Meet the Winners e-Book
Our logo is inspired by the imprint a bottle leaves on a surface. But the story of our imprint runs deeper than just a literal mark. It’s also the impression we leave on each other and our customers.
From this imprint the Endeavour Group Imprint Awards were created. To recognise those who best exemplify all that our imprint stands for and to celebrate the best in the business.
With over 600 nominations received from across the business, the judging panel had the difficult task of narrowing down the list and picking our finalists and winners. Every single nomination was filled with amazing stories about team members from across the business at all levels.
On 23 July 2025, our F25 Imprint Finalists gathered in Sydney at the Museum Of Contemporary Art for our Awards night, to celebrate their achievements and to cheer on the winners who were announced.
A night filled with recognition, reconnecting with each other, meeting new people, and sharing incredible stories and experiences, it was truly a fantastic evening celebrating the best in the business.
Meet our F25 Imprint Award Winners!
(Individual)
Celebrate Customer Legends Finalists
For nearly a decade, Katrina Williams has been the heart of Lawnton Tavern’s bistro, and she’s the secret sauce that has many guests coming back. Frequently praised by name in five-star reviews, Katrina is known for her warmth, attentiveness, and ability to make every visit feel personal. She creates a sense of belonging that transforms the Tavern into a true community hub, giving her all for guests at family dinner or a midweek meal.
Beyond outstanding table service, Katrina contributes through local fundraising, hand-crafted hampers, and even in-house chalkboard art. These efforts enhance the venue’s atmosphere and community connection, making a bustling pub feel like a country classic with her hospitable touch. Just ask her loyal regulars.
Katrina consistently goes above and beyond, turning good service into unforgettable hospitality. Her presence leaves a lasting imprint on guests, her team, and the broader Lawnton community.
With over 15 years in Roxby Downs, Jade brings deep community connection and passion to her role as Events, Marketing, and Accommodation Coordinator. Whether she’s hosting charity fundraisers, coordinating large-scale corporate functions, or building bus tour experiences, Jade delivers standout moments with calm confidence, even during a town-wide blackout!
A true customer champion, Jade’s quick thinking during a high-stakes BHP event helped the function run seamlessly, despite losing power and stock. Her ability to adapt under pressure turned a potential disaster into a glowing success, earning praise from Olympic Dam executives and securing additional bookings through word of mouth.
In the past year alone, Jade has helped raise over $25,000 for local charities, including $10,000 for Men’s Mental Health initiative Mind Over Masculinity, which funded free suicide prevention training for 20 locals. Jade’s community-first mindset, attention to detail, and heartfelt hospitality have made the Roxby Downs Tavern a trusted hub for locals and visitors alike.
Freddie Raimbaud-Gentilhomme
Freddie is more than a Wine Merchant, she’s a passionate connector, educator, and sustainability champion whose influence stretches far beyond the walls of the Dickson, ACT store. Freddie delivers exceptional customer experiences through tailored events, product knowledge, and community-building that turns casual shoppers into loyal Dan’s advocates.
Whether mentoring a struggling teammate or organising sold-out workshops led by female winemakers, Freddie leads with heart, creativity, warmth and purpose. Her engaging style, personal touch, and dedication to creating meaningful connections have made her events local favourites.
Her goal is to foster community and support amongst women to help them succeed. Freddie runs events that help to connect and uplift women across stores, which creates a supportive and inclusive culture within the group. She organises events such as gin-making workshops, wine harvests and masterclasses led by female winemakers, aiming to empower and connect women across different roles and age groups. The initiative expanded to include women from other stores and states.
As Store Manager of BWS Anglesea, Travis has quickly become a standout customer champion in this high-profile resort location. Since launching the store, Travis has embedded himself in the local community, building genuine relationships with customers, local clubs, and businesses, while delivering consistently exceptional service.
He leads the nation in GIFT performance, with an 18% weekly transaction rate and nearly 5,000 GIFT triggers this year, massively contributing to VIC/TAS Area 1’s #1 national ranking. A skilled mentor and Customer Experience facilitator, Travis helps his peers succeed by sharing strategies that bring customer value to life.
With VOC scores above 90% and team friendliness at 96%, his store’s success is rooted in meaningful interactions and an unwavering commitment to customer satisfaction. Whether supporting local fundraisers or remembering a regular’s favourite bottle, Travis exemplifies how great leadership and unforgettable customer experiences.
When Craig joined Lakers Tavern in April 2024, he inherited a venue with a damaged reputation, low team morale, and the worst financial performance in the state. In just 12 months, he has led a dramatic transformation by rebuilding community trust, reinvigorating service standards, and delivering one of the highest guest experience scores in the state.
Craig’s approach was hands-on and personal. Training for every team member to deliver warm, consistent hospitality from the perfect pint to thoughtful guest interactions. He introduced regular themed events, reinvigorated key calendar moments, and brought the fun back to the pub, tailoring experiences for every guest demographic.
His attention to detail spans down to custom menus, team uniforms, and holiday table touches. And it has all helped to restore Lakers as a local favourite. VOC scores surged from 8.41 to over 9.45, and the pub is now on track for one of the biggest financial uplifts in the state.
Craig embodies what it means to create “pub experiences locals love”, a guest experience that is thoughtful, inclusive, and always striving for better.
Celebrate Customer Legends Finalists
With 30 major venue transformations underway by the end of FY25, the ALH Renewals Team is reshaping what it means to deliver exceptional, guest-led hospitality at scale. From small-town pubs to metro icons, each renewal is a collaborative triumph. They’re a team effort that combines insight, strategy, and community understanding to create venues that reflect the needs of their local guests.
This cross-functional powerhouse spans Format, Operations, Marketing, Commercial, and Finance, and still puts guests at the heart of every decision. Through the innovative Lift Off process, they work as one, no matter the distance, united by purpose and passion.
With 21 renewals already tracking ahead of target, the results speak for themselves with elevated experiences, revitalised communities, and a growing investment that reflects the team’s impact.
To make ALH venues the go-to destination for AFL and NRL fans, this cross-functional team delivered a digital-first campaign that transformed how guests experience footy season. The solution? A virtual scratch-and-win game built into the pub+ app, all designed for scale, simplicity, and serious fun.
Executed under tight time constraints, the campaign engaged fans across the country while keeping things simple for venue teams, letting them focus on delivering great hospitality. The result was a seamless experience that brought fans together, boosted in-venue visits, and set the foundation for future seasonal activations.
By gamifying the footy experience and uniting hundreds of individually branded venues through one digital platform, this team built a popular promotion that became embedded in the pub and game-day experience.
Alexandria
The Alexandria team, led by Sam Nachtergaele, with a powerhouse crew, has delivered a full store renewal, ran multiple high-impact events, and kept VOC scores at an impressive 91% throughout an exceptionally busy year.
From the viral success of their Dan Ricciardo’s takeover to bespoke trade-style tastings like the Champagne Spectacular and French Wine Showcase, every experience was executed in-store with panache. The team handled supplier partnerships, stock, training, and marketing to turn Saturdays into immersive tasting adventures that delighted hundreds of guests and delivered thousands in sales uplift.
Their ability to turn a concept into a community moment without needing top-down support, is what truly sets Alexandria apart.
The release of LANGTONS 8th Edition Classification of Australian Wine transformed a respected industry guide into an immersive, revenue-generating customer experience. A collaboration between the Marketing, Auction, and Customer Experience teams, the campaign delivered a digital publication, a national event series, and a Classification 8 Auction nearly a year in the making.
The event series was held across five major cities, inviting customers, producers, and pourers to come together to celebrate Australia’s finest wines, to rave reviews. For the first time in its history, the campaign turned a profit, all while deepening LANGTONS brand equity and customer loyalty.
In 2024, the Champagne & Friends event series set a benchmark for luxury retail experiences at Dan Murphy’s. The event brought global champagne makers and ambassadors directly to Australian customers for the first time ever.
Over 200 guests across both states sipped, stamped, and savoured their way through premium tastings, guided by wine merchants and brand reps at nine tasting stations. With thoughtful touches like tasting passports,
branded gifts, and exclusive offers, the event not only delivered a 1,344% sales uplift in Double Bay alone, but built lasting customer loyalty and buzz.
This celebration of sparkling was an extraordinary experience for customers and suppliers alike, and a great example of ways our internal brands can partner to elevate customer experience.
Celebrating those who gave us the edge
In just six weeks, the Capability team brought to life the BWS Sales and Service module. This immersive, first-person eLearn reshaped BWS sales culture across the nation. Designed from scratch and brought to life with real team members, the module introduced the now-iconic GOAT selling model: Get the Deets, Offer Deals, Add-ons For the Win, Time to Celebrate.
This fast-paced, collaborative project saw the team script, cast, shoot, and launch a nationwide training experience that was as cheeky and engaging as it was impactful. The results were outstanding: $1.3M in incremental GIFT sales, nearly 80% growth in Appy Deals, and a 10% uplift in six-pack wine sales.
By blending authentic storytelling, stakeholder engagement, and smart sales psychology, the Capability team built confidence in-store, unlocked potential, and gave BWS the edge with a servicefirst, sales-savvy approach that’s here to stay.
Appy Deals has redefined the BWS customer experience by seamlessly blending in-store and appbased value to deliver standout results. Since launch, the initiative has driven over 1.6 million new app downloads, exceeded monthly active user targets early, and attracted a new generation of shoppers, with nearly half of Appy Deals users being Millennials or Gen Z.
The impact goes beyond downloads: Appy Deals has delivered a 9% sales mix from featured SKUs, +20% growth in incremental sales, and a 25% uplift in online transactions. And this is all while boosting customer satisfaction and shifting brand perception toward value.
With new team support tools, smarter POS prompts, and a playful, deal-first approach, Appy Deals has made discovering great value feel easy, fun, and social connection to BWS loyalty above and beyond Everyday Rewards.
Sharlene Harris books gigs. But these gigs are something else. She’s building unforgettable cultural moments that connect communities through live music, and bringing our hotels along for the ride.
From reviving Hotter Than Hell in a post-pandemic world to leading a nationwide Ausmusic Month campaign supporting Support Act, Sharlene brings passion, strategy, and heart to every stage she touches.
Her pub-first touring model gave regional fans front-row experiences and empowered artists with sustainable touring, no merch cuts, and genuine support. She raised tens of thousands for musicians doing it tough and helped ALH venues become part of something bigger all while earning praise from industry heavyweights and with a feature in Rolling Stone. Sharlene’s impact goes beyond the guest to music connection, she’s now responsible for reviving artist careers, making ALH a go-to for touring artists. Giving hotels the edge.
When critical systems go down, the Major Incident & Problem Management Team steps up. Responsible for leading the resolution of high-severity IT incidents, this team orchestrates swift recoveries across our stores, supply chain, and digital platforms, while managing minimal disruption to our teams, customers, and guests.
Over the past six months, they’ve transformed from a reactive function into a proactive powerhouse by reducing mean time to recover by 18 hours and RCA turnaround time by over 17 days! They’ve introduced smarter tooling, automation, and tighter feedback loops. This is an impressive and proactive step toward managing reactivity in urgent situations.
Their work protects every customer moment, from checkouts to online orders, keeping our systems stable and our people supported, even in crisis. This team are unsung heroes, but with this nomination we’re singing their praises.
The UltraConvenience Expansion Team has reshaped the liquor landscape by launching five major initiatives in FY25.
Highlights include pioneering My Dan’s on DoorDash, a first of its kind, and expanding to Menulog and Uber Eats, cementing Endeavour as Australia’s #1 UltraCon liquor merchant.
Their impact is both measurable and transformational with over 650,000 new customers, $28 million in projected incremental sales, $10 million in profit, and a 60% customer retention rate. They also grew BWS’ online range 5x and reactivated lapsed customers through smart loyalty integration.
This was an extraordinary cross-functional effort, delivered with speed, precision, and care, with customer experience and convenience at the heard of the program.
Himanshu Batta
Alex Greville
Zac McFayden
Mark Serpa
Karl McQuoid
Michael Lanham
Gill Web
Michael Vagli
Mitchell Stephenson
Callum Throp
Ashleigh Cutri
Will Isaacs
Reannon Bennett
Chris Raymond
Bineesh Mohan
Ram Alajangi
Gagan Jassal
Michael Parrington
Monica Wong
Kate Ogilvy
Camille Singh
Alex Schutt
Daniela Spasevski
Sally Yip
Simon Angel
Mohamed Roumie
Div Jagarnath
Angelo Kosmatos
Diana Sinclair
Melissa Vidmar
Mark Thatcher
The RISE platform (Reporting and Incident Support at Endeavour) is an innovation that has transformed how incident and risk management is handled across our business. RISE was built from the ground up by our cross-functional team. There was no off-theshelf solution that could meet our complex needs.
This bespoke system replaced outdated, paperbased processes with a streamlined, intuitive digital platform, improving incident reporting, response times, and risk visibility. Designed with frontline usability at its core, RISE empowers store teams and hotels to act quickly and confidently, while unlocking richer data and insights to drive smarter safety strategies.
From system design to stakeholder engagement, training, and team development, this project delivers a safer, more responsive workplace.
Cecilia spotted a gap in premium for a sustainable, single-serve wine for customers who want “just a glass.” In partnership with small, independent producers she launched A Glass Of, a bold new wine format of 200mL foil-lined pouches that offer quality and convenience in eco-conscious packaging.
This innovation solves real customer problems, removing waste, guilt, and all without compromise on quality. It’s light enough for picnics, smart enough for gifting, and premium enough for wine lovers. To top it off, it generates a 45% margin, with over $90K in sales in its first year. Thanks to Cecilia’s vision and tenacity, this initiative supports local winemakers, attracts younger shoppers, and reimagines what premium wine can be.
Faced with rising manual handling injuries, the Dan Murphy’s Internal Comms Team turned a safety challenge into a movement. By reviving Dan’s Moves with fresh energy, creative flair, and star power and an $800 spend.
The Comms Team transformed a routine program into a national campaign featuring content partnerships with Mountain Culture and Aussie cricket captain Pat Cummins.
The campaign brought stretching back to the frontline in style via team-led video challenges, local shoutouts, and engaging safety reminders. Content spanned interviews, intranet takeovers, and live leader involvement, proving that when safety meets storytelling, real change happens.
Results speak volumes: incidents dropped, team participation surged, and a once-overlooked topic became one of the buzziest campaigns of the year.
With creativity, speed, and seamless execution, the Pub Patrol Team turned a tight brief into one of the most engaging digital promotions of the year.
Faced with a compressed timeline, the team collaborated across product, data, engineering, QA, design, and marketing to create an intuitive, rewards-rich experience that’s seen over 300,000 games played, 70,000 prizes claimed, and a 54% play rate, with patrons returning regularly to engage and redeem.
By turning a simple scratch card into a shared digital moment, the team brought sociability into the palms of pub-goers nationwide. It’s a perfect example of how tech, teamwork, and a bit of fun work together to elevate customer experience in pub+.
In response to rising threats in our stores, Sam Gallaher spearheaded a bold shift from traditional training to a powerful, immersive solution: VR De-Escalation Training. Developed in collaboration with Safety, Store Ops, and Converge, this program places team members inside high-risk scenarios through virtual reality, offering a safer, more effective way to build confidence, awareness, and emotional resilience.
The innovation lies not just in the tech, but in the care behind its design. Trauma-informed, cost-efficient, and deeply human. Delivered in small, supported groups, the sessions
equip teams with the skills to stay calm under pressure and feel genuinely seen, heard, and prepared.
The results speak volumes with a 99% confidence boost among participants, NPS scores of 87+ across brands, and overwhelming praise for the realism and relatability of the training. Sam and the team didn’t just think outside the box, they redefined what frontline safety training can be.
Those who are an inspiration to us all
In the face of crisis, the BWS VIC/TAS Operations Leadership Team rose to the challenge. And then flipped it on its head and redefined what leadership looks like under pressure. Amid peak trade and major supply chain disruption during the Victorian DC industrial action, this team led 370 stores and 2,000+ team members with unwavering optimism, agility, and care.
From coordinating hub stores and cross-brand logistics with Dan Murphy’s, to launching a full-scale Mini Distribution Centre at Fountain Gate, manned by the Leadership Team themselves, their creativity and collaboration got stock where it was needed. And through it all, they continued to inspire their teams, maintain a 4% GIFT penetration rate, and build connection through presence, empathy, and relentless support.
This team exemplifies what it means to live our values: We’re team players. We’re responsible. We endeavour for better. Their impact was operational, emotional, and cultural, and it’s left an imprint that will be remembered long after the crisis passed.
As the driving force behind Format’s culture and operations, Emily brings our values to life with authenticity, humour, and heart. From Connect Sessions, to shaping the Format Playbook, or creating forums for cross-team collaboration, she’s made inclusion, clarity, and care core to how Format operates.
Her leadership creates space for vulnerability, fosters psychological safety, and empowers every voice. She lives her “everyone’s welcome” mandate, bringing her background in HR with her every step of the way. And she’s a powerful advocate for always doing the right thing with courage and optimism.
Emily legacy is how she makes people feel – seen, valued and part of the journey.
During the peak of the MLDC industrial action, the Dan Murphy’s VIC/TAS Operations Leadership Team delivered with compassion, clarity, and connection. Responsible for leading over 2,000 team members, they kept every store in Victoria and Tasmania open and trading, all while placing team wellbeing at the heart of every decision.
Through tireless on-the-ground support, real-time problem solving, and an unwavering commitment to safety and morale, their teams felt heard, protected, and empowered. Their leadership was steady, human, and deeply values-led, minimising disruption for customers while reinforcing trust within the network.
This team turned a crisis into a defining moment of unity. They live our values every day and lead by example, proving that in the toughest conditions, true character shines.
Tony is the quiet powerhouse behind Endeavour’s digital stability, keeping 98+ interconnected systems like Trader, FRED, Ucon, and pub+ running seamlessly through peak season chaos and major campaigns. As Practice Lead for Engineering & Assurance, Tony protects our platforms and then goes all out and elevates them.
Through peak-proofing playbooks, chaos testing, and hands-on coding, Tony is the king of zero unplanned outages during Christmas trade, safeguarding over $9 million in revenue. He led a cross-functional push to achieve 100% MFA adoption, reduced incident resolution times by over 50%, and boosted team engagement by 14 points.
Tony’s imprint isn’t just technical (though that is a big one!), it’s cultural. He brings calm to chaos, clarity to complexity, and confidence to every team he touches. Simply put, he’s the reason it all just works.
Kaz Henry may be the last person to seek the spotlight, but her impact shines bright across teams, communities, and causes. Known for her genuine care, inclusive leadership, and unwavering sense of responsibility, Kaz lives Endeavour’s values with quiet consistency and deep conviction.
From leading as a Care Champion and stepping into a State Care Lead relief role, to supporting bushfire recovery, mental health awareness, and homelessness initiatives, Kaz has become a go-to figure for connection
and community. Her actions create safer, more inclusive spaces, and her honesty and empathy make her a role model for all.
Kaz doesn’t just talk about creating a more sociable future, she shows us how it’s done. With heart, humility, and an unshakable sense of purpose, she’s exactly what this award is about.
Celebrate champions of our ways of working
When Protected Industrial Action closed two Victorian Distribution Centres for 17 days during peak Christmas trading, the Supply Chain Operations Team rose to the challenge with collaboration, resilience, and care. With the outage far exceeding worst-case forecasts, the team rapidly evolved contingency plans, working across Store Operations, Merchandise, Transport, and suppliers to protect stock availability and customer experience.
They activated cross-dock hubs, set up direct store delivery with 63 suppliers, reverse-picked over 40,000 cartons, and rerouted fulfilment through interstate DCs and Sydney’s CFC. On top of this, they enabled inter-branch transfers, expanded eComm delivery, and stood up new transport and hub store operations overnight.
Their agile decision-making, inclusive collaboration, and relentless commitment minimised business disruption and set a new benchmark for crossfunctional response. Their work left a lasting imprint. Not only in protecting the business but in building stronger relationships and informing our future network strategy.
Colleen embodies the Endeavour spirit through her infectious positivity, cross-functional impact, and unwavering commitment to collaboration, inclusion and excellence. Over the past year, she has taken on three diverse secondments (Fine Wine Buying, Wine Panel Coordination, and Workplace Experience) while continuing to lead Dan Murphy’s Women in Drinks nationally.
In every role, Colleen brings a valuable frontline lens, grounding Support Office programs in reality. She champions collaboration across teams, energising those around her and consistently delivering outcomes with heart and humour.
Whether running events, hosting wine masterclasses, or making the Richmond office feel like home, Colleen creates real connection.
The Richmond Social Crew has transformed our workplace culture through more than 60 volunteerled events in FY25. From NAIDOC Week, Eid, and Diwali, to R U OK? Day, Wellness Wednesdays, and Finals Fever trivia, they’ve consistently created inclusive, energising moments that bring teams together.
Their highlight was the December 2024 End of Year party that was planned and delivered entirely in-house for 300+ attendees. With limited budget and resources, they turned the space into a vibrant Tropicana celebration, coordinating food, entertainment, activations, and logistics. The result was a standout event praised by senior leaders and remembered by all.
Balancing cultural, wellness, and social initiatives, the Crew embodies the Endeavour Spirit. Their creativity, collaboration, and care have left a lasting imprint, building connection, lifting morale, and creating a more sociable future across the business.
The Leading Commercially initiative by the Dan Murphy’s Capability Team delivered practical, high-impact training that shifted how Store Managers approach commercial performance. In over 280 sessions, the team made financial insights accessible, empowering leaders to take proactive, strategic ownership of their store results.
Built in partnership with State Operations, the program moved beyond instruction to spark real mindset change. Store leaders left confident, capable, and curious. 91% say they now feel equipped to contribute to business growth, and an NPS of 92.
Led by Anthony Manchee, Lauren Milwood, Melissa Wilson, and Kyle Kargans, this team brings energy to every session and lifts commercial capability by developing our team members with energy and enthusiasm.
The Queensland Build team are the humble, unsung heroes behind the scenes, showing up time and time again for our stores and teams. Whether responding to extreme weather events like Cyclone Alfred, repairing stores after break-ins, or managing complex renewals, their commitment is unwavering. Often travelling long distances with little notice, they deliver fast, safe, and seamless solutions, always with our team and customers in mind.
More than just problem-solvers, they’re true collaborators. Known for their calm under pressure, high standards, and genuine care, they bring empathy and ownership to every project. They work closely with store and area managers to get the job done right. And it’s on time, on budget, and with heart. What more could we ask for?!
From emergency response to everyday excellence, they consistently go above and beyond to keep our business moving.
Nadine’s nomination for the Mario Volpe Award is nothing short of extraordinary, not just in her impact, but in the sheer volume and depth of endorsement from her peers and team. This nomination features contributions from over 18 team members across departments, including General Managers, People Partners, Venue Leaders, Legal, Finance, and frontline support. And they’re all echoing the same message: Nadine is the kind of leader who transforms teams, lifts others, and leads with unwavering purpose.
From revitalising team culture and financial performance in VIC/TAS, to mentoring individuals across the business, Nadine exemplifies leadership that is people-first, values-led, and results-driven. She’s built trust, driven strategy, supported her team with compassion and accountability, and been described as “a force to be reckoned with in a traditionally male-dominated space.”
What makes her leadership truly stand out is her humility, inclusivity, and the respect she’s earned from every corner of the organisation. Whether it’s shovelling mulch before an event, coaching leaders to step up, or directly influencing business results, Nadine lives Endeavour’s values in both word and action. Her team’s transformation — from cultural low point to high-performing, united network — is a testament to her impact.
As Head of BWS eCommerce, Lloyd has guided the team through major transformation, integrating new delivery partners like Uber, DoorDash, Menulog, and Jimmy Brings, and a smooth onboarding of new teams into the eComm function.
He fosters a high-performing, inclusive culture where people feel supported. He builds trust through open communication, clear direction, and recognition of individual contributions. He balances strategic focus with hands-on support, particularly during operational challenges like platform outages or natural disasters.
Under Lloyd’s leadership, digital growth has accelerated and customer convenience has improved. Lloyd leads a high-performing team that keeps achieving.
Todd is a values-led leader whose legacy spans more than 30 years across Dan Murphy’s and the wider Endeavour Group. Todd is known for his sharp focus, deep care for people, and commitment to developing others. He encourages team to step into their potential, nurturing future leaders from all corners of the business.
Under his leadership, NSW has seen an influx of talent mobility, succession planning, and development pathways. He champions flexibility, diversity, and inclusion, giving everyone has a seat at the table, especially those from underrepresented groups.
He’s also unwavering in his standards around RSA and customer responsibility, using real-life reflections to connect teams to their purpose. Beyond metrics, Todd’s impact is felt in the loyalty, growth, and confidence of those he leads. His courage, authenticity, and heart-forward leadership continue to shape not just careers, but the culture of Endeavour.
Nicolle exemplifies purpose-driven leadership, leaving a profound imprint across her triple-site portfolio in the ACT. One of the first multi-site managers in NSW/ACT, Nicolle has built three high-performing, tightly connected stores and has cultivated them into talent incubators, nurturing future leaders, creating inclusive cultures, and driving operational excellence.
She leads with empathy, consistency, and sharp commercial acumen, balancing strategic planning with hands-on coaching. Her commitment to people development is unmatched, training new team members, guiding Assistant Managers into leadership roles, mentoring peers across the region, and championing diversity in every team she leads. Her teams consistently cite her as the most influential leader in their growth, thanks to her compassion, professionalism, and unwavering support.
Himanshu has delivered game-changing impact in FY25, leading five major initiatives that unlocked over $28 million in sales, $10 million in profit, and brought 650,000+ new customers into the EDG ecosystem. Most notably, he spearheaded the world’s first liquor loyalty integration in ultra-convenience with My Dan’s on DoorDash, making Dan Murphy’s the largest liquor merchant on the platform within 13 weeks.
His leadership enabled transition of Jimmy Brings to MilkRun, boosting DAP from -0.8% to 8%. As well as the BWS’s launch on Menulog, expanding access and reach.
Himanshu doubled his team and led with clarity, trust, and purpose building a culture of ownership, collaboration, and continuous improvement.
With EDG’s ultra-convenience market share surging from 27% in FY23 to 53% in FY25, and forecast to reach 60%, Himanshu has left a lasting imprint on our business, our customers, and the future of convenience retail.
Gill Webb (Merchandising)
As Head of Beer, Gill has not only delivered outstanding commercial results but created a lasting legacy of growth, trust, and culture, cementing her place as one of the most impactful leaders in our business.
From driving $20m in supplier investment and winning six major industry awards to lifting her team’s Engagement score from 75 to a perfect 100, Gill’s results are nothing short of exceptional. But what makes her nomination truly worthy of the this award is how she achieved it through empathy, authenticity, and an unshakeable commitment to her people.
In just six months, 11 team movements occurred under her leadership with many into dream roles or promotions. She has been a force behind Endeavour-wide transformation projects and an advocate for her team’s wellbeing, even while managing personal health challenges with grace and strength.
Her impact is echoed in dozens of heartfelt testimonials from current and former team members, suppliers, and leaders across the business. Time and again, they say the same thing – Gill didn’t just support my career, she changed my life.
Celebrate putting people at the heart
Now in its fourth year, the Proud at Endeavour committee continues to set the standard for LGBTQIA+ inclusion across the business.
From major activations like Wear It Purple Day, Midsumma, and Pride Marches, to deep community partnerships with Pride Foundation Australia, Pinnacle Foundation, and Bobby Goldsmith Foundation, their impact is visible.
This year saw the launch of the Dan’s Pride Diner, the $200,000-raising Loud & Proud range, the inaugural Dan Murphy’s Scholarship, and regionalfirst support for events like Albany Pride and Top End Pride. They’ve created safe spaces, inspired team members, and made inclusion feel real from metro stores to remote towns.
By embedding education, celebration, and action into everyday culture, Proud at Endeavour is the pinnacle of inclusion in our organisation.
With only 25% of Dan Murphy’s Drinks Professional cohort identifying as women, the Women in Drinks Committee is shifting the narrative by creating an inclusive, empowered space where women can thrive in liquor.
Led by Colleen Haggarty and a national network of passionate team members, the program has delivered high-impact initiatives across five pillars: Networking, Store Support, Supplier Engagement, Education, and Leadership Development.
From nationwide harvest experiences and virtual tastings, to state-led networking events and the pioneering WID Supplier List, the team is a champion of change.
Women in Drinks is growing future leaders, and building a sociable future right here in our business.
In just two years, Matt Withers has become a driving force for inclusion across Endeavour Group. As Co-Chair of the Proud Committee, he’s transformed passion into action by leading landmark initiatives like Serving Proudly, launching Dan’s 10-year Midsumma activation, and overseeing Endeavour’s submission to the Australian Workplace Equality Index, with a goal to achieve Silver status.
Matt also brought to life meaningful team and customer moments, from Wear It Purple Day panels to Mardi Gras activations, sharing his own story with honesty and courage. His work extends beyond celebration; he’s actively consulted on genderneutral restroom access and advocated directly with ELT to amplify LGBTQIA+ voices.
Matthew embodies what it means to lead with purpose. His impact is bold, brave, and deeply human, making Endeavour a place where everyone is free to show up as themselves.
The Surry Hills Social Crew celebrates a diverse calendar of events, bringing together the Sydney office team in celebration. From Diwali to Mardi Gras, R U OK? Day to Women in Tech, their initiatives foster connection, spark understanding, and value diversity.
Whether it’s hosting cultural festivals, championing mental health, or bringing the entire office together for a vibrant end-of-year celebration, this team leads with heart, creativity, and purpose. Their fun events are thoughtful ways to bring belonging to teams that may be siloed. The office is always buzzing when a social club event is on.
By championing collaboration, embracing innovation, and making room for every voice, the Surry Hills Social Crew is helping to create a workplace where everyone can thrive one celebration at a time.
Since returning to Magnums Hotel in 2022, Rebecca Cook has transformed the local landscape by creating Airlie Beach’s first LGBTQIA+ Week. This bold, joyful celebration has now become a beloved annual tradition. In a town not previously known for LGBTQIA+ visibility, Rebecca sparked change through passion, creativity, and community spirit.
From drag bingo and sip ‘n’ paints, to parade floats and daily walks with queens, she brought colour and pride to the main street, giving both locals and visitors a
space to celebrate who they are. With each passing year, the event has grown in size and significance, helping reposition Airlie Beach as an inclusive and welcoming destination.
The Pride Week events are tailored around education, inclusion, and understanding, with a healthy dose of Party! Rebecca works in a collaborative way, with the venue team, artists, and the wider community to create vibrant and inclusive experiences that bring people together.
Celebrate those supporting positive change
In FY25, the Dan’s Community Squad contributed to raising nearly $1.4 million through national and grassroots initiatives, like supporting flood recovery, mental health, family violence services, and more. From in-store fundraising and product donations to the Local and Regional Heroes programs, the Community Squad empowers teams to back the causes that matter most in their own communities.
Their work diverted thousands of cartons from landfill, built lasting partnerships with schools and social enterprises, and gave every Dan Murphy’s store a way to make a difference.
The community squad works in collaboration to empower stores to support their communities with various events and activations. For example Dans Earlville donated $1,000 to the Young Animal Protection Society following the FNQ floods, and collective teams rallied behind Movember, raising $24,000+ for mens health.
In a sector long shadowed by exploitation risks, the Pinnacle Viticulture Team has taken bold, proactive steps to uphold human rights in Endeavour’s supply chain. Through the pursuit of Fair Farms certification, a third-party standard verifying fair labour and safety practices—they’re protecting seasonal vineyard workers, many of whom are vulnerable migrant labourers.
Despite the demands of vintage, the Team collaborated across regions and functions to embed rigorous governance, deliver contractor training, and undergo independent audits. Their first vineyard, Dorrien, is already certified, with others set to follow.
This work not only helps ensure workers are treated with dignity—it also sets a new benchmark for accountability and care in Australian viticulture. By choosing to go beyond compliance, the Pinnacle team is cultivating a more ethical, inclusive future from the ground up.
Field Engineer and QLD Format State Leadership Team member, Jon is passionate, practical, and deeply collaborative. Jon has championed sustainability through innovations in refrigeration, energy monitoring, and solar integration, helping reduce our environmental footprint across Queensland.
Jon transforms complex technical work into simple, scalable solutions that deliver real results in both environmental and cost savings. His contributions to over 30 BWS renewals, 10 refrigeration upgrades, and the BGIS transition have supported improved efficiency and exceeded sales targets.
Jon is making energy efficiency understandable, building team capability, improving equipment and efficiency, and making his very technical role more relatable in a meaningful way for peers and team alike.
As Venue Manager, Matt is nurturing his community. Over the past year, his compassion and leadership have turned moments of loss into meaningful community impact
Matt organised memorials for three beloved regulars, personally supporting grieving families. He spearheaded the Project Pink Luncheon, rallying local businesses, securing major sporting donations, and raising vital funds for the Breast Cancer Foundation. And when a loyal patron struggled to stay connected, Matt went above and beyond by gifting her a smartphone and setting it up himself, all in his own time.
Through small acts of kindness and big-hearted initiatives, Matt has strengthened the community of and around his hotel. His work is a powerful reminder that hospitality is as much about care as it is about service, and his simple compassion reinforces this.
This cross-functional team stepped up to create safer, smarter systems for responsible gaming in an ever-evolving landscape. With challenges like NSW’s late-night auto lockouts to SA’s real-time breach alerts, they embed harm minimisation directly into venue platforms by taking the burden off staff and protecting patrons when it matters most.
Their innovations reduce risk, improve compliance, and allow for timely, respectful interventions. The Team partners with regulators, vendors, and hotels on the ground, delivering robust and scalable tools.
They set a standard in responsibility, finding smart solutions to industry-wide challenges.
Kishore Rachiraju
Three teams share in this overall FY25 award for their contribution to our customers, team and business during the MLDC impacts during the peak Christmas trade season of 2024. When industrial action beyond Endeavour closed two Victorian Distribution Centres for 17 days during peak Christmas trading, Supply Chain Ops, BWS VIC/TAS Ops and Dan Murphy’s VIC/TAS Ops Teams rose to the challenge, using collaboration, resilience and care. These teams rapidly evolved contingency plans, working across
Store Operations, Merchandise, Transport, and suppliers to protect stock availability and customer experience. Their agile decisionmaking, inclusive collaboration, and relentless commitment minimised business disruption and set a new benchmark for crossfunctional response. Their work left a lasting imprint, not only in protecting the business but in building stronger relationships and informing our future approach to crisis management.
Daniel Young
Claire Sneddon
Mary Tsakonas
Peta Penning
Ingbert Eckart
Christian Bevilacqua
Remo Marinucci
Matt Boyle
Dagmara Kepinska
John Natoli
Mark Carnie
Tristan Merrett
Matt Carey
Rosie Prezioso
Sarah Markou
Daniel Dickinson
Dean Rattue
Ryan Wallis
Stephanie Davis
Peta Penning
Kiki Sekesan
Matt Medlin
Natalie Bellman
Con Stathis
Paul Loughlin
Daniel Mears
Nicole Warren
Joe Trimboli
Gourie Fordyce
Nathan Battle
With only 25% of Dan Murphy’s drinks professional cohort identifying as women, the Women in Drinks Committee is shifting the narrative by creating an inclusive, empowered space where women can thrive in liquor.
Led by Colleen Haggarty and a national network of passionate team members, the program has delivered high-impact initiatives across five pillars: Networking, Store Support, Supplier Engagement, Education, and Leadership Development.
From nationwide harvest experiences and virtual tastings, to state-led networking events and the pioneering WID Supplier List, the team is a champion of change. Women in Drinks is growing future leaders, and building a sociable future right here in our business.
Colleen Haggarty
Courtney Keegan
Malisa Caroselli
Catherine Edwards
Congling Fu
Serena Monk
Freddie Raimbaud-Gentilhomme
Emma Jones
Penny Parker
