Endeavour Magazine December 2022

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Editor’s Note

December is always an eventful time of year, due to Christmas, and the year coming to an end. However, unlike previous Winters, the Qatar 2022 World Cup is in full swing. Across the world, countries are coming together and uniting around one of the most beloved sports in the world. As an international magazine, it is great to witness how many global entities gather in one celebration. In this month’s issue of Endeavour, we take a look at Kahramaa: Qatar’s Department for Water and Electricity. It goes without saying that with millions of fans flocking from around the world, the work of this department is now more than ever vital to the running of the country.

Across the pond, we have also looked at two key players in the Canadian Mining Industry: Procon Mining and NWT & Nunavut Chamber of Mines. Both of these Canadian mining companies demonstrate a willingness to be respectful of the land around them, whilst still surpassing their project objectives. Striking a balance between moral judgement and customer satisfaction is what makes the mining industry so successful. This is a negotiation which is vital to the survival of the sector, and brings both Procon and NWT great prosperity.

The hospitality and food industry has also been a highlight of the magazine, as we witness the luxurious capabilities in Pakistan’s Bahria Town, demonstrating the latest innovations in suburban living. Massy Stores is also a key component of the Trinidad and Tobago food sector, providing brilliant services and produce across the two respective islands.

In other news, we have also featured in this issue a write-up of the world’s latest supercar: the Rimac Nevera, demonstrating the best of the motoring world’s capabilities. Whilst in great contrast, our Amazing World features the Soyal Ceremony: a Winter Solstice ceremony which brings together ritual and hope for the new year.

Lastly, on behalf of the whole Endeavour team, Merry Christmas and a happy new year to all our readers!

by Lucy Pilgrim

Asia

Jiang Zemin has died in the final week of November in Shanghai. Zemin oversaw a major turning point in China’s recent history, as he vastly opened up China to the rest of the world and subsequently saw exponential growth.

A statement from the Chinese Communist party reports that he died of leukemia and multiple organ failure. The statement further added that he was recognised as an “outstanding leader with high prestige” and “a long tested Communist fighter”

Zemin’s rise to power was a consequence of the bloody 1989 crackdown on demonstrators in and around Beijing’s Tiananmen Square, which led to China’s ostracisation on an international level. The protest ignited a great power struggle at the top of the Communist Party, between hard-line reactionaries and reformers. Consequently, Jiang was appointed as a compromise, in the hope that he would unite hardliners and more liberal members.

June. The handover period shall approximately be seven days, partly to test if the station is capable of housing six astronauts.

The newly-appointed astronauts launched from the Jiuquan Satellite Launch Centre in Northwest China, in Shenzhou-15 spacecraft, also known as ‘Divine Vessel’. It is the final mission, out of 11, that are required to assemble the station which is expected to operate for around a decade.

Three astronauts have taken off for the space station in Tiangong, marking its first in-orbit crew handover. The trip will be the second permanently inhabited space post following the Nasa-led international Space Station from which China was excluded in 2011.

The new crew will live on the station for six months, taking over from others who arrived in

A major Pentagon report has revealed that China’s supply of nuclear warheads has surpassed 400 in just a short period of time. Beijing in particular is focusing on accelerating its nuclear expansion as it aims to challenge the US.

In 2020, it was believed by the US, that China had approximately 200 nuclear warheads, expecting it double over the next ten years. However, in just two years, China has reached that quantity. If they continue at this rate the Pentagon has predicted they could obtain 1,500 nuclear war heads in the next 12 years.

As the world’s most populated country, China is using its military expansion as a tool to create an international system that would favour its global perspective, posing the “most consequential and systematic challenge to US national security.”, according to the Pentagon report.

A senior defense official has said that “We see a set of capabilities taking shape, and new numbers in terms of what they’re looking to pursue, that raise some questions about what their intent will be in the longer term.”

Former Chinese leader dies aged 96.

China sends new crew into space on the Shenzhou 15.

China could have more than 1,500 nuclear warheads by 2035, according to the Pentagon.

Africa

Rescued by Spanish coast guards in the Canary Islands, three people were stowed on the rudder of a ship that had travelled from the Nigerian coast.

The coast guard that rescued the men took a photograph which depicts the vast size of the oil and chemical tanker, named the Althini II. The tanker arrived in Las Palmas, Gran Canaria, and according to Marine Traffic, this would mean they spent a staggering 11 days on board the ship. Subsequently, they were taken into and attended by the health services.

The Canary Islands, owned by the Spanish, are a popular gateway for African migrants that aim for Europe. According to Spanish data, migration by sea to the Island jumped increased by 51% in the first five months of 2022, compared to the previous year.

London’s Horniman Musuem has returned its entire collection of Benin Bronzes to the Nigerian government. The artefacts were stolen in the late 1800s by British colonialists after they invaded the Kingdom of Benin, in what is now known as Nigeria. The Museum is returning six pieces to the Nigerian government, and signing over ownership of a further 66 pieces.

A member of the National Commision for Museums and Monuments, Abba Tijani, commented the following: “To enable these objects is to be displayed in museums, for people to see and for people outside the country to see, in the context of where they have been looted is a significant moment for us.”

The return of the artefacts comes after the resurgence of the ‘Black Lives Matter’ Movement in 2020, which highlighted the issue in the attaining of certain objects that have been displayed in Museums for hundreds of years.

Many Nigerians are unimpressed with the redesigning of the local currency, which was introduced by the central bank to deter counterfeiting and hoarding of large sums outside the bank operations.

Nigerian President Muhammadu Buhari unveiled the redesigned 200, 500, and 1,000-naira notes in the final week of November. Despite causing controversy, Buhari is confident in the redesigning of the notes, stating, “the new Naira banknotes have been fortified with security features that make them difficult to counterfeit.”

There are very few changes, appearance-wise, from the previous notes. The design of the 1000 naira note features a national coat of arms and the headquarters of the central bank, which is largely unchanged. Small differences can be found in the colour, changing from a brown underprint to blue.

Nigerian government receive their artefacts back from museum in London.

Three people survived an 11-day trip sat on a tanker’s rudder.

Nigerians not happy with redesigned banknote.

The Senate has voted 61 to 36 to pass the Respect for Marriage Act, which will solidify the protections for same-sex and interracial marriages in federal law.

The vote was made up of 49 Democrats and 12 Republicans, that came together to support a historic piece of legislation, which prohibits states from denying “out-of-state marriages on the basis of sex, race, ethnicity or national origin.” Alongside same-sex marriage, the Respect for Marriage Act also “repeals and replaces” any federal language that defines marriage as between individuals of the opposite sex.

Senate Majority Leader Chuck Schumer, in a speech before the vote, congratulated the bill’s bipartisan support: “For millions of Americans, today is a very good day. An important day. A day that’s been a long time in the coming”.

Mexican authorities searching in the Gulf of California for two missing Americans.

Two Americans have gone missing after taking a kayaking trip off the coast of Puerto Penasco, in the Gulf of California. It is still unknown as to exactly where the couple went missing.

Puerto Penasco is known by many as Rocky Point. It is a popular fishing and resort city, south of Arizona. The state coordinator for the civil protection agency of the Mexican state Senora, stated on Twitter: “The search will be reinforced with reconnaissance flights from the Navy and by land from the Secretary of Public Security and the municipal authorities of Puerto Penasco.”

The missing couple are named Yeon-Su Kim and Corey Allen. Kim is a forestry professor at Northern Arizona University. Corey Allen is Kim’s husband, according to the verified GoFundMe set up to raise funds to help the search.

Stewart Rhodes, leader of farright militia named Oath Keepers, has been found guilty of plotting to deter US president Biden from taking office in the 2020 election.

After a two-month trial, a jury has found Rhodes guilty of rare seditious conspiracy. This took the form of an armed rebellion to try and maintain Donald’s Trump power as US President. The trial is tied up in the wider trial of the US Capitol riots.

There were 3 other actors in Rhodes trial: Jessica Watkins, Kelly Meggs and Kenneth Harrelson. Both Watkins and Rhodes entered the White House during the riots. Consequently, both Rhodes and Meggs now face a maximum 20year sentence.

Same-sex marriage protected by bipartisan bill passed by the Senate.

Leader of far-right militia found guilty of sedition.

Middle East

Qatar Energy to supply natural gas to Germany.

Qatar Energy and Conoco Phillips have recently signed a deal that with supply Germany with two million tons of liquified natural gas (LNG) for at least 15 years, starting from 2026.

Amongst the World Cup, Qatar is also experiencing big events with this agreement, as it is the first supply deal from Qatar’s North Field Expansion Project that is going to Europe. The agreement means that Germany will be supplied with two million tons of LNG every year, travelling from Ras Laffan in Qatar to Germany’s northern LNG terminal at Brunsbuettel, according to Qatar Energy’s chief executive.

The deal comes at the right time, as many of European countries try to replenish fuel supplies that have diminished due to the Ukranian war. German Economy Minister, Robert Habeck, has said that the timings of “fifteen years is great”, adding “I wouldn’t have had anything against 20 [years] or longer contracts.”

Egypt Call for the Rosetta Stone to be Given Back

The Egyptians are demanding the repatriation of the Rosetta Stone, as one of the most important pieces in the Museum, due to its role in deciphering hieroglyphics.

Monica Hanna, Dean of the Arab Academy for Science, Technology & Maritime Transport, said “the British Museum’s holding of the stone is a symbol of Western cultural violence against Egypt.”

The Rossetta Stone was taken during imperial battles between Britain and France. In the wake of Napolean Bonaparte’s military occupation of Egypt, the Rossetta Strone was uncovered by French soldiers in 1799. It was discovered in the northern town of Rashid, known at the time by the French as Rosetta. Later in 1801, the British took the stone from the French after defeating their forces in Egypt. It was taken along with a dozen other antiques as part of a surrender deal.

How has hosting the World Cup changed Qatar?

There have been great infrastructural and cultural changes to Doha, Qatar’s capital, since hosting the 2022 World Cup. Approximately $220

billion has been pumped into completely changing Qatar’s landscape, which include a brand-new metro system, alongside hundreds of new hotels, and not to mention eight state-of-the-art stadiums. Such mammoth constructions include the 974 stadium. This quirky build is environmental conscious, as it is made up from 974 shipping containers, which shall be taken down once the World Cup comes to an end. Its name also comes from the fact that 974 is Qatar’s dial code, signifying its newfound international status.

However, ever since agreeing to host the World Cup twelve years ago, Qatar’s culture has been under inspection from international communities, subsequently becoming more exposed to global ideas and norms. Furthermore, by hosting the World Cup, Qatar has been put under pressure to enact legal changes. Evidently, they have chosen to dismantle the Kafala system, which subsequently eases control over labour and increases worker’s rights. Therefore, Qatar is taking small but noticeable steps in altering its culture.

Europe

The recent 2021 Census has found that fewer than half of population of England and Wales would describe themselves as Christian.

The quantity of people who said they were Christian was 46.2%, a measurable decrease from the 59.3% in the last census in 2011. On the other hand, the number of people who said they had no religion increased to 37.2%, a sizeable increase from the 25% in the last census a decade ago.

Additionally, people who said they were Muslim rose from 4.9% in 2011 to 6.5% in 2021, contrasting the Christian decrease. It was also found that nearly 40% of people have no religion, identifying as either Atheist or Agnostic. This signifies a turning point in the scope of religion in England and Wales.

Ukraine looks for more aid from NATO.

The momentous drug, lecanemab, is the first drug that has been found to slow the destruction of the brain in Alzheimer’s patients, heralded as a medical background.

The research is a turning point as it ends decades of difficulties, demonstrating a new era of drugs in Alzheimer’s and dementia. Lecanemab works by attacking areas of protein, named beta amyloid, that builds up in the brain of Alzheimer’s.

The impacts of the drug are a debated subject in the medical world. The medicine is only having a small impact on majority of patients. Furthermore, the drug only works in the early stages of the disease, so most would miss out without spotting it early on.

Nevertheless, it is still historic as it is the best progress in targeting the debilitating disease for more than thirty years.

Ukraine looks for aid in air defence systems and power transformers, as Russian forces advance on various fronts.

As Kyiv temperatures plummet to freezing, President Zelensky urges that Ukranian forces are facing a difficult situation as they defend against Russian advances. Meanwhile, NATO members promised more weapons to the war-ridden country and equipment to help restore electricity infrastructure damaged by Russian attacks.

Zelensky’s general staff said its forces had repelled six Russian attacks in a 24-hour period on the eastern Donbas region, whilst the Russian military shelled the right bank of the Dnieper River and Kherson city further South.

US and European officials have said that their talks would focus on non-lethal aid such as fuel, medical supplies, and winter equipment. US officials also said they offer $53 million to purchase power grid equipment.

Less Than Half of the Welsh and English Population is Christian for the first time.

Breakthrough drug discovered to treat Alzheimer’s.

Written by Lucy Pilgrim

IMPROVING THE PALM OIL INDUSTRY: NDPE

In recent years, there has been a wave of awareness surrounding the damaging effects of Palm Oil and the vast number of everyday items that it can be found in. It is for this reason that the ‘No Deforestation, No Expansion on Peat, No Exploitation’ is so significant as it directly focuses on the effects of the Palm Oil Industry, creating a greener and safer space in the industry. Thankfully, the vital impacts of the NDPE are recognised by industry leaders, as 46% of the world’s largest palm oil producers and traders have made commitments to the NDPE. This entails the undertaking of more sustainable practices in order to make a real difference in the dangerous consequences of the Palm Oil Industry.

Palm Oil is an edible vegetable oil that is extracted from the fruit of Oil Palm trees (Elaeis guineensis). More specifically, crude palm oil comes from squeezing the fruit. Although Oil Palm trees are native to Africa, Indonesia and Malaysia now make up over 85% of the global supply, after being brought over as an ornamental crop approx. 100 years ago. As established, Palm Oil can effectively be found in at least 50% of the packaged products that we find on the shelves, from pizza to shampoo, so it can be difficult to avoid. This makes its impact even more detrimental as it is interwoven into the modern consumer market. Therefore, for us to truly understand the integral differences of the NDPE, it is first important to really get to grips with

the issues of the palm oil industry, and what the initiative combats.

No Deforestation: Firstly, palm oil is the cause of vast amounts of deforestation. Subsequently facilitating many potential impacts across the tropical belt, namely creating issues in biodiversity. Furthermore, the burning operations involved also hugely contribute to greenhouse gases in the atmosphere, greatly affecting the overall carbon dioxide levels.

No Expansion on Peat: The use of peat land is often an overlooked consequence of the palm oil industry. However, the growing use of peat land

stunts the opportunity for the growth of trees and biodiversity, which further contributes to deforestation. Once again, we can also witness the damaging effects on the environment as the mismanagement of peat lands that have occurred over recent years, means that the peat becomes a strong carbon source, emitting more carbon than it is able to absorb. Therefore, where possible, the restoration of peatlands is greatly encouraged.

No Exploitation: Finally, the NDPE also covers the social impacts of the palm oil Industry. In a nutshell, the production of palm oil can cause serious land grabs that cause a loss of homes and livelihoods. Furthermore, individuals who are involved in the production of palm oil are more often than not massively exploited. This includes workers, growers, and local communities across the entire process of palm oil. This section, therefore, places great importance on human and worker rights.

So, what does the NDPE initiative involve? So that each company can become integrally involved, they use an Implementation Reporting Framework (IRF).

The framework is effective in connecting companies along the supply chain together, including downstream companies, midstream companies, and upstream companies. This system allows the triad system of companies to communicate more efficiently and streamline progress. The IRF can also be used to monitor the commitments to the NDPE expectations. Subsequently, it reports on existing activities and initiatives in the supply sector of the palm oil process.

To complete the report, each downstream, midstream, and upstream company must first go through a set of questions, which helps highlight the methodology behind their practices. Additionally, they then provide the necessary information and data to fill out the profile briefs, so that they each demonstrate progress against five categories: known awareness, commitment and starting action, progressing, and finally, delivery. This encourages a supplier engagement process and holds each company accountable. Furthermore, the IRF brings together all the companies into a single streamlined

system, uniting every company involved in one commitment.

The impacts of the NDPE can be difficult to measure, as it touches so many different areas and companies. However, research into the Palm Oil Industry found a decrease of over 50% in deforestation rates between 2017 and 2017, in the top 10 palm oil growing companies in Malaysia, Indonesia, and Papa New Guinea.

This means that there are some inferences about the success of the NDPE and the effects it has had environmentally and socially. Although we have seen how important the NDPE has been, it is still vital that we continue to act in reducing the damaging effects of the Palm Oil Industry.

Sources: https://www.ndpe-irf.net/

https://www.carbonbrief. org/climate-change-anddeforestation-threaten-worldslargest-tropical-peatland/ https://www.proforest.net/ fileadmin/uploads/proforest/ Documents/Publications/ infonote_04_introndpe.pdf

https://www.spott.org/ palm-oil-resource-archive/ impacts/#:~:text=The%20 production%20of%20palm%20 oil%20can%20result%20in%20 land%20grabs,Read%20 more.&text=Palm%20oil%20is%20 one%20of,land%20uses%20in%20 the%20tropics.

https://www.efeca.com/wpcontent/uploads/2020/03/ Certification-Scheme-NDPEInfobriefing-5-Part-4-Final.pdf

Across the world, the distribution of water and electricity is the beating heart of any nation. This means that the corporations responsible must be highly adaptable in order to meet and exceed the developing infrastructure in each region. Kahramaa, Qatar’s sole general electricity and water supplier, welcomes this challenge, as it perseveres to evolve with the country’s rapidly growing infrastructure and technology. Considering the fact that Qatar is a predominantly man-made nation, Kahramaa is able to provide highquality and sustainable electricity and water that ensures the best services for its customers. Therefore, from the early 2000’s, a key path of progression has carried the company to the astounding forms of infrastructure and services available today, ensuring a steady stream of water and electricity.

Kahramma’s main focus is constant progression, primarily so that it can meet the needs of future generations and keep up with the rapidly changing infrastructure in Qatar. This is achieved by investing in world-class projects that increase the capabilities of existing plans, as well as sparking into action exciting electrical developments that accurately anticipate future needs in the sector. However, such goals are achieved by careful delegation between the company’s decision-makers, stakeholders, and valued customers, therefore respecting each part of the company. The vital achievements made by Kahramma are indicative of the successes that it has had over recent years. For example, the technical performance of the electrical network across 2020 demonstrates an unprecedented level of transmission and distribution of electricity, a measurement that greatly rivals many other countries. Similar achievements are also paralleled within the water sector that has added even greater dimensions to their yearly operations.

In line with the sustained transmission and distribution of electricity, Kahramaa also oversees a large variety of initiatives and projects that highlight the modernisation of the sector. Key projects include managing Solar Independent Power Producers, as well as Facility E, (a gas-fired power project). In regards to the company’s water systems, strategic mega-water reservoirs are currently being commissioned to ensure that a sufficient stream of water is available to the state. Such renovations are appropriate if the company are to maintain their status of exceeding the index of International Standards for Drinking Water according to the World Health Organisation.

Further afield, Kahramaa continuously implements initiatives so that there is greater and easier access to water across the country, particularly in metering and billing services. One of the many examples is the National Program for Conservation and Energy Efficiency, (Tarsheed) in which Kahramaa exceeded its targets of reducing per capita consumption of electricity, achieved only by the efficiency of its network of initiatives.

Furthermore, the Tarsheed initiatives mean that carbon emissions are greatly reduced, consequently resulting in financial savings. Kahramaa’s water initiatives also replicate a

similar story. The conservation of water present in district cooling has made a positive impact and increased the usage of treated wastewater for cooling purposes. To further increase its efficiency, Kahramaa also utilises state-of-art technology, such as reverse osmosis technology, for potable water production.

By looking at Kahramaa’s electricity and water supply technology in greater detail, we can really understand how they are ahead of the game in utility supply. In line with Qatar National Vision (QNV 2030), Kahramaa aims to achieve major expansion to their electricity network. By assessing this network there is a clear indication of growth, as the production totalled 10579 MW by the end of 2020. As a consequence of the great expansion in the electrical transmission network, the number of primary substations increased to 372 by May 2021, witnessing growth from the 139 substations in 2008. Distribution stations have also been on the rise, as there were over 18500 stations in 2020, which marks a 5% increase from 2019. The number of distribution stations is set to increase to over 23400 substations

by the end of 2026, to match the pace of urban development, economic activity, and national events. The latter is particularly important to track, as the connection of the transmission network is vital to important projects in the country, such as Lusail City, the Metro Project, New Port, and the 2022 World Cup. In the future, the transmission network is expected to integrate a new solar production plant in order to comply with the Qatar 2030 vision in two phases of increased electrical megawatt capacity.

Kahramaa’s water network is equally as impressive, with a clear strategy of development and management. As such, the company follows a holistic plan in hopes of reducing any water losses, both real and apparent, which have been in place since 2008. Such plans include improving the water distribution services from intermittent supply to uninterrupted supplies of water. Such effective strategies are further endorsed by a comprehensive water loss reduction program that was also introduced in 2008. This saw the development of district meter areas that implemented effective water balance, as well as leak protection programs

that allowed for continual drop tests. Overall, the transmission water network is reaching a total length of 1,440 km, functioning at high capacity and with great impacts across the nation.

When looking at the history of Qatar’s supply of water and electricity, we can gain an understanding of just how significant Kahramaa has become. Towards the late 1970s and early 1980s, the demand for a reliable and operationalised electricity supply became greater, particularly with the introduction of satellite power stations in Al Sailiyah and Doha Super South. Moreover, in the turn of the 1990s, Water and Electricity became centralised under the Ministry of Electricity and Water, where all related operations were domestic with labour sourced directly. This was a turning point, as it meant that Qatar became more self-reliant on its improving infrastructure. This materialised fully in 1997 when water and electricity operations were brought together under the umbrella of the Ministry of Education and Industry. Consequently, by the end of the 1990s, the legislative and administrative processes were put in place for the formation of Qatar General Electricity and Water Corporation, by which Kahramaa became fully established in July

2000. Ever since then, the corporate entity has gone from strength to strength. For example, in 2002 Kahramaa gained ownership of the power stations once owned by Qatar Electricity & Water Company. Furthermore, they have built up their repertoire by signing agreements with electricity and water suppliers to increase volumes and capacities in the long term, as well as beginning pumping water for 24 hours, providing an uninterrupted water supply. It is through Kahramaa’s history that we can see that the company has risen from a growing need for innovation and self-sufficiency, that replicates the rest of the country’s strengths in infrastructure and coordination.

Kahramaa has an astounding track record of enhanced performance, in order to meet the greatly increasing innovation of the Middle Eastern electricity and water supply. This is expertly achieved through vital projects that consistently make the lives of Qataris easier and more efficient. Furthermore, the variety of initiatives available ensures the best state-of-the-art technology is being used effectively, as they are vital in the running of Qatar’s society.

Written by Lucy Pilgrim

RIMAC NEVERA: MOTORING OF THE FUTURE

Just imagine a supercar that encompasses the epic expertise of Porsche and Bugatti, combined with the ultra-futuristic technology of Rimac. Well, you don’t have to look too far, thanks to the latest release of the Rimac Nevera, a thing of power and spellbinding speed. The Bugatti-PorscheRimac joint project is based in Croatia, at Rimac headquarters. As CEO of Rimac Automobilli, Mate Rimac is mastermind behind the project. Coming in a $2 million USD, it is the most up-to-date innovation of the motoring industry, blowing the term supercar out of the water, and creating the ultimate driving experience.

The Nevera is named after a mighty Mediterranean storm that occurs just off the Croatian coast. Much like its namesake, it is incredibly rare and spectacular, as the production of the hypercar is limited to just 150 vehicles. (The first one going to retired F1 driver Nico Rosberg). As expected, the car is incredibly powerful, primarily due to the fact that it is the brainchild of 3 supercar companies, consisting of 55% of the Rimac group (including Bugatti) and 45% of Porsche. It is therefore no surprise that the car contains a horsepower of 1,914 and a max power output of 1400 kilowatts, making it the most powerful car in the world.

This is all down to highly advanced technology, which means instead of using a single power source such as an engine, the Nevera has four separate sources of power, with an electric motor at each wheel. This is a highly efficient power source that can be used in two modes: sport and track mode.

The latter is particularly special, as it alters the steering, suspension, and braking, transforming it into an unstoppable force capable of reaching 258 mph.

When looking at the technicalities of the track mode in greater detail, it is achieved by precise temperature control that subsequently assigns where the power gets sent to. The track mode delegates the temperature to either the brakes or the battery and sufficiently controls power by monitoring the temperature of the two.

Although this is an overly simplified explanation, it still demonstrates the forethought and engineering that has taken place in the car. And yet for all its space shuttle-type features, it differs from a race car due to the inclusion of home comforts such as air conditioning, comfortable seating, and ample space in the front of the car.

The company was founded by Mate Rimac in 2009. Motors started simply as a hobby Mate

had, stemming from his garage. At just 20 years old, he converted a BMW 3 Series so that it could incorporate an electric powertrain.

This subsequently gained great media attention and even garnered interest from investors. Fast forward a few years, and the first model from Rimac was released: the Concept One. In production between January 2013 and November 2014, it was the world’s fastest production electric vehicle, until being taken over by its successor, the Nevera. In the future, Rimac plans to further work with Bugatti to advance the batteries and power of the car.

Fundamentally, The Rimac Nevera has set the bar in the motoring industry world with the best technological advancements currently available. It also provides evidence that a fully electric motoring world is not far off the horizon. Although it shall be plenty of time before the everyday individual can drive a vehicle with such electrical technology, the spark has certainly been lit.

Procon Mining & Tunnelling has established itself as a leading mining company since 1992. Primarily headquartered in Vancouver, Canada, it is situated at the heart of one of the biggest mining countries in the world, providing tantalising mining opportunities both at home and internationally. The company’s expertise in underground mining, as well as tunnelling and construction, means that they take on some of the most challenging projects in a way that is sustainable and inclusive. And yet, such a position in the mining industry did not just happen by chance. Here at Endeavour, we looked at Procon Mining and Tunnelling to see how they reached such a strong position in the mining industry.

Procon Mining prides itself on its capability to deliver ample mining and infrastructure solutions to the most complex of problems. Significantly, Procon can offer all their clients comprehensive in-house mining development. This means that each client can be sure to receive quality products and production systems that are cost-effective and work best for the client. Procon is therefore a diamond in the rough, whether it be materials, equipment, or the mobilisation of people, they are always willing to deliver to the best of their ability. In the past, this has led to obtaining projects that need barges, helicopters, or even light aircraft. Thus, whatever the operation, Procon is more than willing to use a diverse range of infrastructure to get the job done.

The same hands-on approach is also applicable to the location of their projects. Although they are primarily based in Canada, they have also developed hundreds of operations internationally, this means that they have faced the toughest environments, whether it be Greenland, The Kyrgyz Republic or even the Arctic. And yet, due to such an assorted range of locations and projects, Procon are well equipped with the appropriate infrastructure and strategy to overcome any challenges that may arise. This transpires in tasks such as primary and secondary ventilation, heating, process water, dewatering systems, mine power and much more, all completed inhouse and strategised by the Procon team.

Another vital sector of Procon that is worthy of recognition is their tunnelling and construction efforts, which is a natural and necessary progression of their developments in underground mining. The channelling and tunnelling expertise can be divided into hydroelectric and civil projects. Within these two bisectors, they focus on site establishment, drill and blast tunnelling, mass excavation, as well as soft rock drift cutting. Firstly, site establishment is an important but delicate part of the procedure. Many of their construction projects take place in environmentally sensitive areas, therefore much forethought goes into how they design and build projects so that the end product meets the client’s needs whilst still respecting their surrounding environment.

Secondly, clients can also bear witness to expansive drilling and blast tunnelling. So far,

Procon has completed an impressive 8,000m of drill and blast civil tunnelling construction, mainly taking place on hydroelectric projects in British Columbia, Canada. To deliver on clients’ needs, tunnel sizes range from 3.0 mW by 3.0 mH to 9.6mW by 9.8 mH. Key projects of this scale include the Forest Kerr Hydro Project, McLymont Hydro Project and Tyson Creek Hydro Project.

As well as focusing on construction, they also concentrate on deconstruction too, as mass excavation and soft rock drift cutting are also a noteworthy part of the business. The team are highly proficient in bulk excavation techniques used on underground ore handling and conveyance systems. Such projects include mass excavation of crushing chambers, conveyor accesses, powerhouses and civil infrastructure. Such mammoth undertakings encouraged the company to even greater heights, as the completed projects can structurally affect the landscape, which demonstrates how Procon remain mindful of the area around them.

As indicated by over 200 projects across the world, the last thirty years have witnessed Procon consistently adapt and build on each success. Since the early 1990s, they have demonstrated a

fantastic track record of reliable and safe delivery of projects that have accelerated the company to the unbeatable position that they are in today. The obtaining of Quebec-based Promec Minier Ltd. in 2018 was a particular stand-out moment, as it increased their capabilities and subsequently facilitated a greater capacity of people and operations, helping them serve their clients in the best way possible.

Despite their recent successes, Procon still consistently strives for developments in the mining process. As an industry leader, they feel it is only right that they pave the way for innovative solutions in the resource and construction sector, setting an example for Canada and the rest of the world. Currently, Procon’s focus is placed on developing valuable connections with its clients, as well as continuing to implement safe and sustainable mines across the world. This is also supported by a clear set of values and accountability that drive the business forward in the best way possible.

The values that underpin the company are greatly represented by Procon’s efforts in reducing any adverse effects on the environment that mining has, alongside social and cultural aspects. It is widely

recognised that historically the mining industry has had a detrimental effect on the environment. Therefore, Procon has a responsibility in ensuring that their projects and services protect the environment and meet established requirements to protect the planet.

This is enabled via strict policies that are integrated to minimise the overall consequences of their actions. Another vital branch of their values can be found in the great ways that they give back to their local community. Evidently, Procon is a benefactor of community investment, through numerous scholarships, donations and sponsorships. Thus, you cannot argue against the integrity and accountability they hold as a mining corporation, demonstrated by their ecoconscious practices and their commitments to the local community.

Refreshingly, Procon also holds the Indigenous community in high regard. The company places effort in areas of employment, procurement, and community relations that garner a symbiotic

relationship between the company and their Indigenous partnerships. This takes shape through economic benefits and capacity building that moves beyond compliance and creates respect. The inclusion of Indigenous cultures is measured through the Progressive Aboriginal Relations (PAR) program, which places a priority on Indigenous relations, as well as paving a way for reflection on how mining operations impact those around the company.

Overall, Procon are a shining example of how mining, and tunnelling, can be diversified and expanded to meet any need. This is also prevalent in the CSR of the company, as they place their surrounding area in high regard and make the best effort to preserve Canada’s natural beauty whilst also achieving great mining innovation. Thus, as we have seen, they are certainly not a one-trick pony, as they supply a range of operations in-house and reliably, maintaining their position as a trustworthy and leading mining entity.

As a financial hub of the world, many industries in Singapore greatly utilise the transport and logistics industry, as an exemplar of professionalism across the world. This is indicative of the number one standing that Singapore has in the global logistics sector, primarily due to its excellent positioning as a connectivity hub, and its relevance within the supply of many international businesses. Such a vast sphere of influence means that Singapore Logistics Association (SLA) can provide a strong network between companies in a way that is efficient and trustworthy, solidifying their expertise in the industry since its founding in the early 1970s.

First and foremost, SLA places connectivity and networking is the company’s primary focus. It is for this reason that their name was altered from Singapore Freight Forwarders to Singapore Logistics Association in 1999. This name was chosen to reflect the point of progression and the wide range of members that have continued to grow since the turn of the millennium. Today, SLA represents an impressive 600 logistics enterprises across the world. To each one of its associates, it remains committed to supporting and sustaining a vibrant and thriving habitat for successful logistics businesses. Such a habitat is sustained by appreciating the value of collaboration and participation, as each member is a vital building block of the entire system.

Associate members include both local and international logistics companies. This provides an array of active industry ideas, which SLA greatly values. Each treasured input helps formulate targeted programmes for each company, so they are prepared for any future challenges. This is guaranteed by SLA as they consistently revise their strategies and actively seek out forward-thinking initiatives that help implement progress and even transformation for each company.

This is most aptly demonstrated by what SLA calls ‘Strategic Thrusts’. As a set of values, it guides the company through professionalism and change. Firstly, SLA are great supporters of innovation and the use of advanced technology. This helps drive awareness of SLA’s brilliant work, whilst utilising the most state-of-the-art technologies. Secondly, as a logistics company, it is important to consider capacity building, as it helps rejuvenate businesses and supports human capital development, allowing businesses to meet and further surpass their potential. Finally, in keeping with the logistics sector in general, SLA greatly values internationalism. This opens the door to studying the best practices, as well as clearly identifying business opportunities that may not be immediately obvious to smaller companies in their isolation. Again, this emphasises the importance of a strong network that can provide guidance to elevate companies to the next level.

SLA was first founded in September 1973. Then named Singapore Freight Forwarders Association, it had a membership of 70 companies. With such an impressive membership from its founding, they

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participated in the PSA Quarterly meetings, which were at the time one of the leading port and supply chain businesses in the world. This enabled SLA to gain a greater understanding of the cooperation between the haulage industry and the ports. From then on, SLA went from strength to strength, becoming part of many international freight associations. During the late 1980’s, SLA took greater steps toward accountability by revising the SFFA Constitution, promoting Singapore’s reputation for integrity and high standards that have carried the company to where it is today.

The changing of the name to Singapore Logistics Association in 1999 was a highly significant event in the company’s history as the Constitution was also altered to reflect the wider scope of SLA’s enterprises. Subsequently, the early 2000’s bore witness to the creation and implementation of The Diploma/Certificate in Integrated Logistics Management, which taught and prepared a large group of young professionals for the logistics industry and was launched officially in February 2002.

Later on, in 2008, the SLA Training Centre was launched at the Spring Singapore Building. This marked a greater advancement from the previous diploma as it became more specialised and specific to the company. Over the next few years SLA could boast many more publications and events that brought together a variety of industry experts and academics, providing a reliable source of logistics knowledge.

To this end, in 2011, the company set up the SLA Lead Programme that effectively demonstrated the Strategic Thrusts of the company and was used throughout the business. More recently, SLA has organised and completed operations in Surabaya and Jakarta, as well as Beijing and Yinchuan, solidifying themselves as international entities. Finally, over the last few years, SLA has worked on their e-trading platform named HIVE: Highly Interconnected and Vibrant eTrade. This highly efficient network connects together 11 Logistics, Freight, and Transport Associations from ASEAN and other major trading countries. This particular initiative was expanded last year to benefit over 900 companies, making it an integral part of the business.

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As presented in their 50-year history, SLA greatly values the notion of education, offering great teachings in the expertise of logistics. It is therefore no wonder that they channelled their educational status into The Logistics Academy, a subsidiary of the company which was fully incorporated in 2010. The Academy is above all committed to providing quality training and lifelong lessons in the logistics workforce.

This is achieved by maintaining and continuously upgrading their Quality Management System that objectively reflects on how they organise the Academy so that it can continue to meet professional developments, as well as anticipate

future challenges. Furthermore, the Academy facilitates the creation of neutral platforms for the interest of members and logistics professionals that enables a sufficient networking platform.

Singapore Logistics Association is effectively committed to the active collaboration and participation of its membership. This means that not can they provide world-leading services for their clients, but they are also dedicated to passing on their knowledge to further advance the logistics sector. This is present through the countless initiatives that they offer their members, as well as the highly significant of The Logistics Academy, which brings together thousands of excited new professionals and paves the way for a bright future for SLA.

Located in Northeast Pakistan, Bahria Town is an exemplar of real estate business and luxury. The magic of Bahria Town is an amalgamation of forward-thinking infrastructure and a life of leisure, creating a better lifestyle for all of those involved. Sized at just over 100 miles, Bahria Town has approximately 250,000 customers. Consequently, the region strikes the perfect balance between business and community, as a highly efficient suburb that has been shaping many lives, as well as the Pakistani landscape, since 1996.

From the moment you step through the door, Baharia promises luxury that surpasses international standards. So much so, that the town’s motto ‘The Land of the Pure’, oozes a haven that caters to your every need, creating exemplar suburban homes for thousands of families. Bahria Town residents can also enjoy value-added sectors in leisure, hospitality, education and healthcare. From a business perspective, Bahria Town has successfully become Asia’s largest private property developer, a title it has soon attained by introducing industry-leading real estate and becoming synonymous with high-class living. But this was no easy feat, taking years of advanced planning for amenities, estate development, business strategy, and much more. However, Bahria Town has completed these challenges with ease. The Chief Executive, Ahmad Ali Riaz Malik, comments that they have “transformed real estate into a fine art, which is why at Bahria Town, each project is treated like a sculpture which is moulded according to each client’s individual requirements.” To this end, Bahria is putting Pakistan on the map as a highly developed country.

Structurally, Bahria Town is a combination of nine phases. Situated as Phase Seven, Bahria is divided into two residential compounds surrounding the Grand Truck Road, which is connected via The Bahria Expressway. The town itself is comprised of four projects: Bahria Town Karachi, Bahria Town Lahore, Rawalpindi & Islamabad, and Bahria Town Nawabshah. Each project has its unique advanced features.

Bahria Town Kirachi, launched in 2014, is one of the most modern projects. Labelled as a ‘city within a city’, it is home to thousands of residents who have access to a lifestyle that is unheard of in Pakistan, providing a benchmark of community development. Kirachi is the primary financial hub of Bahria Town, boosting projects such as Bahria Homes, Bahria Paradise, Sports City, as well as state-of-art hospitals and schools. Bahria Town Lahore is also certainly one for the books, with vast green spaces and rich history of the land of Punjab. The beautiful location can also offer landmarks, as well as safari villas, an orchard, and many other architectural wonders. Finally, Bahria Town’s twin cities, Rawalpindi and Islamabad reflect the cultural history of other Pakistani trade route cities. The master design and

development involved is emphasised by the valleyesque landscape, exhibiting what many would call landscape artistry.

When looking at what Bahria Town has to offer, the vast range is rather spellbinding. In the leisure and entertainment sector alone, they provide a variety of theme parks and children’s entertainment centres, as well as the Gold Spa Lahore, various Zoos, a riding club, and dancing fountains. Perhaps most impressive, however, is the Rafi Cricket Stadium, situated in Karachi. The international standard floodlit cricket stadium is a perfect reflection of Pakistan’s fast-approaching modernisation. With a capacity of up to 50,000, it is the perfect place to attain the ultimate cricket experience.

Regarding hospitality, Bahria can boast the best the world has to offer, with a bustling sector that can meet any want or need. For example, it holds not just one, but four Gand Hyatt locations. Hyatt Hotels Corporation and Bahria Town recently signed a development agreement, that included an

investment of over $600 million, revolutionising the hospitality sector in Pakistan. Other investments include Pakistan’s first ‘Boutique Hotel’ which simply oozes opulence, with a range of restaurants and leisure & sports facilities. It is due to such grandeur that Bahria Town is a great investment opportunity, not only domestically but foreign investment too.

It is also important to highlight the educational facilities that are in place for the ever-expanding population of young families. Fortunately, Bahria Town holds education in high regard, with a strong conviction to strengthen Pakistan’s future generations. To this end, Bahria Town ensures conscientiously designed schools that facilitate world-class teaching, from primary schools to professional institutes. Therefore, there is a great range of opportunities for different age groups. Many parents prefer to send their children to the ACE International Academy or Roots Millenium School, as both schools not only guarantee excellent teaching but are also very close to a large cluster of residential areas. Furthermore, Bahria Town is only a short distance away from many higher education opportunities. Islamabad alone provides a flurry of brilliant schools, colleges, and universities.

Families can also be assured of excellent security and maintenance facilities. The town offers all of its residents 24/7 access to advanced maintenance services. Such services include carpenters, plumbers, electricians, sewage cleaners, and many other professionals on hand at a single phone call. Additionally, Bahria Town also has its own security system that provides its thousands of residents guaranteed safety. This is primarily due to the independent police stations that work round the clock to keep everyone safe, as well as operating command centres and CCTV security systems.

A further noteworthy pillar of Bahria is the variety of mosques they have available across their various regions, such as Jamia Masjid Rashida and Safari Villas Mosque. Each mosque boasts exceptional architecture and decoration. They also ensure a peaceful and tranquil experience for their many visitors. Available also is beautiful calligraphy at the mosques that are completed by some of the best calligraphers in the world.

Bahria Town’s rapid development and glamourous modernisation means that it has renowned reputation across international borders for luxury. Due to its construction marvels and high demand for investment opportunities, it has garnered great international news coverage. Evidently, Bahria has now won over 10 accolades at the International Property Awards further expanding the business’s repertoire. Consequently, the town’s infrastructure and continuous developments are a wonder of the future, ensuring a lifestyle of glamour and luxury that is marvelled on by many across the world. Whatever your needs or wants may be, they will have you covered; heralding world-leading hospitality, residential areas, and facilities, that are highly equipped.

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Written by Lucy Pilgrim

SOYAL CEREMONY: HOPI CELEBRATION OF THE WINTER SOLSTICE

Amongst celebrations such as Christmas and Hannukah, December also brings in the Winter Solstice, or in other words, the shortest day. The Winter Solstice is an event that is celebrated across the world by many different cultures, as it can have a strong spiritual symbolism for many different traditions.

One remarkable Winter Solstice celebration, is the Soyal celebration, held every year by the Hopi peoples. The Soyal ceremony is one of the most important ceremonies of the year, bringing together family and friends in the community, and representing hope for the future.

Taking place on the 22nd of December, The Soyal ceremony occurs as many hope to bring back the Sun after its long slumber over Winter. As inhabitants of northern Arizona, the Hopi people have been celebrating the awakening of the Sun for thousands

of years. The tradition behind the special ceremony marks the date when the Kachinas came down from their home in the San Francisco Peaks to bring the Sun back to the world.

The Kachina’s are the spirits who guard over the Hopi people, and dance at the Winter Solstice Soyal Ceremony. Whilst doing so the spirits sing the Soyaluna (or Soyalangwul), understood to mean ‘Establishing Life Anew for All the World’.

This signifies that the Kachinas are sending messages and prayers of rain, bountiful harvests, and a healthy life in the new year. They also arrive plentiful with gifts and food, whilst teaching important lessons of good behaviour. The Kachina, of which there are over two hundred and fifty types, represent various beings, from animals, nature, and clouds. Consequently, there is a true sense of rejuvenation and hope for the new year, further

symbolised by the fact that for the Hopi people, the shortest day symbolises the second phase of the Creation of Dawn of Life.

The prayers and rituals completed on the day implement a plan of life for the coming year, and ceremonially turn back the sun towards its summer path. In some cases, the exciting celebration can last up to 16 days in the run-up to the 22nd of December, and similar to the rituals of Christmas, it is believed that the Kachinas bring gifts to the children. Furthermore, tradition is such a huge part of the ceremony, as family elders pass down stories to the children.

The Soyal ceremony is perhaps of greatest importance because it is understood by the Hopi people that everything that will occur in the following year is arranged and established at Soyal. This places the Winter Solstice as a vital part of Hopi ritual. Perhaps the shining positive mindset of the Hopi people can be replicated in your Winter Solistice celebration this year?

Canada is well known for its natural beauty, including mountains, lakes, bears, and even hockey. However, a key sector that is also integral to the country is the mining industry. So much so, that mining has been a vital economic source in the country for nearly a century. The northern regions in particular are populated with an abundance of geometric minerals. Consequently, NWT & Nunavut Chamber of Mines harness this mineral potential, championing the northern mining sector since its founding in 1967.

Ever since its initiation, NWT & Nunavut has been a clear voice for the northern mining sector, which helps to promote the mining industry domestically in the country, as well as Canadian mining more globally. This is even more pertinent when we consider the vast amounts of economic, employment, and community developments that NWT & Nunavut has facilitated. The company also advises governments, regulatory agencies, investors, as well as other large institutions like universities, schools and the media. Evidently, the Chamber is not only a mining company but a key pillar of the northern region. Within the company, their knowledge of the sector is expanded by their significant training programmes, and employment and business opportunities that contribute greatly to the infrastructure of the territory.

As of 2019, there are seven mines operating in the NWT and Nunavut region. These mines primarily garner the mineral potential of diamond mines, gold mines, and iron mines. As a collective, they generate the largest private sector contributors to each territory’s economy. And yet despite the vast operations of the Chamber, the northern region still remains one of the largest untouched mining areas in the world.

For the Chamber, this is viewed as a positive, as it opens the opportunity for the exploration of advanced projects. According to them, an advanced project can be defined as a “project with known deposits that are measured, indicated or inferred, and/or have completed our environmental approvals process.” This means that they are constantly seeking to expand their repertoire and advance the territory’s natural resources.

The history of the company is entangled with the wider chronology of the local area. In the early 1960’s there was increased attention towards government affairs in the Northwest territory. Consequently, the government felt that they should come to a negotiation with the region’s mining sector, helping them represent their views in a more official and influential way. Consequently, a group of passionate individuals applied for a charter that consequently formed the Northwest Territories Chamber of Mines. However, the company went through another change in the period soon after the division of the Northwest Territories, which consequently created the new territory of Nunavut in April 1999.

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The organisation’s Board of Directors subsequently changed the name to ‘The NWT & Nunavut Chamber of Mines’ to further emphasise its representation of the mineral industry in both territories.

More recently, between the period 2016 - 2020, the Chamber of Mines was greatly focused on the ‘Chamber Strategic Plan’. This programme guided its work through 6 main pillars:

indigenous. Through just some of the Chamber’s impressive statistics, we can see how they have greatly given back to the communities in which they operate, particularly in the wealth of employment and the improvements in indigenous living.

• Public and Community Engagement

• Government / Landowner Relations

• Development of infrastructure

• Regulatory Matters/ Lands Access

• Membership support

• Sound Governance and Financial Responsibility

In accordance with the plan, the chamber endeavours to be a “strong mineral industry that benefits the Peoples of the North”. This is achieved by a range of commitments to the local community and government that create a meaningful benefit for each territory. This is measured through the socioeconomic effect on each region, based on employment and business spending. Consequently, the Chamber has accumulated some tremendous statistics. Just to name a few, between 1996 and 2019, the mines have been responsible for 40% of the northern territory’s employment and 60% of the southern region.

Furthermore, in between the mentioned time period, they have generated $32.7 billion in business, as well as contributing several hundred million dollars to communities through IBA Payments, scholarships, donations, and community wellness projects. In particular, the NWT Diamond Mines is one of the biggest benefactors, providing significant socio-economic benefits to the NWT community and business, whilst generating substantial revenues for the territorial government. For example, it has generated $6.7 billion in spending with northern indigenous territories.

To this end, the company has totalled 30, 616 person-years of northern employment (48%) from 1996 to 2019, of which 15, 383 person-years are

Alongside its social commitments, the Chamber Mines also has a clear set of practices that promote a greener initiative and protective forms of drilling in specialised areas. Although the aim of the Chamber’s resource exploration process is to complete diamond drilling programs as quickly and cost-effectively as possible, it does so in a way that is efficient and safe, and significantly, protects the environment.

Although there are huge investments and costs involved with diamond drilling, there is little known about the actual technical aspects of the process. This creates a major need for technological innovation and examination of the effects that diamond drilling has on the environment. In order to combat the lack of knowledge, the Chamber created the ‘Alternative Diamond Drilling in Permafrost/Artic

Conditions’ workshop hosted by the NWT & Nunavut Chamber Mines in Toronto. This encompassed a focus on issues and challenges that arise from drilling for resources in the Arctic. Thus, the workshop brought experts and experienced miners together to discuss the latest innovations around the Arctic conditions, as well as piloting ideas for existing technology.

Another aspect that is a great concern for NWT & Nunavut Chamber is energy conservation, exampled by the fact that their northern mines are leaders in energy conservation. An important element to note is that many of their mines are so remote and thus far off the power grid and must create their own electricity. There are clear steps that have subsequently been taken to improve the efficiency of diesel power generation and the use of alternative energy sources.

All of the active mines now use heat recovery systems to extract what would otherwise be waste heat from diesel engines and diesel exhausts, which are subsequently used to heat minining buildings.

Many of their mines also utilise alternative methods such as large wind generators, winning ‘Best Use of Wind in Mining’ by the Energy and Mines World Congress in 2016. This means that the remote northern mines are able to double the efficiency of their diesel power plants. As a result, the mines have had a great reduction in fuel consumption and overall cost. In further attempts to improve the local community, the Chamber marked the 60th anniversary of the Northwest Territories and Nunavut Mine Rescue Competition. Significantly, it is one of the few mine rescue initiatives that was developed proactively rather than in reaction to a crisis.

As a pillar of strength for the Canadian mining sector, NWT & Nunavut Chambers of Mines has amassed a thriving history of innovation, but also conservation that has worked to greatly progress the mining industry and benefit the communities in which they operate.

It is widely known that the acquirement of food is hardwired in the mind as a matter of survival. These days, this instinctual calling is made significantly easier by the creation of the modern supermarket. A weekly trip to the superstore is a regular occurrence for a large majority across the world. Although the notion of the supermarket chain has been an ongoing phenomenon since the 1900s, to this day, supermarkets consistently aim to create affordable and comfortable shopping experiences. This a factor greatly understood by Massy Stores; a leading supermarket chain across Trinidad and Tobago and heralded as the “premier retailer in the Caribbean Basin.”

Massy Stores’ main focus is to provide affordable but delicious food across the nation. As the old saying goes, the customer is always right. As such, their customer base is emboldened by providing the best value products, as well as guaranteeing low costs. This is greatly exampled by the many initiatives that they offer their loyal customers. For example, they provide a trustworthy reward system known as the ‘Massy Card’. This allows customers to get the most for their money, as well as rewarding their loyalty to the store. Although the loyalty system is utilised by many supermarkets, for Massy Stores it represents a continuous building of trust and loyalty to their customers that facilitates a mutually beneficial relationship.

Massy Stores also has a fantastic range of products to offer their customers. From hearty and freshly cooked bread in the bakery, to prime-cut meat in the deli, there is very little that you won’t find in their stores. The freshness of the bakery is emphasised by the fact there is something new every day for customers to look forward to. These include bread, cakes, blueberry tartlets, apple pies, and the signature swiss roll.

Stepping away from sweet treats and on to the fresh produce, it would be hard to miss their innovative fruit and veg. This includes Massy’s ‘One Step… Done’ Microwaveable Potatoes. As their latest product, it is the epitome of delicious convenience. In three steps you can have high-quality and scrummy potatoes in just six minutes. This is one of the many products that Massy Stores offer, putting customer satisfaction at the top of the list. When doing your weekly food shop, it can be so easy to buy the same list of things. Massy Stores provide a solution to the grievance of repeated meals by providing a long list of simple but scrumptious recipes on their website. This includes a wide variety such as Chinese Style Fish Broth, Curry Chicken Pot Pie, and a Vegan Roast. They also provide a section known as Sipsology where there is a step-by-step guide to making the perfect cocktails; these include Martell Eggnog, a breakfast martini, or a twisted sidecar. Therefore, if you are trying to find ways to provide the best food and drink at your next dinner party, then Massy Stores will certainly have you covered. They also offer seasonal recipes that would be great for the Winter period, such as Vegan Pumpkin Loaf, and

even oven-roasted Christmas Turkey, making the Christmas day stress just a little bit easier.

Massy Stores also offer a plethora of other products and services, which include toys, puzzles, medical supplies, and even eye tests! This diversification means that they are there to cater for all their customer’s needs. In fact, some are lucky enough to witness live bands and entertainment in their stores, showcasing local talent and really livening up the regular food shop. Furthermore, much of Massy Stores’ produce is expertly transported and distributed by Alstons Marketing Company (AMCO). The partnership between Massy Stores and AMCO is vital to the running of the store, as AMCO is a leading distributor across Trinidad and Tobago. This means that each piece of produce stays fresh and ready for the shelves.

Alongside its loyal customer base, Massy Stores Associate members support the company’s key integrity. This is achieved by working towards a beneficial and ethical relationship with suppliers. Such relationships are maintained through a network of honesty and trust among the store and suppliers. In particular, the company places great trust in their associate members to conduct their

job to the highest standard. It is only when that foundation of trust is strong that Massy Stores can be confident that they are delivering the best products to their customers. Above all else, they promote fairness and truthfulness, which combine to keep the perfect balance between customers and suppliers sufficiently managed.

Alongside its commitment to its customers and suppliers, the company also heralds a ‘Massy in the Community’ initiative. This means that Massy Stores are an integral component in many local community programmes which work to help the environment and the local area. For example, Massy Stores is part of the vital Plastikeep Recovery Programme, a recycling support programme launched by the government of Trinidad and Tobago government in 2010. In September 2016, the Plastikeep campaign was given a new lease of life thanks to the support of the Massy Stores, which were utilised to “address Trinidad’s mounting problem of plastic waste as well as the lack of consciousness in the general population around proper plastic disposal.”

Necessary contributions to the community are also conducted with Massy’s partnership with Nourish TT, an organisation that works hard to alleviate food depletion and hunger in Trinidad and Tobago by reducing the mounting levels of food waste.

Massy also encompasses an environmental consciousness with their own ‘Go To Green Initiative’ and the #LetsAllDoOurPart campaign. This campaign is mainly geared towards the use of reusable bags and the dedication towards reducing carbon footprint, by exclusively offering reusable bags that encourage customers to move away from their dependency on plastic. This initiative has been put into effect in Massy Stores in Barbados, St Lucia, St Vincent, and Guyana, creating a more sustainable region.

A key part of the superstore chain’s success is its role as a subsidiary of the Massy Group. This wider business provides key expertise to the store, having a rich history in the Caribbean basin since 1923. As such, their varied investment portfolio

means that Massy Stores can really reap the benefits of such a bustling business community. More specifically, their large scale means that they can provide superior value to their subsidiaries, creating a direct path for future prosperity.

Massy Stores’ clear ethos of customer satisfaction has carried them a long way, to become a vital retailer in the Trinidad and Tobago region, meeting both the customer’s and supplier’s individual needs to the best of their abilities. Not only this, but they also play an important role in community events and organisations that work towards a brighter future in the sustainability of the Caribbean basin region.

Across the world, the shipping and logistics industry is a hallmark of the world’s transportation services, therefore making it an integral part of any industry internationally. Over at the National Association of Freight and Logistics, they hold the freight and logistics sector in deserving high regard. This is no surprise when we consider that they are the oldest association of freight and logistics services in the Middle East. And yet despite its history, NAFL continuously innovate its practices to meet the demands of the growing e-commerce industry of the Middle East, making it one of the fastest expanding regions in the world.

NAFL’s establishing principle was to provide a platform for local industries to learn more about the freight forwarding and transport logistics sector. Upon closer inspection, however, the company is far more than a logistics corporation but an emblem of how far the Arabian Gulf has expanded and evolved in a short span of time. As NAFL state: “the UAE’s history is yet to boast longevity – but what our country lacks in age, we compensate with experience.” Additionally, not only can they represent experience but also worldleading infrastructure and modernisation, a benefit they have gained from being a young corporation. Consequently, UAE has become a major player in global and regional trade operations, as a hallmark of the logistics and freight sector. It is therefore no wonder that the government hold NAFL in the highest regard, as they are prime movers of the UAE economy and uphold the country’s reputation of excellence.

NAFL first started out in Dubai in 1992. Since its creation, they have had a vital role in the region, as it was first mandated by the Government of Dubai in response to the growing need for freight and logistics services in the UAE area. Consequently, NAFL (previously known as the National Committee of Freight Forwarders) was the first national association of freight forwarders to be established in the Arabian Gulf. This is significant if we consider how much the Middle East, and Dubai more specifically, has changed over the last thirty years, as it would be completely unrecognisable from what it is today. This demonstrates how NAFL has defiantly grown with the country, facing new challenges every day in a rapidly changing environment.

Still, within its first year of establishment, further expansion and achievement can be recognised as in March 1992 NAFL became the first and only national association from the Arabian Gulf region to join the International Federation of Freight Forwarders Associations (FIATA), of which it still stands as a great supporter today.

A signifier of NAFL’s expansion is the evergrowing workforce. At the time of its initiation, the company totalled 24 members. Today, it has rapidly expanded to a workforce comprising 350 members. Such growth is not only a signifier of the business’s success but also of their expansive training programs, named the NAFL Training Institute, which is specially designed to meet the demands of the evolving sector. As such, their efficient training systems are an integral part of their development

domestically, but also as an industry, ensuring that they are always diversifying.

The NAFL Training Program achieves such an evolution by providing programs that greatly inform their employees on vital industry knowledge. To the extent that they aim to increase the skills of their members by expanding the horizons of human intellect and imagination, therefore improving the worklife balance of their employees. This ultimately means that they are more motivated and productive at work that ultimately aids the business in progressing.

As such a motivated and expansive company, NAFL aims to raise the standards of freight and logistics in UAE, being the first choice for any potential customers across the world. This is achieved by firmly standing by their values which can be broken down as such:

Kerry Logistics is a leading and innovative global logistics company, that operates across 59 countries.

The company provides a vast range of highly advanced services, including integrated logistics, and international freight forwarding, as well as becoming a prominent player in the e-commerce industry. Both Kerry Logistics and NAFL create a united front in the logistics industry, across Dubai and in the wider Asian market. Consequently, for over 20 years their partnership has been making waves in the Shipping and Logistics sector.

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N: Nurture and protect the interests of the committee members, ensuring a harmonious relationship among each other.

A: Advise the local government on steps needed to develop the industry and participate in the preparation of rules, regulations and laws in co-operation with concerned authorities, offering their suggestions when asked of them.

F: Facilitate programs and activities that will support local and international government initiatives and policies, relating to the regulation of development of the freight forwarding industry and its related trades.

L: Lead the freight forwarding and logistics community in raising the industry performance standards within the local area, as well as internationally.

As we can see, NAFL greatly appreciates their role as a government advisor of the freight and logistics sector, as well as acting as a voice for many others in the industry. The dedication is also paralleled in the work they do for their members. They provide valueadded services that are not available anywhere else, which enables them to build long-term and beneficial relationships, with a focus on providing ample business opportunities and forward-thinking solutions. Furthermore, NAFL strongly believes in

the concept of business transparency, so that their members and stakeholders have an important voice in the business to make sure that all are respected and cared for. Therefore, through such a commitment to its members and employees, alongside excellent resources, NAFL can continue to strive forward.

Opportunities that NAFL has to offer include international logistics-centred conferences for their learning and networking opportunities. NAFL have themselves hosted the FIATA World Congress twice, in 1999 and 2007. This particular event spearheaded relevant training programs which are integral to the corporation’s development. As well as importantly bolstering NAFL’s reputation.

NAFL stand as a pillar of the UAE’s reputation for modernisation and constant evolution, only achieved through the effective network and strategizing of their members. It is also for this reason that they are key advisories to the government on how the Arabian Gulf logistics and freight industry should progress, acting as a clear and powerful voice for its many members.

www.s-techs.com|info@s-techs.com|+852 2838 8877 Mike Kavanagh, Chief Operating Officer|mike.kavanagh@s-techs.com

Based primarily in Asia, Merx Group has a great passion for creating a bustling and lively corporate space for its network of clients. Their 20-year history is a testament to their dedication to inspiring and managing amazing business spaces. Such success is conducive to the important work that they do for each client, which is supported by an extensive knowledge of the business and design sector, as well as a thriving independent consultancy. Each sector amalgamates to create a company that puts their clients first. S&techs offers construction services throughout the Asia-Pacific region

S&techs is a full service Main Contractor and Construction Manager headquartered in Hong Kong. Formed in 2000, S&techs has grown to become one of the regions foremost Contractors specialising in interior fit-out, refurbishment and Out-of Ground construction projects on a Lump Sum, Construction Management and / or Design & Build basis.

S&techs has completed multiple projects in the Commercial, Banking & Finance, Legal, Retail, Hotel & Hospitality, Education. Healthcare, Mission Critical and Industrial & Manufacturing Sectors

With over two decades of operation, it is no surprise that Merx has a highly impressive portfolio of projects that feature world-leading brands and industries. With a clear conviction to “Inspire Spaces” throughout Asia, Merx can take pride in specialised client services and highly functioning project management operations.

A key pinnacle of Merx can be found in the people-focused network that carries the business forward. Through strategies of innovation and cost efficiency, they have been able to ensure a client-focused project that offers a hand in every part of the journey from pre-planning, briefing, design, sourcing and procurement, negotiations, build, relocation and post-completion. This allows Merx to confidently transform all client’s vision into an inspiring space.

When looking at the overall picture of the Merx group, it is easy to see how they have had a strong trajectory of progression, whilst still maintaining

their clients and the Merx team as the focus of the business. As such, the company revolves around three key points: services, sectors, and geography. It is this strategic trifecta that contributes to the provisions of procurement, cost and advisory services. Such stature spans the industrial sector, as well as retail, workplace, and hospitality sectors. Amongst many strategies, Merx constantly works to open new offices and expand both domestically within the business but also geographically. This can be traced back to 2006, when they opened offices in Malaysia, and later in Dubai and Hong Kong in 2008, and finally Myanmar in 2016. More recently, the group membership has broadened to alliance agreements in the Philippines, Australia and Japan.

Further progression within the company is signified by the independent consultancy firm, now becoming a known brand within the company. This milestone is indicative of the dynamism and agility that has established the company as a key player in the workplace corporate office sector. Further expansions can be witnessed in specialist niches including the business jet hangar space.

Noteworthy also is Merx’s membership to the Asian Business Aviation Association. This ensures a clear path towards prosperity in the business jet arena, which is supported by their already foundational work in Jet Aviation. Such a venture is further endorsed by comanaging the construction of a state-of-theart maintenance facility and hangar business aviation parking at Clark in the Philippines.

It is also imperative to note the important presence Merx has in the hospitality sector. For example, they have had a great involvement in the Club Med resort in Kota Kinabalu, which means they can take pride in a unique design centred on ecological principles and sustainable luxury. Furthermore, Merx is also celebrating over a decade of working with Marina Bay Sands in Singapore, one of the world’s greatest resort developments. Over in Hong Kong, Merx is also currently involved with projects like Morning Star and the Australian Trade Commission, with broader expansion taking place in areas such as Macau and the Greater Bay area.

When looking at the Merx portfolio, particularly in the Hong Kong area, corporate offices and workplace construction projects dominate the main operations of the business. A particular indicator of major growth within the workplace sector is demonstrated by the acquisition of Dyson headquarters - a major project in Singapore. Such a well-known client is brilliant for Merx’s reputation, particularly when working on the historic St. James Power Station, overseeing its conversion into a state of the art and R&D space. It is therefore evident how this has become one of Merx’s proudest moments, particularly as St James’s Power Station is one of Singapore’s oldest buildings and consequently holds a ‘monument’ classification.

Merx stands out from many of its competitors through a core business identity and constant innovation of its brand values that make the company what it is. As such, it is the human element of the company that motivates the team and develops their values, whether it be their staff, clients, or the vast number of people using the Merx space. This allows there to be equality throughout their staff, which is not reliant on competitive hierarchical positioning, but rather the from the growing knowledge of member, creating a symbiotic relationship amongst all the staff.

Unlike many other businesses, there is a model of leadership present that encourages active involvement from all members of staff across the

board. Such a close-knit network ensures the active delivery of projects and great involvement of Merx leadership team. Therefore, it is the hands-on approach of the management and shareholders, combined with a client-based focus, that works to create the perfect storm and guarantees success for Merx.

Alongside the people focused entity of the business, Merx also utilises innovative technologies that streamline their many operations. This is completed through the use of third-party beneficial software. Again, this differentiates Merx from the rest as not many other businesses can meet this level of technology. These technologies are orchestrated in a way that maintains monitoring, control, and visibility. Namely, the software is utilised so that 360-degree photos can be formulated that let the clients ‘walk the site’ even if they are thousands of miles away. Examples of this can be found in the Merx Octagon platform. As a project and tracking board system, Octagon provides complete visibility for its clients and improves the overall experience.

The Merx Group have guaranteed success over the last twenty years by continuously working towards a client-based focus that has led them to become key movers in the workplace corporate office sector and beyond. This is primarily shown in a willingness to experiment with different products and strategies in the industry, continuously seeking ways to improve. And yet, this enthusiasm has no signs of stopping, as the company is putting together a four-year plan that includes new geographies and organic growth.

With over 20 years of experience, World Oil Ltd. is renowned for its expertise in the importation, distribution, and marketing of petroleum products, becoming a household name in Tanzania and neighbouring regions. Operating within the petroleum and logistics sector means that the services World Oil Ltd. provide is vital to the smooth running of the region, with hundreds of clients and businesses being reliant on their safe passage. Accordingly, World Oil Ltd. is a great benefit to its surrounding community as they are dedicated to providing innovative solutions to the challenges that arise in the logistics and petroleum sector.

The success of World Oil Ltd. is highlighted by over 100 projects that have been completed over the last two decades, amassing over 400 employees. Therefore, the whole company is supported by a commitment to sustainable company values.

Ever since its formation in 1998, World Oil Ltd.’s expertise has continuously grown to become one of the leading transporters in Tanzania and neighbouring countries, with the ability to provide cost-effective services across Central and Eastern Africa. The business initially grew from finding a simple solution to a big problem in Africa. World Oil Ltd. realised that the transportation of fuel needed to happen much more efficiently if it was to keep up with supply and demand. This became their mission, as they wanted to ensure a professional transportation service that was profitable but also worked well for the growing clientele.

World Oil’s focus lies in the safety of transportation as well as efficient service for its customers. It is because of such convictions that they guarantee that each transportation project is reliable and clean. This is ensured by securing strategic partnerships with large companies found in the Central, Southern, and Eastern markets. By having such key actors in collaboration, World Oil never cut corners with their business, and ensure loyalty throughout both their customers and partnerships, holding every party accountable.

World Oil can offer an array of services to their customers, particularly within the domicile region of Dar es Salaam. Accordingly, they are trusted by many across the area to efficiently transport petroleum products, in a manner that is in keeping with the long-term cooperation between the company and their clients. Their clientele has become so wellestablished due to the trust the clients have in the service, and highly regarding World Oil for their commitment, reliability, and responsiveness to their needs. World Oil also offer hospitality services to a range of suppliers in the transit business that are in the local area, and consistently expanding operations.

The oil company also provides a range of Fuel Terminals across Tanzania. There are two Fuel

Terminals in Kigamboni that have a capacity of a staggering 89 million litres of both Automotive Gas Oil and Premium Motor Spirits. Further afield, they also have two Fuel Terminals in Lubumbashi Congo, as well as a variety of pre-authorised routes across Tanzania, so no part of the region is left untouched. In order to complete many of the routes, World Oil provides an array of transport facilities that guarantee successful and safe operations:

• Secure parking overnight with great security to protect costly equipment.

• Specific secure area to park pre-loaded vehicles.

• Multiple wash bay facilities with effluent provisions for excess fuel substances.

• Performance of preventive maintenance and the keeping of stock conducted at office and storage facilities.

• Administrative offices where the business is managed.

• An expert training facility which caters for 30 trainees at a time.

The accountability of World Oil is demonstrated through an initiative they call the Loss Prevention System, (LPS) which helps prevent and reduce losses throughout the company, whilst simultaneously having a positive influence on the behaviour of staff across the company. The LPS utilises specialised management tools that create an efficient work culture. Features of this working environment include creating a safe space for workers, controlled and authorised stops and deviations from transportation routines, and the improvement of customer satisfaction, amongst many other conditions. Again, we can see how safety plays a big part in the company, as safety and security are recognised as a prerequisite for success, solidified by the motto of “understanding, believing and practising LPS.”

“The Original”

GLOBAL METERING LEADER SINCE 1932

Avery-Hardoll flowmeters are precision made, positive displacement, liquid measuring instruments manufactured by Silea Liquid Transfer Srl in Italy

Driver performance and attitude are also regularly monitored. For example, the On Board Computer in each vehicle is used to measure driving performance, which includes excessive revving, harsh breaking and speed violations. This system is linked to each driver via a tag which also monitors working/driving hours. The minimum requirement for this is 98%, although it is expected that all drivers reach 100% all the time.

There are many advantages to such a strict monitoring system. For instance, having the monitoring system on all the time ensures that the drivers stay proactive, capitalising on their expertise, whilst also encouraging positive reinforcement. World Oil also greatly emphasises that such practices “provide direction from the top down while solving

problems from the bottom up.” This creates a level playing field for almost all the employees, further encouraging productivity.

Overall, World Oil Ltd. provide the most proficient of services for all their clientele across East and Central Africa. As we have seen, each transportation route is carefully monitored, with preauthorized facilities along the way to provide the safe and secure transportation of petroleum. Furthermore, each employee has great incentives to work, through forward-thinking initiatives, so that they stay motivated, and most importantly, accountable for their actions. Consequently, World Oil Ltd. has built up an impressive portfolio of clients and projects that have transported them to success in the petroleum and logistics sector.

Written by Alice Instone-Brewer

THE NIGHTMARES DURING CHRISTMAS

We’ve all heard of Krampus, the Germanic demon-like creature from AustroBavarian Alpine folklore, but what not everyone knows is that this famous goat-man doesn’t operate alone; the world over, differing myths put various twists on Santa Claus rewarding good children at Christmas...and they also put their own spins on the ‘baddies’ who stalk the night during Advent in search of the ones who’ve been bad.

Where in the Christmas story does any of this come from? It doesn’t, really; for the most part, these figures – good and bad – date further back, to the various pagan and Norse celebrations that took place at this time of year Europe-over. That goes to explain why some of these myths are so creepy; there’s an dark, old-world feel to these legends that takes you right back to the spooky forests of the Europe of old... And they also seem like various ways that desperate parents have attempted to bribe and scare their children into behaving and taking care of their clothes!

So, whilst Bavaria is overrun with the horrors of Krampusnacht each December 5th, what other beasties should a discerning monster-hunter look out for during a European road-trip this holiday?

Kallikantzari

In Greece, Bulgaria, Serbia, Turkey, Albania, Bosnia and Cyprus, you may be unfortunate enough to come across the Kallikantzari. These goblins are small, black and furry, with tusks and horns, and it is very...ahem, easy to tell if they are male. Their name is thought to come from Turkish roots, roughly meaning ‘black vampire’, and according to the Greeks, these little goblins are on a yearly mission to end the world. Deep in their tunnels, they spend all year sawing through the trunk of the World Tree, aiming to chop it down and bring about the End Times. However, Christmas distracts them and draws them to the surface, allowing them to run

free between December 25th and January 6th. This seems like a terrible thing, because whilst they’re on the surface, they cause havoc to any mortals they come across: however, once they’re forced to return underground, they find that the World Tree has healed itself once more, and the process must begin again.

So, if you come across any of these little goblins, whatever you do – don’t chase them back into their holes!

Gryla and the Yule Cat

Gryla is a giant ogre in Iceland who leaves her cave every Christmas to hunt children for her annual Christmas stew, and yet she is the least of your worries from her household. In a way, we can forgive her for what she does: she’s a single mother attempting to provide for 13 troll-children – a group of hungry young adult sons also known as the ‘Yule

Lads’, which paints quite the picture. These ladslads-lads aren’t the biggest threats to fear from her home, either: no, the biggest by far is Jólakötturinn, the family cat.

Known as the Yule Cat, the highly judgmental Jólakötturinn roams the towns and villages of Iceland every Christmas, peering through bedroom windows to look for sleeping children to eat. However, like most Christmas beasties, Jólakötturinn has its own sense of morals: it only eats bad children, and will believe that a child has been good if it seea that they received a new set of clothes as a Christmas present. Show Jólakötturinn your new clothes, and you’ll live: if you didn’t receive any, then leave out an old set of clothes and hope that they’re neat enough to have the cat fooled.

Frau Perchta

As well as goat-men and goblins, many Christmas traditions involve witches. There is the Italian La Befana, who evidently does Santa’s job for him in Italy to help him cover more global ground on his time limit. She leaves gifts for good kids and

lumps of coal for bad kids – the classic Santa M.O. Myths of other Christmas witches, however, are less pleasant. One such witch is Frau Perchta, an Austrian and Bavarian menace who takes justice into her own hands by slitting the bellies of bad children and stuffing their bodies with straw. She is often depicted with a long, beak-like nose, or with a masked, metal face bearing the same, and is sometimes followed around by an entourage of ghosts or demons to help her do her dirty work. Not quite as whimsical as Christmas elves!

Hans Trapp & Père Fouettard

From monsters to witches to simply monstrous people, it’s surprising how many countries have folklore associations between Christmas and the annual return of long-dead murderers. Forget Freddie Kruger and Michael Myers showing up each Halloween – we should be worrying about Hans and Père.

These men are from separate legends, but they are both said to haunt France – Hans works locally, sticking to Alsace-Lorraine, whilst Père takes on all of the far north and eastern French regions, the south of Belgium and French-speaking Switzerland.

Traditionally, Hans was a greedy man who turned to witchcraft and made deals with the devil to become rich. This got him excommunicated from the Catholic church, unsurprisingly, but his reaction to the news was a curious choice: he took to roaming the countryside disguised as a scarecrow, presumably to allow him to attack unsuspecting travelers.

Unfortunately, Hans’ crimes took a turn for the worse: possibly as the catch in a bargain he made with the devil, he became obsessed with the desire to eat human flesh. He murdered a shepherd boy and cooked him up, but was struck down by lightning before he could take a taste. Still possessed by this unfulfilled need, he is said to roam the countryside each Christmas, going door to door in search of tasty children to sate his cannibal curiosity.

Similarly, Père Fouettard had a taste for killing children. Originally a butcher, he and his wife would kidnap, rob and kill wealthy kids, then cut them up

and hide the bodies in salting barrels. According to the myth, St Nicholas found out and brought the children back to life (yay!), then punished Père by making him his eternal manservant. The only issue is, Père’s new job is to deal with the bad kids that St Nicholas finds, and the word ‘cannibal’ gets thrown around. This seems like a DBS check oversight on St Nick’s part. Père’s other name in his new role is “Whipping Father”, and we’re not even going to venture a comment on that!

Overall, it’s interesting that a celebration centred around a child born to, eventually, die for the sake of the world is marked by a myriad of traditions that involve murdering children who’ve been bad. Arguably, this sense of joy and yet death, hope yet morbidity around the idea of an infant has influenced some of these traditions: in other cases, the traditions date far further back, before this Judaic faith reached European shores, when dense forests and cold weather inspired the imagining of all kinds of creatures to make pacts with, appease or fall foul too. Be grateful that these days, the biggest monster we need to worry about appeasing is that one relative who’s impossible to buy for.

Written by Alice Instone-Brewer

The Republic of Rwanda is a nation with a rich culture, beautiful land and a growing tourism trade. The sector started out small but is growing at an impressive rate, and is now the country’s biggest earner of outside capital. This makes it a sector of extreme importance to Rwanda, and thus, the efforts of the Rwanda Hospitality Association are critical. We took a look at this association to see how it is supporting its members and, through them, boosting the country and its growing economy.

Rwanda is still regarded as a developing economy. Whilst the country has much to recommend itself, it has not been without its troubles, and both its economy and global image, not to mention its people, have suffered some major setbacks – particularly following the tragic events of 1994. However, refusing to let this tragedy in its history define it, the country has since grown and thrived, and its recovery and now rising tourism industry is a part of this turn-around. This sector shares the weight of Rwanda’s economic success along with its agriculture, which mostly consists of subsistence farming rather than overseas trade (with some exceptions, such as coffee and tea). This keeps the wheels turning internally, but it is tourism that brings in the external. It has also been pegged as an emerging tech hub within the continent of Africa, but for now, it is the growth to tourism that is snowballing and bringing in that overseas trade.

Rwanda is well-connected with its global neighbours: it is a member of the United Nations, as well as the African Union, COMESA and the East African Community. It also has much in the way of culture and incredible local sights to make it an appealing tourism location: for one thing, and possibly its most exciting, it is possible to view mountain gorillas in the wild. Whilst many countries in Africa offer different safari possibilities, Rwanda is notably one of only two countries that allow travelers the chance to view these incredible creatures. Gorilla tracking permits are available at a high cost, to make sure that these animals are not over-visited, but with such a rare opportunity on the cards, holidaymakers are willing to pay the price.

In addition to this, there is the stunning wildlife and its views, a vibrant culture of music and dance – particularly percussive – and there is also a strong tradition of arts and crafts, with the vibrant and striking imigongo art the most recognizable and iconic. The country has a young population, which has its downs as well as its ups, but one understandable ‘up’ is that sports are extremely popular throughout the country. Most popular are football, volleyball, basketball, cricket, cycling and athletics. As for food, the local cuisine includes a range of delicious meals using bananas, sweet potatoes, pulses, cassava and fish. The local drinks

include ikivuguto, a fermented milk or yoghurt that is commonly drunk, and particularly fortifying when at work or on the move. Whilst ‘fermented milk’ might sound odd to some ears, this writer was able to try an extremely similar drink in Mongolia and can verify that it is surprisingly tasty and undoubtedly more-ish. There is also a traditional local banana beer called ikigage.

Overall, there are many reasons to visit Rwanda, and it is the job of the country’s Chamber of Tourism both to promote this fact to the world, and to assist and guide the companies seeking to participate in and further this industry sector. The Rwanda Hospitality Association (RHA) is one of the six associations that make up this Chamber, which itself is one of the ten chambers that currently make up the Rwanda Private Sector Federation (previously the Rwanda Chamber of Commerce).

Other related associations include the Rwanda Tours and Travel Association, the Rwanda Safari Guides Association, the Rwanda Association of Travel Agencies and the Rwanda Hospitality & Tourism Educators Association.

All this puts RHA in context. Its story began in 2001: this was the year that the Chamber of Commerce (as it was known then) came together to form the general framework through which Rwanda’s private sector could have a back and forth with the government, particularly with a view to aligning with the government’s 2020 vision for the country. In response to this, members of the tourism industry came together to for the RHA, and by the following year, it had a modest membership of 10-20 members. From there, it grew. By 2012, it was granted the ability to represent members as a full national trade association: originally, it could only represent hotels, restaurants and bars, but not, this list was added to by resorts, holiday apartments, guest houses, eco lodges, game lodges, nightclubs and even coffee shops, and this is what it continues to do today. Many categories on that list are of great importance to Rwandan tourism – especially resorts and game lodges. Now, it can cover them all.

Currently chaired by Mr Nsengiyumva Barakabuye, the RHA describes its vision as being “to position as the advocate of all operators in Hospitality related

Rwanda Hospitality Association

businesses by being a key resource for reliable information and capacity building for the Hospitality & Tourism Industry in Rwanda.” Its mission, as it describes it, is to “represent the common interest of members in the Hospitality Industry through lobby for industry friendly legislation, promotion of quality products and services, offering value added member services, and to be the resource for industry information and education to our members, their employees, government, media, and all other interested parties.”

So what do members actually receive? As described, the RHA provides support for its members in the form of advocacy, and they can have their voice heard when it is being decided how and when the association will lobby for industry friendly legislation. It also boosts its members’ visibility by providing marketing for their business, both locally and internationally, and it provides platforms through which their members can interact with each other and other associated companies and groups.

This networking aspect can prove to be extremely beneficial in terms of building bonds and opening up new opportunities, as well as making companies more aware of the general market that they are a part of. Entry fees are staggered, so that businesses that offering higher-star services are charged more than those who offer cheaper services, to take their earnings and level of activity into account. These criteria change from category type to type: for example, for coffee shops, the pricing is instead determined by location and capacity. This is a fair way to make the RHA’s services available to all, from all levels of the industry: after all, it is the industry as a whole that needs support, and moving their interests forward together will help to better every element of the sector.

It is exciting to see the tourism industry on the rise for Rwanda. A stunning country with a vibrant and brilliant culture, a growing tourism trade will both bring more money into the country from overseas, which is always a great boon to an economy, and will also improve global awareness of this country and its unique qualities. Come for the gorillas, stay for the surprisingly tasty alcoholic milk!

The only luxury hotel in Akagera National Park