2. AUDIENCES / SOCIAL GROUPS
Robbie (29) and his colleagues don’t see the local golf club as a potential location for a sociable, all abilities welcome, activity. Socialising and sport are key priorities for Robbie and his work friends (they typically play cricket and football together), but they are not necessarily looking to commit to more than a few sessions initially. They are looking for flexible, sociable fun, outside of work. While they may be beginners, they are still keen to keep score. The competitive element appeals to them and provides fodder for post-golf laughs in the bar. Encourage new faces to see your facility as a potential location for a sociable all-abilitieswelcome activity. Whether friends of regular golfers or groups (friends, teammates or colleagues), a beginners group lesson followed by a catch up over drinks in the bar could be just the thing.
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