well with a variety of dishes. Pumpkin soup makes for a delicious starter or light bite and can be easily cooked in large batches for a quick and easy service.

Cabbage is a great accompaniment to roast meats and pies, and can be mixed with braised apple for a twist on a traditional vegetable side dish. Follow this with a hearty apple pie, served with a dollop of cream or custard, popular on pub menus all year round!

Apple

Pear

Beetroot

Pheasant

Butternut Squash

Pumpkin

Cabbage

Sea Bass

Kale

Sweetcorn

Mackerel

Wild Duck

Mussels

Wild Mushroom

*Calls are free from landlines and most mobile networks

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Coming up in autumn...

Cask Ale Week 24th September - 4th October Now in its 5th year, Cask Ale Week will sweep the nation this September, with pubs up and down the country celebrating the nation’s favourite drink.

Planning a beer festival is a great way to encourage customers through the door and to try new drinks.

Research shows 27% of customers are interested in attending a beer festival* and 51% of drinkers are attracted to cask ale after seeing brands at local beer festivals**.

For more information and to list your Cask Ale Week event, visit caskaleweek.co.uk Sources:*Carlsberg UK’s Consumer Insights Report 2014 **The Cask Report Volume 8 2014-15

Macmillan Coffee Morning 25 September th

Where

When

Why

So people facing cancer the suppo rt can have control of they need to feel more in their they’re diagno life, from the sed, throug moment and afterw h treatment ards.

Come and join us – everyone is welcom e.

6

registered

charity in England

and Wales

(261017),

Scotland (SC039907)

and the Isle

With 48 matches scheduled over six weeks, and 37 of these falling over weekends, the Rugby World Cup provides a staggering opportunity to drive footfall and sales this Autumn.

A2 Rugby World Cup Empty Belly v2.pdf

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A2 Rugby

World

Cup Sweepstakes

v2.pdf

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466,000 international visitors are expected to visit the UK during the tournament, so welcome the crowds and screen matches across the contest to see your sales soar.

28%

of people are planning to watch the Rugby World Cup in a pub*

£2.1billion potential economic income for the UK**

Sources:*Heineken UK **Deloitte

Halloween

Taking part is a great way to engage with your local community and encourage footfall during the quieter morning period. If you’re thinking of hosting a Macmillan Coffee morning, speak to your Regional Manager as there’s plenty of POS material available, including entertainment ideas, game kits, promotional posters and more to increase your customers dwell time.

Cancer Support,

18th - 31st October

Start planning now to capitalise on the biggest sporting event of the year!

Join the Worlds Biggest Coffee Morning this September by hosting a coffee morning in your pub.

Macmillan

Rugby World Cup

of Man (604).

Printed on

sustainable

materials.

Please recycle.

v3.pdf PR A2 Fancy Dress Competition

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PR A2 Halloween

Empty Belly v2b.pdf

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Being the second busiest period after Christmas and New year for On Trade Customers* and coinciding with the final of the Rugby World cup this year.

Encourage customers to stay on after the final by hosting a Halloween party in your Pub and maximise on the increased footfall.

Source:*barmagazine.co.uk

1st - 30th November We are teaming up with the Movember movement and calling on all our Publicans to get behind your moustaches and help start the conversation around men’s health this Movember. Never underestimate the power of a simple moustache, or a simple conversation.

For the whole month of November, we are looking for: • Teams to sign up and grow moustaches for Movember • Pledges to raise £500 for men’s health charities (with rewards for the highest fundraising pub) • Pubs to bring the community together and become a local ‘Mo Hub’ for Movember mo growers

Every hour

15:11

st

Movember

one man dies from prostate cancer

Around 75%

of all suicides are men

Testicular cancer

is the most common cancer in men aged 15-49 years

“Grow a Mo, Save a Bro”

Drink

Ale of the month Bath Ales is an independent brewery celebrating its 20th anniversary this year. The brewery is situated between Bath and Bristol and uses traditional brewing techniques with cutting-edge technology.

TO ORDER SEE ON THE DRAY PAGES 32 & 42

As official sponsors of Bath Rugby for the

building in anticipation of this year’s

What does Conversion taste like?

2015/16 season, it seemed only natural

Rugby World Cup, which is being held

Conversion is a perfectly balanced

that the brewery should add Conversion

in Great Britain, we wanted to celebrate

ale, characterised by its fresh, hoppy

to its range, brewed specially to celebrate

by brewing a beer made with all-British

taste and clean, bitter finish. It’s a

the Rugby World Cup and exclusive to

malt and hops. Brewed at 3.6%ABV, we

light amber coloured beer that has

Enterprise pubs. We spoke to Bath Ales

hope that customers will be converted!

a lingering hoppiness and bursts of

Director, Richard Dempster, about the ale.

What are the main ingredients?

peach, loganberry and grapefruit.

What is the inspiration

It is made with two British hop

Who will this beer appeal to?

behind Conversion?

varieties – Archer and Endeavour –

Conversion will appeal to real ale drinkers of

Bath Ales employs quite a few ex-rugby

which are combined with the finest

all ages, men and women alike. It’s a great

players as well as supporters of national

pale and crystal Marris Otter malt to

beer to enjoy with pies, strong cheeses and

and local clubs. With the excitement

give it its hoppy taste and aroma.

red meats, or, of course, just on its own!

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Celebrate Britain’s National Cask Ale Week Cask Ale Week is a great opportunity to run a beer festival to showcase your range and attract new customers to your pub.

Cask ale has become an increasingly

With just over a month until cask

important category for pubs, and Cask Ale

ale fever sweeps the nation, now

Week, which runs from 24th September

is the time to start promoting this

- 4th October, offers a great opportunity

popular event, making the most of the

over two consecutive weekends to raise

footfall-driving opportunity. Establishments

awareness of your pub as the best place

should hold a beer festival to celebrate,

in your area for great-tasting beer.

as 65% of beer drinkers would like to

It is well worth getting involved in Cask

attend one during Cask Ale Week*.

Ale Week. Last year, cask ale sales at

Whether your customers are ale drinkers

participating Enterprise pubs, performed

or not, appeal to all by encouraging them to

2% better than those that didn’t take part.

explore and experiment with your range.

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ional Drink in’s Nat Celebrating Brita

SAVE £5.00 SEE PAGES 33 & 44

How we can help: Cask ale volume in Cask Marque accredited pubs outperforms nonaccredited outlets by 4.5%.* Talk to your Regional Manager about how Enterprise will fund 50% of your Cask Marque membership

65% of drinkers 55% of those who drink real ale drink it every week*

say they visit pubs more often during Cask Ale Week*

Hosting beer tastings will increase

you could run a tasting session which

sales, as research shows that 80% of

enables them to speak from personal

drinkers would like to take part in one.

experience. Alternatively, you could provide

Why not match your ale offer with suitable

tasting notes so that they can enthuse,

food pairings? Follow our food and beer

advise and recommend to help your

matching feature for suggestions.

customers pick out their perfect pint!

Make sure your team has a strong

During Cask Ale Week, invite local

understanding of your range of ales and

breweries in for Meet the Brewer events

are confident to talk to your customers

and encourage customers to try ales if

about your cask beer and the history

they are first timers or discover new ales

behind local brews. To support the team,

if they are die-hard ale drinkers already.

Increase repeat visits with collector cards, for example offering customers the chance to buy five pints and get the sixth one free.

Being part of the buzz around Cask Ale Week will benefit your business both during the event and beyond. As Roger Clayson of Cask Marque says,

Visit acask.com – or call them on 01308 426982 – for details of beer festival equipment to hire or purchase. Receive a 25% discount by quoting “Enterprise” when ordering Look out for cask ale deals online and in the deals section of this magazine Take advantage of free digital assets to help advertise Cask Ale Week – website banners, Facebook and email templates Cask Marque accredited pubs can advertise their beer festival on the Cask Marque site Ask your Regional Manager or Customer Account Manager about our free cask ale point of sale kits

This year we have more support than ever before from pub companies and brewers and I feel sure that this, combined with activity at outlet level generated by publicans, will ensure that this year is even more spectacular than previous years. *Enterprise internal data Roger Clayson, Cask Marque

World’s Biggest Ale Trail Cask Marque now has 20,000 ale trailers registered with the World’s Biggest Ale Trail on its CaskFinder app, visiting around 3,500 pubs a week, scanning the Cask Marque certificates in an effort to win rewards and also generating revenue for Cask Marque members by bringing in custom. To find out more about the benefits that Cask Marque brings, call 01206 752212.

Source: *The Cask Report 2014/15

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Drink

Recruiting new drinkers to cask ale Cask ale is outperforming the rest of the on-trade beer market. Broaden your range to appeal to a wider audience and increase your sales.

as well as local breweries and independents represented by SIBA. Enterprise has an average of 140 cask ales available from different breweries.

Add to your range slowly to test out

A staggering 634 million pints of

– with younger customers and women

new flavours and gauge whether you

cask ale are drunk every year in the

increasingly seeking out cask.

have the customer support for a larger

UK*, meaning one in six pints of

Understanding who is trying cask

range of ales. As a rule of thumb, have

beer served in pubs is cask ale.

for the first time, and ensuring

at least four cask beers on to cater

This revolution has seen a huge

you have the depth and breadth of

for all tastes, including one lower,

variety of new styles and flavours

range to appeal to both these new

one gold, one strong and one bold.

emerging to appeal to a wider

drinkers and regulars, is the key

Cask ale significantly drives footfall,

audience than traditional ale drinkers.

to increasing sales and footfall.

with cask drinkers attracting other

The Cask Report 2014 revealed

Stocking a good range of cask ales

drinkers to the pub. They also often

that 15% of all cask drinkers tried

will have a positive impact on your

stay longer and spend more due to

it for the first time within the last

turnover, and variety should be a key

the low carbonation and moderate

three years, proving that cask is

part of your plan. Try to stock a good

ABVs of popular casks. So, cask

consistently recruiting new drinkers

mix of ales from national brewers

wins on both volume and margin!

634 million pints of cask ale drunk every year in the UK

Source: The Cask Report 2014

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1 in 6

pints of beer served in pubs is cask ale

ÂŁ1.72 billion the value of the cask ale market. Up 23% since 2010

Make more

with these exclusive deals on cask ale this month

SAVE £6.00

SAVE £5.00

SEE PAGE 33

SEE PAGE 33

FREE POS SEE PAGE 34

FREE STOCK SEE PAGE 33

Engage your staff with cask beer New e-learning programme: Cask Beer Uncovered Cask beer is one of the few drinks that customers can only enjoy in the pub, so serving a consistently great pint of it makes good business sense.

So welcome to Cask Beer Uncovered, a new, free e-learning programme that will inform, engage and enthuse your bar staff about cask beer.

FREE to all Enterprise pubs Accessible via the CPL training platform Comprises five short films that staff can watch at any time, with brief test after each Certificate for anyone scoring 75% Covers ingredients, brewing, storing, serving the perfect pint and promoting cask beer to customers Results in a staff team who are knowledgeable and confident about cask beer

Enhances customers’ experience of your pub For a taster of the Cask Beer Uncovered films, view our trailer here: youtube.com/watch?v=S83JNaHdxlU

SPECIAL DEAL From Noble Express

20% discount off all Noble Express products, on orders over £50 ex VAT

Available Saturday 1st August to Monday 30th November 2015

Carry Out Cartons – Special Prices These 2 pint carry out cartons are supplied in quantities of 100 and are ideal to offer your customers the opportunity to take their favourite drink home with them.

Normal list price – £28.00 + VAT and postage (case of 100) Enterprise Publicans receive the following discounts: Single case of 100 – 5% discount 2 or more cases in one order – 10% discount

This great offer gives you the chance to stock up ready for Cask Ale Week, British Food Fortnight and the winter months. Items available include glassware, crockery, cleaning and sanitising fluids, paper, disposables and much more. Offer excludes furniture and catering equipment and items marked at sale price.

nobleexpress.co.uk

Simply visit and use the discount code ENT20 when ordering This discount is limited to one order per email address

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Food

Can I show you the beer list?

Wine may be the traditional pairing with food, but a pint of beer is now being seen as the perfect meal accompaniment.

Pairing beer with food was frowned upon not so long ago, but with the growing demand for cask and craft beer, there’s been a shift in attitude – and beer is now an increasingly popular choice to match with food.

In an article in The Independent on Sunday, Jane Peyton, named Sommelier of the Year by The Beer Academy, backed this up. “It’s actually a much better pairing [beer] with food than wine and there are so many special beers for fine dining.”

So why does it work?

In many ways, beer is more food-friendly than wine, with far more flavour variety. While wine is made with one key ingredient – grapes – beer makers are now experimenting

with a huge variety of blends. Also, as beer is carbonated, this lifts food from the palate and refreshes the mouth, making each mouthful an exciting experience for diners.

There’s a beer for that…

In November last year, CAMRA launched ‘There’s A Beer For That’, a £10m campaign to get people thinking about beer differently. The campaign highlights the diversity of beer available in pubs today and the many different dishes they can be matched with.

It's been eight months since Britain's Beer Alliance successfully launched 'There's A Beer For That' and the campaign shows no signs of slowing in momentum. With positive category growth for the first time in ten years and

Image courtesy of

National Curry Week 12th - 18th October

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2015 v3.pdf Curry Week

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Now in its 18 year, National Curry Week helps promote one of our favourite foods. Participating can drive footfall during traditionally quiet nights of the week, so here are some ideas for events you could host: th

• Beer and curry matching (see our food and beer matching tips opposite) • Man vs. Curry: Host a curry eating competition where a percentage of proceeds go to curryforchange.org.uk, a charity helping rural families in Asia and Africa who are going hungry.

• Encourage footfall by running promotions throughout the week, such as Curry and a Pint for £10.

• Curry-oke: Promote dinner and a sing-song for a set price.

Check PROPS for Curry Week Point of Sale, images for web and social media marketing and don’t forget to share using #NationalCurryWeek

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an industry contribution of over £22bn GDP, demonstrating the positive impact the campaign continues to have on the publics attitude surrounding beer. A series of on trade programmes, the first-ever for the whole of the beer category, designed to reignite Britain's love of beer at point of purchase and change people's perception of beer by educating them on the campaign's core messages of quality, diversity and versatility.

From September, Enterprise Inns and 'There’s a Beer for That' are joining forces to deliver a combined point of sale kit in time for Cask Ale Week.

Check out the #BeerMatch hashtag on Twitter, where you can find a recommendation for a beer to accompany a variety of dishes.

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GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 50

Perfect pairs Pilsners – suit a variety of shellfish, including shrimps and scallops

Light

Pale Ales – taste great with lighter meats, potatoes and carrots, perfect with a chicken, turkey or pork roast dinner!

[Beer is] actually a much better pairing with food than wine and there are so many special beers for fine dining.

Jane Peyton, British Beer Sommelier of the Year 2014 - 2015

ENJOY exclusive discounts with Enterprise Food Club

Brown Ales – work well with beef dishes, from a hearty steak-and-ale pie to a meaty burger Porters and Stouts – complement rich, bold flavours like game and venison, smoked foods and rich chocolate

Flavour profile

Wheat Beers – match with classic fish dishes like moules frites or fish cakes

Bold

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, as well as Nectar Business points every time you spend.

Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090.

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Equipment

Crockery top tips

Although the quality of food that leaves the kitchen is massively important, the way in which it is presented is equally integral to providing your customers with a great dining experience. Customers buy with their eyes, so presentation is key.

We’ve put some tips together to help you keep your crockery in tip-top condition: Ensure your tableware is presentable

You don’t want customers thinking they are eating with “hand me downs” Don’t waste time trying to salvage chipped crockery

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Chipped, cracked, stained or faded crockery is definitely not appetising.

Make sure your crockery and cutlery match

Sufficient amounts of crockery and cutlery make for a speedy service

Nobody likes the taste of superglue mixed in with their roast dinner

Presentation is important

A busy Saturday or Sunday is not the time to put even more pressure on your pot washer When shopping for crockery, think about storage

Pick plates which stack easily to avoid using up precious kitchen space Size matters

If you have small tables, don’t order extra large plates. You will reduce the amount of covers which can be seated

If you want to use wooden boards for platter or sharing dishes, make sure they look like presentation boards and not boards that have just been used by your chef Less is more

Pick a theme and stick with it. If your starters are all on square plates, your mains and desserts can be too. This will increase storage space too

Fancy a giggle? Check out @WeWantPlates on Twitter to see what people who are passionate about plates have to say!

FREE!

MENUS AND BAR TRAINING (WORTH £500)

WHEN YOU BUY ONE CASE OF FUNKIN MOJITO MIX, ONE CASE OF FUNKIN DAIQUIRI MIX AND 6 x 1.5L OR 12 x 70cl BOTTLES OF: GORDON’S ORIGINAL, SMIRNOFF RED OR CAPTAIN MORGAN ORIGINAL SPICED GOLD

INDUSTRY LEADING BAR ACADEMY TRAINING WILL SHOW YOU HOW TO MAKE MORE PROFIT THROUGH: • GREAT TASTING AND GREAT LOOKING DRINKS • PERFECT SERVE TRAINING • BASIC COCKTAIL TRAINING WITH FUNKIN COCKTAILS • TIPS FOR SPEED AND EFFICIENCY

There must be a minimum of 8 people including managers attending. Once order is placed and information is passed onto Diageo then appointments will be made via phone call where questions will be asked to establish the needs of the outlet.

Contact will be made with the outlet within 4 weeks of the qualifying purchase.

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Footfall focus

Half-term success this Halloween Host Halloween-themed events to attract families this half term Halloween is the second-busiest period

What we can help with:

for on-trade customers after Christmas

• Free quiz questions focusing on

and New Year*, and this year it falls

things that go bump in the night are

on the last Saturday of the half-term

available from the Publican Channel

holidays – ideal for driving family trade.

Better yet, the Rugby World Cup Final

• Quote “Enterprise” for a 10% discount on decoration packs from Peeks.

also falls on the 31st October, kicking off

Visit peeks.co.uk for inspiration

at 4pm. Encouraging customers to stay

• Children’s activity sheets related to

on to celebrate after the final whistle will

relevant film releases are available from

offer additional profit opportunities.

Whipper Snapper Kids. Publicans pay

Devilishly good activities

£4.99 a month (usual price £5.99 per

Hosting Halloween-themed activities is

month). Go to whippersnapperkids.com

a fun way to boost trade over the school

and quote “Enterprise” to order PR A2 Halloween

holidays. Fancy dress competitions will

• Craftis children’s activity packs are also

entertain parents and children alike, and you

available from craftis.co.uk. Receive a

can really set the scene by dressing your

10% discount by quoting “Enterprise”

pub to match, with cobwebs and pumpkins being the ghoulish props of choice at this time of year. Peeks are offering Enterprise Publicans a 10% discount on decoration packs, so visit peeks.co.uk for inspiring ideas to bring your event to life.

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Frighteningly good food and drink Serving classic dishes with Halloween-inspired names will help support your food offering, so consider adding a ‘Graveyard Ghoulash’, or a ‘Cauldron’ of chilli or soup to your menu in the run up to the 31st. Child-friendly options

Event ideas: A devilish disco Rocky Horror themed karaoke night

like chicken goujons could be renamed ‘Witches’ Fingers’ during half term, making meal time fun for the little ones too.

Visit the Publican Channel to download a handy ‘Making the Most of Halloween’ guide or speak to your regional manager to order a Halloween point of sale kit including external banners, balloons,

Apple-bobbing competition Pumpkin carving Pumpkin inspired set menu Charity event to support your local community Scary film night

16

bunting and more to promote your event.

Top tips: • Drive wet sales by serving themed cocktails such as a Vampire’s Kiss or Witches’ Brew • Bloody Marys will fit well with this theme • Hobgoblin are providing free point of sale when purchasing 2x9kg cases throughout October

FREE POS SEE PAGE 34

Bonfire Night Win up to

£1000

of marketing support for your pub in our Halloween best-dressed pub competition*

Remember the 5th of November by making it a profitable night for your pub • Link up with local displays • Offer discount vouchers to customers heading to your bar after the fireworks • Have a member of the team handing out flyers at the local display • Serve hot drinks such as mulled wine, hot chocolate or a speciality hot toddy to keep customers warm • Handheld snacks that are easily enjoyed while standing outside – like hot dogs and traditional pies – will boost food sales too.

*Send photos of your pub in all its gruesome Halloween glory, along with your pub name and postcode to ideas@enterpriseinns.com

George Karageorgis, Publican at

George’s top tips

the Clissold Arms, stumbled upon

• Utilise your team, dress them up as witches and zombies rather than employing costume characters

the popularity of Halloween by chance one year. “It was really a last minute thing” explains George,

• Use the event to promote your pub being family friendly all year round • Children are happy with hotdogs and hamburgers which can be served in the garden, keeping your inside food offer separate

I made a coffin out of a • Keep and reuse decorations each cardboard box and covered it year as this can get expensive with a black cloth, and the kids of local families and trick-or-treaters • Rather than charge for the event, have donation boxes for money absolutely loved it. We’ve made to go to a local charity it bigger and bigger each year • Host other events such as a Santa’s Grotto, Bonfire Night and Easter and popularity has spread.

Egg Hunt to keep your family offer consistent throughout the year

George Karageorgis Publican at the Clissold Arms

• If you are putting on your own display, make sure you meet the British Standard Guidelines and have a wet weather plan in place.

25% of adults

are expected to celebrate Halloween Source: The Grocer's Halloween Category Report 2014

£300 million

Halloween's estimated worth to food and drink retailers Source: PMA 2014

43%

of Brits joined in the fiendish festivities in 2013, by spending on products or services for the occasion Source: Mintel Halloween 2014

Halloween

is the third-biggest retail event after Christmas and Easter Source: Planet Retail

Source:*barmagazine.co.uk

17

Sport

Kick-start your sporting calendar

With the Premier League back in full swing, now is the time to capitalise on live football matches as a way to encourage punters through the door.

The Rugby World Cup will take the nation by storm over the next two months, but the Premier League is just as important and will keep regulars coming back week after week.

Football is the most popular sport in the UK, and when the rugby doesn’t feature one of the home nations, the football can provide pubs with the opportunity to keep customers visiting.

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There are plenty of exciting games coming up which hold plenty of interest for fans – including Manchester United hosting their long-term rivals Liverpool, a clash

4.6 million

the number of people who watch football in a pub or bar every month Source: Ipsos MORI OOH Panel – August 2014

of London teams with Chelsea

116

against Arsenal, and Everton

the number of Premier League games that will be shown on Sky during the 2015/16 season

hosting the Merseyside derby.

To encourage customers to stay longer in your pub and buy a couple Source: Sky

more drinks during their visit,

38

consider a football-themed quiz

and-tested way of encouraging

the number of Premier League games that will be shown on BT Sport during the 2015/16 season

customers to spend more.

Source: BT Sport

before or after the match. Deals on food and drink are also a tried-

Dates and times Date

Kick off

Fixture

Saturday 12th September

17:30

Manchester United v Liverpool

Saturday 19th September

12:45

Chelsea v Arsenal

Saturday 26th September

12:45

Tottenham v Manchester City

Sunday 4th October

13:30

Everton v Liverpool

Sunday 4th October

16:00

Arsenal v Manchester United

Saturday 17th October

12:45

Tottenham v Liverpool

Channel

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Entertainment

Darts will draw people into your pub on quieter nights, while building a sense of community There’s no doubt that darts is appealing to a wider audience than ever before, with viewers tuning-in in their droves to watch the darts championships aired over the 2014 festive period. Showcase your pub as the place to both play and watch darts to drive footfall and sales.

“Whether playing it or watching, darts seems to stimulate great interest. It is one of the few games where you never get a drawn match; there is always a winner and a loser which makes for an exciting event. Run properly, it should end up costing you little or no money to host, yet it can pull in an impressive crowd.”

Host regular matches and encourage your People are genuinely interested in darts, customers to set up teams, creating a it’s become a real British institution! sense of competition and community.

Midweek matches says Dave Richards, CEO of Bar Activity, will help drive custom on traditionally who supply darts equipment and darts quieter nights and give customers celebrities to venues across the UK. an extra reason to visit your pub.

Darts is very easy and inexpensive to accommodate for most pubs.

Involving minimal equipment, you can get started with just a dartboard, darts and chalkboard or scoreboard. visit baractivity.com Just make sure you have enough for more information

20

space to set up away from other customers to avoid injury.

If you plan to broadcast televised darts, make sure you have plenty of POS in place well ahead of the PDC World Darts Championships 2015/2016, which starts on 18th December.

Build links with other local pubs through leagues, and support your team when they play away. When teams from elsewhere come for a return match, make the most of the evening and take the opportunity to showcase your pub to the newcomers.

Lay on a spread of free finger food or a beer offer to entice return visits.

Enterprise can supply exclusive Darts Night point of sale material.

Talk to your Regional Manager to find out more.

The Knowledge

Our guide to AA Rosette and Star ratings Today, online reviews are just as important to consumers as personal recommendations – making the value of a positive review unquestionable for Publicans.

The achievement of high ratings in industry awards and accreditations such as AA Rosettes and Stars assure consumers of the quality and reliability of your establishment, and are sure to draw in the crowds.

We spoke with two Enterprise Publicans who have recently been through the AA judging processes to achieve top ratings. Over to the experts…

Dominic Chapman, Chef Proprietor at the Beehive in Berkshire, sheds some light on what it takes to achieve an AA rosette.

"My philosophy has always been to source high-quality ingredients and then simply show them a little love – a simple idea that will produce highly commended dishes. Once this simplebut-imperative notion is consistently delivered, then it’s time to share".

Lesley Benson and her team at the New Inn in Clapham, Lancashire, have successfully gained a five-star rating with the AA. We caught up with Lesley to find out more about the process: How did the New Inn achieve five-star status?

In 2013, we took over the hotel and underwent a complete renovation.

There are 20 bedrooms, a restaurant and two bars. When the renovation was complete, we decided it was a great time to bring in AA for an assessment.

Any tips with the process?

The best thing to do if you’re looking to achieve five-star status or rosettes is to have the criteria sent to you.

You don’t have to do everything you think you do. It doesn’t necessarily

For any accreditation, the judges will be looking for the following things: • Quality of the product: I trust my suppliers and have spent years building strong relationships with them. To be frank, they can make or break your menu.

• How you stand out in your area: Always know your competitors better than they know themselves!

• Mastery of flavour and cooking techniques: A great dish is all about the ingredients and careful cooking. Think about the components of the dish and how their flavours work together.

Precision is key and judges will be looking at this closely.

• Consistency: Judges visits will not just be a one off, they can visit anything between three and six times, or in some cases more. Each time, the menu, signals of provenance and overall service should be consistent. Change in portion size, taste and presentation will not make for a good experience.

• Value for money: People who appreciate good food will still look at the price tag and if that is not in line with the product, they will not be returning. Don’t become greedy or too adventurous with expensive produce.

Always think about your customer at every stage of the process.

have to be an expensive task as your establishment could already be an inch away from achieving five-star status.

A guest survey is also a great way to identify your guests’ needs.

Every demographic is different, and what works in one hotel won’t necessarily work in another.

How has this changed your business?

We actually took over a business that had failed so everything has changed.

The real difference is the change in the team – everyone’s expectations are lifted and as a result our staff are motivated to deliver the best customer service.

How has the five-star status helped market your business?

It has made it much easier with our online booking sites. We have a plaque outside and roadside signs. Both curbside and online advertising have benefitted from the five-star status.

Our final tip would be to ask for an inspection. The judges will rarely just arrive on your doorstop, you will have to invite them – and then, for the most part, be very patient!

Congratulations Dominic and Lesley on achieving such high accreditations.

21

This month

Publicans & pubs in the spotlight GBPA Regional Winners Eight Enterprise Inns pubs have been named regional winners in this year's Great British Pub Awards 2015.

After being selected as regional winners by a panel of industry experts, the eight will go forward to a glittering awards ceremony on Thursday 10 September, at the London Hilton, Park Lane.

Organised by leading industry publication, the Publican’s Morning Advertiser, the annual event celebrates the best of British pubs across 15 categories.

Enterprise finalists are: • Best Bar Team – The Cellar House, Norwich; The King and Queen, Southampton • Best Community Pub – The Lion, Treorchy, South Wales • Best Family Pub – The Clissold Arms, Finchley, London; The Rose and Crown, St Albans • Best Partnership Pub – The Watermans Arms, Windsor, Berkshire • Best Turnaround Pub – The Stonehenge Inn and Carvery, Salisbury, Wiltshire • Best Wine Bar/Pub – The Princess Victoria, Shepherd’s Bush, London Enterprise CEO Simon Townsend said: “We’re thrilled to learn that eight of our pubs have made the awards ceremony in September, which encouragingly, is two more than last year.

“It’s a fantastic accomplishment, as the awards are incredibly competitive, and it goes to show what can be achieved with the right amount of determination, hard work and passion.

“We’re very proud of the people behind these great pubs, and it’s not the first time some of them have been rewarded for their excellent pub businesses.

Congratulations to all our long-serving Publicans Congratulations to our long-serving Publicans, some of whom have been tirelessly serving customers for over 35 years.

Celebrating 25 Years

Celebrating 10 Years

Shirley Mcleavy Canal Tavern, Gravesend Matthew, Glyn & Valerie Ann Mayer-Smith & Rachel Hicks Salutation Inn, East Looe Pat & Michael McKenna Victoria, Bermondsey Mary Willer Grosvenor Arms, Wandsworth

Shab Hastroudi Hobler Inn, Battramsley Mike & Katie Adams North Star, Maidenhead Nigel & Joy Wood Stopes Tavern, Little Lever Nigel Glenister Three Tuns, Bransgore Kevin & Esmee Allibone Bell, St Olaves Mark Larkin Barnsley Oak, Minsthorpe Stuart Horton Jolly Sailor, West Looe Peter Hayball & Heather Walker Village Inn, Exeter Siva Surenkumar Hour Glass, Walworth Karen Palmer White Swan, Great Yarmouth

Jaki Dinse Leconfield, Stoke Newington Angela Facey White Horse Husborne, Crawley Paul James Waveney, Oulton Broad Brian & Sandra Hatcher Axe & Compasses, Ware David & Becky Salisbury Royal Oak, Marlow Danny & Janet Penman Celebrating 20 Years Duke Of Marlborough, Maidstone Anne & Dale Scott Mark Eastman Anchor, North Warnborough Jane Bannan & Martin O'Reilly Kents, Wellswood Easton & Alison Hogben Birchwood, Abbey Wood Fagin's, Brookthorpe Celebrating 15 Years Dave & Jane Gander Robert Walker Stage Door, Blackfriars Rose & Crown, Blackpool Steve Crane Gill & Paul Englefield Falcon Hotel, Shanklin Chequers, Potters Bar Graham & Rosemary Brittain Julie Welsh Bakers Arms, Bugbrooke Kingswood Tavern, Nuneaton Jim & Elizabeth Cox Prince Albert, Guildford

22

Richard Manners Dartmouth Castle, Hammersmith Jim & Jackie Croft Royal Oak, Basingstoke John & Debbis Witchell Black Deer, Loughton Linda & Cheryl Munford Ship Inn, Grays Juliet Devine Millstone, Tickhill George Jenner Hastings Hill, Sunderland Chris & Kirsty Hankins Brunswick Arms, Worcester Sergio & Francesco Stefanuto Wine Press, Littleborough David Allen Earl Marshall, Sheffield Richard & Pauline Moore Queen Inn, Dummer Dave O'Mahoney Crown & Treaty, Uxbridge

Enterprise Inns London DBU Cellar Keep of the Year Regional Winners Region P1 P2 P3 P4 P5 P6 P7 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8

Region Name North London & Watford East London South East London City of London Windsor & Eton Kingston & Staines Guildford, Woking & Bracknell Holloway & Islington Barbican Bermondsey, Blackfriars & Victoria North West London Central London Richmond, Uxbridge and Ruislip Chelsea, Fulham & North Kensington South West London

Pub name Victoria Stakes Nightingale White Hart Magpie & Stump Prince Albert Royal Oak, Tolworth White Lyon Prince Edward The Britannia Stage Door Priory Tavern Culpeper Rifleman Tommy Tucker Bridge Inn

Cellar Keeper Ben Abrahams Noel McMahon Simon Robson Sarah Gillam Sam Higgins Kalin Stoykov Thomas Harland Eddie Hickey Dawn Boswell Kristina Sulcaite Merlin Griffiths Max Helsing Mick Laker George McCabe Tony Regan

Cellar Keeper of the Year Awards Noel McMahon, Publican at London’s Nightingale pub, has been crowned overall winner at the first Enterprise Cellar Keeper of the Year Awards.

Open to Enterprise publicans, managers, bar staff, cellar men and women in Greater London, the award recognises the people responsible for the capital’s best beer cellar, and was judged by a panel of industry experts including Enterprise regional managers and divisional director Nathan Wall, Marston’s technician Jim Bligh, and Cask Marque’s Roger Clayson.

Noel took on The Nightingale, in Nightingale Lane, Wanstead, in 1987, and notched-up 27 years there last December.

Joint runners-up were Sarah Gillam, who runs the 465-yearold Magpie & Stump, Old Bailey; and George McCabe, part of the team at The Tommy Tucker, in Waterford Road, Fulham.

Enterprise CEO Simon Townsend presented them with their prizes at a special ceremony at The Magpie & Stump.

Enterprise senior regional manager Michael Ekberg, who organised the awards, said: “The 15 regional winners were all superb, and it was particularly difficult to separate the top three. However, Cask Marque’s Roger Clayson said of the winner, ‘In all honesty, I’ve never visited such a complete cellar and behind-bar set up as at The Nightingale’.”

£2 off per case refreshing, crisp soft drink with all natural ingredients and low sugar 23

This month

Publicans & pubs in the spotlight Wedding Bells The Grafton, Kentish Town Huge congratulations to newly-weds Joel & Susie, Publicans at The Grafton in Kentish Town who got married on Saturday 11th July. Best wishes from the entire Enterprise team!

Going the Extra Mile Nags Head, Brampton The new team at the Nags Head in Brampton raised an outstanding £3,500 as a result of a charity day held earlier this summer, after taking on the site which had previously been closed for 18 months. Much of the funds were raised as a result of a hair-raising ‘hot coal’ walk, with customers and bar staff carefully navigating their way across a red-hot walkway in return for sponsorship. The entire event was a roaring success and saw the local community come together, enjoying entertainment with music from a live band and delicious hog roast supplied by a local butcher.

All Guns Blazing!

Riflemans Arms, Glastonbury The Rifleman’s Arms, Glastonbury, Somerset, has reopened following a fantastic facelift! The Rifleman’s Arms, known for its live music scene, and is now home to a real ale and cider bar. Parts of the 16th -century building have been restored, and its popular terrace area has been rejuvenated with new garden furniture and decking. In addition, the pub has a new kitchen, toilets and fixtures and fittings, and has been redecorated throughout. Publican Robert Carter said: “There’s been a real buzz around the return of The Rifleman’s Arms, and the response has been overwhelming. As well as an influx of locals, we’ve seen visitors from far and wide since reopening, even as far as America. I didn’t realise just how much people love the pub, which is often referred to as the place to be, in Glastonbury. “

Charity Concert Kingsbridge Arms, Totnes The Kingsbridge Arms raised an impressive £550 amount for charity recently, hosting and directing a memorial concert featuring the Military Wives Choir from Plymouth. The event raised funds for the Stillbirth and National Death Society, with the Little Footprints at Follaton House benefitting from the proceeds. The choir were supported by local singer/songwriter Aaron Samuel. Publican brothers, Alex and Rob Young, have been tirelessly raising money for local charities for years, with over £40,000 raised to date. Rob is not only the musical director of the Military Wives Choir, he is also a director for SRA Developments, producing ultra-sonic scalpels for medical applications, which enable a less invasive way of operating.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share?

Please send your news to ideas@enterpriseinns.com 24

A Taste of Success The Gibraltar Rock The Gibraltar Rock, Tynemouth, received a glowing review from leading regional newspaper the Newcastle Chronicle after a recent visit from a roving reporter who dined with several guests. The pub was praised for its ‘tasty menu’ which the publication added matched ‘its fantastic views’ of the North East coastline. Enjoying a varied meal, the reviewer commented that their starter, a tomato, mozzarella and basil salad, was ‘exceptional’, the vegetables ‘excellent’ and the roast dinner offered ‘everything anyone could want in abundance.’

Commenting on the ‘Everest-high plates’ they added ‘customers were there to enjoy every mouthful.’

Adding, ‘service was exemplary’.

Congratulations to the Gibraltar Rock team such fantastic press coverage!

EI Octon 2015_Layout 1 23/07/2015 07:42 Page 1

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october

monday

tuesday

First delivery day for October deals

Food: National Cake Week 5th - 11th October

Food: National Curry Week 12th - 18th October

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Food: National Chocolate Week 12th - 18th October

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Beer Festival Beer Festivals are a great opportunity to raise awareness of your pub in your local area, attract new customers, and maximize sales 27% of customers are interested in going to a Beer Festival (Carlsberg UK’s Consumer Insights Report 2014)

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National Curry Week Great mid-week profit driver Host a curry night, offering a selection of popular dishes

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thursday Rugby World Cup: Wales v Fiji, Millennium Stadium, 16:45

friday

saturday

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Food: World Vegetarian Day

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Rugby World Cup: - South Africa v Scotland, St James’ Park, 16:45 - England v Australia, Twickenham, 20:00

Rugby League: Super League Grand Final

Horse Racing: Prix de l’Arc de Triomphe

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Rugby World Cup: - Samoa v Scotland, St James’ Park, 14:30 - Australia v Wales, Twickenham, 16:45 - England v Uruguay, Etihad Stadium, 20:00

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Food: World Food Day

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Food: National Nut Day

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Rugby World Cup: Semi-finals, Match 1, Twickenham, 16:00

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Rugby World Cup: Bronze Final, Olympic Stadium, 20:00

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Halloween Rugby World Cup: Final, Twickenham, 16:00

Rugby World Cup: France v Ireland, Millennium Stadium, 16:45

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Formula One: Russian Grand Prix Sochi

Rugby World Cup: Quarter-finals - Match 1, Twickenham, 16:00 - Match 2, Millennium Stadium, 20:00

Last delivery day for October deals

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Rugby World Cup: - Ireland v Italy, Queen Elizabeth Olympic Park, 16:45

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Rugby World Cup: Quarter-finals - Match 3, Millennium Stadium, 16:00 - Match 4, Twickenham, 20:00

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Rugby World Cup: Semi-finals, Match 2, Twickenham, 16:00 Daylight saving time ends Formula One: United States Grand Prix Austin TX

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1

Clocks Change British Summertime ends as clocks go back Great chance to shout about warming autumn menus

Rugby World Cup Halloween

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2nd Busiest Period after Christmas and New year for the On Trade Customers (barmagazine.co.uk)

PR A2 Halloween Empty Belly v2b.pdf

v3.pdf PR A2 Fancy Dress Competition

Great weekend of activity, Halloween coincides with payday and the Rugby World Cup Final. The final kicks off at 4pm, encourage customers to stay on for your Halloween Party

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Create half-time linkpurchases with beer and handheld snack offers.

National Sandwich Day Theme your sandwich offer, with famous fillings from different countries Create meal deals to upsell the lunchtime offer

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Bonfire Night Offer children’s snacks of toffee apples and marshmallows to get the whole family together Get customers in from the cold with hot chocolates and mulled cider

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International Men's Day

Thanksgiving

Rhythm of the Week Boost lulls in trade by holding quiz nights, comedy nights or advertising your Winter Warmers – Mulled Wine or Cider.

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Recruitment

This month's pick of the pubs

DOUBLE BOUNTY £2,000

Castle Inn, Sheffield This charming country pub is a popular watering hole for visiting walkers, as well as locals from the desirable surrounding residential area. Earmarked for substantial capital investment, its trade kitchen offers an opportunity for development into a food led destination business.

At a glance Your agreement: Tenancy up to 5 Years Potential turnover: £390,000 per annum Guide rent: £34,000 per annum Estimated capital start-up: £19,500 (excl VAT)

Key Features • Charming stone property earmarked for substantial investment • Designated dining area and trade kitchen • Multiple external trading areas including landscaped beer garden • Three private bedrooms

Get by recommending the next Enterprise Publican

Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

The Clock, Warwickshire

Millstone Inn, Lincolnshire

Situated on the main high street of Atherstone, The Clock benefits from large volumes of passing traffic. As a result of a major investment in late 2012, the pub is in very good condition; boasting two bars (one currently used for wet trade and the other for a food offer), a car park and a large enclosed rear yard.

Established in 1720, The Millstone Inn, Stamford, has a warm, cosy and relaxing atmosphere catering for approximately 50 covers. Boasting many original features, the pub also boasts a superbly presented enclosed patio that can accommodate 200 people and is popular during the summer months.

At a glance

At a glance

Your agreement: Tenancy up to 5 Years Potential turnover: £261,000 per annum Introductory rent: £6,000 per annum Estimated capital start-up: £6,000 (excl VAT)

Your agreement: Tenancy up to 5 Years Potential turnover: £236,000 per annum Introductory rent: £13,000 per annum Estimated capital start-up: £14,500 (excl VAT)

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub 30

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Order 2 x 9g casks a and receive es FREE Bath Al Conversion rugby ball Shepherd Neame

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LATE RED

CONVERSION

TRY TIME

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GOLDEN ALE ABV 4.5%

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SEE

AUBURN, COPPER

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HIGHLIGHT

An easy-drinking, crimson-copper coloured ale with flavours of plum, prunes, raisins, a touch of toffee and tropical fruit. A peppery, resinous hop finish - courtesy of Kent-grown Cascade hops - adds a spice to the nutty sweetness.

HIGHLIGHT

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SWEET Being in the heart of the West Country, beer and rugby have always been our passion.

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HIGHLIGHT

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The aroma of freshly sliced ripe apples.

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FAT SPRAT

STYLE SEE SMELL TASTE

BEST BITTER ABV 3.8% BURNISHED COPPER PEACH, APRICOT, TOFFEE APPLE TOASTED BISCUIT, CARAMEL

STYLE SEE SMELL TASTE

GOLDEN PALE ALE ABV 4.1%

STYLE

GOLD

AMBER

CITRUS, SPICY

SMELL

CITRUS, TOFFEE

HOPPY, BITTER, CITRUS

TASTE

CITRUS, TOFFEE

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

PRICE

The unique and harmonious blend of English Golding, Endeavour and Galaxy hops gives Trelawny a distinctive character of the old and new world. Trelawny was one of the first UK beers to use the Galaxy hop.

£112.00

HIGHLIGHT

PRICE

AMBER PALE ALE ABV 3.8%

SEE

Exclusively brewed using Fuggle hops, both in the copper and as a late addition to give a distinctive, late copper hop flavour. The name honours the tradition of hop picking on stilts in order to harvest the tall crop.

£113.00

HIGHLIGHT

PRICE

Brewed with Pale Ale malted barley, Munich, Cara and Black malt, with Columbus, English Goldings, Cascade and Chinook hops. The citrus character of the hops shines through on the palate, balanced with a light biscuit flavour and a crisp, dry finish.

£100.00

Please order your pump clip from your customer account manager or when you place your online order 32

SAVE £6.00

FREE Smirnoff 70cl and FREE Gordon's 70cl when you buy 36g from the Timothy Taylor's range across the period*

SAVE £6.00 off every 9g cask

Qualifying products are: Timothy Taylor's Landlord 9g cask 4.3% ABV, Timothy Taylor's landlord 18g cask 4.3% ABV and Timothy Taylor's Golden Best 9g cask 3.5% ABV Free stock is: Smirnoff Red Vodka 70cl 37.5% ABV and Gordon's Dry London 70cl 37.5% ABV *deliveries between 24th August and 26th September

Effective on deliveries between 24 28th August September and and 26th September 24th October 2015 2015

FREE STOCK

Qualifying product is: Woodforde's Wherry 9g cask 3.8% ABV

SAVE £5.00 SAVE £5.00 off every 9g cask from the range

NEW ABV

FREE 70cl bottle of Bell's Whisky when you buy two 9g casks in one delivery*

when you buy two 9g casks from the range

NEW PRODUCT

Qualifying products are: Greene King London Glory 9g cask 4.1% ABV (Available to southern depots only), Bath Ales Gem 9g cask 4.1% ABV, Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV, Moorhouse's White Witch 9g cask 3.9% ABV, Goddards Fuggle Dee Dum 9g Cask 4.8% ABV (Available to southern depots only), Otter Amber 9g cask 4% ABV, Greene King "Old Golden Hen" 9g cask 4.1% ABV, Horizon 9g cask 4% ABV, Exmoor Ale 9g cask 3.8% ABV and Black Sheep Golden Sheep Ale 9g cask 3.9% ABV *Free Stock for London Glory promotion is: Bell's Aged 8 Years 70cl 40% ABV

33

septemberdeals

NOW AVAILABLE NATIONALLY

FREE POSTERS

Effective on deliveries between 24th August and 26th September 2015

FREE POS FREE POS including limited-edition rugby pump clip and rugby t-shirt when you buy two 9g casks of Trooper Kit contains: 125 x drip mats 1 x limited-edition rugby pump clip 1 x limited-edition rugby t-shirt 1 x bar runner

tackle a

ALC. 4.8% vol.

alc. 4.8% vol.

ALC. 4.8% vol.

www.IronMaidenBeer.com

#trooperbeer

Qualifying product is: Robinsons Trooper 9g cask 4.8% ABV

FREE HALLOWEEN POS FREE Halloween POS when you buy two 9g casks of Hobgoblin Kit contains: 125 x drip mats 2 x staff t-shirts 1 x flashing pump clip 1 x hand pull topper 1 x halloween hand pull cover 1 x Wheel of Misfortune bar runner

Qualifying product is: Wychwood Hobgoblin Fastcask 9g cask 4.5% ABV

septemberdeals

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE POS

SAVE £3.00

FREE Rugby POS when you buy two 9g casks of Hook Norton Lion

SAVE £3.00 off every case

Kit contains: 5 x branded rugby ball keyrings 4 x watch it here posters 2 x magic minute posters DON’T MISS THE 1 x Lion bar runner WORLD CUP Watch it right here!

MAGIC MINUTE first try Simply guess in which minute the prizes. will be scored and win some great

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KICK OFF DATE/TIME

www.hooky.co.uk

www.hooky.co.uk DONT MISS THE poster

FAW.indd 1

06/05/2015 11:54

Qualifying product is: Hook Norton Lion 9g 4% ABV

34

Qualifying product is: Budweiser 24 x 330ml NRB 4.8% ABV

Effective on deliveries between 24th August and 26th September 2015

FREE POS FREE Budweiser sport POS when you buy two 50L kegs or three cases of Budweiser Kit contains: 500 x drip mats 10 x window stickers 4 x posters 1 x font dangler 1 x outdoor banner

pdf

1

25/03/2015

INBUON15_3835_14_SPORT_BigGame_

Bottle_A2_AS1N1.pdf

1

25/03/2015

14:46

14:47

BigGame_Glass_A2_AS1N1.

INBUON15_3835_14_SPORT_

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CM

MY

CY

CMY

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C

M

Y

CM

MY

CY

CMY

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E BUD S WITH E GRAB SOM THE GAM NDS FOR YOUR FRIE

GRAB SOME BUDS WITH YOUR FRIEN DS FOR THE GAME

Qualifying products are: Budweiser 50L keg 4.3% ABV and Budweiser 24 x 330ml NRB 4.8% ABV

FREE POS

SAVE £2.00

FREE Desperados POS when you buy three cases from the range

SAVE £2.00 off every case of Bombardier

Kit contains: 100 x key ring bottle openers 20 x tent cards 6 x A3 posters

Qualifying products are: Desperados Red 24 x 330ml NRB 5.9% ABV, Desperados 24 x 330ml NRB 5.9% ABV

SAVE £3.00 OFF EVERY CASE

septemberdeals

SAVE £1.50

Qualifying product is: Charles Wells Bombardier Glorious English 8 x 500ml NRB 4.7% ABV

SAVE £1.50 off every case from the range

Qualifying products are: Guiness West Indies Porter 8 x 500ml NRB 6% ABV, Guiness Dublin Porter 8 x 500ml NRB 3.8% ABV and Guinness Golden Ale 8 x 500ml 4.5% ABV

Qualifying products are: Desperados Red 24 x 330ml NRB 5.9% ABV, Desperados 24 x 330ml NRB 5.9% ABV, Birra Moretti 24 x 330ml NRB 4.6% ABV, Heineken 24 x 330ml NRB 5% ABV, Tiger 24 x 330ml NRB 4.8% ABV and Fosters Gold 24 x 300ml NRB 4.8% ABV

35

Effective on deliveries between 24th August and 26th September 2015

FREE HALLOWEEN POS FREE Halloween POS when you buy two 11g kegs of Strongbow Kit contains: 300 x scratch cards 100 x drip mats 24 x tattoo sleeves 20 x toblerone tent cards 7 x zombie t-shirts 7 x survivor t-shirts 5 x A2 posters 5 x A2 empty belly posters 2 x 2m branded bunting 1 x counter card 1 x pack of cobwebs 1 x caution tape 4m 1 x scratch card holder Qualifying products are: Bulmers Strongbow 11g keg 4.5% ABV and Strongbow Dark Fruit 11g keg 4% ABV

FREE POS FREE Drink Beautifully POS when you buy four cases from the Rekorderlig range Kit contains: 12 x glasses 10 x table talkers 4 x strut cards 2 x bar runners 2 x bar blades 1 x ice bucket 1 x perfect serve information sheet

Qualifying products are: Rekorderlig Strawberry & Lime 15 x 500ml NRB 4% ABV, Rekorderlig Mango & Raspberry 15 x 500ml NRB 4% ABV, Rekorderlig Passionfruit 15 x 500ml NRB 4% ABV and Rekorderlig Wild Berries NRB 15 x 500ml 4% ABV

septemberdeals

FREE STOCK

SAVE £3.00

FREE case of Bulmers Original when you buy seven cases from the range

SAVE £3.00 off every case from the range

GET ME FREE

Qualifying products are: Old Mout Pomegranate & Strawberry 12 x 500ml 4% ABV, Old Mout Kiwi & Lime 12 x 500ml 4% ABV, Old Mout Passionfruit & Apple 12 x 500ml NRB 4% ABV, Old Mout Summer Berries 12 x 500ml NRB 4% ABV, Bulmers Crushed Red Berries & Lime 12 x 568ml NRB 4% ABV, Bulmers Bold Black Cherry 12 x 568ml NRB 4% ABV, Bulmers Zesty Blood Orange 12 x 568ml NRB 4% ABV, Bulmers Pear Cider 12 x 568ml NRB 4.5% ABV, Bulmers Original 12 x 568ml NRB 4.5% ABV and Bulmers Original 24 x 330ml PET 4.5% ABV Free stock is: Bulmers Original 12 x 568ml NRB 4.5% ABV

36

Qualifying products are: Crabbies Alcoholic Ginger Beer 12 x 500ml NRB 4% ABV, Crabbies Raspberry 12 x 500ml NRB 4% ABV, Crabbies Strawberry & Lime 12 x 500ml NRB 4% ABV

FREE POS

SAVE £2.50 off every case

FREE Cocktail POS when you buy three cases from the WKD Range

Effective on deliveries between 24th August and 26th September 2015

SAVE £2.50

Kit contains: 6 x table talkers 5 x 2 pint WKD cocktail jugs 3 x A2 posters 2 x recipe posters

Qualifying product is: Savanna Dry Cider 24 x 330ml NRB 5% ABV

Qualifying products are: WKD Vegas NRB 24 x 275ml case 4% ABV, WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV, WKD Blue NRB 24 x 275ml case 4% ABV and WKD Blue PET 24 x 275ml case 4% ABV

FREE HALLOWEEN POS FREE Halloween POS when you buy three cases from the VK Range Kit contains: 18 x spooky cauldron spiders 10 x Halloween table talkers 6 x VK cauldron fishbowls 5 x A3 posters 2 x cobweb display bunting 1 x staff brief

FREE POS FREE POS when you buy two 1.5L or four 70cl of Bacardi Kit contains: 12 x glasses 8 x tent cards 2 x bar rails 2 x A3 posters 1 x optic

A TIMELESS MIX

BACARDÍ RUM & COLA

© 2015. BACARDI, ITS TRADE DRESS AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

& COMPANY LIMITED. PRODUCED IN PUERTO RICO.

Qualifying products are: Bacardi Superior 1.5L 37.5% ABV and Bacardi Superior 70cl 37.5% ABV

37

septemberdeals

Qualifying products are: Vodka Kick Apple & Mango 24 x 275ml NRB 4% ABV, Vodka Kick Tropical Fruit 24 x 275ml NRB4% ABV, Vodka Kick Strawberry & Lime 24 x 275ml NRB 4% ABV, Vodka Kick Blue 24 x 275ml NRB 4% ABV, Vodka Kick Ice Storm 24 x 275ml NRB 4% ABV, Vodka Kick Orange & Passionfruit 24 x 275ml NRB4% ABV, Vodka Kick Black Cherry 24 x 275ml NRB 4% ABV and Vodka Kick Dandelion & Burdock 24 x 275ml NRB 4% ABV

Effective on deliveries between 24th August and 26th September 2015

FREE POS FREE Tia Maria Espresso kit when you buy two 70cl or one 1.5L of Tia Maria Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Kit contains: 100 x Tia Maria frappe cups 100 x straws 50 x tent cards 2 x espresso mix 2 x strut cards 1 x recipe card

Qualifying products are: Tia Maria 70cl 20% ABV and Tia Maria 1.5L 20% ABV

FREE POS FREE Jack Daniel's Birthday POS when you buy two 1.5L or four 70cl of Jack Daniels Kit contains: 60 x Jack Friday Coasters 12 x Jack Friday rocks glasses 10 x Jack Friday Tent Cards 6 x Jack Friday A3 Posters 1 x Jack Friday Bunting

septemberdeals

Qualifying products are: Jack Daniels 70cl 40% ABV and Jack Daniels 1.5L 40% ABV

FREE GLASSWARE

FREE GLASSWARE

FREE glassware when you buy two 70cl or one 1.5L of Morgan Spiced

FREE glassware when you buy four 70cl or two 1.5L from the Gordon's range

Kit contains: 6 x tankards

Kit contains: 6 x glasses

Qualifying products are: Captain Morgan Spiced Gold 70cl bottle 35% ABV and Captain Morgan Spiced Gold 1.5L bottle 35% ABV

Qualifying products are: Gordon's Dry London 1.5L 37.5% ABV, Gordon's Dry London 70cl 37.5% ABV and Gordon's Elderflower 70cl 37.5% ABV

38

Effective on deliveries between 24th August and 26th September 2015

FREE POS FREE shot POS when you buy two 70cl bottles of WKD One Kit contains: 12 x shot glasses 2 x shot paddles 2 x tent cards 1 x bottle glorifier

Qualifying products are: WKD One Iron Brew 70cl 15% ABV and WKD One Blue 70cl 15% ABV

SAVE £1.20

SAVE £1.20 off every case

SAVE £1.20 off every case

Qualifying products are: Las Cazas Chenin Dry 75cl 12.5% ABV, Las Cazas Chenin Med 75cl 12.5% ABV and Las Cazas Red 75cl 12.5% ABV

Qualifying products are: Segura Viudas Rosado 75cl 15% ABV, Segura Viudas Brut 75cl 15% ABV, Jack & Gina Zinfandel Rose 75cl (6) 10.5% ABV, Jack & Gina Zinfandel (Red) 75cl (6) 13.5% ABV, Jack & Gina Chardonnay 75cl (6) 13% ABV, Marques De Alfamen Chardonnay Macabeo 75cl 13% ABV and Marques De Alfamen Garnacha Shiraz 75cl 13.5% ABV

FREE GLASSWARE FREE glassware when you buy four cases from the range Kit contains: 12 x glasses

Qualifying products are: Jack Rabbit Medium Sweet White 75cl 11.5% ABV (order in quantities of 6), Jack Rabbit Sparkling White 75cl 9.5% ABV (order in quantities of 6), Jack Rabbit Pinot Grigio Rose 75cl 11.5% ABV (order in quantities of 6), Jack Rabbit Chardonnay 75cl 13.5% ABV (order in quantities of 6), Jack Rabbit Merlot 75cl 13% ABV (order in quantities of 6), Jack Rabbit Pinot Grigio 75cl 13% ABV (order in quantities of 6), Jack Rabbit Sauvignon Blanc 75cl 13% ABV (order in quantities of 6), Jack Rabbit Shiraz 75cl 13% ABV (order in quantities of 6), Jack Rabbit Sparkling White Zinfandel 75cl 10.5% ABV (order in quantities of 6), Jack Rabbit White Zinfandel 75cl 10.5% ABV (order in quantities of 6)

39

septemberdeals

SAVE £1.20

Effective on deliveries between 24th August and 26th September 2015

FREE GLASSWARE FREE glassware when you buy six cases from the range* Kit contains: 12 x glasses

Qualifying products are: Jack Rabbit Sparkling White 20cl 9.5% ABV (24 bottles), Jack Rabbit White Zinfandel 187ml 11% ABV (12 bottles), Jack Rabbit Merlot 187ml 13.5% ABV (12 bottles), Jack Rabbit Pinot Grigio 187ml 12% ABV (12 bottles), Jack Rabbit Chardonnay 187ml 13% ABV (12 bottles), Jack Rabbit Sauvignon Blanc 187ml 12% ABV (12 bottles) and Jack Rabbit Shiraz 187ml 13.3% ABV (12 bottles) *To be ordered in cases of 12

SAVE £1.75 SAVE £1.75 off Britvic Mixers and Juices range

Qualifying products are: Pepsi Cola 24 x 200ml NRB, Diet Pepsi 24 x 200ml NRB, Britvic Blackcurrant Cordial 12 x 1L PET, Britvic Lime Cordial 12 x 1L PET, Britvic Orange Cordial 12 x 1L PET, Britvic Tonic Water 24 x 160ml NRB, Britvic Low Calorie Tonic Water 24 x 160ml NRB, Britvic Low Calorie Bitter Lemon 24 x 160ml NRB, Britvic Ginger Ale 24 x 160ml NRB Britvic Ginger Beer 24 x 160ml NRB, Britvic Orange Juice 24 x 160ml NRB, Britvic Pineapple Juice 24 x 160ml NRB, Britvic Tomato Juice 24 x 160ml NRB, Britvic Grapefruit Juice 24 x 160ml NRB, Britvic Cranberry Juice 24 x 160ml NRB

septemberdeals

FREE POS FREE Monster POS when you buy two cases Kit contains: 50 x temporary tattoos 15 x tent cards 5 x A4 posters 3 x large t-shirts

Qualifying products are: Monster Energy can 24 x 250ml case and Monster Ripper can 24 x 250ml case

40

FREE STOCK

FREE Apple & Pomegranate when you buy two cases from the range

FREE case of Strathmore water when you buy 5 cases from the range

Qualifying products are: Appletiser 24 x 275ml case and Appletiser Apple & Pomegranate 24 x 275ml case

Qualifying products are: Strathmore Still 24 x 330ml NRB, Strathmore Sparkling 24 x 330ml NRB, Strathmore Still 12 x 1L NRB and Strathmore Sparkling 12 x 1L NRB

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE STOCK FREE 200ml Schweppes Tonic when you buy any three cases from the 200ml Mixers and Juices range

FREE RUGBY WORLD CUP POS FREE Rugby World Cup POS when you buy any two cases from the 330ml Coca-Cola range* Kit contains: 100 x beer mats 20 x tent cards 2 x A3 posters 1 x back bar display 1 x outdoor banner 1 x rugby ball

Qualifying products are: Coca-Cola 24 x 330ml NRB, Diet Coke 24 x 330ml NRB, Coke Zero 24 x 330ml NRB, Coca-Cola Life 24 x 330ml NRB Free stock is: Coca-Cola Life 24 x 330ml NRB *POS images supplied are for illustration purposes only and may differ from those delivered

41

septemberdeals

Qualifying products are: Schweppes Canada Dry Ginger Ale 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB , Schweppes Lemonade 24 x 200ml NRB, Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Slimline Bitter Lemon 24 x 200ml NRB, Schweppes Slimline Tonic 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB and Schweppes Tonic 24 x 200ml NRB

Effective on deliveries between 24th August and 26th September 2015

FREE STOCK

Effective on deliveries between 28th September and 24th October 2015

On the dray in October On deliveries from 28th September until 24th October 2015

Caledonian

Caledonian

Fullers

AUTUMN RED

DROP KICK

FRONT ROW

STYLE SEE SMELL TASTE

PREMIUM RED ALE ABV 4.4%

STYLE

RUSSET RED

SEE

SPICY GRASSY

SMELL

FRUIT, CARAMEL

TASTE

GOLDEN PALE ALE ABV 4.0%

STANDARD BITTER ABV 3.7%

STYLE

GOLDEN, PALE

SEE

PALE AMBER

ZESTY GRASS

SMELL

FRUIT FLORAL HOP

STRONG HOP FRUIT

TASTE

CLEAN, FRUITY, MALT PALLET

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Russet red of autumn leaves. The noble aroma of the Hersbrucker provides a light hoppiness and fresh spice. Sweet caramel from the rye crystal malt and soft mellow fruitfulness in the finish.

HIGHLIGHT

Pale gold in appearance with a zesty grass aroma. This Golden World Pale Ale has a strong citric-hop taste and a zesty finish.

HIGHLIGHT

A light and refreshing beer with a biscuity malt character from the blend of Pale and Crystal malts in the brew, perfectly balanced by the fruity floral hop notes to deliver a superbly satisfying beer.

PRICE

£117.15

PRICE

£114.30

PRICE

£115.95

Wychwood (Marstons)

Jennings (Marstons)

Bath Ales

DIRTY TACKLE

BULLS EYE

CONVERSION

STYLE

AROMATIC BITTER ABV 4.0%

STYLE

BITTER ABV 3.9%

STYLE

Order 2 x 9g casks a and receivees FREE Bath Al Conversion rugby ball

BEST BITTER ABV 3.6%

SEE

DARK AMBER

SEE

LIGHT CHESTNUT

SEE

LIGHT AMBER

SMELL

AROMATIC & SPICY

SMELL

TOFFEE, MALTY, EARTHY

SMELL

GRAPEFRUIT, HOPS

TASTE

LUSCIOUS & HOPPY, SUBTLE CITRUS

TASTE

TOFFEE, BISCUITY, CARAMEL

TASTE

DRY, HOPPY, BITTER

BITTER SWEET

HIGHLIGHT

Avoid the scrum and make sure you score an early try as our most popular seasonal ale makes a winning return. A full-bodied malty beer with a clean citrus aroma tackles your taste buds & kicks its opponents into touch.

PRICE

£113.29

BITTER

BITTER

SWEET

SWEET

HIGHLIGHT

A light chestnut coloured typically English bitter ale with a toffee like malty aroma derived from the mix of specially roasted malts used in this traditionally brewed beer.

HIGHLIGHT

Being in the heart of the West Country, beer and rugby have always been our passion.

We’ve created this special beer using only English malt and hops for your customers to enjoy during the World Cup. Get it over the bar!

PRICE

£111.69

PRICE

£110.50

octoberdeals

Everards Brewery

Moorhouses Brewery

PUMPKIN ALE

RUBY WITCH

STYLE

STANDARD BITTER ABV 3.8%

STYLE

SEE

RUBY, CHESTNUT

SEE

SMELL

SPICY, SMOKY, BURNT

SMELL

TASTE

ROASTED COFFEE, FOREST FRUITS

TASTE

BITTER

BITTER

SWEET

SWEET

PREMIUM BEST BITTER ABV 4.6% RUBY ROASTED, SPICE & TANGERINE COFFEE, SPICE, FRUIT

HIGHLIGHT

A burnt, smoky character is balanced with light citrus flavours from the Styrian Dana hops, leaving a roasted, bitter finish.

HIGHLIGHT

A dark ruby beer that is full bodied with subtle roast flavours with hints of spice and tangerine notes from the Crystal and Cascade hops.

PRICE

£104.49

PRICE

£115.14

42

Order your pump clips from your customer account manager or when you place your order online

Effective on deliveries between 28th September and 24th October 2015

SAVE ÂŁs and stock up for Halloween

*October online deals are effective on orders placed between 24th September and 21st October 2015.

Terms and conditions apply. See inside for details.

43

octoberdeals

October deals are effective on deliveries between 28th September and 24th October 2015*

Effective on deliveries between 28th September and 24th October 2015

SAVE £5.00

SAVE £5.00

SAVE £5.00

SAVE £5.00 off every 9g cask of Bath Gem

Save £5.00 off every 9g cask of Upham Punter

SAVE £5.00 off every 9g cask from the Moorhouse's range

P RO U D SPONSORS of LONDON IRISH RFC POS coming next month

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV and Moorhouse's White Witch 9g cask 3.9% ABV

Qualifying product is: Bath Ales Gem 9g cask 4.1% ABV

Qualifying product is: Upham Punter 9g cask 4% ABV (Available to southern depots only)

SAVE £7.00

FREE MOVEMBER POS

SAVE £7.00 off every 9g cask of Young's Special

FREE Movember POS* when you buy two 9g casks of Spitfire

Qualifying product is: Youngs Special 9g cask 4.5% ABV

Kit contains: 100 x drip mats 2 x posters 1 x t shirt 1 x pump crowner 1 x bar runner

Qualifying product is: Shepherd Neame Spitfire 9g cask 4.2% ABV *images are for illustration purposes only and actual POS contents may differ

from those shown above.

octoberdeals

FREE HALLOWEEN POS FREE Halloween POS when you buy two 9g casks of Hobgoblin Kit contains: 125 x drip mats 2 x staff t-shirts 1 x flashing pump clip 1 x hand pull topper 1 x halloween hand pull cover 1 x Wheel of Misfortune bar runner

Qualifying product is: Wychwood Hobgoblin Fastcask 9g cask 4.5% ABV

44

Effective on deliveries between 28th September and 24th October 2015

SAVE £3.00

SAVE £3.00 OFF EVERY CASE

SAVE £3.00 off every case

Qualifying product is: Budweiser 24 x 330ml NRB 4.8% ABV

Qualifying products are: Desperados Red 24 x 330ml NRB 5.9% ABV, Desperados 24 x 330ml NRB 5.9% ABV, Birra Moretti 24 x 330ml NRB 4.6% ABV, Heineken 24 x 330ml NRB 5% ABV, Tiger 24 x 330ml NRB 4.8% ABV and Fosters Gold 24 x 300ml NRB 4.8% ABV

SAVE £2.00

SAVE £1.50

SAVE £3.00

Qualifying product is: Charles Wells Bombardier Glorious English 8 x 500ml NRB 4.7% ABV

Qualifying products are: Guiness West Indies Porter 8 x 500ml NRB 6% ABV, Guiness Dublin Porter 8 x 500ml NRB 3.8% ABV and Guinness Golden Ale 8 x 500ml 4.5% ABV

Qualifying products are: Crabbies Alcoholic Ginger Beer 12 x 500ml NRB 4% ABV, Crabbies Raspberry 12 x 500ml NRB 4% ABV, Crabbies Strawberry & Lime 12 x 500ml NRB 4% ABV

FREE STOCK

GET ME FREE

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Old Mout Pomegranate & Strawberry 12 x 500ml 4% ABV, Old Mout Kiwi & Lime 12 x 500ml 4% ABV, Old Mout Passionfruit & Apple 12 x 500ml NRB 4% ABV, Old Mout Summer Berries 12 x 500ml NRB 4% ABV, Bulmers Crushed Red Berries & Lime 12 x 568ml NRB 4% ABV, Bulmers Bold Black Cherry 12 x 568ml NRB 4% ABV, Bulmers Zesty Blood Orange 12 x 568ml NRB 4% ABV, Bulmers Pear Cider 12 x 568ml NRB 4.5% ABV, Bulmers Original 12 x 568ml NRB 4.5% ABV and Bulmers Original 24 x 330ml PET 4.5% ABV Free stock is: Bulmers Original 12 x 568ml NRB 4.5% ABV

45

octoberdeals

FREE case of Bulmers Original when you buy seven cases from the range

Effective on deliveries between 28th September and 24th October 2015

SAVE £2.50

SAVE £3.00

SAVE £2.50 off every case

SAVE £3.00 off every case

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: Savanna Dry Cider 24 x 330ml NRB 5% ABV

Qualifying products are: Rekorderlig Strawberry & Lime 15 x 500ml NRB 4% ABV, Rekorderlig Mango & Raspberry 15 x 500ml NRB 4% ABV, Rekorderlig Passionfruit 15 x 500ml NRB 4% ABV and Rekorderlig Wild Berries NRB 15 x 500ml 4% ABV

FREE POS FREE Sailor Jerry beaker POS when you buy two 70cl bottles of Sailor Jerry Kit contains: 100 x limited-edition beakers (4 x designs) 30 x A6 strut cards 2 x A4 strut cards 1 x brief sheet

Qualifying product is: Sailor Jerry Spiced Rum 70cl 40% ABV

octoberdeals

FREE POS FREE POS when you buy two 1.5L or four 70cl of Bacardi Kit contains: 12 x glasses 8 x tent cards 2 x bar rails 2 x A3 posters 1 x optic

A TIMELESS MIX

BACARDÍ RUM & COLA

© 2015. BACARDI, ITS TRADE DRESS AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI

Qualifying products are: Bacardi Superior 1.5L 37.5% ABV and Bacardi Superior 70cl 37.5% ABV

46

& COMPANY LIMITED. PRODUCED IN PUERTO RICO.

FREE POS

FREE glassware when you buy two 70cl bottles of Johnnie Walker

FREE Jack Daniel's Birthday POS when you buy two 1.5L or four 70cl of Jack Daniels

Kit contains: 12 x glasses

Kit contains: 60 x Jack Friday Coasters 12 x Jack Friday rocks glasses 10 x Jack Friday Tent Cards 6 x Jack Friday A3 Posters 1 x Jack Friday Bunting

Qualifying product is: Johnnie Walker Red Label 70cl 40% ABV

Qualifying products are: Jack Daniels 70cl 40% ABV and Jack Daniels 1.5L 40% ABV

SAVE £1.20

SAVE £1.80

SAVE £1.20 off every case

SAVE £1.80 off every case

Qualifying products are: Las Cazas Chenin Dry 75cl 12.5% ABV, Las Cazas Chenin Med 75cl 12.5% ABV and Las Cazas Red 75cl 12.5% ABV

Qualifying products are: Ponte Pinot Grigio 75cl 15% ABV (6), Ponte Merlot 75cl 15% ABV (6), Ponte Pinot Rosado 75cl 12% ABV (6), Las Ondas Cabernet Sauvignon 75cl 12.5% ABV (6), Las Ondas Sauvginon Blanc 75cl 12.5% ABV (6), Spearwood Shiraz 75cl 14% ABV (6) and Spearwood Chardonnay 75cl 13% ABV (6)

Qualifying products are: Ponte Merlot 187ml 12% ABV (24), Ponte Pinot Grigio 187ml 12% ABV (24) and Ponte Pinot Grigio Rosato 187ml 12% ABV (24)

FREE STOCK

FREE STOCK

FREE Fanta when you buy either a case of Fanta Orange or Sprite 330ml

FREE Monster when you buy two cases from the range

Qualifying products are: Fanta Orange 24 x 330ml NRB and Sprite 24 x 330ml NRB

Qualifying products are: Monster Energy can 24 x 250ml case and Monster Ripper can 24 x 250ml case

octoberdeals

SAVE £1.20

Effective on deliveries between 28th September and 24th October 2015

FREE GLASSWARE

47

Effective on deliveries between 28th September and 24th October 2015

SAVE ÂŁ1.75 SAVE ÂŁ1.75 off Britvic Mixers and Juices range

Qualifying products are: Pepsi Cola 24 x 200ml NRB, Diet Pepsi 24 x 200ml NRB, Britvic Blackcurrant Cordial 12 x 1L PET, Britvic Lime Cordial 12 x 1L PET, Britvic Orange Cordial 12 x 1L PET, Britvic Tonic Water 24 x 160ml NRB, Britvic Low Calorie Tonic Water 24 x 160ml NRB, Britvic Low Calorie Bitter Lemon 24 x 160ml NRB, Britvic Ginger Ale 24 x 160ml NRB Britvic Ginger Beer 24 x 160ml NRB, Britvic Orange Juice 24 x 160ml NRB, Britvic Pineapple Juice 24 x 160ml NRB, Britvic Tomato Juice 24 x 160ml NRB, Britvic Grapefruit Juice 24 x 160ml NRB, Britvic Cranberry Juice 24 x 160ml NRB

FREE STOCK FREE 125ml Schweppes Tonic when you buy six cases from the 125ml Schweppes range

Qualifying products are: Schweppes Tonic 24 x 125ml, Schweppes Slimline Tonic 24 x 125ml, Schweppes Bitter Lemon 24 x 125ml, Schweppes Lemonade 24 x 125ml, Schweppes Canada Dry Ginger Ale 24 x 125ml, Schweppes Orange Juice 24 x 125ml, Schweppes Pineapple Juice 24 x 125ml and Schweppes Tomato Juice 24 x 125ml. Free stock is: Schweppes Tonic 24 x 125ml

FREE STOCK FREE box of pipers crisps when you buy four boxes from the range

octoberdeals

Qualifying products are: Pipers Anglesea Sea Salt 40 x 40g, Pipers Sweet Chilli 40 x 40g, Pipers Lye Cross Cheddar & Onion 40 x 40g, Pipers Chorizo 40 x 40g, Pipers Spicy Tomato 40 x 40g, Pipers Black Pepper & Sea Salt 40 x 40g, Pipers Cider Vinegar & Sea Salt 40 x 40g and Pipers Unsalted 40 x 40g *Minimum order 4 boxes TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative proposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

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Effective on deliveries between 28th September and 24th October 2015

Coming next month...

Look out for a special newsletter in September to find out more about an exciting new beer arriving on the dray.

BUY 2 x 9g

! e e r f 2015

AND GET YOUR

MOVEMBER Including: 1 X T SHIRT

KIT *

octoberdeals

1 X PUMP CROWNER 1 X BAR RUNNER 100 X DRIP MATS 2 X POSTERS

* ONLY AVAILABLE WHILE STOCKS LAST

PLUS how you can help

support the Royal British Legion

LET’S

grow

FOR IT! 49

Join the Enterprise Food Club today and let Enterprise and Brakes help your business thrive MENUS AND POINT OF SALE Events are an effective way to attract additional customers and increase food sales. Key events include Valentine’s Day, Mother’s Day, match nights, curry nights and of course, Christmas.

To help you create the best impression with your customers we have designed a series of fantastic free downloadable menus and posters for you to print and display in your business.

Simply visit us at: brake.co.uk/your-business/menus-and-point-of-sale/ for more information

RECYCLE YOUR WASTE OIL

fooddeals

Recycle your waste oil with Brakes, in partnership with WasteCare, and reduce the cost of the new oil you buy.

For every 20 litres of oil collected we will give you Brakes vouchers to redeem against goods purchased from us.

For more advice on how to recycle your oil visit us at: brake.co.uk/your-business/waste-oil-collection/

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Joining the Enterprise Food Club will ensure you get the best prices, great deals and all the support you need to manage the food side of your business effectively

Great deals on promotion 24th August - 24th October 2015 With unbeatable offers like this, why wouldn’t you choose Brakes as your food business partner?

75P

£3.85

PER LTR

PER KG

A 9802

£14.87

C 71930

£19.25

PRIME MEATS IMPORTED CHICKEN BREAST FILLETS 5KG X 200-230G

BRAKES EXTENDED LIFE VEGETABLE OIL 1 X 20LTR

83P

£19.51

PER 250G PTN

PER AV. 4.75KG

C 12718

£33

BRAKES SALTED BLOCK BUTTER 40 X 250G

£19.51

To register simply speak to your usual Brakes Sales contact or call 0844 800 4900 (option 3) or register online at brake.co.uk/enterprisefoodclub quoting ‘Enterprise’

TERMS & CONDITIONS: All offers are available to Publicans of Enterprise only. Offers are available to Brakes customers and are subject to availability of depot stock and effective on deliveries between 24th August - 24th October 2015 only. Registration to the Enterprise Food Club is free. The new Enterprise Food Club at Brakes terms will replace and supersede any other buying group agreements you the Enterprise publican may have. Only one person per establishment may sign up to the Enterprise Food Club. Brakes reserves the right to withdraw or amend any special offers relating to the Enterprise Food Club at any time and without notice. By purchasing through Enterprise Food Club you agree to Brakes sharing your information with Enterprise. While we endeavour to ensure that the information on the online Enterprise Pub Club is up to date, we do not warrant the accuracy or completeness of the material. The online Enterprise Pub Club may provide links to other websites, which, at the time of creating the links, were believed to be of interest to members. Whilst we will from time to time review the websites to which we have linked, we do not necessarily endorse the contents of those linked websites.

We disclaim all liability arising from the information or materials contained on any linked websites. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Enterprise shall not be liable for any non-delivery arising from either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. Normal trading conditions apply. Please note that minimum order sizes apply. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

51

fooddeals

JOIN NOW TO TAKE ADVANTAGE OF A RANGE OF GREAT FOOD AT GREAT PRICES

C 71144 BRAKES MATURE WHITE CHEDDAR 1 X AVERAGE 4.75KG

BUY ONE GET ONE FREE ON YOUR FIRST KEG INSTALLATION OF DUBLIN PORTER

AVAILABLE IN 30L KEG

WE SENT OUR MOST ENTERPRISING GUINNESS BREWERS ON A QUEST TO EXPLORE NEW RECIPES, REINTERPRET OLD ONES AND COLLABORATE FREELY. NEW! WE ARE PROUD TO INTRODUCE OUR LATEST ADDITION TO THE BREWERS PROJECT.

GOLDEN ALE, DUBLIN PORTER & WEST INDIES PORTER ARE ALSO AVAILABLE IN 500ml BOTTLES The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2015