2. AUDIENCES / WOMEN: AGED 22-35
Kiera is 25. Socialising and keeping mind and body active are key priorities for her but she is time poor with a busy social and professional life. She’s not keen to commit to another class, particularly on a weekend. Combining learning something new and a get together with friends is a win-win and a weekday evening is a perfect window. This audience loves learning and a beginners group lesson with the Pro after work, followed by a catch up over drinks in the bar combines keeping mind and body active as well as offering a chance for some quality girls time.
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