Distilled 10 | June 2023

Winter Warmers: The recipe for hotel menu success

Celebrating our Suppliers of the Year

Retail Media: Why you need to be in the mix

PLUS explore consumption occasions in our Insights Report

Welcome to our latest edition of Distilled, and what will be my last at the helm. After over six years in the Merchandise Team I am off to endeavourX to take up an exciting new challenge in Loyalty and Personalisation.

My time in the Merch team has been the best of my career so far and working with each and every one of you is an absolute highlight.

I am so glad we had a chance to all come together in person for our Supplier of the Year Awards and celebrate all of your successes. Congratulations to all of the finalists and of course our winners - it was a fabulous night and the perfect send off.

But, I am not heading far. I am really looking forward to connecting with you through a different lens as you partner with Endeavour and continuing to watch all of your successes. Until then, and for one last time, happy reading.

Cheers, Bree Coleman General Manager

Merchandise Transformation, Range and Customer Value

04 Ask Tim

We tackle the most frequently asked questions from our recent Supplier Forum, including opportunities to increase in-store ranging.

10 Supplier of the Year Awards: Winners revealed

A complete list of our winners and finalists from the night.

Contents

30 Retail media: Are you in the Mix?

After launching last year, we take a look at Endeavour’s retail media services business, MixIn, and the opportunities available for suppliers.

36 Hotels: Unveiling our new winter menus

Just in time for the cooler weather, our new winter menus have arrived in over 300 of our venues around the country.

HELLO, AND WELCOME TO

All

UNVEILING OUR NEW WINTER MENUS

The

Just in time for the cooler weather, our new winter menus have arrived in over 300 of our venues around the country.

Top 5 questions from Supplier Forum

Ask Tim

Q1: What are the opportunities for suppliers to increase marketing support/ campaigns within Endeavour?

Exploring opportunities within MixIn by Endeavour, our retail media business, is a great first avenue to target stores that optimise your distribution and prioritise your product.

We also encourage you to reach out to your Category Manager or Assistant Category Manager to discuss setting up a promotional plan for the BWS and Dan Murphy’s businesses. The Category team will be able to share an outline of campaign opportunities suited to the scale of your ranging profile with Endeavour.

There are many techniques that can help small businesses reach a wider audience and engage with potential customers within both BWS and Dan Murphy’s. One approach is to focus on targeted digital marketing tactics, such as search engine optimisation (SEO), social media marketing, and email marketing.

Tim Carroll Director, Merchandise and Buying

Dan Murphy’s Member Offers are recommended to customers based on their preferences using the Personalisation Engine, and are a great way to gain exposure to potential shoppers in your category.

There may also be opportunities to highlight your products through articles and publications such as Dan Murphy’s Vine Guide or Dan’s Daily.

Additionally, in-store tastings can have a great impact in stores, and collaborations with complementary businesses and influencers can help generate buzz and attract new customers.

Again, reach out to the MixIn team or your Category Managers to explore these opportunities.

Q2: As a supplier what are some off-premise, in-store opportunities we can utilise to help increase sales?

Our team is a valuable resource in becoming advocates for your products and we are always looking for ways to create engagement within our teams to help you increase your sales.

Across BWS and Dan Murphy’s, the teams are always building their knowledge and gaining more skills in what they do. With the help of our Small Batch Learning modules they have collectively actioned approximately 1 million modules over the last 6 months! We’ve also had team members go through WSET and Wine 101 courses.

We encourage you to speak to our MixIn team about visiting our store teams, educating them about your products and to run some tastings for them. You could also provide content for our Small Batch Learning modules that will help educate our teams on what you have to offer.

On a customer front, another option is to get involved in our in-store events for a chance to be one on one with our customers.

Please reach out to your Category Managers who can lead you on what you need to do to get these things up and running.

Q3: fulfilled by endeavour (fbe) is almost two years old and we know there have been some challenges to date. Can you share what the opportunities are for the next 12 months that will help benefit suppliers?

Now, at almost two years old, we’ve got a really great opportunity to reflect on fbe and see where we can improve this distribution channel for our suppliers.

The team has done a lot of great work analysing where the next opportunities are, and over the next few months we’ll be implementing a number of processes to improve performance during peak trading periods. These opportunities include:

• Gaining a really clear understanding of how our rostering needs to be adjusted to minimise surges, or overflow of stock.

• For every supplier, we now have a forecast report to better enable capacity planning.

• We will be reviewing our lead times, particularly for geographic extremes.

• fbe reporting will move more in line with customer delivery reporting - for example dashboards to help depot managers ensure their tasks have been completed for the week.

• Improved forecasting through opportunities such as:

– Helping the Operations Team to pre-book resources and increase support and ad hoc driver capacity.

– Pre-booking bulk pick ups twice per week to assist in locking in collection capacity.

– Consolidating store deliveries twice per week to help release van capacity.

• Self serve dashboard to allow stores to investigate order status, with directions to follow up through EMP Support rather than with suppliers.

• To help reduce unpaid invoice claims stores will not be allowed to cancel purchase orders and they are to receive fbe orders in full. In the circumstance that a claim does need to be submitted, we approve the claim based on the collection scans, rather than our suppliers having to source a proof of delivery.

The fbe team values your feedback, so if you would like to see specific changes to the tools and processes, please email deb.wellwood@edg.com.au or nick.olle@edg.com.au, they would love to hear from you!

Q4: As a smaller supplier how can we have a larger opportunity to increase our store range?

When considering which products we can take into more stores, we look at existing performance as a guide, so the best way to position your products for receiving further store ranging is to ensure they are performing well in the stores they are currently in.

Some other things that our team consider is product authenticity; if there is a customer need or gap in the range in an area of opportunity and; from a wine perspective, it’s all about provenance, taste and quality of wine of which a tasting panel will review.

Within the Range Review process, your Category Managers will use a data-led approach that will help flag the products which are suitable to be increased. However, we also ask for you to approach them and show a clear expression of interest in increasing your range.

We mentioned that we look at existing performance, so here are some tips on what can help drive this:

• Implement promotions on your linesthis may differ by category so please reach out to your Category Manager to discuss further.

• Working with the MixIn and store teams to provide tastings.

• Article set up is helpful too - making sure that we have imagery and accurate product details loaded within SKUlibrary so the article can be pushed online.

• You can promote your products online using MixIn.

In the meantime, while you are working through the above, Endeavour Marketplace is another option where you can extend your range. This platform will allow you to share your products over the Dan Murphy’s website with over 5 million customers. You can find out more by clicking here

Q5: What is the best way to get our sustainability message across to management and your customer-facing staff?

There is a lot of focus across the industry in this space, and one of the largest opportunities is getting the message out about all the great work being done, not only to our customers but to our store and internal teams.

We suggest reviewing your on pack information, then looking at your digital assets within your own website and on ours to ensure the right information is captured and validated. We spoke about our Small Batch Learning in a previous question and this, again, is a great option where you can educate our teams.

Ensuring your Category Managers are across what you’re doing is also important as we look for ways to communicate to teams and customers.

Don’t forget, if you are doing something exceptional within the sustainability space, make sure you nominate yourselves for the Sustainability Award at our next Supplier of the Year event.

Supplier of the Year Awards

For a second year, Endeavour Group celebrated its suppliers during a fantastic night, bringing both on and off-premise suppliers together for the first time. Thank you to all who attended and made the night such a success - and a huge congratulations to our winners.

Sustainability Award

This award recognises a supplier that has sustainability at its heart. The winner will demonstrate business practices on a specific project that go above and beyond to create a more sustainable future for our industry.

Finalists

Billson’s Visitor Experience: Site Restoration

Brick Lane Brewing Co.

Brewing for Tomorrow

Carlton & United Breweries

VB x Dan Murphy’s Solar Exchange

Fourth Wave Wine

Tread Softly

Hawke’s Brewing Co.

Sustainable Brewing

Lion

Towards Net Zero

Mighty Craft

Mismatch Brewing Co.

Samuel Smith & Son

Jim Barry ‘The Nurse Series’

Silent Pool Distillery

Green Man Wildwood Gin

WINNER

Fourth Wave Wine

Tread Softly

Product Innovation of the Year

An award recognising product innovation that contributes to the acceleration or transformation of its category, or develops a new sub-category, through either recruiting new customers or creating new occasions.

Finalists

Archie Rose Distilling Co.

Fundamental Spirits

Billson’s

Vodka Premix Range

Coca-Cola Europacific Partner

Suntory -196 Double Grape

Coca-Cola Europacific Partners

Suntory -196 Double Lemon ON-PREMISE

CUB Premium Beverages

Brookvale Union Lemon Squash

Carlton & United Breweries

Aussie Wheat Ale

Carlton & United Breweries

Fruity Beer

Good Drinks Australia

Ginger Beers

Mr. Consistent

Blushini

Treasury Premium Brands

House Of The Dragon

WINNER

Coca-Cola Europacific Partners

Suntory -196 Double Grape

Collaboration Award

This award recognises the true value of collaboration, identifying an individual or team that has driven a project alongside the Endeavour Group to achieve a mutually beneficial outcome.

Finalists

Accolade Wines

The Drop ON-PREMISE

Balter Brewing & Mountain Culture Beer Co.

Bucket Full of Nothin’

Brown Family Wine Group

Tarrango

Campari

BWS Cooler Major Prize, Fiat 500

Carlton & United Breweries

Fruity Beer

Lyre’s Spirit Co.

ZERO%* by Dan Murphy’s Activations

Mighty Craft

Better Beer: Day For It Day

Mr. Consistent

Summer Range

Southtrade International

Starward Canned Cocktails

Torbreck

The Sporran Shiraz

Treasury Premium Brands

Bagnums

WINNER

Fruity Beer

Carlton & United Breweries

Best Brand Activation of the Year

This award recognises the supplier that has achieved an outstanding in-store or digital campaign activation across our channels with a multi-team, collaborative effort.

Finalists

Australian Vintage Limited

Sooshi Mango

Brown-Forman

Herradura Venue Takeover ON-PREMISE

Brown-Forman

Jack Daniel’s, AFL Finals Footy

Carlton & United Breweries

Fruity Beer

Lion

Byron Bay Brewery, BWS Cool Room

Mighty Craft

Better Beer: Day For It Day

Penfolds

2022 Collection Release

Treasury Premium Brands

House Of The Dragon

Sooshi Mango

Supply Chain Award

This award recognises the supplier that has demonstrated the agility and ability to problem solve, or innovate in partnership with us across the supply chain.

Finalists

Burch Family Wines

Coca-Cola Europacific Partners

Cellarhand

Carlton & United Breweries

Good Drinks Australia

Heads of Noosa Brewing Co.

Lion

Pernod Ricard Australia

Trend Leader of the Year

A true industry leader, this supplier demonstrates an entrepreneurial spirit to industry trends. Collaboration and a customer-led approach are qualities exhibited by this award winner in achieving category growth.

Finalists

Accolade Wines

Bagnums

Accolade Wines

Croser x 78 Degrees

Billson’s

Vodka Premix Range

Coca-Cola Europacific Partners

CUB Premium Beverages

Brookvale Union

Carlton & United Breweries

Fruity Beer

Carlton & United Breweries

Aussie Wheat Ale

Lion

James Squire Ginger Beer

Mr. Consistent

Mixers

Treasury Premium Brands

Bagnums

Zonzo Estate

Bellini Di Cristina

JOINT WINNERS

Accolade Wines and Treasury Premium Brands

Bagnums

Account Team of the Year

The Account Team of the Year will have a proven record of collaboration, a passion for meeting the needs of customers, and metrics demonstrating the value of the partnership.

Finalists

Australian Vintage Limited

Campari

Spirits

Campari

On-Premise ON-PREMISE

Carlton & United Breweries

Cider

Carlton & United Breweries

Beer

Carlton & United Breweries

On-Premise ON-PREMISE

Good Drinks Australia

Joval

Pernod Ricard Australia

Sidewood Estate

William Grant & Sons

Beer

WINNER

Carlton & United Breweries

Digital Partner of the Year

This supplier embraces best practice through their understanding of the world of e-commerce, demonstrated by the quality of product content and attributes supporting customer engagement.

Finalists

Accolade Wines

Australian Vintage Limited

Burch Family Wines

Diageo Australia

Good Drinks Australia

Lion

Mighty Craft

William Grant & Sons

MixIn Campaign of the Year

Awarded to the supplier that has openly embraced Endeavour’s retail media channels as part of their total media mix to drive outstanding in-store and digital campaigns that bring together customers, brands and products.

Finalists

Accolade Wines

Hardys Wines

Brown-Forman

Premium portfolio

Diageo Australia

Johnnie Walker Blue Label

Lion

Stone & Wood

Oatley Wines

Piper-Heidsieck

Philter Brewing

Philter XPA

Proximo

1800 Tequila

Treasury Premium Brands

Portfolio

William Grant & Sons

Glenfiddich 21 Year Old

WINNER

Stone & Wood

Local Product of the Year

Celebrating local producers making outstanding Australian products, this award will recognise a product that resonates with our customers and communities.

Finalists

NSW/ACT

Borrowed Cuttings

Picpoul Blanc 750ml

Cape Byron Distillery

Brookies Slow Passion Gin 700ml

Fellr Drinks

Brewed Alcoholic Seltzer

Passionfruit 330ml

Jervis Bay Brewing Co.

11 Days Pale Can 375ml

Rusty Barrel Spirits

Vodka 700ml

QLD

Heads of Noosa Brewing Co.

Japanese Lager Bottle 330ml

Mr. Consistent

Blushini Premium Cocktail Mix 750ml

Noosa Beer and Noosa Brewing Co.

Noosa Gin 700ml

SA/NT

Alice Springs Brewing Co.

Oh Ginger Can 375ml

Hither & Yon

McLaren Vale Tempranillo 750ml

Little Bang Brewing Co.

Little Banger Super Session

Ale Can 375ml

Peel & Tonic

Citrus Circus 80g

Rieslingfreak

No.34 Riesling 750ml

The Usual Suspects Collective

Parker Coonawarra Estate

Rose Gin 700ml

VIC

Dainton Beer

Chipmunk Choc-Hazelnut

Porter 355ml

Pizzini Wines

Nonna Gisella Sangiovese 750ml

WINNER

Mr. Consistent

Blushini Premium Cocktail Mix 750ml

TAS

LARK Distilling Co.

Dark Lark Single Malt Whisky

2022 500ml

Overeem Whisky

Port Cask Single Malt 43% 700ml

Shambles Brewery

American IPA 500ml

Ullage Wine

Ghost Rock Cradle

Pinot Gris 750ml

WA

Illegal Tender Rum Co.

Bushtucker Spiced Rum 700ml

Rocky Ridge Brewing Co.

Rock Candy

Fruit Sour Beer 375ml

The Wine Gang

Mandoon Estate Old Vine

Grenache 750ml

Exclusive Product of the Year

This supplier has worked extensively with Endeavour Group to create a successful exclusive product that meets a customer need.

Finalists

Australian Vintage Limited

Sooshi Mango Dolce Moscato 750ml

Bacardi Limited

Dewar’s 8YO Japanese Smooth Scotch

Whisky 700ml

Billson’s

Vodka Peaches & Cream 355ml

Brown Family Wine Group

Brown Brothers Tarrango 750ml

CUB Premium Beverages

Balter x Pirate Life Hazy IPA 355ml

Diageo Australia

Baileys Espresso Creme Liqueur 700ml

Kornet Global

Chateul Soorok Lychee 14% 375ml

Mighty Craft

Better Beer Ginger Beer 355ml

Mr. Consistent

Blushini Premium Cocktail Mix 750ml

Treasury Premium Brands

Wolf Blass House of Dragon

Cabernet Shiraz 750ml

WINNER

Billson’s

Vodka Peaches & Cream 355ml

On-Premise Supplier of the Year WINNER Campari

Campari represents a number of key brands within the ALH hotel network, and has been proactive in supporting ALH with brand activations, NPD and footfall driving activities as a key strategic partner in 2022.

Easy to do business with, and always eager to listen and learn more about our business, we’ve managed to partner in some exciting and creative ways. Throughout summer, Aperol Spritz led the charge across our cocktail category with key activations in strategic venues across the country, assisting in double digit category growth.

What our judges thought

Congratulations to the team at Campari, who have focused on building strong and trusting working relationships within ALH over the last 12-18 months, allowing simple and easy alignment on key focus areas to achieve mutual growth for both businesses.

Small Supplier of the Year (Retail)

WINNER

Mr. Consistent

As a smaller independently owned supplier, increasing production capacity, sourcing capabilities, and product development requires year-round attention to be able to maintain product quality and variety specifically.

The team at Mr. Consistent has built their business to be small and agile so they can shift based on customer needs and trends, as has been evident by the amount of flavour and format innovation we have seen from them in the last 12 months.

The close relationship between both teams has enabled some exceptional outcomes for our customers as a premium cocktail mixer of choice.

What our judges thought

We are so proud to announce Mr. Consistent as our Small Supplier of the Year for 2022. What they have achieved and delivered throughout the year has been very inspiring to watch and we know that is just the beginning. Our customers are certainly excited to see what they come up with next, and we are right there with them!

Large Supplier of the Year (Retail)

WINNER

Carlton & United Breweries

CUB has consistently demonstrated their dedication and commitment to helping drive the Beer category forward through customer lead innovation, increased efficiency, improved sustainability, and better customer experiences. They continually strive to strengthen the relationship for better collaboration and communication, that ultimately benefits our customers.

Throughout the course of 2022, CUB has worked closely with Endeavour to prioritise strategic growth opportunities and

partnered together on a number of initiatives such as Segmentation, Fruity Beer, VB Solar, and a new sub-category in Craft through Aussie Wheat Ale. And that is just the tip of the iceberg!

What our judges thought

A huge, and heartfelt congratulations to CUB as they take home Large Supplier of the Year for 2022. It has been a pleasure to partner on so many exciting projects and watch as you achieved some incredible results.

Are you in the Mix?

In the nine months since we announced the launch of MixIn, we’ve completed over 550 campaigns for more than 3,000 products across our in-store and digital media channels.

Lachlan Brahe, Head of Retail Media Services, talks to us about how it’s been going.

MixIn’s platform launched last year with sponsored product advertising on the Dan Murphy’s website, in-store digital screens in both Dan Murphy’s and BWS stores, and sampling throughout the BWS network.

In recent months, the portfolio has grown to increase the ways that suppliers can engage with customersfrom brand building and new product launches through to performance-oriented media campaign that often generate a high return on ad spend (ROAS), and all the while continuing to ensure that we have an advertising platform that caters for suppliers of all sizes.

What’s new in the mix?

Sponsored products have been expanded to the BWS website and the Dan Murphy’s app

It’s been exciting to see sponsored ads launch on BWS and also extend to the highly engaged Dan’s audience on the app. These launches more than double the potential audience exposed to sponsored products.

Display advertising has launched on the BWS website

The addition of ‘slim banners’ to the BWS website is providing attention-grabbing placements for suppliers to launch campaigns focused on creating awareness and generating consideration amongst customers. Slim banners can be targeted by category and sub-category to remain relevant and in context with what our customers are looking for. Like sponsored products, these can also be managed via our self-service platform.

We’ve launched a radio network

As the saying goes, radio speaks to millions while speaking to one. The rollout of our radio platform has taken into account the need for precise targeting of advertising, down to store level, as well as the need to curate a music experience for customers and staff that is dynamic and relevant. With professionally curated playlists and literally hundreds of thousands of songs, our customers will always have a consistent audio experience in-store with a music selection that matches the personality of our brands. Into this we’re able to integrate audio advertising for our suppliers to accompany and enhance the shopping experience for our customers.

Our Microsoft partnership has been extended into online

programmatic media

Programmatic advertising uses technology to automate the process of media buying. Rather than a manual process of identifying different websites and publishers where a specific target audience can be found, programmatic media technologies use data and algorithms to ensure that all ads are shown to the right audience across the right websites at the right time. In MixIn’s platform, our own website data is used to create audience segments by product category (lager, dark spirits, red wine etc) and via Microsoft’s engine our suppliers are able to reach these audience segments across over 1,000 websites that have been vetted by us for their brand suitability. This is a uniquely powerful opportunity to create a highly targeted digital advertising campaign that can make use of traditional display advertising as well as video ads to meet objectives for sales and brand awareness.

A word from the team

Having had the opportunity to meet with and collaborate with so many suppliers and media agencies since MixIn launched it’s been heartening to get feedback that our platform is delivering against the marketing needs for the industry. Across a multitude of briefings, planning sessions and workshops, three areas have stood out as ways in which MixIn is providing key marketing advantages to suppliers:

‘Closing the loop’ on attribution and media effectiveness: MixIn’s capabilities to measure sales and revenue as a result of media investment continues to be a leading benefit for our suppliers, and we’ve seen continued growth in ROAS on sponsored product advertising.

Reaching new customers: Our customer insights show that for both Dan’s and BWS close to 30% of our website users research online and buy in-store (ROBIS), as well as transacting online. The addition of display advertising to our sites increases the opportunities for more high visibility advertising and product discovery. An added boost to our media analytics capabilities means that we can take data from the point of purchase (both online and in-store) and measure sales from customers that are new to the brand or product.

Collaborating with data: As media channels grow and multiply, it becomes increasingly difficult to plan and target media to the right audiences without considerable wastage. MixIn provides data-led planning solutions to pinpoint the right consumers in the most effective channels, and engage them with the right messaging. Suppliers can work with us to plan digital screen and radio messaging to stores where a product over-indexes against the category (a message to activate a loyal customer base) or target stores where a product under-indexes against the category (a message or creative designed to encourage trial or switching). Collaboration with data underpins our newly launched programmatic media offering; lor example, a campaign for craft beer could run across the open internet and be targeted only to a segment of the audience who have visited the craft beer section on the Dan’s website.

There’ll be more to come from MixIn as we continue to enhance and grow our media offering, looking at new formats both online and instore, as well as expansion into other areas of the Endeavour business. A huge thanks goes out to the multitude of suppliers who have worked with us over the past nine months.

Further info

In conjunction with Microsoft PromoteIQ we’ll be hosting webinars over the next few weeks to focus specifically on our new programmatic channel. To reserve a spot or to set up a session for your marketing teams, please contact steve.jones@edg.com.au.

ALH UNVEILS DELICIOUS NEW WINTER MENUS

Preserved lemon oil with grilled octopus

Just in time for the cooler weather, our new winter menus have arrived in over 300 of our venues around the country, headlined by everyone’s favourite winter staple, the lamb shank.

In line with our ‘Local and Authentic’ strategy pillar, our new winter menus have been designed and developed to create a rich and fulfilling experience for our guests and by all accounts, they are delivering.

In a first for us, and in line with our ‘Simplify and Fly’ strategy pillar, the rollout of our new winter menus was completed as part of a national rollout over a 12-week period. As you can imagine with over 300 venues, this was a huge undertaking and a substantial change in process. To achieve our tight timeframe for implementation, venues were split into eight groups with seven key steps required.

In the initial planning stages, a working group was formed to achieve five key objectives -

• Our core food team of Executive Chefs, Head Chefs and Operations Managers engaged and energised about the change objectives and rationale

• Pricing alignment by menu segment

• Menus achieving defined menu balance

• Variations by exception only

• Meeting the menu change timetable

Earlier in the year, our experienced team of Executive Chefs from each state came together in Queensland, led by our Group Executive Chef Gary Johnson to start the menu building process. They meticulously researched current and upcoming food trends, listened to feedback from our guests and worked with local and national suppliers to develop three tiers of base menus to be used across the country. This was one of the most crucial steps in the process to get right as our venues are all different with varying sized kitchens, climates and demographics, so a one size fits all approach could never work.

Goats cheese beetroot and radish brushetta

Korean lamb ribs

THE FINER DETAILS

An integral component of menu development and planning is having the right balance; a correct mix of proteins, dietary options available to cater for all of our guests i.e. vegetarian, gluten-free, and having the correct number of dishes per segment. This all had to be factored into the process.

At venue level, our skilled team of Head Chefs then worked in conjunction with their state Executive Chef and Operations Manager to personalise their menu by adding in Signature Dishes unique to their

venue. Our Head Chefs know what their guests want and the addition of the Signature Dishes gives them the opportunity to use their creativity to deliver beautiful dishes using local ingredients, perfect for the colder weather.

The final eight weeks of the implementation process saw up to 40 venues around the country go live with their new winter menu each week which has been met with rave reviews from our guests.

Lamb sausage roll

Grilled lamb salad, spinach, pine nuts and fetta

A WINE WITH THAT?

To accompany the new winter dishes, it was the perfect opportunity to do a minor refresh of our Wine Menus to ensure our guests have the right wines for the right pub to pair with our new winter delights and in line with our strategy of ‘Local and Authentic’.

This refresh was completed in conjunction with our ALH Wine Menu Refresh team which consists of 12 members across a range of functions in Endeavour. This team recently received an Endeavour Imprint Award for the Customer Outcome of the Year, so our guests are in good hands!

Check out your Local ALH venue to try the new Winter Menu yourself!

Chocolate brownie honeycomb icecream

Korean fried chicken

WHAT WE’RE LOVING

EXECUTIVE CHEF TEAM’S FAVOURITE DISHES

Humpty Doo Barramundi

“Great to have fresh Australian fish available on all our menus in all corners of the country.”

Alex Bartkowiak, Executive Chef - QLD & NT

Graziers Beef Pie with crushed peas, mash and onion rings

“Perfect for winter”

Bas Van Uyen, Executive Chef - VIC & TAS

Big Pork Meatball

“Great comfort food with a delicious blend of flavours and textures; a rising favourite from our shared menu.”

Lisa Attard, Executive Chef - SA

Malaysian Curried Lamb Shank with basmati rice, fresh coriander, chilli and coconut

raita poppadum

“A favourite with our guests this winter”

Wendy Miedzinski, Executive Chef - WA

Parisienne Gnocchi with wild mushrooms, herb butter, pine nuts, truffle oil, Pecorino

“Great dish from the Ranch Hotel”

Tim Wesley, Executive Chef - NSW

AI transforming customer experience

Retail Rebooted

You’ve probably heard ‘AI’ and ‘Chat GPT’ mentioned a lot in the media recently, but did you know that Endeavour has been investing in and trialling AI for the past 12 months?

What is AI?

So what exactly is artificial intelligence (AI)? AI refers to a machine’s ability to perform cognitive functions similar to that of human minds such as in learning, perceiving, interpreting and communicating information. AI runs off algorithms and has the ability to learn and adapt with information, just as humans do (albeit to a lesser extent).

Using AI could potentially enhance performance by users and businesses to make well-informed decisions quickly and easily. It synthesises data from various sources including - here in the context of Retail - sales records, customer preferences, and external factors such as seasonality and events, to identify patterns and correlations.

Bree Coleman, General Manager, Merchandise Transformation, Range & Customer Value

These insights provide a comprehensive understanding of consumer behaviour, enabling retailers to tailor products, promotions, and offers to individual preferences and market trends.

AI is captivating companies and customers with its ability to enhance decision-making, optimise marketing campaigns, and drive engagement. By harnessing AI, businesses can tap into deeper data points, analyse customer behaviour, and predict trends with unprecedented accuracy. At Endeavour, AI is being used to empower our teams to make better, more customer-centric and dataled decisions to improve our customer’s experience with our business, brands, and products, and in turn the connection we have with customers.

Investing in AI creates a significant competitive edge. The early adoption of

AI will allow our business to adapt swiftly to market trends, consumer demands, and competitor strategies, ensuring that we stay ahead of the curve. Over the past 12 months, Endeavour has been on a journey to understand, shape and future proof how we use AI with a particular focus on our promotional program as well as identifying emerging customer trends, product preferences, and niche customer segments.

What does this mean for suppliers?

Over the next 18 months, we will be launching a data-driven, AI-powered promotional platform. We will be doing this in four key phases to ensure we adequately manage the change and allow the required time and resources for our teams and suppliers to adopt our new tool. Just as our

AI tools will be learning about our business, we also will be learning about AI and are therefore, also allowing time for us to adjust and adapt as we learn alongside the new tool. For each stage we will send supplier communications, and where required in some of the later phases, training and processes, so please keep an eye out for these.

In phase 1, before Christmas hits, we will be launching the tool internally for planning and centralising processes across our Beer, Wine, Spirits, Cider & Premix category teams. In phase 2 towards the end of FY24, our tool will start to be able to make valuable insights and actionable recommendations for an optimised promotional program to drive stronger and more compelling offers for customers. We will validate these recommendations internally and where required, discuss and collaborate with our suppliers to make proactive changes to our promotional plans.

In the next phase, we will introduce a supplier portal - a platform where suppliers will be able to collaborate directly with our teams to define, iterate and align on our promotional plans. This will provide improved visibility, alignment, and also tracking of all the associated decisions we make to derive our finalised promotional plan. In the final phase we will be fully up and running with with our data-driven, AI-powered promotional planning tool facilitating

greater collaboration with our teams and suppliers. Especially in relation to marketing and customer activation planning it will also provide new levels of confidence in promotional planning, financial and customer outcomes.

It’s important to also call out that human expertise and decision-making will still remain integral, whilst AI will have a role to play in making recommendations, our teams will stay in the loop to review and approve the outputs to ensure we are comfortable with the predicted outcomes and we retain strong governance around the process.

Embracing AI is more than just a trend and a buzz word - it’s an opportunity to truly advance our retail offer to customers and to unlock unprecedented business potential both for Endeavour and our supply and business partners. We are excited to see our connection with customers grow, unlock better outcomes and even discover opportunities that AI might bring, and we look forward to doing this in collaboration with our supplier partners - both big and small!

Get ready to witness a revolution that will leave a lasting impression on customers and drive the industry forward.

If you have any questions specifically relating to AI and promotional planning please reach out to your category teams or feel free to email us at aipromo@edg.com.au

Insights Report

Head of Category Strategy and Insights

Each quarter, we dive into some insights relevant to our customers, categories and our industry.

In this edition, we will be recapping the key ‘Jobs to be Done’ for each of our categories following what was a very informative and engaging panel featuring our Heads of Merchandise from our last Supplier Forum in March. These jobs to be done aim to address the barriers customers tell us prevent them from choosing certain products for certain occasions.

Knowing what these occasions are is step one in understanding the choices that our customers make, and this month we dive into how macro economic factors have impacted some of the most prominent liquor occasions.

Happy reading!

James

James Marinelli,

Jobs to be done

Missions and Occasions

By Category: Jobs to be done

As we discussed during the latest Supplier Forum, our category teams have recently undertaken the annual category planning process. Through this, we built on our understanding of our customers’ occasions and the triggers and barriers within these that ultimately drive their choices.

Each team identified key ‘Jobs to be Done’ to drive growth in the next 1-3 years by sustainably leveraging customer opportunities and overcoming their challenges.

Wine

Retain Customers Opportunities

Fine Wine Mecca

Deliver a best in market Fine Wine discovery experience that inspires engaged wine lovers

Lower Alcohol Options

Providing choice to moderators by hitting the sweet spotlower in alcohol while delivering on taste

Drive Frequency

Fuel Desire to Discover & Share

Ensure Wine fulfills Millennials’ desire to Discover and Share, capitalising on strength of broader wine culture

Craft Wine Destination

Establish Endeavour as the place to discover craft wines

Recruit Customers

Easy Refreshment

Expand Wine relevance for new gen and Millennials, taking Wine into their mid tempo, group occasions

Accelerate Bagnums

Drive awareness and expand range of this market-leading format to unlock Wine customer barriers

Make Wine more approachable

Guide and reassure next gens purchase so they can confidently navigate and discover the world of wine.

Reimagine Sweet Wine

Refresh sweeter Wine offers, ensuring they are relevant and exciting for our next generations

Banner Advertising

Programmatic Advertising

Sampling

Programmatic Advertising

Sponsored Products

Sampling

Programmatic Advertising

Digital Screens

Sampling

Banner Advertising

Sponsored Products

Sampling

Banner Advertising

Digital Screens

Sampling

Programmatic Advertising

Sponsored Products

Digital Screens

Sponsored Products

Digital Screens

In-store Radio

Programmatic Advertising

Sponsored Products

Sampling

Beer

Adapt to Liquid Preferences Opportunities

Focus on Flavour

Continue momentum with next wave of flavour driven products & continue to drive trial with underserved audiences

Fuel Discovery

Easy Navigation

Reduce barriers to trial & exploration by making the complicated uncomplicated

Craft Connection

On board Gen Z Males into Craft faster delivering Craft aesthetics with accessible taste, price & placement

Drive Relevance

Invite MilZ Females

Recruit MilZ Females by increasing suitability of Beer by better meeting taste preferences & aspirations

Influencer & Exclusive Brands

Increase category relevance & drive retailer differentiation with Influencer & Exclusive Brands

High Tempo Fun

Increase relevance in Gen Z High Tempo occasions

Cider Cider Glow Up

Drive Cider reappraisal with MilZ through new ‘cool’ brand entrants & pushing boundaries in flavour & benefit

Programmatic Advertising

Sponsored Products

Sampling

Sponsored Products

Digital Screens

Sampling

Programmatic Advertising

Banner Advertising

Sampling

Programmatic Advertising

Digital Screens

Sampling

Programmatic Advertising

Digital Screens

In-Store Radio

Programmatic Advertising

Sponsored Products

Digital Screens

Programmatic Advertising

Banner Advertising

Sampling

Premix

Re-imagine Path to Purchase Opportunities

Sponsored Products

Digital Screens

Drive disruption

Amplify communication and in-store theatre for new launches and promotions to drive impulse purchase and build the basket

Retain Regular Customers

Nail the basics of availability and value

Maximise availability of key lines to ensure favourites are always in stock and continue to remind customers of great value

Evolve Dark Premix for Next Gen

Liquids that meet their tastes

Keep pace with flavour trends and product experiences to make them relevant in more occasions

Brands that are relevant to them

Tailor existing brands and continue to develop new offers that resonate with next gen customers

Beyond Bourbon

Accelerate relevant darker spirits to give next gen customers options to discover

Sampling

Programmatic Advertising

Banner Advertising

In-store Radio

Programmatic Advertising

Banner Advertising

Sponsored Products

Programmatic Advertising

Banner Advertising

Sampling

Programmatic Advertising

Banner Advertising

Digital Screens

Programmatic Advertising

Banner Advertising

Sampling

Spirits

Evolve Spirits Premix for Next Gen Opportunities

Liquids that meet their tastes

Keep pace with flavour trends to deliver liquids that suit evolving Next Gen taste preferences

Brands that meet their aspirations

Amplify existing brands and continue to develop new offers that build relevance amongst next gen customers

More options for MilZ Social Occasions

Evolve light spirits to be seen as a sessionable alternative and position as edgy and sophisticated

Retain Regular Customers

Deliver Value and Discovery

Remind customers that we are the spirits destination by delivering best-in-class availability and value everyday

Deepen Engagement

Capitalise on the on-premise Agave trend

Continue to create excitement and drive discovery as the Agave trend continues to thrive

Confident Mixing

Break down the barriers to Cocktailing by bringing excitement and simplification

Programmatic Advertising

Banner Advertising Sampling

Programmatic Advertising

Banner Advertising

Digital Screens

Programmatic Advertising

Banner Advertising Sampling

Programmatic Advertising

Banner Advertising

Sampling

Programmatic Advertising

Sponsored Products

Sampling

Programmatic Advertising

Digital Screens

Sampling

Consumption occasions are important in most categories, but they are fundamentally important in liquor when understanding why our customers choose a category, brand and ultimately a product to purchase and consume.

Understanding how our customers are choosing to spend their social time provides a blueprint for us to deliver the most relevant products and experiences to enhance these special moments.

That said, occasions aren’t static and will continue to evolve, driven by lifestage, macro-economic and social influences and it’s vital we have our finger on the pulse.

Most recently, as cost-of-living pressure continues to mount on Australian households, customer behaviour is shifting to manage budgets. Q3 saw a reduction in off-premise occasions per month across the country versus last year, being felt most with Older Millennials and Generation X who hold approximately 60% of household debt.

When the on-premise channel reopened following COVID lockdowns, we unsurprisingly saw the share of on-premise occasions grow. Since then, share of occasions have plateaued at ~26%, with pubs accounting for the lion’s share.

As the challenging economic environment continues, our eyes will be on whether customers choose to socialise at home rather than on-premise to stretch their dollar further.

Throughout Q3, we have seen further shifts in occasion dynamics and performance of product categories. This drop in total occasions has been largely driven by the Relaxed In Home Occasions which could indicate that customers are reducing “everyday” consumption. Conversely, social group occasions, both relaxed and higher tempo, have increased since last year.

These shifts are due in part to a reluctance to socialise during COVID in Q3 2022 but may signal a trend that we will see across the next 12-18 months as Australians continue to reduce more common occasions and “save up their consumption credits” for social events and get-togethers.

Relaxed In Home Occasions

While they have declined, Relaxed In Home Occasions still represent close to 80% of off-premise occasions and are critical to the industry across most categories. In these occasions, customers are most often consuming liquor with a meal or to wind-down with their partner at the end of the day while watching TV or sport. These occasions are particularly important for retaining core older customers, purchase frequency and volume.

With Partner Accompanying a Meal

These occasions occur equally throughout the week and are key for older customers who account for 71% of occasions. From an emotional perspective, the need to relax and unwind and savour their drink are most

prevalent while they spend time with their partner. Functionally, (apart from a taste they love which is the key need across most occasions), it is not surprising customers are looking for a beverage that goes well with food and goes down easy.

This is a key occasion for Red Wine (Shiraz), White Wine (Sauvignon Blanc), Beer (Full Strength Australian).

Partner Watching TV/Sport

Occurring most often in the evening from Friday-Sunday, customers are looking to relax with a drink that they love and that goes down easy but can be enjoyed slowly.

Those aged over 50 account for 75% of these occasions and 35% of customers purchase through ‘big box’ retailers most often as part of a stock up shop.

From a category perspective Beer (Full Strength Australian) and Spirits (Whisky) both play key roles here.

“Occasions aren’t static and will continue to evolve driven by lifestage, macro-economic and social influences.”

At a glance

Relaxed In Home Occasions

With Partner Accompanying a Meal

• Monday-Sunday

• Customers aged 50+ account for 71% of occasions

• Emotional needs: Relax & Unwind, Savour the Drink

• Functional needs: A taste I love, Goes well with food, Goes down easy

• Categories: Red Wine (Shiraz), White Wine (Sauvignon Blanc), Beer (Full Strength Australian)

Partner Watching TV/Sport

• Friday-Sunday (Evenings)

• Customers aged 50+ account for 75% of occasions

• Emotional needs: Relax & Unwind

• Functional needs: A taste I love, Goes down easy, Can be enjoyed slowly

• Categories: Beer (Full Strength Australian), Spirits (Whisky)

Social GetTogether Occasions

These growing occasions are key for attracting younger shoppers throughout the year and during key event weeks. Key factors in determining sub-category and brand preference are the energy level of the occasion as well as the customer’s familiarity with the group.

Small Group Relaxed at Home

38% of customers who participate in these occasions are under 40 and they most likely occur across the weekend with 46% consuming three or more drinks.

The occasion generally involves 2-3 people and often includes food. Besides spending time with friends and family, customers are seeking to relax over a drink that is popular with the group.

This is a key occasion for Beer (Full Strength Australian, Mid-strength), Spirits and Premix.

Large Group Special Out of Home

These are key occasions for younger customers with under 40s representing 50% of these, and almost exclusively occur on the weekend. These are higher tempo occasions with customers looking to celebrate and bond with friends. It’s important for drinks to be popular with the group, premium and sessionable with 48% consuming five or more drinks.

Spirits (Vodka), Light Premix and Beer (Full Strength Australian) are all very prevalent on these occasions.

What does it all mean?

Our customers are having fewer beverage occasions and the reasons are varied. Some of these are out of our control, most aren’t. We need to understand how our customers choose to spend their social time better than ever before to deliver products and experiences that connect with their functional, emotional, health and social needs. The brands and retailers who do this will be considered more often for these moments by our customers. And it all starts with understanding the occasion.

“Social group occasions, both relaxed and higher tempo, have increased since last year.”

At a glance

Social Get-Together Occasions

Small Group Relaxed at Home

• Saturday-Sunday often including food

• Customers aged under 40 account for 38% of occasions

• Emotional needs: Bond with friends/ family, Relax & Unwind

• Functional needs: A taste I love, Popular with the group

• Categories: Beer (Full Strength Australian, Mid-strength), Spirits or Premix

Large Group Special Out of Home

• Almost exclusively Saturday-Sunday

• Customers aged under 40 account for 50% of occasions

• Emotional needs: Celebrate, Bond with friends/family

• Functional needs: Popular with the group, Premium, Sessionable

• Categories: Spirits or Premix (Vodka, Light Premix), Beer (Full Strength Australian)

In the News

Payment term support for small suppliers

Endeavour Group has made the 14-day payment terms for its small suppliers permanent, following the introduction of the pandemic support initiative in March 2020. These terms will support Australian suppliers who receive payments from Endeavour Group of less than $1 million, with less than $10 million in annual turnover.

More than three years on from the announcement of the first lockdowns and pandemic-related restrictions, Endeavour Group CEO and Managing Director Steve Donohue said recent years have presented a range of challenges for small suppliers across the industry.

“In March 2022 we announced that we would extend 14-day payment terms until

June 2023, but in response to supplier feedback over the last year, we are pleased to have made the decision to keep them in place for good,” Donohue said.

“While lockdowns seem like a distant memory now, the flow-on effects for our small suppliers cannot be underestimated.

“In order to have a vibrant drinks industry, it is important these businesses are given every opportunity to succeed. We are committed to working in close partnership with our suppliers to get their products to more people right around Australia.”

We are currently in the process of reviewing all small supplier information to confirm eligibility and if you haven’t heard from us yet our category teams will be in touch soon.

Responsible Sourcing Policy Refresh

Endeavour is committed to upholding and respecting the rights of all workers, including those in our supply chain. This month we released our refreshed Responsible Sourcing Policy. Our new policy combines the previous Responsible Sourcing Policy and Standards into one policy document, and we have also released

Responsible Sourcing Program Guidelines to help our supply partners understand their requirements to meet our policy. We encourage our suppliers to familiarise themselves with the updated policy and to reach out to the team at humanrights@edg.com.au with any questions.

In the News

Dan Murphy’s second annual Decoded Spirits Awards

Dan Murphy’s Decoded Spirits Awards have been announced, revealing 19 winners from more than 457 entries.

The 14-strong panel of experts blind tasted and identified the best of the best, and for the first time this year, judges have introduced a value pick across the 19 categories, ensuring customers shopping at all price points can participate in the campaign.

Dan Murphy’s Spirits Assistant Category Manager and Decoded Spirits judge Dom Patterson said this year’s awards were all about ditching the jargon and serving the best spirits from around the world, straight up.

“We are delighted to see the Decoded Spirits Awards enter their second year, as they are an important way to continue to demystify what is an incredibly exciting, yet sometimes overwhelming category for our customers,” he said.

“While all this year’s winning products represent exceptional value for money, it is fantastic to be able to showcase the best value options within each judging category too, so there really are options to suit all tastes and budgets.”

The full list of winners and value picks in the 2023 Dan Murphy’s Decoded Spirits Awards can be found here

In the News

Helping Aussies in need through GIVIT

Endeavour Group has named GIVIT as its community giving partner for the next three years, with 100% of funds raised through customer and team events to be distributed by GIVIT to people in need across Australia. The partnership has already seen more than $2 million in corporate and customer contributions donated since 2019 through the Dan Murphy’s gifting hub, donation tins at cash registers in stores, brand partnerships including the BWS ‘snag a donation’ campaign, Hughie beer’s ongoing efforts with $2 donated from every case sold at BWS and Dan Murphy’s, and annual National GIVIT Day at BWS and Dan Murphy’s stores across the country.

Dan Murphy’s has also donated more than half a million dollars’ worth of in store advertising to GIVIT over the last 12 months, creating direct connections with customers at their point of purchase.

In the News

Restoring our Great Barrier Reef

ALH partnered with XXXX to raise funds for the Great Barrier Reef Foundation in April across 138 of our QLD venues. The Great Barrier Foundation is an Australian non-profit organisation established in 1999 that brings together people and science to save the Reef and its marine life.

A donation of $0.50 from all schooners of XXXX sold in the month raised an incredible $93,292 to assist with the ongoing regeneration and restoration of a natural, Australian icon for current and future generations to appreciate.

Doing our Brewery Duty

With cost of living on the rise, ALH Hotels, together with Lion, helped to ease the pressure on locals – doubling customers’ interest in their classic beers, with Brewery Duty’s “shout a mate” offer.

Launching at a time while Australians were particularly focused on the pressures on their wallets, the deal saw two beers for the

price of one made available on selected Lion beers across all ALH venues in eligible States in Australia - a cost of living measure that all Aussies can get behind!

Redeeming Brewery Duty members are sent a “buy one and share a beer with a mate” offer to use at their local ALH pub and will have been running from May 8 - June 24th.

In the News

endeavourX invests in games and entertainment company Fortress

Endeavour Group’s digital and e-commerce arm, endeavourX, has invested in Fortress, taking a minority shareholding in the innovative Australian games culture and entertainment business. The investment from endeavourX will assist Fortress to accelerate the growth of the brand from their original venue in Melbourne, with a brand new venue having opened to the public in Sydney, in addition to pursuing a range of B2B and B2C initiatives aimed at capitalising on the growth of esports, gaming and games culture across Australia and internationally.

Often referred to as a ‘pub for zoomers’, Fortress Games is the Southern Hemisphere’s largest video gaming and esports entertainment franchise. In Sydney, the venue is set across almost 3,000 square metres with a licensed tavern, arcades, video game booths, board game areas and

a state-of-the-art esports arena for gaming tournaments. It’s a similar model in Melbourne, with the flagship store established across 2,700 square metres.

“Fortress brings people together in a technology-led space, while still offering the best things guests expect in a traditional hospitality venue. Technology will continue to change the nature of hospitality and socialising, and Fortress has found an innovative way to use technology to enable a combination of gaming experiences and human connection,” said Endeavour Group CEO and Managing Director Steve Donohue.

“Our vision is to be the leading platform enabling social occasions, and we are committed to continuing to innovate to bring people together, which is why this investment aligns so well with our strategy,” Donohue said.

In the News

Swansea Dan Murphy’s is now home to an EV fast-charging station!

Made possible by Australia’s largest fastcharging electric vehicle network, Evie Networks and powered by 100% renewable energy, these fast chargers provide drivers with up to 50 kilometres of driving range in only 10 minutes of charging.

Dan Murphy’s Managing Director Agnieszka Pfeiffer, said Swansea would be the second store to install EV chargers, following the success of the charging station at the Batemans Bay store, which launched in 2020.

“We have seen an increased demand for our EV charging in Batemans Bay from both locals and tourists alike.

“Range anxiety is a consideration for many when making the decision to purchase an EV, and our national network of stores means we are well-placed to address that

issue by providing charging options for our customers, particularly in regional and holiday destinations.

“The EV charging initiative will be trialled across a number of key Dan Murphy’s locations nation-wide, and this is all about providing our customers with an improved shopping experience, while making our stores more sustainable for the long-term.”

Parma for a Farmer

ALH Hotels has raised $113,505 for Rural Aid’s Parma For A Farmer, and we were delighted to present their CEO John Warlters with a big cheque at Brisbane’s iconic Breakfast Creek Hotel last week - over a beer and a parma/parmi of course!

A huge thank you to all our guests who joined us at ALH Hotels across the country in February and contributed to this campaign which will provide valuable support to farmers in need.

Getting GTIN right

Supplier obligations

We’d like to take this opportunity to remind all suppliers of the required tasks involving barcode (GTIN) management.

If an article is being onboarded and is new to Endeavour, or if an existing article has a new barcode (e.g. with a Wine vintage change) this will need to be registered within our operating systems as soon as possible, ideally before the article enters our supply chain.

To action this, we require a Barcode Verification Report for every new barcode to be entered into Partner Hub so that we can onboard it. This will allow the article to scan in stores at our registers.

Verification Reports can be supplied by GS1 or GS1 Accredited Vendors and Vendors certified by capable agencies of providing a verification service.

Reports that do not pass, as well as reports older than 12 months, will not be accepted.

Reminder: If a barcode is already assigned to an article in Endeavour, it cannot be reused for another article. Here

our

Ian “Guv” Sprawson and Susan Lewis, two of

Merchandise Assistants, work closely with suppliers everyday to navigate our systems and processes. With many years of experience, Guv and Susan have a wealth of knowledge to assist you.

Susan Lewis and Ian Sprawson Merchandise Assistants

Engagement Windows

Engagement Windows are a time that our Category Managers have set aside to review product submissions. During the submission review, they will work with you on the correct in-store date based on product availability.

With our new agile review process, and to enable speed to market on the most exciting products, the in-store dates are not necessarily tied to the Engagement Window dates.

We also encourage you to continue to share any of your most exciting and innovative products with your Category Managers as they are developed, even if outside of a published Engagement Window.

Please note that Engagement Window timings may change based on alterations to our ranging plans.

Upcoming Engagement Windows

Engagement Windows

July 2023

September 2023

Engagement Windows

Engagement Windows

December 2023

Partner Hub

We use Partner Hub to communicate Range Review Engagement Windows. You can now find these Windows within the ‘What’s New’ section from the home page of Partner Hub. Click here for a direct link to this page.

Leadership Team

Name Position

Email

Tim Carroll Director - Merchandise & Buying tim.carroll@edg.com.au

Bree Coleman General Manager - Merchandise Transformation, Range & Customer Value bree.coleman@edg.com.au

Gill Webb Head of Beer & Cider gill.webb@edg.com.au

Georgia Stott Category Manager, Trading - Beer & Cider (BWS) georgia.stott@bws.com.au

Darren McKenzie Category Manager, Trading - Beer & Cider (Dan Murphy’s) darren.mckenzie@edg.com.au

Beer & Cider

Billy Ryan Category Manager, Customer Discovery billy.ryan@edg.com.au

Jody Liddle Category Manager, Range - Commercial, Craft, Local & Cider jody.liddle@edg.com.au

Nerissa Budynek Category Manager Strategy and Commercial Beer & Cider nerissa.budynek@edg.com.au

Sarah Hall Head of Spirits, Premix & Complementary Categories sarah.hall3@edg.com.au

Michael Vagli Category Manager, Trading - Glass & Premix (Dan Murphy’s) michael.vagli@edg.com.au

Fahime Durbali Category Manager, Trading - Glass & Premix (BWS) fahime.durbali@edg.com.au

Spirits / Premix / Complementary Categories

Hamish Fyfe Category Manager, Range - Premium Craft & Local Spirits (EG) hamish.fyfe@edg.com.au

James Duvnjak Category Manager, Range - Mainstream Glass (EG) james.duvnjak@edg.com.au

Stephanie Petracca Category Manager, Range - Premix (EG) stephanie.petracca@edg.com.au

Lance Friedman Category Manager, Complementary Categories (EG) lance.friedman@edg.com.au

Leigh Firkin Head of Commercial Wine leigh.firkin@edg.com.au

Mathew Young Category Manager, Trade - Wine (BWS) mathew.young@edg.com.au

Kristina Poljak Category Manager, Range - Wine (BWS) kristina.poljak@edg.com.au

Wine – Commercial

Ben Lafford Category Manager, Red Wine & Cellar (Dan Murphy’s) ben.lafford@edg.com.au

Darren Leivers Category Manager, White, Rose, Zero Alc & Cask (Dan Murphy’s) darren.leivers@edg.com.au

Tim Yu Category Manager, Champagne, Sparkling & Fortified Wine (Dan Murphy’s) tim.yu@edg.com.au

Wine – Fine Wine

Name Position Email

Andrew Shedden Head of Fine Wine andrew.shedden@edg.com.au

Ian Wolfe Category Manager (EG) - WA & SA ian.wolfe@edg.com.au

Tim Merrett Category Manager (EG)NSW, VIC, QLD & TAS tim.merrett@edg.com.au

Nicholas Rose Category Manager (EG) - Imported Wine nick.rose@edg.com.au

Ramon Gunasekara Category ManagerLangton’s Domestic Wine ramon.gunasekara@langtons.com.au

Jesper Kjaersgaard Category ManagerLangton’s Imported Wine jesper.kjaersgaard@langtons.com.au

Eleni Hatzigrigoriou Category Manager, eCommerce (DM’s) eleni.hatzigrigoriou@edg.com.au

eCommerce Team

Camille Singh Category Manager, eCommerce (BWS) camille.singh@edg.com.au

Sarah Linhart Category Manager, Subscriptions (EG) sarah.linhart@edg.com.au

Lachlan Brahe Head of Retail Media lachlan.brahe@edg.com.au

MixIn by Endeavour

Rhiannon Hart Production & Compliance Manager rhiannon.hart@danmurphys.com.au

Steve Jones Supplier Partnerships Manager steve.jones@edg.com.au

Jarrod Holt General Manager, Commercial jarrod.holt@edg.com.au

ALH Hotels

Andy Gupta National Merchandising Manager andy.gupta@alhgroup.com.au

ALH Merchandise Team merchandisingteam@alhgroup.com.au

Merchandise Assistants - Merchandise Assistants egmerchassist@edg.com.au

Marketplace - Marketplace Team partner@endeavourmarketplace.com.au

Product Data & Content - Product Data Team

product.data@edg.com.au

Back Issues

Edition 1

March 2021

Feature article:

It’s a generational thing

Click here to view.

Edition 2

July 2021

Feature articles: Get to know our premium customers

Low and no goes mainstream

Click here to view.

Edition 3

October 2021

Feature articles:

Peek into the future with leading trends

Interview with Claire Smith, Director endeavourX

Click here to view.

Distilled.

Edition

Edition 7

September 2022

Feature articles:

MixIn: Our retail media business

Christmas F22: Predictions

Click here to view.

Edition 8

December 2022

Feature articles: Introducing Dan’s Daily Why sustainability matters more than ever

Edition 9

March 2023

Feature articles:

Rethinking retail through design

Investing in our hotels

Click here to view.

Edition 4

December 2021

Feature articles: Making magic with Marketplace

Building social brands

Click here to view.

Edition 5

March 2022

Feature articles: A Christmas retrospective Innovation within industry

Click here to view.

Edition 6

June 2022

Feature articles: Supplier of the Year Award winners and finalists

Insights Report: Moderation

Click here to view.