Endeavour Food & Agriculture

Page 35

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EMPOWERING COMMUNITIES WRITTEN BY DJAMIL BENMEHIDI

For those of us fortunate enough to enjoy comfortable lives of plenty in the front seat, it can be easy to forget, when we’re taking a few minutes out between morning meetings, that billions of people are not so fortunate. Global poverty is an ongoing crisis which blights us all. That isn’t to say that great progress hasn’t been made over the past 20 years, during which 2 billion people have been lifted out of extreme poverty. However, finding a way to reach out to the near 800 million – around 12% of the world’s population – who remain destitute has seemed almost too big a task to be possible. That is, until now. Endeavour Magazine | 35


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