TELL THEM ABOUT IT

Think about which of the audiences highlighted could offer the biggest opportunity to your facility, not just from a financial point of view, but also in terms of where your current membership could be broadened – the positive benefits of welcoming new faces and personalities can be huge.

Ask yourself these questions:

Who isn’t currently attending our facility?

It’s helpful to understand your current membership. Think about whether you attract a diverse audience which reflects your local community.

What gaps exist in our week?

Think about specific times when the facility could benefit from being busier. Perhaps mid-morning is historically quiet, therefore targeting women with a 10am beginners lesson followed by coffee in the clubhouse would be a smart gap to focus on filling.

What resources do you need to allocate to make this happen?

Ensure you have resources, budget and workforce allocated for increasing your participation activities to attract new players.

Who would we like to attract to the facility?

Prioritise two or three groups from the suggested Get into Golf audiences that you could get into golf and think about how they could play a part in the future of the facility.

What is preventing them from getting into golf?

Focus on these groups and try to break down what their barriers to getting into golf may be.