Enterprise deals & ideas - July 2015

July 2015

Boost your summer trade by appealing to families Increase sales with a bumper Rugby World Cup offer Drive mid-week footfall with a range of themed events

FREE GLASSWARE

FREE POS

FREE STOCK

SAVE ÂŁ1.20

£2 OFF EVERY CASE OF NEW

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The SMIRNOFF, SMIRNOFF ICE and DOUBLE BLACK words and associated words and logos are trade marks. © The Smirnoff Co. 2015.

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11/05/2015 17:16

Welcome...

The schools break up this month, providing plenty of business opportunities to increase daytime trade during the summer holidays. Promoting good value offers to help parents entertain their children will help encourage family trade. Find out more on page 8.

Giving customers a reason to come to your pub during traditionally quieter times can be a challenge. Read our feature on the Rhythm of the Week, on page 16, where we’ve highlighted some great ideas to drive footfall.

Now is the perfect time to start planning how to promote your offer for the Rugby World Cup. This is the third largest sporting tournament in the world and will be a huge event for pubs near the host stadiums and those broadcasting the games on television. Read how to make the most of this opportunity on page 18.

We have free point of sale material for all these events Get in touch with your Regional Manager for more details and good luck for a great trading summer ahead!

The Enterprise Team

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This month News & trends.................................................................................... 4 Calendar.......................................................................................... 22 Publicans & pubs in the spotlight................................................. 28

Community A win-win opportunity!................................................................... 26

Contact us Sales and service centre:

0845 601 1602 Recruitment and training:

0800 953 0072 Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. No. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Drink Ale of the month............................................................................... 7

Food Menu planning for the season ahead.........................................12

Business building Happy days and holidays!.............................................................. 8 A dream theme................................................................................16 Rugby World Cup sales opportunities .................................. 18 Introducing The Beer Exchange................................................ 20 See your profits soar during a summer of sport.......................21

The knowledge Putting fire safety first.................................................................... 24 Promotional planning..................................................................... 25

Recruitment This month's pick of the pubs......................................................... 30

Deals July deals...........................................................................................31 3

This month

News & trends Support the RBL with a Poppy Picnic Support the Royal British Legion by getting behind its Poppy Picnic campaign this summer. National Armed Forces Day, which falls on 27th June, is a great opportunity to host a Poppy Picnic for your local community, whilst raising funds for a hugely worthy cause, although the campaign runs throughout the summer offering plenty of opportunity to get involved.

For more information, please visit: www.poppypicnic.org.uk

Arrivals – Available to all depots Bitter & Twisted Golden Ale 9g cask 3.8% ABV A superbly-balanced, refreshingly-lively beer. It has a malty-sweet aroma with a floral, fruity hoppiness and a zingy, zesty flavour. Complex, rounded, sweet and dry, this is the connoisseur's session beer par excellence!

Schweppes Sparkling Grapefruit & Blood Orange 275ml NRB Sparkling grapefruit and orange flavour juice drink with sugar and sweetener.

Schweppes Sparkling Lemon & Elderflower 275ml NRB Sparkling lemon and elderflower flavour juice drink with sugar and sweetener.

Hullabaloo 9g cask 4.2% ABV Rich, nutty and malty with a dry hop finish.

English Fuggles imparts a dry, herby bitterness which is balanced by the distinctly biscuity flavour of Crystal and Amber malts.

Duvel Golden Ale 12 x 330ml 8.5% ABV A beautifully balanced, light in body, pale in colour and strong in character Belgian beer. It combines the refreshing drinkability of a lager with the aromas and body of a fine ale.

Vedett Extra Blond 24 x 330ml 5.2% ABV Premium lager with a crisp, clean, dry taste ensuring ultimate refreshment and quality. Pleasant lemony fragrance, with light creamy maltiness beneath.

Liefmans Fruitesse 24 x 330ml 3.8% ABV A summery, refreshing fruit beer that is delightfully sweet, with the sparkle of champagne and the freshness of a nicely chilled glass of wine.

Somersby Apple 8 x 500ml 4.5% ABV A crisp and refreshing apple cider, best served over ice in a Somersby-branded pint glass.

Somersby Blackberry 8 x 500ml 4% ABV A crisp and refreshing blackberry cider, best served over ice in a Somersby-branded pint glass.

Somersby Cranberry 8 x 500ml 4% ABV A crisp and refreshing cranberry cider, best served over ice in a Somersby-branded pint glass.

Old Mout Pomegranate & Strawberry 12 x 500ml 4% ABV A fruity cider with a distinct flavour of strawberry and juicy tropical red fruits, and subtle underlying tanginess.

VK Dandelion & Burdock 24 x 275ml 4% ABV A fresh take on a classic; bursts of fruit and aniseed together with subtle spices gives this retro flavour the unique VK kick.

Red Top Best Bitter 9g cask 3.8% ABV Brewed with Maris Otter, Crystal and Brown malts.

Flavours of toffee with a hint of coffee, balanced by the fruitiness, spice and hints of citrus from Challenger, East Kent Golding and English Cascade hops.

Lobo Loco Macabeo single serve 18.75cl 12% ABV (24) An attractive dry white wine with floral aromas and a crisp finish

Lobo Loco Tempranillo RosĂŠ single serve 18.75cl 12% ABV (24) Vibrant pink in colour and bursting with summer berry fruit flavours

Lobo Loco Tempranillo single serve 18.75cl 12% ABV (24) An easy-drinking fruity red wine with lots of strawberry fruit and a silky smooth finish

Departures Eristoff Gold 70cl 20% ABV, Desperados Verde 24 x 330ml NRB 4.7% ABV, Kopparberg Spiced Apple 8 x 500ml 4% ABV, Monin Vanilla 70cl 0% ABV, Monin Gingerbread 70cl 0% ABV, Monin Gomme 70cl 0% ABV, Monin Strawberry 70cl 0% ABV, Monin Blue Curacao 70cl 0% ABV, Monin Passion Fruit 70cl 0% ABV and Schweppes Soda Syphon 6 x 1.5L PET

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Room for the night The tourist season is currently in full swing. If you offer rooms in your pub, you will be interested in the accommodation website Stay In a Pub, which recently held a useful forum on best practice and encouraged pubs to promote their offer more extensively.

Among the participants were the British Beer & Pub Association, Visit England, and Enterprise. Simple ways in which pubs with rooms can make more of their offer included: • High Standards across the board are essential to your operation.

• Giving a friendly welcome and making the check-in process as easy as possible.

• Use of booking agents helps to keep your occupancy rate high.

• Websites such as Inapub and Stay In a Pub can help to reach more potential customers.

• Your website should do your rooms justice with strong photographs and descriptions.

• Breakfast is extremely important to guests; it’s the last thing they’ll remember from their visit.

To find out more, visit stayinapub.co.uk

New online support from Sky Sky Business has launched a new website dedicated to helping licensed customers make the most of sport. The new site, replacing PreviewLIVE – MySkySports – provides customer support tools and features to help Publicans reach new customers and drive business including: • New Sky Sports Pub Finder profile • Online marketing tools • Fixture planning tool • Marketing hub Previous PreviewLIVE users will be sent an activation email to make it quick and easy to register. Find out more at myskysports. com or call Sky Business on 08442 441 111.

Queen's Speech 2015 The industry welcomed legislation outlined in the Queen’s speech on 27th May. As part of the announced Enterprise Bill, the government plans to reduce regulation on small businesses, with the aim of cutting red tape by at least £10bn. British Beer and Pub Association (BBPA) chief executive Brigid Simmonds welcomed the ‘focus on reducing the burden on businesses’.

“Plans to extend the ‘Primary Authority’ scheme is good news, as pubs can benefit from the cost savings of having to deal with only one local authority when it comes to enforcement in areas such as health and safety, and fire regulation,” she said.

“We will also be looking at opportunities for more deregulation, and contributing to the review of Business Rates, where we have long been campaigning for reform.”

What’s in season July Summer pudding has become a favourite pub dessert in recent years and, with all the delicious berries now readily available, it’s a great dish to upsell for Sunday lunch, served with a dollop of fresh cream. Fresh fruit trifle, and meringues with berries are also worth adding to your summer menu.

Include fresh fish on your barbecue menu or add a ‘catch of the day’ special, and advertise on A boards at the front of your pub. And why not offer something a bit different to a lasagne dish. Aubergines are currently in season and moussaka served with fresh green salad is a dish that appeals to all ages.

Apricot

Nectarine

Aubergine

Peach

Beetroot

Radish

Cherry

Raspberry

Courgette

Redcurrant

Cucumber

Spring onion

Fennel

Strawberries

French beans

Tomato

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Coming up this month...

The Ashes

8th, 16th and 29th July This summer’s 2015 Ashes series is going to create huge excitement for cricket fans, so promote the event in advance to maximise sales. Stock up on a mix of Australian lagers and British beer to help create an enjoyable, competitive atmosphere.

Independence Day 4th July

Independence Day falls on a Saturday this year, so capitalise

Talk to your Regional Manager about cask ale brewers which have associations with cricket, and about point of sale material available.

on the opportunity by hosting an American-inspired barbecue.

Order in plenty of American craft beer and for authenticity, why not organise live country music.

Summer festivals

Cancer Research BBQ 11th - 12th July

Host a BBQ, invite customers to donate to attend, and help beat cancer sooner. Join in and BBQ the weekend of 19-20 July.

Enterprise has partnered with

Speak to your Regional Manager for further information and point of sale.

Take every opportunity to leverage footfall during the summer festival

Cancer Research for its second year to raise money for their 2015 BBQ campaign. Last year over 500

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season, as families look to find ways to spend time together in a relaxing environment. Enterprise has a wide

range of festival point of sale material available on PROPS to personalise your

and we’re hoping even more will take part this year to raise money for such a worthwhile cause.

25/04/2014 12:41

Summer Holidays A perfect opportunity to increase daytime trade by promoting offers

event, ranging from real ale festivals,

Talk to your Regional Manager

to music, cider and food. Order drinks

about our free Cancer Research

for both adults and children well in

BBQ point of sale kits and free

advance, to make the most of any

digital assets to help advertise

Take advantage of sunny weekends

deals available.

this year’s Cancer Research BBQ.

and long evenings with refreshing

Talk to Heineken

A charity BBQ is a great way

or A-Cask

to attract new customers and

about hiring

get positive press coverage

outdoor bar

of the monies raised.

equipment for your event.

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Enterprise Publicans hosted a BBQ

Follow Cancer Research UK on Twitter @CR_UK and use the hashtag #BBQ4CRUK to promote your event.

to help parents entertain their children during the summer break.

ciders, rosé wines, simple long-serve cocktails and mocktails.

Point of sale material available; speak to your Regional Manager for details.

A2 Family Fun Day

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Drink

TO ORDER SEE ON THE DRAY PAGE 40

Ale of the month Truman's has been East London's beer since 1666.

Following the closure of the original Brick Lane brewery in 1989, it was reborn in East London's Hackney Wick in the summer of 2013.

What is the inspiration behind Lazarus?

Ever since, Truman’s has gone from

What are the main ingredients?

strength to strength, serving great beer

We use pale Maris Otter malt alongside

aroma and a light grapefruit bitterness.

– brewed with skill, belief and passion –

a little wheat for added interest. The hops

All at a sessionable 4.2% ABV.

across the country. It has quickly gained

are all American, with juicy Cascade and

Who will this beer appeal to?

a loyal following and has been steadily

vibrant Chinook sharing the duties.

Anyone who likes a great, summery

picking up awards and accolades. Lazarus,

What does Lazarus taste like?

cask ale. It's perfect on a hot day in a

a refreshing summer ale, is one of its most

It's very, very refreshing and perfect

beer garden, but also has enough flavour

popular beers. James Rabagliati, Second

for long, hot days (and nights!). It's

to accompany summer dishes, such

Brewer at Truman's, gives the lowdown:

zesty and juicy with a fresh lemony

as fish and chips or creamy pasta.

Lazarus is a beer that is close to all of our hearts as it was the beer that we brewed to celebrate the opening of our new brewery in Hackney Wick in 2013. We wanted a beer that was refreshing, uplifting and full of flavour. All of the things that make cask ale great. It proved so popular (particularly amongst the brew team) that it's become a firm fixture on our brewing calendar and one of our most popular seasonal beers.

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Happy days and holidays!

Attract families during the summer holidays to increase daytime sales.

63% of families

look for a food and drink meal deal when eating out*

46% of people

agreed that a separate children’s area would encourage them to visit their local more often**

£166 extra is

spent by the average parent on their offspring during half-term†

Sources: *Carlsberg UK’s Consumer Insights Report 2014 **2013 Future Pub Programme † The Metro

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School’s out for summer, and six weeks of

This includes, semi-permanent structures

potential trading opportunities lie ahead for

such as swings and slides or easy-to-store

family-friendly pubs, particularly those in

outdoor toys such as hula-hoops and skittles,

coastal and holiday areas, or with play areas

or garden games, which might include

and outdoor spaces for children to explore.

Giant Jenga and Connect Four. You may

The family market is a lucrative sector;

also want to consider installing temporary

making sure your pub appeals to mums,

play equipment such as a bouncy castle,

dads and children alike is an assured

which will keep children amused for hours

way to keep your pub busy this summer,

this summer, but can be removed once

during the daytime and weekends.

the new school term comes round.

Play it Safe

As we well know, the great British

Keeping children entertained need not

summer can be unpredictable. Indoor

be a huge investment as there is a wide

activities such as free face painting,

range of fun outdoor play activities to

balloon sculpting or even a magician will

choose from to suit your available space.

keep the children happy come rain or

including Half Price Kids' Meals or

Craftis

Kids Eat Free (with every adult meal) can prove very attractive. Consider offering the most enticing deals between 4pm and 6pm before your evening adult customers arrive. This will also make parents feel more comfortable

10% discount available to all Enterprise Publicans.

Craftis designs and manufactures a range of children's table top activities for pub, restaurant & hotel chains throughout the UK.

with their potentially rowdy crowd.

Lesley Benson, Publican at the 5* AA accredited The New Inn Clapham tells us: "Because we keep our children's menus fresh and seasonal, we see families return time and time again. Twists on

FREE STOCK SEE PAGE 38

typical dishes are really popular with parents – our BBQ Chicken Burger with salad is a firm favourite, and rather than serving up Fish Fingers, our hearty Fresh Fish and Hand Cut Chips is a real hit!"

(phone and email orders only)

Keeping the little ones occupied during meal times is another way to keep

Thirsty Work

parents in your pub for longer – free

Stock up for summer with child-friendly

activity packs or colouring sheets will

drinks like Capri-Sun and Fruit Shoots and,

keep them amused. Suppliers such as Whippersnapper and Craftis offer a variety of such packs, with exclusive discounts to Enterprise Publicans available.

Food for Thought It’s worth keeping in mind that happy children make for happy parents, who stay longer, spending more in your pub.

School holidays can be an expensive time for families, so those tasked with taking their children out for six long weeks, may well be more cost conscious than usual over the summer season. Promotions

Can you help Samantha through the maze?

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X

Mushroom Mayhem!

How many mushrooms can you find?

KMV C J I P A K S C E O U K R S D L P E G N R C S F W I QO B OO E W I H Y G Y J AW L S R G J R J J L S I OA A A A D O K E T L V D CMW F A O J I L O L Q N A H L I MA A RMO D G N I K O N D P B K UM F T K A K E E C I MMD U H I F Y S F T H K C I G AMP MO U S E L R O U S N D

areas with minimal outdoor space.

Can you spot the 5 differences between Samantha and Sebastian?

Spot the difference: 1. Samantha’s hair 2. Sebastian’s eyes 3. Sebastian’s hat 4. Sebastian’s nose 5. Samantha’s ear

especially appealing for pubs in urban

1 2

Spot the difference!

Old Mout Cider Kiwi and Lime, or Bulmers

END

ANSWERS

on mobile and tablet devices, which is

Can you find the cheese?

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Offering free WiFi allows children to play

MOUSE SEBASTIAN SAMANTHA MUSHROOM KINGDOM PROVOLONE MAGIC MICE DALLIWOG

START

hours these activities will be running.

X

I P A K S C E D L P E G N R QO B OO E W J AW L S R G S I O A A A A L V D CMW F O L Q N A H L MO D G N I K K UM F T K A MM D U H I F K C I G AMP L R O U S N D

Appletiser, Schweppes Sparkling Lemon and

range of refreshing fruity ciders, such as COLOUR ME IN!

Mushroom Mayhem:

shine but make sure you promote the

J S I Y L T L R B I H E

of adult premium soft drinks including

Blood Orange. Parents will love the wide

UK. UK. All Rights Reserved. Distributed by Lionsgate Home Entertainment Reserved. Package Design: © 2015 Lionsgate Home Entertainment © 2012 Red Post Studio S.A.C. & Vista Sur S.R.L. All Rights

OUT ON DVD 25TH MAY

KMV C O U K R C S F W I H Y G J R J J D OK E A O J I I MA A O N D P K E E C Y S F T MO U S

for the grown-ups, promote a selection

Elderflower, and Sparkling Grapefruit and

Whippersnapper Can you find all the words hidden below?

Please call 01327 358508 or email theteam@craftis.co.uk to place your order quoting 'Enterprise' to receive your discount.

Don’t miss out! 100 free activity sheets (A Mouse’s Tale) are available in our Summer Holiday point of sale kit.

The activity sheets cost just £5.99 a month. Enterprise Publicans will receive these for just £4.99 per month by entering the code ENT1 at time of purchase.

For more information, contact: ruth@whippersnapperkids.com or visit whippersnapperkids.com

Black Cherry. See the deals section for some great promotions for kids and adults alike.

Keep it in the Family!

Don’t forget to hand out the Half Term Bounce Back cards included in our free Summer Holiday point of sale kit to ensure your pub is part of the family long after the summer’s over.

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FREE Point of Sale Ask your Regional Manager for more details on the Summer Holiday point of sale kit.

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Drink

Hosting a cider festival is a great way of driving footfall Sales of cider are on the increase. Host a festival with a wide range of guest ciders to make the most of this fruity opportunity.

Take advantage of the cider revival and the warmer weather by hosting a dedicated cider festival, where

2014 v4.pdf A2 Cider Fest

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customers can trial the extensive range of varieties available for themselves.

Hosting your festival over the weekend or on a bank holiday will attract the most custom, or even stretch the festival across multiple

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With more varieties available than ever

weekends and showcase different

before, the cider category has been

guest ciders, offering punters a reason

transformed in recent years with a new

to return time and time again.

wave of customers discovering this

Blind tastings, try-before-you-buy

refreshing drink, which offers everything

sampling and creating quirky cider

from fruity flavours, to draught ciders

cocktails will create theatre and

and even sparkling cider cocktails.

showcase the breadth of your range.

FREE Point of Sale Ask your Regional Manager for more details on the Cider Festival point of sale kit.

Make more

with these exclusive deals on cider this month

SAVE £2.50 SEE PAGE 34

SAVE £3.00

FREE POS

SEE PAGE 35

SEE PAGE 34

Collector cards, which offer incentives to

After the festival, continue to raise

customers such as a free drink after they

awareness by offering the most popular

purchase X number of ciders, are another

as a weekly guest cider. It's important

great way to drive cider sales this summer.

to ensure you promote your entire range

If you plan to hold the festival outdoors,

clearly, from the flavoured varieties

try tenting, or if space allows, purchase

facing out to customers in fridges, to

a gazebo to keep customers dry in the

rotating on-the-draft samples and boxed

eventuality of a summer downpour.

ciders, as well as making the most

Organise any additional equipment you

of cider POS materials to encourage

might need, such as racking, cooling

upsell and purchase. Make sure staff

equipment, jackets and taps, well in

know how to serve all variants, from

advance. A-Cask, which offers hire

over ice to warm and wintery mulled

equipment to Enterprise Publicans at a

varieties when the temperatures drop,

special rate, says they tend to need a

making it cider season all year round!

few weeks' notice during busy periods.

Don’t miss Deals on page 34 and 35

Bag-in-box ciders are an easy-to-use

on Thatchers Katy Cider, Old Mout

option for outdoor festivals, but don’t

Cider with Passion Fruit and Apple,

forget to stock established flavours,

and Bulmers Red Berries & Lime.

as well as premium, new variants,

Talk to your Regional Manager

which command a higher margin, as

about the vast range of ciders

well as appealing to the masses.

available at Enterprise.

CIDER FACTS 2/3

adults now drink cider.

64%

of cider sales are draught.

97% of draught

ciders use apple as the core flavour.

+12% increase in sales value of fruit flavoured packaged ciders.

Source: Cider Trends, Publican’s Morning Advertiser 19th March 2015

There’s a long tradition of enjoying cider with food, so use the festival to showcase some appetising food pairings.

Why not serve cider alongside the following:

CHEESE

CHICKEN

PORK

SAUSAGE & MASH

CURRY 11

Food

Menu planning for the season ahead Taking time to plan your autumn/winter menu will help attract new and existing customers and increase your gross profit.

With the summer season in full swing, it’s difficult to imagine the chilly winter nights ahead, but now is the perfect time to plan your menu for the colder months. A quality food offering will help drive traffic and help increase food sales and profitability, so taking time now to develop your menu will pay dividends in the long run.

Your customers will be looking for comforting pub food as the temperature dial drops, with a choice of classic, new and seasonal dishes on the menu. If you’re in a seaside town, for instance, your core customers might be elderly, and prefer traditional dishes like roast dinners, sausage and mash, or meat pies.

In more urban or city-centre locations, or even destination country pubs, diners may be more open to trying new dishes, and adding locally produced items, like cheeses, meats or vegetables, will go down well, as customers become increasingly interested in the provenance of their food.

Becoming ‘famous’ for a particular style of food is another way to set your food offering apart from the rest. This can be as simple as becoming known for mouth-watering chips, which are a popular choice for diners predominately at lunch times and as a ‘bar snack'.

The rise of the mighty chip has been supported through the growth in popularity of traditional pub grub. Spend in this area continues to increase, as customers seek premiumisation, which

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can be easily achieved by a few small tweaks to traditional recipes – for example beer-battered fish and gourmet chunky chips provide customers with a sense of being served a superior dish.

Take a look at your competitor's menus, in terms of price, quality and style. Think of ways to you can make your offer more attractive, without sacrificing the quality of your offering, perhaps with seasonal dishes of the day. Seasonal produce is increasingly what customers look for when eating out, and any local suppliers you can introduce to your menu will drive your appeal.

Take advantage of the recent revival of classic hot desserts, like crumbles, sticky toffee pudding and spotted dick, which have become fashionable again in the past few years. Many of these puddings can be cooked in batches, making them both cost- and time-effective.

Focus on increasing profitability when creating your new menu. When calculating cost per dish and your selling price, include hidden costs such as staff wages, insurances and advertising, together with the portion cost of each food item, condiments, and food wastage.

Enterprise Publicans can take advantage of menu planning advice and exclusive discounts at Brakes with Enterprise Food Club. You can also use the Brakes’ Gross Profit Calculator to calculate your ideal menu price. For instance, to achieve a 50% gross profit on a meal that costs £5 to prepare and serve, you would need to charge your customers £12.50.

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 42

Images courtesy of

Top Tip Before compiling your menu, there are some key basic disciplines that should influence the choices you make.

• Core customers

What type of pub are you running?

• Equipment, storage and stock

What are the capabilities of your kitchen, how can you reduce food wastage to positively impact your profits?

• Specials

How many can you manage each week? Listen to customer feedback and if a dish is popular, add it to your regular menu

• Seasonal ingredients

Give yourself higher profit, while meeting customer expectations

• Timings

Slow service deters repeat custom. Prep as much as you can in advance, to keep on top of service when your kitchen gets busy

• Marketing

You may know you’ve got a new menu, but do your customers?

Get word out via traditional methods, and on social media

• Regularly review your sales mix

What are your best sellers and which offer the most profitability?

• Gross profit margin

Branded pub chains generally work on a benchmarked 65%. Engineer your menu to achieve this!

ENJOY exclusive discounts with Enterprise Food Club

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, as well as Nectar Business points every time you spend.

Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090.

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Equipment

The thrill of the grill A contact grill or panini grill is a cost effective investment to help increase lunchtime sales.

Popular Panini Fillings • Ham & cheese • Tomato & mozzarella

One of the fastest growing concepts in the

You’ll be able to increase your output and

catering industry over the last decade has

see a quick return on your investment.

• Chicken & bacon

been termed ‘fast casual’ dining, which

See the table at the bottom of the page

• Roasted vegetables

satisfies the need to eat something in a

for working examples of profitability.

hurry, without compromising on quality.

According to research from Horizon,

• Tuna melt

Investing in a contact grill or panini grill to

snacks represented 22% of the £32.8

offer hot sandwiches and paninis could

billion foodservice market during 2012,

timers so that each panini can be in the

provide a boost to your lunchtime sales

an increase of 4.4% from the previous

grill for the correct amount of time.

without requiring a huge initial outlay.

year. Handheld options are ideal for

Some contact grills have a floating hinge to

There’s certainly nothing new about

allowing pubs with small kitchens to

enable you to adjust the thickness of the

a sandwich, but if you can offer

offer a range of dishes without the need

food, or the hinges can open backwards, up

something a little bit different – a hot,

for special kitchen or skilled staff.

to 180°, to create a second grilling surface.

toasted sandwich or panini filled with

Brakes has a range of contact grills and

Once you’ve bought your grill, create a

a quality filling – you can cash in on

panini grills starting from under £200.

menu of unusual hot sandwich and panini

this demand, and turn around more

Most grills are made with cast iron

fillings. Customers are willing to pay more

covers in a shorter space of time.

plates with a ribbed top and bottom,

if you offer them something enticing with

A contact grill is a low-cost, high-margin

or ribbed top and smooth bottom.

quality ingredients. Market your new offer

purchase. Making hot sandwiches

Look for one with a fast heat-up time

and you’ll see a return on your investment

and paninis is a quick process and

that can reach 300° very quickly and

and attract more footfall in next to no time.

the equipment is very easy to use.

comes with independent controls and

For more information, call Brakes Catering Equipment on 0844 412 9005 or visit brakesce.co.uk

MAESTROWAVE MEMT16000X panini/contact grill Price: £190 Product code: 543692

Other models are also available in the range. Full details can be found on the website, brakesce.co.uk These promotional prices are available from Brakes Catering Equipment until 25th July 2015.

MAESTROWAVE MEMT16030X panini/contact grill Price: £235 Product code: 578493

Profit opportunities Code F36225 F36227 F36224 F36226

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Pack Price £20.40 £20.40 £20.40 £20.40

Unit Price £1.70 £1.70 £1.70 £1.70

*RSPs are suggested selling prices and the garnish cost is based on approx 1.7g of mixed salad leaves

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Garnish £0.06 £0.06 £0.06 £0.06

Total Cost £1.76 £1.76 £1.76 £1.76

RSP* £4.25 £4.25 £4.25 £4.25

GP% 50% 50% 50% 50%

Cash Margin £1.78 £1.78 £1.78 £1.78

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FREE BRANDED PARASOL Limited availability. Whilst stocks last.

15

Footfall focus

A dream theme Create a series of special themed evenings to drive footfall on traditionally quiet nights.

With many Publicans citing Monday

Take a look on PROPS for a range

to Wednesday as the quietest

of kits including themed material

trading days, it’s important to drive

ranging from empty belly posters,

footfall and boost sales throughout

to scoreboards for quizzes, menu

every stage of the week.

sleeves and bounce back vouchers.

Entice customers seven days a week with tactical deals and occasions that give them a reason to visit your pub during less busy periods, boosting profits and increasing sales.

Create a bit of buzz on slower nights to attract new visitors and provide your existing customers with a reason to visit mid-week, extend their stay and increase spend.

Themed events such as quiz nights, open mic comedy nights and contests such as Pub Idol will appeal to new and existing patrons, encouraging repeat visits and loyalty.

Putting on special events will also create a unique selling point for your pub and help you compete with

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 42

Kits range from: • Steak Night • Fish Night • Two for One • Coffee and Cake Club • Pub Idol • Darts Night • Open Mic Night Curry nights Culinary themed evenings are also a great way of pulling in the customers.

Think about ways to increase profit margins. For example, if you have a regular curry night, increase the margin per serving by adding vegetables or mixing chicken breast and thigh meat to reduce costs.

branded bars and restaurants which have an established weekly schedule of themed nights and promotions.

Take advantage of our popular product promotions online and in this magazine to help boost profits, and ask your Regional Manager about our Making the Most Of guides with handy hints and tips and free digital assets for you to use, including website banners, Facebook posts and email templates.

16

We serve between 50 and 80 curries during the evening; in fact, it’s proved so successful we no longer take reservations or pre-orders. Most importantly, the curry night has increased our bar sales by a £1,000 on the night of the event!

Scott Westlake Publican at The Myrtle Tavern, Leeds

Live music can increase wet sales on weeknights by 21% Live & Loud offers an easy to use online music booking service, matching venues with local musicians: DJs, emerging artists and cover bands of all genres. Enterprise Publicans receive the first two months' subscription free using Promo Code: ENTINNSO1 at liveandloud.com

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With the Enterprise Rhythm of the Week point of sale material, we’ve done all the hard work for you and produced some invaluable visuals and marketing collateral, to help drive mid-week footfall.

17

Sport

Kick off the Rugby World Cup by maximising sales opportunities The biggest event in this year’s sporting calendar is just around the corner, kicking off in September, so it’s high time to start planning and promoting Rugby World Cup activity to encourage supporters through the doors and maximise sales.

Statistics • England is the only

team in the northern hemisphere to have won the Rugby World Cup, back in 2003

• South Africa, New Zealand and Australia

have all won the World Cup twice

• For each team there are 15 players on pitch at any one time • The trophy presented to the winners of the Rugby World Cup is also known as the Webb Ellis Cup

Pool A fixtures Date Friday 18th September Sunday 20th September Saturday 26th September Thursday 1st October Saturday 3rd October Saturday 10th October Saturday 10th October Saturday 17th October Saturday 17th October Sunday 18th October Sunday 18th October Saturday 24th October Sunday 25th October Friday 30th October Saturday 31st October

18

Kick off 20:00 14:30 20:00 16:45 20:00 16:45 20:00 16:00 20:00 13:00 16:00 16:00 16:00 20:00 16:00

Match England v Fiji Wales v Uruguay England v Wales Wales v Fiji England v Australia Wales v Australia England v Uruguay Quarter Final 1 Quarter Final 2 Quarter Final 3 Quarter Final 4 Semi Final 1 Semi Final 2 Bronze Final Final

Venue Twickenham, London Millennium Stadium, Cardiff Twickenham, London Millennium Stadium, Cardiff Twickenham, London Twickenham, London Manchester City Stadium, Manchester Twickenham, London Millennium Stadium, Cardiff Millennium Stadium, Cardiff Twickenham, London Twickenham, London Twickenham, London Olympic Stadium, London Twickenham, London

RWC HKN 10ft x 2ft Banner.pdf

C

M

Y

CM

MY

CY

CMY

1

16/03/2015

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WATCH RUGBY W RLD CUP 2015 HERE

K

There is already a buzz of excitement

foods like hot-dogs reduces pressure

around the competition, which is one of

on kitchens during busy periods.

the biggest sporting events in the world, as

Offering table service ensures customers

fans wonder who out of the 20 competing

never miss a goal, and a pre-order service

teams will walk away with rugby’s biggest

during half time will steady footfall to

prize. The fact that it is taking place

the bar. Additionally, offers on buckets of

on home soil adds to the atmosphere

bottled beers is always a crowd pleaser as

surrounding this year’s event, and rugby

it means that customers can sit easy and

fans all over the country will be searching

enjoy the game, without having to go back

for somewhere they can watch all the

and forth between the bar and the match.

action live, creating a highly profitable

With Heineken as an official sponsor of the

opportunity for Publicans across the UK!

tournament, it is worth stocking the beer

Make sure that customers are aware that

and including it in

your pub will be showing the matches

drinks promotions

to encourage them through the doors.

throughout the

Posters, A-boards, chalkboards and

tournament.

POS material will draw attention to the

Speak to your

games being screened in your pub to

Regional Manager

TM © Rugby World Cup Limited 1986 – 2015.

All rights reserved.

WATCH RUGBY WORLD CUP 2015 HERE

TOURNAMENT FIXTURE LIST DATE

MATCH NO POOL

OPENING CEREMONY England v Fiji A Tonga v Georgia C Ireland v Canada D South Africa v Japan B France v Italy D Samoa v USA B Wales v Uruguay A C New Zealand v Argentina Scotland v Japan B Australia v Fiji A France v Romania D New Zealand v Namibia C Argentina v Georgia C Italy v Canada D South Africa v Samoa B England v Wales A Australia v Uruguay A Scotland v USA B Ireland v Romania D Tonga v Namibia C Wales v Fiji A France v Canada D New Zealand v Georgia C Samoa v Japan B South Africa v Scotland B England v Australia A Argentina v Tonga C Ireland v Italy D Canada v Romania D Fiji v Uruguay A South Africa v USA B Namibia v Georgia C New Zealand v Tonga C Samoa v Scotland B Australia v Wales A England v Uruguay A Argentina v Namibia C Italy v Romania D France v Ireland D USA v Japan B TM © Rugby World Cup

Limited 1986 – 2015. All

rights reserved.

20 teams

total number of teams involved in the competition finals

145 points

most points scored in a match, by New Zealand against Japan in 1995

to receive

19:00 Twickenham Stadium London 20:00 Twickenham Stadium London 12:00 Kingsholm Stadium Gloucester 14:30 Millennium Stadium Cardiff Brighton Community Stadium 16:45 Brighton 20:00 Twickenham Stadium London Brighton Community Stadium 12:00 Brighton 14:30 Millennium Stadium Cardiff 16:45 Wembley Stadium London 14:30 Kingsholm Stadium Gloucester 16:45 Millennium Stadium Cardiff 20:00 Olympic Stadium London 20:00 Olympic Stadium London 16:45 Kingsholm Stadium Gloucester 14:30 Elland Road Leeds 16:45 Villa Park Birmingham 20:00 Twickenham Stadium London 12:00 Villa Park Birmingham 14:30 Elland Road Leeds 16:45 Wembley Stadium London 16:45 Sandy Park Exeter 16:45 Millennium Stadium Cardiff 20:00 Stadium MK Milton Keynes 20:00 Stadium Millennium Cardiff 14:30 Stadium MK Milton Keynes 16:45 St James’ Park Newcastle 20:00 Twickenham Stadium London 14:30 Leicester City Stadium Leicester 16:45 Olympic Stadium London 16:45 Leicester City Stadium Leicester 20:00 Stadium MK Milton Keynes 16:45 Olympic Stadium London 20:00 Sandy Park Exeter 20:00 St James’ Park Newcastle 14:30 St James’ Park Newcastle 16:45 Twickenham Stadium London 20:00 Manchester City Stadium Manchester 12:00 Leicester City Stadium Leicester 14:30 Sandy Park Exeter 16:45 Millennium Stadium Cardiff 20:00 Stadium Kingsholm Gloucester

QUARTER FINALS Sat Oct 17 Sat Oct 17 Sun Oct 18 Sun Oct 18

41 42 43 44

QF1: W Pool B v RU Pool A QF2: W Pool C v RU Pool D QF3: W Pool D v RU Pool C QF4: W Pool A v RU Pool B

Sat Oct 24 Sun Oct 25

45 46

SF1: W QF1 v W QF2 SF2: W QF3 v W QF4

Fri Oct 30 Sat Oct 31

47 48

Bronze Final Final

London Cardiff Cardiff London

Twickenham Stadium Millennium Stadium Millennium Stadium Twickenham Stadium

London London

Twickenham Stadium Twickenham Stadium

London London

Olympic Stadium Twickenham Stadium

SEMI FINALS

FINALS

All matches are BST, except for those played on

regular and new customers alike.

KICK OFF

VENUE

LOCATION

MATCH

POOL PHASE Fri Sept 18 1 Fri Sept 18 2 Sat Sept 19 3 Sat Sept 19 4 Sat Sept 19 5 Sat Sept 19 6 Sun Sept 20 7 Sun Sept 20 8 Sun Sept 20 9 Wed Sept 23 10 Wed Sept 23 11 Wed Sept 23 Thurs Sept 24 12 13 Fri Sept 25 14 Sat Sept 26 15 Sat Sept 26 16 Sat Sept 26 17 Sun Sept 27 18 27 Sun Sept 19 Sun Sept 27 20 Tues Sept 29 21 Thurs Oct 1 22 Thurs Oct 1 23 Fri Oct 2 24 Sat Oct 3 25 Sat Oct 3 26 Sat Oct 3 27 Sun Oct 4 28 Sun Oct 4 29 Tues Oct 6 30 Tues Oct 6 31 Wed Oct 7 32 Wed Oct 7 33 Fri Oct 9 34 Sat Oct 10 35 Sat Oct 10 36 Sat Oct 10 37 Sun Oct 11 38 Sun Oct 11 39 Sun Oct 11 40 Sun Oct 11

or after Oct 25 which are GMT (UTC). Subject to

change.

WATCH RUGBY WORLD

CUP 2015 HERE

TOURNAMENT FIXTURE DATE

MATCH NO POOL

MATCH

LOCATION

LIST

VENUE

POOL PHASE

KICK OFF

Fri Sept 18 OPENING CEREMONY Fri Sept 18 London 1 A Twickenham Stadium England v Fiji 19:00 Sat Sept 19 London 2 C Twickenham Stadium Tonga v Georgia 20:00 Sat Sept 19 Gloucester 3 D Kingsholm Stadium Ireland v Canada 12:00 Sat Sept 19 Cardiff 4 B Millennium Stadium South Africa v Japan 14:30 Sat Sept 19 Brighton 5 Brighton Community Stadium D France v Italy 16:45 Sun Sept 20 London 6 B Twickenham Stadium Samoa v USA 20:00 Sun Sept 20 Brighton 7 Brighton Community Stadium A Wales v Uruguay 12:00 Sun Sept 20 Cardiff 8 C New Zealand v Millennium Stadium Argentina Wed Sept 23 14:30 London 9 B Wembley Stadium Scotland v Japan Wed Sept 23 16:45 Gloucester 10 A Kingsholm Stadium Australia v Fiji Wed Sept 23 14:30 Cardiff 11 D Millennium Stadium France v Romania Thurs Sept 24 12 16:45 London C Olympic Stadium New Zealand v Namibia 20:00 Fri Sept 25 London 13 C Olympic Stadium Argentina v Georgia 20:00 Sat Sept 26 Gloucester 14 D Kingsholm Stadium Italy v Canada 16:45 Sat Sept 26 Leeds 15 B Elland Road South Africa v Samoa 14:30 Sat Sept 26 Birmingham 16 A Villa Park England v Wales 16:45 Sun Sept 27 London 17 A Twickenham Stadium Australia v Uruguay 20:00 Sun Sept 27 Birmingham 18 B Villa Park Scotland v USA 12:00 Sun Sept 27 Leeds 19 D Elland Road Ireland v Romania Tues Sept 29 14:30 London 20 C Wembley Stadium Tonga v Namibia 16:00 16:45 Thurs Oct 1 Exeter 21 A Sandy Park Wales v Fiji 20:00 16:45 Thurs Oct 1 Cardiff 22 D Millennium Stadium France v Canada 13:00 16:45 Fri Oct 2 Milton Keynes 23 C New Zealand v Georgia Stadium MK 16:00 20:00 Sat Oct 3 Cardiff 24 B Millennium Stadium Samoa v Japan 20:00 Sat Oct 3 Milton Keynes 25 B South Africa v Scotland Stadium MK 14:30 Sat Oct 3 Newcastle 26 A St James’ Park England v Australia 16:45 Sun Oct 4 London 27 C Twickenham Stadium Argentina v Tonga 16:00 Sun Oct 4 20:00 Leicester 28 D Leicester City Stadium Ireland v Italy 16:00 Tues Oct 6 14:30 London 29 D Olympic Stadium Canada v Romania 16:45 Tues Oct 6 Leicester 30 A Leicester City Stadium Fiji v Uruguay 16:45 Wed Oct 7 Milton Keynes 31 B Stadium MK South Africa v USA 20:00 Wed Oct 7 London 32 C Olympic Stadium Namibia v Georgia 20:00 Fri Oct 9 16:45 Exeter 33 C Sandy Park New Zealand v Tonga 16:00 Sat Oct 10 20:00 Newcastle 34 B St James’ Park Samoa v Scotland 20:00 Sat Oct 10 Newcastle 35 A St James’ Park Australia v Wales 14:30 Sat Oct 10 London 36 A Twickenham Stadium England v Uruguay 16:45 Sun Oct 11 Manchester 37 C Manchester City Stadium Argentina v Namibia 20:00 Sun Oct 11 Leicester 38 D Leicester City Stadium Italy v Romania 12:00 Sun Oct 11 Exeter 39 D Sandy Park France v Ireland 14:30 Sun Oct 11 Cardiff 40 B Millennium Stadium USA v Japan 16:45 Gloucester Kingsholm Stadium 20:00 Sat Oct 17 Sat Oct 17 Sun Oct 18 Sun Oct 18

Sat Oct 24 Sun Oct 25

QUARTER FINALS

41 42 43 44

QF1: W Pool B v RU Pool A QF2: W Pool C v RU Pool D QF3: W Pool D v RU Pool C QF4: W Pool A v RU Pool B

London Cardiff Cardiff London

Twickenham Stadium Millennium Stadium Millennium Stadium Twickenham Stadium

SEMI FINALS 45 46

SF1: W QF1 v W QF2 SF2: W QF3 v W QF4

16:00 20:00 13:00 16:00

Encourage your staff to get into the spirit

dedicated Rugby

of the competition by wearing the national

World Cup point of sale.

shirts of the teams, and flags or bunting

Don’t forget to use social media outlets like

around the pub can be great for creating

Facebook and Twitter to your advantage, as

an international atmosphere. Special

you can promote drinks deals and match

food and drink offers that pay tribute to

times to make sure people don’t miss out

competing teams is also a popular option

on the action, as well as engaging with

among customers, and serving quick to

your followers by asking them to predict

prepare, easy to eat, hand-held snack

match results ahead of each game.

13 venues

number of different stadiums hosting matches during the tournament

16 players

have been given a red card in World Cup history

London London

Twickenham Stadium Twickenham Stadium

FINALS Fri Oct 30 Sat Oct 31

47 48 All matches are BST, except

Bronze Final Final for those played on or after

London London

Olympic Stadium Twickenham Stadium

Oct 25 which are GMT (UTC).

16:00 16:00

20:00 16:00

Subject to change.

277 points

most points scored by one player in their World Cup career (Jonny Wilkinson)

1987

the first year the Rugby World Cup was held.

19

Entertainment

Introducing The Beer Exchange

The Exchange is an all-new event concept from JDP Worldwide, which sees your bar transformed into a stock market for the night, with drinks prices rising and falling based upon what your customers are buying. A hit in over 16 countries globally, Enterprise Publicans can get involved in this exciting phenomenon from July 2015!

As well as proving popular with customers eager to seek out a bargain whilst experiencing the thrill of the stock market without the risk, hosting a dedicated Beer Exchange event offers the opportunity to increase and manipulate sales. For example, by offering over-stocked or less popular products to ‘float’ to customers at discounted rates, Publicans can change customer buying habits, increasing their spend and dwell time in a fun, interactive way.

Prices change based upon sales of chosen products and within specified parameters, reflected to customers in real time via internal TV screens, digital POS and social-media displaying rising and falling trading prices. Pre-planned ‘market crashes’ also help to create buzz and drive sales during natural lulls in the event.

Chris Dunkley of JDP tells us:

20

The Beer Exchange offers Publicans a cost-effective opportunity to increase footfall and see their profits soar – installing the software is just £50 + vat and includes unlimited support before and during the event. One client increased their take on a Thursday night from £1,500 to £8,500 in just 6 weeks!

Chris Dunkley, JDP Worldwide

www.jdp-worldwide.com

Best of all, it takes approximately 10 minutes to set up, with the team from JDP installing the software onto the pub’s computer system, before carrying out a telephone training session with relevant staff members.

In addition, the software can be linked to Twitter for regular, free and automated marketing, reaching customers before and during the event. Search twitter using the #drinkexchange for examples.

To find out more about The Beer Exchange, email your Regional Manager or contact Chris Dunkley at JDP Worldwide chris@jdp-worldwide.com or visit jdp-worldwide.com for more information and case studies.

Entertainment

See your profits soar during a summer of sport Alison Dolan, Deputy Managing Director of Sky Business, tells us how to make the most of screening televised sport in your pub this summer.

Over 2.3 million people watch sport in a pub or bar every week , and with Summer 2015 set to be a busy one for big sporting events, the opportunity for pubs to make sure they’re seen as the go-to venue for all the action is huge!

Domestic league football is on its shortest summer break in years – three weeks less than in 2014 – but

for those looking for a football fix, fans can still watch some of their favourite Premier League stars in action in the European Qualifiers, providing plenty of opportunity to boost mid-week trade. Sky customers can use their additional viewing cards to screen multiple matches at the same time, giving bar customers even more choice than ever before.

July sees England face Australia for The Ashes. Test matches, which run for up to five days throughout the week, will help to boost weekday food and drink sales and provide additional revenue from extended dwell time.

The British Grand Prix takes centre stage in July, and Publicans are advised to advertise free WiFi, where available,

to their customers so fans know they can get online easily to share photos and videos, and discuss the races via social media with their mates.

Rugby Union fans will be looking to gauge England’s form in the international warm-up matches ahead of the World Cup. Build on the atmosphere with pre-match predictions promoted across social media, like the first try scorer or the winning margin, to generate some friendly banter. It’s also important to consider your drink offering: think ales and bitters for Rugby fans.

The Wellington Arms at Ilfracombe showed the recent Mayweather v Pacquiao boxing match, which was televised live in May. The event saw over £500 raised in tickets alone, and bar sales increased by £1,000.

Due to the timing of the event, which was screened in the early hours of the morning, Emma Marnell, Publican at The Wellington Arms, applied for a TENS licence from the local council, allowing the pub to serve alcohol until 5am.

Emma says: “The boxing was shown via Sky Box Office, and although there was a small cost over and above our usual subscription package, the money raised in ticket sales covered this and additional staffing costs, and we even had enough left to donate £100 equally between our two charities, Help For Heroes and Ilfracombe Sea Cadets – which the customers were delighted about!”

21

august

monday

Football: Capital One Cup Round 1 10th August

First delivery day for September deals

Bank Holiday Football: League Trophy Round 1 31st August

tuesday

wednesday

27

28

29

3

4

5

11

12

10

Great British Beer Festival 11th - 15th August

17

18

24

25

26

31

1

2

Cricket: Natwest IT20 England v Australia 31st August

11 - 15

Great British Beer Festival Celebrate the occasion by serving a range of beers from around the UK Decorate the pub with flags and bunting

Football: Premier League Starts

8

Upsell British food to serve alongside your selection of beers

Make a visit to the pub a social occasion for fans to watch with friends and fellow supporters Offer half-time meal deals to supporters Introduce beer pitchers to your menus to ensure customers don’t miss a goal

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 42

22

Last order date for August online deals

19

thursday

friday

saturday

30

6

Cricket: England v Australia, 4th Investec Test Match, 6th - 10th August

13

20

September online deals available to order from today Cricket: England v Australia, 5th Investec Test Match 20th - 24th August

27

31

Pubs in Bloom Closing date for Entries

Enterprise Community Heroes Awards Closing date for Entries

Beer Blogger Conference 28th - 29th August

Bank Holiday

v1.pdf

2

21/11/2014

Football: Premier League Starts 8th August

14

21

Motor Racing: Formula 1: Belgium 21st - 23rd August

3

Bank Holiday

7

28

Last delivery day for August deals

Rugby: Tetley’s Challenge Cup Final 29th August

4

sunday

1

2

8

9

15

16

22

23

29

Notting Hill Carnival 30th - 31st August

30

5

6

Rhythm of the Week

12:18

Great opportunity to drive footfall and sales on a busy three-day weekend

Run open mic nights on a quieter trading night

43% of people would go to the pub on a bank holiday (Carlsberg UK’s Consumer Insight Report 2014)

31

Book Now for Christmas

Live music increases sales.

Publicans see an increase of 21% in wet sales on weeknights and 48% boost in trade on Friday and Saturday nights (CGA Strategy)

Pub Idol

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One in six UK adults ate out on Christmas Day 2014, equating to circa eight million meals (Allegra Foodservice) Pubs operators were most successful, with over a third of consumers eating out on Christmas Day choosing to eat at pubs (Allegra Foodservice)

23

The knowledge

Putting fire safety first Fire in your pub can not only be a risk to life but also seriously impact upon your business. Fire safety is often a matter of common sense; however, it’s of utmost importance that rigorous safety procedures are put into place and properly executed.

Joe Taylor, National Fire Safety Advisor at Enterprise advises how best to protect your customers, staff and premises:

Employ a competent person to determine what hazards and risks are in your premises and how to manage or eliminate them.

The actions from your fire risk assessment must be carried out.

Check your fire escape routes regularly

Ensure your fire escape routes are kept clear and well signed, and that fire exits are easily accessible.

All staff must be instructed in

how to raise the alarm, evacuation procedures, and where fire-fighting equipment is kept and how to use it safely. If they do not have this

Carry out a fire risk assessment

Ensure your kitchen extract ducting is regularly cleaned

Train your employees in fire safety

Regular Chimney Sweeps

knowledge, cases of fire have the potential to become very serious.

Hold regular fire drills

If you have a chimney, make sure it is swept before and after winter.

Tumble dryers

Follow the manufacturer’s instructions and clean regularly. Do not place rags soaked in oil in the tumble dryer as this will cause a fire.

For more information, speak to your Regional Manager or the Enterprise Property Helpdesk on 0870 707 1111.

Carry out a fire drill at least annually to ensure everyone can evacuate the premises and assemble in an appropriate place.

The extraction unit can build up a large amount of fat and oil, which can cause a severe fire if it gets hot.

Nominate a fire warden and introduce evacuation procedures

Have one person (or more if needed) to be in charge of creating and enforcing fire safety procedures, and ensuring that everyone knows what to do and where to find fire-fighting equipment. In cases of emergency, everyone must be able to escape safely, and ensure people leave calmly and by the most direct route.

Test your fire alarm and emergency lighting

It is your responsibility to ensure regular checks are being carried out and reported, and that any faults are rectified by a qualified electrician.

Top causes of fires in the last 5 years 1. Electrical 2. Chimney

Prepare an emergency plan

24

Every employer must prepare an emergency plan covering things such as: the actions employees must take on discovering a fire, warning systems, evacuation procedures and fire warden duties.

3. Accidental damage 4. Smoking 5. Kitchen

Promotional planning How to plan successful drinks promotions to boost profits without affecting current sales.

There’s a fine art to running a successful drinks promotion. It’s not simply a matter of running a product at a reduced rate and hoping to cash in on the deal. You need time to plan and arrange your promotion for it to be truly effective.

Start by considering the current sales of the product you plan to promote. For example, new lines or products you are selling.

You also need to weigh up whether your offer is realistic. There’s little point in putting ale on offer if it’s going to damage your margins. You also need to bear in mind that there may be a reduction in sales revenue across the rest of your offer with the introduction of your promotion, thereby negating any profits you make. For example, if you’re planning a real ale offer, make sure staff are still pushing sales of lager, spirits and wines to all your non real ale drinkers.

Food promotions are a great way to increase mid-week spend, especially Monday to Wednesday, when people are usually less likely to eat out.

BOGOF offers and fixed price menus are both a great way to drive footfall.

Work out the breakeven and point of profitability to ensure selling the beer at a reduced rate won’t damage your margins.

To work out profitability, start by looking at your breakeven point – the point at which your gross profit covers all your fixed costs – licensing costs, insurance, staffing, heating etc. A simple formula to do this is: Breakeven sales = fixed expenses divided by gross profit margin. In other words, how much do you need to sell to pay your expenses? Find out more by using the Enterprise GP calculator on the Publican Cannel or online ordering system.

Once you’re decided which line to promote, make sure word gets out about it via traditional channels such as posters, leaflets and through social media. Use all the tools available to you on the Enterprise channel, including free point of sales kits to help drive promotions with themed evenings.

If you’re promotion is successful, don’t necessarily think of it as a one-off and consider whether is it sustainable as a long-term sales driver.

Remember people won’t visit your pub just because you’re offering cheap beer. You need to meet their needs with a complete offer to attract new customers and make them come back. The overall presentation of your pub, great service and a pleasant, welcoming environment should all be considering as part of your marketing plan.

Responsible Retailing Legislation advises that Publicans should avoid promotions that may encourage drunken behaviour, which could in turn lead to alcohol-related crime and disorder.

Be mindful that your promotions do not: • Encourage alcohol misuse or anti-social behaviour • Encourage underage drinking or target those under the age of 18 • Encourage the consumption of large quantities of alcohol in a small space of time

In addition: • Consider those who do not wish to consume alcohol by offering a soft-drink alternative • Discourage drink driving by providing customers with local taxi numbers and a free phone where possible • Serve food to help slow alcohol absorption Ensure your promotions comply with The Licensing Act 2003 (Mandatory Licensing Conditions) (Amendments) Order 2014. Full guidance notes are available at gov.uk/government/uploads/ system/uploads/attachment_data/ file/418114/182-Guidance2015.pdf

25

Community

A win-win opportunity!

Enter this year’s Community Heroes Awards and win up to £6000 for your community.

ENTER NOW! There's still time to enter this year's awards Enterprise Publicans are brilliant at going the extra mile when it comes to championing local causes and community-based initiatives, as well as providing an outstanding contribution over the years to charities nationwide.

If you’ve been doing your bit for the community, here’s your chance to shout about it! A winning entry in this year’s Community Heroes Awards will bring considerable benefits both to your business and the community around you.

Anyone can be an Enterprise Community Hero and make their pub the hub of the local community. Being creative with the space within your pub, for instance, and inviting local clubs and groups to use your facilities free of

26

charge, will help build regular footfall.

Focus on developing sustainable community relationships, rather than short-term one-off events, to have a more positive impact on your business. Great examples of this include supporting elderly and more vulnerable residents locally, by offering a shopping delivery service in harder-to-reach areas, providing free space for care homes to host Christmas lunches or social events, or being spare key holders for neighbouring residents.

Hosting larger fundraising events like concerts and festivals, will also draw in the crowds and encourage repeat visits. Get your team on board to help strategic planning and brainstorm some ideas to create a yearly events planner.

To enable many more communities to benefit from a welcome injection of funds, we’re increasing the number of winning Publicans from 18 in 2014 to 54 in 2015!

The enterprise community heroes

awards recognise our Publicans and the exceptional contribution they make to their local communities. enterpriseinns.com/ech

In 2013, regional winner The Swan, in Thornbury, Bristol, was gifted £5,000 to contribute to a good-will cause of their choice.

Having fundraised tirelessly for many years, the pub's 'charity of the month' scheme supports a different, local charity each month by hosting a weekly quiz as well as a twice-yearly craft fair.

Having raised an additional sum of £2,500, Sandra and her team chose the New Siblands School in Thornbury, which supports children with special needs and disabilities, by purchasing an ‘Eye Gazer’ machine.

The high-tech system helps profoundly disabled children communicate with the outside world and make independent choices via a computer equipped with a camera track eye movement. By choosing what they would prefer to eat, composing full sentences or taking part in interactive activities, children are empowered by the programme and enabled in the long term to gain a level of independence their families may not have thought possible before.

If you’ve been supporting good causes and putting local people first, we’d love to hear from you. There’s still time to enter this year’s awards and we’d love to hear your story. An award win or shortlisted entry provides a great PR opportunity for your pub, will raise your profile and help you stand out against the competition, and give you some well-deserved recognition for all your hard work. It’s a win-win situation. Enter now!

All of the money we raise goes back into Thornbury and the local community, I’m delighted that we were able to boost our fundraising pot last year with the help of Enterprise Community Heroes Awards.

Sandra Davies Publican at The Swan, Thornbury, Bristol

enterprise community heroes – what you need to know

• Each region will have 1st, 2nd and 3rd place winners • Prizes of £3,000 will be awarded to 1st place winners, £1,500 for 2nd place and £500 for 3rd place • All 1st place winners will then compete for the national title

Key dates

AUG OCT

• The national winner will receive an extra £3,000, while the national runner-up will receive a further £2,000 to spend on their local communities

Friday 14th August Entries close

• For more information and to apply quickly and easily, visit enterpriseinns.com/ech

Friday 4th September Regional winners announced

• If you are having problems with your application, please email ech@enterpriseinns.com or contact your Regional Manager, who will also be able to assist you

Tuesday 6th October National winner and runner-up announced at awards dinner 27

This month

Publicans & pubs in the spotlight

A star turn!

The Flemish Weaver, Corsham Gentleman’s Relish!

Earl of Spencer and Harwood Arms, South West London Two Enterprise pubs have triumphed in the Gentleman’s Journal list of Top 10 Sunday Lunches. Congratulations to The Earl of Spencer and the Harwood Arms, both in South West London. The Earl Spencer has also won a Michelin ‘Bib Gourmand’ this year. Publican Michael Mann runs the pub with his partner, Jill O’Sullivan. He says of his success, “It’s a team effort: kitchen and front of house. We make everything from scratch here. We buy our meat direct and our vegetables from a family-run company. We even home smoke our prawns in our own smoker.” The pub in on-trend with its drinks offer, as well. “We stock Artisan spirits from around the country as well as Somerset Cider Brandy, Sipsmith Gin & Vodka, Chase Gin, Portobello Road Gin. And our real ales, craft beers and lagers have also brought about our growth.”

Another pub was renamed recently, but for different reasons. The Flemish Weaver recently featured as the Red Lion in the BBC1 hit series, Poldark. Publican Daniel Grace has just taken over and hopes to tap into the television tourist trade on the back of it, by posting the phrase ‘As seen on Poldark’ on his website. The pub has a good relationship with the local town hall, which organises walking and lunch tours in the town, and Daniel was delighted that the pub had a booking for fifty people for lunch within weeks of him moving in.

May the fourth be with you The Royal Oak & Castle, Pevensey “May the fourth be with you” set the tone at the Star Wars day at the Royal Oak & Castle, organised

by Publican Debby Fitton. A life size C3P0 and R2D2 came along with Obi Wan Kenobi and Darth Vader to raise over £500 for the charity Myeloma UK. Visitors were invited to have their photo taken with the characters in return for a donation and to eat Star Wars-inspired food such as Han Burgers and Hoth Dogs.

“It was my birthday on 4th May and it was also a bank holiday Monday. I was talking to a customer about what to do and he said he collected these Star Wars costumes and came up with the idea!” says Debby.

Countess Mountbatten The Knatchbull Arms, Stoke St Michael Publican Tony Warren of The Knatchbull Arms, Stoke St Michael was delighted to welcome a very special visitor recently, when the The Countess Mountbatten of Burma, British peer and the third cousin of Queen Elizabeth II, dined at the pub along with her family. The Countess is daughter of Louis Mountbatten, 1st Earl Mountbatten of Burma.

Tony tells us "It was an honour to welcome the Countess and her family - we hope to see them dining here again very soon!”

Share your news

Royal British Legion The Swan, Thornbury A special trench menu and a special display were enjoyed by customers at the regular annual Royal British Legion event at The Swan in Thornbury. The RBL Thornbury meet at the pub on a monthly basis and this year raised £195 for the RBL. The special menu included trenchman’s stew (corned beef stew), corned beef fritters with peas and chips, toad in the hole and vegetable turnovers. Matthew Davies, Assistant Manager, and son of Publican Sandra Davies said, “Our morning customers are older and they really enjoy it each year but we have a few younger customers that come along too!”

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share?

Please send your news to ideas@enterpriseinns.com 28

Bumper auction The Red Cow, Cheshunt The Red Cow dart’s team and customers got together for a charity event in May to raise money for Great Ormond Street. As well as a 12-hour darts match, Publican Majella Mooney-Kilcommons organised a bouncy castle and an auction. Many local business donated prizes, but one local’s donations in particular made a huge difference. Harry Kane, the Spurs star striker, gave away some of his football kit for the event. “Harry donated a few things including a football shirt and picture and they went for a really high bid", says Majella. The pub raised an amazing £4,000 on the day for Great Ormond Street Hospital.

New kids on the block The Maypole Inn, Thurloxton The Maypole Inn, which already boasts live music, a skittle alley, and an outdoor pizza oven, has opened a new children’s play area to add to its long list of attractions. The new play area looks like a mini-castle and covers 12 square metres, featuring a climbing wall and cargo nets. It is one of the first of its type in Somerset. Publican James Lowe, who runs the pub with his wife, Jo, said, “We’re a family-oriented pub, especially at weekends, and have a big garden next to a busy main road, so we’re hoping to attract even more families. Ours will be the only pub in and around Taunton to have anything like this, and people here are already talking about it.”

VE Day celebrations Golden Lion, Monmouthshire The Golden Lion, in Major, Monmouthshire, got into the VE Day 70th anniversary spirit, when it was transformed for the duration of the three-day celebration by hanging bunting across the whole of its frontage. Louise, who runs the village pub with partner Garth Davis, said, “Living and working in a small community, and being passionate about things like this, we wanted to make people here – especially young people – aware of the sacrifices that were made on their behalf during World War Two. As well as the bunting outside, we decorated inside with more bunting, flags, balloons, and commemorative mugs. We’re right opposite the village cenotaph, and The Royal British Legion led the two-minute silence. It was about bringing the community together, and there was a really good turnout.”

f f o .50 a case

3 stock up now

*

try 3 new flavours *Ts&Cs apply. Not to be used with any other offer. Enterprise customers only. Open to representatives of UK licensed premises aged 18+. Carlsberg’s standard Ts&Cs of sale and Enterprise Ts&Cs apply, copies on request. Must purchase at least one 8 x 500ml pack of any one of Cranberry, Apple Burst or Blackberry flavours from Enterprise. Whilst stocks last. Offer valid between 29th June 2015 and 25th July 2015.

11523 Enterprise Somersby Flavours Half Page Advert.indd 1

29

07/05/2015 13:32

Recruitment

This month's pick of the pubs

BOUNTY REWARD Get

£1,000

PLUS £500

Captains Table, Saundersfoot This harbour-side restaurant is situated in the idyllic village of Saundersfoot, a popular seaside tourist destination on the outskirts of Tenby. The pub is a champion of real ale and hearty food that can be enjoyed overlooking stunning views of the beach and coastline.

At a glance Your agreement: tenancy up to 5 years Potential turnover: £704,000 per annum Introductory rent: £58,000 per annum Estimated capital start-up: £19,500 (excl. VAT)

Key Features • Character 19th century property with stunning sea views • Popular seaside destination • Fully equipped trade kitchen, extensive bar, restaurant and gaming areas • Substantial patio area for up to 80 covers

for your chosen charity by recommending the next Enterprise Publican Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

Elephant & Castle, Holmfirth

George Hotel, Braunton

Available for the first time in over 10 years, the Elephant & Castle is an attractive stone-built pub on the banks of the River Holme, Yorkshire. With a superb refurbishment planned, there has never been a better time for a new Publican to take on this business.

Situated in the centre of the village of Braunton, North Devon, the George Inn offers four well-presented letting rooms and benefits from two large open bars that are busy with locals and hotel guests alike.

At a glance

At a glance

Your agreement: tenancy up to 5 years Potential turnover: £359,000 per annum Introductory rent: £25,000 per annum Estimated capital start-up: £12,350 (excl. VAT)

Your agreement: tenancy up to 5 years Potential turnover: £553,000 per annum Introductory rent: £44,000 per annum Estimated capital start-up: £16,000 (excl. VAT)

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub 30

SAVE ÂŁs and stock up on a range of drinks this month

*Online deals are effective on orders placed between 25th June and 22nd July 2015.

Terms and conditions apply. See inside for details.

julydeals

Effective on deliveries between 29th June and 25th July 2015*

FREE POS

SAVE 5.00

FREE POS when you buy two 9g of Knight of the Garter* Kit contains: 1 x Windsor & Eton polo shirt 100 x coasters 3 x bar towels 2 x A3 posters 1 x pump clip

Qualifying product is: Windsor & Eton Knight of the Garter 9g cask 3.8% ABV *Avaliable to Southern depots only

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV and Moorhouse's White Witch 9g cask 3.9% ABV

FREE POS FREE refreshing summer POS kit when you buy two 9g of Golden Sheep Kit contains: 200 x drip mats 20 x tent cards 4 x A4 posters 2 x A3 posters 1 x pump clip 1 x pump clip wobbler 1 x ice bucket

Qualifying product is: Black Sheep Golden Sheep 9g cask 3.9% ABV

julydeals

SAVE £5.00*

SAVE £5.00*

SAVE 5.00

Qualifying product is: West Berkshire Good Old Boy 9g cask 4% ABV

Qualifying product is: West Berkshire Mister Chubb's Lunchtime Bitter 9g cask 3.7% ABV *Avaliable to Southern depots only

Qualifying product is: Greene King "Old Golden Hen" 9g cask 4.1% ABV

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

*Avaliable to Southern depots only

32

SAVE 5.00

FREE GLASSWARE FREE glassware when you buy two 9g casks from the Brains range Kit contains: 12 x Brains pint glasses

Qualifying product is: Bath Ales Gem 9g cask 4.1% ABV

Qualifying products are: Brains SA 9g cask 4.2% ABV, Brains Bitter 9g cask 3.7% ABV

FREE STOCK FREE Hobgoblin crisps when you buy two 9g casks from the Hobgoblin range

Qualifying products are: Wychwood Hobgoblin Fastcask 9g cask 4.5% ABV and Wychwood Hobgoblin Gold 9g cask 4.2% ABV Free Stock is: 1 x box of Hobgoblin crisps 20 x packets per box

FREE POS FREE parasols when you buy two 9g casks of New World Pale Ale

julydeals

Kit contains: 2 x garden parasols

Qualifying product is: Marston's New World Pale Ale 9g cask 3.8% ABV

33

FREE POS FREE premium POS when you buy two 11g of Stowford Press Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Kit contains: 100 x drip mats 12 x pint glasses 12 x 1/2 pint glasses 3 x bar runners

Qualifying product is: Westons Stowford Press 11g keg 4.5% ABV

SAVE £3.50

FREE GLASSWARE

SAVE £3.50 off every case from the range

FREE glassware when you buy two 20L bag in boxes from the Thatchers range Kit contains: 12 x pint glasses

Qualifying products are: Somersby Apple 8 x 500ml 4.5% ABV, Somersby Blackberry 8 x 500ml 4% ABV, and Somersby Cranberry 8 x 500ml 4% ABV

Qualifying products are: Thatchers Heritage 20L BIB 4.9% ABV and Thatchers Cheddar Valley 20L BIB 6% ABV

FREE GLASSWARE

SAVE £5.00

SAVE £2.50

FREE glassware when you buy two 50L kegs of Thatchers Gold

SAVE £5.00 off every case of Thatchers Green Goblin

SAVE £2.50 off every case of Thatchers Katy

Qualifying product is: Thatchers Green Goblin NRB 12 x 500ml 6% ABV

Qualifying product is: Thatchers Katy Cider NRB 6 x 500ml 7.4% ABV

Kit contains: 12 x pint glasses

julydeals

Qualifying product is: Thatchers Gold 11g keg 4.8% ABV

34

FREE GLASSWARE OR BAR TOP BOTTLE OPENER

SAVE £4.00

FREE glassware or bar top bottle opener when you buy two cases of Estrella Damm

SAVE £4.00 off every case from the range

Kit contains: 1 x bar top bottle opener or 12 x stemmed glasses

Qualifying product is: Estrella Damm 24 x 330ml NRB 4.6% ABV

Qualifying products are: Hambleton Gluten Free Ale 8 x 500ml 4.8% ABV and Hambleton Gluten Free Lager 8 x 500ml 5.2% ABV

SAVE £3.00 OFF EVERY CASE

NEW

SAVE £5.00 ONLINE

Qualifying products are: Old Mout Cider Kiwi and Lime 12 x 500ml NRB 4% ABV, Old Mout Cider Passion Fruit and Apple 12 x 500ml NRB 4% ABV, Old Mout Cider Summer Berries 12 x 500ml NRB 4% ABV, Old Mout Pomegranate & Strawberry 12 x 500ML NRB 4% ABV, Bulmers Black Cherry 12 x 568ml NRB 4% ABV, Bulmers Original 12 x 568ml NRB 4.5% ABV, Bulmers Pear Cider 12 x 568ml NRB 4.5% ABV, Bulmers Red Berries & Lime 12 x 568ml NRB 4% ABV, Bulmers Zesty Blood Orange 12 x 568ml NRB 4% ABV and Bulmers Original 24 x 330ml PET 4.5% ABV

FREE POS FREE POS when you buy two cases from the Crabbie's range Kit contains: 6 x 10oz new 2015 chalice glasses 6 x 20oz tall aspen pint glasses 2 x Crabbie’s Original bar runners

julydeals

Qualifying products are: Crabbies Alcoholic Ginger Beer 12 x 500ml NRB 4% ABV, Crabbies Raspberry 12 x 500ml NRB 4% ABV, Crabbies Strawberry & Lime 12 x 500ml NRB 4% ABV

35

FREE POS FREE exclusive ROS kit when you buy two cases of VK Dandelion and Burdock Kit contains: 50 x Dandelion & Burdock key rings 10 x ROS table talkers 5 x A3 ROS posters

EXCLUSIVE TO RPRISE TE N E

Qualifying product is: VK Dandelion and Burdock 24 x 275ml 4% ABV

SAVE £1.00 AND FREE POS SAVE £1.00 off every 70cl bottle of WKD One PLUS FREE POS when you buy two 70cl bottles in one delivery Kit contains: 3 x magic 8 table tent cards 2 x A2 magic 8 posters 2 x back bar shelf wobblers

CALL 9173450 0 0 8 0 FOR POS Qualifying products are: WKD One Iron Brew 70cl 15% ABV and WKD One Blue 70cl 15% ABV

SAVE £3.00 SAVE £3.00 off every case from the WKD range

julydeals

Qualifying products are: WKD Vegas NRB 24 x 275ml case 4% ABV, WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV, WKD Blue NRB 24 x 275ml case 4% ABV and WKD Blue PET 24 x 275ml case 4% ABV

36

SAVE £1.20 SAVE £1.20 off every case from the single serve Lobo Loco range

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Lobo Loco Tempranillo single serve 18.75cl 12% ABV (24), Lobo Loco Tempranillo Rosé single serve 18.75cl 12% ABV (24) and Lobo Loco Macabeo single serve 18.75cl 12% ABV (24)

SAVE £1.20 SAVE £1.20 off every case from the Las Ondas 75cl range

Qualifying products are: Las Ondas Cabernet Sauvignon 75cl (6), Las Ondas Sauvginon Blanc 75cl (6), Las Ondas Viognier Reserva 75cl (6), Las Ondas Pinot Noir 75cl (6) and Las Ondas Pinot Noir Rosé 75cl (6)

FREE STOCK FREE Pimm's Strawberry when you buy six 1.5L or twelve 70cl bottles from the range

GET ME FREE

julydeals

Qualifying products are: Gordon's Dry London 1.5L 37.5% ABV, Gordon's Dry London 70cl 37.5% ABV, Pimm's No.1 70cl 25% ABV, Archers Peach Schnapps 1.5L 18% ABV, Archers Peach Schnapps 70cl 18% ABV, Morgans Spiced Gold 70cl 35% ABV and Morgans Spiced Gold 1.5L 35% ABV Free Stock is: Pimm's Strawberry 70cl 20% ABV

37

FREE STOCK

FREE STOCK

FREE case of Coke Life 330ml when you buy three 7L bag in boxes of Coca-Cola or Diet Coke

FREE Apple & Pomegranate when you buy two cases of Appletiser

GET ME FREE

Qualifying products are: Coca-Cola 1 x 7L box, Diet Coke 1 x 7L box Free stock is: Coke Life 24 x 330ml NRB

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Appletiser 24 x 275ml case and Appletiser Apple & Pomegranate 24 x 275ml case

FREE STOCK

FREE STOCK

FREE Capri Sun Apple & Blackcurrant when you buy two cases from the range

FREE 200ml Schweppes Tonic when you buy three cases from the 200ml Mixers and Juices range

julydeals

GET ME FREE

Qualifying products are: Capri-Sun Orange 15 x 330ml case and Capri-Sun Apple & Blackcurrant 15 x 330ml case

38

Qualifying products are: Schweppes Canada Dry Ginger Ale 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB , Schweppes Lemonade 24 x 200ml NRB, Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Slimline Bitter Lemon 24 x 200ml NRB, Schweppes Slimline Tonic 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB and Schweppes Tonic 24 x 200ml NRB

FREE STOCK

FREE POS & FREE STOCK

FREE Coca-Cola Life when you buy two cases from the range

FREE POS PLUS FREE 275ml Schweppes Sparkling Juice when you buy any one case from the range Kit contains: 100 x Drip Mats 15 x Tent Cards 2 x A4 Posters 2 x A3 Posters 2 x Bar Runners 1 x Back Bar Display

GET ME FREE Qualifying products are: Coca-Cola 24 x 330ml NRB, Diet Coke 24 x 330ml NRB, Coke Zero 24 x 330ml NRB, Coca-Cola Life 24 x 330ml NRB Free stock is: Coca-Cola Life 24 x 330ml NRB

Qualifying products are: Schweppes Sparkling Grapefruit & Blood Orange and Schweppes Sparkling Lemon & Elderflower

FREE PRIZE DRAW ENTRY

SAVE 20%

FREE entry into a prize draw to win two Red Bull Air Race tickets when you buy two cases from the range

SAVE 20% off every box of Pipers Crisps*

Qualifying products are: Pipers Anglesea Sea Salt 40 x 40g, Pipers Sweet Chilli 40 x 40g, Pipers Lye Cross Cheddar & Onion 40 x 40g, Pipers Chorizo 40 x 40g, Pipers Spicy Tomato 40 x 40g, Pipers Black Pepper & Sea Salt 40 x 40g, Pipers Cider Vinegar & Sea Salt 40 x 40g and Pipers Unsalted 40 x 40g *Minimum order 4 boxes TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative proposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

39

julydeals

Qualifying products are: Red Bull 24 x 250ml can Red Bull Sugar Free 24 x 250ml can

On the dray On deliveries from 29th June until 25th July 2015

Batemans Brewery

Charles Wells

Robinsons Brewery

SUMMER SWALLOW

HUMMINGBIRD

WIZARD

STYLE

GOLDEN ALE ABV 3.9%

STYLE

GOLDEN ALE ABV 4.2%

STYLE

AMBER ALE ABV 3.7%

SEE

GOLDEN

SEE

GOLDEN

SEE

AMBER

SMELL

SPICY

SMELL

TROPICAL FRUIT

SMELL

FRUITY HOP

TASTE

CRISP, DRY, REFRESHING

TASTE

AROMATIC, REFRESHING

TASTE

MALTY, FRUITY HOP

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Golden amber beer, biscuity malt, lemon character

HIGHLIGHT

Light, golden and full flavoured with a refreshing tropical fruit note and gentle malt and bitter sweet finish

HIGHLIGHT

PRICE

£118.52

PRICE

£115.24

PRICE

This brand new permanent Robinsons beer is being launched in May. It is amber and has a clean zesty hop palate complimented by a full malt character.

£114.00

Marston's Beer Co

Skinner's Brewery

Truman's

KING OF SWING

LUSHINGTONS

LAZARUS

STYLE SEE

PALE ALE ABV 3.8% GOLDEN BROWN

julydeals

SMELL

FLORAL & CITRUS

TASTE

MALTY ROBUST

STYLE

PALE ALE ABV 4.2%

STYLE

PALE ALE ABV 4.2%

SEE

GOLDEN, PALE

SEE

PALE GOLD

SMELL

PINEAPPLE, CITRUS, FLORAL

SMELL

ZESTY, CITRUS, FLORAL

TASTE

CITRUS, LEMON, REFRESHING, ZESTY

TASTE

LEMON, HONEY, ORANGE BLOSSOM

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

Jimmy Anderson, 'The King of Swing', has delivered a refreshing pale ale. Brewed by England's leading wicket taker, and full of appetising malt & hop character. Best enjoyed whilst watching Jimmy bowl England to victory!

HIGHLIGHT

Named after a popular Cornish surf break, this 'new world' style hoppy pale ale is brewed using only Cornish pale malts and carefully selected whole flower hops from the US; including Belma, Willamette and Citra.

HIGHLIGHT

A celebration of the re-birth of Truman's, Lazarus is a light pale ale brimming with juicy American hops. Refreshing and vibrant, without ever becoming overpowering, it's the perfect summer beer.

PRICE

£113.14

PRICE

£115.99

PRICE

£110.97

Please order your pump clip from your customer account manager or when you place your online order 40

Coming next month...

Adnams

Black Sheep Brewery

Greene King

TOPAZ GOLD

HOLY GRAIL

ALE'OHA

STYLE: GOLDEN

STYLE: STANDARD

PALE ALE

ALE

ABV: 4.0%

ABV: 4.0%

STYLE: BEST

BITTER

ABV: 4.1%

Robinsons Brewery

Theakston

Wadworth

TWISTED SISTER

GROUSE BEATER

FARMERS GLORY

STYLE: STANDARD

STYLE: BEST

STYLE: PREMIUM

ABV: 4.0%

BLONDE ALE

ABV: 4.2%

BITTER

ALE

ABV: 4.4%

julydeals 41

Join the Enterprise Food Club today and let Enterprise and Brakes help your business thrive Battercrisp Cod Fillet

M&J Seafood Battercrisp Cod Fillets F 4878 Serve with Brakes Traditionally Thick Cut Chips F 111374 a Brakes Fancy Garden Peas F 4752 Chunks of warm bread, La Boulangerie Part Baked Sourdough Oval Loaves F 33470 Home made tartare sauce by combining; Brakes Crème Fraîche C 15946 Brakes Real Mayonnaise A 89703 Brakes Capers in Brine A 36037 Brakes Cocktail Gherkins A 86822 Pauleys Dill C 13020

RECipE Joining the Enterprise Food Club will ensure you get the best prices, great deals and all the support you need to manage the food side of your business effectively

RECipE RECipE

Banoffee Pie Brakes Banoffee Pie F 4556 Serve with The Great British Ice Cream Company West Country Clotted Cream Dairy Ice Cream F 111996 Drizzle with Brakes A 107462

Salted Caramel

fooddeals

Garnish of caramelised bananas, Pauleys Fairtrade Bananas C 77042 Icing Sugar A 310

42

Great deals on promotion 29th June – 25th July 2015 With unbeatable offers like this, why wouldn’t you choose Brakes as your food business partner?

£2.20

90P

EACH

EACH

C 71981

£21.99

F 4878

£16.20

M&J SEAFOOD BATTERCRISP COD FILLETS 1 x 18 (200-230g)

PRIME MEATS RUMP STEAKS 10 x 227g

£1.40

75P

EACH

EACH

F 111987 BRAKES BUTTERNUT, GRUYÈRE & QUINOA ROULADE 1 x 12

F 4556

£10.49

F 4556 BRAKES BANOFFEE PIE 1 x ind (14 ptn)

To register simply speak to your usual Brakes Sales contact or call 0844 800 4900 (option 3) or register online at brake.co.uk/enterprisefoodclub quoting ‘Enterprise’

TERMS & CONDITIONS: All offers are available to Publicans of Enterprise only. Offers are available to Brakes customers and are subject to availability of depot stock and effective on deliveries between 29th June–25th July 2015 only. Registration to the Enterprise Food Club is free. The new Enterprise Food Club at Brakes terms will replace and supersede any other buying group agreements you the Enterprise publican may have. Only one person per establishment may sign up to the Enterprise Food Club. Brakes reserves the right to withdraw or amend any special offers relating to the Enterprise Food Club at any time and without notice. By purchasing through Enterprise Food Club you agree to Brakes sharing your information with Enterprise. While we endeavour to ensure that the information on the online Enterprise Pub Club is up to date, we do not warrant the accuracy or completeness of the material.

The online Enterprise Pub Club may provide links to other websites, which, at the time of creating the links, were believed to be of interest to members. Whilst we will from time to time review the websites to which we have linked, we do not necessarily endorse the contents of those linked websites. We disclaim all liability arising from the information or materials contained on any linked websites. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Enterprise shall not be liable for any non-delivery arising from either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. Normal trading conditions apply. Please note that minimum order sizes apply. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

43

fooddeals

JOiN NOW TO TAKE ADVANTAGE OF A RANGE OF GREAT FOOD AT GREAT pRiCES

£16.70

Deal!

Why not try...

Buy 6 x 1.5l bottles or 12 x 70cl bottles between:

50ml Strawberry Pimm’s with lemonade, garnished with a fresh strawberry

— Gordon’s — Pimms No.1 — Captain Morgan’s Spiced Gold — Archers and receive a FREE 70cl of

NEW Pimm’s Strawberry!

Having simple cocktails in your outlet can increase total spirits sales by 36%