DISCOVER
EXCELLENCE
A PREVIEW OF
ENRICA ZEGGIO
MEET ENRICA
Originally from Italy, Enrica embraced Kirkland as her permanent home shortly after moving to the United States in 1997, following a brief period in the Bay Area. Her personal experience as a US homeowner sparked a genuine passion for real estate, inspiring a successful transition from a 20-year career in translation to this dynamic industry.
As a dedicated real estate professional with an enthusiastic and meticulous approach, Enrica consistently demonstrates a reliable commitment to her clients. Her active listening skills and candid communication ensure clients feel confident and informed in their decisions, whether pursuing a new home, the sale of their home or an investment opportunity.
Partnering with Enrica means gaining exceptional, boutique-style service, a strategically tailored marketing approach, and skillful negotiation. More importantly, clients gain a fierce advocate deeply committed to their best interests at each stage of the real estate journey. Enrica’s in-depth knowledge of the local market combined with the powerful RE/MAX resources and global network empower her passionate dedication to her clients’ real estate success.
FULL-SERVICE REAL ESTATE
When you hire me, I will become your home’s:
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Determining the best price in line with market forces
• Communicating regularly, so you stay informed
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
• Providing information to the buyer in a timely manner
• Communicating regularly with buyer’s lender
• Liaising with title and escrow
• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE
• Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
• Presenting and negotiating with potential buyers on your behalf
• Advising you on the merits of each offer
• Keeping your best interests as first priority
MARKETING MANAGER
CLOSING MANAGER
We had an extremely great experience working with Enrica in selling our single-family home in Kirkland, WA. From the very beginning, Enrica demonstrated exceptional professionalism, dedication, and expertise. She guided us through every step of the process, ensuring that we were well-informed and comfortable with each decision we made. Enrica’s knowledge of the local market was impressive, and her strategic approach to pricing and marketing our home resulted in a quick and successful sale. She was always available to answer our questions and provided valuable insights that helped us navigate the complexities of the real estate market. What truly set Enrica apart was her genuine care and commitment to our needs. She went above and beyond to make sure that our experience was as smooth and stressfree as possible. Her attention to detail, excellent communication skills, and unwavering support made a significant difference in our home-selling journey. We highly recommend Enrica to anyone looking to buy or sell a home. Her exceptional service and dedication to her clients are truly commendable. Thank you, Enrica, for making our home-selling experience so positive and memorable!
– MAURO CAULE –
RE/MAX
MARKET SHARE AND AGENT PRODUCTIVITY
RE/MAX agents average double the sales of other agents in the RealTrends Verified rankings of large brokerages.
BRAND NAME AWARENESS
RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top of mind when someone decides it is time to buy or sell their home.
ADVERTISING
In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
WEBSITE TRAFFIC AND ONLINE SEARCHES
Remax.com attracts millions of real estate buyers and sellers and shows the listings in thousands of cities and towns across the globe.
PROFESSIONAL EDUCATION
RE/MAX agents lead the industry in professional designations, awards, and recognition.
NUMBER OF COUNTRIES SERVED
RE/MAX has a presence in 110+ countries and territories with over 140,000 agents around the world.
THE RE/MAX COLLECTION
Sophistication. Elegance. Class. Only the most exceptional homes qualify for status in The RE/MAX Collection. The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients. When you work with a RE/MAX agent who specializes in The RE/ MAX Collection, you’ll receive unparalleled service and an unforgettable experience.
PREMIER LUXURY EXPERTISE
I also earned the Certified Luxury Home Marketing Specialist designation (CLHMS) and the Million Dollar Guild™ recognition through The Institute for Luxury Home Marketing, a premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals have the knowledge, experience, competence and confidence required to provide high-quality service to discerning buyers and seller of luxury homes. As a Certified Luxury Home Marketing Specialist I have access to exclusive resources and benefits to successfully market luxury residential listings, find qualified buyers for high-end properties and connect with a unique and targeted network.
LOCAL EXPERTS, GLOBALLY CONNECTED
Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Tapping into the global scope and phenomenal presence of the RE/MAX international network gives me a unique and powerful advantage. RE/MAX World Headquarters Denver, CO
THE POWER OF RE/MAX ®
9,000+
Offices Worldwide
(As of year-end 2023)
140,000+
Agents Worldwide
(As of year-end 2023)
OVER 110
Countries & Territories
(As of year-end 2023)
DETERMINING THE VALUE OF YOUR HOME
Our mutual objective is to sell your home:
› FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.
What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by criteria such as:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
Typically, market conditions are not in your control, but choosing to work with an agent who has extensive experience in the local market, a respected reputation, and implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
Enrica is wonderful: with a deep market knowledge and a wonderful demeanor she helped us throughout the whole selling process, from prepping the house to assessing the offers.
– MARCELLO MAJONCHI –
I couldn’t have asked for more. Enrica was super professional and friendly at the same time and she really helped us to get the best money and terms on selling the house in an incredible short time. I highly recommend anyone to work with Enrica. She’s the best.
– J. MANGIAVACCHI –
Enrica was the listing agent on my house. I can’t say enough positive things about how professional, thorough, and detailed she was, constantly keeping me updated on market conditions. I always felt she had my interest at heart at all times. If she had one ‘fault’ it’s that she’s too honest. Having been a builder most of my life, I can attest to the difficulty of finding an honest real estate broker. She’s a diamond in the rough.
– GARY GELOW –
PRICING YOUR HOME
Pricing is directly influenced by global events, national economics, and, most importantly, local market conditions. Local market dynamics dramatically influence the price and positioning of a property because real estate tends to work in micro-markets.
How a home is priced directly impacts the volume of potential buyers that a home attracts. Pricing can be a strategic positioning tool:
BELOW VALUE PRICING
When a property is priced a little below relevant properties in order to stand out and create a sense of urgency in buyers that generates offers and momentum.
PERCEIVED MARKET VALUE PRICING
When a property is priced in-line with the relevant comparables, especially in parity with those that are currently under contract.
ASPIRATIONAL PRICING
A traditional strategy when we list higher than the relevant properties while leaving room for negotiation.
MARKETING FOR MAXIMUM EXPOSURE
Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.
In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
MAKING THE MOST OF INITIAL INTEREST
MARKETING YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are:
LOCATION, LOCATION, LOCATION
In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining list price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure may be another’s delight!
PREPARE TO PRESENT YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY
Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
DIGITAL TOOLS
Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage provide a realistic depiction of the intended space and livability.
HOME STAGING
According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.
PROFESSIONAL AND STRATEGIC MARKETING
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PUBLIC AND PRIVATE SHOWINGS
Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
EXCLUSIVE ADVERTISING
For some homes, local advertising is not sufficient — unique homes need exposure to an elite prospects. The RE/MAX Collection listings syndicate to a number of real estate online publications such as wsj.com, marketwatch.com, uniquehomes.com, mansionglobal.com, and barrons.com.
NETWORKING AND REFERRALS
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
SOCIAL MEDIA
Posting your home on various social media platforms is a powerful way to increase the exposure of your home to an extremely large pool of potential buyers.
PROFESSIONAL PRINTING
The power of showcasing your home and its unique features though sophisticated and professionally designed marketing material, such as property brochures, flyers and feature cards, is important to setting your home apart from the competition and enhance its perceived value.
SHOWING THE HOME
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; the final prep and inviting touches are easy for me to add around your busy schedule.
When agents show the home to their qualified buyers, they will have high-quality brochures detailing the features in further details, along with feature cards that highlight additional, less obvious aspects of the home.
Every buyer will be pre-qualified. Upon request, I’m available to personally attend all showings, offering a guided tour that highlights key features and nuances of your home to help maximize its perceived value.
EVALUATION AND ASSESSMENT
I will provide a comprehensive analysis to reports number of showings, online exposure and open house traffic evaluating buyer and agent feedback and assessing the impact of my marketing efforts on your home. These details will help me formulate actionable recommendations and objectives.
FINALIZING THE SALE
Negotiation strategies are more relevant and complex than ever in this dynamic real estate market. This is where preparation meets success.
A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
I can’t say enough about the great experience I have had working with Enrica. She helped me sell my prior residence and purchase my current home. Throughout the process, I relied on Enrica’s expertise, attention to detail, and great communication skills. She is an excellent negotiator, and I always knew she had my interests in mind. My new home search was extensive. Enrica was patient and flexible in guiding me to properties that were the best fit - based on requirements, budget, and intangibles. She does that by really listening to her clients and providing honest and on-point feedback. A five star experience, without a doubt.
– R. FICHERA –
LOCATING THE RIGHT PROPERTY
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
It takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
MY COMMITMENT TO YOU
When helping you look for a property, I will make recommendations based on my experience, local knowledge, and my access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
Our house would not have been possible without Enrica!! She is someone who comes with excellent local knowledge, takes the time to understand the client needs and understands the process very well. In our case, we had few very specific concerns regarding the property and she was with us every step of the way to resolve each of them, including visiting government offices, checking the records, negotiating with the sellers, etc. She also helped us with a lot of local contacts to facilitate the move into the house and went way beyond her scope of work. I have already recommended her in my network! Thanks for all your help, Enrica!
– RAJIV SODHI –
Thank you for the opportunity to present this preview of the marketing services I offer, and to demonstrate the expertise and dedication I bring to every client relationship.
I would be honored to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.
Call me before you make any important real estate decisions — you’ll be glad you did.