Endeavor Magazine | 2022

JANUARY 2022

LIVE EVENTS

FROM SPORTS TO MUSIC TO BROADWAY, EVENTS MAKE A MUCHANTICIPATED RETURN SPORTS BETTING

IMG ARENA LOOKS TO THE FUTURE WITH OPENBET WME SPORTS

NEW HIRES, SIGNINGS & PARTNERSHIPS MARK A BANNER YEAR

HALLE B E R RY BRINGS UFC TO LIFE

on the big screen

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THE YEAR OF WME SPORTS

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Best-in-class hires, standout signings, and major client wins

Few will forget the abrupt halt of live events brought on by the COVID-19 pandemic early in 2020, or the rows of empty seats that would soon form the backdrop of most games and matches as they slowly crept their way back onto the schedule.

It was that stark contrast between those seats and the action on the field, court, and course that reminded us how much we crave the community that surrounds the sports we love.

That heightened sense of appreciation makes the fact that 2021 was such a massive year for WME Sports even more gratifying.

From top-notch new hires to best-inclass partnerships to all-star signings, the momentum never stopped. The group’s client roster includes this year’s No. 2 NFL draft pick, No. 4 NBA draft pick, and No. 1 WNBA draft pick; 50 athletes across nine different sport verticals at the Tokyo Olympics; six of eight coaches who made it to the Elite 8 round of the NCAA Men’s Basketball Tournament; both singles champions from this year’s US Open; and the top PGA golfer of the year.

SY D N E Y MCL AUG HL IN FOR N E W BA L A N CE

Here’s a look back at the highlights:

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— DECEMBER 2020 SAW THE ANNOUNCEMENT OF Z AC H WIL SON , N O. 2 N F L D R A F T P ICK

WME SPORTS’ PARTNERSHIP WITH BDA SPORTS,

which brought basketball representation legend Bill Duffy into the WME fold as an adviser.

With BDA’s more than 100 NBA, WNBA, and international active and retired basketball athletes, the partnership has led to incredible growth for the WME Sports basketball business.

At the top of the year, Toronto Raptors vice chairman and president MASAI UJIRI signed with the agency, a major win that continued to lay the groundwork for NIL and other key signings that followed.

M ASAI UJIRI

— WME SPORTS SIGNED TOP 2021 NFL DRAFT PROSPECT

and ultimate No. 2 overall pick, ZACH WILSON, in all areas on-field and off-field. WILSON led the BYU Cougars in a historic season to an 11-1 record, completing 73.5% of his passes, while throwing for 3,692 yards and 33 touchdowns.

Signings from WME Sports’ first NFL Free Agency since entering the on-field representation business included: CARL LAWSON and KEELAN COLE with the New York Jets, CURTIS SAMUEL with the Washington Football Team, WILL FULLER with the Miami Dolphins, LARRY OGUNJOBI with the Cincinnati Bengals, DJ JONES with the San Francisco 49ers, BRENT URBAN with the Dallas Cowboys, JIHARD WARD with the Jacksonville Jaguars, and AUSTIN JOHNSON with the New York Giants.

“Our ability to attract such a high level of talent is driven not only by our partnerships,but also Endeavor’s unique architecture that presents clients with services and expertise spanning literary, social impact,non-scripted content,and more.”

– CARLOS FLEMING, WME SPORTS PARTNER

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/ WME S PO RTS

SE RE NA WILLIAM S

— WME CLOSED A 7-FIGURE, MULTI-YEAR, FIRST LOOK DEAL FOR SERENA WILLIAMS with Amazon.

The deal covers scripted and non-scripted TV, and all projects sold will be WME packages.

“I have a lot of stories I’m eager to tell, including sharing my own, and I look forward to sharing those with the world.”

– SERENA WILLIAMS

— WME SPORTS ANNOUNCED THE APPOINTMENT OF JOE JANESZEWSKI, former executive vice president

and chief revenue and marketing officer for the Texas Rangers, to run its property representation group. Collaborating across the Endeavor network, the group delivers naming rights deals, premium hospitality offerings, and suite sales strategies for sports teams, leagues, and organizations.

“Our teams at Endeavor Analytics, On Location, 160/90, and IMG, as well as WME more broadly, have long been shaping the industry standard for property representation and redrawing the lines of what a truly full-service offering looks like. We now have all the ingredients we need to take this business to the next level.”

– KAREN BRODKIN, WME SPORTS CO-HEAD

— JIM MURRAY AND MICHAEL STIVAL, PREVIOUSLY OF EXCEL SPORTS MANAGEMENT , joined WME

Sports in September to lead baseball representation.

Over the course of less than a decade at Excel, Murray played a role in driving roughly $2 billion in clients earnings while Stival spearheaded free agent contract negotiations totaling about $1.5 billion.

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— MAJOR BASKETBALL SIGNINGS throughout the fall

included Dallas Mavericks guard and two-time All-Star LUKA DONČIĆ, as well as UCLA guard JOHNNY JUZANG and Gonzaga’s CHET HOLMGREN for NIL opportunities—all following an incredible 2021 NBA Draft season, with more than eight players from the WME Sports and BDA Sports rookie class selected. Standouts included Florida State’s SCOTTIE BARNES, chosen by the Toronto Raptors as the fourth overall pick, and ASU’s JOSH CHRISTOPHER, chosen 24th overall by the Houston Rockets.

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SCOT T IE BARNE S, FLO RIDA STAT E

CHRIS HOLTMANN, head men’s basketball coach at The Ohio State University, also signed with the agency as he entered his fifth season at Ohio State.

HOLTMANN has been named Coach of the Year in three different conferences, including being named 2018 Big Ten Coach of the Year after leading Ohio State to 25 wins in his first season in Columbus.

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2021 CLIENT HIGHLIGHTS Led by head coach SCOTT DREW, Baylor faced off against Gonzaga to win the 2021 NCAA Tournament Championship, the school’s first-ever national title and first championship appearance since 1948.

DREW’s historic season included a 28-2 overall record, a Big 12 regular season title, and the coach’s second consecutive Big 12 Coach of the Year award.

WME represented at least one coach on more than a third of the men’s basketball teams featured in the Tournament.

Dozens of clients won or were associated with winning programs at the 2021 Sports Emmys, including MICHELE TAFOYA, NASCAR PRODUCTIONS, NFL FILMS, ASHLEY BREWER, MATT BARRIE, JEFF DARLINGTON, MAVERICK CARTER, SPRINGHILL/UNINTERRUPTED, LEBRON JAMES, BRENDAN HAYWOOD, CANDACE PARKER, JIMMY JACKSON, REGGIE MILLER, SHAQUILLE O’NEAL,STAN VAN GUNDY,STEVE SMITH, TAYLOR ROOKS, ISIAH THOMAS, and STEVE NASH. Las Vegas Raiders defensive end CARL NASSIB became the first active NFL player to come out as gay. As a result, his NFL jersey catapulted to the topselling jersey on Fanatics, and the Trevor Project—a 160/90 client supported by NASSIB, providing crisis intervention and suicide prevention services to the LGBTQ+ community—saw a 50% increase in daily donations.

WME Sports closed a three-year deal for PEYTON MANNING and his company Omaha Productions to produce and join a MegaCast around 10 “Monday Night Football” games for ESPN+. As part of the deal,

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/ WME S PO RTS

ESPN included a range of additional content orders with MANNING and Omaha, including extending the football legend’s “Places” franchise by ordering an additional 60 episodes on top of the original 60 in 2020. The deal is the largest sports talent and content deal in the marketplace to date.

PE Y TON M A NNING

NATHAN CHEN won his third consecutive championship title at the 2021 World Figure Skating Championships.

S.L. BENFICA appointed WME Sports to find naming rights partners for their Estádio da Luz home ground and club campus.

World No. 1 NOVAK DJOKOVIC took home the men’s singles championship from Wimbledon, matching Rafael Nadal’s and Roger Federer’s standing records of 20 men’s Grand Slam title wins. Clients held three of four spots in the men’s semifinals round, with DENIS SHAPOVALOV and HUBERT HURKACZ competing alongside DJOKOVIC, and world No. 2 ARYNA SABALENKA made it to the women’s semifinals.

WME Sports began building its NIL roster, signing gymnast OLIVIA DUNNE, currently competing for LSU and a former member of the US National Team.

SYDNEY MCLAUGHLIN won the gold medal in the women’s 400-meter hurdles while also breaking her own world record with a time of 51.46 at the Olympics.

In all, WME clients including ARIARNE TITMUS, ALLYSON FELIX, and KEVIN DURANT claimed 11 gold, five silver, and nine bronze medals.

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At only 18 years old,EMMA RADUCANU made history as the first British woman in more than 60 years to take the US Open title,marking her first-ever Grand Slam victory.

DANIIL MEDVEDEV also won his first Grand Slam title in the men’s US Open final, becoming the third Russian man in the Open Era to win a major singles title. IMG also supported the tournament with media rights distribution, while Endeavor hosted a range of clients, partners, and media in its hospitality lounges.

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CANDACE PARKER won the second WNBA Championship of her career, leading the Chicago Sky to their first title in franchise history. A two-time WNBA MVP, WNBA Rookie of the Year, and WNBA Finals MVP, PARKER joined her hometown team in early 2021 after 13 seasons playing for the Los Angeles Sparks. The victory for Chicago marked the city’s only basketball championship since Michael Jordan played for the Bulls. WME Sports also works with PARKER across a range of projects beyond the court, including her partnerships with 2K, Adidas, Capital One, and CarMax, as well as her role as an NBA analyst with TNT. CANDACE PARKE R , WNBA CHAMPION

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Q1 ROUNDUP A selection of business highlights from across the Endeavor network — SIGNINGS

WME signed top Israeli actress REEF NEEMAN, who has a leading role in Netflix’s upcoming series “Shtisel”; MYHA’LA HERROLD, breakout star of HBO’s drama series “Industry”; Golden Globe-winner GINA RODRIGUEZ; musician and singer-songwriter FATHER JOHN MISTY; and global multi-platform news brand BLOOMBERG MEDIA. IMG Models signed second daughter ELLA EMHOFF; daughter of the late KOBE BRYANT and Vanessa Bryant, NATALIA BRYANT; fashion icon SHALOM HARLOW; model STELLA MAXWELL; gender non-conforming model, photographer, and activist RICHIE SHAZAM; and fashion icon, actress, and model MILLA JOVOVICH. The MID-EASTERN ATHLETIC CONFERENCE (MEAC) announced 160/90 as its marketing agency of record.

— DEALS

Epic Games announced that FORTNITE is working with 23 top global football clubs to integrate them into the video game in a licensing deal brokered by IMG .

IMG agreed to a new long-term deal with Panasonic Avionics to exclusively market Sport 24 and sister channel Sport 24 Extra to all airlines worldwide.

TikTok named IMG the official editorial partner of TikTok fashion month, with IMG providing editorial content to the TikTok community throughout the fall 2021 global fashion weeks in New York, London, Milan, and Paris.

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IMG ACA D E MY CA MP U S

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UFC announced a multi-year licensing agreement with the world’s largest licensed sports and entertainment collectibles company, Panini America, in a partnership negotiated by IMG. The inaugural UFC Prizm collectible series launched in April.

IMG ARENA expanded its long-standing partnership with EuroLeague Basketball, with the launch of EuroLeague Instant Legends, using official vintage footage from top players to create instant betting events via randomly grouped clips.

IMG’s Football Greats Alliance (FGA) partnered with sports betting company FanDuel for a second year to feature NFL legends in national broadcast commercials through the NFL season.

PBR announced a partnership with the Bill Pickett Invitational Rodeo (BPIR), the largest and longest running rodeo celebrating Black cowboys, to bring new competitive opportunities to Black western sports athletes.

Following the 2020 season,USA Today named IMG Academy the No.1 nationally ranked football team for the first time in the program’s eight-year history.

FAS HION IC ON , ACTRE S S, A N D MOD E L MIL L A JOVOV ICH

UFC announced a landmark content creation and distribution agreement with Migu to become the exclusive distributor in China for all live UFC events— one of the most significant international rights deals in UFC history.

UFC announced DraftKings as its first-ever official sportsbook and daily fantasy partner in the United States and Canada in a significant multiyear deal.

IMG signed a slate of new sponsors for CONMEBOL, including MG Motor, PayRetailers, Santander, Gatorade, Qatar Airways, Bridgestone, Mastercard, Rexona, and Ford.

IMG ARENA signed an agreement with BetMGM, a market-leading sports betting and gaming entertainment company, to utilize IMG ARENA’s Golf Event Centre product.

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SPOTLIGHT: SUPER BOWL At Super Bowl LV, TRAVIS KELCE started at tight end for the Chiefs and TOM BRADY at quarterback for the Buccaneers, with WME also representing more than 35 clients providing broadcast coverage of the game, including KEVIN HART, KEYSHAWN JOHNSON, CAMILLE KOSTEK, PEYTON MANNING, JIM ROME, STEPHEN A. SMITH, and SARA WALSH.

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On Location hosted its official NFL fan hospitality program leading up to the Super Bowl with ambassador support from CRIS CARTER, including VIP virtual engagements, signed memorabilia, and other exclusives. On Location also launched a digital app for their clients attending the Super Bowl, providing digital tickets, logistics details, a personal concierge service, and more throughout the weekend.

For the seventh consecutive year, IMG’s inflight channel Sport 24 broadcast Super Bowl LV live from 40,000 feet.

ERIC CHURCH and JAZMINE SULLIVAN sang the National Anthem at the kick-off show and MILEY CYRUS performed at the TikTok Tailgate pre-show for 7,500 health care heroes.

Film 45 again produced “Super Bowl’s Greatest Commercials,” with promotional support from 160/90, and the “NFL Honors” two-hour primetime awards special featuring STEVE HARVEY as host for the third consecutive year.

The 160/90 team was integral in planning game activations for a range of clients, including creating LOWE’S social-led #HomeforaHome campaign; promoting JIMMY JOHN’S first-ever Super Bowl campaign; and driving coverage of MAIN EVENT’s Super Bowl Sunday deals.

WME clients were featured in more than 30 commercials during the game, and UFC collaborated with Guaranteed Rate on a commercial featuring UFC athletes Dustin Poirier and ROSE NAMAJUNAS. Clients of The Wall Group worked as stylists and/or hair and makeup artists across more than 10 client commercials and related shoots, and several clients including JC MOLINA, CHRISTIAN SPRENGER, ETHAN TOBMAN, KRISTEN VALLOW, and ALEXIS ZABE shot and designed commercial content airing during the game.

/ Q 1 R O UNDUP

T R AVIS KE LCE AT SUPE R BOWL LV

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— PROGRAMS/CAMPAIGNS

Endeavor Impact launched NXT: Africa Edition in collaboration with various African-owned businesses and organizations including Studio 189, Yard, Afrochella, and Amplify Africa.

TI NA F E Y + A M Y PO E HL E R , 7 8 TH G O L DE N G LO B E AWA RD S HOST S

— EVENTS

UFC kicked off its third UFC FIGHT ISLAND edition on Abu Dhabi’s Yas Island. For the first time ever, the main card was televised live on ABC and simulcast on ESPN+ and ESPN Deportes.

IMG’s Taste of London launched Taste Delivered in partnership with Just Eat, making exclusive menus created by some of the region’s best restaurants available for delivery in London one weekend each month from January to June 2021.

IMG signed a new agreement with international physiotherapy, rehabilitation, and strength training company Kieser to become the title sponsor of its Great Ocean Road Running Festival.

IMG announced Nike as the Melbourne Marathon Festival’s official major partner ahead of the annual event’s return on October 10.

— WINS

At the 78th Golden Globe Awards, hosted by TINA FEY and AMY POEHLER, ANDRA DAY made history as the second Black woman to win the Golden Globe for Best Actress in a Motion Picture – Drama, among a host of other client wins.

Clients hosted a series of performances and had eight wins in Best Album categories at the 63rd GRAMMY Awards.

160/90 debuted its “Under the Armour” campaign for UNDER ARMOUR, including four launch films, social ads, retail signage, streaming audio ads, and UA.com digital assets.

Frieze marked its 30th anniversary with a three-day digital festival, Anniversary Sessions, coinciding with the debut of Frieze’s first-ever membership program, offering access to dedicated digital content and frieze magazine, alongside priority access to Frieze fairs and special events.

NYFW: NXT, Endeavor’s free, virtual education program designed to provide aspiring professionals of all backgrounds access to the fashion industry, returned for a second season, and The Wall Group launched a monthly virtual education series, WALLxCHANGE. 160/90 CAM PAIGN FO R UNDE R ARMOU R

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/ UFC

A LOOK BACK AT UFC’S RECORD-SETTING YEAR From live events to media rights to sponsorship,the organization hit on all cylinders

EMERGING FROM THE PANDEMIC

While most sports were hamstrung by the pandemic over the last two years, UFC became the North star for how to keep pushing forward amidst the challenges. With a unique ability to host events 365 days a year, UFC pivoted from its usual venues to rely heavily on UFC APEX, its state-of-the-art production facility in Las Vegas near the athlete-centered UFC Performance Institute. UFC APEX has now hosted more than 60 events, including Pay-Per-Views (PPV), Fight Nights, and Dana White’s Contender Series.

In parallel, the organization launched Fight Island, a first-of-its-kind live event destination and experience. Partnering with the Department of Culture and Tourism of Abu Dhabi, UFC transformed Yas Island—one of the United Arab Emirates’ most popular destinations—into a unique home for more than 160 fighters, coaches, and support teams, along with UFC staff who brought the island to life.

J UL IA N N A P E Ñ A , UFC 269

A six-square-mile safety zone within the 10-squaremile island included an arena, a hotel, training facilities, and dining establishments, open only to those directly involved with the events to ensure the personal health and safety of all involved. The first Fight Island installment took place in July 2020 and paved the way for several return trips, as recent as October 2021.

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It was this ability to shift strategically and nimbly that allowed UFC to be the first major sports organization to return to work during the pandemic, sparking significant viewership and engagement from a global fan base hungry for the resumption of live sports.

ONE FOR THE RECORD BOOKS

The momentum generated from the pandemic helped UFC to its best nine-month period in its 28-year history (through September 30). The organization has sold out every one of its PPV events to date this year (as of December 11), welcoming back more than 130,000 fans across eight events. In addition, UFC 264: Poirier vs. McGregor 3 became the third highest grossing event in UFC history, while UFC 268: Usman vs. Covington 2 at MSG in November produced the fourth highest gate in the arena’s long and storied history. This year, On Location also launched a successful new VIP experiences product at UFC events, putting fans in the center of the action with their favorite fighters.

In the third quarter, UFC’s commercial PPV saw its highest worldwide grossing revenue quarter since the pandemic began, driven in large part by many US restaurants and bars opening to full capacity.

The quarter also saw strong performance across its consumer products, licensing, and sponsorship categories. Sponsorship revenue was up 59% in the third quarter compared with the same period in 2019, the last non-COVID-impacted year.

On the international media rights front, UFC closed nine new deals throughout Asia-Pacific during the third quarter. The aggregate annual average value (AAV) of the last 14 international rights deals is up +80% over the prior deals (as of December 1). This speaks to not only UFC’s strong international fan base – 90% of its fans are outside North America – but also to its international roster of stars. Nine of the current 12 champions are from outside the US.

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UFC’S PA RTNE RS HIP WIT H C RYPTO.C OM

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Beyond the unprecedented pandemic era, UFC has experienced exponential growth over the last decade and, in particular, since coming under the Endeavor umbrella in 2016. Since then, the organization has: + Landed a record, seven-year US media rights deal with ESPN/ESPN+ + Renewed numerous international media rights deals at substantially higher AAVs + Increased the number of countries with which UFC has broadcast deals + Increased its global fan base by nearly 140% + Delivered 53 sold out events + Hosted events in 40 new markets + Hit record average PPV buys per event in 2020 + Held its biggest PPV event ever (UFC 229: Khabib vs. McGregor) + Quadrupled its social media followers and significantly increased engagement + Substantially grown Fight Pass subscribers and added to combat sports and original content portfolio + Added major new multi-year partners including Modelo, DraftKings, and Crypto. com + Partnered with IMG on its licensing business and significantly improved UFC consumer product sales + Increased its athlete roster and the number of countries from which they hail + Created brand building opportunities for athletes including movie and commercial roles and modeling contracts + Opened UFC Performance Institutes in Las Vegas and China

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DIGITAL DOMINANCE

Helping to fuel its global growth, UFC has made leaps in digital innovation, dramatically expanding its licensed product offering through video games, digital trading cards, fan tokens, and NFTs. After closing a multi-year deal with Panini as UFC’s official and exclusive collectible trading card partner, the two companies established a first-of-its kind partnership to launch the UFC’s first NFT series, and the first three offerings sold out on launch day.

UFC also struck a deal with Dapper Labs, the second sports organization to do so behind the NBA, and the new platform will be available in the new year. In the interim, UFC launched a fan token product on Socios.com, allowing owners access to vote in surveys that bring fans behind the scenes of UFC. UFC was the first major partner based in the US to launch with Socios and saw its initial release of one million tokens sell out in under two hours.

On the social media front, beyond its staggering growth and engagement metrics across platforms, UFC closed a first-of-its-kind content deal for a sports organization with TikTok, providing dedicated TikTok resources at UFC headquarters and seeking to bring fans up-close-and-personal to their favorite fighters with exclusive, behind-the-scenes content.

The organization also launched a new, social-toscreen sponsorable asset, bringing real-time Twitter content onto the screen during live PPV events.

Meanwhile, IMG ARENA continues to power UFC’s first official betting product, providing the data and video streams that allow for live betting opportunities for every UFC event—a collaboration that will only be strengthened with Endeavor’s recently announced acquisition of OpenBet, set to close in 2022.

UFC’S FIGHT ISL AND

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SPOTLIGHT: HALLE BERRY UFC has brought to life a long list of client collaborations since joining the Endeavor network in 2016,but its recent work with HALLE BERRY is among the standouts for both its range and authenticity

/ UFC

After signing BERRY in 2018, WME supported the actor and filmmaker as she created her directorial debut and starring vehicle, “Bruised,” for Netflix.

To help ensure the integrity of the story, which centers on a former MMA athlete looking to make a comeback, BERRY both trained with UFC flyweight champion Valentina Shevchenko and had the fighter co-star in the film.

The UFC integrations extended beyond just the film’s creation, with BERRY appearing at UFC 268 alongside Dana White to put the championship belt on fighter ROSE NAMAJUNAS and promote the film, as well as her new behind-the-scenes documentary. With an exclusive deal to premiere on UFC FIGHT PASS, the documentary covers the making of “Bruised” and will receive promotional and marketing support across UFC channels.

In addition to more UFC collaborations planned for the near future, BERRY is heading into a new deal with Netflix on the back of her successful “Bruised” premiere, which reached No. 1 on the platform across 21 countries the week after its release.

HA L L E B E RRY AT UFC 268

The new, multi-title partnership with the Oscar winner includes development of two additional films, in addition to the upcoming “Our Man from Jersey” with MARK WAHLBERG, as well as a firstlook producing deal. BERRY also has a new book, Beautiful, set to come out in 2022.

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Q2 ROUNDUP A selection of business highlights from across the Endeavor network — TOP NEWS

Endeavor officially listed as a public company on the New York Stock Exchange (NYSE) and began trading under the symbol “EDR.” IMG ARENA acquired sports data collection, audio-visual production, and tracking technology specialist FlightScope Services, aiming to extend the company’s innovative technology with proven success across tennis and golf into other major sports, including football, basketball, and volleyball, among others.

Endeavor acquired NCSA, the leader in pathto-college solutions for student-athletes.

The acquisition complements and builds on IMG Academy’s focus on preparing studentathletes for success at the collegiate level and beyond.

The International Olympic Committee (IOC) designated On Location as the official global hospitality provider for the Olympic and Paralympic Games Paris 2024, Milano Cortina 2026 and LA 2028. The relationship marks a historic step for the IOC, as it’s the first time the organization has engaged an outside entity to manage hospitality.

IMG acquired Dubai-based licensing agency 20too to further expand the global footprint of its industry-leading licensing business. 20too’s clients include NBCUniversal, HASBRO, THE SMURFS, Sega, Smiley, Discovery, and more.

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O B S I DI A N WORKS C O -FOUN D E RS C H A D E AST E R L I NG A N D MIC HA E L B. JORDA N

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Endeavor announced an investment in and partnership with WENEW, a curator and provisioner of iconic moments as NFTs. Endeavor is working with the new venture, launched by pioneering digital artist BEEPLE, to curate and release NFTs of the most memorable moments in music, fashion, sports, and more. IMG brokered WENEW’s first release, a partnership with Wimbledon to celebrate Andy Murray’s historic win in 2013, which coincided with the 2021 championships.

EuroLeague concluded its season after a full schedule of 328 games played across 10 European countries.

The Final Four event was held in Cologne, Germany and broadcast to more than 110 countries around the world, with the semi-finals and championship becoming the first professional sports games streamed on TikTok, garnering nearly half a million views.

— SIGNINGS

160/90 announced an investment in and partnership with MICHAEL B. JORDAN’s marketing agency, Obsidianworks,that will help brands and talent benefit from a wider range of stories and storytellers and reach vital communities in new ways.

DIG ITA L A RTIST BEEPLE

WME signed DEREK DELGAUDIO, best known for his acclaimed one-man stage show, “In & Of Itself,” who also recently released a memoir titled “Amoralman”; global entertainment company COMPLEX NETWORKS; PARMALEE coming off its No. 1 Hot Country Airplay hit, “Just the Way,” with Blanco Brown; musical artist and actor WILLOW SMITH; and TikTok star SHEENA MELWANI. WME Legends signed the estate of THE NOTORIOUS B.I.G. for management worldwide. The team will holistically manage the assets and name, image, likeness, life, and IP rights of the estate, working across film, TV, digital, music, licensing, and fashion.

— DEALS

On the heels of UFC’s partnership with martial arts brand VENUM, UFC athletes debuted VENUM-designed Fight Kits at Fight Night: VETTORI vs. HOLLAND. Under this multi-year deal brokered by IMG’s licensing team, VENUM will serve as UFC’s exclusive global outfitting and apparel partner, supplying MMA gear and performance apparel specially designed for UFC athletes.

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IMG renewed its longstanding worldwide licensing agreement with AUTOMOBILE CLUB DE L’OUEST (ACO) for 24 Hours of Le Mans— the oldest active sports car endurance race in the world—through 2024.

Following IMG’s CGA-HSBC China Junior Golf Program, as well as the Buick National Junior Golf Classic and Buick China Junior Golf Championship, the HSBC partnership was renewed for five years. The two programs are the biggest of their kind in China, with more than 5,000 junior players participating.

The Professional Triathletes Organisation (PTO) appointed IMG to assist in distributing global media rights for its flagship event, The Collins Cup. IMG was appointed by SKYDANCE ANIMATION as its global licensing representative for all animated releases, including its first two features, “Luck” and “Spellbound.”

Jackie Robinson Day saw the launch of two new JACKIE ROBINSON FOUNDATION partnerships brokered by IMG.LEBRON JAMES’ UNINTERRUPTED dropped a three-piece apparel collection,with UNINTERRUPTED donating a portion of proceeds to the Foundation,and DraftKings donated $200,000 to the Foundation’s scholarship program and launched a freeto-play popularity pool featuring questions about ROBINSON’S career.

IMG ARENA announced the expansion of its Croatian football offering, following an expanded agreement with the Croatian Frist Football League, covering data and video for all domestic league and cup competitions.

IMG brokered a licensing partnership between UFC and technology start-up Fabacus to launch a global consumer rewards program for fans purchasing UFC-licensed products. The Fabacus platform supplies technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content.

IMG, along with Eurovision Sport, extended its media rights partnership with the Austrian Ski Federation (ÖSV) until the 2026/2027 season.

To date, IMG and Eurovision Sport have secured

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coverage in more than 100 countries in Europe and around the world.

GAP and Walmart announced a long-term strategic partnership for the debut of Gap Home, an exclusive brand of home essentials.

IMG’s SNTV joint venture with the Associated Press launched Story10, an audience engagement network that works with the world’s leading brands, federations, and sports organizations to integrate into the global sports news agenda.

— EVENTS

IMG announced its appointment to operate the new glass Chimney Lift at Battersea Power Station in London.

Set to open next year, guests will travel 109 meters in the air to experience a one-of-a-kind, 360-degree view of the capital city’s skyline.

IMG’s 2021 Miami Open presented by Itaú, one of the first significant tennis events to take place with live spectators since the onset of the COVID-19 pandemic, hosted 363 athletes and more than 27,000 attendees throughout the two-week event, which saw WME Sports client HUBERT HURKACZ take home his first ATP Masters 1000 title.

IMG held golf’s first Major of the year, the ANA Inspiration, with WME Sports client PATTY TAVATANAKIT taking the title.

SailGP kicked off its second season in Bermuda with a mission of helping to combat climate change: powered

by Nature™ and driven by purpose. In addition to extensive live broadcast coverage secured in 175 territories, IMG also brokered a new global logistics partnership with Kuehne+Nagel, focused on innovations that reduce carbon emissions from shipping.

PAT T Y TAVATANAKI T, ANA T IT LE HO LDE R

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The 2021 edition of Frieze New York spanned five days with strong sales and attendance. As the first major art event to return in the US since the onset of the pandemic, WWD described the sold-out fair at The Shed in Manhattan as “more accessible than ever.”

IMG’s premier figure skating show, Stars on Ice, returned to Japan with an audience of more than

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160/90 held its first live experience of the year in China, with the Shanghai launch of MACALLAN’s Anecdotes of Ages, a limited-release whiskey line and art collection designed by British pop artist Sir Peter Blake.

AF T E RPAY AU STR A L IA N FAS HION W E E K

25,000 across its four shows in Yokohama. IMG’s

Magic on Ice show returned to Wuhan, China, with Olympic medalists PANG QING and TONG JIAN.

IMG’s golf team held the Honda LPGA Thailand, won by former World No. 1 ARIYA JUTANUGARN, at the Siam Country Club Pattaya Old Course, and the 2021 HSBC Women’s World Championship at the Sentosa Golf Club in Singapore, with clients including PATTY TAVATANAKIT, DANIELLE KANG, GEORGIA HALL, and CHARLEY HULL in the field.

Mexico’s Andrea Meza was crowned Miss Universe at the 69th annual competition, which took place in Hollywood, Florida. Hosted by MARIO LOPEZ and Miss Universe 2012 Olivia Culpo, the event featured 74 contestants with a wide range of platforms focused on driving social impact.

Frieze announced that Frieze Seoul will launch in September 2022, in partnership with Galleries Association of Korea. The new international art fair will take place at COEX in the city’s center, alongside the longstanding, leading Korean art fair KIAF ART SEOUL. The 2021 Keiser Great Ocean Road Running Festival took place in Victoria, Australia with a record number of participants, reflecting a surge in interest in live mass participation events in the wake of the COVID-19 pandemic.

IMG’s Afterpay Australian Fashion Week took place at Carriageworks,Sydney and virtually on AUSFW.com.The event featured a partnership with First Nations Fashion and Design,a national voice representing Aboriginal and Torres Strait Islander designers, to support Indigenous Australian creative talent via a series of initiatives across AAFW.

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— WINS

IMG once again took top spot in the Broadcast Indie Survey 2021, ranking independent production companies in the UK for business performance in 2020.

At the 2021 NAACP Image Awards, directed by TONY MCCUIN, with JON MACKS serving as a writer, LEBRON JAMES, EDDIE MURPHY, and STEPH CURRY each received special awards, with additional client winners including RADHA BLANK, DRAKE, JASON HEHIR, ATTICA LOCKE, MARSAI MARTIN, and MADALEN MILLS.

PBR’s partnership with the Bill Pickett Invitational Rodeo launched in Las Vegas and made history as the first all-Black rodeo to be nationally televised.

The broadcast aired on CBS Television Network in the US, coinciding with the celebration of Juneteenth. The Bill Pickett Invitational Rodeo was created in 1984 as a platform to recognize the contributions of Black cowboys and cowgirls in developing the West and to provide opportunities for Black western athletes.

World’s Strongest Man took place in Sacramento, California, marking the start of a new multi-year deal with Visit Sacramento Sports Commission and new sponsorships from Reign, KNAACK, and BurgerPatch. The IMG-produced show aired on CBS in the US and Channel 5 in the UK. The 103rd PGA Championship included WME Sports clients JORDAN SPIETH, LUCAS HERBERT, PADRAIG HARRINGTON, PATRICK CANTLAY, and TOM LEWIS, with ASHLEY BREWER, COLT KNOST, FRANK NOBILO, and HENNI ZUEL among several WME broadcast clients covering the action. IMG ARENA also acquired the sports betting distribution rights to the Championship, marking the services’ first deal for a golf major. On Location, meanwhile, handled all official hospitality for the event.

Winners at the 2021 SAG Awards, directed by ALAN CARTER, included JEREMY STRONG, JOSEPH GORDON-LEVITT, KELVIN HARRISON JR, YAHYA ABDUL-MATEEN II, HELENA BONHAM CARTER, and DAN LEVY. YAHYA ABDUL-M AT E E N II, SAG AWARD W INNE R

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Clients who won or were associated with winning projects at the 2021 Academy Awards included JAMES REED, TRENT REZNOR, ATTICUS ROSS, ALICE BRAGA, DAVEED DIGGS, RICHARD AYOADE, TINA FEY, ANGELA BASSETT, QUESTLOVE, DONALD GRAHAM BURT, MARTIN DESMOND ROE, LAWRENCE BENDER, JOEY BADA$$, and TOBIAS LINDHOLM. Film 45 produced the official pre-show and post-show, “Oscars: Into the Spotlight” and “Oscars: After Dark,” respectively.

YAA GYASI was shortlisted for the Women’s Prize for Fiction for her novel Transcendent Kingdom.

WME Sports client PATRICK CANTLAY earned his fourth PGA TOUR victory at the Memorial Tournament presented

by Nationwide in Dublin, Ohio, while JORDAN SPIETH won the Valero Texas Open.

IMG was once again ranked as the world’s leading licensing agency in License Global’s Top 20 Global Licensing Agents 2021 list. IMG’s licensing business had one of its strongest years to date in 2020, generating $13.4 billion total retail sales for global clients and expanding its roster with a slate of high-profile signings, including YouTube influencer “LIKE NASTYA” and TOM BRADY’s TB12.

Q U E ST LOV E , 2021 ACA D E MY AWA RD WIN N E R

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— PROGRAMS/CAMPAIGNS

G A B BY BA RRE T T

DRAKE, GABBY BARRETT, FLORIDA GEORGIA LINE, CHARLIE PUTH,AJR, TRAVIS SCOTT,and MAVERICK CITY MUSIC took home 2021 Billboard Music Awards.

Endeavor and SEAN LOVE COMBS announced the launch of “The Excellence Program,” a virtual education program for aspiring industry executives from underrepresented backgrounds looking to break into entertainment, music, and fashion. The partnership comes on the heels of COMBS signing with WME in all areas. The program is free and accessible to eligible students, with sessions taught

by JOEY BADA$$, VICTOR CRUZ, and LINDSEY VONN, among others.

IMG hosted a virtual press event via On Location Live to announce the formation of the IMG Fashion Alliance, as well as the signing of Afterpay as NYFW: The Shows’ presenting partner. Comprised of top American fashion designers, the IMG Fashion Alliance includes BRANDON MAXWELL, JASON WU, and Telfar as partners, among others.

UFC FIGHT PASS announced the debut of a new original series, “UFC Shanghai Combine.” The four-episode show takes viewers behind the scenes of the UFC Academy Combine held early in 2021 at the 93,000-square-foot UFC Performance Institute in Shanghai.

160/90 worked with USAA to activate its annual Memorial Day effort, asking all Americans to pay a digital tribute to fallen military heroes by visiting PoppyInMemory. com. This year’s campaign was an alldigital iteration of the award-winning “Poppy Wall of Honor” exhibit that debuted on the National Mall in Washington, D.C. several years ago.

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ROMEO S A NTO S: UTOP IA L IV E F ROM ME T LIFE

— CONTENT

ESPN Films debuted a documentary about the WNBA’s 2020 season at IMG Academy, providing an in-depth look into the unprecedented season and life inside the IMGA bubble.

Endeavor Streaming delivered a two-part event for Romeo Santos in partnership with the artist and Sony Music Latin. Endeavor Streaming delivered Santos’ concert film, “Romeo Santos: Utopia Live from MetLife,” followed by the official premiere of his documentary, “Romeo Santos: King of Bachata,” all within a branded environment.

The 2020/21 Premier League season included matches taking place almost every day over the eight-month run. IMG’s Premier League Productions (PLP) served content and coverage of all 380 Premier League matches to 190 countries, with 10 simultaneous matches supported by 96 live feeds from stadiums across the UK on the final day of the season alone.

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Across the four-week UEFA EURO 2020, IMG’s production team produced 265 daily team reports, 102 team features, 51 host city features, 51 headto-head previews, and 22 daily highlights shows; managed the movement of crews covering media activities of all 24 teams; produced a live, one-hour podcast on each match day of the tournament; broadcast the UEFA EURO 2020 live to aircraft in flight via Sport 24 and Sport 24 Extra; secured 35 licensees to design, produce, and distribute a range of fan, lifestyle, fashion, and leisure products; and reached more than €30 million in UEFA EURO 2020 hospitality sales since first being appointed the event’s exclusive sales agent in England, Scotland, Wales, Northern Ireland, and the Republic of Ireland.

160/90 embarked on the UEFA EURO 2020 Trophy Tour, a three month visit to all 11 host cities, and WME Sports client ANDY ROBERTSON played for Scotland in the tournament, with WME client MARTIN GARRIX joining Bono and The Edge to perform the official song of UEFA EURO 2020, “We Are The People.”

M ART IN GARRIX , UE FA EURO 2020

ANDY RO BE RT SO N, PRE M IE R LE AGUE CHAM PIO NSHIP

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THE CURTAIN RAISES ON LIVE EVENTS After a year of virtual experiences,fans return in droves to see their favorites

/ L I VE S TAG ES

M IL E Y CYRU S ’ “STA ND BY YOU ”

With 2021 came the slow and steady return of live entertainment to stages around the world, including a number of memorable moments across the Endeavor network.

From music to comedy to theater and beyond, here is a look at some of the highlights throughout the year.

— MUSIC

PA RK L IF E MU S IC F E STIVA L , MA N C HE STE R , UK

Festivals around the world came surging back, with Lollapalooza (featuring FOO FIGHTERS, TYLER, THE CREATOR, MILEY CYRUS, MARSHMELLO, and more than 20 other WME clients) selling out to the tune of more than 400,000 tickets, Coachella selling out without even posting a lineup, and smaller festivals around the world doubling previous sales.

The Parklife Festival in Manchester, UK sold out its 80,000 daily tickets within an hour, and featured a roster including ADAM BEYER, ANNA, CHANNEL TRES, CIREZ D, CHRISTOPH, ERIC PRYDZ, IDA ENGBERG, JAX JONES, MABEL, MICHAEL BIBI, PEGGY GOU, and YOTTO.

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Individual artists also saw incredible success across a range of concerts, tours, and new live performance announcements: + CROWDED HOUSE completed their 12-date “To The Island” tour of arenas and outdoor venues throughout New Zealand selling over 60,000 tickets. + DEAD & COMPANY’s tour went on sale and immediately sold 450,000 tickets over 31 shows, leading to multiple instant sell-outs, including three at the Hollywood Bowl.

The band also sold over 60,000 tickets for a two-night run at Wrigley Field in Chicago—all in addition to its dedicated beach festival in collaboration with On Location. + DUA LIPA’s tour of Australia and New Zealand sold out within its first day on sale. + MILEY CYRUS’ Pride concert event “Stand By You” was filmed at the historic Ryman Auditorium in Nashville and premiered on Peacock, featuring musical guests, award-winning artists, and LGBTQ+ allies BROTHERS OSBORNE, Mickey Guyton, Little Big Town, Maren Morris, and ORVILLE PECK. + After attending Paris Fashion Week, GIVEON announced and put on sale his first headline show in London, selling out within minutes, on the heels of selling out his entire North American headline tour. + Following THE REVIVALISTS’ two-night stand at Red Rocks, the band’s 2022 Red Rocks date immediately sold out. + FOO FIGHTERS sold out New York’s Madison Square Garden—the first full-capacity concert in a New York arena since March 2020. + PEGGY GOU’s show at Finsbury Park sold out in less than 90 minutes. + BROTHERS OSBORNE announced their “We’re Not For Everyone Tour” across almost 50 cities, featuring TRAVIS DENNING and TENILLE TOWNES. + CHRIS STAPLETON,LUKE COMBS,ERIC CHURCH and KANE BROWN are all in the midst of (or recently completed) epic tours, with record ticket sales.

D UA L IPA

+ POLO & PAN performed two nights in a bespoke park in Tel Aviv, Israel, selling out both shows.

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G RE TA VA N FLE E T

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+ ADELE announced her “Weekends with Adele” residency in Las Vegas at Caesar’s Palace starting in January 2022. The superstar will perform two shows each weekend through April 16 and comes on the heels of her fourth studio album, 30, debuting at No. 1 on album charts in 30 countries. + Just before being named TIME Magazine’s Entertainer of the Year, OLIVIA RODRIGO announced her new tour, generating one of the largest fan registrations in history.

+ D-BLOCK EUROPE sold out the O2 Arena in London.

+ In addition to standout WME client successes, IMG’s own Big Feastival and Hampton Court Palace Festival in the UK returned with outsize numbers, including more than 80,000 tickets sold across both events. Elsewhere across the globe, the annual concert vacation series produced

by Endeavor’s On Location in Riviera Cancun, Mexico announced its seventh season, beginning January 2022, with DEAD & COMPANY’s “Playing in the Sand” event selling out so quickly that it expanded to two weekends for the first time.

LUKE BRYAN’s “Crash My Playa” event, a key component of the series, meanwhile announced its seventh edition will be co-headlined by JASON ALDEAN.

+ LAUREN DAIGLE sold out the final night of her tour at Bridgestone Arena. + ALANIS MORISSETTE’s “Jagged Little Pill” 25th anniversary tour brought on the biggest boxscore results of her entire career. + GRETA VAN FLEET wrapped its Strange Horizons 2021 tour with two completely sold-out nights at the Greek Theatre in LA, with MARCUS KING and DEVON GILFILLIAN supporting. + THE HU finished their “The Hun Tour,” consisting of 45 shows in 60 days, including predominantly sold out shows around the US and Canada and eight festival performances. + FATBOY SLIM received stellar reviews for his show at the SSE Arena, Wembley, with his ongoing UK tour his best-selling ever in the country.

ADELE

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O LIVIA RO DRIGO

“The health of the live music business is so critical for artistic development and creative success—what we’re seeing this year speaks to how much people value those parts of our culture.”

– LUCY DICKINS, WME PARTNER

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— COMEDY

a look at the landscape 83% OF FANS have held onto

their tickets for postponed shows throughout the pandemic (Live Nation) SEASON-TICKET SALES for

major events and venues are seeing as much as fiveyear highs, well above 2019 numbers (Sports Business Journal) BROADWAY SALES — representing exclusively indoor events—are virtually recovered from pandemic impacts (trailing just 6.3% behind usual pre-pandemic numbers) (Forbes) ONE IN THREE PEOPLE report that live events will be more important to them after the pandemic than before, and one in four plan to cut back spending in other areas in order to attend more live events (THR)

HASAN MINHAJ returned to live touring with a brand-new one-man show, “The King’s Jester.” Four years after his Netflix comedy special “Homecoming King,” the comedian’s latest tour—which runs through March 2022 and has sold out several dates already—will likewise feature on the platform for a global audience later in the year.

BILL BURR announced spring and summer North American dates for his 2022 arena and amphitheater tour, visiting 23 cities from April through August. The Grammynominated BURR embarks on the tour with his longstanding Monday Morning Podcast still among the most downloaded comedy podcasts in history and following his starring role opposite PETE DAVIDSON in “The King of Staten Island.”

Due to demand, JOHN MULANEY added 33 new dates to his upcoming tour, which will kick off in March 2022. The former “SNL” writer is debuting new material in the show, titled “John Mulaney: From Scratch,” which began as a limited run in New York and Boston in 2021.

“The comedy business demands a 360-degree approach to servicing our clients,and that’s what WME does—creating crossover opportunities into film,TV,books,and more.”

- ALLYSA MAHLER, WME PARTNER L AURE N PAT T E N, “JAGGE D LIT T LE PILL”

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— THEATER

Following a year off from theater productions, the 74th Annual Tony Awards saw WME and Endeavor’s clients and shows garner 18 Tony Award nominations and 10 wins, including DIABLO CODY for Best Book of a Musical and LAUREN PATTEN for Best Performance by an Actress in a Featured Role in a Musical for “Jagged Little Pill”; ALEX TIMBERS for Best Direction of a Musical, SONYA TAYEH for Best Choreography, and CHARLIE ROSEN, MATT STINE, and JUSTIN LEVINE for Best Orchestrations for “Moulin Rouge”; DAVID BYRNE’s Special Tony Award for “David Byrne’s American Utopia”; and THOMAS KAIL and LIN-MANUEL MIRANDA’s Special Tony Award for “Freestyle Love Supreme.” “Moulin Rouge” – which led the night in awards and for which WME represents most of the creative team – also won “Best Musical.” The production, based on the Film

by BAZ LUHRMANN, is co-financed by Endeavor.

KATORI HALL won the 2021 Pulitzer Prize for Drama for her play “Hot Wing King” while MICHAEL BRESLIN and PATRICK FOLEY were finalists for their digital piece “Circle Jerk,” the first digital-only piece of theater to be considered for a Pulitzer. WME has represented winners of the Pulitzer Prize for Drama for six of the past 10 years.

L IN -MA N UE L MIR ANDA

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HUGH JACKM AN

HUGH JACKMAN is set to star in a revival of “The Music Man,” one of the most anticipated shows of the upcoming season. Book, music, and lyrics for the production are by THE ESTATE OF MEREDITH WILSON, with choreography by WARREN CARLYLE. — SPEAKERS

In the midst of what could have been a financially devastating pandemic, WME’s Harry Walker Agency secured 1,500 events to take place throughout 2021 with a breakdown of 80% virtual and 20% in-person.

Even so, the business is geared up for a return to its storied history of live-stage speaking events (in the last year before the pandemic, 100% of bookings were in-person), with 80% of 2022 dates booked to date set to be in-person.

The business is seeing events focused on networking and VIP experiences returning rapidly to in-person formats, with other categories following close behind. Major bookings already slated for the year ahead include TOM BRADY, DAN LEVY, and SERENA WILLIAMS in a range of settings and with innovative and highly favorable deal structures, including an increased focus on philanthropic support for causes and issues of importance to clients and their communities.

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Q3 ROUNDUP A selection of business highlights from across the Endeavor network — TOP NEWS

On Location acquired Qcue, the leader in dynamic pricing software for sports and entertainment ticketing. The acquisition integrates Qcue’s specialization in ticket-pricing, analytics, data visualization, inventory management, and efficiency tools into On Location’s premium experiential hospitality offerings.

Endeavor entered into an agreement to acquire OpenBet, a leading content, platform, and service provider to the sports betting industry. Building on Endeavor’s IMG ARENA business, the acquisition will help create a unique end-to-end solution, delivering official data and video streams, premium content, cutting-edge mobile products, and best-in-class betting technology solutions to leagues, federations, and sportsbooks worldwide.

— SIGNINGS

WME signed the estate of WAYLON JENNINGS to holistically manage the name, image, likeness, life, and IP rights and assets of one of country music’s most notable creative forces, known for the artistic freedom he brought to the genre.

WME signed model and health and wellness entrepreneur MIRANDA KERR for representation in all areas, working to expand her business across media, consumer products, and philanthropy, as well as influencer, actor, and boxer LOGAN PAUL. — DEALS

PBR RidePass announced its move to Pluto TV, now putting all PBR programming under the ViacomCBS umbrella. With the move, RidePass becomes Pluto TV’s first dedicated live sports channel, available to the platform’s more than 50 million users.

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DO L LY PA RTON ’S SC E N T F ROM A B OV E

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Ahead of the HARIBO Goldbear’s 100th anniversary in 2022, a suite of toys, apparel, footwear, and homeware launched in deals brokered by IMG, in addition to the second drop of HARIBO’s PUMA footwear and apparel collection.

UFC partnered with Panini America to launch the first-ever UFC digital trading cards. The NFTs include digital replicas of Panini UFC trading cards, featuring UFC’s biggest fights, moments, and milestones, available on the Panini NFT blockchain platform.

UFC announced a partnership with Jose Cuervo, the world’s leading tequila brand, which will serve as the firstever official tequila of UFC. IMG ARENA acquired the data distribution rights to the Ryder Cup, making the event part of IMG ARENA’s growing Golf Event Centre, providing sports bettors with a comprehensive range of real-time, shot-by-shot data, as well as interactive course visualizations.

DOLLY PARTON launched her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances.Created in a deal brokered by IMG,Dolly - Scent from Above is available at ScentBeauty.com and HSN.com.

H A R I B O ’ S P UMA FOOT WE A R A N D A P PA R E L C OL L ECTION

IMG’s Football Greats Alliance (FGA) partnered with EA Sports for their iconic Madden franchise in a multi-year deal spanning licensing, marketing & content, retail partnerships, and esports/gaming initiatives. The FGA secured the intellectual property rights to more than 125 former NFL players to be featured in Madden ’22, including PEYTON MANNING, BRANDON MARSHALL, JOE THOMAS, DEION SANDERS and MICHAEL STRAHAN. In the wake of the 89th 24 Hours of Le Mans, the AUTOMOBILE CLUB DE L’OUEST named British sportswear and lifestyle apparel brand Castore as official outfitter of the world’s oldest active sports car endurance race, in a multi-year deal brokered by IMG. Audacious signed a deal as the official CBD of PBR in one of the most expansive deals between a CBD brand and a major professional sport, further normalizing the use of CBD in recovery-related applications.

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IMG’s Sport 24 became the inflight and in-ship partner of the Asian Football Confederation (AFC) through 2024. Sport 24 will broadcast the AFC’s national team and club competitions live (with the exception of limited domestic rights), including the AFC Asian Qualifiers – Road to Qatar and the AFC Asian Cup China 2023, as well as the AFC Champions League.

IMG and FIFA announced an agreement to market worldwide media rights for the African Qualifiers for the FIFA World Cup Qatar 2022. As part of the agreement, IMG will sell a total of 130 matches, featuring 40 countries from across Africa.

Additionally, IMG’s FC DIEZ MEDIA was confirmed as the exclusive agency to CONMEBOL, the South American Football Confederation, for management of commercial rights to club competitions from 2023-2026.

— EVENTS

IMG’s NYFW: The Shows returned to New York with more than 140 total shows, presentations, and special events throughout the week at the official hub at Spring Studios produced by IMG FOCUS, in other locations across the city, and on NYFW.com.

On Location collaborated with 11 designers to offer insider access to consumers through NYFW: The Experience, and New York Governor Kathy Hochul announced a partnership with IMG to support designers with iconic New York City show venues.

The LEGO Group and QUEER EYE revealed a special new set in honor of the award-winning show,created in a partnership with Scout Productions and conceived

by IMG.

Frieze and Deutsche Bank announced John Rizkallah as the winner of the second annual Deutsche Bank Frieze Los Angeles Film Award and Jane Chow as the recipient of the initiative’s firstever Audience Award, as voted for by the public.

Realized in collaboration with Endeavor Content and the nonprofit academy Ghetto Film School (GFS), the Deutsche Bank Frieze Los Angeles Film Award provides a platform and development program for 10 emerging, LA-based filmmakers.

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SPOTLIGHT: WIMBLEDON World No. 1 NOVAK DJOKOVIC competed in and won the Wimbledon men’s final to match the standing record for men’s Grand Slam titles. Reaching his 20th victory tied him with current record-holders Rafael Nadal and Roger Federer. Clients held three of four spots in the men’s semifinals round, with DENIS SHAPOVALOV and HUBERT HURKACZ competing alongside DJOKOVIC, and world No. 2 ARYNA SABALENKA made it to the women’s semifinals.

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IMG once again produced The Wimbledon Channel on behalf of the All England Lawn Tennis & Croquet Club (AELTC). The daily digital show broadcasted live from a studio inside the Club and aired on Wimbledon.com and the Club’s YouTube channel, featuring news, stories, and interviews from the players’ hotel bubble, as well as social media updates and live coverage from select games.

The Wimbledon Radio Channel was produced by IMG as the AELTC’s official radio station, airing from 9 a.m. BST until the end of play each day of the competition. Show content included interviews, match reports from around the grounds, and dedicated play-by-play commentary from Centre Court.

IMG’s Sport 24 and Sport 24 Extra inflight and inship channels showed more than 175 hours of live coverage from The Wimbledon Championships, including every game from the quarter-finals onwards.

As the exclusive commercial representative of the AELTC, IMG brokered 80% of Wimbledon’s current brand partnerships, which are selected via a highly selective process. Sipsmith signed this year as Wimbledon’s first-ever gin partner in a five-year deal, joining other brands ranging from Rolex, IBM, and Ralph Lauren to American Express, Evian, Jaguar, and HSBC. As part of its 51st year working with Wimbledon, IMG ran an exclusive hospitality experience for clients and partners throughout the tournament grounds and at the IMG House.

NOVAK DJO KOVIC, WIM BLE DO N CHAM PIO N & GR AND SL AM RECO RD -HO LDE R

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SPOTLIGHT: OPEN CHAMPIONSHIP

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IMG was once again the host broadcaster for the 149th Open Championship, in addition to handling all media distribution for the event globally. The team ran all aspects of the Championship’s production for the R&A as it has done since 2016, with more than 600 staff members and 100 cameras on site, broadcasting from every hole across all four days of the event.

Sport 24 & Sport 24 Extra showed more than 45 hours of live coverage inflight and in-ship, as well as a day-after replay of the final round of the 149th Open Championship from Royal St George’s.

As the exclusive commercial representative of the R&A, IMG brokered partnerships with all current Patrons and Official Suppliers of The Open, in addition to supporting the R&A on overall commercial program strategy and management. Current partners include Doosan, HSBC, Mastercard, Mercedes-Benz, Nikon, NTT DATA, Rolex, Hugo Boss, UPS, Champagne Piaff, and Loch Lomond Whiskies.

The Open Official radio station, produced by IMG, broadcasted via The Open website and app and served as the world radio feed for Talksport and SiriusXM. 160/90’s experiential team brought to life the spectator village at The Open with the HSBC Golf Zone. The team devised and produced the experience, full of interactive activities for the tournament’s more than 132,000 anticipated spectators.

149TH OP E N C HA N MP ION S HIP

As part of its long-term relationship with the R&A, the IMG golf events team ran an exclusive hospitality experience in the on-course Palmer Suite for prospective clients and partners, as well as running the off-site IMG House and HSBC’s onsite Patron’s hospitality program.

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TASTE OF LON D ON

Taste of London made its return for two extended weekends in July at Regent’s Park in London featuring more than 100 restaurants,bars,producers, and brands keen to grow their business after the pandemic.

Approximately 40,000 visitors enjoyed more than 156 dishes and 22 cuisines.

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Coming off three consecutive gate records (UFC 261, UFC 262, UFC 263), UFC hosted its fourth sold out event at the T-Mobile Arena in Las Vegas with UFC 264, where Dustin Poirier defeated Conor McGregor in their third matchup since 2014. The event saw the debut of Crypto. com branding on the athletes’ uniforms and the launch of On Location’s new Elite VIP experience product with UFC that sold out within days.

Fifty WME Sports clients and eight IMG Academy alumni competed at the Tokyo 2020 Olympic Games across nine sports, with NAOMI OSAKA lighting the Olympic Cauldron ahead of her first Games. WME also represented 17 broadcasters covering the event, while IMG is an adviser to the IOC on its media sales tender process for all Games through 2032. 160/90 worked with a number of official partners of the Games, including managing athlete relationships for Team VISA and Team COCA-COLA; On Location, meanwhile, began preparing for Paris 2024, its first Olympics as the IOC’s Official Global Hospitality Provider.

Frieze Viewing Room Los Angeles Edition debuted featuring 47 participating galleries.

The initiative ran concurrent to the first-ever Gallery Weekend Los Angeles, supported by a city-wide program of events and activations for Frieze members and audiences. Made viewable using virtual technology by OTOY, major digital works were available to purchase as NFTs. IMG’s Mubadala Silicon Valley Classic welcomed top players in women’s tennis for its 50th anniversary. Now the world’s longest-running women’s tournament, the event was co-founded

by Billie Jean King and kicked off the 1971 women’s pro tour that would eventually become the Women’s Tennis Association (WTA).

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SailGP launched its Impact League, an initiative to help integrate sustainability into the fabric of sports and accelerate the industry’s transition to clean energy. The Impact League tracks the positive actions each SailGP team takes to reduce their overall carbon footprint and help accelerate inclusivity in sailing.

IMG and leading fractional investing platform Collectable announced The MINT Collective, an event uniting sports collectibles professionals, investors, and collectors from around the world.

Taking place January 28-30, 2022, in Las Vegas at UFC APEX and MGM Grand Hotel & Casino, the event will feature a unique speaker series, marketplace, live auctions, sports gaming exhibitions, product drops, and entertainment.

UFC’s Dana White and StockX Founder Josh Luber will be among the inaugural event’s speakers.

IMG’s Hampton Court Palace Festival welcomed more than 30,000 visitors over the course of the nine-day event. Now in its 25th year, the festival held open-air concerts against the backdrop of Henry VIII’s Tudor Palace. Performers included KEANE, Van Morrison, Bastille with a special appearance from RICK ASTLEY, Nile Rodgers & Chic, and Sir Tom Jones.

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IMG announced it would produce the UK’s first Christmas light trail in Windsor Great Park in partnership with DEAG Entertainment Group.

Windsor Great Park Illuminated features a range of light installations, including floating water lilies, a 1,400 square-meter field of lights, fountains of projected flowers, holograms of woodland creatures, and a laser-scape amongst the trees.

IMG’s three-day music and food extravaganza, The Big Feastival, welcomed more than 50,000 visitors on its 10-year anniversary. M&S Food sponsored the festival for the first time, producing features like M&S Little Cooks, a double-decker wine bar, and a cookery school.

PBR hosted its inaugural Ride United Training Camp at PBR’s Sport Performance Center in Pueblo. The camp was created to open pathways for underrepresented athletes to the sport of bull riding.

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After a two-year hiatus, IMG’s Taste of Paris welcomed a record attendance of more than 32,000 visitors, 16 restaurants, and 50 chefs at its brand-new venue, Grand Palais Éphémère. Under IMG, the four-day culinary event has grown to be the biggest food festival in France.

The annual Met Gala kicked off the Costume Institute’s exhibition covering fashion across US history, titled “In America: A Lexicon of Fashion.”

Endeavor’s presence included 58 clients in attendance and 110 artists represented by The Wall Group, who worked with 107 guests.

Frieze Sculpture was held at Regent’s Park in London. The annual public art exhibition featured major works by international artists including Ibrahim El-Salahi, Isamu Noguchi, Solange Pessoa, and Rose Wylie.

IMG staged the Women’s Scottish Open with new title sponsor Trust Golf at Dumbarnie Links in Fife, Scotland. In her 228th event and 11th season on Tour, Ryann O’Toole won the first title of her career.

Former World No. 1 ARIYA JUTANUGARN finished fourth, with European Solheim Cup player CHARLEY HULL finishing one shot behind in fifth.

IMG’s Champions Tennis event on the ATP Champions Tour returned, with US Open Champion EMMA RADUCANU playing an exhibition singles match. In its 24th year, the four-day tournament took place at London’s Royal Albert Hall for its final edition at the venue. The 18-year-old British star joined tennis legends including DAVID FERRER, Tomas Berdych, JUAN CARLOS FERRERO, and Mansour Bahrami.

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SPOTLIGHT: RYDER CUP At the 2021 Ryder Cup,WME Sports clients PATRICK CANTLAY and JORDAN SPIETH represented the US,while PADRAIG HARRINGTON led the European team as captain.

On Location was the Official Travel Package and Ticket Exchange Partner of the PGA of America and the Official Travel Service Provider of the Ryder Cup Europe, handling consumer travel programs for both organizations surrounding the event. On Location also holds worldwide rights to the event for fan travel programming and ran the fan-to-fan ticket exchange for the event for the PGA of America.

160/90 operated consumer experiences for MICHELOB ULTRA on course and across the event footprint, as well as two B2B hospitality programs for the brand.

IMG ARENA, meanwhile, packaged and presented all official event data for sportsbook operators via the Golf Event Centre.

IMG’s Sport 24 & Sport 24 Extra showed more than 28 hours of live Ryder Cup coverage inflight and in-ship.

JO RDAN SPIE T H, 2021 RYDE R CUP

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— WINS

The US Open returned to New York with clients taking all singles titles. EMMA RADUCANU, 18, made history as the first British woman in more than 60 years to take the US Open title, marking her first-ever Grand Slam victory. DANIIL MEDVEDEV also won his first Grand Slam title in the men’s final, unseating NOVAK DJOKOVIC from his position as world No. 1. Additionally, ROBIN MONTGOMERY and DANIEL RINCON won the junior’s US Open singles titles. IMG also supported the tournament with media rights distribution while our corporate events team hosted a range of clients, partners, and media in our hospitality lounges.

B R ADY H O U S E

GO O DYE AR T IRE S

IMG won Best Licensing Agency and Best Corporate Brand for its work with GOODYEAR in the Licensing International Excellence Awards.

WME Sports’ baseball group completed its first MLB Draft, comprising three days of 20 draft rounds.

BRADY HOUSE was selected in the first round by the Washington Nationals, PEYTON WILSON in the second round by the Kansas City Royals, IRV CARTER in the fifth round by the Toronto Blue Jays, and DAVIS SHARPE in the 13th round by the soonto-be Cleveland Guardians. Additionally, six IMG Academy alumni were drafted, including four 2021 graduates.

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MINJEE LEE captured her first Major and sixth LPGA Tour victory at The Evian Championship, with a recovery on the last day of the tournament that tied the largest final-round comeback in LPGA Major Championship history. Just two weeks before, her brother, MIN WOO LEE, captured his second European Tour victory at the Scottish Open.

WME was named Talent Agency of the Year at the 33rd annual MusicRow Awards, honoring Nashville’s top artists and companies across the music industry. LUKE COMBS once again took home the event’s Artist of the Year award, which he has done every year since its inception in 2019. Additional client winners included ERIC CHURCH, LAINEY WILSON, TENILLE ARTS, and ASHLEY MCBRYDE. At the 2021 MTV Video Music Awards, OLIVIA RODRIGO took home three awards; FOO FIGHTERS won the US Global Icon Award; SZA earned Best Collaboration; DANIEL CAESAR and GIVEON won Best Pop; TRAVIS SCOTT and M.I.A. won Best Hip-Hop; BRUNO MARS, ANDERSON .PAAK, and SILK SONIC won Best R&B; and JOHN MAYER won Best Rock. The show also featured performances by ALICIA KEYS, CAMILA CABELLO, FOO FIGHTERS, KIM PETRAS, OLIVIA RODRIGO, SWAE LEE, and TAINY. iFollow, a direct-to-consumer streaming service powered by Endeavor Streaming, was recognized at the 2021 Football Business Awards for Best Use of Technology in Football.

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Clients who won awards or were associated with winning programs at the 2021 Primetime Emmy Awards included JEAN SMART for Outstanding Lead Actress in a Comedy Series; TOBIAS MENZIES for Outstanding Supporting Actor in Drama Series; JOHN OLIVER, TIM CARVELL, and AVALON for Outstanding Variety Talk Series and Outstanding Writing For A Variety Series; JAMES ANDERSON, TOM BROECKER, ANNA DREZEN, FRAN GILLESPIE, PUNKIE JOHNSON, ALEX MOFFAT, PETE SCHULTZ, STREETER SEIDELL, MELISSA VILLASEÑOR, and CELESTE YIM for Outstanding Variety Sketch Series; STEPHEN COLBERT, CHRIS LICHT, TOM PURCELL, and ALEX WAGNER for Variety Special – Live; TOMMY KAIL, LIN-MANUEL MIRANDA, and JEFFREY SELLER for Variety Special – Pre-Recorded; JAMIE LEE and MARCUS MUMFORD for Outstanding Comedy Series; BENJAMIN CARON, HELENA BONHAM CARTER, TOBIAS MENZIES, SARAH BRIDGE, and LEFT BANK PICTURES for Outstanding Drama Series; MILLIE BRADY and CARLOS RAFAEL RIVERA for Outstanding Limited Series; and ZOE JACKSON for Outstanding Competition Program.

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— PROGRAMS/CAMPAIGNS

E N DE AVOR’S F E L LOWS HIP P ROG R A M

Endeavor launched The Excellence Program in partnership with SEAN COMBS, which aims to open up career opportunities for individuals who historically have not had exposure to the sports, entertainment, and fashion industries. In line with other Endeavor programs, including Summer Series and NXT, The Excellence Program consists of a series of live sessions with industry leaders and experts, as well as a resume-distribution component for top program participants.

Seven IMG models CHARLIE KNEPPER, ERIC RUTHERFORD, NIYO MALIK, OSLO GRACE, PATRICK BELAGA, RICHIE SHAZAM, and RJ KING launched their own NFTs on the Truesy platform in honor of Pride month. The #ModelPride NFTs were issued in unlimited editions with IMG donating to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ+ youth.

M O DE L CHAR L IE KNE PPE R

Endeavor’s Impact Fellowship program launched with an inaugural class of 17 full-time entry level hires.The program was created to give talented,impactminded individuals from a range of backgrounds a pathway into the entertainment industry,with the ultimate goal of cultivating the next generation of executives and industry leaders.

LUK E COMB S, 2021 M U SIC ROW A RTIST OF THE Y E A R

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IMG ARENA SETS ITS SIGHTS ON THE FUTURE With the planned acquisition of OpenBet next year,new horizons are opening up for Endeavor’s sports betting business

F RE D D IE LON G E , E X E C U T I VE V IC E P RE S ID E N T, IMG A RE N A

/ I MG AR ENA

Following Endeavor’s announcement that it has agreed to acquire OpenBet—a leading content, platform and service provider to the sports betting industry—IMG ARENA’s Freddie Longe sat down to discuss how the acquisition will build on Endeavor’s existing position within the sports betting ecosystem. IMG ARENA currently works with more than 470 leading sportsbook brands worldwide to deliver official live streaming video and data feeds for more than 45,000 sports events annually.

WHAT IS IMG ARENA’S EXISTING FOCUS WITHIN THE SPORTS BETTING SPACE?

IMG ARENA is a sports content hub and technology business covering four pillars: sports services, sports betting, sports media, and sports performance.

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our rightsholder clients, while at the same time delivering greater value to the sports betting industry. We have gone on to expand our sports betting product suite with the addition of event centres and official virtual sports products.

We have continued to strengthen our relationship with rightsholders via the launch of our sports services vertical. This pillar of our business has its roots in tennis and golf, where our groundbreaking data collection has enabled fans to enjoy real-time, shot-by-shot data, and a comprehensive range of next-generation markets for sports betting.

Galvanized earlier this year by our acquisition of FlightScope Services, the integrated team created by that acquisition brings data collection, audio-visual production, and tracking technology specialists inhouse and underpins our use cases for sports data.

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HOW DOES THAT COME TO LIFE FOR SPORTS FANS AND CONSUMERS?

What that means is that in the vast pyramid of data that factors into sports betting, our sports services function produces very light incident feeds from sporting events, which we call FastPath Data, that we distribute to sportsbooks. That then allows a richer set of data to be delivered—generated primarily through human activity and then player and ball tracking data, which is automated. Our focus is on that process and the operational execution underpinning it all.

IS THERE AN EXAMPLE OF HOW THAT ALL COMES TOGETHER?

One case study is what we do with golf for the European Tour where our sport-to-fan vision comes to life.

Our sports services team collects shot-by-shot data and produces audio-visual feeds from two par-three holes.

The complexity and levels of accuracy are second to none. For example, we can measure the position of a ball on the green to within half a millimeter’s accuracy.

These FastPath Data feeds combine with the live video stream within our front-end solution – the Golf Event Centre – to allow fans to “step inside” the ropes.

HOW DOES THAT ALIGN WITH ALL THAT OPENBET BRINGS TO THE FOLD?

Today, the principal products we deploy within our Sports Betting pillar are live streaming, fast data, and our immersive front-end solutions, which can be modularized—either packaged or sold as isolated component parts. This is the very logical point at which the IMG ARENA and OpenBet businesses come together: by providing sportsbook operators with the platform, engine, and content to deliver a world-class sports betting proposition for fans around the globe.

Factors such as changing regulatory landscape of the overall sports betting industry and growing digital infrastructure are fueling the demand for sports betting,

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making it a key part of the sports entertainment ecosystem. The OpenBet platform powers many of the preeminent sportsbooks and lotteries around the world, so when combined with our relationships with rightsholders, content creation, and front-end products, we put ourselves in a unique position.

ATP 1 0 0 0

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WHAT ARE THE MOST INTERESTING GROWTH VECTORS WITHIN THE SPORTS BETTING LANDSCAPE?

Digital sports betting is explosive right now,so there are enormous growth vectors available,and we think sports data sits very much at the center of that.

For a business like ours, I think we could see a few areas of exciting expansion: Number one is territorial expansion being driven primarily out of the US right now with the brisk pace of regulation changes. We’re also seeing that on a more global basis – territories such as Ukraine and Holland have recently been regulating or reregulating. Generally, we’re seeing global support for the adoption and acceptance of digital sports betting as a form of entertainment.

Number two is sport expansion.In Europe,historically a lot of the focus is around soccer, but the landscape is evolving. For us, golf is a really exciting growth opportunity as the perfect in-play betting sport, but you’re also seeing all sorts of additional sports entering in the fray. Tennis enjoyed massive growth during the COVID pandemic, and niche sports like cycling, pickleball, and paddleball grew in popularity as well. Sportsbooks are broadening their horizons to meet the needs of the modern fan.

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RYD E R C U P

Number three is product evolution fueled by unprecedented levels of technological advancement.

When you think about the modern sports fan,they’re very technologically sophisticated and demand incredible levels of innovation and consumer experiences. As a consequence, I think we’re going to see a huge amount of ongoing diversification of product offerings. And it’s an exciting opportunity for IMG ARENA to play a role in that.

The US in particular has a completely blank canvas available, so we’re seeing a lot more creative thinking and a lot more convergence between rightsholders, sports betting, and sports media. And there is a potential future where rightsholders become sportsbooks, where sportsbooks become broadcasters, where broadcasters become sports betting operators. And Endeavor is wellpositioned to sit right in the middle of all of that given our vast relationships across those various ecosystems.

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Q4 ROUNDUP A selection of business highlights from across the Endeavor network — TOP NEWS

Endeavor announced the creation of Diamond Baseball Holdings (DBH) and the acquisition of multiple MLB Professional Development League Clubs. Subject to customary closing conditions, DBH will operate select clubs, including the Iowa Cubs (affiliate of the St. Louis Cardinals), the Memphis Redbirds (affiliate of the St. Louis Cardinals), the Scranton/Wilkes Barre RailRiders (affiliate of the New York Yankees), the Hudson Valley Renegades (affiliate of the New York Yankees), the San Jose Giants (Single-A affiliate of the San Francisco Giants), the Oklahoma City Dodgers (Triple-A affiliate of the Los Angeles Dodgers), and, subject to PDL approval, the Gwinnett Stripers, the Mississippi Braves, the Rome Braves, and the Augusta GreenJackets (all affiliates of the Atlanta Braves).

IMG entered into a definitive agreement with Super Slam Ltd and its affiliates to acquire the Mutua Madrid Open tennis tournament—one of nine ATP Masters 1000 and four WTA 1000 Mandatory events—and the Acciona Open de España golf tournament, subject to ATP / WTA and regulatory approvals.

Endeavor announced a deal to sell a majority stake of Endeavor Content’s scripted business to entertainment leader CJ ENM. Endeavor will remain a minority owner of Endeavor Content’s scripted business, while retaining the non-scripted and film financing sales and consulting divisions.

— SIGNINGS + DEALS

IMG entered into a long-term advisory role with the Turkish Clubs Association (TCA) on the sale of media rights for the Turkish Süper League. With the full backing of the Turkish Football Federation (TFF), IMG

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will advise on the worldwide tender process for all broadcast rights for the next broadcasting cycle, as well as consulting on other commercial elements of the league.

IMG was appointed by tournament organizer PGL to distribute media rights globally for its PGL Stockholm Major 2021, one of the year’s highest-profile events in esports.

UFC and ICON Meals announced a partnership to grow the industry-leading nutrition program available to UFC athletes through the UFC Performance Institute, making the ready-made-meal company the Official Meal Delivery Partner of UFC. IMG announced Chevron as the new title sponsor of The Chevron Championship, formerly known as the ANA Inspiration. As part of the six-year partnership, the prize fund will increase by more than 60% to $5 million in the first year.

IMG brokered a deal to partner DELISH,the destination for recipes, videos,and the latest food news,with Dash,a healthy living kitchen brand to launch a new kitchen line.

T H E C H E V RO N C H A M PI O N S H I P

SMT became an official licensee of PBR branded content fan tokens and NFTs, marking PBR’s entry into the NFT marketplace. SMT will create a new PBR branded digital wallet and loyalty and engagement program, allowing fans to pick up and trade digital fan tokens and NFTs. UFC and Crypto.com announced an expansion of their long-term partnership to include an exclusive line of UFC NFTs, including fighter collections, fight night artwork, event posters, championship belts, avatars, artist collaborations, mystery boxes, and athlete profiles.

IMG’s Sport 24 renewed and expanded its partnership with the NFL for an additional five years. As part of the deal, Sport 24 will broadcast 100 live NFL games per season to passengers on select airlines, including all international games, all playoff games, the Pro Bowl, and the Super Bowl.

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UFC and The Memento Group (TMG), a global leader in sports memorabilia and licensed products, announced a multi-year partnership for TMG to become the global distributor of officially licensed UFC memorabilia, in a deal brokered by IMG. Endeavor oversaw the development of a new partnership between The Heisman Trophy Trust and Campus Legends to bring the trust into the NFT space. A college sports marketplace for digital collectibles co-founded by TIM TEBOW, Campus Legends will work with the trust and Heisman athletes on their first officially licensed NFT/digital collectible drop.

IMG was appointed by FC BARCELONA as its master licensee in Southeast Asia to develop a consumer products program for fans in the region. The multi-year deal will focus on lifestyle and fashion apparel, accessories, luggage and bags, homeware and textiles, and digital/tech products.

Sport 24 renewed its agreement with UEFA to broadcast live coverage of every UEFA Champions League and UEFA Europa League matchday both inflight and in-ship until the 2023/2024 season, with more than 170 hours shown live per season.

— EVENTS

IMG’s Natural History Museum Ice Rink opened to the public for its sixteenth and final year,following a preview night that saw clients, media,and influencers take to the ice amidst live music and entertainment.

With 24 hours of programming across six continents, Global Citizen Live brought together artists, activists, and world leaders to take action to defend the planet and defeat poverty.

IMG Studios at Stockley Park in London served as the event’s transmission center for Europe.

No.9 Cork Street, Frieze’s new venture offering flexible exhibition space for visiting galleries in Mayfair, London, launched with a range

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IMG staged The Alfred Dunhill Links Championship as it returned for the first time since 2019,delivering the only European Tour event played in a pro-am format across three venues: the Old Course (St Andrews),Kingsbarns,and Carnoustie.

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of exhibitions, and partnered with Deutsche Bank to announce the return of the Emerging Curators Fellowship, an initiative to identify and elevate talented Black curators.

IMG staged the Japan Open, an annual international figure skating team competition, welcoming more than 3,500 spectators at the Saitama Super Arena in Tokyo. This year’s modified event featured top Japanese skaters, with next year’s aiming to welcome back international competitors.

PBR announced the addition of a 10-event, teamformatted series to its schedule beginning in June 2022, launching owner-operated franchises based in eight home markets. The PBR Team Series will follow the traditional Unleash The Beast Tour, which will run from January through May. 160/90 and WME worked together to support Spieth & Friends, the annual JORDAN SPIETH Family Foundation event, in Dallas. The two-night exclusive event series featured a private party at SPIETH’s home, followed by a buyout of a local Topgolf the following day for 400+ donor guests. The surrounding field was quickly transitioned to a concert venue, with LEE BRICE performing for an intimate crowd—all leading to a record fundraise for the foundation.

IMG Models and Depop partnered to launch an exclusive Depop shop that will benefit the Black in Fashion Council. The shop will sell exclusive, preworn apparel, jewelry, bags, and accessories from the closets of top models including JOAN SMALLS, IAN JEFFREY, KAYLIN RIVERA BAER, LILY ALDRIDGE, TESS MCMILLAN, and WISDOM KAYE, with 100 percent of the sale price for each item sold donated to the Black in Fashion Council to further their efforts around diversity and inclusion in the industry.

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IMG’s Stars on Ice tour announced its 2022 schedule, returning from a two-year hiatus due to COVID-19. The tour will launch following the 2022 Winter Olympics, where five-time reigning champion NATHAN CHEN will attempt to deliver the US its first figure skating gold since 2014. CHEN, VINCENT ZHOU, MIRAI NAGASU, MADISON CHOCK, EVAN BATES, and ALYSA LIU are among the Olympians headlining the tour, which will visit 24 cities across the US.

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play betting product, and European Tour won Best Original Content or Series for the team’s work on Angry Golfers.

Twelve clients received awards at the 74th Tony Awards, including 10 awards for the Endeavorbacked “Moulin Rouge,” for which WME represents almost the entire creative team. The awards show was also hosted by AUDRA MCDONALD and written

by DAVE BOONE and SERGIO TRUJILLO.

— WINS

“No Time To Die,” directed by WME client CARY FUKUNAGA, came in No. 1 at the domestic office, earning an estimated $56 million. Produced by MICHAEL G. WILSON and BARBARA BROCCOLI, “No Time To Die” was the first Hollywood release in pandemic times to generate more than $100 million outside of China. The film stars RAMI MALEK and NAOMIE HARRIS, with OLIVIER SCHNEIDER serving as stunt coordinator.

BRENÉ BROWN’s new book, Atlas of the Heart, debuted at No. 1 on the New York Times bestseller list—the author’s sixth No. 1 bestseller.

A companion series will launch from HBO Max in 2022.

“Dune” opened to more than $40 million at the North American box office, premiering simultaneously on HBO Max, landing the biggest three-day tally for Warner Bros. since the company began its day-and-date strategy on the streaming platform. Clients involved with the film include JASON MOMOA, OSCAR ISAAC, and JAVIER BARDEM, along with cinematographer PIERRE GILL. IMG ARENA and the European Tour each took away an accolade at the Hashtag Sports Awards.

IMG ARENA won Best Sports Betting Content for their Golf Event Centre, golf’s first official in-

IBR AM X . KE NDI

IBRAM X.KENDI was awarded the MacArthur Fellowship,commonly known as a“genius grant,” following the widespread success of his 2019 book How to Be an Antiracist.

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— PROGRAMS/CAMPAIGNS

In celebration of Veterans Day, 160/90 planned and executed a social creator campaign with USAA to promote the 2.5 million veteran-owned small businesses in the US. The team secured creators including WME country music star JESSIE JAMES DECKER, retired NFL athlete DeMarcus Ware, and real estate mogul and “Shark Tank” personality Barbara Corcoran to visit local veteran-owned small businesses and leveraged NFL sponsorships with teams and athletes to promote the initiative.

JE S SIE JAM E S DECKE R

M AGG I E GY L L E N H A A L A N D DA KOTA J OH N SO N , 2021 G OT HA M AWA RD S

WME clients—including some of the biggest tours from this summer—took the top four positions on Billboard’s Boxscore chart, following the ranking’s return after a year-plus hiatus.

IMG’s Green to Screen campaign won the One Planet Award for Sustainability at the SVG Europe Sports TV Awards. IMG’s Sarita Neto accepted the honor as the lead behind the initiative, which was singled out for its strategic approach, clear vision, and tangible roadmap in addressing climate concerns throughout IMG’s productions and studios.

At the 2021 Gotham Awards, MAGGIE GYLLENHAAL was honored with the Bingham Ray Breakthrough Director Award, as well as Best Screenplay and Best Feature, for her movie “The Lost Daughter.”

The film, which GYLLENHAAL wrote, directed, and produced, is a WME Independent title starring DAKOTA JOHNSON and PETER SARSGAARD and featuring INBAL WEINBERG as production designer.

EMMA RADUCANU won Sportswoman of the Year and Best International Newcomer at this week’s British Sports Awards in London.

Endeavor held the latest installment of its industry access program series, NXT I LATINX. Part of an ongoing initiative to democratize access to the entertainment industry and inspire people from all backgrounds to pursue careers in related fields, the program focuses on looking at these topics through a Latinx/Hispanic lens. As part of NXT I LATINX, the company made grants to the National Association of Latino Independent Producers (NALIP), Hispanic Association of Colleges and Universities (HACU), LTX Connect, and LA Collab.

U SE O F CLIE NT S’ AND OT HE R INDIVIDUALS’ LIK E NE S S OR IM AGE S DO E S NOT IM PLY AN E NDO RSE M E NT OF E ND E AVOR .

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