Endeavour is a huge network full of opportunities to create your own possibilities.
You are supported to grow an idea, yourself, and your career how you want, where you want.
So go on, dream big and leave your mark. We are together creators.
Hi All,
Since emerging as an independent company in June 2021, Endeavour Group has continued to inspire more than 30,000 of us to dream big and create exceptional products and experiences for our customers and guests, teams and the communities in which we live and work.
No matter what you do, or where you work within Endeavour, you play an important role in delivering our purpose of ‘Creating a more sociable future, together’.
The Imprint Awards is a celebration of everyday excellence and your commitment to leaving a lasting, positive imprint. These Awards provide an opportunity to recognise and celebrate teammates and their accomplishments at a Group level; those who have left their mark on our team, customers and communities through their passion, energy, leadership and innovation.
I encourage everyone to familiarise themselves with the spirit of the eight award categories open for nominations by reading through this guide, and nominating an individual or team who embodies them.
Cheers, Steve
About the Imprint Awards
Our logo is inspired by the imprint a bottle leaves on a surface, however the story of our imprint runs deeper than just a literal mark. It’s also the impression we leave on each other and our customers.
The Endeavour Group Imprint Awards recognise those who best exemplify all that our imprint stands for.
Customer and Guest:
Customer and Guest Experience of the Year Award
Customer Outcome of the Year Award
Innovation of the Year Award
Culture:
Living Our Values Award
Endeavour Spirit Award
Mario Volpe Leading the Way Award
Imprint:
People and Diversity Champion of the Year Award
Responsibility and Community
Champion of the Year Award
Overall:
1x Individual award & 1x team award
Individuals or teams
Individuals or teams
Individuals
Individuals or teams
Individuals
Individuals or teams
Individuals or teams
Creating a More Sociable Future Together Award Judges Award
People’s Choice Award
Voting opens June 2025
Bondi Junction, NSW
Customer and Guest Experience of the Year Award (Individual)
Those who are customer legends
Recognising and celebrating individuals and teams who have gone above and beyond to share their passion with others, creating exceptional, meaningful experiences for our customers and guests. Bring your energy, leave your mark.
Wine tasting at Dan Murphy’s Burwood, NSW
Who can be nominated: Individuals
Things to consider:
If you know someone who truly understands their customers and guests and has tailored experiences for them, this award celebrates that accomplishment.
Perhaps they achieved outstanding customer or guest results or feedback. If that someone you’re thinking of took customer experience to the next level, nominate them for this award.
2024 Winner: Lisa Brooks
Lisa is the epitome of customer service, forming strong relationships with the community and with transitory guests. We have received multiple calls from travellers looking to book into the motel, or book a table for dinner, returning because of the experience provided by Lisa.
In March 2024 alone Lisa generated over 35 five star google reviews. Lisa’s actions have helped improve the venue’s revenue, community spirit and team satisfaction.
Image: Lisa Brooks accepting her award.
Customer and Guest Experience of the Year Award (Team)
Those who are customer legends
Recognising and celebrating teams who have gone above and beyond to enable exceptional, meaningful experiences and create memorable moments for our customers and guests.
Who can be nominated: Teams
Things to consider:
If you know someone who truly understands their customers and guests and has tailored experiences for them, this award celebrates that accomplishment.
Perhaps they achieved outtstanding customer or guest results or feedback. If you know of a team that took customer experience to the next level, nominate them for this award.
2024 Winner: Dan Murphy’s Wynnum West
When you step into Dan Murphy’s Wynnum West you immediately feel the Customer 1st Culture that has been created by the Team.
Team Wynnum work together to bring their passion for Customer Service to life, to not only deliver Customer Satisfaction, but an experience that the locals love.
Image: Dan Murphy’s Wynnum West Team
Customer Outcome of the Year Award
Those who gave us the edge
An award recognising an individual or team who delivered a new product or initiative that not only created an exceptional outcome for our customers by enabling them to come together to enjoy our products, places and experiences but also gave us a competitive advantage.
Who can be nominated:
Individuals or teams
Things to consider:
Perhaps a team or someone you know has seen an opportunity, created something amazing from it and in turn created real impact. If so nominate them for this award. Think about those who have helped deliver revenue, productivity, growth, expanded our offerings or even achieved industry recognition on account of their efforts.
This one’s for those who have significantly improved customer or guest experiences leading to incredible outcomes.
2024 Winner: Sam Wuersching
Sam led a complex project to integrate Lotto terminals, as you see in Newsagents, into our BWS stores. Whilst at first glance this appears to be a pretty simple trial POS set up, the project quickly became a major undertaking to create a new non-liquor category, negotiate the franchise agreement with executives at Lotto and BWS, and collaboration with most Endeavour departments!
Throughout the journey Sam led our value of ”we’re responsible” and ensured there were checks and balances on all things regulatory to ensure we were acting responsibly.
Image: Winemakers Tim Heath and Richard Quodling
Image: Sam Wuersching
Innovation of the Year Award
Those who think outside the box
An award recognising an individual or team with a mindset for innovation who has dreamt big and collaborated to create a new and innovative product, service or initiative that delivered significant value to our customers, our organisation or our industry. This award celebrates the risk-takers who make mistakes (under the right conditions), learn from failures and keep trying new things.
Who can be nominated:
Individuals or teams
Things to consider:
Has a team or someone you know created something new in their store, venue, workplace or role that has enhanced customer or guest experience or outcomes?
Think about those who have enabled a support team to work more collaboratively, efficiently and effectively. Did those efforts lead to a positive business benefit?
If someone you know has improved on something that has helped expand or accelerate real impact, nominate them for this award.
2024 Winner: Bagnums 2.0
This team has been working together for two years to bring an innovative new format to life in the wine category, Bagnums. There have been numerous obstacles along the way that have required patience, tenacity and creativity to solve.
Through learnings and insights, the range expanded to 20+ wines. Bagnums now drive consistent growth in what was the dormant cask category and they represent represent 50% of the established 2L cask format.
Image: Peter Keown accepting for the Bagnums 2.0 team
Living Our Values Award
Those who are an inspiration to us all
This award celebrates someone who personifies one or more of our values in what they do every day and leaves a positive imprint on those around them, recognising it’s not just what you do, but how you do it.
Who can be nominated:
Individuals
Things to consider:
Who are the role models who consistently live our values of being real, inclusive and responsible? Perhaps you know someone whose attitude and effort constantly leave a positive imprint on the teams around them.
If that someone inspires because of how they connect with others with authenticity and care, and always welcoming everyone, while consistently doing the right thing, nominate them for this special award.
2024 Winner: Darryl Brecknell
Darryl has spent 25 years living our values of responsibility by doing the right thing by our customers and our teams in Asset Protection. Darryl played a significant role in rolling out spirits cabinets, upgrading our CCTV, and establishing security guard and safe/cash management.
Darryl champions Endeavour’s focus on responsibility through various industry associateions and close relationships with government, Police and regulators to bring greater attention to retail crime through information sharing. Darryl received 12 separate submissions for this award in 2024.
Image: ID Check at New Brighton Hotel, NSW
Image: Darryl Brecknell accepting his award.
Endeavour Spirit Award
Those who champion our ways of working
Celebrating those who know the positive impact we can make is far greater when we work together and have truly championed our ways of working in how they have partnered with others to deliver outstanding value to our people, our business or our customers.
2024 Winner: Gourie Fordyce
Who can be nominated:
Individuals or teams
Things to consider:
Think of those who work with spirit and are team players. Those who constantly endeavour to strive for better. Who inspires you because of the positive impact they have on either yourself or others?
Perhaps they inspire through their passion, knowledge and enthusiasm. If you know a truly great collaborator, someone (or a team) who, in the way they approach their work and those they work with, contributed to our greater purpose, this award has their name all over it.
Following the Supply Chain challenges associated with COVID (particularly on delayed indent stock) and with rapid inflation and high interest rates the Group has faced high inventory levels which has weighed down on our working capital number. As a result of Gourie’s leadership, outcomes have been fantastic as we have seen inventory levels in all areas (Goods In Transit & Indent, DC local and Stores) come down dramatically.
As a group we are tracking well below last year and also below forecast for our Inventory position as a result of the work that G has been able to drive.
Image: Gourie Fordyce accepting her award.
Mario Volpe Leading the Way Award
Those who lead with purpose
Named in honour of the late Mario Volpe and his passion for leadership across ALH Hotels, this award recognises an individual who has demonstrated exemplary leadership qualities to leave a positive imprint on those around them. The way they support, inspire, recognise and grow others to achieve our purpose also connects to our bigger picture and helps deliver the best outcomes for Endeavour.
Who can be nominated: Individuals
Things to consider:
This one’s for the role models who lead by example and make a positive imprint on others and our business. It’s for those who lead both themselves and their team in a way that demonstrates our leadership framework behaviours.
If you know a leader who is passionate about growing people and leading teams to achieve our purpose, about delivering real outcomes, nominate them for this award.
2024 Winner: Toby Morrissey
Toby Morrissey is an Area Manager for Dan Murphy’s NSW and looks after Area 2, which covers most of Sydney metro. Toby has been with the business for over 15 years, he has a deep understanding of all operational roles.
Toby has worked hard to create an environment that allows his leaders to take calculated risks, to innovate, and collaborate to achieve business strategy and customer outcomes. Toby never takes the same approach twice in solving a problem and looks for ways to keep improving his team’s ways of working.
Image: Richmond Support Office opening.
Image: Toby Morrissey accepting his award.
People and Diversity Champion of the Year Award
Those who put people at the heart
Recognising an individual or team’s passion and commitment to championing an inclusive culture of diversity, acceptance and equality where people are empowered to be themselves.
Their actions help to further unite our diverse business as one team with a shared purpose, and their outstanding contribution has fostered a sense of inclusion, safety and wellbeing. This has resulted in a positive social imprint and better outcomes for our team’s culture.
Who can be nominated:
Individuals or teams
Things to consider:
Think of those who have left a lasting and positive imprint by being passionate about celebrating equality and inclusion, empowering others to be themselves.
Who do you know that has achieved success in championing individual, human, and personal rights and ethics?
Do you know someone who recognises people are the most important part of our business and puts people, gender equality and inclusion at the heart of what they do?
Make sure those who unite others in a meaningful and purposeful way are recognised by nominating them.
2024 Winner: Mitch Russell
Mitch Russell is a BWS area manager and is probably most recognisable for his contribution as part of the reconciliation working group, and this is intertwined into how he leads his team day to day. Mitch demonstrates his leadership in bringing aboriginal culture and policy and process to BWS as a proud Worimi man.
As an ally and leader he endeavours to leave a positive imprint through how he leads his teams day to day and in his leadership on our reconciliation journey. He is humble in his approach and is able to connect with people, sparking a reconciliation journey for them.
Image: Mitch Russell accepting his award.
Responsibility and Community Champion of the Year Award
Supporting positive change
This award honours a passionate team or individual who actively promotes positive and sustainable change, leaving a lasting impact through their advocacy. Their unwavering commitment has driven actions which align with one or more of our sustainability strategy commitments to environment, social responsibility and community engagement. This team or individual has surpassed expectations, guiding us towards responsible leadership, fostering thriving and interconnected communities, to drive an enduring legacy of positive change.
Who can be nominated:
Individuals or teams
Things to consider:
Who do you know whose action have contributed to the building of sustainable, responsible, socially connected, thriving communities? Perhaps you have an example of an individual or team that’s:
Demonstrated their passion and commitment to acting responsibly to drive positive change in their team or community.
Helped contribute to our environmental commitments to deliver real and measurable outcomes.
Contributed to our sustainability goals by designing or implementing something in their store, venue, workplace or role.
2024 Winner: Shane Berger
When you think of pubs in Australia, you think of community. As the publican at Coolum Beach hotel Shane brings the community together and works to support many community groups through sponsoring, organising events and fundraising of $150K YTD.
He continually demonstrates our ”Local and authentic” strategy and Leads his responsibility while driving growth with his venue’s F&B sales up 21% YTD.
Image: Steve Donohue with Shane Berger, ALH Hotels.
Creating a More Sociable Future Together Award
Celebrate someone who brings out our best
This award recognises and celebrates the true value of living and breathing our shared purpose of creating a more sociable future together. The winner will have demonstrated an exceptional example of, or consistently demonstrates, embodying our purpose in a meaningful and impactful way.
Who is eligible:
The judging panel of executive leaders and peers selects the winner of this award from all Imprint nominations received across all categories.
Image: Venue Team, Pymble Hotel, NSW
As well as receiving two nominations for the Mario Volpe Leading The Way Award, Storme is the winner of our Creating a More Sociable Future Award for FY24. This speaks to her exceptional commitment to living our values.
As a leader Storme is a driving force, always fostering collaboration and ensuring her contribution aligns with our purpose.
She creates memorable experiences, promoting inclusivityand a more connected environment for WA based teams and her customers and community.
Through support of local charity organisations, her and her team have been able to increase and nurture community connection.
Image: Storme Wall accepts her award
People’s Choice Award
Our best among us
The People’s Choice Award recognises and celebrates the nomination story our people believe best demonstrates contribution to our shared purpose of creating a more sociable future together.
How to vote:
All team members can vote for the People’s Choice Award winner. All finalists are eligible to win and voting opens when finalists are
2024 Winner: ALH Pub+ and EDX
Receiving 134 votes, the pub+ ALH project team and EDX were the clear winners of the FY24 People’s Choice Award.
Originally nominated in the Customer & Guest Experience category, this cross functional team was instumental in the development and delivery of the pub+ app for ALH Hotelsthe first fully integrated venue loyalty program in market. pub+ is the end result of years worth of strategic planning and collaboration between many group functions.
Image: Pub+ Team.
Image: Dancefloor at the 2024 Imprint Awards.
Feel the energy of the 2024 Imprint Awards
Finalists and guests gathered in Sydney for the 2024 Imprint Awards where finalists were celebrated and our winners announced.
