8 - ADVERTISER - Lampeter-Strasburg Edition - March 24, 2021
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people are looking at your website before they’re willing to have a call with you or stop by your location.” Grim has worked in digital marketing in Lancaster County for nearly a decade. With a business partner, he built Sparrow Websites before recently shifting his focus from doing the design work to helping business owners develop content and opening Bootstrap Local. “I have a passion for those businesses who have a great idea, a lot of grit and determination, but don’t have a huge budget for marketing,” Grim said. Grim is a member of the Southern Lancaster County Chamber of Commerce and has been a guest speaker on the subject of effectively using the web to market small businesses. Additionally, he offers marketing advice with Lancaster SCORE, which provides free mentoring and education for business owners and entrepreneurs. “I’m on my second business, but I got a SCORE mentor. She’s been fantastic,” Grim commented. “Every business should have a SCORE mentor.” With how important websites are, Grim advocated spending time, if not money, to develop one. Domain names can be purchased relatively inexpensively from Google, and free or low-cost site builders like Wix, Weebly, and Webs are available. Grim recommends using SquareSpace, which has a strong search engine optimization (SEO) framework that helps websites become visible in searches. Before starting, however,
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Debbie Stremmel
sional membership organization dedicated exclusively to the advancement of human resource management. With more than 400 members representing more than 100 organizations, Lancaster SHRM has been a resource for networking and the exchange of information in Lancaster County for over 60 years. The Debbie Stremmel Memorial Scholarship supports Lancaster SHRM’s mission of inspiring people and advancing workplaces by collaborating with Lancaster schools, students and businesses. For scholarship information and the application, readers may visit www.lancastershrm.org.
umber C o
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Debbie Stremmel was born and raised in Lancaster County. She held the position of LNP Media Group recruitment solutions supervisor and was a member of Society for Human Resource Management her entire career, participating at the local and national levels. Most recently she was the co-chair of Lancaster SHRM’s Workforce Readiness Committee and had been elected to the board. Her expertise in recruitment marketing was born from experience working on local, regional, national and international platforms. An early adopter of new technology, Stremmel championed the use of labor statistics and data to build new technology tools to simplify and strengthen recruitment campaigns to attract the most qualified candidates. Stremmel wanted students to understand their options and learn to match their talents to lifelong careers, not just jobs. Lancaster SHRM is an affiliate chapter of the Society for Human Resource Management, a profes-
LC
717.529.8737
PA Lic. 094410
Marketing Tips from pg 1
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Kirkwood, PA
R067984
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SHRM from pg 7
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Quarryville, PA 17566
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John D. Stoltzfus Quarryville, PA 17566
(717) 847-4264 101 North Church Street Quarryville, PA 17566 (Across from Southern End Self Storage)
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R067317
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business owners should plan a good messaging strategy by identifying their target audience and how the business’ service or product can solve customers’ problems, and they should create a mood board, which will lead to the creation of a style guide. Grim recommended visiting www.mystorybrand.com to help with that process. Once the site is live on the web, the next thing is to update it on a regular basis through blog posts, video content, and voice recordings. These can be uncomfortable at first, Grim noted. “For most businesses, in order to grow, (owners) need to step out a bit,” Grim shared. “For a while, I didn’t like being on camera, so I didn’t do anything, but then I discovered podcasts. I got comfortable with them, and now I do videos.” Podcasts are a significant missed marketing opportunity, Grim said, as there are large databases of podcasts looking for guests. Even if a podcast is not local, the link will point back to the business page, which will improve rankings in search results. Other resources for business owners include www.canva.com for creating attractive visuals and www.answerthepublic.com for discovering what questions potential customers are asking. “(Go here) if you want to create helpful (website) content but don’t know where to start,” Grim advised. Readers may also visit https://lancaster.score.org and www.bootstraplocal.com for free resources. Those with questions may email Grim at adam@bootstraplocal.com.
610-857-1676 Rt. 10, Parkesburg (2½ miles north of Rt. 30)