REALPRIMEESTATE
CONTENTS 2 Custom-tailored MarketingA New Standard in Real Estate 4 Why transparency is KeyThe Advantages of a Home Inspection Report 5 Why a Sole Mandate 6 The Transfer Process 8 Use an estate agent who can say ‘No’ 10 Social Media Marketing 12 Decoding the Ennik Estates Logo 14 Sample Property Brochures
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ACustom-tailoredprofessionals.MarketingNewStandardinRealEstate 2
Dear EnnikHomeowner,Estatesoffers
a boutique service to the prime residential property market in Johannesburg.
The Ennik Estates team comprises specialist consultants who were individually selected by CEO and founder, Ronald Ennik. He has over 35 years experience in residential sales, initially as a top agent for a national real estate group and 20 years as managing director of a large real estate business covering the Gauteng region As a boutique agency Ennik Estates offers each of its clients custom-tailored marketing strategies and material that is distinguished by its high quality and professional standard. This is produced by a dedicated team of creative professionals. The Ennik Estates Marketing System ensures that each home that is brought to market by Ennik Estates is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.
The Ennik Estates Marketing System provides an innovative approach to marketing homes - one which is bespoke, expert and focused. Our marketing material is distinguished by its high quality and professional standard, which is produced by a dedicated team of creative
The Ennik Estates marketing system ensures that your home is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.
Warm 083RonaldRegards,Ennik2732707 3
For every home that we take to market, we employ the services of specialist photographers with a wealth of creativity and industry experience, our photographers are able to encapsulate the style, stand-out features and ambience of your home. They use all the latest technology. Our in-house layout designer crafts our high quality marketing material.
• The report will show that you’re negotiating in good faith, and might encourage a buyer to accept certain defects in the home that they otherwise may not have. We have noticed the following amongst sellers who have had their homes inspected before taking them to market:
• 1) You gain an immediate advantage over other sellers in your area and are likely to sell faster.
• Home owners who undertake a Home Inspection Report prior to listing their home for sale will bene fit from the transparency that this offers potential buyers. This gives them an immediate and distinct advantage over other sellers in the area and offers a buyer a sense of comfort.
• discovers them.
• 5) The existence of the report satisfies the buyer of the need to acquire his own Property Inspection report which may be introduced as a suspensive condition allowing the buyer to exit the deal if he finds it unsatisfactory. A common occurrence these days transparency is Key a
Home Inspection Report 4
The Advantages of
• 4) Eliminate the 11th-hour negotiations over the monetary value of repairs.
• 3) If problems are detected, you’ll have a chance to correct them before a prospective buyer
Why
• 2) The report tells every prospective buyer that your home has already been inspected for structural defects. They will no longer wonder if there are any unpleasant surprises waiting for them down the road.
Owners often wonder if an Open Mandate when marketing their homes is a better option, believing that the more agents they have working on their property, the sooner they will achieve a good price for their house. In reality the opposite is most often true. The prime reason for this is that is that an open mandate is a disincentive to a good agent. Even if they commit the same effort to an open mandate (say three other agents) they only have a 25% chance of landing a deal. Whereas on a sole mandate a decent agent normally has a 70 to 80% of success and earning a commission.
“The Ennik Estates Marketing System is the cornerstone of our success. It is a well tried ‘sole mandate system’ that has achieved excellent results for me and for the hundreds of agents I have had the privilege of teaching over the years. It comes with a warranty that you may cancel our mandate, if you are unhappy with our service, with 24 hours notice” - Ronald Ennik
Why a Sole Mandate
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Transfer Process Agreement finalised by Agent Bank granting bond 1. Purchaser bond granted 2. Bank instructs Bond Attorney The Bond Attorney 1. Draws bond documents 2. Purchaser signs bond documents 3. Purchaser pays bond costs 4. Purchaser finalises insurance requirements 5. Bond attorney issues guarantees 6. Bond attorney hands guarantees to Transfer Attorney Bank Cancellation Bond 1 Instructs cancellation attorney and release title and mortgage bonds The Cancellation Attorney 1. Receives cancellation figures from bank 2. Hands figures to Transferring Attorney for preparation of guarantees by Bond Attorney 3. Receives guarantees to cancel bond 4. Arranges signature of cancellation documents The Transfer Attorney 1. Deposit paid 2. Application for bond cancellation figures and Title Deed 3. Application for rates clearance/ levy clearance 4. Seller and Purchaser sign documents 5. Purchaser pays transfer costs 6. Receives rates clearance/ levy clearance 7. Receives cancellation figures and gives to Bond Attorney 8. Pays rates/levy clearance 9. Pays transfer duty 10. Receives rates clearance/ levy clearance certificate 11. Receives transfer duty receipt 12. Receives guarantees from Bond Attorney 13. Hands one guarantee to Cancellation Attorney 6 REALPRIMEESTATE Lodgement in Deeds Office 1. Deeds examined Deeds passed / rejected Deeds registered Attorneys finalise finances and account to Seller and Purchaser and advise council/body corporate of registration Please Note 1* Deeds can be rejected for various reasons which the attorney will clarify. Should deeds be rejected the reason/s will be addressed by attorney, whereafter lodgement will occur. 2* Please note that in certain instances the bank can impose specific conditions that require fulfillment before they will allow bond registration to move forward. Special thanks to Faurie Nel Inc. - Attorneys Notaries https://www.freepik.com/free-photos-vectors/business’>BusinessConveyancersvector created by ibrandify
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Use an estate agent who can say ‘No’
8 That’s my advice to home sellers in the current relatively slow-moving Johannesburg / Sandton homes market. It is essen tial that a seller squeezes the maximum value that he possibly can from his property sale. That is best achieved by using an agent who can draw a ‘line in the sand’ to a buyer and say: “No! That offer is not acceptable” This is possible and common under a sole mandate. But very dif ficult for an agent do that when knowing full well that the buyer can simply go to the next agent and say: “Will you take my low Underoffer?” an open mandate, the agent is inevitably compelled to take the low offer – and then begin the negotiation with the seller. But, unfortunately, the process has started at too modest a level, with a deal less likely to occur. Under a sole mandate the process is different. The buyer has no choice but to engage with the original agent, who is able to ‘control’ the negotiation like a conductor in front of his orchestra.
Google “Ronald Ennik Estates” Follow Ronald Ennik on his blog www.ennikestates.co.za
Ideally, the sale will be sealed at a price more adjacent to seller expectations than if there were a number of agents working on the property – each pre pared to take virtually any offer Sellers may expect that the best way to achieve a good price is to create ‘competition’ on their property. This is true, but in fact, it is competition between buyers – not agents. A good agent can create tension and com petition between buyers in order to nudge the price upwards. But a solid sole mandated agent will also have the strength to say “No” if the initial price offer comes in too low.
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10 Great SEO and digital strategy copy to go here...add stats for the platforms. Why a custom-tailored approach to marketing your Home Facebook: Twitter: Instagram:
11 Website: LinkedIn:
The logo was inspired by the Dutch infinity artist MC Escher. His work often depicted images with a 3D visual illusion effect. He painted staircases that seem to go up and up yet arrived at the beginning.
- The shape of the logo - your home is your fortress to the world, your castle, your safe haven. Your private secure space behind a "shield".
Decoding the Ennik Estates logo
- The logo is rich in stature, with a solid sense of comfort, security and reliability.
Author: Ronald Ennik
- The 2 "E"s of Ennik Estates are incorporated in an iconic three dimensional.
- The space within the logo is defined much the same way as a 3D architectural plan.
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- The relationship of the 2 "E"s touching symbolising the partnerships of "trust and cooperation" that we build with clients. And a coming together of buyer and seller. It all comes together to reinforce the positioning of Ennik Estates as a quality real estate brand that focuses on niche markets of prime properties with a bespoke customized approach
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14 REALPRIMEESTATE 4 Bedroom HoUSe For Sale in monTGomerY ParK | Hugo naude Street | r1 995 000 SampleBrochure
15 r1 995 000 Your Best Memories are yet to come A home that invites you right from the entrance with a spectacular sky-lit reception room, that warms you up as you walk in. Leading straight into the family/dining room with timeless wood paneling that creates an ambiance of comfort and relaxation, paired with a wood burning fireplace that makes a winter morning all to enjoyable. With the kitchen boasting a two-tone design and a view onto the lush back garden, makes any cooking a joyous activity. When it comes time to entertain this home doesn’t shy away form the occasion, having a sea blue pool and space for all the kids to run around. With a bar section capable of entertaining guests until the early hours or just enjoying some well-earned family time. Security is a household’s priority, and this home caters for those needs with a robust front gate and lock up and go car port with a plus factor of being situated on a quite road. Having space for the whole family this... 4 3 2 FeaTUreS Interior Bedrooms 4 Bathrooms 3 Reception Rooms 2 Studies 1 Exterior Garages 3 Satff Quarters Yes Pool Yes Extras Underfloor Heating. Geyser wise system. Ruhuan Brown 072 596 Registeredwww.ennikestates.co.zaT:ruhuan.brown@ennikestates.co.za13780117880688withPPRA Cuan Du Plooy 081 500 Registeredwww.ennikestates.co.zaT:cuan.duplooy@ennikestates.co.za07300117880688withPPRA
16 REALPRIMEESTATE SampleBrochure2Bedroom HoUSe Sold in melVille | 6TH aVenUe, melVille | r2 480 000
17 r2 480 000 This Complex was designed by German Architect and Pratt Institute 1963 Graduate, Hans Schirmacher. Build your own kitchen to the value of R150 000 One of only four unique cluster homes intimately nestled amongst Zen-inspired landscapes. This luxurious property has two bedrooms main ensuite, two and a half bathrooms, open-plan lounge and dining area with wood burning fireplace, double garage, marble floors, rooftop garden, one bedroom cottage with courtyard, pool and wooden Viewingsdeck.byappointment only... 2 2.5 2 FeaTUreS Interior Bedrooms 2 Bathrooms 2.5 Reception Rooms 3 Studies 1 Exterior Garages 2 Carport/Parkings 2 Flatlet 1 Security Yes Pool Yes Extras North facing. Fibre connection. Marble floors Ruhuan Brown 072 596 Registeredwww.ennikestates.co.zaT:ruhuan.brown@ennikestates.co.za13780117880688withPPRA Cuan Du Plooy 081 500 Registeredwww.ennikestates.co.zaT:cuan.duplooy@ennikestates.co.za07300117880688withPPRA
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